UI Designer Mid/Senior

📍 Job Overview

Job Title: UI Designer Mid/Senior

Company: Encora

Location: Lima, Peru

Job Type: Full-Time

Category: UX/UI Design & Conversational Design Operations

Date Posted: 2026-06-01T22:17:32

Experience Level: Mid/Senior (5-10 years)

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• Design and lead complex, user-centric conversational experiences for high-complexity digital channels.

• Develop and optimize digital experiences through advanced data analysis and user research insights.

• Define, evolve, and promote organizational conversational design systems to ensure scalability and consistency.

• Facilitate strategic alignment and co-creation workshops with cross-functional teams and stakeholders.

• Drive product strategy through compelling design proposals and participation in key decision-making processes.

📝 Enhancement Note: This role is positioned within the operations umbrella by focusing on the systematic design, implementation, and continuous optimization of conversational user interfaces and design systems. It requires a blend of creative UX/UI skills with the analytical rigor and strategic thinking essential for operationalizing design at an organizational level. The emphasis on leading initiatives, defining systems, and analyzing data highlights its operational impact.

📈 Primary Responsibilities

• Design user-centered conversational experiences for complex digital channels, ensuring alignment with user needs and business objectives.

• Lead conversational design initiatives from initial research and ideation through implementation and ongoing optimization phases.

• Develop, maintain, and advocate for organizational conversational design systems to ensure consistency and scalability across products.

• Analyze quantitative and qualitative data to identify user pain points and opportunities for optimizing digital and conversational experiences.

• Craft compelling UX Writing and Voice Design strategies to create engaging and effective conversational flows.

• Facilitate workshops, co-creation sessions, and strategic alignment meetings with diverse, multi-disciplinary teams.

• Present design proposals, insights, and strategic recommendations to stakeholders, influencing product roadmap decisions.

• Mentor and guide junior designers, fostering a culture of design excellence and continuous improvement.

• Collaborate with product management and engineering teams to ensure seamless integration of design solutions.

📝 Enhancement Note: The primary responsibilities clearly indicate a role focused on the operationalization of design, particularly in the specialized area of conversational AI. Leading initiatives from research to optimization, defining systems, and facilitating cross-functional alignment are core operational functions, aiming to standardize and improve the user experience delivery process.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, Computer Science, or a related field is typically expected for a Mid/Senior level role in this domain.

Experience:

• 5+ years of experience in digital product design.

• 3+ years of dedicated experience leading conversational design initiatives.

• Proven experience in data analysis for design validation, hypothesis testing, and experimentation.

• Experience in leading user research and translating insights into actionable design strategies.

• Experience mentoring junior designers.

Required Skills:

• Advanced proficiency in UX/UI Design principles and best practices.

• Expertise in Conversational Design, including user flow mapping and interaction design for AI-driven interfaces.

• Strong UX Writing skills for crafting clear, concise, and contextually relevant dialogue.

• Deep understanding of Natural Language Processing (NLP) and Natural Language Understanding (NLU) concepts.

• Proficiency in Voice Design principles and application.

• Demonstrated experience with design tools such as Figma.

• Experience in data analysis using tools like Excel (including pivot tables) for insights and decision-making.

• Knowledge of developing and maintaining Design Systems, specifically for conversational interfaces.

• Experience facilitating workshops and co-creation sessions.

Preferred Skills:

• Experience with conversational AI platforms such as IBM Watson Assistant, Google Dialogflow, RASA, or Microsoft CLU.

• Knowledge of business intelligence and analytics tools like Power BI and Google Analytics.

• Experience in accessible design and evaluating accessibility standards for conversational experiences.

• Background in Fintech, Banking, Insurance, Innovation Labs, or Digital Consulting.

📝 Enhancement Note: The requirements emphasize a blend of core UX/UI skills with specialized knowledge in conversational AI, NLP/NLU, and data-driven design. The experience level and leadership aspects, such as mentoring and leading initiatives, position this as a significant operational role within the design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase 3-5 projects demonstrating complex digital product design, with a strong emphasis on conversational interfaces.

• Include detailed case studies for at least two conversational design initiatives, highlighting the problem, your role, the process, design decisions, and measurable outcomes.

• Demonstrate proficiency in Figma, including examples of interactive prototypes or design system components.

• Present examples of UX Writing and Voice Design strategies implemented in real-world applications.

Process Documentation:

• Detail the phases of your conversational design process, from initial discovery and user research to prototyping, testing, and iterative optimization.

• Provide examples of how you have defined, implemented, or contributed to conversational design systems.

• Illustrate your approach to analyzing quantitative data (e.g., user engagement metrics, task completion rates) and qualitative feedback to drive design improvements.

• Showcase experience in facilitating workshops and documenting outcomes for strategic alignment.

📝 Enhancement Note: For a Mid/Senior role, the portfolio is critical for demonstrating operational capability. It needs to go beyond visual design to showcase the strategic thinking, process adherence, and measurable impact of their work in conversational design, emphasizing their ability to manage and optimize complex design operations.

💵 Compensation & Benefits

Salary Range: For a Mid/Senior UI Designer with 5+ years of experience specializing in Conversational Design, operating in Lima, Peru, the estimated annual salary range is approximately PEN 70,000 - PEN 120,000. This range accounts for the specialized skills in NLP/NLU, AI platforms, and leadership responsibilities.

• Methodology: This estimate is based on research of similar roles in Lima, Peru, considering the specified experience level (Mid/Senior), the advanced technical skills (NLP, NLU, AI platforms), and the hybrid work model. Data from local job boards and salary aggregators for UX/UI Designers and AI/Conversational Designers in Peru were consulted. The upper end reflects expertise in leading initiatives and managing design systems.

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and training in cutting-edge AI and design technologies.

• Access to cutting-edge design tools and platforms.

• Paid time off and holidays.

• Hybrid work model offering flexibility.

• Potential for performance-based bonuses.

• Mentorship and career growth opportunities within a global organization.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility due to the hybrid nature of the role. The hybrid model requires 2 days per week in the Surquillo, Lima office.

📝 Enhancement Note: Salary estimates are crucial for operations roles to ensure market competitiveness. The range provided is informed by regional salary benchmarks and the specialized nature of conversational design within an AI-focused company like Encora.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / IT Services & Consulting. Encora operates within a dynamic sector focused on digital transformation, application development, and IT consulting, serving diverse industries.

Company Size: Encora is a large enterprise, likely employing thousands of professionals globally. This scale suggests established processes, opportunities for broad impact, and exposure to diverse projects and technologies.

Founded: Encora was founded in 2003, indicating a mature organization with a solid track record in the IT services industry.

Team Structure:

• The UI Designer will likely be part of a larger UX/UI or Product Design team, potentially within a dedicated digital transformation or innovation unit.

• Reporting structure likely involves a Design Lead or Manager, with opportunities to collaborate closely with Product Managers, AI Engineers, NLP Specialists, and UX Researchers.

Methodology:

• Data-driven decision-making is a core component, utilizing quantitative and qualitative analysis to inform design strategies and optimize user experiences.

• Agile methodologies are likely employed for project management and development, emphasizing iterative design and rapid feedback loops.

• A focus on user-centric design principles guides the development of all digital products and services.

• Emphasis on establishing and maintaining robust design systems for consistency and efficiency.

Company Website: https://www.encora.com/

📝 Enhancement Note: Understanding the company's size, industry, and history provides context for the operational environment. A large, established IT services company implies structured processes and a global reach, which is significant for career growth and exposure to diverse operational challenges in design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid/Senior level, indicating a significant degree of autonomy and responsibility. It requires not just execution but also strategic input, leadership in design initiatives, and the ability to mentor junior team members. The focus on defining systems and leading complex projects signifies a move towards operational leadership within design.

Reporting Structure: The UI Designer will report to a Design Manager or Lead and will collaborate extensively with Product Managers, AI Engineers, and other cross-functional stakeholders. This structure allows for influence across product development cycles.

Operations Impact: The role has a direct impact on user engagement, customer satisfaction, and operational efficiency for digital products. By designing effective conversational experiences, the role contributes to reducing support costs, improving lead generation, and enhancing overall customer journeys, thereby driving business outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in Conversational Design, AI Ethics, Voice User Interface (VUI) design, or specific AI platforms.

• Leadership: Progress to a Senior/Lead Designer role, managing a team of designers, or moving into a Design Manager or Head of Design position.

• Strategic Influence: Transition into Product Management or UX Strategy roles, leveraging deep understanding of user needs and design operations.

• Cross-functional Mobility: Explore opportunities in AI Strategy, Innovation Labs, or specialized consulting roles within Encora.

• Skill Expansion: Develop expertise in areas like accessibility for AI, AI analytics, or cross-platform design systems.

📝 Enhancement Note: Analyzing the career path for an operations-focused design role highlights its strategic importance and potential for advancement beyond traditional design roles, into areas of operational strategy and leadership.

🌐 Work Environment

Office Type: The role is hybrid, requiring 2 days per week at the Encora office located in Surquillo, Lima. This suggests a blend of in-office collaboration and remote work flexibility.

Office Location(s): Surquillo, Lima, Peru. This location is a business district, likely offering good accessibility and amenities.

Workspace Context:

• The hybrid model facilitates collaboration and team building during office days, with opportunities for focused, independent work remotely.

• Expect access to modern design tools and technologies, supporting complex digital and conversational design projects.

• The office environment likely promotes a collaborative culture, with spaces designed for team meetings, workshops, and brainstorming sessions.

• Opportunities for informal interaction with colleagues across different departments within the Surquillo office.

Work Schedule: A standard full-time work schedule, likely around 40 hours per week. The hybrid arrangement allows for a structured work routine with flexibility regarding remote work days.

📝 Enhancement Note: The hybrid work environment is a key operational consideration for many professionals. Highlighting the balance between in-office collaboration and remote flexibility, along with the specific location, provides practical context for candidates.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

2. Technical/Design Assessment: A portfolio review and discussion focusing on past projects, design process, and problem-solving skills. This may include a take-home design challenge or a live design exercise.

3. Hiring Manager Interview: Deeper dive into leadership capabilities, strategic thinking, and experience with conversational AI and design systems.

4. Cross-functional Team Interview: Meeting with potential peers (e.g., Product Managers, AI Engineers) to evaluate collaboration style and technical understanding.

5. Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit within the organization.

Portfolio Review Tips:

• Highlight Conversational Design: Clearly showcase your expertise in designing conversational flows, UX Writing, and Voice Design. Use interactive prototypes or detailed flow diagrams.

• Emphasize Data-Driven Decisions: Present case studies that demonstrate how you used quantitative and qualitative data to inform your design choices and measure impact.

• Showcase Design Systems: Detail your experience in creating or contributing to design systems, particularly those for conversational interfaces, explaining their benefits and implementation.

• Quantify Impact: Where possible, use metrics (e.g., increased user satisfaction, reduced task completion time, higher conversion rates) to demonstrate the tangible results of your work.

• Tell a Story: Structure your case studies to narrate the problem, your process, your contributions, and the outcomes, making your impact clear and compelling.

Challenge Preparation:

• Be prepared for a design challenge that might involve designing a conversational flow for a specific scenario or improving an existing one.

• Practice articulating your design decisions, rationale, and trade-offs clearly and concisely.

• Understand how your proposed solutions align with business goals and user needs.

• Be ready to discuss your experience with NLP/NLU concepts and tools.

📝 Enhancement Note: This section provides actionable advice tailored to operations roles, emphasizing the need for a portfolio that demonstrates process, data-driven decision-making, and measurable impact, which are critical for evaluating operational capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Expect to use advanced features for component creation, auto-layout, and interactive prototyping.

• Conversational AI Platforms: Experience with IBM Watson Assistant, Google Dialogflow, RASA, or Microsoft CLU is highly desirable. Proficiency in at least one is expected.

• Prototyping Tools: Beyond Figma, familiarity with tools like Adobe XD or Sketch may be beneficial.

Analytics & Reporting:

• Power BI: For creating dashboards and analyzing data to inform design decisions.

• Google Analytics: To track user behavior and performance metrics on digital platforms.

• Excel: For data manipulation, analysis, and creating pivot tables to extract insights.

CRM & Automation:

• While not explicitly mentioned as a primary tool for this role, understanding how design integrates with CRM systems (like Salesforce) and marketing automation platforms is a plus for understanding the broader customer journey.

• Familiarity with project management tools like Jira, Asana, or Trello for agile workflow management.

📝 Enhancement Note: Detailing the specific tools reinforces the operational nature of the role and helps candidates assess their technical readiness. Highlighting AI platforms and analytics tools is crucial for this specialized design position.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through thoughtful design.

• Data-Driven Excellence: Utilizing data and analytics to guide decisions, measure impact, and drive continuous improvement in design operations.

• Innovation & Learning: Embracing new technologies and methodologies, particularly in the rapidly evolving field of AI and conversational design.

• Collaboration & Communication: Fostering strong partnerships across teams to ensure design solutions are seamlessly integrated and effective.

• Efficiency & Scalability: Designing solutions that are not only user-friendly but also efficient to implement and scalable across the organization.

Collaboration Style:

• Cross-functional Integration: Active participation in teams comprising Product Managers, Engineers, AI Specialists, and QA to ensure holistic product development.

• Feedback-Driven: An open approach to receiving and providing constructive feedback to enhance design quality and team performance.

• Knowledge Sharing: A culture that encourages sharing best practices, insights, and learnings within the design team and across departments.

• Agile Mindset: Embracing iterative development, adaptability, and a proactive approach to problem-solving.

📝 Enhancement Note: Understanding the company's values and collaboration style is crucial for operations roles, as it dictates how work is performed, how decisions are made, and how teams function to achieve operational goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Conversational AI: Navigating the nuances of NLP/NLU, managing user expectations for AI capabilities, and designing for ambiguous user inputs.

• Scalability of Design Systems: Ensuring design systems for conversational interfaces remain robust, adaptable, and consistently applied across a growing product suite.

• Cross-Functional Alignment: Effectively communicating complex design concepts and operational requirements to diverse stakeholders with varying technical backgrounds.

• Rapid Technological Evolution: Staying current with advancements in AI, conversational interfaces, and design tools in a fast-paced industry.

Learning & Development Opportunities:

• Specialized Training: Access to courses and certifications in advanced AI, NLP/NLU, specific conversational platforms (e.g., IBM Watson, Dialogflow), and advanced UX research methodologies.

• Industry Conferences: Opportunities to attend leading design and AI conferences to gain insights into emerging trends and best practices.

• Mentorship Programs: Guidance from senior design leaders and AI experts within Encora to foster professional growth.

• Exposure to Diverse Projects: Working on a variety of projects across different industries (Fintech, Banking, Insurance) to broaden experience and skill sets.

📝 Enhancement Note: Identifying potential challenges and linking them to growth opportunities provides a realistic outlook for candidates and highlights the company's commitment to employee development in specialized operational areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex conversational design project you led. What were the key challenges, your approach, and the measurable outcomes?" (Focus on process, data, and impact.)

• "How would you go about defining or evolving a conversational design system for a large organization? What are the critical components and adoption strategies?" (Focus on operationalization and scalability.)

Company & Culture Questions:

• "What do you know about Encora's work in AI and digital transformation, and how do you see your skills contributing to our success?" (Demonstrate research and alignment.)

• "How do you approach collaboration with engineering and product management teams, especially when dealing with complex technical constraints?" (Highlight communication and teamwork for operational efficiency.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around compelling stories of challenge, process, solution, and impact.

• Focus on Process: Clearly articulate your design methodology, decision-making rationale, and how you leverage data at each stage.

• Quantify Achievements: Use specific metrics and data points to demonstrate the success and ROI of your design work.

• Highlight System Thinking: Showcase your ability to design for scalability and consistency through examples of design systems or scalable patterns.

• Engage Interactively: Be prepared to answer detailed questions about your projects and demonstrate your thought process live.

📝 Enhancement Note: Tailoring interview questions and preparation strategies to operations roles ensures candidates are ready to demonstrate not just design skills but also their operational acumen, strategic thinking, and ability to deliver measurable business value.

📌 Application Steps

To apply for this UI Designer Mid/Senior position:

• Submit your application through the Encora careers portal.

• Customize your resume: Highlight experience with Conversational Design, NLP/NLU, AI platforms, Figma, data analysis, and design systems. Quantify achievements wherever possible.

• Curate your portfolio: Select projects that best showcase your expertise in conversational AI, UX Writing, Voice Design, and your end-to-end design process. Ensure it clearly demonstrates your analytical and strategic capabilities.

• Prepare your portfolio presentation: Practice articulating your case studies, focusing on the problem, your process, the data-driven decisions, and the measurable impact of your work.

• Research Encora: Understand their services, industry focus (especially in AI/digital transformation), and company values to tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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