Senior Social Media & Static Set Content Designer

📍 Job Overview

Job Title: Senior Social Media & Static Set Content Designer

Company: Paramount

Location: New York, NY

Job Type: Full-Time

Category: Creative & Media / Art & Design / Sports & Recreation

Date Posted: August 19, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design and execute compelling visual content for CBS Sports across broadcast, digital, and social media platforms, leveraging a strong understanding of sports narratives and fan engagement.

• Develop impactful graphics packages, including static and motion graphics, for major sports properties such as the NFL, NCAA, PGA, and UEFA Champions League.

• Collaborate with producers, creative directors, and social media teams to translate sports stories into engaging visual experiences for studio shows, live events, and broadcast environments.

• Utilize advanced proficiency in Adobe Creative Suite and other design tools to create high-quality visual assets for LED studio displays, virtual set elements, and in-show graphic integrations.

• Maintain design excellence and adapt quickly to evolving priorities and tight deadlines, often supporting live broadcasts and breaking news within the fast-paced sports media landscape.

📝 Enhancement Note: This role is critical for enhancing the visual identity and fan engagement of CBS Sports. The emphasis on both broadcast and digital/social platforms indicates a need for a versatile designer who can tailor content to diverse audiences and platforms, requiring a deep understanding of how visual storytelling impacts different media channels.

📈 Primary Responsibilities

• Conceptualize and design visually impactful graphics packages for social media, studio shows, live events, and broadcast environments.

• Develop story-driven visual content that enhances editorial narratives and deepens audience engagement across all CBS Sports platforms.

• Create high-quality static and motion graphics for major sports properties including NFL, NCAA, PGA, Champions League, and other CBS Sports programming.

• Design and execute content for LED studio displays, virtual set elements, and in-show graphic integrations, ensuring seamless integration with live production.

• Collaborate closely with producers, creative directors, art directors, editors, and social media teams to translate sports stories into compelling visual experiences.

• Rapidly develop creative concepts and execute designs under tight deadlines, often supporting live broadcasts and breaking news situations.

• Maintain a high level of design excellence while managing multiple projects simultaneously, prioritizing effectively to meet all deliverables.

• Contribute innovative ideas that push the visual identity of CBS Sports forward across both broadcast and digital platforms, fostering a culture of creative advancement.

• Stay current on sports culture, design trends, social media best practices, and emerging technologies to ensure CBS Sports remains at the forefront of visual innovation.

📝 Enhancement Note: The explicit mention of "translating sports stories into compelling visual experiences" and "story-driven visual content" highlights the need for a designer who can go beyond aesthetics to convey narrative and emotion, a key differentiator in sports media.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for this level of seniority and creative responsibility. Candidates may also qualify through extensive professional experience and a strong portfolio.

Experience: 5+ years of professional experience in sports design, broadcast graphics, social content creation, or related creative fields is required. Proven ability to perform at a high level under intense deadlines and rapidly changing priorities is essential.

Required Skills:

• Remarkable design skills with a robust portfolio demonstrating creative thinking, typography, composition, branding, and visual storytelling.

• Proven ability to conceptualize and execute story-driven graphics that communicate information clearly and creatively.

• Deep knowledge with major sports, leagues, athletes, and current sports culture.

• Ability to perform at a high level under intense deadlines and rapidly changing priorities.

• Solid knowledge of social media content formats and audience engagement strategies across platforms.

• Exemplary communication and collaboration skills, with the ability to work effectively with diverse teams.

• Highly organized with robust attention to detail, ensuring accuracy and quality in all deliverables. Preferred Skills:

• Experience working in sports television, broadcast design, or major sports media organizations.

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and related design tools.

• Experience designing for studio environments, LED displays, and live production workflows.

• Motion graphics and animation experience.

• Knowledge of 3D design workflows and emerging creative technologies is a plus.

📝 Enhancement Note: The preference for Adobe Creative Suite proficiency, especially After Effects, strongly suggests that motion graphics and animation will be a significant component of the role, beyond static design. The emphasis on "story-driven graphics" indicates a need for conceptual thinking and narrative building, not just aesthetic execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional design work, with a significant focus on sports-related projects.

• Demonstrations of creative thinking, including concept development and problem-solving for visual challenges.

• Examples of exceptional typography, composition, and branding application within various media contexts.

• A strong emphasis on visual storytelling, illustrating how graphics were used to convey narratives, statistics, or emotions.

• Case studies or project breakdowns that highlight the designer's role, process, and the impact of their visual solutions. Process Documentation:

• Workflow examples showing how designs are conceptualized, developed, and iterated upon, especially under deadline pressure.

• Evidence of collaboration processes, detailing how the designer worked with producers, art directors, and social media teams.

• Examples of adapting designs for different platforms (broadcast, digital, social) and technologies (LED displays, virtual sets).

• Documentation of how the designer stays updated on trends and incorporates new technologies or techniques into their workflow.

• Project examples that clearly articulate the goals of the design and the measurable outcomes or impact achieved.

📝 Enhancement Note: The emphasis on a "robust portfolio demonstrating creative thinking, typography, composition, branding, and visual storytelling" means candidates should curate their submissions to explicitly highlight these elements, ideally with project descriptions that detail their thought process and contribution.

💵 Compensation & Benefits

Salary Range: The hiring salary range for this position in New York is $74,400.00 to $100,000.00 annually.

Benefits:

• Medical, dental, and vision insurance coverage.

• 401(k) plan for retirement savings.

• Life insurance coverage.

• Disability benefits.

• Tuition assistance program for continued education.

• Generous paid time off (PTO).

• Additional benefits may apply as dictated by the relevant Collective Bargaining Agreement.

• Access to a comprehensive list of benefits at https://www.paramount.com/careers/benefits.

Working Hours: The standard working hours are approximately 40 hours per week. However, given the nature of live broadcast and sports media, flexibility to work extended hours, evenings, weekends, and holidays, especially during live events or breaking news, is expected.

📝 Enhancement Note: The provided salary range is a key indicator of the role's seniority and the market rate in a high-cost-of-living area like New York. The inclusion of "market demands, experience, training, and education" as factors influencing the final offer suggests negotiation is possible based on the candidate's qualifications. The mention of Collective Bargaining Agreements indicates potential unionization for this role, which could affect specific terms of employment and benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment, specifically Sports Broadcasting and Digital Content. Paramount operates within a highly competitive and fast-paced industry, driven by live events, breaking news, and continuous content creation to engage a global audience.

Company Size: Paramount is a large, established media conglomerate, indicated by its extensive operations and diverse brands. This size suggests access to significant resources, a structured corporate environment, and opportunities for cross-departmental collaboration, but also potentially more hierarchical decision-making processes.

Founded: Paramount has a long and rich history in entertainment, dating back over a century. This legacy implies a strong brand identity, established workflows, and a deep understanding of audience engagement, while also adapting to modern media consumption trends.

Team Structure:

• The Graphics Division within CBS Sports is likely a specialized team focused on visual production for all CBS Sports properties.

• This role is part of an award-winning Graphics Division, suggesting a high-caliber team with a focus on quality and innovation.

• Collaboration is expected with producers, creative directors, art directors, editors, and social media teams, indicating a cross-functional team environment where visual designers integrate with content creators and strategists. Methodology:

• The team operates under tight deadlines, often measured in minutes, requiring rapid concept development and execution, especially for live broadcasts and breaking news.

• Emphasis is placed on creating "story-driven visual content" that enhances editorial narratives and deepens audience engagement.

• A commitment to maintaining "high design excellence" while managing multiple projects simultaneously is a core operational principle.

• Continuous learning and staying current on sports culture, design trends, social media best practices, and emerging technologies are integral to the team's approach.

Company Website: https://www.paramount.com/careers

📝 Enhancement Note: The description of Paramount as "on a mission to entertain the planet" and seeking "passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness" suggests a culture that values both professional excellence and an engaging, dynamic work environment. The emphasis on "co-create moments that matter" points towards a collaborative and impactful workplace.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicated by the "Senior" title and the requirement for 5+ years of professional experience. It implies a significant level of autonomy, responsibility for high-impact projects, and the expectation of mentorship or guidance to junior team members.

Reporting Structure: The designer will likely report to a Creative Director or Art Director within the CBS Sports Graphics Division. Collaboration is expected with producers and social media teams, suggesting a matrixed reporting or strong cross-functional interaction rather than a strict hierarchical structure for daily tasks.

Operations Impact: The role directly impacts the visual appeal, brand consistency, and fan engagement of CBS Sports across all platforms. High-quality graphics are crucial for communicating complex sports information, enhancing storytelling, and maintaining viewer interest, thereby contributing significantly to the overall success and perception of CBS Sports programming and digital content.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, 3D design, or social media content strategy for sports.

• Leadership Potential: Advancement to Art Director or Creative Director roles within the Graphics Division, leading projects and teams.

• Cross-Functional Exposure: Gaining experience with different CBS Sports properties and digital platforms, potentially leading to broader roles within the media company.

• Industry Recognition: Contributing to award-winning design packages that can elevate professional reputation within the sports media industry.

• Mentorship: Opportunities to mentor junior designers and contribute to the development of the team's creative talent.

📝 Enhancement Note: The "Senior" designation, coupled with the breadth of responsibilities (broadcast, digital, social, live events), suggests this role is a significant step beyond junior design positions. Growth likely involves either deepening specialized design skills or moving into leadership/management within the creative operations of CBS Sports.

🌐 Work Environment

Office Type: This is an on-site position, indicating a traditional office-based work environment. This is common for roles requiring close collaboration, access to specialized studio equipment, and real-time interaction during live production.

Office Location(s): The role is based in New York, NY (specifically, a postal code suggesting Midtown Manhattan). This location provides access to a major media hub with numerous professional opportunities and a vibrant cultural scene.

Workspace Context:

• A collaborative office environment where designers work alongside producers, editors, and other creative professionals.

• Access to necessary design software and potentially studio facilities, including LED displays and virtual set technology, to execute high-quality visual content.

• Opportunities for real-time feedback and iterative design processes, crucial for live broadcast and fast-paced content creation.

• Proximity to a major media market, facilitating networking and staying abreast of industry trends.

Work Schedule: While the standard is approximately 40 hours per week, the dynamic nature of sports media, especially live broadcasts and breaking news, necessitates significant flexibility. This includes being available for extended hours, evenings, weekends, and holidays as required to support live events and urgent content needs.

📝 Enhancement Note: The on-site requirement in New York emphasizes the need for a candidate who thrives in a collaborative, fast-paced, in-person environment and can readily integrate into the daily operations of a live broadcast and digital media production setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, experience, and design aesthetic. Candidates without a strong portfolio demonstrating relevant sports design work will likely be screened out.

• Creative Assessment/Challenge: A design challenge or portfolio review session to evaluate practical design skills, conceptual thinking, problem-solving abilities, and understanding of sports narratives. This may involve creating a sample graphic package or discussing past projects in detail.

• Team Interviews: Interviews with hiring managers, creative directors, art directors, and potentially producers or social media managers to assess collaboration skills, cultural fit, communication style, and understanding of the CBS Sports brand.

• Final Round: May involve a final discussion with senior leadership to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate for Relevance: Showcase your strongest work, with a significant portion dedicated to sports design, broadcast graphics, and social media content. Highlight projects that demonstrate your ability to tell stories visually.

• Highlight Process: For each project, briefly explain your role, the creative brief, your design process, challenges faced, and the final outcome. This shows your problem-solving approach.

• Demonstrate Versatility: Include examples of both static and motion graphics, and if possible, show how you've adapted designs for different platforms (e.g., broadcast vs. social media).

• Showcase Technical Proficiency: Ensure your portfolio reflects your mastery of Adobe Creative Suite (Photoshop, Illustrator, After Effects) and any other relevant design tools.

• Quantify Impact (if possible): If you have data on how your designs improved engagement or viewership, include it.

Challenge Preparation:

• Understand the Brand: Thoroughly research CBS Sports' current visual identity, major properties (NFL, NCAA, PGA, Champions League), and recent social media campaigns.

• Think Story-Driven: Practice developing visual concepts that tell a story or convey specific emotions/narratives relevant to sports.

• Time Management: Be prepared to work efficiently under a timed challenge, focusing on delivering a strong concept and execution within the allotted period.

• Presentation Skills: Be ready to articulate your design choices clearly and concisely, explaining your rationale and how your design meets the brief.

📝 Enhancement Note: The emphasis on "story-driven visual content" and "translating sports stories" means candidates should prepare to discuss their creative process in terms of narrative development and how they use design to evoke emotion and convey information within a sports context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (raster graphics, image editing), Illustrator (vector graphics, logos, icons), and After Effects (motion graphics, animation, visual effects).

• Other Design Software: Familiarity with related design and animation tools may be beneficial.

Analytics & Reporting: While not a direct responsibility, an understanding of how design impacts engagement metrics on social media and digital platforms is important. This might involve familiarity with social media analytics dashboards or general content performance tracking.

CRM & Automation: Not directly applicable to this design role.

Broadcast & Studio Technology:

• Experience with designing for LED studio displays and virtual set elements.

• Understanding of live production workflows and how graphics are integrated in real-time broadcast environments.

• Familiarity with 3D design workflows and emerging creative technologies is a plus.

📝 Enhancement Note: Proficiency in Adobe After Effects is explicitly mentioned as preferred, alongside Photoshop and Illustrator. This strongly indicates that motion graphics and animation will be a core part of the role's output, requiring candidates to demonstrate strong animation skills. Experience with live production environments and studio displays is also highly valued.

👥 Team Culture & Values

Operations Values:

• Excellence & Innovation: A drive to produce award-winning, high-quality visual content that pushes creative boundaries.

• Collaboration: Working effectively in a team-oriented environment, integrating with producers, editors, and social media strategists.

• Passion for Sports: A genuine enthusiasm for sports, leagues, athletes, and the culture surrounding them, which fuels creative output.

• Adaptability & Speed: Thriving in a fast-paced environment, able to rapidly conceptualize and execute designs under tight deadlines, especially for live events and breaking news.

• Storytelling: Commitment to creating visual content that not only looks good but also effectively communicates narratives and engages audiences emotionally.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with various departments (production, editorial, social media) to achieve unified visual goals.

• Feedback-Driven: Openness to receiving and incorporating feedback from creative directors, producers, and stakeholders to refine designs.

• Proactive Communication: Maintaining clear and consistent communication, especially during fast-paced projects, to ensure alignment and timely delivery.

• Shared Vision: Contributing to and supporting the overall visual identity and strategic objectives of CBS Sports.

📝 Enhancement Note: The company's emphasis on "entertaining the planet," "unleashing the power of content," and "co-creating moments that matter" suggests a culture that values impactful work, creative expression, and a sense of collective purpose.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Turnaround Times: The constant need to design and deliver high-quality graphics under extreme time pressure, often for live broadcasts and breaking news.

• Balancing Creative Vision with Brand Consistency: Maintaining the CBS Sports brand identity while pushing creative boundaries and adapting to diverse content needs.

• Multi-Platform Content Adaptation: Creating visually cohesive content that performs effectively across vastly different platforms (broadcast TV, social media feeds, digital articles, studio displays).

• Staying Ahead of Trends: Continuously learning and incorporating new design techniques, software capabilities, and social media best practices in a rapidly evolving media landscape.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or advanced techniques within Adobe Creative Suite or explore new design tools.

• Industry Conferences & Workshops: Potential to attend design or sports media conferences to gain insights and network.

• Mentorship: Learning from experienced creative directors and art directors within the award-winning Graphics Division.

• Cross-Disciplinary Exposure: Developing a deeper understanding of broadcast production, social media strategy, and live event operations through close collaboration.

• Portfolio Enhancement: Consistently working on high-profile projects that contribute to a strong professional portfolio and potential industry recognition.

📝 Enhancement Note: The "challenges" section highlights the need for resilience, strong organizational skills, and a proactive approach to problem-solving. The "growth opportunities" suggest a path for continuous professional development within a leading sports media organization.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to discuss your portfolio in detail, highlighting specific projects that demonstrate your expertise in sports design, visual storytelling, and rapid execution. Explain your design process, challenges, and how you achieved impactful results.

• Design Philosophy: Articulate your approach to visual storytelling, especially within the context of sports. How do you translate narratives, statistics, and emotions into compelling graphics?

• Brand Adaptation: Discuss how you would adapt your design style to fit the CBS Sports brand while also bringing fresh, innovative ideas.

• Problem-Solving Scenarios: Be ready to discuss how you would handle a situation where you need to create graphics for breaking news or a last-minute change in a live broadcast.

Company & Culture Questions:

• Passion for Sports: Demonstrate your knowledge of and passion for major sports leagues, athletes, and current sports culture.

• Teamwork: Provide examples of how you've successfully collaborated with producers, editors, or social media teams in previous roles.

• Adaptability: Discuss your experience working under pressure and meeting tight deadlines.

• Understanding of CBS Sports: Show that you've researched CBS Sports' current programming, visual identity, and target audience.

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (broadcast, social, static, motion) or by showcasing your strongest, most relevant work first.

• Tell the Story: For each piece, provide context: the client/project, your role, the objective, your creative process, and the outcome. Focus on how your design solved a problem or enhanced engagement.

• Highlight Key Skills: Ensure your presentation explicitly demonstrates your proficiency in typography, composition, branding, motion graphics, and visual storytelling, as these are core requirements.

• Technical Showcase: If possible, include short video clips or GIFs for motion graphics to showcase animation skills.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most critical aspects relevant to the role.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only technically skilled but also a strong storyteller and a collaborative team player who understands the unique demands of sports media and live production.

📌 Application Steps

To apply for this Senior Social Media & Static Set Content Designer position:

• Submit your application through the provided link on the Paramount Careers website.

• Portfolio Customization: Tailor your resume and cover letter to highlight your 5+ years of experience in sports design, broadcast graphics, and social content creation. Emphasize your proficiency in Adobe Creative Suite and your ability to translate sports narratives into compelling visual content.

• Resume Optimization: Ensure your resume clearly details achievements related to visual storytelling, graphic package design, motion graphics, and experience with live production or social media content. Use keywords from the job description like "visual storytelling," "motion graphics," "Adobe Creative Suite," and "sports culture."

• Portfolio Preparation: Curate your online portfolio to prominently feature your strongest, most relevant work, particularly sports-related projects. Prepare to discuss your design process, creative rationale, and any quantifiable impact of your work during an interview or portfolio review.

• Company Research: Thoroughly research CBS Sports' current visual identity, major sports properties, and recent social media campaigns. Understand their brand aesthetic and target audience to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.