Senior Product Designer- B2C

📍 Job Overview

Job Title: Senior Product Designer - B2C

Company: The Fork

Location: Milan, Italy

Job Type: Full-Time

Category: Product Design (B2C focus)

Date Posted: May 18, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Design and develop intuitive, user-centric B2C product experiences for a leading European restaurant booking platform.

• Drive innovation in user interface (UI) and user experience (UX) to enhance diner engagement and restaurant partnerships.

• Collaborate with cross-functional teams to translate business objectives into compelling design solutions.

• Champion restaurant culture and the unique dining experiences The Fork facilitates through impactful design.

• Contribute to a people-first culture that values respect, ownership, growth, and collaboration.

📝 Enhancement Note: While this role is for a Product Designer, the focus on a "leading restaurant booking platform" and "connecting diners with restaurants" strongly implies a need for understanding revenue-generating customer journeys and operational efficiency within the platform. This role will likely involve designing for conversion funnels, user onboarding, and retention strategies, which are critical for B2C GTM success.

📈 Primary Responsibilities

• Lead the design process for B2C product features, from conceptualization and user research to wireframing, prototyping, and final visual design.

• Conduct user research, usability testing, and A/B testing to gather insights and validate design decisions, ensuring a data-driven approach to product development.

• Create high-fidelity mockups and interactive prototypes that effectively communicate design concepts and user flows to stakeholders and engineering teams.

• Develop and maintain design systems, style guides, and component libraries to ensure consistency and scalability across the B2C product portfolio.

• Collaborate closely with Product Managers, Engineers, and Marketing teams to ensure designs align with business goals, technical constraints, and go-to-market strategies.

• Advocate for the user throughout the product development lifecycle, ensuring that design decisions prioritize user needs and enhance the overall dining experience.

• Stay abreast of industry trends, competitor analysis, and emerging design technologies to continuously improve The Fork's B2C product offerings.

• Contribute to defining and refining the product vision and strategy through design thinking and user-centered methodologies.

• Analyze user behavior data and feedback to identify opportunities for design improvements and optimizations that drive key business metrics.

📝 Enhancement Note: The responsibilities listed are typical for a Senior Product Designer. Given the context of a "booking platform," there's an implicit need to design for operational efficiency from a user perspective, meaning designs should facilitate smooth transactions, clear communication, and easy management for both diners and restaurants. This requires an understanding of the underlying booking and reservation systems.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in product design, with a strong focus on B2C applications and digital platforms.

Required Skills:

• Proven experience in end-to-end product design, including user research, wireframing, prototyping, and visual design for web and mobile applications.

• Expertise in user-centered design principles and methodologies.

• Proficiency with industry-standard design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, InVision, or similar.

• Strong understanding of UI design patterns, visual design principles, and typography.

• Experience conducting user research, usability testing, and translating findings into actionable design improvements.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions effectively to diverse stakeholders.

• Ability to work collaboratively in a fast-paced, agile environment with cross-functional teams.

Preferred Skills:

• Experience with design systems and creating/maintaining component libraries.

• Familiarity with data analysis tools and techniques for understanding user behavior and product performance.

• Experience working with booking platforms, e-commerce, or hospitality tech sectors.

• Knowledge of accessibility standards (WCAG) and inclusive design principles.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience with animation and motion design principles for enhancing user interfaces.

📝 Enhancement Note: The "5-10 years" experience level for a Senior Product Designer implies a need for strategic thinking, mentorship capabilities, and the ability to lead design initiatives independently. The "B2C" focus suggests a need for understanding consumer psychology, conversion optimization, and user retention strategies within the design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 impactful B2C product design case studies demonstrating the full design process from problem definition to final solution.

• Clear articulation of the user problem, business objectives, and your role in solving them.

• Detailed explanation of research methodologies, design decisions, and iterative improvements made throughout the process.

• Showcase of high-fidelity mockups, interactive prototypes, and final UI designs.

Process Documentation:

• Examples of how you have documented design processes, user flows, and system interactions.

• Demonstrations of how you have contributed to or managed design systems, style guides, or component libraries.

• Case studies that highlight your ability to collaborate with engineering and product teams, including how you handed off design specifications and iterated based on technical feedback.

• Evidence of how your designs have impacted key performance indicators (KPIs) such as conversion rates, user engagement, or customer satisfaction.

📝 Enhancement Note: For a Senior Product Designer role, a portfolio is crucial. It should not only showcase aesthetic proficiency but also demonstrate strategic thinking, problem-solving skills, and the ability to drive measurable business outcomes through design. The emphasis on B2C and a booking platform means case studies should highlight user journey optimization and conversion funnel improvements.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Milan, Italy, with 5-10 years of experience, the estimated annual salary range is €50,000 - €75,000. This range can vary based on the candidate's specific experience, portfolio, and negotiation.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (vacation days, public holidays, sick leave).

• Professional development opportunities, including workshops, conferences, and training.

• Employee discounts and perks related to dining and travel through The Fork and Tripadvisor.

• Opportunities to work with a diverse and international team.

• Potential for stock options or equity participation within the Tripadvisor Group.

• Support for continuous learning and skill development in design and related fields.

Working Hours: Standard full-time working hours are typically around 40 hours per week. The Fork promotes a culture of flexibility where possible, allowing for some autonomy in managing work schedules while ensuring team collaboration and project deadlines are met.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles in Milan, Italy. Benefits are standard for a role of this level in a reputable tech company. The working hours are a typical guideline, and the mention of flexibility aligns with modern tech company practices.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, E-commerce, Hospitality Tech)

Company Size: The Fork is part of the Tripadvisor Group, which is a large publicly traded company. The Fork itself operates across 11 countries, indicating a significant global presence and a mid-to-large sized operational team within the tech sector. This size suggests established processes and resources, but also potential for agile teams within larger structures.

Founded: The Fork was founded in 2010. Its integration into the Tripadvisor Group in 2014 has provided a strong foundation and expanded reach.

Team Structure:

• The Product Design team likely operates within a larger Product department, collaborating closely with Product Management, Engineering, and Data Science teams.

• Designers are strategically placed within product squads or feature teams, fostering close collaboration on specific product areas.

• There's likely a lead designer or design manager overseeing the team, providing guidance and ensuring design quality and consistency.

Methodology:

• Data-driven decision-making is paramount, leveraging analytics to understand user behavior and product performance.

• Agile development methodologies are likely employed, enabling iterative design and development cycles.

• User-centered design is a core principle, with continuous feedback loops from users integrated into the product roadmap.

• Emphasis on experimentation and A/B testing to optimize user flows and features for maximum impact.

Company Website: https://www.thefork.com/

📝 Enhancement Note: The Fork's position as a leading booking platform within the Tripadvisor Group implies a robust, data-informed, and user-focused approach to product development. The culture emphasizes innovation, ownership, and collaboration, which are key for GTM success.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Product Designer, indicating a mid-to-senior level position. It requires not only strong individual contribution in design but also the ability to mentor junior designers, influence product strategy, and drive design initiatives with a high degree of autonomy. The focus on B2C product design suggests a contribution to revenue growth and customer acquisition/retention strategies.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Manager, or potentially a Director of Product. They will collaborate closely with Product Managers and Engineering Leads within their designated product teams.

Operations Impact: The impact of this role is directly tied to the success of The Fork's B2C platform. By creating engaging and efficient user experiences, the designer will directly influence user acquisition, booking conversion rates, customer loyalty, and ultimately, revenue generated through restaurant bookings. Strong design directly supports GTM efforts by making the product more attractive and easier to use for diners.

Growth Opportunities:

• Leadership Development: Opportunities to lead design projects, mentor junior designers, and potentially move into a Lead Product Designer or Design Manager role.

• Skill Specialization: Deepen expertise in specific areas of UX/UI, user research, design systems, or even product strategy.

• Cross-Functional Exposure: Gain exposure to broader business functions within The Fork and Tripadvisor Group, such as marketing, analytics, and business development.

• Industry Conferences & Training: Access to industry events, workshops, and continuous learning resources to stay at the forefront of design trends and technologies.

• Impactful Project Ownership: The chance to own significant features and see their direct impact on millions of users and thousands of restaurants.

📝 Enhancement Note: The emphasis on "Senior" indicates a role with significant responsibility and potential for growth. The "B2C" focus means success is measured by user engagement, conversion, and retention, which are core GTM metrics. Career progression likely involves increased strategic input and leadership.

🌐 Work Environment

Office Type: The role is on-site in Milan, suggesting a professional office environment designed for collaboration and innovation. This would likely include open co-working spaces, meeting rooms, and private areas for focused work.

Office Location(s): Milan, Italy. This vibrant city offers a rich cultural experience and a strong hub for technology and design professionals. Specific office location details would be provided during the interview process.

Workspace Context:

• A collaborative and dynamic environment where designers work alongside product managers, engineers, and other stakeholders.

• Access to modern design tools and technology essential for creating high-quality digital products.

• Opportunities for informal interactions and brainstorming sessions that foster creativity and problem-solving.

• A culture that encourages open communication, feedback exchange, and a shared passion for improving the restaurant dining experience.

Work Schedule: The standard work schedule is full-time, likely aligning with European business hours. While on-site, there may be a degree of flexibility offered to accommodate personal needs, provided project deadlines and team collaboration are maintained. This allows for focused work on complex design challenges and participation in team syncs.

📝 Enhancement Note: The on-site requirement in Milan suggests a preference for in-person collaboration, which is often beneficial for complex design thinking and team cohesion. The environment is expected to be conducive to creative work and cross-functional interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role.

• Portfolio Presentation & Design Challenge: A more in-depth interview where candidates present their portfolio, discussing their design process, problem-solving skills, and impact. This may be followed by a take-home design challenge or an in-person whiteboard exercise simulating a real-world design problem.

• Stakeholder Interviews: Meetings with Product Managers, Engineering Leads, and potentially other designers to evaluate technical skills, collaboration abilities, and strategic thinking.

• Hiring Manager/Team Lead Interview: A final interview to discuss the candidate's fit with the team, long-term career aspirations, and overall alignment with The Fork's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2C product design case studies that best showcase your skills and experience relevant to a booking platform.

• Tell a Story: Structure each case study to clearly articulate the problem, your process, your role, the challenges faced, the solutions implemented, and the measurable outcomes.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).

• Highlight Collaboration: Showcase how you worked with cross-functional teams (PMs, Engineers) and incorporated their feedback.

• Visual Clarity: Ensure your presentation is visually appealing, well-organized, and easy to follow. Use high-quality mockups and prototypes.

Challenge Preparation:

• Understand the Business: Research The Fork's business model, target audience, competitors, and current market position. Understand how design contributes to their revenue and GTM strategy.

• Think Holistically: For design challenges, consider not just the UI but also the underlying user needs, business goals, and technical feasibility.

• Process Over Polish: Focus on demonstrating your thought process and problem-solving approach rather than just delivering a polished final design.

• Communicate Your Rationale: Be prepared to clearly articulate why you made certain design decisions.

📝 Enhancement Note: The interview process is designed to assess not only design execution but also strategic thinking, collaboration, and business acumen. A strong portfolio that demonstrates impact on B2C metrics is critical, as is preparation for design challenges that test problem-solving skills in a relevant context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure RP.

• User Research & Testing: UserTesting.com, Lookback, Maze, Hotjar, Google Analytics.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• Data Visualization: Tableau, Power BI, Looker (depending on company integration).

• A/B Testing Tools: Optimizely, VWO (Visual Website Optimizer).

CRM & Automation:

• While not a direct tool for a designer, understanding the CRM (e.g., Salesforce, HubSpot) and marketing automation platforms used by The Fork for restaurant partners and diner outreach can provide valuable context for user journey design.

📝 Enhancement Note: Proficiency with leading design and prototyping tools like Figma is essential. Familiarity with analytics and A/B testing platforms is crucial for a data-driven designer, enabling them to measure the impact of their work and iterate effectively, which is vital for GTM success.

👥 Team Culture & Values

Operations Values:

• Respect: Valuing diverse perspectives and fostering an inclusive environment where everyone feels heard and appreciated.

• Ownership: Taking responsibility for projects, driving them to completion, and being accountable for outcomes. This translates to designers proactively identifying design opportunities and championing user needs.

• Growth: A commitment to continuous learning, skill development, and personal/professional advancement. This means embracing new design techniques, tools, and industry best practices.

• Better Together: Emphasizing collaboration, teamwork, and mutual support to achieve shared goals. Designers are expected to partner effectively with all stakeholders to create cohesive products.

Collaboration Style:

• Cross-Functional Integration: Designers are embedded within product teams, working hand-in-hand with PMs and Engineers daily.

• Iterative Feedback: A culture of constructive feedback on designs, with regular design critiques and reviews to refine solutions.

• Transparent Communication: Open sharing of ideas, challenges, and progress through tools like Slack and regular team meetings.

• User-Centric Advocacy: Designers act as the voice of the user, ensuring that user needs are considered in all product decisions.

📝 Enhancement Note: The stated company values (Respect, Ownership, Growth, Better Together) are directly applicable to a Senior Product Designer role. They imply a collaborative, proactive, and user-focused team environment where individual contributions are valued within a larger collective effort to drive business success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing experiences that delight users while also meeting The Fork's revenue and growth objectives.

• Scaling Design Systems: Ensuring design consistency and efficiency across a growing B2C platform with evolving features.

• Integrating New Technologies: Adapting designs to incorporate new technological advancements or platform updates seamlessly.

• Cross-Cultural Design Considerations: Designing for a diverse European user base with varying cultural nuances and expectations.

Learning & Development Opportunities:

• Advanced Design Workshops: Access to specialized training in areas like UX research, interaction design, accessibility, or motion design.

• Industry Conferences: Opportunities to attend leading design conferences (e.g., UX Brighton, IxDA Interaction) to gain insights and network.

• Mentorship Programs: Participating in or leading mentorship initiatives within the design team.

• Cross-Departmental Projects: Engaging in projects that span beyond design to gain a broader understanding of product management, marketing, or business strategy.

📝 Enhancement Note: The challenges presented are typical for a senior role in a dynamic tech company. The growth opportunities are geared towards deepening expertise, expanding leadership capabilities, and gaining broader business acumen, all of which are valuable for advancing a career in product and GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing stakeholder demands (e.g., user needs vs. business requirements) in a design project. How did you approach it, and what was the outcome?" (Focus on your negotiation, prioritization, and communication skills.)

• "How do you approach designing for user retention and engagement on a B2C platform like The Fork? Can you provide an example?" (Demonstrate understanding of user lifecycle and loyalty strategies.)

Company & Culture Questions:

• "What excites you most about The Fork's mission and its role in the restaurant industry?" (Research the company's mission and values.)

• "How do you see your design philosophy aligning with The Fork's values of 'respect', 'ownership', 'growth', and 'better together'?" (Connect your personal values and work style to the company's stated culture.)

Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the problem and the user need that drove your design solution.

• Walk Through Your Process: Detail your research, ideation, prototyping, and testing phases, explaining the rationale behind your decisions at each step.

• Show, Don't Just Tell: Use high-fidelity mockups and interactive prototypes to illustrate your design.

• Quantify Your Impact: Present metrics and outcomes that demonstrate the success of your designs. If direct metrics aren't available, discuss how your design was intended to achieve specific business goals.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, technical constraints, and alternative solutions you considered.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a user-centric mindset, and a clear understanding of how design contributes to business objectives and GTM success. Emphasize your ability to articulate your process and justify your decisions with data and user insights.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through The Fork's careers site (linked from the job posting).

• Tailor your Resume: Highlight experience and skills most relevant to B2C product design, user experience, and working with booking or e-commerce platforms. Quantify achievements wherever possible.

• Curate Your Portfolio: Ensure your portfolio clearly showcases 3-5 strong B2C design case studies, detailing your process, contributions, and measurable impact. Make sure it's easily accessible (e.g., via a link).

• Prepare for the Design Challenge: Understand the typical format for design challenges in the industry and practice articulating your thought process under time constraints.

• Research The Fork: Familiarize yourself with their platform, target audience, competitors, and company culture to tailor your answers during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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