Senior Social Media & Static Set Content Designer

📍 Job Overview

Job Title: Senior Social Media & Static Set Content Designer

Company: Paramount

Location: New York, NY

Job Type: Full-Time

Category: Creative & Media / Art & Design / Sports & Recreation

Date Posted: 2026-07-21

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of visually compelling graphics packages for social media, studio broadcasts, and live sports events, driving engagement across all platforms.

• Translate complex sports narratives, statistics, and breaking news into impactful visual storytelling that resonates with a passionate sports audience.

• Design and execute high-quality static and motion graphics for major sports properties such as the NFL, NCAA, PGA, and UEFA Champions League.

• Develop innovative content for LED studio displays, virtual set elements, and in-show graphic integrations, enhancing the overall broadcast experience.

• Collaborate closely with producers, creative directors, and social media teams to ensure visual content aligns with editorial goals and brand identity.

📝 Enhancement Note: This role sits within the Graphics Division of CBS Sports, emphasizing a need for designers who are not only technically proficient but also deeply immersed in sports culture and capable of rapid, creative output under pressure. The focus is on transforming sports stories into engaging visual experiences for both broadcast and digital channels.

📈 Primary Responsibilities

• Conceptualize, design, and execute visually impactful graphics packages for social media, studio shows, live events, and broadcast environments, ensuring brand consistency and aesthetic appeal.

• Develop story-driven visual content that effectively enhances editorial narratives, deepens audience engagement, and communicates complex sports information clearly and creatively.

• Create high-quality static and motion graphics for key CBS Sports properties including NFL, NCAA, PGA, Champions League, and other major programming.

• Design and implement content for LED studio displays, virtual set elements, and in-show graphic integrations, ensuring seamless integration into live production workflows.

• Collaborate closely with producers, creative directors, art directors, editors, and social media teams to translate sports stories and editorial briefs into compelling visual experiences.

• Rapidly develop creative concepts and execute designs under tight deadlines, frequently supporting live broadcasts and responding to breaking news situations with agility.

• Maintain a consistently high level of design excellence and creative output while simultaneously managing multiple projects and priorities.

• Contribute innovative ideas and visual solutions that push the visual identity of CBS Sports forward across both broadcast and digital platforms, fostering a culture of creative advancement.

• Stay abreast of current sports culture, emerging design trends, social media best practices, and new technologies to ensure content remains fresh and relevant.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative design and tactical execution for live sports media. The emphasis on "rapidly develop creative concepts" and "supporting live broadcasts and breaking news" indicates a fast-paced environment demanding quick thinking and adaptability.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related creative field is typically expected for a senior-level role of this nature.

Experience: 5+ years of professional experience in sports design, broadcast graphics, social content creation, or a closely related creative field.

Required Skills:

• Exceptional graphic design skills with a robust portfolio showcasing creative thinking, advanced typography, composition, branding, and compelling visual storytelling.

• Proven ability to conceptualize and execute story-driven graphics that communicate information clearly, creatively, and impactfully.

• Deep knowledge of major sports leagues, athletes, and current sports culture, enabling authentic and relevant content creation.

• Demonstrated ability to perform at a high level under intense deadlines and rapidly changing priorities, common in live broadcast environments.

• Solid understanding of social media content formats, platform nuances, and audience engagement strategies to maximize reach and impact.

• Exemplary communication and collaboration skills, essential for working effectively within a multidisciplinary creative team and with production staff.

• Highly organized with meticulous attention to detail, ensuring accuracy and quality across all design deliverables. Preferred Skills:

• Experience working in sports television, broadcast design, or major sports media organizations.

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, After Effects, and related design tools.

• Experience designing for studio environments, LED displays, and live production workflows.

• Strong motion graphics and animation skills.

• Knowledge of 3D design workflows and emerging creative technologies.

📝 Enhancement Note: The "Basic Qualifications" are critical, with the portfolio being a primary evaluation tool. The "Additional Qualifications" are highly desirable and will likely differentiate candidates, particularly proficiency in Adobe Creative Suite and experience in live sports broadcast.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong ability to translate sports narratives and data into engaging visual content for social media and broadcast.

• Examples of graphic packages for major sports properties (e.g., NFL, NCAA, PGA, Champions League) that showcase creativity, technical execution, and understanding of sports fan engagement.

• Case studies or examples of static and motion graphics designed for studio environments, LED displays, or virtual sets, highlighting integration and impact.

• Demonstration of rapid concept development and execution under tight deadlines, with clear explanations of the design process and problem-solving approach.

• Evidence of strong typography, composition, branding, and visual storytelling skills applied to sports-related content. Process Documentation:

• Showcase examples of how you've collaborated with producers, editors, and social media teams to bring editorial visions to life through design.

• Illustrate your workflow for designing and delivering content for live broadcast and breaking news situations, emphasizing speed and accuracy.

• Present examples of how you've stayed current with sports culture, design trends, and social media best practices to inform your creative output.

📝 Enhancement Note: For a Senior Designer role in a live sports environment, the portfolio is paramount. It should not only display aesthetic talent but also the ability to execute effectively under pressure, understand sports nuances, and integrate designs into complex production workflows. Demonstrating a systematic approach to design challenges and collaboration is key.

💵 Compensation & Benefits

Salary Range: $74,400 - $100,000 annually.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• Retirement savings plan (401(k)) with potential company match.

• Life insurance coverage.

• Disability benefits (short-term and long-term).

• Tuition assistance program for continued education and professional development.

• Generous paid time off (PTO), including vacation, sick leave, and holidays.

• Potential eligibility for benefits as dictated by a Collective Bargaining Agreement, if applicable.

Working Hours: The standard workweek is 40 hours. However, due to the nature of live sports broadcasting and social media content creation, flexibility and availability for extended hours, evenings, weekends, and holidays are expected, especially during major sporting events or breaking news.

📝 Enhancement Note: The salary range provided is a hiring range and may vary based on geographic location (specifically noted for New York, California, Colorado, Washington state, and other geographies), market demands, candidate experience, training, and education. The benefits package is robust and typical for a large media organization, with a strong emphasis on health, retirement, and professional development. The working hours require significant flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment, specifically Sports Broadcasting and Digital Content. Paramount, through CBS Sports, is a significant player in delivering live sports content across broadcast television, cable networks, and streaming platforms.

Company Size: Paramount is a large, global media and entertainment company, employing thousands of individuals across various divisions. This implies a structured environment with opportunities for broad impact and diverse career paths.

Founded: Paramount has a long and storied history in entertainment, with CBS dating back to 1927 and evolving through numerous acquisitions and mergers. This legacy suggests a company with established processes but also a drive for innovation to remain competitive.

Team Structure:

• The role is within the CBS Sports Graphics Division, likely comprising a team of designers, art directors, and creative leads focused on visual content creation.

• This team operates under a reporting structure typical of creative departments, likely reporting to a Creative Director or Art Director, with close collaboration with producers and social media managers.

• Significant cross-functional collaboration is expected with broadcast production teams, digital content creators, social media managers, and editorial staff to ensure cohesive storytelling. Methodology:

• Data analysis is implicitly used to understand audience engagement on social media and inform design choices for digital platforms.

• Workflow planning and optimization are critical, given the need for rapid design execution for live events and breaking news.

• Automation and efficiency practices may be employed in certain design processes, though the core role emphasizes creative design and manual execution.

Company Website: https://www.paramount.com/careers/life-at-paramount

📝 Enhancement Note: Paramount's culture, as indicated by its "WeAreParamount" mission, emphasizes the power of content, passion, fun, and uniqueness. The CBS Sports division specifically seeks individuals who are motivated sports fans and visual storytellers. The large company size suggests robust infrastructure and resources, while the specific division's focus points to a dynamic, deadline-driven environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the creative and design function. It signifies a level of expertise where individuals are expected to lead design initiatives, mentor junior team members (though not explicitly stated as a management role), and contribute significantly to the visual strategy of major sports properties. The scope involves end-to-end design responsibility for key projects.

Reporting Structure: The Senior Designer will likely report to a Creative Director or Art Director within the CBS Sports Graphics Division. They will work closely with producers, editors, and social media managers, acting as a key visual contributor to various production teams.

Operations Impact: The impact of this role is directly tied to enhancing the viewer experience and brand perception of CBS Sports across all platforms. High-quality, engaging visual content drives audience retention, social media engagement, and strengthens the overall brand identity, which indirectly supports revenue generation through viewership and advertising.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in motion graphics, 3D design, and emerging creative technologies relevant to broadcast and digital media.

• Project Leadership: Potential to lead design efforts for major sports properties or specific broadcast segments, taking on more strategic creative responsibilities.

• Career Progression: Potential to move into Art Director, Creative Director, or specialized design roles within CBS Sports or other Paramount divisions, depending on performance and organizational needs.

• Cross-Divisional Exposure: Opportunities to collaborate with different content teams across Paramount, broadening understanding of the media landscape.

📝 Enhancement Note: The "Senior" title implies a trajectory beyond individual contributor, with potential for leadership influence. Growth will likely stem from mastering complex design challenges, consistently delivering high-impact visuals for major events, and demonstrating strong collaboration and problem-solving skills within a fast-paced media environment.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment within Paramount's New York City facilities. This suggests a collaborative physical space designed for team interaction.

Office Location(s): New York, NY (10019). This location offers access to a major media hub with extensive public transportation options.

Workspace Context:

• The workspace is likely designed to foster collaboration, with team members working in close proximity to facilitate brainstorming and real-time feedback, crucial for a fast-paced design environment.

• Access to industry-standard design software and hardware, including high-performance workstations, large displays, and potentially specialized equipment for motion graphics and animation, is expected.

• Opportunities for direct interaction with producers, editors, art directors, and social media teams will be frequent, enabling seamless integration of design work into production workflows.

Work Schedule: While the standard is 40 hours per week, the role's demands in live sports and social media necessitate significant flexibility. This includes potential for extended hours, weekend work, and availability during live events or breaking news, often on short notice.

📝 Enhancement Note: The on-site requirement emphasizes the value Paramount places on in-person collaboration, quick iteration, and immediate support for live broadcast operations. Candidates should be prepared for a dynamic, studio-like atmosphere where deadlines are often driven by broadcast schedules.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and cultural fit. Your portfolio is the most critical element here.

• Creative Challenge/Portfolio Review: Candidates will likely be asked to present their portfolio, discussing their design process, creative decisions, and how they've tackled specific challenges. A practical design exercise or case study related to sports graphics may be included.

• Team/Manager Interviews: Interviews with potential team members (other designers, art directors) and the hiring manager to evaluate collaboration style, problem-solving abilities, and understanding of sports media.

• Final Interview: Potentially with higher-level creative leadership to discuss strategic vision, impact, and long-term fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. For this role, prioritize sports-related graphics, social media content, and examples of work done under tight deadlines.

• Showcase Process: For each piece, briefly explain the objective, your creative process, challenges faced, and the final outcome or impact.

• Highlight Technical Skills: Clearly demonstrate proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and any other relevant tools.

• Emphasize Storytelling: Show how your designs communicate narratives, evoke emotion, and engage audiences, particularly within the sports context.

• Tailor to Paramount: Research CBS Sports' current visual identity and recent campaigns. If possible, include a speculative piece that aligns with their aesthetic, showing initiative.

Challenge Preparation:

• Be prepared to discuss how you would approach designing graphics for a specific major sports event (e.g., Super Bowl, March Madness).

• Practice articulating your design decisions and how they support editorial goals and audience engagement.

• Familiarize yourself with common social media content formats and best practices for sports brands.

• Anticipate questions about your experience with live production workflows and rapid turnaround design.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to articulate your creative vision and execution process, especially within the context of fast-paced sports media. Be ready to demonstrate not just artistic talent but also problem-solving skills and a deep understanding of sports culture.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image manipulation, static graphics), Illustrator (vector graphics, logos, icons), and After Effects (motion graphics, animation, compositing).

• Design Software: Familiarity with other relevant design and animation software may be beneficial.

Analytics & Reporting:

• While not a direct analytics role, understanding how social media analytics (engagement rates, reach, impressions) inform design choices is crucial.

• Familiarity with tools used to track content performance on platforms like Twitter, Instagram, Facebook, and TikTok would be advantageous. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how content is ingested and distributed through broadcast and digital systems is helpful.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) used for tracking creative requests and deadlines is beneficial.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly After Effects for motion graphics, is a non-negotiable requirement. The role emphasizes creative execution rather than data analysis or system administration, but an awareness of how content is consumed and its performance is valuable.

👥 Team Culture & Values

Operations Values:

• Passion for Sports: A genuine enthusiasm for sports is fundamental, driving creative authenticity and understanding of fan culture.

• Creativity & Innovation: A drive to push visual boundaries and develop fresh, engaging content that stands out.

• Collaboration: A team-oriented approach, valuing input and working effectively with diverse stakeholders.

• Excellence & Detail: A commitment to high-quality design, meticulous execution, and attention to detail, especially under pressure.

• Adaptability: The ability to thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with producers, directors, editors, and social media teams to ensure visual content aligns with overarching storytelling and strategic goals.

• Feedback-Driven: An open attitude towards receiving and providing constructive feedback to refine designs and improve outcomes.

• Knowledge Sharing: Willingness to share insights on design trends, new techniques, and effective social media strategies within the team.

📝 Enhancement Note: The culture at CBS Sports Graphics emphasizes a blend of creative passion, technical skill, and strong teamwork. The ability to integrate seamlessly with production and social media teams, while maintaining a high standard of creative output, is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Turnaround: Consistently producing high-quality, creative graphics under extremely tight deadlines for live broadcasts and breaking sports news.

• Balancing Creativity with Brand Consistency: Developing innovative designs that also adhere to CBS Sports' established brand guidelines and aesthetic.

• Multi-Platform Demands: Adapting design concepts for diverse platforms (broadcast, social media, digital) each with unique technical and engagement requirements.

• Staying Ahead of Trends: Keeping pace with rapidly evolving design trends, social media strategies, and sports culture to ensure content remains relevant and impactful.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in motion graphics, animation, 3D design, and explore new creative software and technologies.

• Mentorship: Learning from experienced Art Directors and Creative Directors within a leading sports media organization.

• Exposure to Major Events: Gaining hands-on experience designing for high-profile sporting events like the NFL, NCAA Tournament, and major golf championships.

• Industry Best Practices: Continuous learning about social media engagement strategies and broadcast design innovations.

📝 Enhancement Note: The primary challenges revolve around the inherent demands of live sports media: speed, accuracy, and continuous innovation. Growth opportunities are abundant for those who can master these challenges and expand their creative and technical skill sets within a dynamic environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create impactful graphics for a major sports event with a very short deadline. What was your process and what was the outcome?" (Focus on process, speed, and results)

• "How do you approach translating a complex sports narrative or statistic into a visually engaging graphic for social media versus broadcast?" (Highlight platform-specific thinking and storytelling)

• "Imagine a key player is injured just before a big game. How would you quickly adapt graphics to reflect this news for social media and broadcast?" (Assess ability to react to breaking news and adapt content) Company & Culture Questions:

• "What are your favorite sports graphics you've seen recently, and why? How do they compare to CBS Sports' current visual identity?" (Demonstrate industry awareness and critical thinking)

• "How do you collaborate with producers or social media managers to ensure your designs meet their objectives?" (Showcase teamwork and communication skills)

• "How do you stay current with sports culture and design trends?" (Emphasize continuous learning and passion) Portfolio Presentation Strategy:

• Storytelling Through Your Work: For each project, clearly articulate the "why" – the client's need, the problem you solved, and the impact of your design.

• Highlighting Key Skills: Explicitly mention the tools and techniques used (e.g., "I used After Effects for this motion sequence, focusing on dynamic transitions to build excitement...").

• Quantifying Impact: If possible, mention any metrics related to engagement, reach, or positive feedback received for your work.

• Conciseness and Clarity: Be prepared to present your portfolio efficiently, focusing on the most relevant pieces and insights. Aim for clarity over excessive detail.

📝 Enhancement Note: Be ready to showcase not just your design talent but also your strategic thinking, problem-solving skills, and understanding of the sports media landscape. Your portfolio should be the centerpiece of your application, supported by confident and insightful discussions about your work and process.

📌 Application Steps

To apply for this Senior Social Media & Static Set Content Designer position:

• Submit your application through the Paramount Careers portal via the provided link.

• Customize Your Resume: Tailor your resume to highlight the 5+ years of relevant experience, specific sports properties you've worked with, and proficiency in Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date, mobile-friendly, and prominently features your strongest sports design work, social media content examples, and any motion graphics. Organize it logically with clear project descriptions.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, focusing on your design process, creative decisions, and the impact of your work, especially under deadline pressure.

• Research CBS Sports: Familiarize yourself with CBS Sports' current broadcast graphics, social media presence, and major programming to better tailor your interview responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.