Senior Product Designer - Product Catalogue

📍 Job Overview

Job Title: Senior Product Designer - Product Catalogue

Company: Roku

Location: Bengaluru, India

Job Type: Full-time

Category: UX/Product Design

Date Posted: 2026-08-24

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Design intuitive and user-centered self-service tools and features to empower Roku developers and content partners in growing their subscription revenue on the Roku platform.

• Collaborate closely with Product Management and Engineering teams to translate complex business goals and user needs into elegant, scalable design solutions.

• Champion a high bar for design craft, usability, and innovation, ensuring a delightful and simple user experience that aligns with Roku's brand standards.

• Leverage AI and automation tools to enhance design workflows, accelerate iteration, and scale impact, while maintaining critical human judgment and accountability.

📝 Enhancement Note: This role is positioned within Roku's Product Catalog team, focusing specifically on features that drive subscription revenue. The emphasis on "self-service tools" and "partners" indicates a B2B or B2B2C design focus, requiring an understanding of partner ecosystems and their operational needs, not just end-user consumer experiences. The mention of AI usage suggests a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Define and design user flows, wireframes, and high-fidelity mockups for new self-service tools and features that enable content partners and internal operations teams to manage and grow their subscription offerings on the Roku platform.

• Conduct user research (or collaborate with researchers) to gather insights, validate design decisions, and ensure solutions address genuine user pain points and business objectives within the partner ecosystem.

• Develop clear and comprehensive design documentation, including user stories, interaction specifications, and rationale behind design choices, to facilitate effective collaboration with Product Managers and Engineering teams.

• Contribute to and maintain Roku's design system, ensuring consistency, scalability, and efficiency across all product catalog features and partner-facing tools.

• Proactively identify opportunities for UX improvements, feature enhancements, and process optimizations within the product catalog domain, advocating for user needs and business impact.

• Collaborate effectively across multiple time zones with cross-functional teams, including Product Managers, Engineers, and other Designers, to drive end-to-end design execution from concept to launch.

• Present design concepts, trade-off analyses, and final solutions to stakeholders, including executive leadership, using compelling narratives and data-informed justifications.

• Embrace and experiment with AI-assisted design tools to streamline repetitive tasks, explore design variations, and enhance the overall quality and speed of the design process, while critically evaluating AI outputs.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (identifying opportunities, problem framing) and tactical execution (wireframing, prototyping, documentation). The emphasis on "enterprise customers" and "publishing platforms" in the requirements strongly suggests a need for experience in designing complex backend or management tools, rather than purely consumer-facing interfaces.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Computer Science, Human-Computer Interaction, or a related field.

Experience: 6+ years of experience in product design, with a strong emphasis on designing for enterprise customers and publishing platforms.

Required Skills:

• User-Centered Design: Proven ability to translate user needs and business goals into effective, intuitive, and delightful design solutions.

• UX/UI Design: Expertise in creating user flows, wireframes, prototypes, and high-fidelity visual designs for complex applications.

• Design Systems: Experience in contributing to or maintaining design systems and leveraging UI patterns and components for scalable design.

• Prototyping Tools: Proficiency in industry-standard design and prototyping software, with a strong preference for Figma.

• User Research: Hands-on experience working with user researchers or conducting user research to inform design decisions and validate concepts.

• Product Thinking: Strong understanding of product development lifecycles, ability to frame problems, and make informed design trade-offs.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale, present to stakeholders, and collaborate effectively with cross-functional teams.

• Ambiguity Tolerance: Ability to thrive in a dynamic, fast-paced environment with shifting priorities and ambiguous requirements.

Preferred Skills:

• Experience designing for subscription business models or partner management platforms.

• Demonstrated ability to use AI agents or automation tools to enhance design workflows and scale impact.

• Experience with data analysis and using metrics to inform design decisions and measure success.

• Understanding of the streaming media industry and its ecosystem.

📝 Enhancement Note: The requirement for "6+ years of experience designing for enterprise customers, ideally with experience working on publishing platforms" is a critical differentiator. This implies a need for candidates who understand complex workflows, B2B user needs, and the nuances of platforms that enable content creators or publishers. The explicit mention of Figma is a key technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing 3-5 significant projects that demonstrate a user-centered design approach.

• Projects should highlight your specific contributions, the problems addressed, the design process followed, and the measurable outcomes achieved (e.g., increased conversion rates, improved partner satisfaction, revenue growth).

• Include examples of designing for enterprise customers or complex platforms, ideally related to publishing, content management, or partner ecosystems.

• Demonstrate proficiency in design tools (Figma preferred) and how you've utilized them to create intuitive user interfaces and workflows.

• Showcase experience with design systems, pattern libraries, or component-based design. Process Documentation:

• Evidence of clear documentation throughout the design process, including problem framing, user flows, wireframes, prototypes, and rationale for design decisions.

• Examples of how user research insights were integrated into the design process to inform and iterate on solutions.

• Demonstrate how you've collaborated with product managers and engineers, including handover processes and ongoing communication.

• Showcase how you've managed trade-offs and navigated ambiguous requirements to deliver impactful designs.

📝 Enhancement Note: The portfolio requirement is heavily weighted towards demonstrating measurable outcomes and specific contributions, particularly within an enterprise or publishing platform context. Candidates should prepare case studies that clearly articulate the "before and after" of their design interventions and quantify the impact on key business metrics relevant to partner success and revenue.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Senior Product Designer role in Bengaluru, India, with 6+ years of experience in a tech company like Roku, a competitive salary range would typically fall between ₹18,00,000 to ₹35,00,000 per annum, depending on the candidate's specific experience, skill set, and negotiation.

Benefits:

• Global access to mental health and financial wellness support and resources.

• Comprehensive healthcare coverage (medical, dental, and vision).

• Life, accident, and disability insurance.

• Commuter benefits.

• Retirement options, including 401(k)/pension plans.

• Generous time off policies in accordance with local leave regulations.

• Opportunities for professional development and learning.

Working Hours: Standard full-time, approximately 40 hours per week. The hybrid work model involves working in the office Monday through Thursday, with flexibility for remote work on Fridays, unless specific role requirements necessitate a 5-day office presence.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for Senior Product Designers in Bengaluru, India, considering the company's profile (Roku is a well-established tech company) and the stated experience level. The benefits package is comprehensive, reflecting typical offerings for a global tech firm. The hybrid work policy is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Streaming Media, Consumer Electronics, Software & Services. Roku is a leader in the TV streaming platform market, connecting consumers, content publishers, and advertisers.

Company Size: Roku is a large public company, indicated by its status as a publicly traded entity and its global reach. This suggests a structured environment with established processes but also opportunities for impact within specific teams.

Founded: Roku was founded in 2002, giving it a long history and significant experience in pioneering the streaming industry. This longevity implies stability and a deep understanding of market dynamics.

Team Structure:

• The User Experience (UX) team is comprised of UX Designers, Researchers, and Writers who work collaboratively.

• This role is on the Product Catalog team, which focuses on the growth of Roku's subscription business.

• The UX team works closely with Product and Engineering teams, fostering a cross-functional, agile development environment.

• Reporting structure likely involves a Design Manager or Director, with direct collaboration with Product Managers and Engineering Leads. Methodology:

• Roku emphasizes data-driven decision-making and user-centered design.

• The company values a pragmatic approach to innovation, focusing on execution and delivering value to customers.

• Collaboration and trust are key cultural tenets, with an emphasis on independent thinkers who act boldly and move fast.

• AI and automation are increasingly integrated into workflows, requiring adaptability and a proactive approach to leveraging these tools.

Company Website: https://www.weareroku.com/

📝 Enhancement Note: Roku's culture is characterized by a blend of innovation, pragmatism, and a strong focus on execution. The emphasis on "no one is a bystander" suggests an environment where individuals are expected to contribute actively. The "problem-solvers" mentality and "penchant for action" are critical for success in a fast-paced tech company.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position. It requires significant autonomy, strategic input, and the ability to mentor or guide less experienced designers. The focus on product catalog and subscription growth suggests a strategic impact on a key business area.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Director within the UX team. They will work closely with Product Managers and Engineering leads on the Product Catalog team, acting as a key design authority for this domain.

Operations Impact: The role has a direct impact on Roku's subscription business by designing tools that enable partners to grow their revenue. This translates to a significant contribution to Roku's overall financial performance and market position in the streaming industry. The ability to influence partner success through design is a critical operational impact.

Growth Opportunities:

• Specialization: Deepen expertise in designing for partner ecosystems, subscription models, and B2B SaaS tools within the streaming industry.

• Leadership: Progress into Lead Designer roles, managing design efforts for larger initiatives or mentoring junior designers.

• Cross-functional Mobility: Potentially move into Product Management or broader UX leadership roles within Roku, leveraging deep product and user understanding.

• Skill Development: Continuous learning in areas like AI-assisted design, advanced prototyping, and user research methodologies.

📝 Enhancement Note: This role offers a clear path for growth within a specialized area of product design that directly impacts revenue. The emphasis on enterprise design and partner tools provides a unique skill set that is valuable in the tech industry, offering potential for advancement into leadership or strategic product roles.

🌐 Work Environment

Office Type: Roku operates a hybrid work model, with employees generally working in the office Monday through Thursday. Fridays offer flexibility for remote work. This suggests a collaborative office environment designed for team interaction, with designated spaces for focused work and team meetings.

Office Location(s): Bengaluru, India. This location likely offers a modern office space equipped with the necessary technology and amenities to support collaborative design work.

Workspace Context:

• Collaborative Environment: The office setting on weekdays is designed to foster close collaboration with Product Managers, Engineers, and fellow designers, facilitating brainstorming and real-time feedback.

• Tools & Technology: Access to standard design software (Figma), prototyping tools, and potentially internal tools for collaboration and project management. Employees are encouraged to leverage AI and automation.

• Team Interaction: Opportunities for direct interaction with product teams, engaging in design reviews, and participating in team rituals that build camaraderie and shared understanding.

Work Schedule: The hybrid model provides a structured work week with designated office days for collaboration and focused remote work days for individual tasks and deep work. Standard working hours apply, with flexibility on Fridays.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing in-office collaboration with remote flexibility. This setup is common in tech companies and aims to optimize team synergy while offering employees work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and resume, focusing on alignment with the core requirements (experience, portfolio).

• Portfolio Review & Initial Interview: You will likely present your portfolio to a hiring manager or senior designer. This stage assesses your design process, craft, problem-solving skills, and communication abilities. Be prepared to discuss your specific contributions, design rationale, and measurable outcomes.

• Design Challenge/Exercise: A practical design exercise or case study may be assigned, focusing on a problem relevant to the Product Catalog or partner tools. This tests your ability to apply your skills to a real-world scenario.

• Team Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess your collaboration style, technical understanding, and cultural fit.

• Final Interview: A discussion with senior leadership to evaluate overall fit, strategic thinking, and potential impact.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best showcase your experience with enterprise design, partner platforms, and measurable results. Focus on quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your solutions, and the impact. Use visuals effectively.

• Highlight AI/Automation: If applicable, include examples of how you've used AI or automation to enhance your design process or outcomes.

• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your designs.

• Prepare for Questions: Anticipate questions about your design decisions, trade-offs, collaboration experience, and how you handle ambiguity.

Challenge Preparation:

• Understand the Domain: Research Roku's product catalog, subscription services, and its partner ecosystem.

• Focus on Process: Demonstrate a structured approach to problem-solving, from understanding requirements to ideation, prototyping, and validation.

• Think Scalability & Usability: Consider how your solutions will scale for numerous partners and maintain ease of use.

• Communicate Clearly: Practice articulating your thought process and design rationale concisely and effectively.

📝 Enhancement Note: The interview process is designed to thoroughly evaluate a candidate's design skills, strategic thinking, and collaborative capabilities. A strong portfolio that clearly articulates impact and process, especially in an enterprise context, is paramount. The emphasis on AI usage suggests candidates should be ready to discuss their experience with these tools.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly preferred), Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Jira, Confluence.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and measure design impact.

• Experience with data visualization tools or dashboards for reporting on key metrics. CRM & Automation:

• Understanding of CRM principles and how they relate to partner management.

• Familiarity with workflow automation concepts, especially as they apply to self-service tools and partner operations.

• Experience with integration concepts to understand how different systems connect.

📝 Enhancement Note: Figma is explicitly mentioned as a preferred tool. Proficiency in this and other standard UX/UI design and prototyping software is essential. Experience with analytics tools is beneficial for demonstrating data-informed design.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Roku users, including both consumers and partners.

• Craftsmanship & Attention to Detail: Maintaining a high standard for design quality, usability, and visual polish.

• Innovation & Boldness: Encouraging independent thinking, big ideas, and the courage to act quickly and decisively.

• Collaboration & Trust: Working effectively with others, fostering open communication, and building strong cross-functional relationships.

• Pragmatism & Action: A focus on execution, problem-solving, and delivering tangible value to customers and the business.

• Adaptability & Learning: Embracing change, learning quickly, and adapting to new technologies like AI and evolving market demands.

Collaboration Style:

• Highly collaborative, with significant interaction between design, product management, and engineering.

• Cross-functional teams work together across different time zones, requiring clear communication and asynchronous collaboration skills.

• Emphasis on open feedback, design reviews, and shared ownership of product outcomes.

• A culture that values diverse perspectives and encourages constructive debate to arrive at the best solutions.

📝 Enhancement Note: Roku's culture values individuals who are not only skilled designers but also proactive problem-solvers and effective collaborators. The emphasis on action and pragmatism suggests a team that moves quickly and focuses on tangible results.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for a Complex Ecosystem: Balancing the needs of diverse content partners, internal operations teams, and end-users within the Roku platform.

• Navigating Ambiguity: Working with evolving requirements and business goals in a fast-paced, innovative environment.

• Scaling Impact: Designing solutions that can effectively serve a large and growing number of partners and subscription services.

• Integrating AI: Effectively leveraging AI tools while maintaining design integrity, human judgment, and accountability.

• Cross-Time Zone Collaboration: Ensuring smooth and effective communication and collaboration with teams in different geographical locations.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in B2B/enterprise UX design, subscription models, and partner platform design.

• AI Design Practices: Gain hands-on experience and training in leveraging AI agents and automation for design workflows.

• Industry Exposure: Contribute to a leading streaming platform, gaining insights into the dynamics of the connected TV industry.

• Mentorship: Opportunities to learn from experienced designers, product managers, and engineers within Roku.

• Career Advancement: Potential to move into lead design roles, product management, or other strategic positions within Roku.

📝 Enhancement Note: The challenges are inherent to working in a rapidly evolving tech company on a core business function. The growth opportunities are significant, offering specialization in a high-demand area of UX design and the chance to influence a major player in the streaming market.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you designed a self-service tool for enterprise users or partners. What was the problem, your approach, and the outcome?" (Focus on process, problem framing, and measurable impact.)

• "How do you approach balancing the needs of different stakeholders (e.g., partners, internal teams, end-users) when designing a feature?" (Highlight collaboration and negotiation skills.)

• "Describe a situation where you had to make significant design trade-offs. How did you decide, and how did you communicate your decision?" (Showcase critical thinking and decision-making.)

• "How have you used AI or automation in your design process? What were the benefits and limitations?" (Prepare specific examples of tools and workflows.) Company & Culture Questions:

• "What interests you about Roku and this specific role within the Product Catalog team?" (Research Roku's mission, products, and the importance of subscription growth.)

• "How do you align with Roku's culture of pragmatism, action, and collaboration?" (Connect your past experiences and work style to their values.)

• "How do you ensure a high bar for craft and attention to detail in your work, especially when working remotely or with distributed teams?" (Discuss your quality control processes.) Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of Roku and the role's context. Then, present 2-3 key projects, dedicating 5-7 minutes per project.

• Content per Project:

  • Problem: Clearly define the user/business problem.
  • Your Role: Specify your individual contributions.
  • Process: Detail your research, ideation, wireframing, prototyping, and testing methods.
  • Solution: Showcase the final designs and key features.
  • Impact: Quantify the results (metrics, user feedback, business outcomes).
  • Learnings: Discuss what you learned and what you'd do differently.

• Engagement: Be prepared for in-depth questions about your process, decisions, and rationale. Engage in a dialogue rather than a monologue.

• AI Integration: If you used AI tools, be ready to explain how they helped and what your role was in guiding and validating the output.

📝 Enhancement Note: Candidates should prepare to discuss their experience with enterprise-level design, partner platforms, and quantifiable results. The ability to articulate a structured design process and demonstrate how AI can be leveraged effectively will be key differentiators.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Roku careers portal, ensuring your resume is up-to-date and highlights relevant experience.

• Customize Your Resume: Tailor your resume to emphasize experience in enterprise design, publishing platforms, subscription models, and proficiency with tools like Figma. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your online portfolio is polished, showcases relevant projects with clear case studies, and highlights your specific contributions and measurable outcomes. Include a direct link on your resume and application.

• Research Roku: Familiarize yourself with Roku's products, its position in the streaming market, its partner ecosystem, and its company culture. Understand the strategic importance of the Product Catalog and subscription revenue.

• Practice Interview Responses: Prepare to discuss your design process, problem-solving approach, collaboration experience, and how you leverage AI/automation, using the STAR method for behavioral questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.