Senior Product Designer - Sportsbook

📍 Job Overview

Job Title: Senior Product Designer - Sportsbook

Company: ComeOn Group

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI Design (iGaming/Sportsbook Specialization)

Date Posted: 2026-07-24

Experience Level: 5-10 years

Remote Status: Hybrid (with options for remote work)

🚀 Role Summary

• Lead end-to-end product design for sophisticated sportsbook and sports betting platforms, translating complex mechanics into intuitive user experiences.

• Drive innovation by integrating emerging AI and generative design workflows into the research, ideation, and prototyping phases.

• Leverage a blend of qualitative user research and quantitative player analytics to continuously optimize user journeys and conversion funnels.

• Own and evolve comprehensive Design Systems and UI component libraries for consistent, accessible, and visually excellent user interfaces.

• Foster strong cross-functional collaboration with Product Managers and Engineers to ensure seamless design implementation and product vision alignment.

📝 Enhancement Note: This role is highly specialized within the iGaming sector, specifically focusing on the intricate design challenges of sports betting platforms. The emphasis on integrating AI, detailed analytics, and a robust design system indicates a need for a senior, strategic designer capable of independent ownership and innovation.

📈 Primary Responsibilities

• Spearhead the entire product design lifecycle, from initial user research, wireframing, and user flow mapping to the creation of high-fidelity UI designs and interactive prototypes for both native iOS/Android applications and web platforms.

• Proactively explore and integrate emergent AI tools and generative design methodologies to enhance research efficiency, accelerate ideation, and expedite concept validation.

• Conduct in-depth qualitative user research, analyze player behavioral data (including heatmaps and product analytics), and translate these insights into frictionless and engaging user experiences tailored for both novice and expert bettors.

• Maintain, scale, and advance the company's Design Systems and UI component libraries to guarantee consistency, adherence to accessibility standards, and superior visual quality across all digital touchpoints.

• Act as a key liaison between Product Management and Engineering teams, clearly defining design requirements, refining application logic, and working closely with developers to achieve pixel-perfect implementation of designs.

• Design, implement, and analyze A/B tests, and utilize post-launch performance metrics to iteratively optimize critical conversion funnels, user onboarding processes, and bet retention strategies.

• Remain at the forefront of global iGaming trends, understanding regulatory UX considerations, competitive sportsbook features, and pioneering interaction design patterns specifically within live sports environments.

📝 Enhancement Note: The responsibilities clearly highlight a hands-on design role with a significant strategic component. The expectation to integrate AI, manage design systems, and drive optimization through data points towards a candidate who can operate autonomously and influence product direction.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of Human-Computer Interaction (HCI), User Experience Design principles, or a related field is expected, typically gained through formal education or equivalent professional experience.

Experience: A minimum of 5-10 years of progressive experience in Product Design, UX/UI Design, or a closely related role, with a mandatory and demonstrated specialization within an online sportsbook or sports betting environment.

Required Skills:

• Proven track record as a Product Designer or UX/UI Designer specifically within the online sportsbook or sports betting industry.

• A robust portfolio showcasing end-to-end design ownership and successfully solving complex UX challenges unique to sports betting platforms.

• Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity design.

• Demonstrated ability to leverage quantitative data (e.g., A/B testing results, product analytics, heatmap analysis) and qualitative user feedback to inform and validate design decisions.

• Experience operating effectively within fast-paced, cross-functional Agile/Scrum product development environments.

• Strong understanding of sports, sports betting mechanics, and player psychology.

• Exceptional communication skills, with the ability to articulate design rationale clearly, present research findings effectively to senior stakeholders, and translate complex user needs into simple, engaging interfaces. Preferred Skills:

• Experience designing for both native mobile applications (iOS/Android) and responsive web platforms.

• Familiarity with generative AI tools and their application in design workflows.

• Experience in maintaining and evolving comprehensive Design Systems and component libraries.

• Knowledge of iGaming regulations and their impact on UX/UI design.

• Familiarity with user research methodologies beyond basic analytics and heatmaps.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating end-to-end design ownership, showing how you solve complex sportsbook UX challenges" is critical. This suggests interviewers will scrutinize the candidate's ability to articulate their process and impact on specific sportsbook features.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that critically showcases end-to-end product design ownership, with a specific focus on complex sportsbook and sports betting UX challenges.

• Detailed case studies demonstrating your process for problem identification, user research, ideation, solution design, prototyping, and validation within the betting domain.

• Evidence of how you have used quantitative data (A/B testing, analytics, heatmaps) and qualitative feedback to drive design iterations and optimize key user flows.

• Examples of your contributions to or creation of Design Systems, UI component libraries, ensuring consistency, accessibility, and scalability.

• Prototypes (interactive or video) showcasing your ability to translate intricate betting mechanics (e.g., live odds, bet slips, micro-markets) into intuitive and engaging player journeys. Process Documentation:

• Clear articulation of your design process, including discovery, research, ideation, wireframing, user flows, prototyping, and usability testing methodologies.

• Demonstrations of how you integrate AI tools and generative workflows into your design process for efficiency and insight generation.

• Examples of how you collaborate with Product Managers and Engineers, including design handoff procedures and feedback loops.

• Evidence of continuous improvement through data analysis, A/B testing, and iteration on existing features.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should meticulously curate case studies that highlight their expertise in the sportsbook domain, demonstrating not just visual design skills but also strategic thinking, data-driven decision-making, and the ability to manage complex systems like design libraries.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in specialized tech sectors in London, UK, a competitive salary range is estimated to be between £70,000 - £95,000 per annum. This figure accounts for the specialized iGaming/sports betting expertise, hybrid work flexibility, and the company's global presence.

Benefits:

• Competitive remuneration package.

• Company bonus scheme, providing additional financial rewards.

• Fantastic quarterly team events and weekly company events designed to foster camaraderie and team cohesion.

• A one-time bonus specifically to help set up a comfortable and productive home workstation, supporting the hybrid work model.

• Flexibility to work remotely from anywhere for up to 40 days per year, offering significant work-life balance opportunities.

• Comprehensive local benefits package tailored to the specific office location (London).

Working Hours: The standard working hours are approximately 40 hours per week, with a hybrid arrangement that allows for flexibility in location and schedule, accommodating both in-office collaboration and remote work.

📝 Enhancement Note: The salary estimate is based on typical Senior Product Designer roles in London, incorporating an uplift for the niche iGaming/sports betting specialization and the hybrid/remote flexibility offered. The benefits package is notably generous, with specific provisions for home office setup and substantial remote work allowance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global iGaming business, operating casino and sportsbook brands across diverse international markets. This industry is characterized by rapid innovation, a focus on user engagement, data-driven decision-making, and a competitive landscape.

Company Size: Over 500+ talented employees across 7 global locations. This size suggests a company with established processes but still agile enough to foster innovation and individual impact. For operations professionals, this means opportunities to collaborate across different functions and geographies, potentially influencing broader GTM strategies.

Founded: The founding date is not specified, but the company operates multiple brands and has a significant employee count, indicating a mature and well-established organization within the iGaming sector.

Team Structure:

• The Product Design team is likely integrated within product development squads, working closely with Product Managers, Engineers, and potentially Data Analysts.

• Reporting typically falls under a Head of Product Design or a similar leadership role, with a matrixed reporting structure within Agile teams.

• Cross-functional collaboration is essential, involving close partnerships with Product, Engineering, Marketing, and potentially Legal/Compliance teams to ensure cohesive product experiences and adherence to regulations. Methodology:

• Data Analysis & Insights: A strong emphasis on leveraging player analytics, A/B testing results, heatmaps, and user research to inform design decisions and product strategy.

• Workflow Planning & Optimization: Focus on designing efficient, user-centric workflows that optimize engagement, conversion, and retention within the sportsbook context.

• Automation & Efficiency: Exploring and integrating AI and generative design tools to streamline the design process and accelerate the delivery of high-quality user experiences.

Company Website: www.comeon-group.com

📝 Enhancement Note: The company culture is described as focused on innovation, safety, and fun within the iGaming sector. The hybrid and remote work options, along with team events, suggest an effort to balance productivity with employee well-being and team bonding.

📈 Career & Growth Analysis

Operations Career Level: This Senior Product Designer role represents a mid-to-senior level position within the design function. It requires significant autonomy, expertise in a specialized domain (sports betting), and the ability to lead design initiatives end-to-end. It's a role for an individual contributor who can mentor others and significantly influence product direction through design excellence.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design or Design Lead. Within the Agile framework, they will work embedded in product squads, collaborating daily with Product Managers and Engineers, potentially taking direction from Product Leads on strategic priorities.

Operations Impact: The design of the sportsbook platform directly impacts user acquisition, engagement, retention, and ultimately, revenue. By creating intuitive, compelling, and seamless player journeys, this role directly contributes to the company's business objectives and competitive positioning within the iGaming market. Optimizing conversion funnels and retention loops through design is a key measure of impact.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in sportsbook UX/UI, explore emerging technologies like AI in design, and gain experience in managing and scaling complex design systems.

• Industry Specialization: Become a recognized expert in iGaming and sports betting design, a highly sought-after niche.

• Leadership Potential: Potential to move into Lead Product Designer roles, manage junior designers, or transition into Product Management roles, leveraging a deep understanding of user needs and product strategy.

• Cross-functional Exposure: Gain valuable experience working across various international markets and product lines within the ComeOn Group portfolio.

📝 Enhancement Note: The growth path for a Senior Product Designer in this context is typically towards more strategic leadership, mentorship, or specialization within the iGaming product space. The company's global presence and diverse brands offer a rich environment for skill diversification.

🌐 Work Environment

Office Type: Hybrid work model. This means a combination of in-office collaboration and remote work. The company provides a bonus for home workstation setup, emphasizing the commitment to a functional remote setup.

Office Location(s): St Julian's, Malta; Stockholm, Sweden; London, UK; Katowice, Poland. The specific role is based in London, but the company operates across multiple international hubs.

Workspace Context:

• Collaborative Environment: The London office likely offers a dynamic workspace designed for collaboration, with meeting rooms and open areas conducive to team interaction, design critiques, and brainstorming sessions.

• Tools & Technology: Access to industry-standard design tools (Figma is specified) and potentially other software for analytics, prototyping, and project management. The company's commitment to a hybrid model suggests robust digital collaboration tools are in place.

• Team Interaction: Regular opportunities for interaction with Product Managers, Engineers, and other designers within the London hub and virtually across other ComeOn Group locations.

Work Schedule: The work schedule is tied to the 40-hour work week, with flexibility inherent in the hybrid and remote options. This allows operations professionals to structure their days effectively, balancing focused design work with collaborative requirements and personal commitments.

📝 Enhancement Note: The hybrid nature of the role, coupled with the substantial remote work allowance, indicates a modern, flexible work environment. Candidates should be comfortable with both in-person collaboration and independent remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the Senior Product Designer role, with a strong focus on relevant iGaming/sports betting experience.

• Portfolio Presentation & Discussion: A dedicated session where you will present your portfolio, walking through key case studies, discussing your design process, and demonstrating how you've solved complex UX challenges in sports betting. Expect in-depth questions about your methodology, data utilization, and problem-solving approaches.

• Technical/Skills Assessment: Potentially a design exercise or a deep dive into specific tools like Figma, or a discussion about your experience with design systems and AI integration.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to assess your collaboration style, communication skills, and ability to integrate into their Agile workflows.

• Cultural Fit & Stakeholder Interview: An interview with senior leadership or HR to gauge your fit with ComeOn Group's values and culture, and to discuss your broader career aspirations and impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest, most relevant case studies that highlight your expertise in sports betting UX/UI design, end-to-end ownership, and data-driven optimization.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the solutions you designed, the challenges you overcame, and the measurable impact of your work (e.g., improved conversion rates, user satisfaction scores).

• Showcase Process: Detail your research methods, ideation techniques, wireframing, prototyping, and testing approaches. Include early-stage concepts and iterations to demonstrate your thought process.

• Highlight Data & AI: Explicitly show how you used quantitative data (A/B tests, analytics) and qualitative feedback to inform your decisions. If applicable, showcase any use of AI in your workflow.

• Design System Examples: Include examples of your work with design systems, demonstrating consistency, scalability, and accessibility.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design rationale, trade-offs you made, and how you handled stakeholder feedback.

Challenge Preparation:

• Problem-Solving: Be ready to discuss how you would approach a hypothetical design problem within the sportsbook domain. Think about user needs, business goals, and technical constraints.

• Stakeholder Management: Prepare examples of how you've managed conflicting feedback or advocated for user-centric solutions with stakeholders.

• AI Application: Consider how you might apply generative AI to specific design challenges in sports betting to enhance efficiency or innovation.

📝 Enhancement Note: The interview process is heavily geared towards evaluating practical design skills, domain expertise, and the ability to articulate complex design decisions and their impact. A strong, well-prepared portfolio presentation is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, UI design, prototyping, and collaboration. Fluency is essential.

• Prototyping Tools: Figma's built-in capabilities, potentially supplemented by tools like InVision or Principle for more advanced interactions.

• Design System Management: Experience with establishing, maintaining, and scaling design systems and component libraries.

Analytics & Reporting:

• Product Analytics Platforms: Tools like Amplitude, Mixpanel, or similar for tracking user behavior, engagement metrics, and conversion funnels.

• Heatmap & Session Recording Tools: Tools like Hotjar, FullStory, or Crazy Egg to visualize user interaction on pages and understand user behavior patterns.

• A/B Testing Platforms: Tools like Optimizely, Google Optimize (though sunsetting), or integrated platform features for running and analyzing experiments.

CRM & Automation:

• AI & Generative Design Tools: Emerging tools for research, ideation, content generation, or rapid prototyping.

• Project Management Tools: Jira, Asana, Trello, or similar for managing tasks within Agile workflows.

• Collaboration Tools: Slack, Microsoft Teams for daily communication and team coordination.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. Familiarity with a broad range of analytics and A/B testing tools is crucial, as data-driven decision-making is central to the role. The mention of AI also suggests an openness to exploring and adopting new technologies.

👥 Team Culture & Values

Operations Values:

• Innovation & User-Centricity: A commitment to pushing boundaries in user experience design, always prioritizing the player's needs and journey within the complex sportsbook environment.

• Data-Driven Decision Making: Valuing insights derived from analytics, user research, and A/B testing to guide design choices and measure impact.

• Collaboration & Transparency: Fostering an environment where open communication, feedback exchange, and teamwork across Product, Engineering, and Design are paramount.

• Efficiency & Scalability: Designing solutions that are not only effective but also scalable, maintainable, and efficient, especially through the use of robust design systems.

• Passion for Sports & iGaming: A genuine enthusiasm for the industry, understanding the nuances of sports betting and player psychology, which translates into more authentic and engaging designs.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be deeply embedded within product squads, working hand-in-hand with Product Managers and Engineers from ideation through to release.

• Iterative Feedback Loops: A culture that encourages regular design reviews, constructive feedback, and iterative refinement of designs based on input from various stakeholders.

• Knowledge Sharing: Encouraging the sharing of best practices, research findings, and design patterns across the design team and wider product organization to foster collective growth and uphold standards.

📝 Enhancement Note: The company culture emphasizes innovation, data, and collaboration, which are all critical for success in a fast-paced, competitive industry like iGaming. A candidate's ability to thrive in such an environment, blending creativity with analytical rigor, will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Sports Betting Mechanics: Designing intuitive interfaces for dynamic live odds, complex bet slips, in-play betting, and varied market types requires deep user understanding and careful simplification.

• Balancing User Needs with Business Goals: Ensuring designs cater to diverse player segments (from casual bettors to seasoned enthusiasts) while meeting aggressive business objectives for conversion and retention.

• Rapid Industry Evolution: Staying abreast of constantly evolving iGaming trends, competitor features, and new technologies (like AI) to maintain a competitive edge.

• Global Regulatory Nuances: Adapting designs to comply with varying regulations across different international markets without compromising user experience.

Learning & Development Opportunities:

• Specialized Skill Deepening: Opportunities to become a recognized expert in sportsbook UX/UI design, a niche with high demand.

• Emerging Technology Adoption: Hands-on experience integrating and experimenting with AI and generative design tools within a live product environment.

• Design System Mastery: Contributing to and leading the evolution of a comprehensive design system, enhancing skills in scalability, accessibility, and component management.

• Cross-Market Exposure: Gaining experience designing for multiple international markets, understanding diverse user behaviors and regulatory landscapes.

• Mentorship: Potential to mentor junior designers and grow into leadership roles within the product design team.

📝 Enhancement Note: The challenges presented are inherent to the specialized domain of sports betting and the fast-paced iGaming industry. The growth opportunities are significant for a designer looking to specialize and leverage cutting-edge tools.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex sports betting mechanic (e.g., live odds, bet builder, accumulator bets) into a simple and intuitive user interface. What was your process, and what was the outcome?" (Focus on process, problem-solving, and impact.)

• "How do you approach balancing the needs of novice bettors versus experienced bettors when designing features for a sportsbook platform?" (Assess user segmentation and empathy.)

• "How have you used quantitative data (e.g., A/B testing, analytics) and qualitative research to inform your design decisions on a previous project? Provide a specific example." (Highlight data-driven approach and impact measurement.)

• "How would you integrate generative AI tools into the initial stages of designing a new feature for our sportsbook app? What are the potential benefits and risks?" (Gauge understanding of new technologies and strategic application.) Company & Culture Questions:

• "What excites you most about designing for the sports betting industry, and specifically for ComeOn Group?" (Assess passion and cultural fit.)

• "How do you typically collaborate with Product Managers and Engineers in an Agile environment? How do you handle disagreements?" (Evaluate teamwork and communication.)

• "Describe your experience with Design Systems. How do you ensure consistency and scalability across a product suite?" (Assess systems thinking and attention to detail.)

• "How do you stay updated on the latest trends in UX design, iGaming, and sports betting?" (Gauge proactiveness and industry awareness.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career and specialization. Then, dive into 2-3 detailed case studies. For each, clearly state the problem, your role, your process, the solution, the results (quantified if possible), and key learnings.

• Emphasize the "Why": For every design decision, explain the rationale behind it. Connect your choices to user needs, business objectives, or data insights.

• Showcase Process, Not Just Polish: Include sketches, wireframes, user flows, and iterations to illustrate your thought process and problem-solving journey. Don't just show the final screens.

• Quantify Results: Whenever possible, use data to demonstrate the impact of your designs. Metrics like conversion rate improvements, engagement increases, or task completion success rates are powerful.

• Be Ready for Live Critiques/Exercises: Some interviews may involve a live design exercise or a discussion where you're asked to critique an existing interface or propose improvements on the spot.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating domain expertise in sports betting UX, a strong data-informed design process, and clear communication skills. The portfolio is the primary tool to showcase these abilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your experience in sports betting and iGaming. Highlight end-to-end case studies that demonstrate your ability to solve complex UX challenges in this domain, emphasizing data utilization and AI integration.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, domain specialization (sports betting/iGaming), proficiency in Figma, and experience with A/B testing, user research, and design systems. Use keywords from the job description naturally.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your process, rationale, and the impact of your design solutions. Prepare to discuss your experience with AI in design and your understanding of sports betting mechanics.

• Company Research: Familiarize yourself with ComeOn Group's brands, mission, and values by exploring their website and social media channels. Understand their position in the iGaming market and their commitment to a hybrid work model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.