Senior Product Designer – Membership & Identity

📍 Job Overview

Job Title: Senior Product Designer – Membership & Identity

Company: Expedia Group

Location: Seattle, Washington, United States (Other Expedia Group locations may be considered)

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: June 23, 2026

Experience Level: 5-10 years of professional experience

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end product design for critical Membership and Identity experiences across Expedia Group brands, focusing on user acquisition, authentication, and profile management.

• Collaborate with product managers, engineers, and researchers to translate complex user needs and business objectives into intuitive, high-quality digital solutions.

• Contribute to the strategic vision for Membership and Identity, ensuring cohesive and scalable user journeys across a diverse marketplace ecosystem.

• Champion accessibility and inclusive design principles to create equitable experiences for a global user base.

• Leverage qualitative and quantitative insights to inform design decisions and iterate on shipped products, with a focus on measurable customer and business outcomes.

📝 Enhancement Note: This role is positioned within the Experience Design (XD) team, underscoring a holistic approach that integrates product design, content design, and research. The focus on "Membership & Identity" signifies a deeply integrated role within core user account management and personalization systems, crucial for customer retention and platform engagement.

📈 Primary Responsibilities

• Own the complete product design lifecycle for specific areas within Membership and Identity, from initial concept and user research through to final execution and post-launch iteration.

• Partner closely with Product Management, Engineering, and Research teams to define problems, explore potential solutions, establish success metrics, and align on project priorities.

• Develop comprehensive design artifacts, including user flows, wireframes, interactive prototypes, and high-fidelity visual designs, that adhere to a high standard of usability and aesthetic craft.

• Apply systems thinking to ensure design solutions are scalable, coherent, and integrated effectively with broader customer journeys, platform capabilities, and existing design systems.

• Design user experiences that effectively balance user trust, data privacy, personalization, and ease of use, particularly concerning account management and preference settings.

• Facilitate design critiques, workshops, and collaborative sessions, articulating design rationale persuasively to diverse stakeholders and providing constructive feedback to team members.

• Advocate for and implement accessibility and inclusive design best practices to ensure equitable experiences for all users, regardless of ability or background.

• Explore and integrate AI-driven systems, tools, and workflows to enhance user experiences, particularly in leveraging identity and behavioral data for adaptive personalization.

📝 Enhancement Note: The emphasis on "balancing trust, personalization, and usability" within the Membership and Identity space is a key indicator of the role's complexity. This requires a nuanced understanding of data privacy regulations, user data management, and the creation of secure yet frictionless user interactions.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), User Experience (UX), or a related field, or equivalent practical experience. Experience:

• 5–10 years of professional experience in product design, UX design, or interaction design, with a proven track record of successfully launching digital products and services at scale.

• Demonstrated experience owning end-to-end design initiatives within a specific product area and collaborating effectively within cross-functional teams (Product, Engineering, Research).

• Proven ability to translate research findings and data insights into user-centered design solutions across various platforms.

• Experience utilizing modern design and prototyping tools, and working with established design systems. Required Skills:

• Product Design: End-to-end ownership of design from discovery to execution.

• UX/Interaction Design: Creating intuitive and engaging user experiences across digital platforms.

• Prototyping & Design Tools: Proficiency in industry-standard tools for design and creating high-fidelity prototypes.

• Systems Thinking: Ability to understand and design for complex, interconnected systems and user journeys.

• Cross-functional Collaboration: Effective partnership with Product Managers, Engineers, and Researchers.

• User-Centered Design: Translating user needs and data into actionable design solutions.

• Visual Craft: Demonstrating a high standard of visual design and attention to detail.

• Communication: Clearly articulating design rationale and collaborating effectively with stakeholders.

Preferred Skills:

• Experience designing complex systems within large, matrixed organizations, particularly in areas like membership, identity management, account systems, or customer lifecycle management (onboarding, authentication, profile management).

• Experience contributing to and extending design systems; championing accessibility standards.

• Skill in facilitating design workshops, design sprints, and collaborative working sessions.

• Experience mentoring or providing guidance to other designers.

• Proven ability to use data (behavioral analytics, experimentation, qualitative insights) to inform design strategy and measure outcomes.

• Familiarity with AI/ML-driven systems, tools, or workflows in the design process.

📝 Enhancement Note: The experience requirement of 5-10 years positions this role as a senior contributor, expected to not only execute but also influence design strategy and mentor junior designers. The preference for experience in membership, identity, or customer lifecycle domains is critical for understanding the nuances of this specific product area.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design projects demonstrating problem framing, user research, ideation, prototyping, and final design execution.

• Highlight projects that illustrate systems thinking and how your designs integrate into broader platforms or ecosystems.

• Include examples of collaboration with cross-functional teams (Product, Engineering, Research) and how you incorporated their feedback.

• Demonstrate experience with modern design tools and design systems, including contributions or extensions to existing systems if applicable.

• Present case studies that clearly articulate the problem, your role, the design process, key decisions, and measurable outcomes or impact. Process Documentation:

• Clearly outline the user research methodologies employed and how insights were synthesized to inform design decisions.

• Document the iterative design process, including user testing, feedback incorporation, and design refinements.

• Illustrate how accessibility and inclusive design principles were integrated into the design process and final deliverables.

• Detail how your designs addressed specific business objectives and customer needs, ideally with quantifiable results.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It should not only display visual polish but also a deep understanding of problem-solving, strategic thinking, and the ability to navigate complex product ecosystems and stakeholder environments. Demonstrating impact through data is a key differentiator.

💵 Compensation & Benefits

Salary Range:

• Seattle, WA: $173,000 - $242,500 USD per year.

• Potential Increase: Employees have the potential to increase their pay up to $277,000 USD based on sustained performance.

• Starting Pay: Will vary based on factors including location, budget, and individual qualifications (knowledge, skills, experience). Pay ranges may be adjusted in the future.

Benefits:

• Medical, Dental, and Vision Insurance.

• Paid Time Off (PTO).

• Employee Assistance Program (EAP).

• Wellness & Travel Reimbursement.

• Travel Discounts.

• International Airlines Travel Agent (IATAN) Membership.

• Parental Leave.

• Career Development Resources. Working Hours:

• Standard full-time hours are assumed to be approximately 40 hours per week, with flexibility implied by the hybrid work model and company culture.

📝 Enhancement Note: The salary range provided is specific to Seattle, WA. For other potential Expedia Group locations, a localized salary research would be necessary, considering cost of living and regional market rates for senior design roles. The inclusion of travel-specific benefits is a significant perk for this industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology & E-commerce. Expedia Group operates a vast global marketplace connecting travelers with a wide range of travel services.

Company Size: Large enterprise (Expedia Group has a significant global employee base, likely tens of thousands). This implies a structured environment with established processes and opportunities for large-scale impact.

Founded: Expedia Group has a long history, with its origins tracing back to 1996. This indicates a mature organization with deep industry expertise and established operational frameworks.

Team Structure:

• The role is within the Experience Design (XD) organization, which comprises Product Design, Content Design, and Research.

• This specific role is within a defined product area focused on Membership and Identity.

• Designers will work within product teams, reporting to a design lead or manager within XD, and collaborating closely with Product Managers and Engineering leads. Methodology:

• Data-Driven Design: Emphasis on using qualitative and quantitative insights, behavioral analytics, and experimentation to inform design strategy and decisions.

• Human-Centered Approach: Focus on understanding customer needs and crafting thoughtful, user-centric experiences.

• Systems Thinking: Designing for interconnectedness across platforms, brands, and customer journeys.

• Agile Development: Collaboration with engineering teams suggests working within agile methodologies for iterative development and delivery.

Company Website: https://www.expediagroup.com/

📝 Enhancement Note: As a large, publicly traded company in the travel sector, Expedia Group likely has a culture that values data-driven decision-making, innovation within established frameworks, and a strong customer focus. The emphasis on "belonging" and "diversity" suggests a commitment to an inclusive workplace.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role. It implies a high level of design expertise, autonomy, and the ability to influence product strategy and design direction. Senior designers are expected to tackle complex problems, mentor junior team members, and contribute to the broader design practice.

Reporting Structure: Typically, a Senior Product Designer reports to a Design Manager or Director within the Experience Design organization. They will also work closely with Product Managers and Engineering leads for specific product initiatives.

Operations Impact: While not a traditional "operations" role, this position has significant impact on the operational efficiency and effectiveness of customer engagement. Well-designed Membership and Identity experiences reduce friction in user acquisition and retention, directly impacting customer lifetime value, platform usage, and partner satisfaction. The role influences how the vast Expedia Group marketplace functions by managing core user interactions.

Growth Opportunities:

• Design Leadership: Progression to Lead Product Designer, Design Manager, or Principal Designer roles, taking on greater strategic responsibility and team leadership.

• Specialization: Deepening expertise in areas like identity management, personalization, AI-driven experiences, or platform design systems.

• Cross-Brand Exposure: Opportunities to work on design challenges across different Expedia Group brands, broadening experience.

• Mentorship & Craft Elevation: Formal and informal opportunities to mentor junior designers, develop new design processes, and contribute to the overall design maturity of the organization.

📝 Enhancement Note: The role's emphasis on "growing your influence," "contributing to design strategy," and "mentoring others" clearly delineates it as a senior-level position with significant growth potential beyond individual contribution.

🌐 Work Environment

Office Type: Expedia Group offers a hybrid work model, with "pretty cool offices" available. This suggests a modern, collaborative workspace designed to support both focused individual work and team interaction.

Office Location(s): Seattle Campus is preferred, but other Expedia Group locations are negotiable. Expedia Group has a global presence with major hubs in various cities.

Workspace Context:

• Collaborative Environment: The hybrid model encourages interaction with colleagues, fostering collaboration through in-person meetings, design critiques, and team events.

• Tools & Technology: Access to industry-standard design and prototyping tools, likely integrated with enterprise-level collaboration software.

• Cross-functional Interaction: Frequent opportunities to engage with Product Managers, Engineers, Researchers, and other designers, promoting a holistic approach to product development.

Work Schedule: Standard full-time hours, with the expectation of flexibility to meet project deadlines and collaborative needs within a hybrid model.

📝 Enhancement Note: The "flexible work model" combined with "cool offices" indicates a company that values work-life balance while also providing stimulating physical spaces for collaboration and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter review of application and resume, potentially followed by a brief phone screen.

• Portfolio Presentation: A key stage where candidates present their work to a panel of designers and potentially product managers. This is where end-to-end design thinking, problem-solving skills, and craft are evaluated.

• Design Challenge/Exercise: Candidates may be given a design problem to solve within a set timeframe, either as a take-home assignment or an in-interview exercise. This assesses their approach to a new problem, their design process, and their ability to articulate solutions.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and Researchers to assess collaboration skills, technical understanding, and ability to work within a multidisciplinary team.

• Final Round: May involve discussions with senior leadership or hiring managers, focusing on strategic thinking, leadership potential, and cultural fit.

Portfolio Review Tips:

• Curate Selectively: Focus on 3-4 strong, relevant projects that showcase your skills and experience in areas like membership, identity, or complex systems.

• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, the design process, key decisions made (and why), and the impact/outcomes achieved. Use data where possible.

• Highlight Systems Thinking: Demonstrate how your work fits into a larger ecosystem and how you considered scalability and consistency.

• Showcase Process: Include wireframes, user flows, research insights, and iteration examples to illustrate your design methodology.

• Prepare for Questions: Be ready to discuss your design choices, trade-offs, and how you handled challenges or disagreements.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge prompt to identify core problems and constraints.

• Define Scope: Clearly articulate your assumptions and the scope of your solution.

• Prioritize: Focus on demonstrating a strong design process and strategic thinking, rather than delivering a fully polished final product in a limited time.

• Communicate Rationale: Be prepared to walk through your process and justify your design decisions.

📝 Enhancement Note: The emphasis on a "high bar for usability and craft" and "systems thinking" means the portfolio review will likely scrutinize not just visual appeal but also the depth of thought behind the design solutions and their integration into a larger product ecosystem.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure, or similar modern design and prototyping tools.

• Collaboration & Communication: Slack, Microsoft Teams, Jira, Confluence.

• Design Systems: Experience working with and contributing to established design systems (e.g., Material Design, custom enterprise systems).

Analytics & Reporting:

• Familiarity with tools like Google Analytics, Adobe Analytics, Tableau, or similar platforms for understanding user behavior and measuring design impact.

• Experience interpreting A/B test results and other experimental data. CRM & Automation:

• While not a direct CRM/automation role, an understanding of how identity and membership data feeds into CRM and marketing automation platforms is beneficial.

• Knowledge of how user data is managed and utilized across customer lifecycle platforms.

📝 Enhancement Note: Proficiency in leading design tools like Figma is almost a given for this role. The mention of "AI-driven systems" suggests that familiarity or a willingness to learn about AI/ML tools and their application in design will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Belonging & Inclusion: Expedia Group emphasizes creating an environment where everyone feels welcome and differences are celebrated.

• Customer Centricity: A core value is powering global travel for everyone, emphasizing the user experience and customer needs.

• Collaboration & Teamwork: The "one of us wins, we all win" mentality highlights a strong emphasis on collective success and mutual support.

• Innovation & Impact: Driving success through cutting-edge technology and groundbreaking solutions.

• Integrity & Trust: Essential for handling user identity and personal data.

Collaboration Style:

• Cross-functional partnership: Designers work closely with Product Managers, Engineers, and Researchers, fostering a collaborative, problem-solving approach.

• Design Critiques: Regular participation in design reviews to share work, provide feedback, and elevate the quality of design across the team.

• Mentorship: Senior designers are expected to guide and support junior team members, fostering a culture of continuous learning and shared growth.

📝 Enhancement Note: The company's stated values around belonging, diversity, and collaboration are likely to be assessed during interviews. Candidates should be prepared to share examples of how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Membership & Identity: Designing for a large, global user base with diverse needs, security requirements, and privacy concerns.

• Balancing Personalization with Privacy: Creating tailored experiences without compromising user trust or data security.

• Scalability Across Brands: Ensuring design consistency and a cohesive experience across multiple Expedia Group brands.

• Integrating AI/ML: Effectively incorporating emerging AI technologies into user experiences while maintaining usability and trust.

• Navigating Large Organizations: Working within a large, matrixed company structure and influencing stakeholders across different departments.

Learning & Development Opportunities:

• Deep Dive into Identity & Membership: Gaining specialized knowledge in a critical domain of user experience.

• Exposure to AI/ML in Design: Understanding and applying AI-driven tools and workflows.

• Design System Advancement: Contributing to and learning from a large-scale, enterprise design system.

• Cross-Brand Design Strategy: Developing a broader understanding of how design functions across a portfolio of diverse brands.

• Leadership & Mentorship: Developing skills in guiding teams and influencing design strategy.

📝 Enhancement Note: The challenges presented are typical for senior roles in large tech companies, requiring strategic thinking, resilience, and a proactive approach to problem-solving. The growth opportunities align with typical senior-level career progression paths.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product design challenge you faced related to user accounts, identity management, or personalization. How did you approach it, what were the key trade-offs, and what was the outcome?" (Focus on problem framing, process, and impact).

• "How do you ensure your designs are inclusive and accessible to a global audience, especially within a system that handles sensitive user data?" (Highlight your approach to inclusive design principles and accessibility standards).

• "Imagine you need to design a new onboarding flow for Expedia Group. What are the key considerations, what data would you look at, and how would you collaborate with Product and Engineering?" (Demonstrate strategic thinking, user empathy, and collaboration skills). Company & Culture Questions:

• "What excites you about Expedia Group's mission and this specific role within Membership & Identity?" (Research Expedia Group's values, recent news, and the importance of identity in the travel sector).

• "How do you contribute to a positive and inclusive team environment?" (Provide examples of your collaboration style and how you foster belonging).

• "How do you use data to inform your design decisions and measure the success of your work?" (Be ready to discuss specific metrics and analytical approaches). Portfolio Presentation Strategy:

• Structure: For each project, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact.

• Visuals: Use high-quality visuals, including user flows, wireframes, prototypes, and final designs. Annotate key decisions and user research insights.

• Storytelling: Present your work as a story, highlighting the challenges and how you overcame them. Be passionate and articulate about your design choices.

• Conciseness: Be mindful of time and focus on the most impactful aspects of your projects.

• Q&A Preparedness: Anticipate questions about your process, trade-offs, and the rationale behind your design decisions.

📝 Enhancement Note: Interviewers will be looking for a candidate who can not only execute high-quality design but also think strategically, collaborate effectively, and demonstrate a deep understanding of user-centered design principles within a complex business context.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Expedia Group careers portal link provided.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating end-to-end design, systems thinking, and experience with complex user flows, ideally related to membership, identity, or customer lifecycle management.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Product Design," "UX Design," "Interaction Design," "Systems Thinking," "Membership," "Identity," "cross-functional collaboration," and your years of experience. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, rationale, and impact for your portfolio projects. Prepare for behavioral questions focused on collaboration, problem-solving, and handling complex design challenges.

• Company Research: Familiarize yourself with Expedia Group's brands, mission, values, and recent initiatives, particularly those related to customer experience and technology innovation. Understand the importance of Membership and Identity in the travel industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions, particularly in how a Product Design role interfaces with business operations and customer lifecycle management. All details should be verified directly with the hiring organization before making application decisions.

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