Senior UX Content Designer (m/f/d)

📍 Job Overview

Job Title: Senior UX Content Designer (m/f/d)

Company: EGYM

Location: München, Germany

Job Type: Full-Time

Category: UX Content Design / Product Operations

Date Posted: August 11, 2026

Experience Level: 5+ Years

Remote Status: Hybrid (Up to 3 days remote)

🚀 Role Summary

• Drive the development and execution of content strategies that enhance user experiences across EGYM's digital fitness platforms.

• Collaborate closely with Product Design, Product Management, Engineering, and Marketing to ensure seamless integration of content throughout the product lifecycle.

• Conduct user research and usability testing to gather data-driven insights for continuous content optimization and improvement.

• Maintain and evolve EGYM's content style guide, ensuring consistent brand voice, tone, and adherence to localization and accessibility standards.

• Establish and refine scalable content workflows and self-service tools to improve operational efficiency for cross-functional teams.

📝 Enhancement Note: This role, while primarily UX Content Design, has significant Product Operations overlap due to its focus on "operational excellence by creating scalable content workflows, self-service tools, and streamlined handoff processes." This suggests a need for understanding and optimizing operational processes within the product development cycle, particularly concerning content.

📈 Primary Responsibilities

• Implement and validate comprehensive content strategies that align with user needs and business objectives.

• Craft clear, engaging, and user-centered content for digital platforms, ensuring it enhances the overall user experience.

• Partner with Product Design, Product Management, Engineering, and Marketing teams to integrate content effectively from initial wireframes to final product releases.

• Conduct user research, interviews, and usability testing to gather qualitative and quantitative data that informs content decisions and improvements.

• Maintain and update EGYM's content style guide, ensuring adherence to brand voice, tone, and global standards for localization, translation, and accessibility.

• Develop and document guidelines for user-facing interfaces, considering the specific needs and behaviors of the target audience.

• Drive operational excellence by creating and optimizing scalable content workflows and self-service tools for internal teams.

• Collaborate with stakeholders to gather requirements, align on content needs, and effectively communicate content strategies and decisions.

• Perform comprehensive content audits to identify experience gaps and opportunities for improvement.

• Contribute to a centralized glossary to ensure consistent terminology across all EGYM platforms.

📝 Enhancement Note: The responsibilities emphasize a proactive approach to content strategy and operational efficiency, highlighting the need for a candidate who can not only write but also design and optimize the processes surrounding content creation and delivery within a product development environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, Human-Computer Interaction, Design, or a related field is often preferred for senior roles in this domain.

Experience: A minimum of 5 years of professional experience in UX writing, content design, or a closely related field is required. Proven experience developing customer-centric content strategies for both B2B and B2B2C products is essential.

Required Skills:

• Exceptional writing, editing, and proofreading skills with a strong command of English.

• Proven experience in developing and implementing customer-centric content strategies for digital products.

• Demonstrated ability to conduct user research and usability testing to inform content decisions.

• Proficiency in content management systems (CMS), Figma, and Miro.

• Strong understanding of localization, translation, and accessibility requirements in content creation.

• Excellent interpersonal, problem-solving, and collaboration skills.

• A keen eye for detail, identifying inconsistencies and opportunities for improvement.

• Affinity for sports, fitness, and longevity, with a deep understanding of industry language and terminology. Preferred Skills:

• Professional fluency in German, French, or other additional languages.

• Experience with AI-powered support tools.

• Familiarity with A/B testing methodologies for content optimization.

• Experience in developing operational workflows and self-service tools for content teams.

📝 Enhancement Note: The requirement for industry fluency in sports and fitness, coupled with B2B/B2B2C product experience, suggests that candidates with backgrounds in health tech, fitness platforms, or related consumer/enterprise software will be highly regarded. The "AI-powered support tools" mention indicates a forward-thinking approach to content operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of UX writing and content design projects demonstrating strategic thinking and user-centered approaches.

• Include case studies that detail your process, from initial research and strategy development to content creation and final implementation.

• Highlight examples of how you have improved user experiences through content, supported by metrics or qualitative feedback.

• Demonstrate experience with Figma and Miro, showing how you've used these tools for wireframing, prototyping, or collaborative design.

• Present examples of content audits, glossary development, or style guide contributions if available. Process Documentation:

• Illustrate your ability to design and document scalable content workflows, including handoff processes between design, development, and marketing.

• Provide examples of how you've leveraged user research and data to iterate on and optimize content processes.

• Showcase experience in creating self-service tools or resources that empower cross-functional teams to utilize content effectively.

📝 Enhancement Note: For this Senior role, the portfolio should go beyond just showcasing final content. It needs to demonstrate a deep understanding of the process of content strategy, design, and its operational integration, including how to scale these processes and collaborate effectively across teams. Quantifiable results and a clear articulation of the candidate's role in process improvement are crucial.

💵 Compensation & Benefits

Salary Range: For a Senior UX Content Designer in Munich, Germany, with 5+ years of experience, the estimated salary range is approximately €70,000 to €90,000 annually. This estimate is based on industry benchmarks for senior UX/content roles in major German tech hubs, considering the company's size and the hybrid work model.

Benefits:

• Flexible working hours to support work-life balance.

• Home office possibilities, allowing up to 3 days per week remote work.

• Generous 30 days of vacation per year.

• Access to EGYM Wellpass for free training at thousands of sports and health facilities across Germany.

• Option to use the in-house gym with all EGYM products.

• A monthly Flex Budget of €60 for public transportation and meal subsidies.

• Participation in a Mentoring Program for knowledge exchange and growth.

• Access to a variety of employee discounts through an employee benefits portal.

• Bike leasing offer for commuting or personal use.

• Employer-subsidized pension plan.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered through the hybrid work arrangement and flexible working hours.

📝 Enhancement Note: The salary estimate is a benchmark. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The benefits package is comprehensive, with a strong emphasis on health, well-being, and work-life balance, which are attractive points for senior talent in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fitness Technology / Software. EGYM operates at the intersection of fitness, health, and technology, providing intelligent workout solutions for fitness and health facilities. They integrate connected gym equipment with digital products and third-party software to create a seamless training experience. They also offer corporate fitness and wellness solutions.

Company Size: EGYM is a significant player in the fitness technology market, employing a considerable number of people globally. Its headquarters are in Munich, with North American offices in Denver. The size suggests a dynamic environment with established processes but also room for innovation and individual impact.

Founded: EGYM was founded with a vision to make exercise smarter and more efficient. Its founding principles likely revolve around innovation, data-driven approaches to fitness, and improving health outcomes.

Team Structure:

• The UX Content Design role likely sits within a Product or Design department, collaborating closely with Product Management, Engineering, and Marketing.

• The team structure probably involves a mix of specialized roles (e.g., UX Designers, Product Managers, Engineers) who work together on product development.

• Cross-functional collaboration is a cornerstone, with this role acting as a bridge between product vision and user communication. Methodology:

• Data-driven decision-making is a core philosophy, utilizing user research, usability testing, and performance metrics to guide product and content development.

• Agile methodologies are likely employed for product development, requiring iterative design and content refinement.

• Emphasis on user-centered design principles ensures that user needs are at the forefront of all product and content decisions.

Company Website: https://egym.com

📝 Enhancement Note: EGYM's focus on "intelligent workout solutions" and "measurable business and health outcomes" indicates a data-centric and results-oriented culture. The "modern and international company culture" mentioned in the benefits section suggests an environment that values diverse perspectives and global collaboration.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a significant level of autonomy, strategic input, and responsibility. The role is expected to lead content initiatives, mentor junior team members if applicable, and contribute to the overall product development strategy from a content perspective.

Reporting Structure: The Senior UX Content Designer likely reports to a Head of Product Design, a Director of UX, or a similar senior leadership role within the product development organization. They will work closely with Product Managers and Engineering leads.

Operations Impact: This role has a direct impact on user acquisition, engagement, retention, and overall user satisfaction by ensuring that the product's communication is clear, effective, and aligned with user needs and brand voice. By streamlining content workflows, the role also impacts the efficiency and speed of product development.

Growth Opportunities:

• Skill Advancement: Deepen expertise in UX writing, content strategy, localization, and accessibility. Opportunity to gain experience with AI-powered content tools and advanced analytics.

• Leadership Potential: Potential to grow into a Lead UX Content Designer or Manager role, overseeing a team and shaping content strategy for larger product areas.

• Cross-Functional Expertise: Develop a strong understanding of product management, engineering processes, and marketing strategies, broadening career options within the tech industry.

• Industry Specialization: Become an expert in fitness technology content, a niche with growing demand.

📝 Enhancement Note: The role's "Senior" designation and its emphasis on strategy and operational efficiency position it as a key contributor to product success. Growth opportunities are likely tied to taking on more strategic responsibilities, leading initiatives, and potentially managing aspects of the content operations function.

🌐 Work Environment

Office Type: EGYM offers a hybrid work environment, combining in-office collaboration with remote flexibility. The role is based in Munich, Germany, suggesting a modern office setting designed to foster collaboration and innovation.

Office Location(s): The primary office location mentioned is Munich, Germany. The job posting also mentions Berlin as a potential location for this role, indicating flexibility in where the candidate can be based within Germany.

Workspace Context:

• The office environment is described as "modern" and conducive to "talent and passion."

• Expect a collaborative workspace where interaction with Product Designers, Product Managers, Engineers, and Marketing specialists is common.

• Access to necessary tools like Figma and Miro will be provided, facilitating seamless design and content workflow.

• The hybrid model allows for focused work at home and collaborative sessions in the office.

Work Schedule: The standard work week is approximately 40 hours, with flexible working hours available. This allows employees to manage their schedules effectively, balancing work demands with personal life, which is particularly beneficial for roles that require deep focus and creative thinking.

📝 Enhancement Note: The hybrid model (up to 3 days remote) is a significant factor for work-life balance and productivity. The emphasis on a modern, collaborative office in Munich/Berlin indicates a typical European tech company environment that values employee well-being and professional development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, CV, and portfolio to assess experience and fit.

• Hiring Manager Call: An introductory conversation with Sven Bunkus (Hiring Manager) to discuss your background, motivations, and initial fit for the role.

• Portfolio Presentation & Technical Interview: A session where you present your portfolio, discuss your UX writing and content strategy process, and potentially tackle a small design or writing exercise. This is where your attention to detail, strategic thinking, and ability to articulate your process will be evaluated.

• Cross-Functional Interviews: Meetings with members of the Product Design, Product Management, and Engineering teams to assess collaboration skills, understanding of product development, and cultural fit.

• Final Interview: Potentially a discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your senior-level capabilities in UX writing, content strategy, and operational process improvement.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you overcame, and the measurable outcomes or impact of your work. Use the STAR method (Situation, Task, Action, Result).

• Highlight Process: Emphasize your strategic thinking, user research methodologies, content audits, style guide contributions, and how you've optimized content workflows. Demonstrate your understanding of B2B/B2B2C contexts.

• Showcase Tools: Include examples of your work in Figma and Miro, explaining how you used them in your design and collaboration process.

• Be Ready to Discuss: Prepare to answer questions about your design choices, how you handle feedback, your approach to localization and accessibility, and your understanding of fitness industry terminology.

Challenge Preparation:

• Content Strategy Exercise: Be prepared for a hypothetical scenario where you might need to outline a content strategy for a new feature or product area, focusing on user needs and business goals.

• Writing Sample Review: You may be asked to critique existing content or write a short piece based on a prompt, demonstrating your writing quality and brand voice application.

• Process Optimization Discussion: Anticipate questions about how you would improve existing content workflows or implement new ones to enhance efficiency and collaboration.

📝 Enhancement Note: The portfolio review is critical for a Senior UX Content Designer. It's not just about the final output but the strategic thinking, research, and process behind it. Demonstrating an understanding of operational efficiency in content delivery will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration on user interfaces where content is integrated. Proficiency in using Figma for content placement, style guide integration, and design handoffs is expected.

• Miro: A collaborative online whiteboard platform, likely used for brainstorming, user journey mapping, content ideation, and cross-functional team alignment.

• Content Management Systems (CMS): While not specified, experience with various CMS platforms for managing and publishing digital content is likely beneficial.

• AI-powered support tools: Mentioned as a proficiency, suggesting familiarity with AI tools that can assist in content creation, optimization, translation, or analysis.

Analytics & Reporting:

• User Research & Usability Testing Tools: Experience with tools used to conduct and analyze user research (e.g., UserTesting.com, Lookback, Hotjar) is implied by the responsibilities.

• Analytics Platforms: Familiarity with web analytics tools (e.g., Google Analytics, Amplitude) to understand content performance and user behavior would be advantageous.

CRM & Automation:

• Collaboration Tools: Standard tools like Slack or Microsoft Teams for daily communication and project management.

• Project Management Software: Experience with tools like Jira, Asana, or Trello for tracking tasks and project progress.

📝 Enhancement Note: Proficiency in Figma and Miro is explicitly stated and critical. The mention of AI-powered tools suggests EGYM is embracing newer technologies to enhance content operations. A candidate who can demonstrate how they use these tools to improve efficiency and content quality will stand out.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through clear, empathetic, and effective content.

• Data-Driven: Decisions are informed by research, testing, and analytics to ensure content is impactful and optimized.

• Collaboration: A strong belief in working together across departments to achieve common goals and create cohesive user experiences.

• Efficiency & Scalability: A focus on creating sustainable processes and tools that enable teams to work more effectively and deliver high-quality content consistently.

• Innovation: Embracing new technologies and methodologies to continuously improve product and content offerings.

Collaboration Style:

• Cross-Functional Integration: Actively participates in team meetings and projects involving Product Design, Engineering, Product Management, and Marketing, ensuring content considerations are integrated early and often.

• Feedback Culture: Open to giving and receiving constructive feedback to improve content and processes.

• Knowledge Sharing: Willingness to share best practices, insights, and learnings with colleagues to foster a more knowledgeable and skilled team.

• Proactive Communication: Regularly communicates content strategies, updates, and potential issues to relevant stakeholders to maintain alignment.

📝 Enhancement Note: EGYM's culture appears to be modern, international, and focused on results through collaboration and data. For this role, demonstrating an ability to foster strong working relationships and contribute to a culture of continuous improvement in content operations will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Tactical Execution: Ensuring that high-level content strategies are translated into actionable content designs and workflows that can be implemented efficiently.

• Globalizing Content: Developing content that resonates with diverse international audiences while maintaining brand consistency and adhering to localization/accessibility standards.

• Integrating AI Tools: Effectively leveraging AI-powered tools to enhance content creation and optimization without compromising quality or human oversight.

• Cross-Departmental Alignment: Navigating different priorities and perspectives from various departments (Product, Engineering, Marketing) to ensure unified content efforts.

Learning & Development Opportunities:

• Advanced Content Strategy: Opportunities to lead complex content strategy initiatives and influence product roadmaps.

• Tool Proficiency: Gaining deeper expertise in advanced features of Figma, Miro, and emerging AI content tools.

• Industry Expertise: Becoming a recognized expert in content for the fitness technology sector.

• Mentorship: Participating in EGYM's mentoring program to both learn from and guide others.

• Leadership Development: Potential to step into leadership roles, managing content teams or specific product areas.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic tech companies. EGYM seems to offer robust support for professional development, enabling candidates to grow their skills and advance their careers within the company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a content strategy for a new feature in the EGYM app, considering both B2B and B2C users?" (Focus on user research, goal setting, and strategic alignment.)

• "Describe a time you had to collaborate with engineers or product managers who didn't initially understand the importance of UX content. How did you influence them?" (Highlight communication, data-driven arguments, and relationship-building skills.)

• "How do you ensure content remains consistent and accessible across multiple platforms and languages, especially when working with external translation vendors?" (Focus on style guides, glossaries, and process management.) Company & Culture Questions:

• "What interests you most about EGYM and the fitness technology industry?" (Showcase your research and genuine passion for the domain.)

• "How do you approach working in a hybrid environment, and what are your strategies for effective collaboration with remote and in-office team members?" (Demonstrate adaptability and proactive communication.)

• "Describe your experience with content audits and how you've used them to identify opportunities for improvement." (Prepare a specific example with results.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your career and key strengths. For each project, clearly state the objective, your specific contribution, the process, and the tangible results or learnings.

• Emphasize Process & Strategy: Don't just show final copy. Explain the research, the strategic decisions, the rationale behind your content choices, and how you collaborated with others. Use visuals from Figma/Miro if possible.

• Quantify Success: Wherever possible, use metrics (e.g., increased engagement, reduced support tickets, improved user satisfaction scores) to demonstrate the impact of your content work.

• Connect to EGYM: Where relevant, draw parallels between your project experiences and EGYM's mission, products, or user base. Show that you understand their context.

Challenge Preparation:

• Content Audit Simulation: Be ready to discuss how you would audit a section of EGYM's existing digital product content.

• Writing Task: Prepare for a short writing exercise that tests your ability to adopt EGYM's brand voice and address specific user needs within the fitness context.

• Process Improvement Brainstorm: Anticipate questions about how to improve content workflows for a specific scenario, focusing on efficiency and collaboration.

📝 Enhancement Note: Interview preparation should focus on showcasing not only excellent writing skills but also strategic thinking, process optimization capabilities, and a strong understanding of the product development lifecycle within a B2B/B2B2C context, particularly within the fitness tech industry.

📌 Application Steps

To apply for this Senior UX Content Designer position:

• Submit your application through the provided link on Ashby, including your CV, salary expectations, and earliest possible start date. Reference job ID #2012.

• Portfolio Customization: Curate your portfolio to highlight 3-5 projects that best demonstrate your senior-level UX writing, content strategy, and process optimization experience. Tailor the presentation to showcase your understanding of B2B/B2B2C products and the fitness industry.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, specific achievements in UX content design, and proficiency with relevant tools (Figma, Miro, CMS, AI tools). Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your process, presenting case studies from your portfolio, and answering strategy and behavioral questions. Be ready to discuss your approach to user research, content audits, and cross-functional collaboration.

• Company Research: Thoroughly research EGYM's products, mission, and company culture. Understand their target audience (fitness facilities, corporate wellness, end-users) and their competitive landscape in the fitness technology market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.