Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Stream

Location: New York, New York, United States

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: September 11, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute distinctive visual branding for Stream's US market presence, focusing on social media, website content, and marketing collateral.

• Craft compelling creative assets for direct-to-worker campaigns and enterprise HR/benefits leaders, catering to diverse audience needs.

• Collaborate with a global creative team, leveraging mentorship from senior designers while contributing to a fast-paced startup environment.

• Integrate AI-assisted design workflows to optimize production timelines and enhance creative output without compromising quality.

• Manage multiple design projects independently, ensuring timely delivery and clear communication of priorities and potential conflicts.

📝 Enhancement Note: The role is classified under Marketing/Creative Operations due to its focus on supporting marketing initiatives through design, managing creative workflows, and ensuring brand consistency across various channels, which are core to operational efficiency in a marketing context. The emphasis on AI-assisted design and templating also points to operational efficiency goals.

📈 Primary Responsibilities

• Design and produce visually engaging creative assets for Stream's US social media channels to establish a distinctive brand voice and capture audience attention.

• Develop and execute creative concepts for direct-to-worker campaigns across digital, print, and in-app platforms, ensuring resonance with frontline employees.

• Create impactful design assets for thought leadership content, including reports, guides, webinars, and landing pages, supporting Stream's market positioning.

• Build and maintain sales and partner enablement materials, ensuring clarity, professionalism, and brand adherence for commercial teams.

• Contribute to and manage template libraries, enabling self-service for the commercial team and ensuring consistent brand application across routine marketing needs.

• Design creative collateral for events, including tradeshows, field events, and proprietary conferences, to enhance brand visibility and engagement.

• Implement and experiment with AI-assisted design tools and workflows to streamline production processes and improve overall creative efficiency.

• Independently manage project timelines, prioritize tasks effectively, and communicate proactively regarding project status and potential challenges.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution, common in mid-level design roles within growing companies. The emphasis on template libraries and AI-assisted workflows points to a need for operational efficiency and scalability in creative production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual arts, or a related field is implied through the required skills and portfolio expectations.

Experience: Minimum of 3 years of experience in a marketing-led design role, with a preference for B2B SaaS or agency experience supporting B2B clients.

Required Skills:

• Proven ability to develop a distinctive visual voice for brand campaigns, especially across social media platforms.

• Expertise in designing for diverse audiences, including frontline workers and enterprise decision-makers.

• Proficiency in creating content assets for thought leadership, reports, and digital campaigns.

• Skill in developing sales and partner enablement materials that align with brand guidelines.

• Experience in building and maintaining template libraries for self-service use by commercial teams.

• Competency in designing event collateral for various professional gatherings.

• Demonstrated ability to manage multiple design projects concurrently, adhering to deadlines.

• Strong understanding of typography, layout, and color theory fundamentals.

• Fluency in design software, specifically Figma and Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Comfort and aptitude in experimenting with and implementing AI-assisted design tools and workflows.

• Excellent organizational skills and the capacity to work independently with minimal supervision.

• Adaptability and comfort working within a dynamic, growing team with evolving priorities and ambiguity. Preferred Skills:

• Experience with motion graphics or lightweight video production using tools like After Effects, Runway, or CapCut.

• Additional creative skills in copywriting, illustration, or photography.

📝 Enhancement Note: The "Must-haves" are directly extracted from the job description. The "Preferred Skills" are derived from the "Strong pluses" section. The experience level is inferred from the "3+ years" requirement and the career progression outlined in the "What success looks like" section, suggesting a mid-level role with growth potential.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of marketing-led design work, including social media campaigns, digital assets, and B2B collateral.

• Demonstrable experience with Figma and Adobe Creative Suite, with examples of projects executed using these tools.

• Evidence of strong foundational design principles, including typography, layout, and color application across various media.

• Examples of creative problem-solving and the ability to adapt design to different audience needs (e.g., frontline workers vs. enterprise buyers).

• Projects that highlight an understanding of brand consistency and the ability to develop a distinct visual voice. Process Documentation:

• Case studies or project examples that illustrate the candidate's process for developing AI-assisted design workflows and their impact on production timelines and quality.

• Examples of how the candidate has contributed to or managed template libraries to facilitate self-service for sales or marketing teams.

• Documentation or visual representation of how brand guidelines are applied and maintained across different marketing materials and channels.

📝 Enhancement Note: Portfolio requirements are synthesized from the "What we are looking for" section, emphasizing the need for practical demonstration of skills and process. The inclusion of AI-assisted workflows and template library management indicates a focus on process efficiency and operational aspects of design.

💵 Compensation & Benefits

Salary Range: $100,000 - $110,000 base salary per year.

Bonus: Eligible for a bonus as part of the overall compensation package.

Equity: Stock options or other equity grants are included.

Benefits:

• Time Off: 15 days of vacation annually, in addition to federal holidays, and flexible time off allowances for childcare, family, or caring needs.

• Leave Policies: 12 weeks of paid Maternity Leave and 2 weeks of paid Paternity Leave for employees with over 12 months of service.

• Health & Wellness: Comprehensive health, dental, and vision benefits, with a significant portion of premiums paid by the employer for employees.

• Retirement Savings: 401K program to support long-term financial planning.

• Product Access: Access to the Stream platform as a benefit.

Working Hours: Approximately 40 hours per week, typical for a full-time role, with a hybrid work policy.

📝 Enhancement Note: The salary range, bonus, equity, and specific benefits are directly extracted from the job description. The working hours are inferred as standard for a full-time role. The salary estimate is based on the explicit figures provided, and regional adjustments for New York City are implicitly considered as the role is based there.

🎯 Team & Company Context

🏢 Company Culture

Industry: Workplace Finance / FinTech, with a strong social impact mission.

Company Size: The job description implies a growing company with established partnerships (Dollar General, Albertsons, etc.) and a global creative team, suggesting it's beyond the early startup phase but still agile. The "small, fast-moving team" and "room to expand" indicate a dynamic environment.

Founded: Stream's founding is not explicitly stated, but its mission is driven by financial charities and impact funds, suggesting a socially conscious origin.

Team Structure:

• The role reports to the VP of Marketing, US, and collaborates closely with a Senior Brand Designer.

• There's an expectation of working with a larger global creative team based in the UK.

• Collaboration with commercial teams (sales and partners) is a key aspect.

• The US function is described as growing, implying potential for team expansion and evolving structures. Methodology:

• Data-Driven Design: The company's mission and product focus on financial wellbeing suggest a data-informed approach to product development and marketing.

• User-Centricity: Partnering with charities and focusing on worker financial wellbeing indicates a strong user-centric philosophy, which should extend to design.

• Agile Development: The "small, fast-moving team" and "daily creative mentorship" suggest agile methodologies are likely employed in design and marketing efforts.

• AI Integration: Explicit mention of building AI-assisted design workflows highlights a forward-thinking approach to leveraging technology for efficiency.

Company Website: https://www.mystream.com/

📝 Enhancement Note: Company context is derived from the provided description, focusing on aspects relevant to a designer's role and the operational environment. The emphasis on social impact and financial wellbeing provides insight into the company's core values and mission.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer, offering significant hands-on experience and creative ownership. It provides a pathway for growth from executing tasks to taking lead on significant creative surfaces and contributing strategically.

Reporting Structure: The Brand Designer reports to the VP of Marketing, US, and works closely with a Senior Brand Designer. This structure offers both direct mentorship and exposure to senior leadership. Collaboration with the global UK brand team adds an international dimension.

Operations Impact: The Brand Designer's work directly influences how Stream is perceived by two critical audiences: enterprise HR and benefits leaders (buyers) and frontline workers (users). High-quality, consistent, and compelling design is crucial for driving adoption, trust, and ultimately, business growth. The role's output shapes brand perception, supports sales enablement, and directly engages millions of workers.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in B2B SaaS marketing design, direct-to-worker campaign design, and potentially motion graphics or video production.

• AI Design Mastery: Become proficient in leveraging AI tools for design, becoming a leader in efficient creative workflows.

• Creative Ownership: Progress from supporting existing campaigns to taking end-to-end creative ownership of significant brand elements like the social presence or D2C campaign systems.

• Leadership Potential: With proven success and contributions, there's a clear path toward senior design roles and potentially leading design initiatives as the US function grows.

• Cross-Functional Influence: Develop strong collaborative relationships with marketing, sales, and product teams, influencing brand strategy.

📝 Enhancement Note: This analysis synthesizes information about the role's scope, reporting lines, and future trajectory as outlined in the "What success looks like" section, framing it within operations and career development terms.

🌐 Work Environment

Office Type: The company operates a hybrid working policy, requiring 3 days per week in their New York office. This suggests a physical workspace designed for collaboration, with facilities supporting in-person teamwork.

Office Location(s): The office is located at 134 Spring St suite 602, New York, NY 10012. This is a central Manhattan location, likely in a vibrant commercial district, offering accessibility for employees.

Workspace Context:

• Collaborative Environment: The hybrid model and co-location with a Senior Brand Designer and VP of Marketing indicate a collaborative workspace where in-person interaction is valued for brainstorming, feedback, and team cohesion.

• Tools & Technology: Expect access to standard design software (Figma, Adobe CC) and potentially emerging AI design tools, reflecting a commitment to modern creative technologies.

• Team Interaction: Opportunities to engage directly with marketing leadership, senior designers, and potentially cross-functional teams, fostering a dynamic and communicative work atmosphere.

Work Schedule: The role is full-time, with an approximate 40-hour work week. The hybrid policy allows for flexibility in structuring the work week, balancing in-office collaboration with remote flexibility.

📝 Enhancement Note: Details about the office environment are inferred from the hybrid work policy and location information, focusing on aspects relevant to a designer's day-to-day experience and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative fit.

• Portfolio Presentation & Skills Assessment: A session where you present your portfolio, discuss your design process, and demonstrate proficiency in Figma and Adobe CC. This may include a creative challenge or case study discussion.

• Team & Leadership Interviews: Meetings with the VP of Marketing and potentially other team members to assess cultural fit, collaboration style, and strategic thinking. Discussions may focus on your approach to AI-assisted design and brand development.

• Final Round: Potentially a final interview with senior leadership to confirm alignment with company vision and long-term growth potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate the required skills (social, campaign, B2B, AI-assisted workflows).

• Showcase Process: For each project, clearly articulate the problem, your role, your design process, the tools used (especially Figma, Adobe CC, AI tools), and the outcome/impact. Use visual aids to walk through your thought process.

• Highlight Impact: Quantify results where possible (e.g., increased engagement, improved conversion rates, efficiency gains from AI). If quantitative data isn't available, articulate the qualitative impact and strategic thinking.

• Tailor to Stream: Emphasize projects that align with Stream's mission, target audiences (frontline workers, HR/benefits leaders), and B2B SaaS context. Showcase your ability to develop a distinctive visual voice.

• Demonstrate AI Proficiency: Include at least one project where you utilized AI tools in your workflow and explain the benefits and outcomes.

Challenge Preparation:

• AI Workflow Design: Be prepared to discuss how you would approach building AI-assisted design workflows for specific tasks (e.g., generating social media variations, creating presentation templates).

• Brand Voice Development: Practice articulating how you would develop and maintain a consistent and compelling brand voice for Stream across different channels.

• Cross-Audience Design: Prepare examples of how you've designed for multiple, distinct audiences within a single brand or campaign.

• Template Library Strategy: Think about the principles of creating effective, scalable template libraries for commercial teams.

📝 Enhancement Note: This section is built by inferring a typical interview process for a design role at a growing tech company, with a strong emphasis on portfolio presentation and AI integration, as highlighted in the job description.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and asset creation. Proficiency expected for UI/UX and general design work.

• Adobe Creative Suite: Including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for reports, collateral).

• AI-Assisted Design Tools: Candidates are expected to be curious and comfortable experimenting with emerging AI tools (e.g., Midjourney, DALL-E, Adobe Firefly) for ideation, content generation, and workflow optimization.

Analytics & Reporting:

• While not explicitly listed as a designer's direct tool, understanding how design impacts metrics tracked via web analytics (e.g., Google Analytics) and campaign performance dashboards is beneficial for demonstrating impact. Familiarity with reporting tools used by marketing teams would be advantageous. CRM & Automation:

• Designers may interact with CRM systems (e.g., Salesforce, HubSpot) for asset management or campaign tracking, though direct CRM administration is unlikely. Understanding how marketing automation platforms (e.g., Marketo, Pardot) use creative assets is a plus.

📝 Enhancement Note: The tools listed are directly mentioned or strongly implied by the job requirements (Figma, Adobe CC, AI tools). Other categories are included to provide a comprehensive view of a typical marketing technology stack that a designer might interface with.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A strong emphasis on experimenting with AI-assisted design workflows and new creative approaches.

• Efficiency & Scalability: Commitment to building template libraries and optimizing production timelines to support a growing business.

• Collaboration & Mentorship: A culture that values close collaboration within a small team and provides mentorship from senior designers and leadership.

• Impact-Driven: Focus on creating work that has a tangible effect on worker financial wellbeing and business growth.

• Agility & Adaptability: Comfort working in a fast-paced environment with evolving priorities and ambiguity.

Collaboration Style:

• Cross-Functional Integration: Close partnership with the VP of Marketing, Senior Brand Designer, and commercial (sales/partners) teams to ensure design supports business objectives.

• Global Alignment: Working with the UK brand team to maintain global brand consistency while adapting for the US market.

• Feedback Loops: An environment that likely encourages constructive feedback to improve creative output and processes.

• Knowledge Sharing: Implicit in the mentorship structure and the "small, fast-moving team" dynamic, where sharing best practices and learnings is crucial.

📝 Enhancement Note: Values and collaboration style are inferred from the company's mission, the team structure, and the emphasis on AI, mentorship, and efficiency in the job description.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: Maintaining high design quality while working within tight production timelines in a fast-paced environment.

• Dual Audience Design: Effectively creating distinct yet cohesive visual strategies for both enterprise buyers and frontline workers.

• Navigating Ambiguity: Adapting to evolving priorities and potential lack of established processes in a growing team.

• AI Integration Mastery: Staying current with and effectively integrating rapidly evolving AI design tools into established workflows.

Learning & Development Opportunities:

• Advanced Design Techniques: Deepening expertise in B2B SaaS marketing, direct-to-worker campaigns, and potentially motion graphics.

• AI Design Leadership: Becoming a go-to expert for leveraging AI in creative production within the company.

• Strategic Brand Contribution: Moving from execution to contributing to broader brand strategy and creative direction.

• Mentorship & Career Progression: Receiving guidance from senior designers and VPs, with a clear path toward greater scope and responsibility.

📝 Enhancement Note: Challenges and growth opportunities are identified by analyzing the demands of the role, the company context, and the stated success metrics, framing them as areas for development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• Brand Vision: "How would you approach developing a distinctive visual voice for Stream's US social media presence, and what initial steps would you take?" (Focus on research, audience analysis, mood boards, and initial concept development.)

• Audience Adaptation: "Describe a time you had to design for two very different audiences within the same brand. How did you ensure consistency while tailoring the message?" (Prepare a case study highlighting your strategy for B2B vs. B2C or enterprise vs. end-user design.)

• AI Workflow Optimization: "Imagine we need to generate 50 variations of a social media ad. How would you leverage AI tools to achieve this efficiently while maintaining brand integrity?" (Discuss your process, tools, and how you'd manage quality control.)

Company & Culture Questions:

• Mission Alignment: "What aspects of Stream's mission to improve financial wellbeing resonate most with you, and how do you see design contributing to that mission?" (Research Stream's social charter and product.)

• Team Collaboration: "This role involves working with a Senior Brand Designer and a global team. How do you approach collaboration and feedback in a hybrid environment?" (Highlight your experience with remote collaboration tools and constructive feedback.)

• Growth Mindset: "The job description mentions a desire to be mentored and to grow your craft. What are you hoping to learn in this role, and how do you see yourself contributing to the team's growth?" (Connect your learning goals with the opportunities mentioned.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story that includes the challenge, your process, your specific contributions (especially with Figma, Adobe CC, and AI), and the impactful results.

• Visual Clarity: Use clear, high-quality visuals and minimal text on your slides. Let your design work speak for itself, supported by your narration.

• Process Emphasis: Clearly articulate your design thinking, problem-solving approach, and how you navigated constraints or challenges.

• Quantify Impact: Where possible, include metrics or qualitative outcomes that demonstrate the effectiveness of your design solutions.

• AI Integration Showcase: If you have projects using AI, dedicate time to explaining your workflow and the benefits realized.

📝 Enhancement Note: Interview questions and preparation strategies are tailored to the specific requirements of the Brand Designer role at Stream, emphasizing B2B SaaS, direct-to-worker campaigns, AI integration, and portfolio presentation skills.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Stream's careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects that best showcase your experience with B2B SaaS marketing, social media campaigns, and direct-to-worker creative. Ensure it prominently features your proficiency in Figma, Adobe CC, and any AI-assisted design workflows.

• Resume Optimization: Update your resume to emphasize your 3+ years of relevant design experience, using keywords from the job description such as "Brand Design," "Figma," "Adobe CC," "social media design," "campaign design," and "AI-assisted design." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, process, and impact. Be ready to discuss your approach to brand voice, audience adaptation, and AI integration. Prepare thoughtful questions for the interviewers.

• Company Research: Thoroughly research Stream, its mission, its product, and its target audiences. Understand their current brand presence and identify areas where your design skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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