Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Shakepay FR

Location: Remote, Canada

Job Type: Full-time

Category: Product Design / FinTech Operations

Date Posted: April 20, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead end-to-end product design initiatives, encompassing user research, discovery, prototyping, testing, and final execution across mobile and web platforms.

• Shape product direction by partnering with Product Managers and Engineers early in the ideation process, influencing roadmap decisions beyond just execution.

• Design user experiences that measurably improve key product metrics like activation, engagement, retention, and conversion, ensuring intuitive and high-quality interactions.

• Act as a champion for user understanding, leveraging qualitative and quantitative insights to inform design decisions and maintain focus on genuine user needs.

• Contribute to the evolution and scalability of design systems, ensuring consistency across the application, web interfaces, and marketing surfaces.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a strong emphasis on leading design strategy and execution for key product areas. The focus on "end-to-end" ownership, shaping product direction, and impacting core user metrics indicates a strategic, high-impact role within the product development lifecycle, requiring deep user empathy and system-thinking capabilities. The mention of FinTech and Bitcoin suggests a need for understanding complex financial concepts and user trust in a regulated environment.

📈 Primary Responsibilities

• End-to-End Design Ownership: Take full responsibility for the design lifecycle of major product areas, from initial user research and problem definition through to detailed prototyping, user testing, and final implementation on both mobile and web platforms.

• Product Strategy Influence: Collaborate closely and proactively with Product Management and Engineering teams to define product challenges, explore solution spaces, and provide critical design input that shapes the product roadmap and strategic direction.

• Impact-Driven Design: Develop and deliver user-centered designs that directly contribute to improving key performance indicators (KPIs) such as user activation rates, engagement levels, customer retention, and conversion funnels, while maintaining a high standard of user experience.

• Customer Advocacy: Champion user needs and insights by integrating qualitative feedback from user interviews, usability testing, and quantitative data analytics into the design process, ensuring solutions are grounded in real-world user requirements.

• Design System Advancement: Contribute to the development, maintenance, and scalability of the company's design system, ensuring visual and interactive consistency across all product touchpoints, including the mobile app, web platform, and marketing materials.

• Design Quality Elevation: Actively participate in raising the overall quality of design output, processes, and cross-team collaboration, providing constructive feedback, mentoring junior designers (if applicable), and fostering a strong, cohesive design culture.

📝 Enhancement Note: The responsibilities highlight a blend of strategic input and detailed execution typical of a senior-level design role. The emphasis on influencing product direction and improving key metrics implies a need for strong analytical skills and the ability to connect design decisions to business outcomes, which is critical in operations-focused environments.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in product design is expected.

Experience: 5 to 8+ years of experience in designing and successfully delivering consumer-facing digital products, with a proven track record on both mobile and web platforms.

Required Skills:

• Product Design Expertise: Demonstrated ability to lead and execute product design projects from concept to launch.

• Full-Stack Design Thinking: Experience in managing the entire user journey, from initial discovery and research to detailed UX/UI design, prototyping, and final implementation.

• Cross-Platform Design: Proven experience designing for both mobile (iOS/Android) and web applications.

• System Design Acumen: Ability to think systemically and contribute to, or lead, the development of scalable design systems and component libraries.

• Visual & Interaction Design: Strong command of visual design principles and interaction design patterns to create intuitive and aesthetically pleasing interfaces.

• Prototyping Proficiency: Skilled in using prototyping tools (e.g., Figma) to create interactive mockups and test design concepts.

• User Research & Data Analysis: Ability to leverage qualitative and quantitative user data to inform design decisions and validate solutions.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design rationale clearly to cross-functional stakeholders (Product, Engineering, Marketing).

• Problem-Solving: Adept at tackling ambiguous problems and developing innovative solutions from scratch.

• Agile Project Management: Comfortable working in fast-paced, agile environments, adapting to changing priorities.

Preferred Skills:

• FinTech/Crypto Passion: Genuine interest in and understanding of Bitcoin, cryptocurrency, and financial empowerment.

• Consumer-Facing Product Experience: Specific experience designing for high-growth consumer applications.

• A/B Testing & Experimentation: Experience designing and interpreting results from A/B tests to optimize user flows.

• Design Operations Understanding: Familiarity with design operations principles to streamline workflows and improve team efficiency.

• Accessibility Standards: Knowledge of WCAG or other accessibility guidelines to ensure inclusive design.

📝 Enhancement Note: The requirement for 5-8+ years of experience and the emphasis on end-to-end ownership, system design, and cross-functional collaboration point towards a senior individual contributor role. The "passion for Bitcoin" is a key differentiator, suggesting a cultural and domain-specific fit is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your process for significant product features or entire product areas, from initial problem definition and user research through to final design execution and impact measurement.

• Problem Definition & Solution Exploration: Clearly articulate the user problems you were trying to solve and demonstrate the breadth of solutions explored before arriving at the final design.

• User-Centric Process: Highlight your approach to user research, usability testing, and how user feedback was integrated into the design throughout the project lifecycle.

• Systematic Design: Include examples of how you contributed to or utilized design systems, component libraries, or style guides to ensure consistency and scalability.

• Impact & Metrics: Quantify the impact of your designs by presenting key metrics (e.g., conversion rates, engagement improvements, user satisfaction scores) and explaining how these were achieved.

Process Documentation:

• Workflow Design: Demonstrate your ability to map out complex user flows and identify opportunities for optimization and simplification.

• System Implementation: Provide examples of how you have implemented designs within established design systems or helped evolve them.

• Performance Analysis: Show how you analyze design performance post-launch and iterate based on data and user feedback.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It needs to go beyond just aesthetics and demonstrate strategic thinking, a rigorous process, and measurable impact. The emphasis on "end-to-end" and "systematic design" aligns with operational efficiency and scalability.

💵 Compensation & Benefits

Salary Range: $150,000+ CAD per year (Base Salary) This is a base salary range and may vary based on factors such as experience, skills, and qualifications. Total compensation is enhanced by stock options and performance-based increases.

Benefits:

• Equity: Stock options granted as part of compensation, allowing employees to share in the company's growth.

• Performance-Based Compensation: Annual salary reviews and potential for increases based on individual performance.

• Comprehensive Health & Wellness:

  • Extended health and dental insurance coverage.
  • Health Spending Account (HSA) to cover eligible medical expenses.
  • Wellness Spending Account (WSA) for activities promoting well-being.

• Remote Work Flexibility: Option to work from anywhere in Canada, with optional access to offices in Montreal and Toronto.

• Professional Development: An annual budget of $2,000 CAD for courses, certifications, and training to support career growth.

• Generous Paid Time Off:

  • 20 days of vacation per year.
  • A $1,000 bonus if all vacation days are utilized.

• Parental Leave: Top-up benefits for parental leave, providing up to 100% of salary for 18 weeks.

• Team Building: Quarterly team or company events to foster in-person connections.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility expected to manage cross-functional collaboration across different time zones within Canada.

📝 Enhancement Note: The salary range is explicitly stated as $150,000+ CAD, with additional components like stock options and performance reviews. The benefits package is robust, emphasizing remote work, professional development, and a strong work-life balance, which are attractive to senior talent. The vacation bonus is a unique perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / Cryptocurrency (Bitcoin)

Company Size: The description implies significant growth ("million of Canadians use Shakepay," "44 million dollars in funding") but doesn't provide a specific employee count. It's likely a growing mid-sized company.

Founded: 2015

Team Structure:

• Cross-Functional Pods: The role emphasizes close collaboration with Product and Engineering teams, suggesting a pod-based or agile team structure where designers work closely with PMs and engineers on specific product areas.

• Design Community: The responsibility to "raise the level of design" and "contribute to a strong design culture" implies a growing design team or function within the company, with opportunities for peer feedback and mentorship.

• Reporting: Likely reports into a Head of Product Design, Design Lead, or potentially a Head of Product, depending on the organizational structure.

Methodology:

• Customer-Centricity: Driven by user needs and data, as evidenced by the emphasis on user research and metrics.

• Agile & Iterative: Fast-paced execution and continuous improvement are implied by the company's mission and growth.

• Data-Informed Decisions: Regular use of qualitative and quantitative data to guide product and design choices.

• Collaborative Environment: Strong emphasis on teamwork and open communication across departments.

Company Website: shakepay.com

📝 Enhancement Note: Shakepay positions itself as a mission-driven company focused on democratizing Bitcoin. The culture is described as fast-paced, collaborative, and idea-driven, with a strong emphasis on impact and growth. This FinTech context requires a high degree of trust, security, and user education.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC) within the Product Design function. This level focuses on deep expertise, end-to-end ownership of complex product areas, and influencing product strategy.

Reporting Structure: Expected to report to a Design Lead, Head of Product Design, or a senior Product Management role. Will work closely with Product Managers and Engineers.

Operations Impact: The Senior Product Designer's work directly influences user acquisition, engagement, retention, and conversion – key operational metrics for a FinTech platform. By improving these metrics through intuitive design, the role has a significant impact on revenue generation and customer lifetime value.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Design Lead or Managerial role, overseeing a team and setting design strategy for larger product areas.

• Specialization: Deepen expertise in FinTech UX, Bitcoin/crypto product design, or design systems.

• Product Strategy: Evolve from execution to a more strategic product definition role, shaping the company's product vision.

• Mentorship: Guide and mentor junior designers, contributing to the overall growth of the design team.

• Broader FinTech Exposure: Expand knowledge within the rapidly evolving cryptocurrency and financial services landscape.

📝 Enhancement Note: This role offers substantial growth potential beyond just design execution, enabling the candidate to influence product strategy and potentially move into leadership or specialized roles within the FinTech space. The "Operations Impact" section highlights how design directly ties into core business operations.

🌐 Work Environment

Office Type: Fully Remote with optional office access in Montreal and Toronto. This indicates a modern, flexible work environment designed to attract talent across Canada.

Office Location(s): Primarily remote within Canada. Optional physical office spaces are available in Montreal and Toronto, likely intended for collaboration, team events, or for those who prefer an office setting.

Workspace Context:

• Remote Collaboration Tools: Emphasis on effective communication and collaboration using digital tools (e.g., Slack, Figma, video conferencing) to maintain team cohesion and productivity.

• Autonomous Work: Expectation of self-direction and proactive engagement in a remote setting.

• Cross-Functional Interaction: Opportunities to interact and collaborate with diverse teams (Product, Engineering, Marketing) to achieve common goals.

• Technology Access: Access to industry-standard design software and collaboration platforms.

Work Schedule: Standard full-time, likely based on Eastern Time (ET) for core collaboration hours, but with flexibility to accommodate remote work across Canadian time zones. The 40-hour work week is typical, but the nature of FinTech and product development may require occasional flexibility.

📝 Enhancement Note: The emphasis on remote work from anywhere in Canada, with optional office access, defines a flexible and modern work environment. This setup requires strong communication protocols and self-management skills from the employee.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for alignment with required experience and skills.

• Hiring Manager Interview: Discussion about your experience, design philosophy, and fit with the team and company culture. Focus on end-to-end project examples.

• Portfolio Presentation & Design Challenge: A session where you present your portfolio case studies, and potentially a take-home or live design exercise to assess your problem-solving and design skills. Expect questions about your process, decision-making, and how you handle ambiguity.

• Cross-Functional Interviews: Meetings with Product Managers and Engineers to assess collaboration style, communication skills, and ability to integrate design into the development process.

• Final Interview: Potentially with a senior leader (e.g., Head of Product, CEO) to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest end-to-end case studies that best represent your capabilities in mobile and web consumer products, ideally with FinTech or complex problem-solving elements.

• Tell a Story: Structure each case study as a narrative: the problem, your process, your role, the challenges, your solutions, and the measurable impact.

• Highlight Your Process: Clearly articulate your design methodology, user research techniques, and how you handled trade-offs and constraints.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs. If metrics aren't available, explain how you would measure success.

• Showcase System Thinking: Include examples of how you've worked with or contributed to design systems, ensuring consistency and scalability.

• Be Prepared to Discuss: Anticipate questions about your design choices, your collaboration with stakeholders, and your approach to ambiguity.

Challenge Preparation:

• Understand Shakepay: Research Shakepay's mission, products, target audience, and competitive landscape. Understand their position in the Bitcoin/FinTech space.

• Focus on User Problems: For any design challenge, start by deeply understanding the user problem and defining clear objectives before jumping into solutions.

• Articulate Trade-offs: Be ready to discuss design decisions and the trade-offs you made, considering user needs, technical feasibility, and business goals.

• Demonstrate Collaboration: Think about how you would collaborate with Product and Engineering on the challenge, and how you would present your solution.

📝 Enhancement Note: This section provides actionable advice for candidates, emphasizing the critical role of the portfolio and the need to demonstrate end-to-end thinking, problem-solving, and impact, which are key operational aspects of design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is explicitly required.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping or animation tools may be beneficial for creating rich interactive experiences.

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, Dovetail).

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Amplitude, Mixpanel, or Google Analytics to track user behavior, engagement, and conversion metrics.

• Data Visualization Tools: Familiarity with tools that allow designers to understand and present data insights (e.g., Tableau, Looker, or built-in dashboards).

CRM & Automation:

• While not directly a design tool, understanding how design impacts CRM and marketing automation workflows can be beneficial, especially for marketing-related design surfaces.

📝 Enhancement Note: Figma is a non-negotiable requirement. The mention of analytics tools underscores the data-driven nature of the role and the need for designers to understand how their work impacts key business operations and metrics.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong belief in the mission of democratizing Bitcoin and empowering financial futures for Canadians.

• Collaboration: Emphasis on working together across teams to achieve shared goals, fostering a supportive and communicative environment.

• Excellence & Impact: Striving for high-quality work that delivers tangible results and makes a significant impact on users and the business.

• Continuous Learning: A culture that encourages professional development, skill enhancement, and staying ahead in the fast-evolving FinTech space.

• Idea Meritocracy: Valuing great ideas regardless of seniority or title, encouraging open contribution and constructive debate.

Collaboration Style:

• Partnership with Product & Engineering: Designers are integrated early and often with product and engineering teams, acting as strategic partners rather than just implementers.

• Open Communication: Encouraging direct and transparent communication to resolve issues quickly and ensure alignment.

• Feedback-Oriented: A culture where constructive feedback is regularly exchanged to improve designs and processes.

📝 Enhancement Note: The company values emphasize impact, collaboration, and a strong mission. This indicates a culture where designers are expected to be proactive, communicative, and deeply invested in the company's success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: The FinTech and cryptocurrency space is dynamic, requiring continuous learning and adaptation to new technologies, regulations, and user expectations.

• Building Trust: Designing for a financial product, especially one involving Bitcoin, requires a strong focus on security, transparency, and building user trust.

• Balancing Innovation with Simplicity: Creating user-friendly experiences for complex financial concepts and products.

• Remote Collaboration at Scale: Maintaining strong team cohesion and effective communication across a distributed workforce.

• Driving Metric Impact: Translating design efforts into measurable improvements in key operational metrics.

Learning & Development Opportunities:

• FinTech & Bitcoin Expertise: Deepen understanding of the cryptocurrency market, financial regulations, and user needs in this domain.

• Design Leadership: Develop skills in mentoring, team management, and strategic design leadership.

• System Design Mastery: Become an expert in building and scaling robust design systems.

• Product Strategy Acumen: Enhance ability to influence product roadmaps and define future product direction.

• Professional Development Budget: Utilize the $2,000 annual budget for courses, conferences (e.g., design, FinTech), and certifications.

📝 Enhancement Note: The challenges highlight the unique aspects of working in FinTech and the need for continuous learning. The growth opportunities are substantial for a senior individual contributor looking to expand their influence and expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led an end-to-end design process for a significant product feature. What was your process, what challenges did you face, and what was the outcome?"

• "How do you approach balancing user needs with business goals and technical constraints in your design decisions?"

• "Walk us through your process for identifying and solving ambiguous product problems. How do you define the problem space?"

Company & Culture Questions:

• "What interests you about Shakepay's mission and the FinTech/Bitcoin space?"

• "How do you contribute to fostering a strong design culture within a team or organization?"

• "Describe your ideal collaboration style with Product Managers and Engineers."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and responsibilities, your process (research, ideation, prototyping, testing), key decisions and trade-offs, and the measurable impact.

• Focus on "Why": Be prepared to explain the rationale behind your design choices, not just present the final UI.

• Showcase Collaboration: Highlight how you worked with cross-functional teams and incorporated their feedback.

• Quantify Results: Emphasize any metrics or data that demonstrate the success of your designs. If direct metrics are unavailable, discuss how you would measure success.

• Be Ready for Q&A: Anticipate deep dives into specific design decisions, your problem-solving approach, and how you handle constructive criticism.

📝 Enhancement Note: Interview preparation should focus on demonstrating end-to-end ownership, strategic thinking, strong collaboration skills, and the ability to connect design work to business outcomes, all critical for a senior operations-aligned role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Shakepay FR careers portal.

• Portfolio Customization: Ensure your portfolio clearly showcases 2-3 end-to-end case studies that align with the responsibilities and requirements, highlighting your process and impact.

• Resume Optimization: Tailor your resume to emphasize your experience in consumer products, cross-platform design, and any FinTech or Bitcoin-related interests. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on your strategic approach, problem-solving abilities, and collaboration. Be ready to discuss your design philosophy and passion for Shakepay's mission.

• Company Research: Familiarize yourself with Shakepay's products, mission, and recent news. Understand their position in the Canadian FinTech landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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