Senior Product Designer (BEN Digital)

📍 Job Overview

Job Title: Senior Product Designer (BEN Digital)

Company: Up (Ferocia)

Location: Melbourne, VIC, Australia

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-08-11

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end product design lifecycle for Business & Agri banking solutions across digital platforms.

• Champion a user-centric approach to product development, translating complex customer needs into intuitive and effective banking experiences.

• Foster strong cross-functional collaboration with Product, Engineering, and business stakeholders to influence product strategy and roadmaps.

• Leverage systems thinking to ensure cohesive and integrated user experiences across various touchpoints and platforms.

• Contribute to a culture of continuous improvement and innovation within the design team and broader organization.

📝 Enhancement Note: This role is classified under Product Design, with a strong emphasis on UX/UI and a hybrid work arrangement. The primary focus is on digital banking products, requiring a blend of strategic product thinking and detailed execution. The company, Ferocia, operates as the tech team behind Up, emphasizing financial inclusion and community focus as part of Bendigo and Adelaide Bank.

📈 Primary Responsibilities

• Lead the discovery phase to identify customer needs, market opportunities, and pain points within the Business & Agri banking sector.

• Define product direction by collaborating with Product Managers, Engineers, customer-facing teams, and stakeholders to prioritize problems worth solving.

• Develop and articulate design strategies that balance customer value, business objectives, and technical constraints.

• Create detailed wireframes, user flows, prototypes, and high-fidelity mockups to effectively communicate design solutions.

• Collaborate closely with engineering teams to ensure accurate implementation of designs and maintain high standards of craft and execution.

• Conduct user research, usability testing, and gather feedback to iterate on designs and improve existing product features.

• Advocate for design best practices and contribute to the evolution of the design system and design processes.

• Influence product roadmaps and strategic decisions through compelling storytelling, data-driven insights, and strong stakeholder management.

• Actively participate in design critiques and provide constructive feedback to peers to foster a collaborative and high-performing design team.

• Stay abreast of industry trends, emerging technologies, and best practices in digital banking and product design.

📝 Enhancement Note: The responsibilities emphasize a full-stack design role, requiring ownership from ideation to delivery. The mention of "finding opportunities worth pursuing" and "making sense of complex problems" highlights the strategic and analytical aspects of the role beyond pure execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is essential. A background in Design, Human-Computer Interaction, or a related field is beneficial.

Experience: A minimum of 5 years of experience in product design, with a strong preference for candidates with experience in digital products, SaaS, or the financial services industry. Proven experience leading product initiatives from discovery through to delivery is a key requirement.

Required Skills:

• Product Thinking & Problem-Solving: Ability to dissect complex issues, identify root causes, and devise user-centered solutions that align with business goals.

• Systems Thinking: Aptitude for understanding how various components (people, technology, processes) interact within a larger ecosystem and designing holistic solutions.

• End-to-End Design Leadership: Demonstrated experience managing the entire design process, from initial concept and user research to final delivery and iteration.

• Interaction Design & Craftsmanship: High level of skill in designing intuitive user interfaces, with meticulous attention to detail in execution.

• Collaboration & Influence: Excellent communication and interpersonal skills, with the ability to build consensus and influence stakeholders across diverse teams.

• Comfort with Ambiguity: Proven ability to navigate unclear requirements, manage competing priorities, and drive progress in uncertain environments.

• User Research & Usability Testing: Experience conducting various forms of user research and translating findings into actionable design improvements.

• Prototyping & Wireframing: Proficiency in creating interactive prototypes and detailed wireframes to articulate design concepts.

Preferred Skills:

• Experience specifically within the digital banking or financial services sector.

• Familiarity with Agile development methodologies and working within cross-functional product teams.

• Experience with design systems and contributing to their growth.

• Knowledge of front-end development principles to facilitate better collaboration with engineers.

• Experience in designing for both mobile (app) and web platforms.

📝 Enhancement Note: The requirement for 5+ years of experience and the emphasis on leading work from discovery through delivery indicate a mid-to-senior level role. The specific mention of SaaS and financial services points to the need for domain familiarity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of 2-3 comprehensive case studies showcasing end-to-end product design projects.

• Each case study should clearly articulate the problem statement, your role and responsibilities, the design process undertaken (discovery, ideation, design, delivery), key decisions made, and the outcomes achieved.

• Demonstrate proficiency in systems thinking by illustrating how your designs integrate across different touchpoints and platforms.

• Showcase your ability to balance user needs, business goals, and technical constraints within your project examples.

• Include examples of how you have navigated ambiguity and influenced product direction. Process Documentation:

• Within case studies, clearly document the user research methodologies employed, including findings and how they informed design decisions.

• Detail the interaction design and prototyping processes, including the tools used and the evolution of the design.

• Illustrate the collaboration process with engineering and product teams, highlighting how feedback was incorporated and challenges were overcome.

• Provide evidence of how design quality and execution were ensured during the delivery phase.

📝 Enhancement Note: The interview process explicitly mentions a "deep dive into your work and your design skills" through case studies, underscoring the critical importance of a well-prepared and representative portfolio. The critique of an app during the interview also implies a need for strong analytical and design evaluation skills.

💵 Compensation & Benefits

Salary Range: $135,000 - $165,000 AUD per year

Benefits:

• Generous leave policy

• Comprehensive parental policy

• Access to a great city office with perks, including a rooftop area, gym, and personal trainer.

• Budget allocated for personal development, training, and conference attendance.

• Employee Assistance Program (EAP) for well-being support.

• Home loan rebates on Bendigo Bank loans (subject to conditions).

Working Hours: The job description implies a standard full-time role, likely around 38-40 hours per week. The hybrid nature suggests flexibility in how these hours are structured between office and remote work.

📝 Enhancement Note: The salary range is provided in AUD, specific to the Melbourne location. The benefits package is extensive, offering strong support for professional development and employee well-being, which are attractive to senior-level professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) / Banking Services. Ferocia operates as the tech arm for Bendigo and Adelaide Bank, focusing on digital financial solutions and financial inclusion.

Company Size: Ferocia is described as a "small team of passionate people" within the larger Bendigo and Adelaide Bank structure. This suggests an agile, close-knit team environment combined with the stability of a major financial institution.

Founded: Ferocia has been crafting financial tools since 2011. This long history indicates a mature yet innovative approach to FinTech.

Team Structure:

• The Design team is led by a Head of Design (Sylvain), with Senior Product Designers working alongside Product Design Leads and other designers.

• Designers operate with significant autonomy, owning work end-to-end.

• Collaboration is expected with Product Managers, Engineering teams (including Front-end Developers), and various stakeholders across Bendigo Bank.

• The team values a "growth mindset," curiosity, humility, and a desire for continuous learning. Methodology:

• Data-Driven Decision Making: Emphasis on using evidence and reasoning to influence product direction.

• User-Centric Design: A core tenet is to leverage technology to empower customers and move them from financial stress to confidence.

• Agile & Iterative Development: Implied through collaboration with engineering and the focus on shipping and evolving products.

• Systems Thinking Approach: Designing solutions that consider the interconnectedness of products, processes, people, and technology.

Company Website: https://up.com.au and https://www.bendigoadelaide.com.au/

📝 Enhancement Note: The culture is a blend of FinTech agility and corporate responsibility. The emphasis on financial inclusion, community focus, and corporate governance from Bendigo and Adelaide Bank provides a strong ethical framework. The "small team" dynamic within Ferocia suggests a flat hierarchy and direct impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position. It requires significant autonomy, leadership in design initiatives, and the ability to mentor or influence less experienced designers. The scope includes strategic input into product direction and roadmap.

Reporting Structure: The Senior Product Designer will report to Sylvain, the Head of Design. They will also work closely with Product Managers and Engineering Leads, indicating a collaborative, matrixed reporting environment common in product development.

Operations Impact: The role has a direct impact on the user experience and success of Business & Agri banking products, which are critical for customer acquisition, retention, and overall business growth within Bendigo Bank. Successful design outcomes directly contribute to financial inclusion and customer empowerment, aligning with the company's mission.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer role or take on more strategic product initiatives.

• Skill Specialization: Opportunity to deepen expertise in specific areas of financial services design, complex systems, or user research methodologies.

• Cross-Functional Expertise: Gaining deeper insights into product management, engineering processes, and business strategy within the banking sector.

• Mentorship: Opportunities to mentor junior designers and contribute to the growth of the design team's capabilities.

• Professional Development: Access to budgets for training, conferences, and personal development, enabling continuous skill enhancement.

📝 Enhancement Note: The "Senior" title, coupled with responsibilities like influencing roadmaps and leading end-to-end work, suggests a clear path for career progression within the design function or potentially into product management or leadership roles.

🌐 Work Environment

Office Type: The company values in-person collaboration, indicating a hybrid work model with a physical office presence. The office is described as a "great city office" with perks.

Office Location(s): Melbourne, VIC, Australia, or adjacent areas including Bendigo. This suggests flexibility for those within commuting distance of either location.

Workspace Context:

• Collaborative Environment: The office is equipped with amenities like a rooftop area, gym, and games, fostering a positive and engaging work atmosphere.

• Tools & Technology: While not explicitly detailed, a modern design team would typically have access to industry-standard design software, collaboration tools, and potentially a robust design system.

• Team Interaction: Opportunities for regular interaction with design peers, product managers, and engineers through planned meetings and informal collaboration.

Work Schedule: A standard full-time schedule is expected, likely with the flexibility to blend remote and in-office work days, common in hybrid arrangements. The focus is on delivering results rather than strict adherence to hours.

📝 Enhancement Note: The requirement to be in or near Melbourne/Bendigo, even for a hybrid role, emphasizes the company's value of in-person collaboration and team cohesion. The office perks suggest a culture that invests in employee well-being and engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Intro Chat & Career Review (30 min): An initial conversation with Sylvain, Head of Design, to discuss career background and alignment with the role. Be prepared to articulate your design journey and key achievements.

• Stage 2: Case Study Presentation (60 min): Present 2-3 of your strongest product design case studies to Sylvain and two Product Design Leads. Focus on demonstrating your end-to-end process, problem-solving skills, systems thinking, and impact.

• Stage 3: Cross-functional Team Interview & Critique (60 min): Engage with a team comprising an Engineering Manager (EM), Front-end Developer, and another Product Designer. This stage involves critiquing an app of your choice, assessing your design thinking, collaboration style, and how you articulate design rationale.

• Stage 4: References Check: Standard background and professional reference verification.

• Stage 5: Offer! Portfolio Review Tips:

• Curate Strategically: Select 2-3 case studies that best represent your senior-level experience, particularly those involving complex problems, end-to-end ownership, and tangible outcomes.

• Tell a Story: For each case study, clearly define the problem, your specific role and contributions, the process you followed, key decisions and trade-offs, and the measurable results.

• Highlight Systems Thinking: Explicitly show how your designs connect across different platforms or user journeys.

• Demonstrate Impact: Quantify results wherever possible (e.g., improved conversion rates, reduced support tickets, increased user satisfaction).

• Prepare for Critique: Be ready to discuss your design choices critically and defend them with reasoning. The app critique exercise requires you to think on your feet and articulate your design perspective clearly.

Challenge Preparation:

• App Critique: Select an app you are familiar with and have some critiques of. Prepare to discuss its strengths and weaknesses from a user experience perspective, and suggest potential improvements. Focus on articulating your thought process and design rationale.

• Behavioral Questions: Anticipate questions about how you handle ambiguity, influence stakeholders, collaborate with engineers, and approach problem-solving. Use the STAR method (Situation, Task, Action, Result) to structure your answers.

• Design Process Explanation: Be ready to walk through your design process in detail, explaining why you chose certain methods or tools at different stages.

📝 Enhancement Note: The interview process is robust, emphasizing both technical design skills (case studies, app critique) and collaborative/influential capabilities. The direct involvement of senior leadership and cross-functional teams in early stages highlights the importance of cultural fit and strong communication.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar. Figma is increasingly becoming a common standard for collaborative design.

• User Research Tools: Experience with tools for usability testing, surveys, and user interviews (e.g., UserTesting.com, SurveyMonkey, Lookback, Maze).

• Collaboration Platforms: Familiarity with tools like Slack, Jira, Confluence, and project management software for cross-functional communication and workflow tracking.

Analytics & Reporting:

• While not a primary responsibility, an understanding of analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to interpret user behavior data and measure design impact is beneficial.

• Familiarity with dashboarding tools for visualizing data and tracking KPIs. CRM & Automation:

• No direct CRM/automation responsibilities are listed for this design role, but an understanding of how design integrates with underlying systems and user journeys within a CRM context might be helpful for financial products.

📝 Enhancement Note: Specific tools are not listed, but the nature of the role implies proficiency in modern design and prototyping software, with a strong emphasis on collaborative tools due to the hybrid and cross-functional environment.

👥 Team Culture & Values

Operations Values:

• Financial Inclusion & Empowerment: A core mission to use technology to improve the financial well-being of Australians.

• Customer Focus: Deep understanding of customer needs and a commitment to delivering exceptional banking experiences.

• Innovation & Agility: Embracing new technologies and approaches to solve complex problems in the financial sector.

• Integrity & Governance: Adherence to high standards of corporate governance and ethical conduct, reflecting the Bendigo and Adelaide Bank parentage.

• Collaboration & Teamwork: Fostering a supportive environment where individuals work together to achieve common goals.

• Continuous Learning: Encouraging curiosity, humility, and a drive to constantly improve skills and knowledge.

Collaboration Style:

• Cross-functional Partnership: Designers work closely with Product Managers and Engineers, acting as integral members of product teams rather than isolated contributors.

• Evidence-Based Influence: Decisions are driven by data, user insights, and reasoned arguments, fostering a culture of constructive debate.

• Open Communication: Encouraging clear and direct communication, with a focus on shared understanding and alignment.

• Feedback Culture: Regular design critiques and team discussions to provide and receive constructive feedback, promoting collective improvement.

📝 Enhancement Note: The company values are strongly tied to its mission of financial inclusion and its relationship with Bendigo and Adelaide Bank. This suggests a culture that is both purpose-driven and ethically grounded, with a focus on impactful work.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: The role requires comfort in situations where requirements are not fully defined, demanding proactive problem-solving and initiative.

• Balancing Stakeholder Needs: Juggling competing priorities and expectations from various stakeholders across Product, Engineering, and business units within a large bank.

• Designing for Complex Systems: Creating coherent user experiences for Business & Agri banking, which often involve intricate processes, regulations, and diverse user needs.

• Keeping Pace with FinTech Innovation: Staying updated with rapidly evolving technologies and user expectations in the digital banking landscape.

• Driving Change within a Large Organization: Influencing and implementing design improvements within the established structures of a major bank.

Learning & Development Opportunities:

• Deepening FinTech Expertise: Gaining specialized knowledge in designing for complex financial products and services.

• Strategic Design Leadership: Developing skills in influencing product strategy, roadmap planning, and contributing to business objectives.

• Mentorship Programs: Opportunities to be mentored by senior leaders or to mentor junior designers, fostering leadership skills.

• Industry Exposure: Access to budgets for conferences and training to stay current with design trends and best practices in UX, product strategy, and FinTech.

• Cross-Disciplinary Learning: Collaborating closely with product managers and engineers provides insights into other critical functions of product development.

📝 Enhancement Note: The challenges are typical for senior roles in established companies, focusing on strategic influence, complexity management, and continuous adaptation. The growth opportunities are geared towards leadership, specialized expertise, and professional advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a complex product design initiative from discovery through to delivery. What were the key challenges and how did you overcome them?" (Focus on process, problem-solving, and outcomes).

• "How do you approach balancing competing stakeholder needs and technical constraints when designing a new feature or product?" (Highlight collaboration, negotiation, and prioritization skills).

• "Walk us through your process for identifying and validating new product opportunities. What methodologies do you employ?" (Demonstrate user research, market analysis, and strategic thinking).

• "How do you apply systems thinking to your design work, especially in a complex domain like banking?" (Provide specific examples of interconnected designs). Company & Culture Questions:

• "What interests you about Ferocia's mission of financial inclusion and how do you see your design work contributing to it?" (Show genuine interest and alignment with company values).

• "How do you foster collaboration with engineering and product teams, especially in a hybrid work environment?" (Discuss your approach to communication, feedback, and partnership).

• "Describe your experience working with ambiguity. How do you create clarity and drive progress when requirements are not fully defined?" (Share specific examples of initiative and problem-solving). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, have a clear beginning (problem), middle (process, decisions), and end (solution, impact).

• Quantify Your Impact: Use metrics and data to demonstrate the success of your designs whenever possible.

• Be Ready for Deep Dives: Expect detailed questions about your specific contributions, design rationale, and trade-offs made.

• Articulate Your Role: Clearly define your responsibilities and contributions, especially if working in a team.

• Showcase Your Process: Explain the "why" behind your design choices, including user research methods, iteration cycles, and collaboration touchpoints.

• App Critique Preparation: Have a clear framework for critiquing an app, focusing on user experience, UI design, information architecture, and potential improvements.

📝 Enhancement Note: The interview process is designed to assess not only design craft but also strategic thinking, collaboration, and cultural fit. Preparing specific examples using the STAR method and having a strong narrative for your portfolio case studies will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate your portfolio: Select 2-3 of your most impactful end-to-end product design case studies. Ensure they clearly showcase your problem-solving skills, systems thinking, collaboration, and tangible results. Include any necessary passwords for access.

• Tailor your resume: Highlight your 5+ years of experience in digital products, SaaS, or financial services. Emphasize accomplishments related to leading design from discovery to delivery, systems thinking, and stakeholder influence.

• Prepare for case study presentations: Practice articulating your design process, rationale, and outcomes for each selected case study. Be ready to discuss challenges and learnings.

• Research Ferocia and Bendigo Bank: Understand their mission, values (especially financial inclusion), and recent product developments. Prepare thoughtful questions to demonstrate your engagement and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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