Senior Product Designer (UX)

📍 Job Overview

Job Title: Senior Product Designer (UX)

Company: iChoosr

Location: Amsterdam, Netherlands

Job Type: FULL_TIME

Category: Product Design / UX Design

Date Posted: October 29, 2026

Experience Level: Senior (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end design of user journeys and new products within the sustainable energy sector, focusing on improving customer experience and trust.

• Conduct rigorous user research, including test plans, interviews, and usability testing, to inform design decisions and ensure product-market fit.

• Drive continuous discovery processes to embed regular user feedback into the product development lifecycle.

• Facilitate collaborative workshops with cross-functional teams (Product Managers, Engineers, Business Experts) to align on problems and co-create innovative solutions.

• Design comprehensive user experiences from initial flows and interaction design to polished, accessible user interfaces, leveraging a strong understanding of design systems.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for strategic thinking, leadership in design processes, and the ability to mentor others. The focus on "outcomes, not just working through a list of requirements" and "owning the user experience and usability" highlights a key aspect of senior operations roles where impact and strategic contribution are paramount. The integration of AI tools for prototyping and faster delivery suggests a forward-thinking approach to design operations.

📈 Primary Responsibilities

• Frame problems collaboratively with product teams, exploring and testing potential solutions with real users before engineering implementation.

• Develop and execute user test plans, conduct user interviews, and perform usability tests to gather actionable insights for design iteration.

• Establish and enhance methodologies for continuous user learning, ensuring consistent weekly feedback integration.

• Co-create solutions by involving business experts and engineers in the design process through effective workshop facilitation.

• Design and refine end-to-end customer journeys, encompassing flows, interaction design, and high-fidelity UI, ensuring accessibility standards are met.

• Contribute to and maintain the company's design system, promoting consistency and efficiency across products.

• Experiment with and leverage AI prototyping tools to accelerate idea validation and streamline the path from design to implementation.

📝 Enhancement Note: The responsibilities emphasize a proactive, research-driven, and collaborative design approach, aligning with modern product development methodologies. The explicit mention of "continuous discovery" and "strengthening continuous discovery" points to a mature product development process where iterative design and user feedback loops are critical for success.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's or Master's degree in Design, HCI, or a related field is typically expected for senior roles.

Experience: 6+ years of product design or UX design experience, ideally within a B2C product environment, either in-house or at an agency.

Required Skills:

• Excellent interaction and visual design skills.

• Proven experience in user research, including writing test plans and conducting user interviews and usability tests.

• Strong proficiency in Figma for design and prototyping.

• Experience working within cross-functional product teams.

• Demonstrated ability to facilitate workshops and co-creation sessions.

• Evidence of experimental use of AI prototyping tools (e.g., Figma Make, Lovable, v0) or a strong interest and demonstrated attempts.

• Strong communication and presentation skills, comfortable leading discussions.

• Business-savvy mindset, seeking solutions that benefit both customers and the company.

• Curious and evidence-driven approach to design, using user research and data to validate assumptions.

• Fluency in English. Preferred Skills:

• Experience with design systems and their implementation.

• Understanding of accessibility standards in design.

• Familiarity with data analysis tools to complement user research.

• Experience in the sustainable energy sector or a related mission-driven industry.

📝 Enhancement Note: The requirement for 6+ years of experience, coupled with specific tool proficiencies (Figma, AI prototyping) and methodological expertise (user research, workshop facilitation), clearly defines a senior-level contribution. The emphasis on "curious and evidence-driven" and "business-savvy" points to a need for analytical and strategic thinking beyond pure design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a deep understanding of the problem-solving process, detailing how user research and data informed your design decisions.

• Present case studies that demonstrate end-to-end journey design, from initial problem framing to final UI, including iterations based on user feedback.

• Highlight your ability to test assumptions and learnings, illustrating how user feedback led to design changes and improved outcomes.

• Include examples of collaboration with cross-functional teams and stakeholders, demonstrating workshop facilitation or co-creation contributions.

• Showcase your proficiency with Figma and any experiments or applications of AI prototyping tools. Process Documentation:

• Demonstrate a structured approach to user research, including sample test plans, interview guides, and usability testing reports.

• Provide examples of how you have contributed to or utilized design systems for consistency and efficiency.

• Illustrate your process for designing user flows and interaction models, explaining the rationale behind key decisions.

• Showcase how you translate user insights and business requirements into tangible design solutions.

📝 Enhancement Note: The portfolio requirements are highly specific, emphasizing not just the final output but the "how" and "why" behind the design solutions. The focus on "what you tested, what you learned, what changed" is crucial for assessing a candidate's ability to drive impactful design outcomes. The explicit mention of AI prototyping tools in the portfolio is a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Amsterdam with 5-10 years of experience, the estimated annual salary range is €65,000 - €90,000. This range accounts for the cost of living in Amsterdam, the company's international presence, and the senior nature of the role.

Benefits:

• Competitive salary.

• Comprehensive health benefits package.

• Hybrid working arrangements, offering flexibility.

• Professional development opportunities, including training, mentor/mentee programs, and buddy programs.

• Annual international company event.

• Cultural holiday swap option.

• Day off on your birthday.

• Potential for travel.

• Provision of a fresh new laptop (Macbook or Windows).

Working Hours: 40 hours per week, with flexible work arrangements (hybrid working) allowing for a balance between office presence and remote work.

📝 Enhancement Note: While a specific salary range was not provided, a competitive estimate has been generated based on standard industry data for senior design roles in a major European tech hub like Amsterdam. The benefits package is comprehensive, with a strong emphasis on professional growth and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy Transition / Sustainable Technology. iChoosr operates at the intersection of technology and sustainability, aiming to accelerate the adoption of renewable energy solutions like solar panels and heat pumps. This mission-driven aspect is a core cultural driver.

Company Size: 160 colleagues across multiple international locations (Netherlands, Belgium, UK, Poland, North America, Japan). This indicates a growing, mid-sized company with established processes but still agile enough for significant impact.

Founded: Not explicitly stated, but the company has evolved to a point of platform rebuilding and expansion into new products and markets, suggesting a mature operational phase.

Team Structure:

• You will join the Product & Design team, led by the Head of Product & Design, comprising Product Managers, Product Specialists, and fellow designers.

• On a daily basis, you will be part of one of the dedicated product teams, working closely with a Product Manager and engineers. This structure promotes agile development and focused collaboration. Methodology:

• Data-driven Decision Making: Emphasis on testing assumptions with real users and using data to inform design choices.

• Continuous Discovery: A commitment to ongoing user research and feedback loops to iteratively improve customer journeys.

• Cross-functional Collaboration: A strong focus on co-creation and alignment between design, product management, and engineering.

• Agile Development: Working within product teams suggests an agile or iterative development approach.

Company Website: https://ichoosr.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company's mission to speed up the energy transition is a significant cultural element, attracting individuals passionate about sustainability. The international presence and hybrid work model suggest a modern, globally-minded organization. The team structure is designed for efficient product development.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies a significant degree of autonomy, strategic input, and the ability to influence product direction. Senior designers are expected to mentor junior team members, lead complex design challenges, and contribute to the evolution of design processes and systems. They are key contributors to achieving business outcomes through user-centered design.

Reporting Structure: You will report to the Head of Product & Design, but work day-to-day within a product team alongside a Product Manager and engineers, indicating a matrixed reporting structure common in agile environments.

Operations Impact: The role directly impacts customer acquisition and retention by making complex decisions (like installing solar panels) simpler and more affordable. Success means earning homeowner trust and guiding them through their journey, directly contributing to iChoosr's mission of enabling sustainable energy installations. This has a direct correlation to revenue growth and market penetration.

Growth Opportunities:

• Design Leadership: Opportunities to mentor junior designers, lead design initiatives, and potentially grow into a Design Lead or Manager role.

• Specialization: Deepen expertise in specific areas of UX research, interaction design, or design systems.

• Strategic Influence: Contribute to the new product vision toward 2031 and shape new value propositions for households, installers, and partners.

• Cross-functional Skill Development: Enhance skills in workshop facilitation, stakeholder management, and agile product development.

• AI Tool Mastery: Become an expert in leveraging AI to enhance the design process and drive efficiency.

📝 Enhancement Note: The "Senior" title and the emphasis on "outcomes, not just requirements" point to substantial growth potential beyond individual contribution, including leadership and strategic impact within the company's mission.

🌐 Work Environment

Office Type: The company has an office located in the center of Amsterdam. This suggests a professional, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Bakkersstraat 23, 1017 CW Amsterdam, Netherlands. This central location is likely accessible via public transport, a common consideration for urban office environments.

Workspace Context:

• Collaborative Hub: The office serves as a central point for hybrid teams to connect, brainstorm, and conduct workshops, fostering a sense of community and shared purpose.

• Resource Availability: A "fresh new laptop (Macbook or Windows)" indicates that employees are provided with up-to-date technology to perform their roles effectively.

• Team Interaction: The hybrid model allows for intentional in-office days focused on collaboration, team building, and high-impact design activities, balanced with the flexibility of remote work.

Work Schedule: A standard 40-hour work week is mentioned, complemented by flexible hybrid working arrangements. This allows for structured work periods while accommodating personal needs and optimizing productivity.

📝 Enhancement Note: The hybrid work model is a key aspect of the work environment, emphasizing flexibility and a balance between in-person collaboration and remote autonomy. The central Amsterdam office is a significant perk for employees based in or willing to relocate to the city.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess alignment with the role's requirements.

• Portfolio Presentation & Discussion: Expect to walk through 1-2 case studies from your portfolio, detailing your process, user insights, design decisions, and impact. Be prepared to discuss your experience with user research, interaction design, and AI tools.

• Team Interviews: Meetings with Product Managers, fellow designers, and potentially engineers to assess collaboration style, technical skills, and cultural fit.

• Workshop/Design Challenge: A potential exercise to assess your problem-solving, co-creation, and design skills in a simulated environment, possibly involving AI tools.

• Final Interview: A conversation with the Head of Product & Design or another senior leader to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Focus on Process: Clearly articulate the problem, your approach, the research conducted (user interviews, tests), the insights gained, and how these informed your design iterations. Show the evolution of your ideas.

• Demonstrate Impact: Quantify results where possible (e.g., conversion rate improvements, user satisfaction scores, reduction in support queries). If not quantifiable, articulate the qualitative impact and learnings.

• Highlight Collaboration: Show how you worked with Product Managers and engineers, including examples of workshop facilitation or co-creation.

• Showcase AI Experimentation: Clearly present any use of AI tools, explaining what you used them for, the results, and your learnings about their effectiveness and limitations.

• Figma Proficiency: Ensure your Figma work is well-organized and can be easily navigated if screen sharing is required.

• Storytelling: Structure your case studies as compelling narratives that highlight your problem-solving skills and impact.

Challenge Preparation:

• Be ready to tackle a design problem that requires research, ideation, and prototyping.

• Practice articulating your thought process clearly and concisely.

• Prepare to incorporate user feedback or constraints rapidly.

• Familiarize yourself with iChoosr's mission and products to tailor your approach.

• Consider how you might leverage AI tools within a timed challenge.

📝 Enhancement Note: The emphasis on a portfolio that shows the "how" and "why" is critical. Candidates should prepare to discuss their design methodology, user research practices, and specific examples of how they've driven outcomes. The integration of AI tools is a unique aspect that should be explicitly addressed in the portfolio and interview preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for design, prototyping, and collaboration. Expected to have strong proficiency.

• AI Prototyping Tools: Experience or demonstrated interest in tools like Figma Make, Lovable, v0, or similar AI-assisted design and prototyping platforms.

Analytics & Reporting:

• While not explicitly mentioned, expect to work with product analytics tools (e.g., Google Analytics, Amplitude, Mixpanel) to gather data supporting user research and business insights.

• Familiarity with data visualization tools may be beneficial for presenting findings. CRM & Automation:

• Not directly relevant to the designer's core tools, but understanding how designs integrate into customer journeys managed by CRM systems (like Salesforce, HubSpot) and marketing automation platforms is advantageous.

📝 Enhancement Note: The explicit mention of Figma and AI prototyping tools highlights the technology stack. While other tools like analytics platforms are not detailed, a strong designer in this environment would be expected to interface with data and understand the broader product ecosystem.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to contributing to a more sustainable world is central to the company's ethos.

• Customer-Centricity: A deep focus on understanding and serving the needs of households, installers, and partners.

• Collaboration & Co-creation: Valuing input from all team members and fostering a collaborative environment where ideas are shared and built upon.

• Experimental & Iterative: Encouraging experimentation with new tools (like AI) and methodologies, and embracing iterative design based on learnings.

• Business Acumen: Designing solutions that are not only user-friendly but also viable and valuable for the business.

Collaboration Style:

• Cross-functional Integration: Designers are embedded in product teams, working daily with Product Managers and engineers, fostering tight collaboration.

• Workshop-Based Alignment: Using workshops as a key method for aligning teams on problems, solutions, and user needs.

• Open Communication: Encouraging clear communication and sharing of insights and learnings within the design team and across product teams.

• Evidence-Based Design: Fostering a culture where design decisions are supported by user research and data, rather than solely by opinion.

📝 Enhancement Note: The company culture appears to be a blend of a strong mission, user-centricity, and modern, agile product development practices. The emphasis on collaboration and evidence-based design is key for operations professionals in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Consistently finding design solutions that delight users while also supporting iChoosr's business objectives and mission.

• Integrating AI Effectively: Experimenting with AI tools while maintaining design quality, originality, and ethical considerations, and integrating them smoothly into established workflows.

• Scaling Design Processes: As the company grows and expands into new products and markets, ensuring design processes remain efficient and scalable.

• Driving Continuous Discovery: Embedding a culture of continuous discovery consistently across all product teams can be an ongoing challenge.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Opportunities to become a leader in leveraging AI for design efficiency and innovation.

• Product Strategy Contribution: Influencing the product roadmap and vision for new offerings.

• Mentorship Programs: Both receiving mentorship from senior leaders and mentoring junior designers.

• Industry Exposure: Contributing to a mission-focused company in the growing sustainable energy sector.

• International Collaboration: Working with colleagues and users across different regions and cultures.

📝 Enhancement Note: The challenges are typical for a growing tech company in a dynamic industry, particularly around integrating new technologies like AI and scaling processes. The growth opportunities are substantial for a senior role in a mission-driven organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. What was your process, and what was the outcome?" (Assesses business acumen and problem-solving).

• "How do you approach establishing or improving a continuous discovery process within a product team?" (Assesses understanding of iterative design and user research methodologies).

• "Walk me through a complex user journey you designed. What were the key decision points, and how did you validate your solutions?" (Assesses end-to-end design thinking and validation skills).

• "How have you used AI tools in your design process? What were the benefits, limitations, and what did you learn?" (Assesses AI tool experimentation and critical thinking). Company & Culture Questions:

• "What attracts you to iChoosr's mission, and how do you see your design work contributing to it?" (Assesses mission alignment and understanding).

• "Describe your experience working in cross-functional product teams. How do you ensure effective collaboration with Product Managers and Engineers?" (Assesses collaboration style and team integration).

• "How do you stay updated on the latest design trends and technologies, including AI?" (Assesses continuous learning and proactivity). Portfolio Presentation Strategy:

• Structure: Begin with a concise overview of iChoosr and the role. Then, present 1-2 case studies, focusing on the problem, your process, key insights, design decisions, and measurable impact.

• Detailing Process: For each case study, clearly explain your research methods (user interviews, usability tests), the insights derived, how these informed your design iterations, and any use of AI tools.

• Visual Aids: Use clear visuals (wireframes, mockups, prototypes) and avoid overwhelming slides with text. Be ready to navigate Figma if requested.

• Engagement: Prepare to answer specific questions about your design rationale, challenges faced, and how you collaborated with others.

• AI Integration: If AI was used, clearly explain its role and impact. Be ready to discuss your perspective on AI in design.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical design skills, strategic thinking, collaborative capabilities, and a genuine interest in iChoosr's mission. The AI component is a unique differentiator that candidates must be prepared to discuss thoroughly.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the iChoosr careers page.

• Portfolio Customization: Curate your portfolio to prominently feature case studies that demonstrate end-to-end design processes, user research, and the impact of your work. Specifically highlight examples of collaboration and any experimentation with AI prototyping tools.

• Resume Optimization: Ensure your resume clearly outlines your 6+ years of experience, specific UX/product design skills, proficiency in Figma, and experience with user research and workshop facilitation. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process and decision-making. Prepare to discuss your experience with user research, interaction design, AI tools, and how you contribute to a team's success. Rehearse presenting your portfolio case studies.

• Company Research: Familiarize yourself with iChoosr's mission, products, and target audience. Understand their commitment to the energy transition and how design plays a role in achieving their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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