Senior Product Designer, Franchise

📍 Job Overview

Job Title: Senior Product Designer, Franchise

Company: Jobber

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Product Design / UX

Date Posted: 2026-06-26

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end product design for Jobber Central, focusing on complex workflows for franchise and multi-unit service businesses.

• Collaborate closely with Product Management and Engineering in a decentralized triad to shape product strategy and direction.

• Leverage qualitative and quantitative data, alongside AI tools, to inform design decisions and accelerate iteration cycles.

• Champion user needs and business outcomes, ensuring the delivery of intuitive, high-quality, and AI-enhanced user experiences.

• Contribute to a product vision that empowers franchisors to optimize their networks and franchisees to deliver exceptional service.

📝 Enhancement Note: While the role is titled "Senior Product Designer," the responsibilities and experience level (5-10 years) suggest a significant level of autonomy and strategic involvement, aligning with a lead design capacity within the Franchise product area. The emphasis on AI integration and shaping product direction points towards a role that requires not just execution but also strategic foresight and innovation.

📈 Primary Responsibilities

• Lead the design process for Jobber Central, encompassing problem framing, user research, ideation, prototyping, and final delivery of user experiences.

• Define and design scalable, intuitive workflows for franchise-specific functionalities such as centralized billing, brand-level reporting, and multi-location management.

• Employ a mix of qualitative user feedback, quantitative data analytics, and rapid experimentation to validate design concepts and iterate on solutions.

• Integrate AI tools and capabilities into the design process and the final product to enhance user experience, personalization, and efficiency for small business owners.

• Act as the primary design authority for the Franchise product area, ensuring consistency and impact across all user touchpoints.

• Collaborate with cross-functional teams, including Product Managers, Engineers, and other stakeholders, to align on product vision and roadmap.

• Measure the impact of design initiatives through key performance indicators (KPIs) and user feedback, using insights to inform future design iterations.

• Stay abreast of emerging trends in product design, particularly at the intersection of AI, human-centered design, and SaaS platforms.

📝 Enhancement Note: The description emphasizes a "move fluidly between problem framing, exploration, and delivery rather than following a fixed process," indicating a need for a designer who can adapt to evolving project needs and embrace ambiguity, a common trait in fast-paced SaaS environments. The explicit mention of "design with and for AI" suggests a proactive approach to incorporating generative AI and machine learning into the product's core functionality and user interactions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction (HCI), or a related field is implicitly expected given the role's nature.

Experience: 5-10 years of professional experience in Product Design, with a significant focus on web and/or mobile SaaS products.

Required Skills:

• Demonstrated expertise in designing for web and mobile SaaS applications, with a strong portfolio showcasing end-to-end design projects.

• Proficiency in navigating ambiguity and driving clarity in product development, comfortable working without a rigidly defined process.

• Proven ability to collaborate effectively with Product Managers and Engineers at both individual contributor and leadership levels.

• Rigorous user research skills, including qualitative and quantitative methods, applied across all stages of the design lifecycle.

• Strong storytelling and communication abilities to articulate design decisions, connect them to product vision, and demonstrate business impact.

• Fluency in modern design tools such as Figma, FigJam, and AI-assisted design tools like Claude and Cursor.

• Hands-on experience applying AI within a design process or in shipped products, understanding its potential to enhance user experiences.

• Deep understanding of user-centered design principles and a genuine passion for empowering small businesses. Preferred Skills:

• Experience designing for franchise or multi-unit business models, understanding their unique operational complexities.

• Familiarity with AI-driven product features and design patterns.

• Experience in industries related to home services or B2B software solutions.

• Knowledge of data analysis and A/B testing methodologies to inform design optimization.

📝 Enhancement Note: The requirement for "hands-on experience applying AI—whether in your design process or in the products you've shipped" is a critical differentiator. This suggests that candidates should be prepared to discuss specific examples of how they've integrated AI, not just conceptually, but practically, into their design work or the products they've delivered. This also implies a need for understanding AI's capabilities and limitations from a user experience perspective.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end design ownership for at least 2-3 complex SaaS product features or platforms, showcasing problem identification, user research insights, design exploration, and final execution.

• Showcase projects that highlight your ability to design for scalability and complex business logic, particularly those involving multi-stakeholder or multi-unit scenarios.

• Include examples of how you've leveraged data (qualitative and quantitative) and user feedback to drive design decisions and measure impact.

• Present case studies that clearly articulate the problem statement, your design process, the rationale behind key decisions, and the measurable outcomes or impact achieved.

• Highlight any experience with AI integration in design or product development, detailing the specific AI tools or methodologies used and their impact on the user experience. Process Documentation:

• Be prepared to discuss your flexible approach to design processes, emphasizing how you adapt methodologies based on project needs, team dynamics, and the stage of product development (discovery vs. delivery).

• Articulate how you integrate user research and validation throughout the design lifecycle, from initial problem framing to post-launch iteration.

• Detail your collaboration process with Product Managers and Engineers, including how you facilitate design reviews, gather feedback, and ensure alignment on technical feasibility and user experience goals.

• Explain your methods for translating complex business requirements into intuitive and user-friendly interfaces, with a focus on efficiency and scalability.

📝 Enhancement Note: Given the emphasis on AI and rapid iteration, a portfolio that includes examples of rapid prototyping, A/B testing of design variations, or case studies demonstrating quick pivots based on new data will be highly valued. The "Functional Whiteboard Exercise" further suggests a need to showcase problem-solving in real-time, so portfolio projects should be structured to allow for clear articulation of thought processes.

💵 Compensation & Benefits

Salary Range:

• Canada: $125,800 CAD (minimum) - $170,100 CAD (maximum) per year.

• Midpoint: $147,900 CAD per year.

This range is designed to accommodate varying levels of experience and demonstrated expertise. New hires are typically expected to start around the midpoint, with offers reflecting strong potential and room for development. The higher end is reserved for candidates with deep expertise and a history of significant contributions.

Benefits:

• Equity rewards and stock options, offering participation in the company's growth.

• Annual stipends for health and wellness, supporting overall well-being.

• Retirement savings matching (RRSP, TFSA, FHSA), aiding long-term financial planning.

• Comprehensive extended health benefits package with fully paid premiums for both physical and mental health.

• Dedicated Talent Development team providing access to career coaching, learning opportunities, and leadership programs.

Working Hours: 40 hours per week (standard full-time). The role is described as Hybrid, suggesting a flexible arrangement that may involve a mix of in-office and remote work, allowing for a balance between focused work and in-person collaboration.

📝 Enhancement Note: The salary range provided is specific and detailed, reflecting a thoughtful compensation strategy. The explanation for placement within the range (midpoint for strong potential, higher for deep expertise) is valuable for candidates. The benefits package is robust, with a particular emphasis on professional development and well-being, which are key attractors for senior talent. The inclusion of RRSP, TFSA, and FHSA matching highlights a commitment to diverse financial planning needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), specifically serving the home service and small business sector. Jobber operates in a large, underserved market (estimated $400 billion industry) with the goal of becoming the dominant player.

Company Size: Jobber has grown significantly, evidenced by its inclusion on "Canada's Top Growing Companies" and Deloitte's Technology Fast lists. While not explicitly stated, the scale of operations suggests a mid-to-large sized tech company, likely with 200-500+ employees.

Founded: 2011. Jobber has a decade-plus history, indicating stability and a proven business model, while still operating with the agility and growth mindset of a scaling tech company.

Team Structure:

• This role is part of the Jobber Franchise product team, which focuses on building "Jobber Central" and creating tailored solutions for franchise and multi-unit businesses.

• The Product Development organization is structured with decentralized triads, meaning Product Designers work closely with Product Managers and Engineers in a focused, agile unit.

• The designer will be the sole designer for the Franchise product area, implying a high degree of autonomy and ownership.

• The designer reports to a Design Manager who provides mentorship and supports career development. Methodology:

• User-Centricity: A strong emphasis on understanding user needs and business outcomes, with a commitment to designing solutions that help small businesses succeed.

• Data-Informed Design: Decisions are grounded in a mix of qualitative signals (user feedback) and quantitative data.

• Agile & Iterative: The team operates with a flexible approach, moving fluidly between problem framing, exploration, and delivery, with an emphasis on fast experimentation and iteration.

• AI Integration: A forward-thinking approach to incorporating AI into both the design process and the product itself, aiming for dynamic, personalized, and useful experiences.

Company Website: https://www.getjobber.com/

📝 Enhancement Note: The company culture is highlighted as transparent, inclusive, collaborative, and innovative, with recognition from "Great Place to Work" and "Canada's Most Admired Corporate Cultures." This suggests a supportive environment where designers can thrive and have a significant impact. The focus on a specific product team (Franchise) and the sole designer role indicates an opportunity for deep specialization and leadership within that domain.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a high degree of autonomy, strategic input, and the ability to lead design initiatives. The role is expected to drive product direction, mentor others implicitly through example, and contribute significantly to the product vision.

Reporting Structure: The Senior Product Designer reports directly to a Design Manager. This provides a clear line of mentorship and support, while the role's autonomy on the Franchise team allows for significant independence in day-to-day work.

Operations Impact: The designer's work will directly impact hundreds of thousands of home service professionals worldwide by streamlining operations for franchise and multi-unit businesses. This involves creating scalable solutions that enable franchisors to optimize their networks and franchisees to enhance their service delivery, directly contributing to revenue growth and operational efficiency for Jobber's clients.

Growth Opportunities:

• Skill Specialization: Deepen expertise in designing for franchise/multi-unit businesses and integrating AI into SaaS products.

• Leadership Development: Opportunity to act as the lead designer for a critical product area, influencing product strategy and potentially mentoring junior designers in the future.

• Career Progression: Potential to advance to Lead Product Designer, Design Manager, or other senior roles within Jobber's growing product organization.

• Industry Impact: Contribute to transforming a large, traditional industry through innovative technology solutions.

• Learning & Development: Access to a dedicated talent development program, career coaching, and learning opportunities to foster continuous growth.

📝 Enhancement Note: The "Senior" title, combined with being the sole designer for a specific product area, suggests that this role offers substantial growth potential. The company's emphasis on talent development and career coaching further reinforces this, positioning the role as a significant step in a product design career, particularly for those interested in B2B SaaS and AI-driven product innovation.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE" with a primary location in Toronto, Ontario, Canada. However, the description also states "Hybrid," suggesting that while remote work is an option, there may be an expectation for occasional in-office presence in Toronto for collaboration or team events. This indicates a flexible work environment.

Office Location(s): Toronto, Ontario, Canada. This is the primary hub for the company and likely where any in-office collaboration would occur.

Workspace Context:

• Collaborative Environment: The role emphasizes working closely with Product Managers and Engineers in a decentralized triad, fostering a highly collaborative and integrated team dynamic.

• Tools & Technology: Access to modern design tools (Figma, FigJam, Cursor) and AI tools (Claude) is expected, indicating a tech-forward workspace that supports efficient and innovative design practices.

• Team Interaction: While hybrid, opportunities for interaction with the design team, product team, and engineering counterparts will be crucial for aligning on strategy and executing projects.

Work Schedule: The standard working hours are 40 hours per week. The hybrid nature suggests flexibility in structuring the workday, balancing focused individual work with collaborative sessions, which is beneficial for design tasks requiring deep concentration and team alignment.

📝 Enhancement Note: The "TELECOMMUTE" and "Hybrid" designations require clarification. It's important for candidates to understand the expected frequency of in-office visits to Toronto if any, and how the hybrid model is practically implemented by the team. This detail is crucial for candidates prioritizing remote flexibility versus in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Talent Team Interview (30 min): An introductory call to discuss your background, career aspirations, and alignment with Jobber's mission and culture. Be prepared to articulate your interest in the Franchise team and the role.

• Portfolio Review (60 min): A deep dive into selected projects. Focus on 2-3 impactful case studies that showcase your end-to-end design process, problem-solving skills, decision-making rationale, and measurable outcomes. Be ready to discuss how you used data, user research, and potentially AI in these projects.

• Functional Whiteboard Exercise (75 min): A collaborative session designed to assess your approach to ambiguity, complex problem-solving, and UX challenges in real-time. Practice thinking aloud, sketching potential solutions, and iterating based on feedback. Focus on demonstrating your strategic thinking and process.

• Leadership Interview (30 min): A conversation focused on cultural fit, leadership maturity, your approach to cross-functional collaboration, and your vision for design's role in business success. Align your responses with Jobber's values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your senior-level capabilities, particularly those involving complex SaaS products, AI integration, or multi-unit business challenges.

• Tell a Story: Structure each case study with a clear narrative: problem, your role, process, challenges, solutions, and impact (quantified where possible). Emphasize your thought process and decision-making.

• Showcase AI Experience: If applicable, dedicate a portion of a case study or a separate section to how you've used AI tools or designed AI-powered features. Detail the specific benefits realized.

• Highlight Collaboration: Be ready to discuss how you work with PMs and Engineers, providing examples of successful cross-functional partnerships.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, your approach to ambiguity, and your experience with AI in design.

Challenge Preparation:

• Practice Whiteboarding: Work through common UX challenge scenarios (e.g., designing a new feature, improving an existing one, solving a user flow problem) and practice articulating your thoughts clearly and concisely while sketching.

• Focus on Process: During the whiteboard exercise, the interviewers will be looking at how you approach a problem, not just the final solution. Demonstrate your structured thinking, ability to ask clarifying questions, and iterative refinement.

• Consider AI: Think about how AI might augment or inform the solution you're designing during the exercise, even if it's not the primary focus.

📝 Enhancement Note: The interview process is quite structured, with specific time allocations for each stage. Candidates should prepare thoroughly for each step, especially the portfolio review and whiteboard exercise, as these are critical for assessing design skills and problem-solving abilities. The emphasis on AI integration suggests that interviewers will probe deeply into this area.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The industry-standard for UI/UX design, prototyping, and collaboration. Proficiency is essential for creating high-fidelity designs and interactive prototypes.

• FigJam: A collaborative whiteboard tool that complements Figma, likely used for brainstorming, ideation, user journey mapping, and early-stage concept exploration.

• Cursor: An AI-first code editor, which suggests that the design and engineering teams may be closely aligned and potentially using AI tools for development. For a designer, understanding how engineers work with AI tools could be beneficial for collaboration.

• Claude (or similar AI tools): Explicitly mentioned as a tool for accelerating exploration and prototyping. This indicates an expectation for designers to actively use AI for generating ideas, creating variations, or enhancing design workflows.

Analytics & Reporting: While not explicitly listed, a Senior Product Designer is expected to utilize product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to gather quantitative data on user behavior and feature adoption. Proficiency in interpreting dashboards and reports to inform design decisions is crucial.

CRM & Automation: Not directly relevant to the designer's core tools, but understanding how the product integrates with CRM systems or automation workflows might be beneficial for context, especially when designing for business users.

📝 Enhancement Note: The explicit mention of "Cursor" as an AI-first code editor is noteworthy. It suggests a deeply integrated approach between design and engineering, potentially involving AI-assisted development workflows. Designers familiar with or interested in this intersection of AI in coding and design will find this environment particularly engaging. The inclusion of Claude points to a direct application of generative AI in the design workflow.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A core value is helping small businesses succeed. This translates to designing solutions that are practical, efficient, and genuinely beneficial for users.

• Transparency & Inclusivity: Jobber fosters an open environment where diverse perspectives are valued, encouraging honest communication and collaboration.

• Collaboration: The "decentralized triad" model emphasizes close partnership between Design, Product, and Engineering, promoting a shared sense of ownership and collective problem-solving.

• Innovation: A culture that encourages embracing new technologies (like AI) and finding creative solutions to complex problems.

• Impact-Driven: Focus on measurable outcomes and making a tangible difference in the lives of small business owners.

Collaboration Style:

• Integrated Teams: Designers work tightly integrated with Product Managers and Engineers, moving beyond traditional siloed handoffs.

• Data-Driven Discussions: Design decisions are supported by user research and data, leading to more objective and productive discussions.

• Open Feedback: The culture encourages giving and receiving feedback constructively, essential for iterative design and continuous improvement.

• Agile & Adaptable: The team embraces flexibility, adapting processes as needed to achieve project goals efficiently.

📝 Enhancement Note: The company explicitly states it "gives a sh*t about our customers." This is more than a slogan; it should be a guiding principle for any designer on the team, influencing every decision to ensure the product genuinely serves the needs of small business owners, particularly in the franchise context.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Crafting intuitive user experiences for complex franchise operations (centralized billing, multi-unit management) requires deep understanding and strategic simplification.

• Balancing Needs: Effectively balancing the needs of franchisors (centralized control, reporting) with those of individual franchisees (ease of use, daily operations) within a single platform.

• AI Integration: Staying ahead of AI advancements and effectively integrating them into the product in ways that are genuinely useful and not just novelties, while also managing user expectations and potential ethical considerations.

• Sole Designer Responsibility: Managing the entire design lifecycle for a significant product area as the sole designer requires strong organizational skills, prioritization, and the ability to make confident decisions.

Learning & Development Opportunities:

• AI Design Specialization: Become a go-to expert in designing AI-powered SaaS features, a highly in-demand skill.

• Franchise Business Acumen: Gain deep insights into the operational intricacies of franchise models, enhancing strategic product design capabilities.

• Leadership Experience: Develop leadership skills by owning a product area and driving its design vision, potentially leading to future management opportunities.

• Industry Impact: Contribute to modernizing a large, traditional industry, gaining experience in B2B SaaS transformation.

📝 Enhancement Note: The challenge of being the sole designer for the Franchise product area is significant. It offers immense growth potential but also requires strong self-management, prioritization, and the ability to effectively communicate design strategy and rationale to stakeholders without a built-in design peer for immediate collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex business model with multiple user types or stakeholders. How did you approach understanding their needs and ensuring the solution worked for everyone?" (Focus on your process for discovery, synthesis, and solutioning for complex B2B scenarios, especially relevant to franchises).

• "How do you see AI evolving product design in the next 3-5 years? Can you share an example of how you've used AI tools to enhance your design process or a product you've worked on?" (Prepare to discuss specific AI tools, your experience, and your forward-looking perspective on AI's role in UX).

• "Imagine you're tasked with designing a new brand-level reporting dashboard for Jobber Central. What are the first steps you would take, and what key metrics would you prioritize understanding or displaying?" (Demonstrate your problem-framing skills, approach to user research, and understanding of business objectives). Company & Culture Questions:

• "What interests you specifically about Jobber's mission to help small businesses succeed, and how does that align with your career goals?" (Connect your passion to Jobber's core values and impact).

• "How do you approach collaboration with Product Managers and Engineers, especially when there are differing opinions or priorities?" (Highlight your communication, negotiation, and teamwork skills, emphasizing the 'decentralized triad' model).

• "How do you measure the success of your design work, and what was the most significant impact you've made on a product or business outcome?" (Be ready with quantified results and clear articulation of your contribution). Portfolio Presentation Strategy:

• Prioritize Impact: For each case study, clearly state the problem, your role, the solution, and most importantly, the impact (e.g., increased conversion, reduced support tickets, improved user satisfaction, revenue growth). Use metrics wherever possible.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to illustrate your process and final designs. Explain your decision-making at each stage.

• Embrace AI: If you have AI-related projects, highlight them. Discuss the specific AI tools used, the problem they solved, and the outcomes. If not, be prepared to discuss how you would leverage AI for a given design challenge.

• Be Conversational: Treat the review as a collaborative discussion. Be open to questions and feedback, and show your ability to think on your feet.

Challenge Preparation:

• Structure Your Thinking: For the whiteboard exercise, start by clarifying the problem, defining scope, identifying user needs, brainstorming solutions, and then refining one or two concepts.

• Think Aloud: Verbalize your thought process, assumptions, and questions. This is crucial for interviewers to understand your problem-solving approach.

• Consider Constraints: Be mindful of potential technical constraints or business goals that might be implied or discussed during the exercise.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, collaborative ability, and comfort with AI. Candidates should prepare to discuss their experience with AI in depth, as it's a key differentiator for this role. Practicing how to articulate complex design decisions and their business impact will be critical for success.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience with SaaS product design, user research, AI integration in design, and collaborative work with product and engineering teams. Use keywords from the job description such as "SaaS," "AI," "Product Design," "UX," "Figma," "Franchise Management," and "User Research."

• Curate Your Portfolio: Select 2-3 strong case studies that showcase your end-to-end design process for complex products, demonstrating problem-solving, user-centricity, and measurable impact. Ensure at least one case study, if possible, highlights your experience with AI tools or AI-driven product features.

• Prepare for Portfolio Review: Practice walking through your case studies, clearly articulating the problem, your process, design decisions, and the outcomes. Be ready to discuss the role of AI in your work and your approach to complex business logic.

• Research Jobber: Understand Jobber's mission, its target market (home service businesses), and its company culture. Familiarize yourself with their existing product offerings to understand their design language and user experience principles.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.