Senior Product Designer (Growth & Conversion)

📍 Job Overview

Job Title: Senior Product Designer (Growth & Conversion)

Company: OnHires (Client Company)

Location: Remote (Europe / Ukraine)

Job Type: FULL_TIME

Category: Product Design / UX Design (Growth & Conversion Focus)

Date Posted: 2026-08-11

Experience Level: Mid-Senior (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive product growth and conversion through data-informed UX/UI design for B2C digital products.

• Optimize key user journeys, including onboarding, subscription funnels, and retention mechanics.

• Translate user research, product analytics, and A/B testing results into actionable design improvements.

• Collaborate closely with product managers, engineers, and other stakeholders to deliver impactful design solutions.

• Develop and maintain scalable design systems to ensure consistency and efficiency across multiple products.

📝 Enhancement Note: While this role is for a Product Designer, its strong emphasis on growth, conversion, A/B testing, and data-driven decision-making positions it within the broader GTM (Go-To-Market) operations umbrella. Candidates should highlight their experience in influencing business metrics through design.

📈 Primary Responsibilities

• Design and iterate on user experiences for B2C digital products, with a primary focus on improving conversion rates, user activation, and customer retention.

• Develop comprehensive design solutions for critical user flows such as onboarding sequences, trial-to-paid subscription conversion, paywall optimization, and engagement mechanics.

• Leverage user research findings, product analytics data (e.g., user behavior, funnel analysis), and A/B testing outcomes to inform and validate design hypotheses.

• Create compelling and user-centric designs that directly contribute to enhancing key product metrics like conversion rates, customer lifetime value (LTV), and overall user engagement.

• Partner effectively with Product Managers to define product strategy, Engineers to ensure feasibility and efficient implementation, and UX Researchers to gather critical user insights.

• Build, maintain, and evolve robust design systems, ensuring adherence to visual guidelines and component reusability across a portfolio of digital products.

• Champion a data-driven design culture, actively proposing, designing, and analyzing A/B experiments to validate design improvements and drive measurable business outcomes.

• Contribute design expertise across multiple compact products within the company's portfolio, demonstrating adaptability and a broad understanding of different user needs and product goals.

📝 Enhancement Note: The responsibilities highlight a strategic, metrics-driven approach to design, common in growth-focused operations roles. Emphasize experience in directly influencing revenue and user acquisition/retention through design interventions.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience in product design.

Experience: 3–5+ years of progressive experience in Product Design and UX Design, with a significant portion dedicated to B2C digital products.

Required Skills:

• Proven track record in designing and optimizing performance-driven user flows, specifically focusing on onboarding, subscription funnels, paywalls, Conversion Rate Optimization (CRO) strategies, trial-to-paid conversion, and retention journeys.

• Hands-on experience with designing for and analyzing results from A/B testing and product experimentation platforms.

• Strong data-driven mindset with the ability to effectively interpret and utilize user behavior data, product analytics, and key performance metrics (KPIs) to guide design decisions.

• Advanced proficiency in Figma, including mastery of Auto Layout, Components, Variants, Variables, and the creation and management of scalable design systems.

• Experience in building and maintaining robust, scalable design systems that ensure consistency and efficiency across multiple products.

• Excellent communication and collaboration skills, with the ability to articulate and defend design decisions clearly to cross-functional teams, including product management, engineering, and leadership.

• Fluent in English, both written and spoken. Preferred Skills:

• Prior experience with B2C subscription-based products, understanding recurring revenue models and customer lifecycle management.

• Experience in companies with a strong growth-hacking or performance-driven product development culture.

• Familiarity with the nuances of designing for the US market, including cultural considerations and user expectations.

• Exposure to or interest in AI-assisted design tools and workflows to enhance productivity and innovation.

• Demonstrated experience working effectively within remote, asynchronous, and cross-functional teams.

📝 Enhancement Note: The experience requirements clearly lean towards a "Growth Designer" or "Conversion Rate Optimization (CRO) Designer" profile. Candidates should prepare to showcase specific examples of how their design work directly impacted key business metrics like conversion rates, LTV, and retention percentages.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating your impact on growth and conversion metrics for B2C products.

• Each case study must clearly articulate the problem statement, your design process, the specific user flows you optimized (e.g., onboarding, subscription), and the data/hypotheses used.

• Quantify your impact with specific metrics (e.g., X% increase in conversion, Y% reduction in churn, Z% improvement in activation rate) and explain the methodology used to measure success.

• Include examples of A/B tests you designed, including hypothesis, design variations, and outcome analysis.

• Demonstrate advanced Figma skills, showcasing your ability to create and utilize components, variants, auto layout, and contribute to or manage design systems. Process Documentation:

• Evidence of developing and iterating on user onboarding flows, subscription sign-up/renewal processes, or paywall strategies.

• Examples of how you have translated user research, analytics data, or A/B test results into actionable design improvements.

• Documentation of your approach to building or contributing to a scalable design system, including component libraries and style guides.

• Case studies that highlight your ability to collaborate effectively with product managers and engineers on iterative design improvements.

📝 Enhancement Note: For this role, the portfolio is paramount. It's not just about showcasing aesthetics but demonstrating a quantifiable impact on business objectives. Candidates should be prepared to walk through their portfolio, explaining the strategic thinking behind each design decision and the resulting performance improvements.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with a specialization in Growth & Conversion in the European market, and considering the remote nature of the role, an estimated annual salary range would be €60,000 - €90,000. This range is an estimate and can vary based on specific experience, location within Europe, and negotiation.

Benefits:

• 22 paid vacation days per year.

• Paid public holidays.

• A remote-first international working environment, fostering flexibility and global collaboration.

• Opportunity to work on high-impact, global B2C digital products with substantial user bases.

• Direct influence on key product metrics and tangible contributions to business outcomes.

• Self-reporting for project cost allocation, indicating a trust-based work culture. Working Hours:

• Full-time position (approximately 40 hours per week).

• Flexible schedule with a requirement for collaboration within European / Eastern European working hours (typically between 7:00–18:00 CET/EET). This allows for overlap with core team members while maintaining personal flexibility.

📝 Enhancement Note: The salary range is estimated based on typical Senior Product Designer compensation in Europe for remote roles, with a premium for specialized growth and conversion skills. The absence of a time tracker points to a results-oriented culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within the B2C digital product space, developing subscription-based SaaS products, web and mobile applications, and AI-powered solutions for global markets. This suggests an environment focused on user acquisition, retention, and recurring revenue models.

Company Size: While not explicitly stated, the need to scale and hire multiple Product Designers implies a growing, mid-sized to large organization actively investing in its product capabilities.

Founded: The company is an "international product company" actively scaling. This indicates a relatively mature stage of growth, likely past the startup phase but still in a dynamic expansion period.

Team Structure:

• The Product Design team is being strengthened, suggesting an existing but growing function. Designers will likely be embedded within specific product teams or work across a few related products.

• Designers will collaborate closely with Product Managers, Engineers, QA testers, and UX Researchers, indicating a cross-functional, agile development environment.

• The reporting structure is not detailed but typically for a Senior Designer, they might report to a Head of Product Design, Lead Designer, or a Product Manager. Methodology:

• Data-informed design is central, with a strong emphasis on user behavior data, product analytics, and A/B testing to drive design decisions.

• Agile methodologies are likely employed, involving iterative design, testing, and development cycles.

• Design systems are a key component, ensuring scalability, consistency, and efficient collaboration between design and development teams.

Company Website: [Company URL]

📝 Enhancement Note: The company's focus on B2C digital products, SaaS, and AI suggests a tech-forward environment that values data, user experience, and continuous improvement. The "scaling" nature implies opportunities for impact and potential for process refinement.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of autonomy, expertise, and the ability to mentor junior team members. The focus on "Growth & Conversion" signifies a specialized track within product design, directly contributing to business objectives and revenue generation.

Reporting Structure: The designer will likely report to a Lead Product Designer, Head of Design, or a Product Manager overseeing specific product lines. Collaboration will be a key aspect, working closely with engineering and product management teams.

Operations Impact: The role has a direct and measurable impact on critical business operations, specifically revenue generation and user growth. By optimizing conversion funnels, subscription flows, and retention mechanics, this designer will directly influence the company's financial performance and market position.

Growth Opportunities:

• Skill Advancement: Deepen expertise in growth design, conversion rate optimization, A/B testing methodologies, and advanced data analysis for design. Potential to become a subject matter expert in user acquisition and retention strategies.

• Leadership Potential: Opportunities to mentor junior designers, lead design initiatives for specific growth projects, and contribute to the evolution of the company's design system and processes.

• Career Progression: Potential to move into Lead Product Designer roles, Head of Design positions, or specialize further in Growth Product Management or UX Strategy within a data-intensive environment.

📝 Enhancement Note: This role is an excellent pathway for designers who want to align their creative skills with measurable business outcomes, bridging the gap between design and GTM strategy.

🌐 Work Environment

Office Type: Fully remote. This role is designed for individuals who thrive in an independent, self-managed work environment.

Office Location(s): Preferred location is within Europe or Ukraine. This is likely to facilitate smoother collaboration within European time zones and potentially for legal/contractual reasons.

Workspace Context:

• Collaborative Environment: Despite being remote, there's a strong emphasis on collaboration with Product Managers, Engineers, and UX Researchers, facilitated through digital tools.

• Tools & Technology: Access to and proficiency with advanced design tools like Figma, and likely collaboration platforms such as Slack, Jira, and project management software.

• Team Interaction: Regular communication and collaboration are expected within flexible working hours, focusing on project goals and shared objectives rather than constant physical presence.

Work Schedule: Flexible schedule is offered, with the expectation of collaborating within European and Eastern European working hours (approx. 7:00–18:00 CET/EET). This allows for asynchronous work while ensuring sufficient overlap for real-time discussions and meetings.

📝 Enhancement Note: The remote-first nature, combined with flexible hours and a focus on European time zones, indicates a company that values work-life balance and embraces modern distributed work practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on your experience in growth, conversion, and B2C products.

• Technical Interview/Portfolio Review: A deep dive into your portfolio, where you'll present 1-2 case studies. Be prepared to discuss your design process, the problem you solved, your specific contributions, the data that informed your decisions, and the measurable impact of your work. Expect questions about A/B testing strategies and design system usage.

• Cross-functional Interview: An interview with a Product Manager and/or Engineer to assess your collaboration skills, communication style, and ability to work within an agile, cross-functional team.

• Hiring Manager/Team Lead Interview: A discussion about your career aspirations, cultural fit, and how you approach challenges in a senior role.

Portfolio Review Tips:

• Quantify Everything: Ensure your case studies clearly demonstrate the business impact of your designs with hard numbers (e.g., conversion rate increases, LTV improvements, churn reduction).

• Showcase Process: Detail your step-by-step design process, from problem identification and research to ideation, prototyping, testing, and iteration. Highlight how you used data and user feedback.

• Focus on Growth: Prioritize case studies that directly address growth, conversion, onboarding, or retention challenges.

• Figma Proficiency: Be ready to demonstrate advanced Figma skills, particularly around design systems, auto layout, and component creation.

• Storytelling: Frame your projects as compelling stories that highlight your problem-solving abilities and strategic thinking.

Challenge Preparation:

• Growth Challenge: Be prepared for a hypothetical design challenge focused on improving a specific growth metric (e.g., increasing trial sign-ups, improving feature adoption).

• Data Interpretation: Practice explaining how you would use provided data (e.g., analytics dashboards, user feedback summaries) to identify design opportunities.

• A/B Test Design: You might be asked to propose A/B test ideas for a given user flow or feature.

📝 Enhancement Note: The emphasis on a portfolio review with quantitative results and a focus on growth metrics suggests the company is highly results-oriented. Prepare to speak the language of business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and design system management. Advanced skills in Auto Layout, Components, Variants, and Variables are required.

• Design System Tools: Experience with building, maintaining, or contributing to scalable design systems.

• Prototyping Tools: Figma's prototyping capabilities, or potentially others like InVision.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Amplitude, Mixpanel, Google Analytics, or similar platforms to analyze user behavior, track funnels, and measure KPIs.

• A/B Testing Platforms: Hands-on experience with tools like Optimizely, VWO, Google Optimize, or in-house experimentation frameworks.

• Data Visualization Tools: Familiarity with tools that help present data insights (e.g., Tableau, Looker, or built-in reporting dashboards).

CRM & Automation:

• While not a direct requirement for the designer, understanding how design impacts CRM and marketing automation workflows (e.g., lead generation, nurturing sequences) could be beneficial. Familiarity with how user data flows through these systems is a plus. Collaboration & Project Management:

• Communication: Slack, Microsoft Teams.

• Project Management: Jira, Asana, Trello, or similar tools used for tracking tasks and project progress.

• User Research Tools: Tools for surveys, user interviews, and usability testing (e.g., UserTesting.com, Hotjar, SurveyMonkey).

📝 Enhancement Note: Proficiency in Figma and a strong understanding of how to leverage product analytics and A/B testing tools are critical. The designer must be comfortable translating data into actionable design strategies.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, emphasizing the use of metrics, analytics, and experimentation to guide all design and product decisions.

• User-Centricity with a Growth Mindset: Balancing the creation of intuitive, user-friendly experiences with a relentless focus on improving business metrics like conversion, retention, and LTV.

• Collaboration & Transparency: Working effectively in cross-functional teams, sharing insights, and communicating decisions openly.

• Continuous Improvement & Iteration: A culture that embraces experimentation, learning from failures, and constantly seeking ways to optimize products and processes.

• Ownership & Accountability: Taking responsibility for design outcomes and their impact on business performance.

Collaboration Style:

• Cross-functional Integration: Designers are integral members of product teams, working hand-in-hand with PMs and Engineers from ideation through launch and iteration.

• Data-Informed Debates: Design decisions are supported by data and user insights, fostering constructive discussions and collaborative problem-solving.

• Agile & Iterative: Embraces a flexible approach to design, adapting to new information and iterating quickly based on feedback and performance data.

• Knowledge Sharing: Encourages sharing of best practices, design patterns, and learnings from experiments across the team and wider organization.

📝 Enhancement Note: The culture likely rewards individuals who are not only creative designers but also strategic thinkers who can connect design work directly to business growth and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing for both user satisfaction and aggressive growth/conversion targets can be challenging.

• Data Overload & Interpretation: Navigating and extracting actionable insights from large volumes of user data and A/B test results requires strong analytical skills.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote, distributed environment.

• Working Across Multiple Products: Adapting design approaches and systems to fit the unique needs of different B2C products within the company's portfolio.

Learning & Development Opportunities:

• Deep Specialization: Becoming a recognized expert in growth design, CRO, and user lifecycle optimization within the B2C SaaS space.

• Advanced Analytics & Experimentation: Gaining hands-on experience with sophisticated A/B testing frameworks and deeper dives into product analytics.

• Design System Leadership: Opportunities to take a lead role in evolving and scaling the company's design system.

• Cross-functional Exposure: Developing a strong understanding of product management, engineering constraints, and business strategy through close collaboration.

📝 Enhancement Note: This role offers a unique opportunity to hone skills in a highly impactful area of product development, where design directly fuels business growth and operational success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a user flow that significantly improved conversion rates. What was your process, what data did you use, and what were the results?" (Focus on quantifiable outcomes and your strategic thinking.)

• "How do you approach designing for A/B testing? Walk me through an experiment you designed, from hypothesis to analysis." (Demonstrate understanding of experimentation methodology.)

• "How would you use product analytics and user behavior data to identify opportunities for optimizing our onboarding experience?" (Showcase your data-driven approach and problem-solving skills.) Company & Culture Questions:

• "What interests you about working for a B2C product company focused on growth and conversion?" (Connect your passion to the company's mission.)

• "How do you ensure collaboration and alignment with product managers and engineers in a remote setting?" (Highlight your communication and teamwork strategies.)

• "How do you measure the success of your design work beyond qualitative feedback?" (Emphasize your focus on metrics and business impact.) Portfolio Presentation Strategy:

• Start with Impact: Begin each case study presentation with the key business problem and the quantifiable results you achieved.

• Detail Your Role: Clearly articulate your specific contributions, especially if working in a team.

• Explain the 'Why': Justify your design decisions by referencing user research, data analysis, or A/B test hypotheses.

• Showcase Process: Walk through your design process visually, using wireframes, mockups, and prototypes.

• Discuss Trade-offs: Be prepared to discuss any design challenges or trade-offs you had to make.

• Figma Demo: If asked, be ready to briefly demonstrate your Figma skills, highlighting advanced features.

📝 Enhancement Note: Prepare to speak the language of growth metrics and data. Your portfolio should be a testament to your ability to drive measurable business outcomes through design.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 case studies that directly showcase your experience in growth, conversion, B2C product design, and A/B testing. Quantify your impact with clear metrics.

• Resume Optimization: Tailor your resume to highlight keywords such as "Growth Design," "Conversion Rate Optimization," "B2C," "A/B Testing," "Figma," "Design Systems," and "Data-Driven Design." Emphasize achievements and quantifiable results.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your process, strategic thinking, and measurable impact. Prepare answers for common growth design and A/B testing questions.

• Company Research: Familiarize yourself with OnHires' client's business model (B2C digital products, SaaS, subscription) and their focus on growth and conversion. Understand their market and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.