Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Aristocrat Gaming (Product Madness)

Location: Barcelona, Catalonia, Spain

Job Type: Full-time

Category: UX/Product Design (Gaming)

Date Posted: June 01, 2026

Experience Level: 5-10 Years

🚀 Role Summary

• Lead the User Experience (UX) design for new features and improvements within market-leading social casino games, ensuring player needs are balanced with product goals.

• Develop comprehensive user flows, wireframes, and interactive prototypes to effectively communicate and validate design intent.

• Actively partner with UX Researchers and leverage both qualitative and quantitative data insights to drive iterative design improvements and validate design decisions.

• Collaborate closely with Product Managers, Art Directors, and UI Designers to ensure the delivery of cohesive, high-quality, and engaging player experiences across all game features.

• Contribute to the maintenance and evolution of the game's design system, ensuring consistency in patterns and visual language across all features and updates.

📝 Enhancement Note: This role is specifically focused on the gaming industry, particularly social casino games, which requires a nuanced understanding of player psychology, engagement loops, and monetization strategies within that specific context. The emphasis on "market leading games" and "delighting millions of players" indicates a high-impact, high-visibility role within a successful product line.

📈 Primary Responsibilities

• Own the end-to-end UX design process for new game features and enhancements, from conceptualization through to implementation and post-launch analysis.

• Translate complex game mechanics and player objectives into intuitive and engaging user interfaces and interaction patterns.

• Create detailed user flows, wireframes, and high-fidelity prototypes using industry-standard tools to clearly articulate design solutions.

• Conduct or collaborate on user research activities, including usability testing, user interviews, and A/B testing, to gather actionable insights that inform design iterations.

• Work collaboratively with cross-functional teams (Product, Art, UI, Development, Research) to ensure design feasibility, alignment with product strategy, and seamless integration into the game.

• Present design concepts and solutions to stakeholders, effectively articulating the rationale behind decisions and incorporating feedback to refine the user experience.

• Maintain and contribute to the existing design system, ensuring visual and interaction consistency across the game and supporting efficient design workflows.

• Analyze game data and player behavior metrics to identify areas for UX improvement and measure the impact of design changes.

• Champion user-centered design principles and best practices within the product development team and broader organization.

• Mentor junior designers and contribute to the growth of UX craft within the Product Madness team by sharing knowledge, tools, and guidelines.

📝 Enhancement Note: The responsibility to "Maintain and evolve Heart of Vegas's design system" suggests a need for a designer who can not only create new designs but also contribute to the foundational elements of the product's UI/UX, ensuring scalability and consistency. This implies a deeper involvement than just feature design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction (HCI), Design, Computer Science, Psychology, or a related field, or equivalent practical experience.

Experience: 4-6 years of professional experience in UX Design, Interaction Design, Product Design, or a closely related role, with a proven track record of shipping successful digital products.

Required Skills:

• Demonstrated expertise in user-centered design principles and methodologies.

• Proficiency in creating user flows, wireframes, and interactive prototypes.

• Strong command of UX design tools such as Figma, Sketch, Adobe XD, or similar industry-standard software.

• Deep understanding of interaction design principles, information architecture, and usability best practices.

• Experience contributing to, maintaining, or leveraging design systems to ensure product consistency and design efficiency.

• Proven ability to collaborate effectively with cross-functional teams, including Product Management, Engineering, Art, and Research in a fast-paced environment.

• Skilled in utilizing qualitative and quantitative data, including user research findings and analytics, to inform and defend design decisions.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex design concepts to both technical and non-technical audiences.

Preferred Skills:

• Prior experience designing for mobile games, particularly social casino or similar entertainment products.

• Familiarity with game development engines like Unity or understanding of game development pipelines.

• A demonstrated interest in social casino games, free-to-play mechanics, or other mobile