Senior UI Artist

📍 Job Overview

Job Title: Senior UI Artist

Company: Electronic Arts

Location: Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

Job Type: Regular Employee, Full-time

Category: Art & Design / Creative & Media / Technology

Date Posted: October 1, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Lead complex UI/UX initiatives and elevate the visual quality for FC Mobile, a key title within EA SPORTS.

• Establish and maintain scalable UI/UX design systems and visual guidelines to ensure brand consistency and efficient asset creation.

• Collaborate with global, cross-functional teams to drive design strategy, optimize user flow, and enhance overall player experience.

• Mentor junior team members, foster a collaborative working culture, and contribute to the continuous improvement of art and design processes.

📝 Enhancement Note: This role is positioned within the EA SPORTS division, specifically focusing on FC Mobile. The "Senior" title, coupled with responsibilities like leading initiatives, establishing systems, and mentorship, indicates a role with significant autonomy and influence over the game's visual interface and user experience. The hybrid work model suggests a balance between in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Spearhead the visual design of intricate UI/UX systems, from initial concept development through to final asset delivery.

• Develop, refine, and uphold robust UI/UX design systems and comprehensive visual guidelines to ensure consistency and facilitate efficient art asset production.

• Create high-fidelity UI mockups, compelling icons, dynamic motion graphics, and essential visual assets that align with both product requirements and technical specifications.

• Act as a senior design advocate within the team, promoting a collaborative environment and driving solution-oriented approaches to design challenges.

• Engage in close collaboration with international partners across various regions to fulfill art requirements for FC Mobile's online services and marketing campaigns.

• Apply UX principles and user insights to optimize UI clarity, streamline user flows, and enhance the overall player experience.

• Provide strategic design recommendations that proactively influence feature development and elevate the quality of the user experience.

• Effectively manage project priorities within a fast-paced development schedule, ensuring meticulous documentation and timely delivery of all creative assets.

• Continuously monitor and integrate industry trends and best practices to maintain the high visual standard expected of EA brand games.

📝 Enhancement Note: The responsibilities emphasize a blend of hands-on creative work (mockups, icons, motion graphics) and strategic leadership (design partner, strategic recommendations, influencing feature direction). The requirement to collaborate with "partners from different regions worldwide" highlights the global nature of FC Mobile's development and the need for strong cross-cultural communication skills.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Interaction Design, Fine Arts, or a related field is typically expected for a Senior UI Artist role. Equivalent professional experience will also be considered.

Experience: Minimum of five years of professional experience in game design, with a strong focus on UI/UX artistry. Experience within the mobile gaming sector, particularly with live service games like FC Mobile, is highly advantageous.

Required Skills:

• Demonstrated expertise in concept art, illustration, and overall graphic design principles.

• Advanced proficiency in visual layout, understanding of visual hierarchy, and creation of effective iconography and stylistic elements.

• Proven ability to translate abstract concepts into tangible and visually appealing screen designs and animations.

• In-depth understanding and practical application of UX interaction principles and best practices.

• Mastery of industry-standard design software: Adobe Photoshop, Adobe Illustrator, and Figma.

• Excellent communication and interpersonal skills, crucial for cross-functional alignment and stakeholder management.

• Ability to rapidly learn and adapt to proprietary internal UI development tools.

• Efficient and accelerated work practices, with a proven track record of delivering under tight deadlines.

• Capacity to produce high-quality work within rapid iteration cycles common in game development.

• A strong self-driven mentality, demonstrating ownership, accountability, and a commitment to continuous improvement.

• A genuine passion for playing and creating engaging video games. Preferred Skills:

• Experience with motion design tools such as Adobe After Effects (AE) or Spine.

• Familiarity with game engines like Unity or Unreal Engine (UE).

• Scripting experience is considered a valuable asset.

• Experience in developing and managing comprehensive design systems.

📝 Enhancement Note: The requirements clearly prioritize hands-on creative skills and software proficiency, with a significant emphasis on visual design and UX understanding. The "Senior" aspect is reinforced by the expectation of mentorship, strategic input, and the ability to manage priorities in a fast-paced environment. The preference for motion design and game engine experience suggests the role may involve more than static UI elements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong range of UI/UX design work specifically for games, demonstrating visual artistry, layout proficiency, and user flow consideration.

• Examples of complex UI systems, highlighting the ability to create scalable and consistent design solutions.

• Demonstrations of icon design, motion graphics (if applicable), and high-fidelity mockups that meet aesthetic and functional requirements.

• Case studies or examples that illustrate problem-solving approaches to UI challenges and how design decisions impacted user experience. Process Documentation:

• Showcase examples of how design systems were established, maintained, or evolved, including style guides, component libraries, and asset management practices.

• Illustrate the process of collaborating with cross-functional teams (e.g., UX designers, engineers, product managers) to iterate on UI designs and ensure technical feasibility.

• Provide evidence of optimizing UI clarity and user flow based on UX principles, user feedback, or data insights.

📝 Enhancement Note: For a Senior UI Artist role, the portfolio is paramount. It needs to go beyond just showcasing pretty visuals; it must demonstrate a deep understanding of UI/UX principles, system design, scalability, and the ability to translate complex requirements into intuitive and engaging interfaces. Evidence of collaboration and problem-solving within a game development context is crucial.

💵 Compensation & Benefits

Salary Range: For a Senior UI Artist in Kuala Lumpur, Malaysia, with 5-10 years of experience, the estimated annual salary range is approximately MYR 90,000 to MYR 150,000. This range is based on industry benchmarks for senior creative roles in the gaming sector within Malaysia, considering the cost of living and typical compensation for specialized technical and artistic skills.

Benefits:

• Comprehensive healthcare coverage.

• Dedicated mental well-being support programs.

• Retirement savings plans.

• Generous paid time off (PTO) for work-life balance.

• Maternity and paternity leave to support family needs.

• Access to complimentary EA video games.

• Hybrid work model offering flexibility.

• Opportunities for professional development and career advancement within EA.

Working Hours: Standard full-time employment, estimated at 40 hours per week, with potential for overtime during critical development phases, common in the gaming industry. The hybrid model allows for flexibility in scheduling work days.

📝 Enhancement Note: The salary estimate is based on research into senior-level creative and technical roles within the Malaysian tech and gaming industries. Benefits are derived directly from the provided text, highlighting EA's commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment Software, specifically focused on video game development and publishing. EA is a global leader in this dynamic and competitive market.

Company Size: Electronic Arts is a large, publicly traded company with thousands of employees worldwide, operating multiple studios and publishing a wide array of titles across various platforms. This size offers extensive resources, career opportunities, and global reach.

Founded: Electronic Arts was founded in 1982, boasting a long history and significant experience in the video game industry, contributing to its robust brand, established processes, and deep understanding of the gaming market.

Team Structure:

• The role is within the EA Studios - SPORTS department, focusing on the FC Mobile title. This implies a specialized team dedicated to sports gaming, likely with sub-teams for art, design, engineering, production, and marketing.

• Reporting is likely to a Lead UI/UX Artist, Art Director, or a Senior Game Designer, with significant interaction with Product Managers, Engineers, and other artists.

• Cross-functional collaboration is a cornerstone, involving close partnerships with UX designers, game designers, engineers, QA testers, and marketing teams to ensure a cohesive and high-quality player experience. Methodology:

• Data-Driven Design: UI/UX decisions are informed by player data, user research, and A/B testing to optimize engagement and satisfaction.

• Agile Development: The team likely operates within an agile framework, emphasizing iterative development, rapid prototyping, and continuous feedback loops to adapt to evolving player needs and market trends.

• Design System Implementation: A strong emphasis on establishing and utilizing design systems ensures consistency, efficiency, and scalability across all UI elements and features.

Company Website: https://www.ea.com/

📝 Enhancement Note: EA's established presence and focus on sports gaming, particularly mobile, suggest a highly professional and results-oriented environment. The mention of "Employee Resource Groups" and a focus on diversity points towards an inclusive culture. The "agile" and "design system" methodologies are standard for large-scale game development.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the UI Art discipline. It signifies a transition from an individual contributor focused on execution to a role that involves leadership, strategic input, mentorship, and the ownership of complex design systems and initiatives. The "Senior" title implies a high degree of autonomy and responsibility for the quality and direction of UI/UX artistry.

Reporting Structure: The Senior UI Artist will likely report to an Art Director, Lead UI/UX Artist, or a Game Design Lead within the FC Mobile team. They will work closely with a diverse group of cross-functional partners, including other artists, UX designers, product managers, and engineers.

Operations Impact: The UI/UX artistry directly impacts player engagement, satisfaction, and retention. A well-designed interface enhances usability, guides players effectively through game mechanics, and contributes significantly to the overall aesthetic appeal and brand perception of FC Mobile. Strategic input from this role can shape core gameplay loops and monetization strategies by influencing how players interact with the game.

Growth Opportunities:

• Leadership Progression: Potential to advance into Lead UI/UX Artist, Art Director, or specialized design leadership roles, managing larger teams and broader creative initiatives.

• Skill Specialization: Deepen expertise in specific areas such as motion graphics, technical UI art, or UX research and strategy.

• Cross-Disciplinary Experience: Opportunity to gain broader experience in game design, production, or even work on different game titles within EA's diverse portfolio.

• Mentorship and Training: Develop leadership and coaching skills by mentoring junior artists, contributing to EA's internal training programs.

📝 Enhancement Note: The "Senior" designation implies a clear path for further growth into leadership or highly specialized roles within EA's extensive structure. The emphasis on mentorship suggests a proactive approach to developing talent within the team.

🌐 Work Environment

Office Type: Hybrid work model, indicating a blend of in-office collaboration and remote work. EA likely maintains modern office spaces designed for creative collaboration, including workstations, meeting rooms, and common areas.

Office Location(s): The role is based in Kuala Lumpur, Malaysia. EA has multiple global locations, and this specific role is within the EA Studios - SPORTS division, likely at a dedicated studio facility in or near Kuala Lumpur.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration for brainstorming, design reviews, and team building, while remote days offer focused work time.

• Tools and Technology: Access to high-performance workstations, industry-standard software (Photoshop, Illustrator, Figma, AE, etc.), and potentially specialized hardware or development tools relevant to mobile game UI.

• Team Interaction: Regular interaction with a diverse, international team, fostering a dynamic and culturally rich work environment. Opportunities to connect through team meetings, design critiques, and informal discussions.

Work Schedule: Full-time, hybrid arrangement. While core hours may exist for collaboration, the hybrid nature provides flexibility in managing workdays, balancing in-office presence with remote productivity, and accommodating different time zones for global collaboration.

📝 Enhancement Note: The hybrid model is a key aspect, requiring the candidate to be comfortable with both remote and in-office work. The description of EA's culture points to a supportive and resource-rich environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application and resume, focusing on relevant experience and skills.

• Portfolio Review: A critical stage where candidates present their portfolio, showcasing their UI/UX design capabilities, problem-solving skills, and understanding of game design principles. Be prepared to discuss your process, design choices, and the impact of your work.

• Technical/Creative Interview: May involve a discussion with hiring managers and/or senior artists to assess technical proficiency, artistic eye, and understanding of UI/UX best practices. Potential for a design challenge.

• Cross-functional Interview: Meeting with team members from different disciplines (e.g., engineering, product management) to evaluate collaboration skills and cultural fit.

• Final Interview: Typically with senior leadership to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Selectively: Showcase your best, most relevant work. For a Senior UI Artist role, include examples of complex UI systems, design process documentation, and finished game UI.

• Tell a Story: For each project, explain the problem, your approach, your specific contributions, the tools used, and the outcome. Quantify impact where possible (e.g., improved user flow, higher engagement).

• Highlight Scalability & Systems: Demonstrate your ability to design and maintain scalable UI systems, not just individual screens. Include examples of style guides or component libraries.

• Showcase Problem-Solving: Include projects where you faced significant UI/UX challenges and how you overcame them.

• Tailor to FC Mobile: If possible, subtly align your portfolio examples with the aesthetic and functionality of FC Mobile or similar mobile sports/strategy games.

Challenge Preparation:

• Be prepared for a potential design challenge that tests your UI/UX skills, problem-solving abilities, and speed under pressure. This might involve creating mockups for a specific feature or refining an existing UI element.

• Practice articulating your design process and rationale clearly and concisely.

• Understand EA's brand identity and the typical UI style of their games, especially FC Mobile.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and the ability to articulate design decisions and processes. A design challenge is likely, requiring candidates to demonstrate practical skills and quick thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for creating high-fidelity UI mockups, assets, and textures.

• Adobe Illustrator: Crucial for vector-based graphics, icons, and scalable UI elements.

• Figma: A leading collaborative interface design tool for creating prototypes, design systems, and working with teams in real-time.

Analytics & Reporting: While not directly the responsibility of a UI Artist, understanding how UI impacts player metrics (e.g., conversion rates, engagement, retention) is beneficial. Familiarity with analytics platforms used in game development is a plus.

CRM & Automation: Not directly applicable to this role's core responsibilities, but understanding how UI integrates with game systems and backend services is important.

Motion Design & Game Engines:

• Adobe After Effects (AE): Preferred for creating UI animations and motion graphics.

• Spine: Often used for 2D skeletal animation, which can be applied to UI elements.

• Unity/Unreal Engine (UE): Experience with these game engines is preferred, indicating an understanding of how UI assets are implemented within the game development pipeline.

• Internal UI Development Tools: The ability to quickly learn proprietary tools is a specific requirement.

📝 Enhancement Note: The core tools are standard for UI/UX design. The preference for motion design tools and game engine familiarity highlights the hands-on nature of the role and the need to understand implementation.

👥 Team Culture & Values

Operations Values:

• Inspire the World to Play: This overarching EA value translates to a passion for creating engaging and fun experiences for players.

• Collaboration: Emphasis on working effectively with diverse, global teams, valuing diverse perspectives and collective problem-solving.

• Innovation & Creativity: Encouraging new ideas, experimentation, and pushing the boundaries of interactive entertainment.

• Excellence & Quality: A commitment to delivering high-quality products that meet rigorous standards and delight players.

• Adaptability & Resilience: Thriving in a fast-paced, evolving industry, being able to pivot and overcome challenges.

• Inclusivity: Fostering a diverse and inclusive environment where everyone feels valued and respected.

Collaboration Style:

• Cross-functional Integration: UI Artists work closely with UX Designers, Game Designers, Engineers, and Producers, requiring strong communication and the ability to translate feedback across disciplines.

• Iterative Design Process: A culture of continuous feedback, critique, and iteration to refine designs. Openness to constructive criticism is key.

• Knowledge Sharing: Encouraging the sharing of best practices, techniques, and insights within the art and design teams to elevate collective skill.

📝 Enhancement Note: EA's stated values emphasize player experience, innovation, and teamwork. The collaborative style is essential for a role that bridges art, design, and technical implementation within a large, global organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: Creating visually stunning UI that is also intuitive, performant, and meets the technical constraints of mobile platforms.

• Global Localization & Cultural Nuances: Designing UI that resonates with a diverse, multi-regional player base, potentially requiring adaptation for different languages, cultural sensitivities, and regional preferences.

• Rapid Iteration Cycles: Adapting to fast-paced development schedules and frequent changes, requiring efficient workflows and the ability to quickly incorporate feedback.

• Maintaining Brand Consistency: Ensuring the UI aligns with EA's brand identity while also serving the specific needs and aesthetic of FC Mobile.

Learning & Development Opportunities:

• Advanced UI/UX Training: Access to internal and external workshops, courses, and conferences focused on the latest UI/UX design trends, tools, and methodologies.

• Mentorship Programs: Opportunities to be mentored by senior leaders or to mentor junior team members, developing leadership and coaching skills.

• Cross-Studio Exposure: Potential to collaborate with or learn from artists and designers working on other EA titles, broadening skill sets and perspectives.

• Industry Trend Immersion: Staying at the forefront of UI/UX design in the gaming and mobile industries through continuous learning and research.

📝 Enhancement Note: The challenges are typical for senior roles in live-service mobile games, requiring both artistic talent and strategic thinking. The growth opportunities are substantial within a large company like EA.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a complex UI system from scratch for a mobile game. What are the key considerations?"

• "How do you balance artistic vision with technical constraints and player feedback when designing UI?"

• "Walk us through a time you had to collaborate with engineers or product managers to implement a UI feature. What challenges did you face, and how did you resolve them?"

• "How do you approach mentorship? Describe a situation where you helped a junior artist grow their skills." Company & Culture Questions:

• "What excites you about EA and specifically the FC Mobile title?"

• "How do you stay updated on the latest UI/UX trends in the gaming industry?"

• "Describe your ideal team environment and how you contribute to a positive, collaborative culture."

• "How do you ensure your work aligns with a company's brand identity and values?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest UI system examples first.

• Narrative: For each project, clearly articulate the "why" – the problem you were solving, your design process, your specific contributions, and the impact of your work. Use visuals effectively to support your story.

• Technical Proficiency: Be ready to discuss the tools you used and your comfort level with them. If you have experience with motion graphics or game engines, highlight those projects.

• Interaction & Engagement: Be prepared for questions about your design choices, alternative solutions you considered, and how you would approach potential future challenges for FC Mobile. Engage with the interviewer and ask thoughtful questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just artistic skill but also strategic thinking, problem-solving abilities, and strong communication for this senior role. Highlighting experience with design systems and cross-functional collaboration will be crucial.

📌 Application Steps

To apply for this Senior UI Artist position:

• Submit your application through the official EA Careers portal via the provided job link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your most relevant experience in game UI/UX design, particularly for mobile titles. Ensure your portfolio clearly demonstrates your skills in visual design, system design, and collaboration.

• Resume Optimization: Use keywords from the job description (e.g., UI/UX, visual design, iconography, motion graphics, Figma, Photoshop, game design, mobile gaming, FC Mobile) to ensure your application is easily discoverable by applicant tracking systems (ATS).

• Interview Preparation: Practice articulating your design process, problem-solving approaches, and contributions to past projects. Prepare specific examples for behavioral questions related to leadership, collaboration, and handling challenges.

• Company Research: Familiarize yourself with EA's company culture, values, and the FC Mobile game. Understand their target audience and the current state of mobile sports gaming to demonstrate genuine interest and suitability.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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