Senior Product Designer - Sportsbook

📍 Job Overview

Job Title: Senior Product Designer - Sportsbook

Company: ComeOn Group

Location: Stockholm, Stockholm County, Sweden (Hybrid)

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: 2026-07-24

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (with up to 40 days fully remote per year)

🚀 Role Summary

• Lead the complete product design lifecycle for Sportsbook web and mobile applications, from initial concept and wireframing through to high-fidelity UI and interactive prototypes.

• Drive user experience improvements by integrating user research, player analytics, heatmap analysis, and A/B testing insights to optimize conversion funnels and player retention.

• Maintain, scale, and evolve comprehensive Design Systems and UI component libraries to ensure brand consistency, accessibility, and visual excellence across all digital touchpoints.

• Collaborate intensely with Product Managers and Engineers to define requirements, refine application logic, and ensure pixel-perfect implementation of designs within fast-paced Agile/Scrum environments.

📝 Enhancement Note: This role is specifically focused on the iGaming sector, with a deep emphasis on the intricacies of Sportsbook products. The Senior Product Designer will need to translate complex betting mechanics, live odds, and dynamic bet slips into intuitive and engaging user experiences. The hybrid nature of the role, combined with significant remote work flexibility, suggests a company culture that values autonomy and results.

📈 Primary Responsibilities

• Spearhead the end-to-end design process for Sportsbook products, encompassing user discovery, journey mapping, wireframing, user flows, UI design, and interactive prototyping for both iOS/Android apps and web platforms.

• Integrate advanced AI tools and generative design workflows into research, ideation, and prototyping phases to accelerate decision-making and concept validation.

• Conduct rigorous qualitative user research, analyze player analytics (including heatmaps and A/B test results), and translate behavioral insights into frictionless and engaging player experiences for both novice and expert bettors.

• Develop, maintain, and scale the company's Design Systems and UI component libraries, ensuring adherence to brand guidelines, accessibility standards (WCAG), and visual consistency across all product touchpoints.

• Foster strong partnerships with Product Managers and Engineering teams to clearly define product requirements, refine application logic, and ensure precise, high-quality implementation of designs.

• Design and interpret results from A/B tests and leverage post-launch performance metrics to continuously optimize critical conversion funnels, onboarding flows, and player engagement/retention loops.

• Proactively monitor and incorporate global iGaming trends, specific regulatory UX nuances, competitive sportsbook features, and emerging interaction design patterns relevant to live sports betting.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant strategic input. The emphasis on "end-to-end design ownership" and "player psychology" indicates a need for a designer who can not only execute visually but also deeply understand user motivation within the unique context of sports betting. The inclusion of AI tools suggests a forward-thinking approach to design processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design, Human-Computer Interaction (HCI), or a related field is typically expected for senior roles.

Experience: A minimum of 5-10 years of demonstrated experience as a Product Designer, UX/UI Designer, or in a similar capacity, with a significant portion of that experience specifically within the online sportsbook or sports betting industry.

Required Skills:

• Product Design Leadership: Proven ability to lead the entire design process for complex digital products, from concept to launch and iteration.

• UX/UI Design Expertise: Deep understanding of user-centered design principles, information architecture, interaction design, and visual design for web and mobile applications.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, UI design, and component management.

• User Research & Analysis: Experience conducting qualitative user research (interviews, usability testing) and leveraging quantitative data (product analytics, A/B testing, heatmaps) to inform design decisions.

• Design Systems Management: Demonstrated experience in creating, maintaining, and scaling comprehensive Design Systems and UI component libraries.

• Prototyping: Ability to create interactive prototypes to effectively communicate design concepts and test user flows.

• Agile/Scrum Methodologies: Comfort and experience working within fast-paced, cross-functional Agile/Scrum product development environments.

• Sportsbook Domain Knowledge: A genuine passion for and understanding of sports, sports betting mechanics, live odds, bet slips, and player psychology within the iGaming context.

Preferred Skills:

• Experience with generative AI tools and workflows in a design context.

• Familiarity with accessibility standards (e.g., WCAG) and experience designing for inclusivity.

• Knowledge of iGaming regulations and their impact on UX design.

• Experience designing for global markets with varying cultural nuances.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) for better collaboration with engineers.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating end-to-end design ownership" is crucial. Candidates should be prepared to showcase how they've tackled complex sportsbook UX challenges and the tangible results of their design work. The explicit mention of Figma positions it as the core design tool.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 detailed case studies demonstrating full ownership of a product or significant feature within a sportsbook/sports betting context.

• Problem-Solution Framing: Clearly articulate the user problem or business challenge, your design process, and the rationale behind your design decisions.

• Visual Design & UI: High-quality mockups and UI designs that reflect an understanding of aesthetics, branding, and user interface best practices.

• Interaction & Prototyping: Demonstrations of interactive prototypes or links to live products showcasing dynamic user flows and interactions.

• Data-Informed Design: Evidence of how quantitative data (analytics, A/B tests) and qualitative feedback were used to iterate and improve designs.

• Design System Contribution: Examples of contributions to or utilization of design systems and component libraries.

Process Documentation:

• User Research & Analysis: Examples of user research methodologies applied and how insights were translated into actionable design improvements.

• Wireframing & User Flows: Documentation of early-stage design artifacts that illustrate logical user journeys and information architecture.

• Iteration & Optimization: Evidence of design iterations based on testing, feedback, and performance metrics, highlighting metrics-driven improvements.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prioritize showcasing their ability to solve complex problems within the specific domain of sports betting, demonstrating a clear impact on user experience and business objectives. The inclusion of data-driven decision-making and design system work will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Stockholm with 5-10 years of experience in specialized tech/iGaming roles, a competitive salary range is estimated between SEK 600,000 - 850,000 per year. This range can vary based on the candidate's specific experience, portfolio strength, and interview performance.

Benefits:

• Competitive Remuneration Package: A strong base salary reflecting experience and market value.

• Company Bonus Scheme: Performance-based bonuses that reward individual and company success.

• Hybrid Work Model: Flexibility to work from home and the office.

• Remote Work Flexibility: Up to 40 days per year to work fully remote from anywhere, offering significant work-life balance.

• Home Workstation Setup Bonus: A one-time bonus to equip a comfortable and productive home office.

• Team & Company Events: Fantastic quarterly team events and weekly company-wide events fostering camaraderie and culture.

• Local Benefits: Additional benefits tailored to the specific location (Malta, Stockholm, London, or Katowice), which may include health insurance, pension contributions, or wellness programs.

Working Hours: The standard working hours are likely around 40 hours per week, typical for a full-time role in Sweden. The hybrid and remote flexibility allows for some autonomy in managing these hours, as long as core responsibilities and collaborative needs are met.

📝 Enhancement Note: The salary estimate is based on research for Senior Product Designer roles in Stockholm, considering the specialized iGaming industry and the hybrid/remote work flexibility offered. The benefits package is comprehensive, with a strong emphasis on work-life balance and employee well-being, particularly the generous remote work allowance.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (Online Casino and Sportsbook). This is a dynamic, fast-paced, and highly competitive industry driven by technology, data, and player engagement.

Company Size: 500+ employees. This indicates a mid-to-large sized organization, offering the stability of a larger company with potential for specialized teams and clear career paths, while still maintaining a degree of agility.

Founded: The company was founded prior to 2016 (based on the company URL structure suggesting an older platform). This suggests a mature organization with established processes and a proven track record in the iGaming market.

Team Structure:

• Design Team: Likely composed of UX/UI designers, product designers, and potentially UX researchers, reporting to a Head of Design or Design Lead.

• Product Teams: The designer will be embedded within cross-functional product teams, each typically consisting of a Product Manager, Engineers (front-end, back-end, mobile), QA testers, and potentially data analysts.

• Cross-functional Collaboration: Close collaboration is expected with Product Management for requirements, Engineering for implementation, and potentially Marketing for brand alignment and player acquisition insights.

Methodology:

• Agile/Scrum: The job description explicitly mentions working in Agile/Scrum environments, indicating iterative development cycles, sprint planning, daily stand-ups, and regular reviews.

• Data-Driven Design: A strong emphasis on using quantitative data (analytics, A/B tests) and qualitative feedback to inform and validate design decisions.

• Design Systems: A commitment to maintaining and evolving robust design systems for consistency and efficiency.

Company Website: www.comeon-group.com

📝 Enhancement Note: ComeOn Group operates in the highly regulated and competitive iGaming sector. The company culture likely values innovation, data-driven decision-making, and a strong player-centric approach. The hybrid work model and remote flexibility suggest a modern, trust-based work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Senior Product Designer," indicating a position requiring significant autonomy, expertise, and the ability to mentor junior team members. It's a crucial individual contributor role focused on product strategy and execution within the design discipline.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Design within the product organization. They will also work closely with Product Managers on specific product roadmaps and feature development.

Operations Impact: The Senior Product Designer's work directly impacts key business metrics such as user acquisition (onboarding flows), player engagement (betting features, user journeys), conversion rates (bet placement, deposits), and player retention (overall experience, loyalty). Their ability to create intuitive and engaging experiences is critical to the success of the Sportsbook product and, by extension, ComeOn Group's revenue.

Growth Opportunities:

• Lead Designer/Principal Designer: Progression to a more senior individual contributor role focused on higher-level strategic design challenges or leading specific product areas.

• Design Management: Potential to move into a management role, leading a team of designers, overseeing design strategy, and managing team performance.

• Specialization: Deeper specialization within UX research, interaction design, or design systems architecture.

• Cross-functional Leadership: Opportunities to influence product strategy and collaborate more broadly across departments.

• Skill Development: Continuous learning through industry conferences, workshops, and leveraging new technologies like generative AI.

📝 Enhancement Note: As a Senior role, this position offers a clear path for leadership, either through technical expertise and strategic influence as an individual contributor or by moving into management. The company's growth in the iGaming sector provides ample opportunities for career advancement and skill development in a highly specialized field.

🌐 Work Environment

Office Type: Hybrid. This means the role involves a mix of working from a physical office location (Stockholm, Malta, London, or Katowice) and working remotely.

Office Location(s): Stockholm, Sweden; St Julian's, Malta; London, UK; Katowice, Poland. Employees are expected to work from one of these locations, with flexibility for remote work.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration for brainstorming, workshops, and team building, balanced with the focus and flexibility of remote work.

• Tools & Technology: Access to industry-standard design tools (Figma) and potentially collaborative platforms for remote work. The company provides a bonus for home workstation setup, indicating a commitment to enabling effective remote work.

• Team Interaction: Opportunities to connect with design colleagues, product teams, and wider company employees through planned events and team meetings, both virtually and in person.

Work Schedule: The role is full-time, likely adhering to standard Swedish working hours (approx. 40 hours/week). The hybrid and remote flexibility allows for some degree of personal schedule management, provided core business hours and collaboration needs are met.

📝 Enhancement Note: The hybrid model with significant remote flexibility is a key feature of this role. It suggests a company that trusts its employees and prioritizes work-life balance, while still valuing face-to-face interaction for critical team activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: A core part of the process will involve presenting your portfolio, discussing case studies, and potentially undertaking a design challenge. This will assess your design thinking, problem-solving skills, and domain expertise.

• Team/Stakeholder Interviews: Interviews with Product Managers, fellow designers, and/or engineering leads to evaluate collaboration style, communication skills, and technical proficiency.

• Hiring Manager Interview: A final discussion with the hiring manager to assess overall fit, career aspirations, and confirm alignment with the role's expectations.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest, most relevant case studies that demonstrate end-to-end product design ownership, ideally within the iGaming or a related complex digital product space.

• Tell a Story: For each case study, clearly articulate the problem, your process, the constraints, your role, the solutions you designed, and the measurable outcomes or impact. Use visuals effectively.

• Highlight Domain Specificity: Emphasize how you approached the unique challenges of Sportsbook design (e.g., managing live data, complex bet slips, user psychology in betting).

• Showcase Data Integration: Detail how you used analytics, A/B tests, or user feedback to iterate and improve your designs, presenting key metrics where possible.

• Prepare for Questions: Be ready to discuss your design decisions, trade-offs, and how you would approach specific hypothetical scenarios relevant to ComeOn Group's products.

Challenge Preparation:

• Understand the Domain: Research ComeOn Group's brands, their sportsbook product, and general iGaming UX trends.

• Focus on Process: For any design challenge, prioritize demonstrating your thought process, research methods, and how you'd approach solving the problem, rather than just delivering a final UI.

• Communicate Clearly: Be prepared to articulate your ideas, justify your decisions, and ask clarifying questions.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their design process and impact within the Sportsbook domain. Candidates should prepare to discuss their experience with data-driven design and AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and collaboration. Proficiency is essential.

• Prototyping Tools: While Figma includes robust prototyping, experience with other specialized tools like InVision or Adobe XD might be beneficial.

• User Research Platforms: Tools for conducting remote usability testing, surveys, and interviews (e.g., UserTesting.com, Lookback, SurveyMonkey).

Analytics & Reporting:

• Product Analytics Tools: Experience with platforms like Google Analytics, Mixpanel, Amplitude, or similar for tracking user behavior and product performance.

• A/B Testing Tools: Familiarity with tools such as Optimizely, VWO, or in-house solutions for running and analyzing experiments.

• Heatmap & Session Recording Tools: Proficiency with tools like Hotjar, Crazy Egg, or FullStory to understand user interactions on a granular level.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM data (e.g., Salesforce, HubSpot) or marketing automation platforms feed into user segmentation and personalization can be advantageous. The focus here is more on understanding data inputs.

• Design System Management Tools: Potentially tools related to component libraries and style guides, often managed within Figma or dedicated platforms.

📝 Enhancement Note: Figma is explicitly called out as a requirement. Beyond that, a strong understanding of how to leverage analytics, A/B testing, and user behavior tools is critical for demonstrating a data-driven approach to design. Familiarity with AI tools for design is also a plus.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value focused on understanding and delivering exceptional experiences for players, translating complex mechanics into intuitive interfaces.

• Data-Driven Decision Making: Emphasis on using analytics, A/B testing, and user research to validate design choices and drive measurable outcomes.

• Innovation & Agility: A culture that embraces new technologies (like AI), adapts quickly to market changes, and fosters continuous improvement in product design and development.

• Collaboration & Transparency: Encouraging open communication, teamwork across departments, and a shared understanding of product goals and progress.

• Passion for Sports/iGaming: A genuine interest in the industry and its dynamics, which can translate into deeper user empathy and more effective product design.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly within Agile teams, collaborating closely with Product Managers and Engineers throughout the product lifecycle.

• Feedback Culture: An environment where constructive feedback is regularly exchanged, both given and received, to refine designs and processes.

• Knowledge Sharing: Encouragement of sharing best practices, learnings from research and testing, and insights into industry trends within the design team and broader product organization.

📝 Enhancement Note: The company culture likely reflects the dynamic nature of the iGaming industry – fast-paced, data-oriented, and focused on player engagement. The emphasis on a hybrid model suggests a modern, trust-based approach to work.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Sportsbook Mechanics: Translating intricate live odds, dynamic bet slips, multiple betting markets, and real-time updates into simple, intuitive user experiences.

• Balancing Innovation with Regulation: Designing engaging experiences while adhering to strict iGaming regulations and responsible gaming principles across different markets.

• Data Interpretation: Effectively translating large volumes of quantitative data (player analytics, A/B tests) and qualitative feedback into actionable design improvements.

• Rapid Iteration: Working in a fast-paced environment that requires quick design cycles, frequent iterations, and adaptation to changing market demands or product strategies.

• Integrating AI Tools: Effectively adopting and integrating new generative AI workflows into existing design processes without compromising quality or user experience.

Learning & Development Opportunities:

• Specialized iGaming UX: Deepening expertise in the unique UX challenges and opportunities within the online casino and sportsbook sector.

• AI in Design: Exploring and mastering the application of generative AI tools to enhance design efficiency and ideation.

• Data Analysis & Experimentation: Further developing skills in interpreting product analytics and designing effective A/B tests.

• Design Leadership: Opportunities to mentor junior designers, lead design initiatives, and contribute to the strategic direction of the design function.

• Industry Exposure: Staying abreast of global iGaming trends, competitor analysis, and emerging interaction design patterns through conferences, webinars, and industry publications.

📝 Enhancement Note: The role presents significant challenges related to domain complexity and the need for continuous adaptation. However, these challenges are directly tied to substantial growth opportunities in a high-demand sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex sportsbook feature you designed. What were the primary UX challenges, how did you approach them, and what was the outcome?" (Focus on problem framing, process, and impact.)

• "How do you balance user needs with business goals and technical constraints in a fast-paced environment like iGaming?" (Demonstrate strategic thinking and trade-off management.)

• "Walk us through your process for designing a new onboarding flow for a sportsbook. How would you use data and research to inform your design?" (Showcase your end-to-end process and data-driven approach.)

• "How have you leveraged AI tools in your design workflow, or how do you see them impacting product design in the future?" (Assess your forward-thinking and adaptability.) Company & Culture Questions:

• "Based on your research, what do you see as the biggest UX opportunities for ComeOn Group's sportsbook product?" (Demonstrate research and critical thinking.)

• "How do you approach collaboration with Product Managers and Engineers, especially when there are differing opinions on design direction?" (Evaluate your teamwork and communication skills.)

• "How do you ensure accessibility and inclusivity in your designs, particularly for a diverse player base?" (Assess your understanding of ethical and inclusive design.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically: Intro -> Problem -> Your Role/Process -> Solutions -> Outcomes/Metrics -> Learnings.

• Quantify Success: Wherever possible, use data and metrics to demonstrate the impact of your design solutions (e.g., increased conversion, reduced churn, improved engagement).

• Showcase Iteration: Highlight how you iterated on designs based on feedback, testing, or data. This shows resilience and a commitment to improvement.

• Be Concise and Engaging: Practice your delivery to ensure it's engaging, clear, and respects the allocated time. Be prepared to answer questions on the spot.

• Tailor to ComeOn: Briefly explain why your skills and experience are a strong fit for ComeOn Group and the Senior Product Designer role specifically.

📝 Enhancement Note: Candidates should prepare to discuss their experience with the specific nuances of sportsbook design, data-driven decision-making, and the integration of new technologies like AI. The portfolio presentation is a critical component and should be meticulously prepared.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on Workable.

• Curate Your Portfolio: Select and refine 2-3 of your most impactful product design case studies, specifically highlighting your experience in complex digital products like sportsbooks, and showcasing your end-to-end design process, data-informed decisions, and measurable outcomes.

• Tailor Your Resume: Update your resume to emphasize keywords relevant to Product Design, UX/UI, Figma, Sportsbook, iGaming, A/B Testing, User Research, and Design Systems. Quantify your achievements where possible.

• Prepare for the Portfolio Presentation: Practice walking through your selected case studies, focusing on storytelling, problem-solving, and demonstrating the impact of your design work. Be ready to discuss your approach to collaboration and data analysis.

• Research ComeOn Group: Familiarize yourself with ComeOn Group's brands, their current sportsbook product, and their company culture. Understand their market position and identify potential areas for UX improvement to discuss during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.