Senior Product Designer (UI/UX)

📍 Job Overview

Job Title: Senior Product Designer (UI/UX)

Company: Package.AI

Location: Ramat Gan, Israel

Job Type: Full-Time

Category: Product Design / UI/UX Design

Date Posted: April 12, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design for Package.AI's autonomous, AI-powered customer experience platform, transforming modern retail operations.

• Design intuitive user interfaces and experiences for complex, data-rich systems including dashboards, maps, and operational workflows across web, mobile, and internal tools.

• Define and evolve the company's design language, patterns, and design system to ensure consistency and clarity across the product suite.

• Collaborate closely with Product Management and Engineering teams to shape product strategy, define solutions, and ensure high-quality implementation.

• Act as the sole design owner, driving design initiatives and establishing best practices within a fast-paced startup environment.

📝 Enhancement Note: This role is positioned as the "first in-house Product Designer," indicating a significant opportunity for the candidate to establish and own the design function. The emphasis on "complexity made simple" and "data-rich systems" suggests a need for a designer adept at translating intricate business logic and data into user-friendly interfaces. The on-site requirement in Ramat Gan, Israel, is a key consideration for candidates.

📈 Primary Responsibilities

• Own the complete product design lifecycle, from initial concept exploration and user research to detailed UI design and final implementation oversight.

• Develop user-centered design solutions for complex B2B platforms, focusing on operational efficiency, data visualization, and intuitive navigation.

• Design and iterate on user interfaces for both desktop/web applications and mobile platforms, ensuring a cohesive user experience across all touchpoints.

• Partner with Product Management to deeply understand user needs, business objectives, and technical constraints, translating these into effective design strategies.

• Create and maintain a robust design system and style guide to ensure visual consistency, brand integrity, and efficient design handoffs.

• Conduct user research, usability testing, and gather feedback to inform design decisions and continuously improve existing product features.

• Collaborate effectively with engineering teams to ensure the faithful and high-quality implementation of design specifications, providing clear documentation and support.

• Proactively identify opportunities for design improvement and innovation within the existing product, driving iterative enhancements.

• Champion design thinking and user-centricity throughout the organization, influencing product direction and development processes.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design, requiring the candidate to be proficient in all stages of the UX/UI process. The mention of "operational workflows" and "data-rich systems" points towards a need for experience in B2B SaaS, particularly in areas like logistics, supply chain, or process management. The role's "high-ownership" nature requires a proactive and self-directed individual.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is generally expected for senior-level product design roles. Equivalent practical experience will also be considered.

Experience: 4-5+ years of professional experience as a Product Designer, UI/UX Designer, or similar role, with a proven track record in designing complex digital products. Experience within a startup or a rapidly growing environment is highly valued.

Required Skills:

• Proven expertise in end-to-end product design, encompassing user research, wireframing, prototyping, UI design, and user testing.

• Demonstrated experience designing complex platforms or systems, particularly B2B applications, dashboards, or operational tools.

• Strong proficiency in creating and evolving design systems, ensuring visual consistency and scalability.

• Expertise in designing data-heavy interfaces and visualizing complex information effectively.

• Experience designing for both web/desktop and mobile applications.

• Excellent UI design skills, with a keen eye for visual hierarchy, layout, typography, and overall aesthetic clarity.

• Proficient with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Strong collaboration and communication skills, with the ability to work effectively with Product Managers and Engineers.

• Ability to make pragmatic design decisions quickly and drive them through to production in a fast-paced environment.

Preferred Skills:

• Experience with AI-powered platforms or technologies.

• Familiarity with agile development methodologies.

• Experience in the retail technology or logistics sectors.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience conducting user interviews and synthesizing qualitative and quantitative data.

📝 Enhancement Note: The requirement for "4-5+ years" combined with the "Senior" title suggests the company is looking for a designer who can operate independently and lead design initiatives from the outset. The emphasis on B2B, dashboards, and operational tools, alongside data-heavy interfaces, is critical for candidates to highlight in their portfolios and resumes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates end-to-end design thinking, from problem definition to final solution.

• Case studies showcasing experience with complex, data-rich systems, dashboards, and operational workflows.

• Examples of how you've translated complex requirements into intuitive and user-friendly interfaces.

• Demonstrations of your UI design skills, including visual hierarchy, layout principles, and attention to detail.

• Evidence of your experience in building, evolving, or contributing to design systems.

• Prototypes or interactive elements that illustrate user flows and interaction design.

Process Documentation:

• Showcase your ability to document design processes, including user journey maps, wireframes, and high-fidelity mockups.

• Demonstrate how you communicate design decisions and collaborate with cross-functional teams through design documentation.

• Examples of how you’ve contributed to or managed design system documentation for consistency and scalability.

📝 Enhancement Note: Given this is the first in-house designer role, the portfolio needs to be exceptionally strong, demonstrating not just execution skills but also strategic thinking, process ownership, and the ability to establish design standards. The emphasis on "end-to-end design thinking" and "complex platforms" means case studies should highlight problem-solving and impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers (UI/UX) with 5-10 years of experience in Ramat Gan, Israel, the estimated annual salary range is approximately ₪250,000 - ₪400,000 (New Israeli Shekels). This range may vary based on the candidate's specific experience, skill set, and the company's compensation philosophy.

Benefits:

• Competitive salary and potential for equity/stock options in a growing startup.

• Comprehensive health insurance (medical, dental, vision) as per Israeli labor laws.

• Opportunities for professional development, training, and attending industry conferences.

• Modern office environment in Ramat Gan with collaborative workspaces.

• Potential for flexible working arrangements, though the role is primarily on-site.

• Paid time off (vacation days, sick leave, holidays) in accordance with Israeli employment regulations.

• Contribution to pension and professional training funds as mandated by law.

• Access to the latest design tools and technologies.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday, with potential for some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: Salary figures are estimates based on general market data for senior design roles in Israel and should be confirmed directly with Package.AI. The benefits listed are standard for tech companies in the region and for this level of role. The on-site requirement is a key factor in the compensation discussion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Package.AI operates within the SaaS (Software as a Service) and AI-powered technology sector, specifically focusing on transforming modern retail through autonomous customer experiences. This includes areas like customer communication and last-mile delivery.

Company Size: Package.AI is likely a growing startup or scale-up, given the need for its first in-house Product Designer. This implies a dynamic, fast-paced environment where individuals have significant impact and autonomy.

Founded: Package.AI was founded recently, indicated by its current stage of product development and the establishment of core functions like design. This suggests a culture that is agile, innovative, and focused on rapid growth and iteration.

Team Structure:

• The design team is currently nascent, with this role being the foundational Product Designer.

• The designer will work closely with Product Management and Engineering, forming a core product development triad.

• Cross-functional collaboration is expected to be high, requiring strong communication and partnership skills.

Methodology:

• Data Analysis & Insights: The company leverages AI and data to power its platform, implying a data-driven approach to product development and decision-making.

• Workflow Planning & Optimization: Core to Package.AI's offering is optimizing retail operations, so the company likely values efficient processes and continuous improvement.

• Automation & Efficiency: The use of AI points to a strong emphasis on automation and driving efficiency for their clients.

Company Website: package.ai (Note: The provided URL was package-ai.jobs.personio.com, but the company's main domain is likely package.ai.)

📝 Enhancement Note: The "first in-house designer" aspect is crucial. It means the culture is likely still forming its design practices, offering a unique chance to shape them. The company's focus on AI and retail operations suggests a culture that values innovation, efficiency, and practical problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Product Designer." This level implies a high degree of autonomy, responsibility, and the expectation to lead design initiatives. The candidate will be expected to not only execute design tasks but also to contribute strategically to product direction, establish design processes, and mentor future design hires.

Reporting Structure: The Senior Product Designer will likely report directly to a Head of Product or a Chief Technology Officer (CTO). This close proximity to leadership ensures that design has a voice in strategic product discussions and that the designer can directly influence product strategy and roadmap.

Operations Impact: The designer will have a direct and significant impact on the core product offering of Package.AI. By making complex systems intuitive and user-friendly, they will directly influence customer adoption, satisfaction, and retention. Their work will be instrumental in shaping the company's brand perception and competitive positioning in the AI-powered retail tech market.

Growth Opportunities:

• Design Leadership: As the first designer, there is a clear path to becoming the Head of Design or Design Lead as the company scales and hires more designers.

• Strategic Influence: The role offers the opportunity to significantly influence product strategy and roadmap through design insights and user advocacy.

• Skill Specialization: Deepen expertise in designing complex B2B SaaS platforms, data visualization, AI interfaces, and establishing scalable design systems.

• Cross-functional Expertise: Develop strong working relationships and gain in-depth understanding of product management and engineering processes.

• Company Growth: Participate in the growth of a promising AI startup, potentially leading to expanded responsibilities and career advancement opportunities within Package.AI.

📝 Enhancement Note: The "Senior" title and "first in-house designer" status are key indicators of significant growth potential. Candidates should be prepared to discuss how they would establish design processes and potentially lead a team in the future. The impact on core product strategy is a major draw for ambitious designers.

🌐 Work Environment

Office Type: The role is advertised as "On-site" in Ramat Gan, Israel. This suggests a traditional office environment designed to foster collaboration, innovation, and team cohesion. The office is likely equipped with modern amenities to support the day-to-day work of tech professionals.

Office Location(s): The specific office is located at Toval Sapir Tower 40 in Ramat Gan, Israel. Ramat Gan is a major business and technology hub in Israel, offering accessibility and a vibrant professional ecosystem.

Workspace Context:

• Collaborative Environment: The on-site nature of the role facilitates spontaneous collaboration, brainstorming sessions, and direct interaction with Product and Engineering teams.

• Operations Tools & Technology: The company will provide access to necessary design software (e.g., Figma, Sketch) and collaboration tools, as well as standard office equipment.

• Team Interaction: Proximity to colleagues will enable effective communication, design critiques, and a stronger sense of team culture. Daily stand-ups, sprint planning, and design reviews will likely be in-person.

Work Schedule: The standard work schedule is typically 40 hours per week, Monday through Friday. While the role is on-site, there might be some flexibility offered by the company regarding start and end times, depending on team needs and project deadlines, but the core expectation is in-office presence.

📝 Enhancement Note: The "On-site" requirement is critical. Candidates must be willing and able to commute to Ramat Gan, Israel. The office environment is likely set up to encourage interaction, which is beneficial for a role that requires close collaboration with Product and Engineering.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Design Challenge: Presentation of your portfolio, discussing your process, and potentially a take-home design challenge or live design exercise focused on a relevant problem.

• Interviews with Product & Engineering: Discussions with key stakeholders from Product Management and Engineering teams to evaluate collaboration style, technical understanding, and problem-solving approach.

• Hiring Manager Interview: A final interview, likely with the Head of Product or CTO, to discuss strategic vision, leadership potential, and overall fit with the company's goals.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent your experience with complex B2B platforms, data-rich interfaces, and end-to-end product design.

• Tell a Story: For each case study, clearly articulate the problem, your role and process, the challenges faced, your design decisions, and the measurable impact of your work.

• Highlight Process: Emphasize your design thinking process, research methods, and how you collaborated with stakeholders. Show iterations and rationale behind your choices.

• Showcase UI/UX Skills: Ensure your visual design skills are evident, but also demonstrate your understanding of user flows, interaction design, and usability principles.

• Address Complexity: Specifically highlight projects where you tackled complex systems or data visualization, as this is a core requirement for Package.AI.

• Prepare for Questions: Be ready to discuss your design philosophy, how you handle feedback, and how you would approach establishing design practices at Package.AI.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Package.AI's product, the retail tech industry, and the challenges of AI-powered customer experiences.

• Focus on Problem-Solving: Design challenges will likely assess your ability to break down complex problems, ideate solutions, and articulate your rationale clearly.

• Demonstrate Pragmatism: Show that you can make practical decisions and deliver solutions efficiently, aligning with a startup environment.

• Consider Data Visualization: If the challenge involves data, be prepared to showcase how you would represent it effectively and intuitively.

📝 Enhancement Note: The portfolio review is paramount for this role, especially as the "sole design owner." Candidates should be prepared to defend their design decisions, articulate their process clearly, and demonstrate how they can establish and lead design within the company. The emphasis on "complexity" and "data" should be a recurring theme in portfolio presentations.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP.

• Collaboration: Slack, Jira, Confluence, Asana, Trello.

• User Research & Testing: UserTesting.com, Hotjar, Maze, Lookback.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/Automation tools are typically used by Product Designers, but understanding how the product integrates with or complements CRM systems might be a plus.

📝 Enhancement Note: While Package.AI might use specific tools, the core requirement is proficiency in industry-standard design and prototyping software, with Figma being the most likely primary tool given its prevalence. The ability to integrate with engineering workflows using tools like Jira is also important.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Focus: A strong emphasis on leveraging cutting-edge AI technology to solve real-world problems in retail and logistics.

• Customer-Centricity: A commitment to understanding and solving customer needs, ensuring the platform delivers tangible value and excellent user experiences.

• Ownership & Accountability: Encouraging employees to take full responsibility for their work, drive initiatives forward, and be accountable for outcomes.

• Agility & Iteration: A culture that embraces rapid development cycles, quick feedback loops, and continuous improvement based on data and user insights.

• Collaboration & Teamwork: Fostering a supportive environment where cross-functional teams work together effectively to achieve common goals.

• Simplicity from Complexity: A core value of making intricate systems and processes accessible and easy to manage for users.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with Product Managers, Engineers, and potentially customer success or sales teams.

• Open Communication: A culture that encourages direct and honest feedback, valuing constructive criticism to improve designs and processes.

• Data-Informed Decisions: Collaboration will likely be informed by data analysis and user insights, rather than solely relying on subjective opinions.

• Shared Goals: Emphasis on working together towards shared product objectives and company growth.

📝 Enhancement Note: The company's values suggest a culture that is forward-thinking, results-oriented, and team-focused. As the first designer, the candidate will have the opportunity to embody and help shape these values within the design function.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Function: As the first designer, the primary challenge will be to build and define the design process, standards, and culture from scratch within a fast-paced startup.

• Complexity Management: Translating highly complex AI-driven operational systems into simple, intuitive user experiences requires significant problem-solving and design skill.

• Balancing Speed and Quality: The startup environment demands rapid iteration, which can sometimes conflict with the time needed for thorough design exploration and user validation.

• Cross-functional Alignment: Ensuring consistent understanding and buy-in for design decisions across Product and Engineering teams.

• Scope Creep: Managing evolving product requirements and ensuring design efforts remain focused and impactful.

Learning & Development Opportunities:

• Leadership Development: Direct path to leading the design function and potentially building a design team.

• Strategic Product Impact: Opportunity to significantly influence the product roadmap and company strategy.

• Deep Dive into AI & Retail Tech: Gain specialized knowledge in a rapidly growing and innovative industry.

• Building a Design System: Lead the creation and evolution of a comprehensive design system for a growing platform.

• Mentorship: Potential to mentor future designers as the team grows.

📝 Enhancement Note: The challenges presented are typical for a foundational role in a growing startup. The growth opportunities are substantial, particularly for individuals looking to take on leadership responsibilities and make a significant impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach establishing design processes and best practices at Package.AI as the first dedicated designer?"

• "Describe a time you had to design for a highly complex, data-intensive system. What were the challenges, and how did you simplify the user experience?"

• "Walk us through your process for translating user needs and business requirements into a successful product design solution."

Company & Culture Questions:

• "What interests you most about Package.AI's mission and our focus on AI-powered customer experiences in retail?"

• "How do you see design contributing to the success of a company like Package.AI?"

• "Describe your ideal collaboration style with Product Managers and Engineers."

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your design philosophy and process. Then, present 2-3 curated case studies, detailing the problem, your role, your process, challenges, solutions, and outcomes.

• Highlight Impact: Quantify the impact of your designs whenever possible (e.g., increased user engagement, reduced task completion time, improved conversion rates).

• Focus on Complexity & Data: Explicitly discuss how you handled complex data and operational workflows in your case studies.

• Showcase Design System Work: If applicable, detail your experience in creating or contributing to design systems, emphasizing consistency and scalability.

• Be Prepared for Deep Dives: Expect questions about specific design decisions, trade-offs made, and alternative solutions considered.

📝 Enhancement Note: Interview questions will likely probe the candidate's ability to operate independently, establish processes, and handle complexity. Candidates should prepare specific examples demonstrating their strategic thinking, problem-solving skills, and collaborative approach.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Package.AI careers page (via Personio).

• Portfolio Customization: Tailor your portfolio to highlight projects involving complex B2B platforms, data-heavy interfaces, operational workflows, and design system development. Showcase your end-to-end design process.

• Resume Optimization: Ensure your resume clearly details your 4-5+ years of experience, emphasizes your work on complex systems, and uses keywords relevant to UI/UX design, product design, B2B SaaS, and AI. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your approach to establishing design standards, and how you would contribute to Package.AI's product vision. Practice presenting your portfolio.

• Company Research: Thoroughly research Package.AI's product, mission, and the retail tech/AI landscape to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.