Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer (UI/UX-focused)

Company: RootstockLabs Ltd.

Location: Remote (Europe / South America)

Job Type: Full-time / Contractor

Category: Product Design / UI/UX

Date Posted: June 01, 2026

Experience Level: 7+ years

Remote Status: 100% Remote

🚀 Role Summary

• This is a product-first role requiring end-to-end ownership of the product design lifecycle, from concept to execution, focusing on user-centered problem-solving and intuitive, scalable solutions.

• The position demands a dual focus on deep UX thinking to understand and address user pain points, and high-fidelity UI craft for visually compelling and pixel-perfect interfaces across web and mobile.

• Collaboration is key, involving close partnerships with Product Management, Engineering, and Marketing teams to ensure cohesive user experiences and contribute to the company's evolving design system.

• While core responsibilities are in product design, additional skills in illustration and motion design are highly valued for their potential to significantly enhance product narratives and user engagement.

📝 Enhancement Note: The role is explicitly defined as "product-first" and "product design, UI/UX-focused," indicating a strong emphasis on strategic thinking and problem-solving beyond just visual aesthetics. The requirement for end-to-end ownership suggests a need for candidates who can manage projects autonomously and drive them to completion. The mention of "scalable solutions" implies a need for designs that can adapt to future growth and complexity.

📈 Primary Responsibilities

• Lead the entire product design process, from initial problem definition and user research to the final delivery of intuitive and scalable solutions for web and mobile platforms.

• Conduct thorough user research, including interviews, usability testing, and data analysis, to identify and validate user pain points and needs.

• Translate complex product requirements and business objectives into clear, user-friendly design flows and interfaces.

• Develop high-fidelity, pixel-perfect UI designs, paying meticulous attention to layout, typography, visual hierarchy, and overall aesthetic appeal.

• Contribute to the development, maintenance, and expansion of a comprehensive and scalable design system to ensure brand consistency and design efficiency.

• Collaborate effectively with Product Managers to define product roadmaps and feature sets, and with Engineering teams to ensure designs are feasible and implemented accurately.

• Work with Marketing teams to design print materials, such as brochures and event assets, supporting broader business and marketing initiatives.

• Ensure design consistency across all product touchpoints and brand expressions.

• Perform design quality assurance (QA) to identify and resolve any visual or functional bugs before release, and iterate on designs based on user feedback and performance metrics.

📝 Enhancement Note: The responsibilities highlight a comprehensive design scope, encompassing research, strategy, execution, and collaboration. The inclusion of "print materials" suggests a broader brand stewardship role than typical product design positions, requiring versatility in design output. The emphasis on "design QA" and "iterate based on feedback and performance" points to a data-informed and iterative design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in product design principles and execution is paramount.

Experience: 7+ years of dedicated experience in product design, with a significant focus on User Interface (UI) and User Experience (UX) design.

Required Skills:

• Proven expertise in end-to-end product design, from conceptualization through to final delivery.

• Strong command of UX thinking, including user flows, wireframing, prototyping, and information architecture.

• High level of UI craft and visual execution, with meticulous attention to detail in layout, typography, and visual hierarchy.

• Extensive experience in building, maintaining, and scaling design systems.

• Demonstrated ability to conduct user research, including qualitative and quantitative methods, and translate findings into actionable design improvements.

• Proficiency in design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Experience collaborating closely with Product Managers and Engineering teams in an agile development environment.

• Ability to work autonomously and effectively in a remote, cross-timezone setting.

• Fluent English communication (written and spoken). Preferred Skills:

• Experience in the Web3, cryptocurrency, or blockchain technology sectors.

• Proficiency in motion design, including animation principles and video creation beyond simple micro-interactions.

• Skills in illustration or creating custom visual assets.

• Basic understanding of front-end development principles and technologies (HTML, CSS, JavaScript).

• Experience working within fast-paced startup environments.

📝 Enhancement Note: The "7+ years" experience requirement, coupled with "end-to-end product experiences" and "design systems," indicates a need for a seasoned professional capable of strategic impact and independent project leadership. The "Nice to Have" section points towards specialized skills that can differentiate candidates in a competitive market. The mention of front-end development understanding is valuable for ensuring design feasibility and effective collaboration with engineers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end product design ownership, from problem definition to shipped product.

• Highlight projects that clearly articulate user pain points and how your design solutions directly addressed them.

• Include examples of design system contributions, detailing your role in its creation, maintenance, or expansion, and its impact on efficiency and consistency.

• Demonstrate strong UX thinking through detailed user flows, wireframes, and interactive prototypes.

• Present high-fidelity UI designs with exceptional visual execution, showcasing attention to detail in typography, layout, and color theory.

• Quantify impact where possible, using metrics related to user satisfaction, task completion rates, or conversion improvements. Process Documentation:

• Clearly document the design process followed for each case study, outlining research methodologies, ideation techniques, and iteration loops.

• Explain how user feedback and data were incorporated into design decisions and the iterative refinement process.

• Detail how collaboration with cross-functional teams (Product, Engineering, Marketing) was managed throughout the design lifecycle.

• Provide examples of how you ensured design consistency and scalability, referencing your involvement with design systems.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is critical. It needs to demonstrate not just visual skills but also strategic thinking, problem-solving capabilities, and the ability to manage complex projects independently. The emphasis on "end-to-end" and "design systems" means candidates should be ready to explain their process in detail and how they contribute to a scalable design infrastructure.

💵 Compensation & Benefits

Salary Range:

Given the "Senior" title, 7+ years of experience, the full remote nature (Europe/South America), and the specialized domain (Web3/DeFi), a competitive salary range is expected. For a Senior Product Designer in these regions and with this experience, a range of €70,000 - €100,000+ annually (or equivalent in USD/local currency) is a reasonable estimate. This range can vary based on specific country of residence within Europe/South America, individual experience, and negotiation.

Benefits:

• Competitive compensation package.

• 100% Remote Work within Europe / South America.

• Access to global co-working spaces.

• Work-Life Balance: Up to 35 vacation days, 30 sick days, and parental leave.

• Continuous Learning: Access to training programs, language courses, and annual learning sponsorship.

• Monthly Allowance for Contractors to support connectivity and well-being.

• Opportunity to work with cutting-edge blockchain technology.

• Global, diverse team environment.

Working Hours: The role implies a standard 40-hour work week, with flexibility to accommodate a remote, cross-timezone environment, requiring proactive communication and time management.

📝 Enhancement Note: The provided benefits list is comprehensive and targets remote employees well. The salary estimate is based on industry benchmarks for senior design roles in tech, adjusted for remote work in Europe/South America and the specific industry. The "Monthly Allowance for Contractors" is a significant perk, indicating the company values remote worker support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically FinTech and Blockchain Infrastructure, with a focus on Bitcoin-secured Decentralized Finance (DeFi).

Company Size: RootstockLabs Ltd. operates in a rapidly evolving startup environment, likely characterized by agility, innovation, and a degree of ambiguity. Specific size not provided, but the operational scope suggests a growing, well-funded entity.

Founded: RootstockLabs is a relatively new entity focused on building Bitcoin-secured DeFi infrastructure, indicating a company at the forefront of a nascent but rapidly expanding market.

Team Structure:

• The Product Design team likely consists of specialized roles (UI/UX, potentially illustration/motion) working collaboratively.

• The Senior Product Designer will report into a Head of Design or Product Lead, with close daily interaction with Product Managers and Engineers.

• Cross-functional collaboration is fundamental, involving Product, Engineering, and Marketing teams to bring products to life. Methodology:

• Data-driven design approach, using research, testing, and performance metrics to inform decisions and iterate on solutions.

• Emphasis on a scalable design system to maintain consistency and efficiency across products.

• Agile development practices, encouraging rapid iteration and close feedback loops.

• Focus on user-centricity, ensuring all design decisions prioritize user needs and business goals.

Company Website: rootstock.io

📝 Enhancement Note: The company operates at the intersection of established financial institutions and cutting-edge blockchain technology, suggesting a culture that balances innovation with compliance and security. The "product-first" and "user-centered" emphasis within the description points to a design-led culture.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of expertise and autonomy where individuals are expected to lead design initiatives, mentor junior designers, and significantly influence product strategy. The responsibility for end-to-end ownership and design system scaling underscores this seniority.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or a senior Product Manager. They will work closely with Product Managers and Engineering teams on a daily basis, contributing significantly to product development cycles.

Operations Impact: The impact of this role is direct and substantial. By owning the product design process, the Senior Product Designer will shape the user experience of RootstockLabs' DeFi infrastructure, directly influencing customer adoption, engagement, and satisfaction for both companies and financial institutions. Their work is critical to making complex blockchain technology accessible and user-friendly.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer or Design Manager role, overseeing a team and setting design direction.

• Specialization: Deepen expertise in specific areas like Web3 design, motion graphics, or illustration, becoming a subject matter expert.

• Strategic Influence: Contribute to product strategy and roadmap planning, leveraging design insights to guide business decisions.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design team.

• Industry Expertise: Become a recognized expert in designing for the rapidly evolving DeFi and blockchain space.

📝 Enhancement Note: The seniority of the role implies significant opportunities for both technical and leadership growth. The company's focus on cutting-edge technology in a growing market suggests a dynamic environment where designers can make a tangible impact and develop specialized skills.

🌐 Work Environment

Office Type: RootstockLabs operates on a 100% remote model, meaning there is no central physical office for employees to report to daily. However, they offer access to global co-working spaces, providing options for those who prefer an office-like environment or need dedicated workspace outside their home.

Office Location(s): While the role is remote, it is restricted to individuals residing in Europe or South America, indicating a focus on specific time zones for collaboration and operational efficiency.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes close collaboration with Product, Engineering, and Marketing teams through digital tools and communication platforms.

• Technology & Tools: Employees will utilize a standard suite of digital collaboration and design tools (e.g., Figma, Slack, project management software) suitable for a remote, tech-focused company.

• Team Interaction: Regular virtual meetings, design reviews, and communication channels foster team interaction and knowledge sharing.

Work Schedule: The role is remote and cross-timezone friendly, suggesting flexibility in working hours. However, it requires individuals to be available for synchronous communication and collaboration with team members across different time zones, likely necessitating core working hours that overlap with European and South American business days.

📝 Enhancement Note: The "100% Remote" policy, coupled with specified geographic regions (Europe/South America) and access to co-working spaces, offers a blend of flexibility and structured support. This setup is designed to facilitate global talent acquisition while managing time zone challenges.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation & Discussion: A dedicated session where you present 2-3 key case studies from your portfolio, detailing your process, problem-solving approach, and impact. Expect in-depth questions about your design decisions and collaboration experience.

• Skills Assessment/Design Challenge: Potentially a practical exercise or a take-home assignment to evaluate your UX thinking, UI execution, and problem-solving abilities in a scenario relevant to RootstockLabs' product.

• Cross-Functional Interviews: Discussions with Product Managers and Engineers to assess collaboration skills, communication clarity, and technical understanding.

• Final Interview: A conversation with a senior leader or hiring manager to discuss cultural fit, long-term career aspirations, and final alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best represent your end-to-end product design process, UX problem-solving, and high-fidelity UI craft. Prioritize projects that show impact and scalability.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the challenges encountered, your design decisions and rationale, and the outcomes/impact. Use visuals effectively.

• Highlight Design Systems: If you have experience with design systems, showcase your contributions, process, and the benefits they brought.

• Quantify Results: Whenever possible, include metrics or data that demonstrate the success or impact of your designs.

• Be Prepared to Deep Dive: Be ready to discuss specific design choices, trade-offs, and your collaboration experiences in detail.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Web3, DeFi, and RootstockLabs' specific product offerings and target market.

• Practice UX Problem-Solving: Be prepared to analyze a hypothetical user problem, define requirements, map out user flows, and propose design solutions.

• Refine UI Execution: Ensure your understanding of visual design principles, typography, and layout is sharp.

• Consider Collaboration: Think about how you would communicate your design process and rationale to non-design stakeholders.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenge indicates that practical application and clear communication of process are highly valued. Candidates should be prepared to articulate their thought process and demonstrate their ability to solve problems relevant to the company's domain.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, given industry trends and emphasis on collaboration/design systems), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Jira, Confluence.

• User Research & Testing: Tools like UserTesting.com, Maze, Hotjar, or internal survey tools.

Analytics & Reporting:

• While not explicitly a design tool, familiarity with analytics platforms like Google Analytics, Mixpanel, or Amplitude would be beneficial for understanding user behavior and design impact. CRM & Automation:

• Not directly applicable to the Senior Product Designer role, but understanding how designs integrate with CRM systems or marketing automation platforms can be a plus.

📝 Enhancement Note: The core tools will revolve around design and collaboration. Figma is almost a given for a modern design team focused on design systems and remote collaboration. Understanding basic analytics will help the designer measure the impact of their work.

👥 Team Culture & Values

Operations Values:

• Product-First & User-Centric: A deep commitment to understanding and solving user problems through elegant, intuitive design.

• Innovation & Cutting-Edge Technology: A drive to work with and advance blockchain and DeFi technology.

• Collaboration & Transparency: Open communication and teamwork across departments, especially Product, Engineering, and Marketing.

• Quality & Craftsmanship: A dedication to high-fidelity UI execution and pixel-perfect detail.

• Autonomy & Ownership: Empowering individuals to take full responsibility for their work and drive projects forward independently.

• Scalability & System Thinking: Designing solutions and systems that can grow and adapt over time.

Collaboration Style:

• Digital-First: Heavy reliance on digital communication tools to bridge geographical distances.

• Cross-Functional Integration: Designers are integral parts of product teams, working closely with PMs and Engineers throughout the development cycle.

• Feedback-Oriented: An environment where constructive feedback is regularly exchanged to refine designs and processes.

• Iterative: A willingness to test, learn, and iterate on designs based on data and user input.

📝 Enhancement Note: RootstockLabs' culture appears to value innovation within a structured, collaborative, and user-focused framework. The emphasis on "product-first" and "user-centered" aligns with modern design best practices, while the "Bitcoin-secured DeFi infrastructure" context adds a layer of domain-specific ethos around security and decentralization.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Nascent Industry: Designing for Web3 and DeFi requires understanding complex technical concepts and rapidly evolving user expectations, often with less established design patterns compared to traditional software.

• Remote Collaboration Complexity: Effectively collaborating and maintaining design consistency across different time zones and cultures requires strong communication skills and proactive effort.

• Balancing Innovation with Security/Compliance: Designing user experiences for financial products on the blockchain necessitates a keen awareness of security implications and regulatory compliance, which can sometimes constrain design freedom.

• Owning End-to-End Process: Taking full ownership from problem definition to delivery in a fast-paced environment can be demanding, requiring strong project management and prioritization skills.

Learning & Development Opportunities:

• Deep Dive into Web3/DeFi: Gain specialized knowledge and expertise in a high-growth, cutting-edge industry.

• Design System Mastery: Further develop skills in building and scaling robust design systems for complex platforms.

• Cross-Functional Acumen: Enhance understanding of product management, engineering, and marketing strategies through close collaboration.

• Leadership Potential: Opportunities to mentor, lead design initiatives, and influence product direction.

• Access to Training: Company provides resources for continuous learning, language courses, and professional development sponsorships.

📝 Enhancement Note: The challenges are directly tied to the innovative but complex nature of the Web3/DeFi space and the remote work model. The growth opportunities are substantial, offering a chance to become a leader in a niche but rapidly expanding technological frontier.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for tackling a complex user problem from initial discovery to final implementation." (Focus on your end-to-end ownership, research methods, and collaboration.)

• "How do you approach designing for a new and evolving technology like Web3/DeFi, where established patterns may be scarce?" (Highlight your adaptability, research skills, and ability to define new patterns.)

• "Walk us through a design system you've worked with. What was your role, how did you ensure adoption, and what challenges did you overcome?" (Demonstrate your expertise in design systems and their impact.)

• "How do you balance user needs, business goals, and technical constraints in your design process?" (Showcase your strategic thinking and ability to make trade-offs.) Company & Culture Questions:

• "What interests you about RootstockLabs and our mission to build Bitcoin-secured DeFi infrastructure?" (Research the company's mission, products, and market position.)

• "How do you thrive in a remote, cross-timezone work environment?" (Prepare examples of your self-management, communication strategies, and collaboration tools.)

• "Describe a time you had to collaborate closely with engineering or product management. What was the outcome?" (Focus on your communication, problem-solving, and teamwork.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process, key decisions, challenges, and outcomes. Aim for a logical flow.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to illustrate your points. Explain why you made certain design choices.

• Quantify Impact: If possible, share metrics, user feedback, or business results that demonstrate the success of your designs.

• Be Ready for Deep Dives: Anticipate questions about specific design elements, trade-offs, alternative solutions you considered, and your collaboration experience.

• Connect to RootstockLabs: If possible, subtly tie your experience or insights to the company's domain (DeFi, Bitcoin security) or challenges.

📝 Enhancement Note: Preparation should focus on demonstrating end-to-end ownership, strong UX/UI skills, design system expertise, and the ability to thrive in a remote, innovative environment. Understanding the company's specific domain (DeFi/Web3) is crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 detailed case studies that best showcase your end-to-end product design process, UX problem-solving, high-fidelity UI execution, and experience with design systems. Tailor your presentation to highlight relevant skills and impact.

• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience, emphasizing achievements in product design, UI/UX, and design systems. Use keywords from the job description and quantify your accomplishments where possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, rationale for design decisions, and demonstrable impact. Prepare to discuss your experience in remote collaboration and working with blockchain/DeFi technologies.

• Company Research: Thoroughly research RootstockLabs, its mission, products, and the broader Web3/DeFi landscape. Understand their target market and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.