Senior Product Designer (BEN Digital)

📍 Job Overview

Job Title: Senior Product Designer (BEN Digital)

Company: Ferocia

Location: Melbourne, VIC, Australia

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-08-11

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the end-to-end product design lifecycle for Business & Agri banking solutions within the Bendigo Bank app and web platforms, driving innovation from discovery to delivery.

• Champion a user-centric approach by collaborating deeply with Product Managers, Engineers, and cross-functional stakeholders to identify opportunities and solve complex customer problems.

• Leverage strong systems thinking to design cohesive and impactful banking experiences that effectively balance customer needs, business objectives, and technical feasibility.

• Influence product direction and strategic roadmaps by actively contributing to decision-making processes and shaping the future of digital banking offerings.

• Ensure the successful execution of high-quality design outcomes, working hand-in-hand with engineering teams to translate concepts into polished, value-adding features.

📝 Enhancement Note: While the role is titled "Product Designer," the emphasis on "leading product work from discovery through delivery," "influencing product direction," and "shaping roadmaps" indicates a senior-level position with significant strategic input, akin to a Lead Product Designer role in many organizations. The focus on Business & Agri banking suggests a specialized domain within financial services.

📈 Primary Responsibilities

• Conduct thorough user research and market analysis to identify unmet customer needs and emerging opportunities within the Business & Agri banking sector.

• Facilitate workshops and collaborative sessions with Product, Engineering, and business stakeholders to define problem statements, prioritize initiatives, and build consensus.

• Develop comprehensive user flows, wireframes, interactive prototypes, and high-fidelity visual designs for new features and product enhancements.

• Apply robust systems thinking to ensure consistency, scalability, and seamless integration of design solutions across the Bendigo Bank digital ecosystem.

• Articulate design rationale and present solutions effectively to diverse audiences, influencing product strategy and gaining buy-in for design recommendations.

• Collaborate closely with engineering teams throughout the development cycle, providing detailed design specifications, conducting design reviews, and ensuring pixel-perfect implementation.

• Continuously iterate on existing product features based on user feedback, performance data, and evolving business requirements to optimize user experience and drive engagement.

• Contribute to the development and refinement of design systems, patterns, and best practices to ensure design consistency and efficiency across the product suite.

📝 Enhancement Note: The description highlights a broad scope of responsibilities, from strategic discovery to detailed execution. This implies a need for a designer who is comfortable with ambiguity and can drive initiatives independently, rather than solely executing on predefined requirements. The mention of "shaping roadmaps" and "influencing decisions" suggests a strategic advisory capacity.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience, is typically expected for a Senior Product Designer role.

Experience: A minimum of 5 years of experience in product design, with a proven track record of leading design initiatives from initial concept through to successful product launch and iteration, preferably within digital products, SaaS platforms, or the financial services industry.

Required Skills:

• Product Design Leadership: Demonstrated experience in owning and driving the complete product design lifecycle, from discovery and ideation to user research, wireframing, prototyping, UI design, and final delivery.

• Systems Thinking: Ability to comprehend and design for complex interconnected systems, understanding how various components, processes, and user touchpoints interact to create a cohesive experience.

• Problem-Solving & Product Thinking: Strong analytical skills to dissect complex user and business challenges, identify root causes, and develop effective, data-informed design solutions that align with strategic goals.

• Interaction Design (IxD): Proficient in designing intuitive and efficient user interfaces, creating clear navigation, information architecture, and interaction patterns that enhance usability.

• Collaboration & Influence: Excellent communication, presentation, and interpersonal skills, with the ability to build strong relationships, foster trust, and influence stakeholders at all levels to drive consensus and alignment.

• Ambiguity Navigation: Comfort and capability in operating in uncertain environments, defining direction, and guiding teams through ambiguity to achieve actionable outcomes.

• Craftsmanship & Execution: Meticulous attention to detail in visual and interaction design, ensuring the delivery of high-quality, polished, and user-friendly experiences.

• User-Centricity: Deep empathy for users, with a commitment to understanding their needs, motivations, and pain points to inform design decisions.

Preferred Skills:

• Experience within the financial services or banking sector, specifically with business or agricultural banking products.

• Familiarity with Agile development methodologies and working effectively within cross-functional, agile teams.

• Experience with design systems and contributing to their evolution and maintenance.

• Proficiency in user research methodologies, including usability testing, user interviews, and persona development.

• Knowledge of front-end development principles to facilitate effective collaboration with engineering teams.

📝 Enhancement Note: The emphasis on "5 years working with product teams" and the breadth of responsibilities suggest a need for a candidate who can operate with autonomy and strategic foresight. The preference for financial services experience is a strong indicator of domain knowledge importance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of 2-3 comprehensive case studies that showcase your end-to-end product design process, from problem discovery to successful delivery and iteration.

• Each case study should clearly articulate the problem statement, your role and responsibilities, the design methodologies employed, key challenges encountered, and the tangible outcomes achieved.

• Demonstrate your ability to balance user needs, business goals, and technical constraints through your project examples.

• Include examples that highlight your systems thinking capabilities, showcasing how you've designed for interconnected experiences or complex product ecosystems.

• Ensure your portfolio clearly illustrates your interaction design skills, problem-solving approach, and the quality of your final design execution. Process Documentation:

• Within your case studies, clearly document the discovery phase, including how you identified opportunities and understood user needs.

• Detail the problem-solving and design ideation phases, explaining your approach to navigating ambiguity and exploring solutions.

• Showcase the execution and delivery phase, illustrating how you collaborated with engineering and ensured quality outcomes.

• Provide evidence of how you measured the success of your designs and iterated based on feedback or data.

📝 Enhancement Note: The interview process explicitly mentions a "deep dive into your work and your design skills" through case studies, emphasizing the critical importance of a well-structured and compelling portfolio that demonstrates the entire design process.

💵 Compensation & Benefits

Salary Range: $135,000 - $165,000 AUD per year. This range is estimated based on industry benchmarks for Senior Product Designers in Melbourne, Australia, considering the specified experience level (5+ years), the hybrid work model, and the financial services industry context. The provided range reflects competitive compensation for a role with significant strategic and execution responsibilities.

Benefits:

• Generous leave policy, providing ample time for rest and rejuvenation.

• Comprehensive parental leave policy, supporting new parents.

• Flexible working schedule, allowing for better work-life integration.

• Access to a great city office with perks such as a rooftop area, gym facilities, and personal trainers.

• Budget allocated for personal development, training courses, and industry conferences to foster continuous learning.

• Employee Assistance Program (EAP) for confidential support services.

• Home loan rebates on Bendigo Bank loans (subject to conditions).

• Potential for ongoing equity grants, offering a stake in the company's success (subject to conditions).

Working Hours: While not explicitly stated, a standard full-time role typically involves around 38-40 hours per week. The "Flexible working schedule" benefit suggests that while the total hours remain consistent, there is flexibility in how and when those hours are worked, accommodating personal needs and optimizing productivity.

📝 Enhancement Note: The provided salary range is a significant indicator of the role's seniority and the company's commitment to attracting top talent. The extensive benefits package, including equity grants and a strong emphasis on personal development, further underscores this.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Financial Services, Fintech. Ferocia operates at the intersection of technology and finance, building innovative digital solutions for banking. As part of the Bendigo and Adelaide Bank family, they emphasize financial inclusion, community focus, and strong corporate governance, aiming to empower Australians.

Company Size: While the exact size of Ferocia isn't specified, being part of the larger Bendigo and Adelaide Bank (which has thousands of employees) while maintaining an "agile small company" feel suggests a dedicated, focused team within a larger corporate structure. This often translates to a more intimate team environment with direct impact, while benefiting from the resources of a major financial institution.

Founded: Ferocia was founded in 2011, initially developing the digital platform for Bendigo Bank. This history indicates a deep-rooted expertise in digital financial services and a long-standing relationship with its parent company.

Team Structure:

• The design team at Ferocia is led by a Head of Design (Sylvain), and includes Product Design Leads. The Senior Product Designer will work closely with these individuals and report into this design leadership structure.

• Collaboration is expected across Product Management, Engineering (Front-end developers mentioned), and various stakeholders within Bendigo Bank. This indicates a matrixed or cross-functional team environment common in agile product development.

• The emphasis on "small team of passionate people" suggests a close-knit, collaborative, and mission-driven atmosphere within Ferocia. Methodology:

• Ferocia leverages technology to create innovative financial tools, implying a strong focus on modern development practices and a data-driven approach to product improvement.

• The mention of "shaping direction," "identifying opportunities," and "making sense of complex problems" points towards a design-led product development methodology that values research, strategic thinking, and iterative improvement.

• Agile methodologies are likely employed, given the collaboration with engineering teams and the focus on delivering and evolving products.

Company Website: https://ferocia.com.au/

📝 Enhancement Note: The dual identity of Ferocia as an agile tech company and part of a major bank is a key cultural aspect. The company culture likely balances innovation and speed with the stability, governance, and community focus of Bendigo and Adelaide Bank. The "carbon neutral" and "community-focused" aspects highlight a commitment to ESG principles.

📈 Career & Growth Analysis

Operations Career Level: This role is firmly positioned at the Senior level within the Product Design discipline. It requires independent contribution, strategic thinking, and the ability to lead design initiatives from inception to completion. A Senior Product Designer is expected to mentor junior designers, influence product strategy, and handle complex design challenges with minimal supervision.

Reporting Structure: The Senior Product Designer will report to Sylvain, the Head of Design, and will work closely with Product Design Leads. They will also collaborate extensively with Product Managers and Engineering teams, forming part of a cross-functional product development unit.

Operations Impact: The Senior Product Designer will have a direct and significant impact on the user experience of Business & Agri banking customers, influencing customer acquisition, retention, satisfaction, and ultimately, the financial health and empowerment of these users. Their work will shape the digital presence of Bendigo Bank for a crucial customer segment, contributing to the bank's mission of financial inclusion and empowerment.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer role, managing a team, or taking on more strategic design leadership responsibilities within Ferocia or Bendigo Bank.

• Specialization: Opportunity to deepen expertise in financial services design, particularly within business and agricultural banking, becoming a subject matter expert.

• Cross-Functional Advancement: Exposure to product strategy and engineering can open doors to product management or other strategic roles within the tech or finance sector.

• Continuous Learning: Access to personal development budgets, training, and conferences will support ongoing skill enhancement and exposure to industry best practices and emerging trends in UX/UI design and fintech.

📝 Enhancement Note: The role's seniority and the company's emphasis on personal development suggest a clear path for career progression, either through deepening design expertise or moving into broader leadership roles within the organization.

🌐 Work Environment

Office Type: Hybrid work environment. Employees have the flexibility to work from the Ferocia office as much or as little as they deem necessary or beneficial for their work and collaboration. This indicates a trust-based culture that prioritizes outcomes over physical presence.

Office Location(s): The primary office is located in Melbourne, VIC, Australia. Specific details about the office's amenities, such as a rooftop, gym, and personal trainer, are provided, suggesting a vibrant and well-equipped workspace designed to enhance employee well-being and collaboration.

Workspace Context:

• The office environment is designed to foster collaboration, with access to shared spaces, potentially meeting rooms, and communal areas that encourage interaction between team members.

• The presence of a gym and trainer suggests a focus on employee health and wellness.

• While hybrid, the office serves as a hub for team cohesion, brainstorming sessions, and critical in-person stakeholder engagements.

• The "small team of passionate people" environment likely means a less formal, more agile, and communicative workspace.

Work Schedule: A flexible working schedule is offered, allowing employees to manage their work hours effectively. While a full-time commitment is expected (likely 40 hours/week), the flexibility enables individuals to structure their days to best suit their productivity and personal commitments, while still ensuring availability for team collaboration and meetings.

📝 Enhancement Note: The hybrid model with a focus on employee perks like a gym and personal trainer indicates a company that values work-life balance and employee well-being, which is attractive for senior professionals seeking a supportive work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Intro Chat & Career Review (30 min): An initial conversation with Sylvain, Head of Design, to discuss your career background, alignment with the role, and initial fit with the team. Be prepared to briefly articulate your design philosophy and career aspirations.

• Stage 2: Case Study Presentation (60 min): Present 2-3 of your strongest product design case studies to Sylvain and two Product Design Leads. Focus on clearly communicating your process, problem-solving approach, design decisions, and the impact of your work. Be ready for in-depth questions about your contributions and methodologies.

• Stage 3: Cross-Functional Team Interview (60 min): Engage with a team comprising an Engineering Manager (EM), a Front-end Developer, and another Product Designer. This stage will involve critiquing an app of your choice, assessing your critical thinking, problem-solving skills, and how you collaborate and communicate design ideas within a multidisciplinary team.

• Stage 4: References Check: Standard verification of professional references.

• Stage 5: Offer! Portfolio Review Tips:

• Curate Strategically: Select 2-3 case studies that best represent your end-to-end design process, systems thinking, problem-solving skills, and ability to deliver high-quality outcomes. Prioritize projects relevant to financial services or complex digital products if possible.

• Tell a Story: Structure each case study as a narrative. Clearly define the problem, your specific role and contribution, the steps you took (research, ideation, design, testing), the challenges you overcame, and the measurable results or impact.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final UI, user flows) to illustrate your design process and decisions. Ensure high fidelity and clarity in all visual assets.

• Quantify Impact: Where possible, include metrics or data that demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion times, increased user satisfaction scores).

• Highlight Systems Thinking: Explicitly call out instances where you applied systems thinking to design cohesive experiences across multiple touchpoints or products.

• Be Ready for Critique: The interview with the cross-functional team includes an app critique. Practice analyzing digital products critically, identifying strengths and weaknesses, and articulating design improvements based on user-centered principles.

Challenge Preparation:

• App Critique: Prepare a well-structured critique of a popular banking or fintech app. Focus on user flows, information architecture, UI design, accessibility, and overall user experience. Be ready to suggest concrete improvements.

• Design Process Articulation: Be prepared to discuss your design process in detail, explaining why you chose specific methods and tools at different stages.

• Stakeholder Management: Think about examples of how you've managed conflicting stakeholder opinions or influenced decisions through data and persuasive communication.

📝 Enhancement Note: The interview structure emphasizes practical application and collaborative assessment. The app critique is a key component, requiring candidates to demonstrate real-time critical thinking and design acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (XD, Photoshop, Illustrator), and InVision is essential for creating wireframes, interactive prototypes, and high-fidelity designs. Figma is increasingly becoming the de facto standard for collaborative design.

• Collaboration Platforms: Experience with tools like Jira, Confluence, and Trello for managing workflows, tracking progress, and documenting design specifications and user stories.

• Communication Tools: Familiarity with Slack, Microsoft Teams, or similar platforms for real-time team communication and collaboration.

Analytics & Reporting:

• While not a primary analyst role, familiarity with how user data is collected and analyzed is beneficial. Experience with analytics platforms like Google Analytics, Mixpanel, or Amplitude can help in understanding user behavior and informing design decisions.

• Understanding of A/B testing principles and how design variations impact key metrics. CRM & Automation:

• While Ferocia is a tech company, the role's focus is on product design. Direct CRM or automation tool experience might not be mandatory, but understanding how products integrate with backend systems and customer data platforms is advantageous.

📝 Enhancement Note: The job description doesn't explicitly list tools, but based on industry standards for Senior Product Designers in tech/fintech, proficiency in modern design and prototyping tools like Figma is highly probable and critical. Experience with collaboration and documentation tools is also a given.

👥 Team Culture & Values

Operations Values:

• Financial Inclusion & Empowerment: A core mission to use technology to help Australians move from financial stress to confidence. This value drives product decisions and team focus.

• Innovation & Agility: Combining the speed and innovation of a small tech company with the stability of a large bank. This fosters a culture of experimentation and rapid iteration.

• Community Focus: A commitment to community impact, reflecting the values of Bendigo and Adelaide Bank.

• High Standards: Dedication to high standards of corporate governance, ESG principles (carbon neutral), and product quality.

• Growth Mindset: Curiosity, humility, and a continuous desire to learn and improve, both individually and as a team.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working closely with Product, Engineering, and various stakeholders across Bendigo Bank to achieve shared goals.

• Evidence-Based Decision Making: Influencing decisions through evidence, reasoning, and collaborative discussions, rather than solely relying on hierarchy.

• Open Communication: A culture that likely encourages open dialogue, feedback exchange, and knowledge sharing to drive continuous improvement and problem-solving.

• User-Centricity: The entire team is expected to be aligned around understanding and serving customer needs, making user feedback a key driver of collaboration.

📝 Enhancement Note: The company culture is a blend of a fast-paced, innovative tech environment and a purpose-driven, community-oriented financial institution. Candidates should be comfortable with this duality.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: The role requires comfort in situations where requirements are not fully defined, and the ability to create clarity and momentum for the team.

• Balancing Stakeholder Needs: Juggling the diverse priorities and expectations of various stakeholders within Bendigo Bank while maintaining a strong user focus.

• Complex Systems Design: Designing for the intricacies of business and agricultural banking, which often involve complex workflows, regulations, and diverse user needs within a large, established financial institution.

• Maintaining Design Quality: Ensuring that high-quality design standards are consistently met across a growing digital product suite, especially in a hybrid work environment.

Learning & Development Opportunities:

• Deep Domain Expertise: Opportunity to become a specialist in the design of financial products for business and agricultural sectors.

• Strategic Influence: Develop skills in product strategy, roadmap influence, and stakeholder management at a senior level.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design function.

• Industry Exposure: Access to training budgets and conference allowances for continuous professional development in UX/UI, product design, and fintech trends.

• Equity Participation: The possibility of ongoing equity grants provides a unique opportunity to share in the company's long-term success.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic environments, offering significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product or system you designed. What were the key challenges, how did you approach them using systems thinking, and what was the outcome?" (Focus on articulating your end-to-end process, problem-solving, and impact.)

• "How do you approach identifying and validating opportunities for new features or products in a business banking context?" (Demonstrate your discovery and research methodologies.)

• "Tell us about a time you had to influence stakeholders with competing priorities. How did you build consensus and drive your design recommendations forward?" (Highlight your collaboration and influence skills.)

• "How do you balance user needs with business goals and technical constraints when making design decisions?" (Showcase your product thinking and decision-making framework.) Company & Culture Questions:

• "What interests you about Ferocia's mission of financial inclusion and empowerment?" (Connect your values to the company's purpose.)

• "How do you see yourself contributing to a hybrid work environment and a collaborative team culture?" (Express your understanding of and enthusiasm for the work model.)

• "What are your thoughts on the current state of digital banking for businesses in Australia?" (Show your industry awareness and critical perspective.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, start with a compelling overview of the problem and your role. Clearly outline your process, showcasing specific artifacts (sketches, wireframes, prototypes, user flows, final UI) at each stage. Conclude with the results and learnings.

• Emphasize Impact: Quantify the outcomes of your projects whenever possible. Use metrics to demonstrate the value you delivered to users and the business.

• Articulate Your Thinking: Be prepared to explain the "why" behind your design decisions. Discuss alternative approaches you considered and why you chose the path you did.

• Highlight Systems Thinking: Explicitly point out how your designs considered the broader ecosystem, user journeys across multiple touchpoints, or integrations with other systems.

• Prepare for the App Critique: Select an app (preferably a banking or fintech app) that you can analyze effectively. Prepare to discuss its strengths, weaknesses, and actionable areas for improvement based on design principles.

📝 Enhancement Note: The interview process is designed to assess not only design craft but also strategic thinking, collaboration skills, and the ability to articulate design rationale. The app critique is a critical component for evaluating real-time problem-solving and design acumen.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor Your Resume: Highlight your 5+ years of experience in product design, emphasizing projects within digital products, SaaS, or financial services. Use keywords from the job description such as "systems thinking," "product strategy," "discovery through delivery," and "stakeholder management." Quantify achievements where possible.

• Prepare Your Portfolio: Curate 2-3 compelling case studies that demonstrate your end-to-end design process, problem-solving skills, and impact. Ensure it clearly showcases your systems thinking and interaction design capabilities. Make sure any necessary passwords are provided for access.

• Practice Your Presentation: Rehearse presenting your case studies and preparing for the app critique. Focus on clear communication, articulating your design rationale, and demonstrating your collaborative approach.

• Research Ferocia and Bendigo Bank: Understand their mission, values (financial inclusion, community focus), and recent initiatives. This will help you tailor your responses and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.