Senior Product Designer at Simply

📍 Job Overview

Job Title: Senior Product Designer

Company: Simply

Location: Tel Aviv-Yafo, Israel

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: May 31, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

Drive the end-to-end design process for innovative consumer-facing creative learning applications, impacting millions of users globally.
Translate complex user needs and business objectives into simple, intuitive, and visually compelling product experiences across mobile and web platforms.
Champion a user-centric design approach, leveraging qualitative and quantitative data to inform design decisions and validate solutions.
Collaborate closely with cross-functional teams, including product managers, engineers, and marketers, to deliver cohesive and high-impact product features.
Contribute to advancing the brand vision and marketing strategies through creative design execution.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for significant autonomy, strategic input, and a proven track record in leading design initiatives from concept to launch within a consumer tech environment. The emphasis on "consumer subscription service" and "creative learning" suggests a focus on user engagement, retention, and monetization strategies within the design.

📈 Primary Responsibilities

Lead the design of new features and products for Simply's suite of creative learning apps (e.g., Simply Piano, Simply Guitar), ensuring a seamless and engaging user experience.
Conduct user research, including usability testing, surveys, and interviews, to deeply understand user needs, pain points, and behaviors.
Analyze user data from A/B tests, analytics tools, and other sources to identify opportunities for design improvement and optimization.
Develop wireframes, user flows, prototypes, and high-fidelity mockups to effectively communicate design concepts and solutions.
Collaborate with product managers to define product requirements and with engineers to ensure accurate and high-quality implementation of designs.
Partner with marketing teams to ensure brand consistency and to translate marketing needs into effective design solutions.
Contribute to and evolve Simply's design system, ensuring consistency and scalability across all products.
Mentor and guide junior designers, sharing best practices and fostering a culture of design excellence.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic contribution. The "full ownership of the entire product life cycle" implies responsibility for user research, ideation, prototyping, testing, and post-launch iteration. The mention of "advancing the brand vision" suggests a need for strong visual design and branding skills alongside UX expertise.

🎓 Skills & Qualifications

Education:

Bachelor's degree in Visual Communication, Design, Human-Computer Interaction, or a related field is a strong plus. Experience:
5+ years of experience in product design within a consumer-focused technology company.
Proven track record of owning the entire product life cycle for mobile and web applications. Required Skills:
Expertise in designing for both mobile (iOS/Android) and web platforms.
Innovative problem-solving skills with a passion for transforming complex challenges into simple, intuitive user experiences.
Deep understanding of product design principles and user-centered design methodologies.
Strong grasp of branding principles and the ability to translate brand vision into design solutions.
Proficiency in analyzing and leveraging qualitative and quantitative user data (e.g., A/B testing, surveys, analytics, usability testing).
Highly independent and proactive, yet an exceptional team player capable of effective cross-functional collaboration.
Mastery of design tools such as Figma, Sketch, Adobe Photoshop, and Adobe Illustrator.
Adaptability and eagerness to learn and master new design tools and technologies as needed. Preferred Skills:
Experience with AI-driven product features or creative learning platforms.
Familiarity with front-end development concepts and constraints.
Experience working in an agile development environment.

📝 Enhancement Note: The requirement for "5+ years of experience" and the explicit mention of "full ownership of the entire product life cycle" suggest that candidates should be prepared to demonstrate leadership in design projects and a comprehensive understanding of the design process from inception to iteration. The "visual communication degree" being a "big plus" indicates that a strong portfolio showcasing visual design skills is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a minimum of 5+ years of product design experience.
Demonstrations of full product life cycle ownership, from initial concept and user research to final design and post-launch iteration.
Case studies highlighting complex problem-solving and the transformation of challenges into simple, intuitive user experiences.
Examples of designing for both mobile and web platforms, with a focus on consumer-facing applications.
Evidence of leveraging user data (qualitative and quantitative) to inform design decisions and drive product improvements.
Clear articulation of your role and contributions within multidisciplinary teams. Process Documentation:
Detailed case studies that walk through your design process for key projects.
Visualizations of user flows, wireframes, prototypes, and high-fidelity mockups.
Documentation of user research methodologies and findings.
Examples of A/B testing results and how they influenced design iterations.
Demonstrations of how you have advanced brand vision through design.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare detailed case studies that not only showcase final designs but also the thought process, research, problem-solving, and data-informed decisions that led to those outcomes. Emphasis should be placed on demonstrating ownership and impact across the entire product lifecycle.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior Product Designer with 5-10 years of experience in Tel Aviv, Israel, the estimated salary range is approximately ₪350,000 - ₪550,000 per year. This range can vary based on specific experience, skill set, and negotiation. Benefits:
Comprehensive health insurance plan.
Opportunities for professional development and continuous learning.
Access to cutting-edge design tools and technologies.
A dynamic and creative work environment with a focus on innovation.
Potential for stock options or performance-based bonuses.
Employee wellness programs and initiatives.
Generous paid time off and holidays. Working Hours:
Standard full-time working hours, typically 40 hours per week. While the role is on-site, Simply may offer some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: Salary estimation is based on research of Senior Product Designer roles in Tel Aviv, Israel, considering experience level (5-10 years) and the tech industry. Benefits are inferred based on common offerings for senior roles in established tech companies in Israel.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Technology, EdTech (Creative Learning), Mobile Applications, AI.

Company Size: Growing. While not explicitly stated, a company with multiple top-grossing apps and a fast track to building a large consumer subscription service likely falls into the mid-size to large startup category, potentially ranging from 100-500 employees.

Founded: The company was founded in 2010. This indicates a mature company with a proven product-market fit and established processes, but still retaining an innovative and fast-paced startup spirit.

Team Structure:

The Senior Product Designer will join one of several multidisciplinary product teams.
These teams typically consist of a Product Manager, Engineers (Frontend, Backend, Mobile), QA, and other specialists as needed.
The design team itself likely has a lead designer or design manager, with senior designers contributing strategically. Methodology:
Data-Driven Product Development: Strong emphasis on understanding user behavior through analytics, A/B testing, and user research to inform product decisions.
Agile Development: Likely operates within an agile framework (Scrum, Kanban) to facilitate rapid iteration and continuous improvement.
User-Centric Design: A core philosophy focused on deeply understanding and solving user problems to create engaging and effective learning experiences.
Cross-functional Collaboration: Encourages close working relationships between design, product, engineering, and marketing to ensure alignment and cohesive product development.

Company Website: https://www.hellosimply.com/

📝 Enhancement Note: Simply's mission to make creative hobbies simple and fun, coupled with their success in creative learning apps and AI companion development, suggests a culture that values innovation, user delight, and continuous improvement. The company's founding year implies a blend of established stability and ongoing growth.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who is expected to operate with a high degree of autonomy, lead design initiatives, and influence product strategy.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Lead, or potentially a VP of Product, depending on the company's organizational structure. They will work closely with Product Managers within their assigned multidisciplinary team.

Operations Impact: The Senior Product Designer's work will have a direct and significant impact on user acquisition, engagement, retention, and ultimately, subscription revenue. By crafting intuitive and enjoyable user experiences, they will be instrumental in the growth and success of Simply's creative learning platforms.

Growth Opportunities:

Leadership: Potential to grow into a Lead Product Designer role, managing a team or a specific product area.
Specialization: Opportunity to deepen expertise in areas like AI-driven design, gamification, educational technology, or mobile-first UX.
Strategic Influence: Increased involvement in product strategy, roadmap planning, and user research initiatives.
Mentorship: Opportunity to mentor junior designers and contribute to the overall design culture and processes within Simply.
Cross-Functional Development: Exposure to product management, engineering, and marketing strategies, broadening overall business acumen.

📝 Enhancement Note: The "Senior" title, combined with the emphasis on "full ownership" and "impact on our product and business," indicates strong potential for career advancement within Simply, either through increased leadership responsibilities or specialization in high-impact design areas.

🌐 Work Environment

Office Type: The role is on-site, suggesting a collaborative office environment designed to foster teamwork and innovation.

Office Location(s): Tel Aviv-Yafo, Israel. This is a vibrant tech hub known for innovation and a strong talent pool.

Workspace Context:

Collaborative Spaces: Expect environments that encourage spontaneous brainstorming, design critiques, and cross-functional team discussions.
Tools & Technology: Access to industry-standard design software (Figma, Sketch, Adobe Suite) and potentially specialized tools for prototyping, user testing, and analytics.
Team Interaction: Daily interaction with product managers, engineers, marketers, and other designers, promoting a shared sense of ownership and collective problem-solving.
Creative Culture: A workplace that likely values creativity, experimentation, and a passion for user-centric product development.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the on-site nature promoting regular team interaction and collaboration during core business hours.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests an environment that values in-person collaboration, which is often beneficial for design-intensive roles requiring frequent whiteboarding, sketching, and real-time feedback sessions.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.
Portfolio Review & Design Challenge: A presentation of your portfolio, highlighting key projects and your design process. This may be followed by a design challenge (take-home or live) to assess problem-solving skills and design execution.
Team Interviews: Meetings with Product Managers, Engineers, and potentially other Designers to evaluate collaboration skills, technical understanding, and alignment with team dynamics.
Hiring Manager Interview: A discussion with the hiring manager (e.g., Head of Design) to delve deeper into experience, strategic thinking, and leadership potential.
Final Round/Executive Interview: Potentially a meeting with senior leadership to discuss overall vision and long-term impact.

Portfolio Review Tips:

Storytelling: Structure your case studies as compelling narratives, clearly outlining the problem, your process, your role, the solutions, and the measurable impact.
Process over Polish: While polished visuals are important, focus on demonstrating your thought process, research methodologies, and how you iterated based on feedback and data.
Quantify Impact: Wherever possible, use metrics (e.g., conversion rates, engagement increases, user satisfaction scores) to showcase the success of your designs.
Tool Proficiency: Be prepared to discuss your proficiency with Figma, Sketch, Photoshop, and Illustrator, and how you leverage them in your workflow.
Tailor to Simply: Highlight projects that align with Simply's mission of creative learning, consumer apps, and potentially AI integration.

Challenge Preparation:

Understand the Context: If given a design challenge, thoroughly understand the user problem and business goals.
Focus on Process: Demonstrate your approach to problem-solving, user research, ideation, and prototyping, even if you can't complete a fully polished deliverable.
Communicate Clearly: Articulate your assumptions, decisions, and trade-offs effectively.

📝 Enhancement Note: The interview process for a Senior Product Designer role will heavily rely on the portfolio. Candidates should be prepared to articulate their design decisions, justify their approach with data and research, and demonstrate their ability to collaborate effectively within a multidisciplinary team.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design, prototyping, and handoff. Expected to be proficient.
Sketch: Another industry-standard tool; familiarity is a plus.
Adobe Photoshop: For image editing, manipulation, and asset creation.
Adobe Illustrator: For vector graphics, icons, and illustrations.

Analytics & Reporting:

Analytics Platforms (e.g., Google Analytics, Amplitude, Mixpanel): Understanding how to interpret user data and analytics to inform design decisions.
A/B Testing Tools (e.g., Optimizely, VWO): Experience in designing experiments and analyzing results to optimize user flows and features.

Prototyping & User Research:

Prototyping Tools (built into Figma/Sketch, or dedicated tools like InVision, ProtoPie): For creating interactive prototypes to test user flows and gather feedback.
User Research Platforms (e.g., UserTesting.com, Maze): Familiarity with tools for conducting remote usability tests and gathering qualitative feedback.

📝 Enhancement Note: Proficiency in Figma is almost certainly a baseline requirement given its prevalence in modern product design workflows. Experience with analytics and A/B testing tools is crucial for a data-informed design approach, aligning with the role's emphasis on understanding user data.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A drive to constantly explore new ideas and push creative boundaries to enhance user learning experiences.
User-Centricity: A deep commitment to understanding and prioritizing user needs, ensuring designs are intuitive, effective, and enjoyable.
Simplicity & Fun: Embodying the company's mission to make creative hobbies accessible and enjoyable for everyone.
Collaboration & Teamwork: Fostering an environment where diverse perspectives are valued, and collective problem-solving is encouraged.
Data-Driven Decision Making: Utilizing insights from user data and testing to validate designs and drive continuous improvement.
Ownership & Accountability: Taking responsibility for design outcomes and driving projects to successful completion.

Collaboration Style:

Cross-functional Integration: Seamless collaboration with Product Management, Engineering, and Marketing to ensure alignment on product goals and user experience.
Iterative Design Process: Openness to feedback, constructive criticism, and iterative refinement of designs based on team input and user testing.
Shared Vision: Working towards a common understanding of the product vision and contributing actively to its realization.
Transparent Communication: Maintaining open and honest communication channels to share progress, challenges, and insights effectively.

📝 Enhancement Note: The company's mission statement ("make the pursuit of creative hobbies simple and fun") strongly suggests that a culture valuing creativity, user delight, and approachability will be paramount.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing User Needs with Business Goals: Successfully integrating user desires with the company's subscription-based revenue model and growth objectives.
Scaling Design Systems: Maintaining consistency and efficiency as the product suite and user base grow.
Innovating in a Competitive Market: Differentiating Simply's apps and features in a crowded EdTech and creative learning space.
Designing for Diverse Learners: Catering to a wide range of user skill levels, learning styles, and motivations across different creative disciplines.
Integrating AI Effectively: Designing intuitive and valuable AI-powered features that genuinely enhance the user's learning journey.

Learning & Development Opportunities:

Exposure to AI in Education: Gaining hands-on experience with cutting-edge AI applications in the creative learning domain.
Growth in Subscription Models: Deepening understanding of user engagement and retention strategies for a successful subscription service.
Cross-Disciplinary Expertise: Developing a broader understanding of product management, engineering, and marketing within a high-growth tech company.
Advanced Design Techniques: Opportunities to learn and apply new design methodologies, tools, and UX research techniques.
Mentorship and Leadership: Potential to grow into leadership roles and mentor emerging design talent.

📝 Enhancement Note: The challenges and growth opportunities are derived from the company's stated mission, industry, and the nature of a senior-level role in a growing tech company.

💡 Interview Preparation

Strategy Questions:

"Walk me through a product you designed from concept to launch. What was the problem, your approach, your role, and the outcome?" (Focus on demonstrating full product lifecycle ownership and impact.)
"How do you balance user needs with business objectives, especially in a subscription model?" (Prepare examples of trade-offs and solutions.)
"Describe a time you used data (qualitative or quantitative) to significantly change a design direction. What was the data, and what was the impact?" (Highlight your analytical and data-informed design skills.)
"How do you approach designing for different user segments or skill levels within the same product?" (Showcase your understanding of user segmentation and inclusive design.) Company & Culture Questions:
"What excites you about Simply's mission and our products?" (Research the apps, mission, and values.)
"How do you contribute to a collaborative team environment?" (Provide examples of your teamwork and communication style.)
"How do you stay up-to-date with design trends and new tools?" (Show your passion for continuous learning.)
"Describe your experience with branding and how you ensure brand consistency in your designs." (Connect your skills to Simply's brand vision.) Portfolio Presentation Strategy:
Curate Selectively: Choose 3-4 of your strongest projects that best represent your skills and experience relevant to Simply.
Focus on Process: Dedicate significant time to explaining your thinking, research, iterations, and problem-solving for each project.
Highlight Your Role: Clearly articulate what you did, especially within a team context.
Quantify Results: Use metrics to demonstrate the success and impact of your designs.
Be Prepared for Q&A: Anticipate questions about your decisions, challenges, and alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a robust design process, strong collaboration skills, and a clear understanding of Simply's business and user base.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the Simply careers portal via the provided URL.
Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate experience in consumer tech, mobile/web design, user research, A/B testing, and driving product lifecycle ownership. Emphasize case studies showcasing problem-solving and data-informed decision-making.
Resume Optimization: Ensure your resume clearly outlines your 5+ years of relevant experience, proficiency in key design tools (Figma, Sketch, Adobe Suite), and achievements in transforming complex problems into intuitive user experiences. Use keywords from the job description.
Interview Preparation: Practice articulating your design process, decision-making rationale, and project outcomes. Prepare to discuss your approach to user research, data analysis, and collaboration within multidisciplinary teams. Prepare to present your portfolio confidently.
Company Research: Thoroughly research Simply's mission, products (Simply Piano, Guitar, etc.), target audience, and recent news. Understand their emphasis on creative learning and AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer