Senior Product Designer (Pixella)

📍 Job Overview

Job Title: Senior Product Designer (Pixella)

Company: Universe Group

Location: Ukraine (Remote/Hybrid: Kyiv, Lviv, or Warsaw)

Job Type: Full-Time

Category: Product Design / UI/UX

Date Posted: April 24, 2026

Experience Level: Mid-Senior (2-5 years)

Remote Status: Hybrid (with options for remote work within Ukraine or relocation to Kyiv/Warsaw)

🚀 Role Summary

• Spearhead product design initiatives for an AI-first visual content generation and editing platform, focusing on user activation and retention strategies.

• Drive product growth by translating business objectives and user needs into intuitive and scalable UI/UX solutions.

• Collaborate closely with cross-functional teams, including Product Management, Engineering, and Data Analysis, to iterate on product hypotheses and A/B experiments.

• Contribute to the strategic direction of the product, leveraging data-driven insights and a strong understanding of AI technologies.

• Evolve and scale an existing design system across multiple web products within Universe Group's portfolio.

📝 Enhancement Note: While the primary role is Product Designer, the emphasis on AI, user activation, retention, and data-driven experimentation suggests a strong connection to GTM (Go-To-Market) operations and product-led growth strategies. The candidate will be instrumental in defining the user experience that drives adoption and ongoing engagement, directly impacting key growth metrics.

📈 Primary Responsibilities

• Design end-to-end product solutions, meticulously considering diverse user scenarios with a strategic emphasis on enhancing user activation and long-term retention.

• Actively participate in the product development lifecycle by forming and validating product hypotheses, and collaborating with Product Managers on the design and analysis of A/B experiments to optimize user journeys.

• Develop and maintain scalable, technically sound user interfaces, adhering to and expanding upon the established design system to ensure consistency across the product suite.

• Conduct comprehensive competitive analysis to identify market trends and proactively initiate UX/UI improvements that enhance product competitiveness and user satisfaction.

• Facilitate design grooming sessions and maintain close, collaborative working relationships with the development team to ensure seamless implementation of design specifications.

• Actively contribute to strategic workshops, design discussions, and present design solutions to stakeholders, articulating the rationale and expected impact.

📝 Enhancement Note: The responsibilities highlight a blend of tactical design execution and strategic product thinking. The emphasis on A/B testing and user retention indicates a need for a designer who understands conversion rate optimization (CRO) principles and can translate data into design decisions, aligning with revenue operations goals.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a strong portfolio demonstrating practical application of design principles is paramount.

Experience: Minimum of 2+ years of commercial experience in product design (UI/UX or Product Designer roles).

Required Skills:

• Proven experience in forming and validating product hypotheses, directly influencing product roadmaps.

• Excellent UI design skills with a keen eye for aesthetics, detail, and usability.

• Proficient in Figma, including advanced features such as auto layout, variables, component creation, and managing design systems.

• Strong understanding of visual design principles and a meticulous attention to detail.

• Comprehension of HTML and CSS principles, and an awareness of the technical constraints and possibilities in web development.

• English Proficiency: Upper-Intermediate (B2+) or higher, essential for daily work with AI tools and collaboration within the international team.

• Demonstrated product ownership: Proactive in identifying problems and proposing solutions without explicit task assignment.

• High level of proactivity, eagerness to learn, and drive for professional growth within the product domain.

Preferred Skills:

• Experience working with AI-driven products, particularly in areas like LLM, image generation, or automation tools.

• Familiarity with user research methodologies and the ability to conduct user interviews or usability testing.

• Experience in scaling design systems across multiple products or platforms.

• Understanding of data analysis and ability to interpret user behavior metrics to inform design decisions.

• Prior experience in a fast-paced startup or hyperscale environment.

📝 Enhancement Note: The requirement for "product ownership" and "proactivity" suggests a candidate who can operate with a degree of autonomy, akin to a product manager or growth hacker, focusing on driving tangible business outcomes through design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Study Depth: Present 2-3 comprehensive case studies demonstrating your product design process from problem identification to solution implementation and outcome.

• AI & Growth Focus: Highlight projects where you've influenced user activation, retention, or engagement, ideally within AI-driven products or growth-oriented initiatives.

• Systemic Thinking: Showcase examples of how you've utilized or contributed to a design system, demonstrating scalability and consistency in your work.

• Figma Proficiency: Ensure your portfolio clearly illustrates your mastery of Figma, including complex components, auto layout, and variables, if applicable.

• Quantifiable Results: Whenever possible, include metrics and data that illustrate the impact of your design solutions, such as improvements in conversion rates, user engagement, or task completion times.

Process Documentation:

• Problem Framing: Clearly articulate the user or business problem you addressed, including any research or data that informed your understanding.

• Design Process Visualization: Illustrate your design journey, including wireframing, prototyping, user testing, and iteration.

• Solution Presentation: Present the final design with clear explanations of key features and design decisions, linking them back to the initial problem.

• Outcome Measurement: Detail the results achieved, referencing A/B test outcomes, user feedback, or key performance indicators (KPIs) influenced by your design.

📝 Enhancement Note: Given the "AI-first" nature of the product and the focus on "growth," a strong portfolio will emphasize how the candidate's design thinking has directly contributed to business metrics, user acquisition, and retention. Demonstrating an understanding of growth loops and AI's role in user experience will be crucial.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Senior Product Designer with 2-5 years of experience in hybrid roles in Ukraine/Poland, a competitive salary range would typically fall between $35,000 - $60,000 USD annually, depending on specific experience, portfolio strength, and negotiation.

Benefits:

• Hybrid Work Model: Flexibility to work from offices in Kyiv, Lviv, or Warsaw, or remotely within Ukraine.

• Relocation Package: Comprehensive support for moving to Kyiv or Warsaw, including financial assistance and help with finding accommodation.

• Professional Development: Access to internal training, mentorship from experienced leaders, and opportunities to enhance T-shaped skills (product thinking, analytics).

• Career Advancement: Clear pathways for career growth, with opportunities for promotion to Lead Designer roles and the potential to build and manage one's own team.

• Comprehensive Social Package: Competitive market-rate compensation, 20 days of paid vacation, employment via FOP or Diia.City, paid sick leave, and medical insurance.

• Office Perks: Provided meals (breakfasts, lunches) at Kyiv and Warsaw offices, dedicated workspaces including silent rooms and walking tracks.

• Well-being Program: Support for mental health, including compensation for psychologist sessions, and on-site yoga and meditation classes.

• War Support: Measures to ensure safety and stability during wartime, including necessary resources for uninterrupted work and contributions to Ukraine's recovery initiatives.

Working Hours: Standard 40-hour work week, with flexibility expected given the hybrid nature and focus on results.

📝 Enhancement Note: The benefits package is exceptionally strong, particularly the well-being programs and relocation support. For salary, it's advisable to research current market rates for Senior Product Designers in Kyiv and Warsaw, considering the tech industry's competitiveness. The "Diia.City" mention suggests a legal framework common for tech companies in Ukraine.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI-driven Visual Content Generation & Editing, and broader Tech Business Incubation.

Company Size: Universe Group manages multiple companies and has a significant user base (over 400 million users worldwide), indicating a large-scale operation with a structured yet agile approach.

Founded: The founding date is not specified, but the company has a history of building and scaling multiple successful tech businesses (Guru Apps, FORMA, Wisey).

Team Structure:

• The core product team includes a CEO, Full Stack Developer, PPC Specialist, Growth Product Manager, Product Manager, and Data Analyst.

• The Senior Product Designer will be the first in-house designer, indicating a pivotal role in shaping the design function.

• Mentorship will be available from experienced designers within Universe Group.

Methodology:

• Data-Driven & Result-Oriented: The team emphasizes data analysis and achieving measurable outcomes.

• AI-Centric: The product is built on advanced AI solutions, requiring close collaboration with ML developers.

• Agile & Iterative: The focus on product hypotheses and A/B experiments points to an agile development process.

• Growth Mindset: The company culture fosters rapid growth and continuous learning.

Company Website: https://uni.tech/

📝 Enhancement Note: The culture appears to be ambitious, fast-paced, and highly focused on growth and innovation, particularly leveraging AI. The opportunity to be the first in-house designer is significant, offering a chance to establish design processes and influence product direction from the ground up.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior level position with significant autonomy and responsibility. It’s a key individual contributor role with a clear pathway to leadership.

Reporting Structure: The Senior Product Designer will report to a Product Manager or potentially directly to the CEO (Ruslan), given the early stage of the product and the designer's pivotal role. They will work closely with the Growth Product Manager and the core product team.

Operations Impact: The designer's impact will be direct and measurable, influencing user acquisition, activation, engagement, and retention through intuitive and effective product design. Their work on the design system will ensure scalability and efficiency across multiple products. The focus on AI integration means their designs will shape how users interact with cutting-edge technology.

Growth Opportunities:

• Leadership Track: Potential to grow into a Lead Product Designer role, responsible for managing a team and setting design strategy for the product or even multiple products.

• Skill Specialization: Opportunity to deepen expertise in AI product design, growth-focused UX/UI, and scaling design systems.

• Cross-Functional Expertise: Develop a strong understanding of product management, data analysis, and growth marketing through close collaboration.

• Entrepreneurial Experience: Gain experience in a rapidly scaling tech business, potentially contributing to new business incubation within Universe Group.

📝 Enhancement Note: The "T-shape" development mentioned for designers suggests a focus on broadening skills beyond core design, into areas like product strategy, analytics, and potentially business acumen, which is highly valuable for operations professionals aiming for leadership.

🌐 Work Environment

Office Type: Hybrid model with physical office spaces in Kyiv, Lviv, and Warsaw. The description of the Kyiv office highlights modern amenities conducive to productivity and well-being.

Office Location(s): Kyiv, Ukraine; Lviv, Ukraine; Warsaw, Poland.

Workspace Context:

• Collaborative Spaces: Offices are designed to foster collaboration, with amenities like meeting rooms, common areas, and potentially open-plan workspaces.

• Focus Zones: Dedicated silent rooms and walking tracks are available for focused work and well-being.

• Technology Integration: The environment supports the use of modern design and AI tools, with a strong emphasis on digital collaboration.

• Team Interaction: Opportunities for in-person interaction with the core product team and other Universe Group employees, fostering a sense of community and shared purpose.

Work Schedule: Standard 40-hour work week, but the hybrid and remote options offer flexibility. The emphasis on "result-oriented" suggests that while hours are flexible, delivery and impact are paramount.

📝 Enhancement Note: The hybrid nature and physical office offerings (especially the well-being amenities) suggest a company that values both flexibility and in-person collaboration, aiming to create a productive and supportive environment for its employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core qualifications and experience.

• Hiring Manager/Team Interview: Discussion with CEO Ruslan and potentially other team members (PMs, developers) to assess technical skills, product thinking, and cultural fit. Expect questions around design process, problem-solving, and collaboration.

• Portfolio Deep Dive: Presentation of selected case studies, focusing on your process, decision-making, and the impact of your designs. This is a critical stage for a designer.

• Practical Exercise (Potential): A design challenge or take-home assignment may be given to evaluate practical skills and approach to problem-solving relevant to the product.

• Final Interview: May involve discussion on strategic contributions, growth mindset, and long-term career aspirations within Universe Group.

Portfolio Review Tips:

• Showcase AI & Growth: Prioritize case studies that demonstrate your experience with AI products, user activation, retention strategies, or growth initiatives.

• Detail Your Process: Clearly articulate your design thinking, from problem identification and research to ideation, prototyping, testing, and iteration. Use visuals to guide the viewer through your journey.

• Quantify Impact: Whenever possible, present metrics and data showing the positive outcomes of your designs (e.g., increased conversion rates, improved engagement, reduced churn).

• Highlight Figma Mastery: Ensure your portfolio demonstrates advanced Figma skills, as this is a core requirement.

• Tell a Story: Structure your case studies as narratives, highlighting challenges, your role, solutions, and results.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Universe Group's existing products (Pixella, Guru Apps, FORMA, Wisey) and the AI-first visual content generation niche.

• Focus on User Scenarios: Be prepared to discuss how you would approach designing for specific user goals related to content creation and editing.

• Think Growth & AI: Consider how AI can enhance user experience and how design can drive user acquisition and retention in this context.

• Demonstrate Ownership: If given a challenge, approach it proactively, making assumptions where necessary and clearly stating them, then proposing well-reasoned solutions.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. The review process will heavily scrutinize the depth of thought, problem-solving approach, and demonstrable impact in past projects. Highlighting experience with AI and growth metrics will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool, essential for UI design, prototyping, and managing the design system. Proficiency in auto layout, variables, and components is expected.

• AI Tools: Daily use of AI tools (LLM, image generation, automation) is part of the workflow, implying familiarity with prompt engineering and integrating AI outputs into design.

Analytics & Reporting:

• Data Analysis Tools: While not explicitly named, the presence of a Data Analyst and the emphasis on data-driven decisions suggest the need for designers to be comfortable interpreting data from tools like Google Analytics, Mixpanel, Amplitude, or similar platforms.

• A/B Testing Platforms: Experience with tools for designing and analyzing A/B experiments (e.g., Optimizely, VWO, or in-house solutions) is expected.

CRM & Automation:

• Project Management Tools: Likely used for team collaboration and task tracking (e.g., Jira, Asana, Trello).

• Communication Tools: Slack, Microsoft Teams, or similar for daily team communication.

📝 Enhancement Note: The specific mention of AI tools and Figma underscores their importance. While direct CRM/automation tool usage might be less for a designer, understanding how design integrates with these systems and impacts user journeys within them is beneficial.

👥 Team Culture & Values

Operations Values:

• Product Ownership & Proactivity: Taking initiative, seeing problems, and proposing solutions is highly valued.

• Data-Driven & Result-Oriented: Decisions are backed by data, and the focus is on achieving measurable outcomes.

• Growth Mindset: Continuous learning, development, and ambition for rapid scaling are encouraged.

• AI-Centric Innovation: Embracing and leveraging cutting-edge AI technologies in product development.

• Collaboration: Working effectively across disciplines (product, engineering, data) to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with PMs, developers, and data analysts, participating in strategic discussions and iterative processes.

• Mentorship & Learning: A culture of learning from experienced colleagues and actively seeking to develop T-shaped skills.

• Open Communication: Active participation in design discussions, workshops, and presentations, with an emphasis on constructive feedback.

📝 Enhancement Note: The culture emphasizes autonomy, data, and results within a fast-paced, innovative environment. The "first in-house designer" aspect means the candidate will have a significant influence on shaping the design team's culture as it grows.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Processes: As the first in-house designer, setting up and refining design workflows, standards, and best practices for a rapidly scaling product.

• AI Integration Complexity: Designing intuitive user experiences for AI-powered features that can be complex or novel for users.

• Balancing Scalability and Innovation: Ensuring the design system can support rapid feature development while maintaining user experience quality and visual consistency.

• Cross-functional Alignment: Effectively communicating design rationale and collaborating with a team that may have different priorities or technical backgrounds.

Learning & Development Opportunities:

• Deep Dive into AI Design: Gain specialized experience in designing for AI-driven products, a highly sought-after skill.

• Growth Hacking & CRO: Develop expertise in using design to drive user acquisition, activation, and retention through experimentation.

• Leadership Development: Opportunity to grow into a Lead role, managing a team and shaping design strategy.

• Product Strategy Influence: Direct involvement in strategic planning and business development, offering a broader perspective on product success.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in establishing processes and influencing product direction. The company's commitment to learning and development supports navigating these challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a feature that significantly improved user activation or retention. What was your process, and what were the results?" (Focus on growth metrics and user journey impact).

• "How would you approach designing a new AI-powered feature for visual content editing? What user needs would you prioritize, and how would you ensure its usability?" (Assess AI product thinking and user-centricity).

Company & Culture Questions:

• "What excites you most about Universe Group's mission and the Pixella product?" (Demonstrate research and alignment with company goals).

• "How do you handle constructive criticism on your designs, especially from engineers or product managers?" (Assess collaboration and receptiveness to feedback).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the constraints, the process you followed, the solutions you designed, and the quantifiable results achieved.

• Highlight AI & Growth: Emphasize any projects involving AI, user activation, retention, or conversion rate optimization. Use data visualizations effectively.

• Showcase Figma Skills: Be prepared to walk through complex Figma components, auto layout usage, or design system elements if asked.

• Connect to Universe Group: Frame your experience and skills in the context of Universe Group's goals, particularly its AI-first approach and growth ambitions.

📝 Enhancement Note: Be prepared to discuss not just what you designed, but why and how it impacted business outcomes. The interview will likely focus on your ability to drive growth through design in an AI-centric environment.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 strong case studies that best demonstrate your experience with UI/UX design, AI products, user activation/retention, and Figma proficiency.

• Resume Optimization: Ensure your resume clearly details your 2+ years of commercial product design experience, highlighting achievements related to user engagement, growth metrics, and AI technologies. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your design process, problem-solving approach, and quantifiable results. Prepare to discuss your understanding of AI-driven products and growth strategies.

• Company Research: Thoroughly research Universe Group, its existing products (Pixella, Guru Apps, FORMA, Wisey), and its mission to understand their market position and technological focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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