Senior Product Designer – Membership & Identity

📍 Job Overview

Job Title: Senior Product Designer – Membership & Identity

Company: Expedia Group

Location: Seattle, Washington, United States

Job Type: FULL_TIME

Category: Product Design / User Experience

Date Posted: June 23, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• This Senior Product Designer role focuses on the critical Membership and Identity domains within Expedia Group's expansive travel ecosystem, impacting how millions of users and partners engage with the platform.

• The position requires end-to-end ownership of design for user journeys related to account creation, authentication, profile management, and personalization, ensuring a seamless and trustworthy experience across all Expedia Group brands.

• You will collaborate closely with product managers, engineers, researchers, and fellow designers to translate complex user needs and business objectives into intuitive, high-quality digital experiences.

• This role involves contributing to the overarching design strategy for Membership and Identity, applying systems thinking to ensure coherence and scalability across a multi-brand platform.

📝 Enhancement Note: While the original job description is for a Product Designer, the focus on "Membership & Identity" and the need to design for "user data, preferences, and interactions across Expedia Group’s marketplace" strongly suggests a role with significant implications for data flow, user authentication processes, and potentially the underlying systems that manage user accounts. This often intersects with revenue operations by ensuring a smooth, personalized customer experience that can drive loyalty and repeat business, and with sales operations by providing a unified view of customer interactions. The emphasis on "trusted, scalable, and cohesive experiences" also points to the need for robust, well-defined processes.

📈 Primary Responsibilities

• Lead the design process from concept to execution for a designated Membership and Identity product area, ensuring alignment with customer needs and business goals.

• Develop user flows, wireframes, prototypes, and high-fidelity designs that effectively solve complex problems and meet a high standard of usability and visual craft.

• Partner with cross-functional teams, including product management, engineering, and user research, to define problems, explore solutions, and establish success metrics for design initiatives.

• Apply systems thinking to ensure consistency and scalability of design solutions across multiple Expedia Group brands and platforms.

• Champion accessibility and inclusive design principles to create equitable experiences for a diverse global user base.

• Facilitate design critiques and workshops, providing constructive feedback and informal mentorship to junior designers and peers.

• Explore and integrate AI-driven systems and workflows to enhance user experiences within the Membership and Identity space, leveraging behavioral signals for personalization.

• Design user experiences that foster trust, security, and personalization, enabling users to confidently manage their accounts and preferences.

📝 Enhancement Note: The responsibilities listed are typical for a senior product designer, with a strong emphasis on end-to-end ownership and cross-functional collaboration. For operations professionals, understanding how these design decisions translate into operational processes for data management, customer support, and account security will be crucial. The mention of "AI-driven systems" and "behavioral signals" highlights a need for designers to understand how data analytics and machine learning can inform design, which is a key area for revenue and sales operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Human-Computer Interaction (HCI), User Experience, or a related field, or equivalent practical experience.

Experience: 5–10 years of professional experience in product, UX, or interaction design, with a proven track record of shipping digital products or services at scale.

Required Skills:

• Demonstrated ownership of end-to-end design within a product area.

• Effective collaboration within cross-functional teams (product, engineering, research).

• Ability to translate research and data into user-centered solutions across multiple platforms.

• Proficiency in modern design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision) and established design systems.

• Strong portfolio showcasing a high bar for visual craft and interaction design.

• Experience designing across platforms (web, mobile, etc.).

• Experience working in cross-functional teams.

• Competency across multiple design disciplines (e.g., UX, UI, interaction).

• Ability to frame problems and synthesize insights effectively.

• Experience with user flows, wireframing, and prototyping. Preferred Skills:

• Experience designing complex experiences in large or matrixed organizations, particularly in membership, identity, account systems, or customer lifecycle domains (e.g., onboarding, authentication, profile management, personalization).

• Track record of contributing to and extending design systems.

• Championing accessibility standards and delivering polished interaction design that scales across platforms and brands.

• Skill in facilitating workshops, design sprints, or collaborative working sessions.

• Mentorship or guidance experience for other designers.

• Experience using data (behavioral analytics, experimentation, qualitative insights) to shape design strategy, measure outcomes, and iterate on shipped experiences.

• Familiarity with AI-driven systems, tools, or workflows in the design process.

• Ability to apply AI/ML-enabled approaches to improve product experiences.

📝 Enhancement Note: The qualifications emphasize a blend of core design skills and experience with complex systems, data-informed decision-making, and emerging technologies like AI. For operations professionals, this means understanding how design principles can be applied to improve operational efficiency and customer journey mapping, and how data insights from operations can directly inform design. The "Preferred Qualifications" highlight a need for experience in domains directly relevant to how operations manage customer data and interactions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Design Case Studies: Showcase 2-3 detailed case studies demonstrating ownership of a product area from problem definition through solution delivery and iteration. Highlight your role in framing complex problems, synthesizing insights, and driving measurable outcomes.

• Systems Thinking Examples: Include examples of how you've applied systems thinking to design scalable and coherent experiences, particularly demonstrating an understanding of how individual design elements connect to a larger platform or ecosystem.

• Data-Informed Design: Present instances where you've utilized qualitative and quantitative insights (e.g., user research, A/B testing results, behavioral analytics) to inform design decisions and measure impact.

• Craftsmanship & Usability: Demonstrate a high bar for visual craft, interaction design, and usability across your presented work, showcasing your ability to produce polished and intuitive user interfaces.

• Accessibility & Inclusivity: Include examples that explicitly address accessibility standards and inclusive design principles, showing how you’ve ensured equitable access for diverse users.

Process Documentation:

• Workflow Design: Illustrate your process for mapping out user flows, information architecture, and interaction models, particularly for complex journeys like account creation, login, and profile management.

• Collaboration & Iteration: Document how you've collaborated with product managers, engineers, and researchers, and how feedback loops and iteration cycles were incorporated into the design process.

• Design System Utilization: Provide examples of how you've leveraged or contributed to design systems to ensure consistency, scalability, and efficiency in your design output.

• Outcome Measurement: Show how you've defined and measured the success of your designs, linking them to specific customer and business outcomes.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. Operations professionals can infer that the company values a structured approach to design, akin to process optimization in operations. Demonstrating an understanding of how design impacts key operational metrics like customer acquisition cost (CAC), customer lifetime value (CLV), and user retention will be critical for candidates. The emphasis on "systems thinking" and "design systems" directly relates to the need for standardized, scalable processes within operations.

💵 Compensation & Benefits

Salary Range: $173,000.00 - $277,000.00 annually. The provided range is for Seattle, Washington, with specific placement based on factors including location, budget, and individual qualifications.

Benefits:

• Medical, Dental, and Vision Insurance.

• Generous Paid Time Off (PTO).

• Employee Assistance Program (EAP) for support services.

• Wellness & Travel Reimbursement to encourage employee well-being and passion for travel.

• Travel Discounts and International Airlines Travel Agent (IATAN) membership to facilitate personal travel.

• Parental Leave to support new parents.

• Career Development Resources for continuous learning and professional growth.

Working Hours: Full-time position, likely aligning with standard business hours (approximately 40 hours per week), with flexibility implied by the hybrid work model.

📝 Enhancement Note: The salary range provided is competitive for a Senior Product Designer in a major tech hub like Seattle. For operations professionals, understanding how benefits like travel discounts and wellness reimbursements align with a company's overall employee value proposition is important. The hybrid work model suggests a need for strong self-management and clear communication protocols, which are also key in operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology / E-commerce. Expedia Group operates within the dynamic and competitive global travel industry, leveraging technology to connect travelers with a vast marketplace of services.

Company Size: Large enterprise (Expedia Group is a global company with multiple brands and a significant employee base). This implies a structured environment with established processes, but also opportunities for impact within defined product areas.

Founded: Expedia Group has a long history, with its origins dating back to the late 1990s. This longevity suggests a mature organization with a deep understanding of the travel market and a commitment to innovation.

Team Structure:

• Experience Design (XD) Team: This department integrates Product Design, Content Design, and Research to create human-centered experiences.

• Product Area Focus: The Senior Product Designer will be embedded within a specific product area focused on Membership and Identity, working within a pod or squad structure.

• Cross-functional Collaboration: The role emphasizes close partnership with Product Managers, Engineers, and Researchers, forming a core product team.

Methodology:

• Human-Centered Design: A core philosophy focused on understanding and meeting user needs.

• Data-Driven Decision Making: Utilizing qualitative and quantitative insights to inform design strategy and product development.

• Systems Thinking: Applying a holistic approach to ensure design coherence and scalability across the platform.

• Iterative Development: Continuous improvement through feedback loops, experimentation, and ongoing iteration.

Company Website: https://careers.expediagroup.com/

📝 Enhancement Note: Expedia Group's culture appears to balance innovation with structure, a common trait in large tech companies. For operations professionals, this means understanding how design methodologies translate into operational workflows, how data is used to drive both design and operational improvements, and how cross-functional teams ensure alignment between product development and business objectives. The emphasis on "human-centered design" suggests that operational processes should also prioritize the customer experience.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior Individual Contributor level within the design function, signifying a significant level of expertise and autonomy. In an operations context, this would be analogous to a Senior Operations Analyst or Manager, responsible for driving strategic initiatives within their domain.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Director within the Experience Design (XD) organization, with close collaboration with Product Management leads for their specific product area.

Operations Impact: While this is a design role, its impact on operations is substantial. Well-designed membership and identity experiences directly influence user acquisition, retention, and engagement, which are critical operational metrics. Seamless identity management reduces friction in the customer journey, potentially lowering support costs and increasing conversion rates. Furthermore, understanding user behavior through identity data can inform operational strategies for personalization and targeted outreach.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Principal Designer role, taking on more strategic influence and mentorship responsibilities.

• Specialization: Deepen expertise in complex domains like identity, trust, and personalization, becoming a subject matter expert.

• Cross-Brand Impact: Opportunity to influence design across multiple Expedia Group brands, expanding influence and visibility.

• AI/ML Integration: Develop skills in applying AI/ML to product design, a rapidly growing field with significant operational implications.

• Mentorship: Formally or informally mentor junior designers, contributing to team development.

📝 Enhancement Note: The career path for a Senior Product Designer offers clear opportunities for advancement and specialization. For operations professionals, this role represents a key stakeholder in shaping the customer journey, influencing data collection and utilization, and driving user engagement. Understanding the designer's role in creating scalable, user-friendly systems can help operations teams better align their processes and data management strategies.

🌐 Work Environment

Office Type: Hybrid work model, with a preferred location at the Seattle Campus. This suggests access to modern office facilities designed for collaboration and focused work.

Office Location(s): Seattle, Washington Campus is preferred, but other Expedia Group locations are open for discussion, indicating potential flexibility for candidates in other Expedia Group hubs.

Workspace Context:

• Collaborative Spaces: The hybrid model implies the use of office space for team meetings, workshops, and cross-functional collaboration sessions.

• Technology & Tools: Employees will have access to industry-standard design software, prototyping tools, and likely internal collaboration platforms.

• Team Interaction: Opportunities for in-person and virtual interaction with designers, product managers, engineers, and researchers, fostering a dynamic work environment.

Work Schedule: Full-time, with a hybrid arrangement allowing for a blend of remote and in-office work. This requires strong time management and self-discipline to balance responsibilities and ensure effective collaboration.

📝 Enhancement Note: The hybrid work environment is typical for many tech companies today. For operations teams, this means ensuring clear communication channels and remote-friendly processes are in place to support seamless collaboration between in-office and remote employees, including designers. The emphasis on collaboration suggests that operational workflows should also be designed to facilitate easy teamwork, regardless of location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation: A key stage involving presenting your portfolio to a panel of designers, product managers, and potentially engineers. This is where you'll walk through your case studies, explaining your process, decisions, and impact.

• Design Challenge: A practical exercise, which could be a take-home assignment or an in-person/virtual whiteboard session, to assess your problem-solving skills, design thinking, and ability to articulate your approach.

• Cross-functional Interviews: Discussions with product managers, engineers, and researchers to evaluate collaboration skills, communication, and understanding of technical constraints and business objectives.

• Hiring Manager/Leadership Interview: A final discussion to assess strategic thinking, leadership potential, and overall fit with the team and company culture.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, the process you followed, the solutions you designed, and most importantly, the measurable outcomes or impact achieved (e.g., improved conversion, reduced churn, increased engagement).

• Show Your Process: Don't just show final screens; explain your thinking, research methods, iteration cycles, and how you used data and feedback to arrive at your solutions.

• Tailor to the Role: Highlight projects relevant to membership, identity, personalization, or complex systems. Emphasize your experience with cross-functional collaboration and driving end-to-end design.

• Be Concise and Clear: Present your work in a structured, easy-to-follow manner. Be prepared to answer detailed questions about your design decisions and rationale.

• Demonstrate Systems Thinking: If possible, show how your work fits into a larger system or design language.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with common challenges in membership, identity management, and personalization within e-commerce or travel platforms.

• Practice Problem Framing: Be ready to deconstruct a given problem, identify key user needs and business goals, and define success metrics.

• Articulate Your Approach: Clearly explain your design process, from ideation to prototyping and testing, even if you can't fully execute it within the challenge timeframe.

• Consider AI/ML: If the challenge hints at it, think about how AI or ML could be applied to enhance the user experience or solve the problem.

• Communicate Effectively: Practice explaining your thought process clearly and persuasively to a diverse audience.

📝 Enhancement Note: The interview process for a Senior Product Designer is rigorous, focusing heavily on practical skills, problem-solving abilities, and the ability to demonstrate impact through a portfolio. Operations professionals can draw parallels to how they might prepare for a complex process audit or a data analysis challenge, emphasizing structure, clear articulation of methodology, and quantifiable results. The portfolio review is akin to presenting a completed project or a set of process improvements.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure RP, Principle. Proficiency in at least one primary design tool (likely Figma) and a prototyping tool is expected.

• Collaboration: Slack, Microsoft Teams, Jira, Confluence, Miro, Mural. These tools are essential for day-to-day communication, project management, and collaborative design sessions.

• User Research & Testing: Tools for usability testing, user surveys, and data analysis platforms (e.g., UserTesting.com, SurveyMonkey, Lookback).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics. Understanding how users interact with products is crucial for data-informed design.

• Experimentation Platforms: Optimizely, VWO, or internal A/B testing frameworks. Experience in designing for and analyzing A/B tests is valuable.

• Data Visualization: Tableau, Power BI (though less common for designers, understanding their output is key).

CRM & Automation:

• CRM Systems (Conceptual Understanding): While not directly using them, designers should understand how CRM data (e.g., Salesforce) influences customer profiles and personalization strategies.

• Marketing Automation Tools (Conceptual Understanding): Awareness of how automated communication flows are triggered by user actions or profile data.

• Design Systems: Experience working with or contributing to established design systems is highly valued for ensuring consistency and scalability.

📝 Enhancement Note: This list covers a broad spectrum of tools common in design and product development. For operations professionals, the key takeaway is the emphasis on data, analytics, and systematic approaches. Understanding these tools and their outputs can help operations teams better collaborate with design, ensuring that data gathered through operational processes is effectively used to inform product design and vice-versa. The mention of AI/ML tools in the job description implies future integration with AI platforms for design assistance or user experience enhancement.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of travelers and partners, driving thoughtful and human-centered experiences.

• Collaboration & Inclusivity: Fostering an open environment where diverse perspectives are welcomed, celebrated, and integrated into the design process.

• Data-Driven Innovation: Using insights from data and research to inform strategy, measure impact, and drive continuous improvement.

• Excellence & Craftsmanship: Maintaining a high standard for the quality, usability, and visual appeal of all design outputs.

• Accountability & Ownership: Taking responsibility for end-to-end design processes and delivering measurable outcomes.

Collaboration Style:

• Cross-functional Synergy: Working closely with Product Management, Engineering, and Research to achieve shared goals.

• Open Critiques & Feedback: Engaging in regular design critiques to provide and receive constructive feedback, fostering a culture of continuous learning.

• Shared Ownership: Embracing a team-based approach where success is collective, and contributions are valued across disciplines.

• Knowledge Sharing: Actively participating in sharing best practices, insights, and learnings within the design team and broader organization.

📝 Enhancement Note: The company's values emphasize collaboration, customer focus, and data-driven decision-making, which are highly congruent with the principles of effective revenue and sales operations. Understanding these values can help operations candidates frame their own contributions and emphasize how their work supports these core tenets, particularly in driving customer satisfaction and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale and Complexity: Creating cohesive and intuitive experiences across multiple brands and platforms, each with unique user bases and technical constraints.

• Balancing Trust and Personalization: Navigating the delicate balance between user data privacy/security and delivering highly personalized experiences.

• Integrating AI/ML: Effectively incorporating AI-driven systems and behavioral signals into design without compromising user experience or trust.

• Cross-Functional Alignment: Ensuring consistent design vision and execution across diverse teams with varying priorities.

• Navigating Large Organizations: Understanding and influencing within a large, matrixed corporate structure to drive design initiatives forward.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in complex problem spaces, systems design, and emerging technologies (like AI in design).

• Industry Exposure: Working within the fast-paced travel tech industry, staying abreast of market trends and competitor innovations.

• Mentorship & Leadership: Developing leadership capabilities through mentorship and contributing to design strategy.

• Cross-Disciplinary Learning: Gaining deeper insights into product management, engineering, and research methodologies.

• Formal Training & Conferences: Access to resources for continuous learning, potentially including industry conferences and specialized training programs.

📝 Enhancement Note: The challenges presented are significant and require strategic thinking and adaptability. For operations professionals, these challenges highlight the importance of robust data governance, clear process definitions, and effective communication to support the design team's efforts in creating scalable and trustworthy user experiences. The growth opportunities indicate a commitment to employee development, which is a key factor for long-term career satisfaction in any field, including operations.

💡 Interview Preparation

Strategy Questions:

• Problem Framing: "Describe a complex problem you've tackled in membership or identity design. How did you frame it, what insights did you uncover, and what was your approach to solving it?" (Focus on your structured thinking and user-centricity).

• Systems Thinking: "How have you applied systems thinking to ensure design consistency and scalability across a product or platform? Can you provide an example?" (Highlight your ability to see the bigger picture and connect components).

• Data Utilization: "Tell me about a time you used qualitative or quantitative data to significantly influence a design decision or strategy. What was the outcome?" (Emphasize your analytical skills and data-driven approach).

• AI/ML Integration: "How would you approach designing an AI-powered feature for user onboarding or personalization? What are the key considerations for trust and user experience?" (Show your forward-thinking and understanding of emerging tech).

Company & Culture Questions:

• Expedia Group's Mission: "How does your design philosophy align with Expedia Group's mission to 'power global travel for everyone, everywhere'?" (Connect your work to the broader company purpose).

• Collaboration: "Describe your ideal cross-functional collaboration process. How do you ensure alignment and effective communication with product managers and engineers?" (Showcase your teamwork and communication skills).

• Values Alignment: "Which of Expedia Group's values resonates most with you, and how do you embody it in your work?" (Demonstrate cultural fit).

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the challenge, your role, the journey, the solution, and the impact.

• Visual Clarity: Ensure your slides are clean, professional, and visually appealing, letting your design work speak for itself.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your solutions.

• Explain Your 'Why': Be prepared to articulate the rationale behind every design decision you made.

• Address Constraints: Discuss any technical, business, or user constraints you encountered and how you navigated them.

• Showcase Collaboration: Mention how you worked with other team members and incorporated their feedback.

📝 Enhancement Note: Preparing for this interview involves not only showcasing design prowess but also demonstrating strategic thinking, problem-solving capabilities, and an understanding of business impact. Operations professionals can prepare by focusing on their own process-driven approach, using data to back up their points, and articulating how their work contributes to broader business objectives, mirroring the expectations for this design role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit Your Application: Complete the online application through the provided link, ensuring all sections are filled out accurately.

• Curate Your Portfolio: Select 2-3 of your strongest design case studies that best highlight your experience in end-to-end product design, complex problem-solving, systems thinking, and data-informed decision-making, particularly relevant to membership, identity, or personalization.

• Tailor Your Resume: Update your resume to emphasize achievements and responsibilities that align with the job description, using keywords such as "Product Design," "UX Design," "Systems Thinking," "Cross-functional Collaboration," and "Data-Driven Design." Quantify your accomplishments where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear storytelling, articulating your process, and demonstrating the impact of your work. Be ready to answer detailed questions about your design rationale and collaboration methods.

• Research Expedia Group: Familiarize yourself with Expedia Group's brands, mission, values, and recent initiatives. Understand their approach to customer experience and technology in the travel industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.