Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: TikTak

Location: Istanbul, Istanbul, Turkey

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-08-12

Experience Level: Senior (5+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the end-to-end product design process, from initial discovery through to successful launch, for assigned product areas.

• Define and solve complex user problems by translating user needs, business objectives, product data, and technical constraints into intuitive and scalable user experiences.

• Proactively identify opportunities for UX enhancements and develop innovative solution proposals, grounding design decisions in user research, data analytics, and actionable insights.

• Foster strong collaborations with Product Management, Software Development, Data Science, Growth Marketing, and Customer Experience (CX) teams to influence product strategy and priorities.

• Craft detailed user flows, wireframes, interactive prototypes, and high-fidelity UI designs, incorporating sophisticated micro-interactions, transitions, and motion graphics to elevate the mobile experience.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, implying a significant level of autonomy and responsibility. The emphasis on "owning the end-to-end process" and "proactively explore problem and opportunity areas" suggests a strategic contribution beyond execution, requiring strong product thinking and the ability to influence product direction. The integration of AI into the design workflow is a key differentiator for this role.

📈 Primary Responsibilities

• Lead the design lifecycle for key product initiatives, ensuring seamless integration of user needs, business goals, and technical feasibility.

• Conduct user research, usability testing, and data analysis to deeply understand user behaviors, pain points, and opportunities for improvement.

• Develop and refine user flows, wireframes, interactive prototypes, and high-fidelity visual designs for both iOS and Android platforms.

• Collaborate with engineering teams to ensure accurate implementation of designs, maintaining high standards for user experience and visual fidelity.

• Contribute to and champion the TikTak Design System, ensuring consistency and scalability across all product touchpoints.

• Participate actively in design critiques, knowledge sharing sessions, and collaborative ideation to elevate the collective design practice and product quality.

• Explore and integrate emerging technologies, such as AI, into the product design workflow to enhance efficiency and innovation.

📝 Enhancement Note: The responsibilities outline a hands-on design role with significant strategic input. The emphasis on collaboration with diverse teams (Product, Data, Growth, CX) highlights the need for strong communication and influencing skills. The requirement to follow through on development ensures accountability for design quality in the final product.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is typically expected for senior product design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 5 years of progressive experience in digital product design, with a demonstrable track record in mobile-first product development.

Required Skills:

• Proven ability to independently manage and deliver design projects from concept to completion.

• Advanced proficiency in Figma, including mastery of components, variants, auto layout, and advanced prototyping features.

• Strong understanding and practical application of Design Systems and component-based design principles.

• Expertise in UX, interaction design, and visual design, with a keen eye for detail and a strong aesthetic sensibility.

• Solid product thinking and problem-solving capabilities, with the ability to balance user needs, business objectives, and technical constraints.

• Experience in integrating AI-powered tools into the product design process for research, ideation, and design exploration.

• Excellent communication, collaboration, and stakeholder management skills. Preferred Skills:

• Experience within the mobility, ride-hailing, car-sharing, travel, logistics, marketplace, or location-based B2C product sectors.

• Familiarity with map interfaces, location-based services, booking systems, payment gateways, and real-time experience design.

• Experience with motion design and micro-interaction development to enhance user engagement.

• Understanding of user research methodologies and data analysis for informing design decisions.

📝 Enhancement Note: The "5+ years" experience requirement positions this as a senior role. The advanced Figma proficiency, Design System knowledge, and AI integration are critical technical requirements. Preferred experience in mobility and related sectors suggests a strong preference for domain expertise, which can significantly de-risk the hiring process for TikTak.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing your design process, problem-solving approach, and the strategic thinking behind your design decisions.

• Demonstrations of end-to-end design ownership, from initial concept and user research to final UI and interaction design.

• Case studies that clearly articulate the problem, your role, the solutions developed, and the measurable impact or outcomes achieved.

• Examples of mobile-first product designs, highlighting UX flows, interaction patterns, and visual design execution.

• Evidence of working with or contributing to Design Systems. Process Documentation:

• Portfolio pieces should illustrate your methodology for user research, ideation, wireframing, prototyping, and user testing.

• Showcase how you gather and integrate data (user data, product analytics) to inform and validate design decisions.

• Include examples of how you collaborate with cross-functional teams (Product Managers, Engineers, Data Scientists) throughout the design process.

• Demonstrate your approach to ensuring design quality and consistency during the development and launch phases.

📝 Enhancement Note: The explicit mention of portfolio prioritization indicates its critical importance. The emphasis is on demonstrating a robust design process, problem-solving skills, and quantifiable results, rather than just a collection of polished UI screens. The inclusion of AI integration in the portfolio will be a significant advantage.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Istanbul, Turkey, with 5+ years of experience and specialized skills in mobile-first design and AI integration, a competitive salary range would likely fall between ₺850,000 - ₺1,300,000 TRY per year. This estimate considers the cost of living in Istanbul, the demand for senior design talent, and the specific requirements of the role.

Benefits:

• TikTak+ Budget: A discretionary budget for personal use, potentially covering services, subscriptions, or wellness activities.

• Holiday Budget: Financial allocation to support personal travel and vacation.

• Stock Options: Potential for equity in the company, tied to company performance and employee alignment, offering long-term financial upside.

• Salary Bonus: Performance-based or company-wide bonuses, providing additional financial recognition.

• Mobility Budget: Financial support for transportation, likely relevant given TikTak's focus on mobility solutions.

• 20 Days of Annual Leave: Generous paid time off allowance for work-life balance.

• Private Health Insurance: Comprehensive health coverage for employees and potentially their dependents.

Working Hours: The standard work week is typically 40 hours, aligning with the "Full-Time" employment type. However, in a dynamic tech environment like TikTak, there may be an expectation of flexibility to meet project deadlines and urgent needs, while still respecting work-life balance.

📝 Enhancement Note: The salary range is an estimation based on public data for similar roles in Istanbul. The benefits package is comprehensive, with stock options and performance bonuses indicating a growth-oriented company culture. The mobility budget is particularly relevant given TikTak's business.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobility, Car Rental & Sharing, Technology. TikTak operates within a rapidly evolving urban mobility sector, leveraging technology to provide convenient and innovative transportation solutions. This industry is characterized by fast-paced innovation, intense competition, and a strong focus on user experience and operational efficiency.

Company Size: TikTak is described as Turkey's "youngest and fastest-growing" car rental and sharing company. While specific employee numbers aren't provided, this suggests a scale-up environment, likely ranging from 50-250 employees, characterized by agility, a strong sense of mission, and a dynamic, evolving organizational structure.

Founded: Founded recently, this implies a modern, tech-centric approach to business, likely embracing agile methodologies and a culture of continuous improvement.

Team Structure:

• The Product Design team is likely a key component of the Product organization, working closely with Product Management.

• Designers will collaborate extensively with Software Development teams, Data Scientists, Growth Marketers, and Customer Experience specialists.

• The reporting structure for a Senior Product Designer would typically be to a Head of Design, Design Lead, or CPO (Chief Product Officer), with direct collaboration across various departments. Methodology:

• Data-Driven Design: Decisions are informed by user research, product analytics, and A/B testing.

• Agile Development: Design processes are integrated into agile sprints, emphasizing iterative development and rapid feedback loops.

• User-Centricity: A strong focus on understanding and addressing user needs throughout the product development lifecycle.

• Innovation & Experimentation: A culture that encourages exploring new ideas, technologies (like AI), and approaches to product development.

Company Website: https://tiktakkirala.com/

📝 Enhancement Note: The company culture is described as dynamic, innovative, and collaborative, supporting individual contributions and ideas. This "startup-like" environment within a growing company suggests opportunities for significant impact and professional growth, but also demands adaptability and a proactive mindset.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role. It signifies a level of expertise and experience where individuals are expected to take significant ownership of design projects, mentor junior designers, and contribute strategically to product direction. They are not just executing tasks but are instrumental in defining problems and solutions.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Design, working within a product team structure. They will collaborate closely with Product Managers, Engineers, Data Analysts, and other cross-functional stakeholders.

Operations Impact: The Senior Product Designer's impact is directly tied to the user experience and product success. By creating intuitive, engaging, and effective designs, they drive user adoption, retention, satisfaction, and ultimately, contribute to TikTak's business objectives, such as increased bookings, efficient operations, and market share growth.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer or Design Manager role, guiding a team and setting design strategy.

• Specialization: Deepen expertise in specific areas like mobility UX, AI-driven design, or complex interaction design.

• Cross-functional Exposure: Gain deeper insights into product management, engineering, and business strategy through close collaboration.

• Mentorship: Opportunity to mentor junior designers, developing coaching and leadership skills.

• Strategic Influence: Contribute to shaping the overall product vision and design culture at TikTak.

📝 Enhancement Note: The Senior level implies a path toward leadership or deep specialization. The growth opportunities are framed around increasing responsibility, mentorship, and strategic influence within a growing tech company.

🌐 Work Environment

Office Type: The job is listed as "On-site" with a primary location in Istanbul. This suggests a physical office environment where collaboration and in-person interaction are valued. It is likely a modern, tech-oriented office space designed to foster creativity and teamwork.

Office Location(s): Istanbul, Turkey. This vibrant, bustling city offers a dynamic backdrop for a tech company focused on urban mobility.

Workspace Context:

• Collaborative Environment: The description emphasizes teamwork and idea sharing, suggesting an open and interactive workspace designed to facilitate cross-functional collaboration.

• Tools & Technology: Access to industry-standard design tools (Figma), prototyping software, and potentially other collaboration platforms.

• Team Interaction: Opportunities for regular interaction with design peers, product managers, engineers, and other stakeholders, fostering a strong sense of community and shared purpose.

Work Schedule: While a standard 40-hour work week is implied for full-time roles, the dynamic nature of a fast-growing tech company may require flexibility. The focus on innovation and rapid development suggests an environment where passionate individuals can thrive, potentially with some flexibility in hours, but with an expectation of commitment to project goals.

📝 Enhancement Note: The "On-site" requirement indicates a preference for in-person collaboration, which is common in design roles for fostering team cohesion and spontaneous idea exchange. The Istanbul location places the role in a major economic and cultural hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A dedicated session where you present your selected case studies, detailing your process, problem-solving approach, and impact. Expect in-depth questions about your design decisions and rationale.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other stakeholders to assess collaboration style, technical understanding, and cultural fit.

• Design Challenge (Potential): A practical exercise, possibly a take-home assignment or an in-person whiteboard session, to evaluate your design thinking and problem-solving skills in a simulated scenario.

• Hiring Manager/Leadership Interview: A final discussion with the hiring manager or a design leader to assess overall fit, career aspirations, and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest, most relevant projects that best showcase your end-to-end design process, problem-solving skills, and impact.

• Focus on Process: Clearly articulate the "why" behind your decisions. Detail your research methods, ideation techniques, prototyping approaches, and how you iterated based on feedback and data.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced user errors, improved engagement).

• Highlight AI Integration: Showcase specific examples of how you've leveraged AI tools in your workflow, explaining the benefits and outcomes.

• Tell a Story: Structure your case studies as compelling narratives that highlight your problem-solving journey and your contribution to the final solution.

Challenge Preparation:

• Understand the Context: If given a challenge, thoroughly analyze the problem statement, target users, and business goals.

• Think Out Loud: Clearly articulate your thought process, assumptions, and design decisions.

• Prioritize Solutions: Focus on delivering a well-reasoned solution, even if it's not fully polished, demonstrating your ability to think critically and strategically.

• Consider Constraints: Be mindful of technical and business constraints that might influence your design choices.

📝 Enhancement Note: The emphasis on portfolio review and a potential design challenge highlights the practical, skills-based nature of this hiring process. Candidates should prepare to deeply discuss their design process and demonstrate their ability to solve complex problems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Advanced proficiency with components, variants, auto layout, and prototyping features is critical.

• Prototyping Tools: Beyond Figma, familiarity with tools like Principle, After Effects, or similar for advanced micro-interactions and motion design may be beneficial.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar for understanding user behavior and informing design decisions.

• A/B Testing Tools: Familiarity with platforms that facilitate experimentation and data-driven design validation.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM systems (like Salesforce) and marketing automation platforms function can provide context for user journeys and data flow. AI Integration Tools:

• Familiarity with AI-powered design assistance tools, AI for research synthesis, ideation tools, or generative design platforms that can augment the design process.

📝 Enhancement Note: Figma is explicitly called out as a core requirement. The inclusion of AI integration tools is a forward-looking requirement, indicating TikTak's commitment to leveraging new technologies in their design operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Dynamism: A core value, encouraging continuous improvement, embracing new technologies (like AI), and adapting quickly to market changes.

• User-Centricity: A deep commitment to understanding and solving user problems, ensuring that every design decision prioritizes the user experience.

• Collaboration & Transparency: Fostering an environment where ideas are shared openly, feedback is constructive, and cross-functional teams work cohesively.

• Ownership & Results: Encouraging individuals to take responsibility for their work, drive projects forward, and focus on delivering measurable business outcomes.

• Freedom & Contribution: Valuing individual contributions and ideas, empowering team members to shape the product and the company's direction.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integral members of product teams, working closely with Product Managers, Engineers, and Data Scientists.

• Iterative Feedback Loops: A culture of regular design critiques, peer reviews, and open communication to refine designs and ensure alignment.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and new techniques within the design team and across departments.

📝 Enhancement Note: The company culture emphasizes innovation, user focus, and a collaborative, results-oriented approach. This suggests a fast-paced environment where designers are empowered to make a significant impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Consistently finding elegant solutions that satisfy both user desires and TikTak's strategic objectives in a competitive market.

• Rapid Iteration in a Growth Environment: Adapting to fast-paced development cycles and evolving product priorities while maintaining design quality and consistency.

• Integrating AI Effectively: Exploring and implementing AI tools in the design workflow in a meaningful way that genuinely enhances the design process and product outcomes.

• Designing for Scalability: Creating user experiences that can scale effectively as TikTak continues its rapid growth and potentially expands its service offerings.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone expertise in areas like motion design, complex interaction patterns, and advanced prototyping.

• AI in Design: Becoming a go-to expert within the company for leveraging AI tools in product design, staying at the forefront of industry trends.

• Product Strategy Involvement: Contributing to higher-level product strategy discussions and roadmapping.

• Mentorship Programs: Formal or informal opportunities to mentor junior designers or be mentored by senior leaders.

• Industry Exposure: Potential for attending relevant design conferences or workshops focused on mobility, UX, or emerging technologies.

📝 Enhancement Note: The challenges are typical for a senior role in a high-growth tech company. The growth opportunities are geared towards developing leadership, strategic influence, and specialized expertise, particularly in cutting-edge areas like AI integration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned a product or problem area from discovery to launch. What were the key challenges and how did you overcome them?" (Focus on your end-to-end process, decision-making, and impact.)

• "How do you approach balancing user needs, business goals, and technical constraints in your design process?" (Highlight your product thinking and problem-solving framework.)

• "Walk us through how you would integrate AI tools into the design process for a new feature in our car-sharing app. What specific tools would you consider and why?" (Demonstrate your understanding of AI applications in design.)

• "How do you ensure design consistency and quality are maintained throughout the development process?" (Discuss your collaboration with engineers and your approach to design handoff.) Company & Culture Questions:

• "What excites you about TikTak's mission and the mobility industry?" (Show genuine interest and research.)

• "How do you contribute to a positive and innovative design culture?" (Relate your experiences to TikTak's stated values.)

• "Describe your experience working in a fast-paced, dynamic environment like TikTak." (Highlight your adaptability and proactivity.)

• "How do you handle constructive criticism or differing opinions during design reviews?" (Showcase your collaborative and growth mindset.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process you followed, the solutions you designed, and the measurable outcomes.

• Emphasize Your Thinking: Focus on explaining the "why" behind your design decisions. What data, research, or user insights informed your choices?

• Showcase Figma Mastery: Be prepared to discuss your use of advanced Figma features, Design Systems, and prototyping capabilities.

• Demonstrate AI Integration: Clearly articulate how AI tools were used in your process and the value they added.

• Be Concise and Engaging: Respect the interviewer's time by being clear, focused, and enthusiastic.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, strong problem-solving skills, deep understanding of the design process, and a proactive approach to leveraging new technologies like AI.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Breezy HR platform.

• Portfolio Customization: Curate a portfolio that specifically highlights 2-3 of your most impactful projects, emphasizing your end-to-end design process, mobile-first approach, and any experience with AI integration in design. Ensure case studies clearly articulate problem definition, your solution, and quantifiable results.

• Resume Optimization: Tailor your resume to prominently feature keywords relevant to Senior Product Design, UX/UI, Figma, Design Systems, mobile design, AI integration, and cross-functional collaboration. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, problem-solving methodologies, and how you leverage tools like Figma and AI. Prepare to discuss specific project examples that demonstrate your strategic thinking and impact.

• Company Research: Thoroughly research TikTak's mission, services, target audience, and recent news. Understand their position in the mobility market and how your skills can contribute to their growth and innovation, particularly regarding their tech-forward approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.