Senior Product Designer (Marketplace Experience)

📍 Job Overview

Job Title: Senior Product Designer (Marketplace Experience)

Company: hipages Group

Location: Sydney, New South Wales, Australia

Job Type: Full-Time

Category: Product Design / UX Design

Date Posted: 2026-08-11

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end experience design for the Marketplace Experience (MPX) squad, focusing on customer acquisition and engagement surfaces.

• Translate commercial and marketing briefs into intuitive, polished, and brand-aligned user experiences across web and mobile applications.

• Drive discovery and research initiatives, synthesizing insights to inform design decisions and advocate for user needs within a cross-functional team.

• Collaborate closely with Product Managers, Engineers, and Marketing stakeholders to shape product strategy, prioritize initiatives, and ensure successful delivery.

• Leverage AI tools to enhance research, explore concepts, and pressure-test design solutions, embracing modern design workflows.

📝 Enhancement Note: The role emphasizes a "considered, end-to-end way" of working, suggesting a focus on quality and thoughtful design rather than rapid experimentation. The "Marketplace Experience" (MPX) squad's focus on connecting households with home improvement businesses implies a two-sided marketplace dynamic, requiring design solutions that cater to both user groups.

📈 Primary Responsibilities

• Spearhead the user experience (UX) and user interface (UI) design for the MPX squad, encompassing the full design lifecycle from initial concept and research to polished, implementable designs and post-launch iteration.

• Develop and iterate on user flows, wireframes, prototypes, and high-fidelity visual designs for key acquisition and engagement touchpoints, including pricing pages, marketing campaigns, and onboarding journeys.

• Conduct and synthesize user research, including interviews, usability testing, concept testing, and stakeholder workshops, to deeply understand user needs and translate them into actionable design insights.

• Actively participate in the squad's triad (Product Manager, Engineers) to define product strategy, prioritize the roadmap, foster alignment, and ensure shared ownership of delivered work.

• Collaborate with the Marketing department to translate campaign objectives and commercial goals into effective and engaging digital experiences that build customer trust and drive conversion.

• Champion the use of AI tools within the design process for tasks such as generative design exploration, research synthesis, and concept validation, contributing to a culture of innovation.

• Define and track key design metrics in partnership with Product Management and Marketing, utilizing analytics data (e.g., Mixpanel) to measure the impact of design decisions and identify areas for optimization.

• Serve as a primary advocate for the end-users (both households and home improvement businesses), ensuring their needs and pain points are central to prioritization and development discussions.

• Maintain and evolve the hipages design system, ensuring consistency in visual design, interaction patterns, and brand expression across all MPX initiatives, while identifying opportunities for bespoke design solutions.

• Collaborate with designers from other squads to ensure a cohesive and consistent user experience across the entire hipages platform.

• Balance the demands of customer experience, business objectives, and development timelines to deliver high-quality, impactful design solutions.

📝 Enhancement Note: The responsibility to "Balance customer experience and business impact with speed and quality" indicates a need for pragmatic design solutions that are both user-centric and commercially viable within an agile framework. The emphasis on "AI fluency" suggests a forward-thinking approach to design tools and methodologies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience: 4+ years of professional experience in Product Design, UX Design, or a similar role, with a proven track record of designing user-centered experiences for both web and mobile applications.

Required Skills:

• End-to-End Design Ownership: Demonstrated ability to lead design initiatives from discovery through to implementation and refinement, operating autonomously within a squad structure.

• User Research & Synthesis: Proficiency in planning and facilitating various user research methodologies (interviews, usability testing, surveys, contextual inquiries) and synthesizing findings into actionable insights.

• Design Tool Proficiency: Expertise in Figma and other industry-standard prototyping and design tools.

• Cross-functional Collaboration: Proven experience working effectively within cross-functional teams (Product Managers, Engineers) and collaborating with non-product stakeholders like Marketing.

• Interaction & Visual Design: Strong craft in creating simple, elegant, and intuitive interaction designs, with a keen eye for visual design, brand consistency, and attention to detail.

• Problem Solving: Ability to translate complex information and business logic into clear, user-friendly designs.

• Agile Methodologies: Familiarity with agile development processes and working within iterative cycles.

• Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and rationale clearly to diverse audiences.

Preferred Skills:

• Marketplace/SaaS Experience: Prior experience designing for two-sided marketplaces or Software-as-a-Service (SaaS) products.

• Marketing/Acquisition Design: Experience specifically designing marketing, acquisition-focused web experiences, such as pricing pages or landing pages.

• Analytics Tools: Comfort and experience using analytics platforms like Mixpanel to inform design decisions and measure impact.

• Web UI & Mobile Patterns: Solid understanding of common web UI patterns and native iOS/Android design principles, given the platform is built in React Native.

• AI Tool Fluency: A genuine interest and practical experience in utilizing AI tools for design exploration, research, and concept generation.

• Design System Contribution: Experience contributing to or working closely with design systems.

📝 Enhancement Note: The requirement for "4+ years of commercial experience" and being the "go-to designer on a squad" indicates this role is positioned at a solid mid-to-senior level, expecting a high degree of autonomy and ownership. The emphasis on AI tools suggests the company is looking for designers who are adaptable and embrace emerging technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 detailed case studies demonstrating your full design process, from problem definition and user research through to final design solutions and impact measurement.

• Problem Framing: Clearly articulate the problem you were solving, the business objectives, and the user needs identified.

• Design Process Documentation: Illustrate your approach to user research, ideation, wireframing, prototyping, usability testing, and visual design for each case study.

• Visual Design Craft: High-quality mockups and visual assets that highlight your attention to detail, aesthetic sensibility, and brand consistency.

• AI Tool Integration (Optional but Recommended): If applicable, showcase how you've used AI tools to enhance your design process or explore innovative solutions.

• Metrics & Outcomes: Quantify the impact of your designs with specific data points, metrics, or user feedback that demonstrate success (e.g., conversion rate improvements, task completion rates, user satisfaction scores).

Process Documentation:

• Workflow Design & Optimization: Demonstrate examples of how you've mapped out and optimized complex user workflows, particularly in a marketplace or multi-sided platform context.

• System Implementation Standards: Show an understanding of how your designs integrate with existing systems and development constraints, referencing design systems or component libraries.

• Measurement & Performance Analysis: Evidence of how you've instrumented designs for data tracking and used analytics to evaluate performance and inform iterative improvements.

📝 Enhancement Note: Given the role's emphasis on end-to-end ownership and AI tools, a portfolio that clearly demonstrates a structured yet adaptable design process, with a strong focus on measurable outcomes, will be highly valued. The inclusion of how AI was leveraged would be a significant differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product Designer role in Sydney, Australia, with 4+ years of experience, the estimated salary range is AUD $120,000 - $170,000 per annum. This estimate considers the company's ASX-listed status, the tech industry, and the cost of living in Sydney.

Benefits:

• Hybrid Working Model: Flexibility to balance in-office collaboration with remote work.

• In-house Talent Development: Dedicated team focused on prioritizing personal and career growth.

• Competitive Salary & Perks: Attractive remuneration package and additional employee benefits.

• Hands-on Learning & Workshops: Opportunities for continuous upskilling through practical learning and structured workshops.

• Extra Leave: Additional paid leave days for birthdays and volunteering activities.

• Health & Wellness: Access to healthy snacks, continental breakfast, and fresh fruit.

• Professional Development: Tailored growth support, mentorship programs, and opportunities for stretch projects.

• Vibrant Social Scene: Engagement in team-building activities, hackathons, and social events.

• Retirement Savings: Superannuation contributions as per Australian legislative requirements.

Working Hours: Standard full-time working hours are typically 37.5-40 hours per week, with flexibility offered to accommodate the hybrid working model and personal needs, aligning with the company's focus on work-life balance.

📝 Enhancement Note: The salary estimate is based on publicly available data for Senior Product Designer roles in Sydney, Australia, factoring in experience level (4+ years) and industry (Technology/SaaS/Marketplace). Benefits are extracted directly from the job description and tailored for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology - Digital Platform / Home Improvement Services. hipages operates as Australia's leading digital platform connecting households with tradespeople and home improvement businesses. As an ASX-listed tech company, it signifies a mature, growth-oriented, and publicly scrutinized organization.

Company Size: hipages Group is a significant tech company with teams across Australia, New Zealand, the Philippines, and Vietnam, indicating a substantial workforce that supports complex operations and a global outlook.

Founded: Founded in 2004, hipages has a long history in the Australian market, evolving from its origins to become a major player in the digital home improvement sector. This longevity suggests a stable yet innovative company culture.

Team Structure:

• MPX Squad: A cross-functional "triad" comprising a Product Manager, Product Designer (this role), and Engineers, working collaboratively within the Marketplace Experience (MPX) squad.

• Design Community: Part of a larger, inclusive, collaborative, and supportive design team, meeting regularly for design huddles and skill-sharing sessions.

• Cross-Functional Collaboration: Works closely with the Marketing department and collaborates with designers from other squads to ensure platform-wide consistency.

• Reporting: The role reports into the Head of Product Design, providing guidance and support from a senior design leadership perspective.

Methodology:

• End-to-End Design Process: Focus on a considered, thoughtful approach from discovery to refinement, rather than solely rapid experimentation.

• Data-Informed Design: Utilizes analytics tools (e.g., Mixpanel) to measure success, validate hypotheses, and inform design iterations.

• AI-Augmented Design: Encourages and expects the use of AI tools to enhance research, concept exploration, and overall design efficiency.

• Agile Squads: Operates within agile squads, implying iterative development cycles and close collaboration.

Company Website: https://hipagesgroup.com.au/

📝 Enhancement Note: The company's description as "Australia’s #1 digital platform" and its ASX listing highlight its market leadership and established presence. The "Great Place to Work" and "WORK180's #1 Employer for Women" certifications strongly indicate a positive, inclusive, and employee-focused culture, which is crucial for attracting and retaining talent in the competitive tech landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Product Designer, indicating a position requiring significant autonomy, expertise, and the ability to lead design initiatives independently. It's a step beyond a standard Product Designer, suggesting mentorship potential and a deeper strategic contribution to the product and squad.

Reporting Structure: You will report directly to the Head of Product Design, who provides senior leadership and guidance. Within the MPX squad, you will work in a triad with a Product Manager and Engineers, fostering a collaborative and integrated product development environment.

Operations Impact: As a Senior Product Designer on the MPX squad, your work will directly influence how customers (both households and home improvement businesses) discover, understand, and choose hipages. This includes critical touchpoints like pricing pages, marketing campaigns, and acquisition journeys, directly impacting customer acquisition, conversion rates, and overall platform growth. Your designs will shape the initial perception and ongoing engagement with the hipages brand.

Growth Opportunities:

• Skill Specialization: Deepen expertise in marketplace dynamics, acquisition strategies, and AI-driven design within a leading Australian tech platform.

• Leadership Development: Potential to mentor junior designers, lead design critiques, and influence design strategy across squads, paving the way for future Lead Designer or Design Manager roles.

• Career Progression: Opportunities to move into more senior design roles, specialize in specific product areas, or transition into product management or strategy roles, supported by the in-house Talent Development team.

• Cross-functional Exposure: Gain valuable experience collaborating with marketing, engineering, and product leadership, broadening your understanding of the business.

• Continuous Learning: Access to workshops, learning opportunities, and stretch projects designed to foster ongoing professional development and upskilling.

📝 Enhancement Note: The emphasis on "real impact, career growth and a workplace where everyone belongs" and the presence of an "In-house Talent Development team" signal a strong commitment to employee growth. The Senior level implies opportunities to influence process and mentor others.

🌐 Work Environment

Office Type: The role is based in a Sydney CBD office, suggesting a professional, accessible urban workspace. hipages operates a hybrid working model, meaning employees will spend a portion of their week in the office and the remainder working remotely.

Office Location(s): The office is conveniently located in the Sydney CBD, near Town Hall and Gadigal Stations, offering excellent public transport accessibility for employees commuting from various parts of the city and surrounding suburbs.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster collaboration, with spaces for team meetings, design huddles, and cross-functional workshops.

• Modern Tech Stack: Employees will have access to the necessary tools and technology to perform their roles effectively, including high-performance workstations and relevant software.

• Team Interaction: The hybrid model allows for focused individual work remotely, complemented by in-office days dedicated to team building, brainstorming sessions, and direct interaction with colleagues.

• Amenities: The office provides amenities such as healthy snacks, continental breakfast, and fresh fruit, contributing to a positive and well-supported work atmosphere.

Work Schedule: The standard working hours are 37.5-40 hours per week. The hybrid model offers flexibility, allowing individuals to structure their workdays to optimize productivity and work-life balance, while ensuring necessary in-office presence for collaborative activities.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the benefits of in-person collaboration and team cohesion with the flexibility of remote work. The company's focus on being a "Great Place to Work" suggests an environment that prioritizes employee well-being and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess your experience and alignment with the role requirements.

• Hiring Manager/Head of Design Interview: A discussion focused on your background, design philosophy, experience with marketplace/acquisition design, and your approach to user research and problem-solving. Expect questions about your portfolio.

• Design Exercise/Portfolio Presentation: You will likely be asked to present a case study from your portfolio, detailing your process, rationale, and outcomes. Alternatively, a design challenge simulating a real-world problem might be given.

• Squad/Team Interview: An opportunity to meet with your potential Product Manager and Engineers, assessing your collaborative style, communication skills, and how you'd fit within the squad's triad.

• Final Interview: Potentially a discussion with a senior leader to confirm cultural fit and overall suitability.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent your experience in product/UX design, ideally showcasing marketplace, acquisition, or complex user journey design.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), your key contributions, challenges faced, and the measurable impact of your solutions.

• Highlight Process & Rationale: Don't just show final designs; explain why you made certain decisions, referencing user research, data, or design principles.

• Showcase Craft: Ensure your visuals are polished, consistent, and demonstrate a strong understanding of UI design and brand application.

• AI Integration: If you've used AI tools, explain how they assisted your process and what value they added.

• Be Prepared to Discuss: Anticipate questions about your design choices, how you handle feedback, and how you collaborate with non-designers.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the business objectives and user needs presented.

• Emphasize Process: Focus on demonstrating your problem-solving approach, research methods, and iterative design thinking, rather than just delivering a final UI.

• Time Management: Allocate your time effectively across research, ideation, design, and preparation for presentation.

• Articulate Your Strategy: Be ready to explain your design decisions and trade-offs clearly and concisely.

📝 Enhancement Note: The emphasis on a "considered, end-to-end way" and the "Marketplace Experience" suggests that interviewers will be looking for a designer who can think strategically about user journeys and business goals, not just execute visually. A portfolio that demonstrates this holistic approach will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity visual design. Proficiency is a core requirement.

• Prototyping Tools: Experience with Figma's prototyping capabilities or other relevant tools for creating interactive mockups.

• AI Tools: Demonstrated interest and experience using AI tools for research, concept generation, and design exploration (e.g., NotebookLM mentioned).

• Design System: Familiarity with using and contributing to design systems to ensure brand and UI consistency.

Analytics & Reporting:

• Mixpanel: Experience using Mixpanel for product analytics, tracking user behavior, and informing design decisions.

• General Analytics Tools: Comfort with other web and product analytics platforms for understanding user engagement and performance.

CRM & Automation:

• React Native: While not a direct design tool, understanding the implications of designing for a React Native framework is beneficial, as the platform is built using this technology.

• Web UI Patterns: Strong knowledge of established web UI patterns.

• iOS & Android Patterns: Familiarity with native mobile UI patterns for a consistent cross-platform experience.

📝 Enhancement Note: The explicit mention of Figma, Mixpanel, and AI tools indicates the core technology stack for this role. Understanding the context of designing for React Native is also a plus.

👥 Team Culture & Values

Operations Values:

• Innovation & Collaboration: hipages fosters an environment where new ideas are encouraged, and teamwork is paramount. Expect to contribute to a culture of shared problem-solving.

• Inclusivity & Belonging: The company actively promotes diversity and inclusion, aiming for a workplace where everyone feels valued and can be their authentic selves.

• Customer Advocacy: A strong emphasis on understanding and championing the needs of both households and home improvement businesses.

• Data-Driven Decision Making: Decisions are informed by data and performance metrics, encouraging a results-oriented approach.

• Quality & Craftsmanship: A commitment to delivering polished, well-crafted user experiences that align with the hipages brand.

• Continuous Improvement: Encouragement to learn, grow, and experiment, particularly with new technologies like AI.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration across Product, Engineering, and Marketing teams is expected, forming integrated triads and working groups.

• Open Feedback Culture: The design community emphasizes skill-sharing and providing constructive feedback to help each other excel.

• Knowledge Sharing: Regular design huddles and sessions facilitate the exchange of ideas, best practices, and learnings.

• Shared Ownership: The triad model promotes a sense of collective responsibility for product outcomes.

📝 Enhancement Note: The company's stated values of "innovation and collaboration" thriving in "diverse and inclusive teams" are central. The "Great Place to Work" and "WORK180" endorsements further emphasize a supportive and progressive culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Designing for a two-sided marketplace (households and businesses) requires balancing potentially competing needs and user journeys.

• Brand Consistency vs. Campaign Needs: Ensuring new marketing campaigns and acquisition experiences remain consistent with the core hipages brand while also being effective and engaging.

• AI Integration: Effectively integrating AI tools into the design workflow without compromising quality or user experience, and staying abreast of rapid AI advancements.

• Cross-Functional Alignment: Navigating priorities and perspectives from multiple stakeholders (Product, Marketing, Engineering) to achieve consensus and deliver optimal solutions.

• Data Interpretation: Translating analytics data into actionable design insights and ensuring new features are properly instrumented for future analysis.

Learning & Development Opportunities:

• AI Design Exploration: Opportunities to experiment with and become proficient in cutting-edge AI design tools.

• Marketplace Design Specialization: Deepen expertise in the unique challenges and opportunities of designing for two-sided marketplaces.

• Acquisition & Marketing Design: Develop advanced skills in designing for customer acquisition, conversion optimization, and campaign effectiveness.

• Leadership & Mentorship: Potential to mentor junior designers and influence design strategy within the broader design community.

• Industry Exposure: Participation in design huddles, skill-sharing sessions, and potentially industry events to stay current with design trends and best practices.

📝 Enhancement Note: The role presents a unique challenge in balancing the needs of a two-sided marketplace with the specific demands of marketing and acquisition efforts. The company's proactive stance on AI offers a significant growth opportunity for designers keen on adopting new technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end design for a complex feature or product area. What was your process, what challenges did you face, and what was the outcome?" (Focus on your process, research, decision-making, and impact.)

• "How would you approach designing a new pricing page experience for hipages, considering both household and business user needs and potential marketing campaign integration?" (Demonstrate your strategic thinking, user empathy, and ability to balance multiple requirements.)

• "Tell me about your experience using AI tools in your design workflow. Can you provide an example of how AI helped you achieve a better outcome or explore novel solutions?" (Be ready to share specific tools and tangible benefits.)

• "How do you ensure brand consistency across different product surfaces and marketing initiatives, especially when working with multiple stakeholders?" (Highlight your understanding of design systems and brand guidelines.) Company & Culture Questions:

• "Based on your understanding of hipages, what do you see as the biggest design opportunity or challenge for the Marketplace Experience team?" (Show you've researched the company and role.)

• "How do you contribute to a collaborative and inclusive team environment, particularly within a cross-functional 'triad' structure?" (Align your response with the company's stated values.)

• "How do you use data and analytics (like Mixpanel) to inform your design decisions and measure the success of your work?" (Prepare examples of data-driven design.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the users, your process (research, ideation, design, testing), your key contributions, and the measurable results.

• Highlight Your Process: Walk through your steps methodically, explaining the why behind your decisions, referencing user research, data, or constraints.

• Showcase Visual Design Craft: Ensure your mockups are clean, well-presented, and demonstrate attention to detail and brand alignment.

• Quantify Impact: Use data and metrics to demonstrate the success of your designs. If direct metrics are unavailable, use qualitative feedback or task success rates.

• Be Ready for Q&A: Anticipate detailed questions about your design choices, trade-offs, and how you handled challenges.

📝 Enhancement Note: Expect questions that probe your ability to think strategically about user acquisition and marketplace dynamics, as well as your comfort with modern tools like AI and analytics platforms. A strong portfolio that showcases end-to-end ownership and measurable impact will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Greenhouse link.

• Customize Your Resume: Tailor your resume to highlight your 4+ years of experience in product/UX design, specifically mentioning marketplace, acquisition, web/app design, Figma, user research, and any experience with AI tools or analytics platforms like Mixpanel. Use keywords from the job description.

• Prepare Your Portfolio: Select 2-3 of your strongest case studies that demonstrate end-to-end design processes for web and app experiences, ideally related to marketplaces or acquisition. Ensure each case study clearly outlines the problem, your role, process, solutions, and measurable outcomes. Be ready to present one in detail.

• Research hipages Group: Understand their business model, target audience (households and tradespeople), recent news, and company culture. Familiarize yourself with their current product offerings and design language.

• Practice Your Presentation: Rehearse presenting your portfolio case studies, focusing on clear communication, logical flow, and highlighting your strategic thinking and design rationale. Be prepared to discuss your use of AI tools and data analytics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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