Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Midnite

Location: United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-08-14

Experience Level: Mid-Senior (6+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end product design lifecycle for critical areas like Casino and Loyalty, from initial concept through to successful launch.

• Drive user-centered design by translating customer needs, research findings, and business objectives into intuitive and engaging digital experiences.

• Champion the evolution and application of Midnite's design system to ensure consistency, scalability, and elevate the overall product aesthetic.

• Foster a culture of continuous improvement by leveraging customer feedback, analytics, and experimentation to iteratively refine and enhance the player experience.

• Collaborate actively within cross-functional squads, partnering closely with Product Managers, Engineers, and UX Researchers to deliver high-quality, impactful product features.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, implying a significant level of autonomy and responsibility for shaping product direction and design processes within key product verticals. The emphasis on "owning end-to-end design" and contributing to "design processes, best practices, and team culture" suggests a need for strategic thinking beyond task execution.

📈 Primary Responsibilities

• Lead the complete design process for designated product areas, including user research, ideation, wireframing, prototyping, UI design, and user testing.

• Develop and maintain high-fidelity mockups and interactive prototypes in Figma, clearly articulating user flows, interaction patterns, and visual design elements.

• Conduct user interviews, usability testing, and analyze qualitative/quantitative data to identify user pain points and opportunities for improvement.

• Collaborate with Product Managers to define product requirements, user stories, and success metrics, ensuring design solutions align with business goals.

• Work hand-in-hand with Engineers during the development phase, providing detailed design specifications, assets, and ongoing support to ensure accurate implementation.

• Contribute to and advocate for the ongoing development and refinement of Midnite's design system, ensuring its application across all product touchpoints.

• Propose and implement A/B tests and other experiments to validate design hypotheses and optimize user engagement and conversion rates.

• Actively participate in design critiques, providing and receiving constructive feedback to elevate the quality of design work across the team.

• Mentor junior designers and contribute to the overall growth and development of the Product Design team's capabilities and processes.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution and team influence, typical for a senior role. The inclusion of "use experimentation, customer feedback, analytics, and research to continuously improve" points to a data-informed design approach, essential for optimizing player engagement in the gaming sector.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred for senior roles, demonstrating a foundational understanding of design principles.

Experience: 6+ years of professional experience in Product Design, focusing on digital products across web and mobile platforms, with a strong track record of shipping successful features.

Required Skills:

• Proven expertise in end-to-end product design, from discovery and ideation to detailed UI and interaction design.

• High proficiency in Figma for wireframing, prototyping, UI design, and design system management.

• Strong understanding of user-centered design principles, usability best practices, and user research methodologies.

• Experience in building, maintaining, or significantly contributing to scalable design systems.

• Ability to translate complex user needs and business requirements into intuitive and elegant user interfaces.

• Experience working within agile, cross-functional product teams (Product Managers, Engineers, Researchers).

• Excellent visual design skills with a keen eye for detail, typography, color, and layout.

• Strong communication and presentation skills, capable of articulating design decisions and rationale to various stakeholders.

• Demonstrated ability to use customer research, analytics, and experimentation to inform design decisions.

• Experience working in fast-paced, iterative environments with a focus on ownership and impact. Preferred Skills:

• Experience with interface animation and micro-interactions to enhance user experience.

• Familiarity with front-end development principles, including HTML, CSS, JavaScript, or React.

• Experience in the sports betting, gaming, or related fast-paced digital consumer product industries.

• Experience with A/B testing platforms and interpreting experiment results.

📝 Enhancement Note: The requirement for 6+ years of experience and proficiency in Figma, coupled with design system experience, are standard for senior product design roles. The "bonus" skills like animation and front-end familiarity suggest a desire for designers who can bridge the gap between design and development, a valuable asset in agile environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing 3-5 significant product design projects that demonstrate end-to-end ownership and impact.

• For each project, clearly articulate the problem statement, your specific role and contributions, the design process followed, key challenges overcome, and measurable outcomes/impact.

• Showcase examples of user research, ideation, wireframing, prototyping, UI design, and interaction design.

• Include detailed case studies that highlight your problem-solving skills and your ability to translate insights into effective design solutions.

• Demonstrate proficiency in Figma, including examples of design system components or contributions. Process Documentation:

• Portfolio entries should clearly outline the design process employed, emphasizing how user feedback, data, and experimentation informed iterations.

• Provide examples of how you collaborated with cross-functional teams (Product, Engineering) throughout the design and development lifecycle.

• Showcase how you contributed to or leveraged a design system to ensure consistency and scalability.

• Detail how you used analytics and experimentation to measure the success of your design solutions and drive improvements.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It needs to go beyond just aesthetics and demonstrate strategic thinking, problem-solving capabilities, and measurable impact. Highlighting collaboration and the use of data and design systems is crucial.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 6+ years of experience in the United Kingdom, especially in a fully remote capacity within a fast-growing tech company, a competitive salary range would typically fall between £70,000 and £95,000 per annum. This range is estimated based on industry benchmarks for senior design roles in the UK tech sector, considering remote work allowances and the specialized nature of the gaming/betting industry.

Benefits:

• Competitive salary and potential for equity/stock options.

• Comprehensive health insurance package (medical, dental, vision).

• Generous paid time off (PTO) and public holidays.

• Pension scheme contributions.

• Professional development budget for conferences, courses, and learning resources.

• Home office setup stipend or equipment provision.

• Opportunities for career advancement and leadership within a growing company.

• Regular team social events and offsites (virtual or in-person).

• Access to cutting-edge tools and technologies.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. Given the remote nature, there's an expectation of flexibility to accommodate collaboration across different time zones within the UK, and potentially some overlap with international teams if applicable.

📝 Enhancement Note: Salary estimates are based on publicly available data for similar roles in the UK tech market and senior-level positions. Benefits are typical for a well-funded, high-growth tech company in the UK, with a focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Betting & Gaming Technology. Midnite operates in a dynamic, highly regulated, and fast-paced digital entertainment sector, requiring agility, innovation, and a strong focus on user experience and responsible gaming.

Company Size: The description implies a rapidly scaling startup or scale-up environment. With over 400,000 players, Midnite is beyond the early-stage startup phase and likely in a growth phase, potentially ranging from 50-200 employees, with plans for continued expansion.

Founded: While not explicitly stated, the description suggests a company that has moved past its initial launch phase and is now focused on rapid growth and market penetration, implying a founding date within the last 5-10 years.

Team Structure:

• The Product Design team likely operates within a larger Product and Engineering department.

• Designers are embedded within cross-functional "squads" or "pods," each focused on specific product areas (e.g., Casino, Loyalty, Sports Betting Core).

• Each squad typically includes a Product Manager, a set of Engineers (front-end, back-end), and at least one Product Designer.

• Senior designers are expected to contribute to team-level processes and potentially mentor junior members. Methodology:

• Agile development methodologies are clearly implied, with "fast execution," "constant iteration," and "testing relentlessly" being key themes.

• A strong emphasis on data-driven decision-making, utilizing "customer feedback, analytics, and research."

• A "high ownership" culture where individuals are empowered to make decisions and drive outcomes.

• A focus on rapid prototyping and experimentation to validate ideas quickly.

Company Website: https://www.midnite.com/

📝 Enhancement Note: The company culture is described as "high-performance," "operating at pace," and valuing "high ownership" with "no hiding behind processes." This indicates a demanding but potentially rewarding environment for individuals who thrive on autonomy and rapid execution. The industry context is critical for understanding the pressures and opportunities within Midnite.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, placing it at an advanced individual contributor level. It signifies a significant degree of autonomy, responsibility for complex problem areas, and the expectation to influence product strategy and design practices. It's a step towards potential Lead Designer or Design Manager roles in the future, or deep specialization as a Principal/Staff Designer.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Lead, or potentially a Director of Product, depending on the organizational structure. They will work closely within cross-functional squads, reporting operationally to the squad's needs while having a clear line of reporting for career development and performance management.

Operations Impact: The role has a direct impact on user acquisition, retention, and engagement through the creation of intuitive and enjoyable player experiences. Successful designs in areas like Casino and Loyalty can significantly influence player lifetime value, revenue generation, and overall brand perception in a competitive market. The ability to leverage data and experimentation for optimization further amplifies this impact.

Growth Opportunities:

• Specialization: Deepen expertise in specific product areas (e.g., complex gaming mechanics, loyalty programs, responsible gaming features) or design disciplines (e.g., interaction design, motion design).

• Leadership: Progress to a Lead Product Designer role, managing a small team or a specific product vertical, and taking on more strategic product direction.

• Mentorship: Formally or informally mentor junior designers, helping to shape the next generation of talent within Midnite.

• Process Improvement: Lead initiatives to refine and improve design processes, tools, and best practices across the Product Design team.

• Cross-functional Influence: Gain broader exposure to product strategy and business operations by collaborating on initiatives beyond core design tasks.

📝 Enhancement Note: The "Senior" title is key here, indicating that candidates are expected to bring a high level of skill and experience, and are ready to contribute beyond just execution. The growth opportunities lean towards leadership and deeper specialization, common in scaling tech companies.

🌐 Work Environment

Office Type: This role is designated as Fully Remote within the United Kingdom. This means there is no requirement for physical office attendance, offering maximum flexibility.

Office Location(s): While the role is remote, the company is based in the United Kingdom, and likely has a primary operational hub or headquarters within the UK. The remote employees will be expected to be based within the UK to comply with employment laws and potential tax considerations.

Workspace Context:

• Flexibility & Autonomy: The remote setup provides significant flexibility in managing work hours and personal life, ideal for individuals who are self-motivated and disciplined.

• Digital Collaboration: The primary mode of collaboration will be digital, utilizing tools like Slack, Zoom, Figma, and project management software. Strong communication and asynchronous collaboration skills are essential.

• Team Connection: While remote, Midnite emphasizes team culture and connection, likely through regular virtual team meetings, social events, and potential in-person meetups or offsites.

• Tools & Technology: Access to robust digital tools for design, communication, and project management will be provided to ensure productivity in a remote setting.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with flexibility in start/end times provided that core collaboration hours and meeting needs are met. This allows for effective communication within UK-based teams and with any other relevant time zones.

📝 Enhancement Note: The fully remote nature is a key differentiator. It implies a need for strong self-management, excellent digital communication skills, and comfort with asynchronous workflows. The UK-wide scope for remote work is also important for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess basic qualifications and alignment with the role.

• Portfolio Review & Discussion: Expect a dedicated session to walk through your portfolio. Be prepared to discuss your design process, rationale, challenges, and the impact of your work on specific projects. Focus on demonstrating your end-to-end ownership and problem-solving skills.

• Cross-functional Interview: You will likely meet with a Product Manager and/or Engineering Lead from one of the squads you might join. This interview will assess your collaboration style, technical understanding, and ability to work effectively within a cross-functional team.

• Design Team Interview: Meet with fellow Product Designers to discuss your approach to design systems, collaboration within a design team, and how you contribute to design culture and best practices.

• Hiring Manager/Senior Leadership Interview: A final conversation with the Head of Product Design or a senior leader to assess strategic thinking, cultural fit, and overall leadership potential.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to tell a compelling narrative – problem, solution, outcome. Highlight your personal contribution and the "why" behind your decisions.

• Show, Don't Just Tell: Use visuals, prototypes, and clear explanations to illustrate your design process and outcomes. Quantify impact with data wherever possible (e.g., increased conversion, reduced error rates, improved engagement metrics).

• Focus on Impact: Emphasize the business and user impact of your designs. How did your work contribute to Midnite's goals of player acquisition, retention, or revenue?

• Design System Expertise: Clearly showcase your experience with design systems – how you've contributed to them, maintained them, and applied them consistently.

• Figma Proficiency: Be ready to discuss your Figma workflow, including component usage, auto-layout, and prototyping capabilities.

Challenge Preparation:

• Design Exercise: You may be given a small design challenge or asked to critique an existing product area. Focus on demonstrating your thought process, problem-solving approach, and ability to articulate trade-offs.

• Scenario-Based Questions: Prepare for questions about how you would handle specific design challenges, disagreements within a team, or how you would approach a new product area with limited information.

• Company Research: Understand Midnite's product, target audience, and market position. Be ready to discuss how your design philosophy aligns with their brand and business objectives.

📝 Enhancement Note: The interview process for a senior design role is rigorous and portfolio-centric. Candidates should prepare to deeply articulate their process, rationale, and the impact of their work, demonstrating strategic thinking beyond just UI execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, prototyping, and design system management. Extensive proficiency is a core requirement.

• Prototyping Tools: While Figma is comprehensive, familiarity with other prototyping tools (e.g., Principle, ProtoPie for advanced animations) might be beneficial.

• Collaboration Tools: Slack for real-time communication, Zoom/Google Meet for video conferencing.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Amplitude, Mixpanel, or Google Analytics to track user behavior, measure feature adoption, and understand engagement patterns.

• Data Visualization Tools: Familiarity with tools like Tableau or Looker (if used internally) for interpreting data and presenting insights.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM systems (like Salesforce, HubSpot) and marketing automation platforms interact with the user journey can provide valuable context.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or internal experimentation frameworks to run and analyze A/B tests.

Other Potentially Relevant Tools:

• User Research Platforms: Tools for usability testing, surveys, and participant recruitment (e.g., UserTesting.com, SurveyMonkey).

• Project Management Tools: Familiarity with Jira, Asana, or Trello for tracking design tasks and sprint progress.

• Animation Tools: (Preferred) Tools like After Effects, Lottie for creating micro-interactions and animations.

• Version Control: Basic understanding of Git or similar for design system component management, especially if collaborating closely with front-end engineers.

📝 Enhancement Note: Figma is the central tool. The emphasis on analytics and experimentation tools highlights the data-driven nature of the role and the need for designers to quantify the impact of their work.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep commitment to understanding and serving the needs of the players, creating experiences that are enjoyable, intuitive, and trustworthy.

• Pace & Agility: A culture that values rapid iteration, quick decision-making, and the ability to adapt swiftly to market changes and player feedback.

• Ownership & Accountability: Individuals are empowered to take full responsibility for their work and its outcomes, driving initiatives forward with a proactive mindset.

• Data-Informed Decisions: Relying on quantitative data, user research, and experimentation to guide design choices and validate hypotheses, rather than solely on intuition.

• Craftsmanship & Quality: A dedication to high standards in design execution, ensuring that all product touchpoints are polished, intuitive, and visually appealing.

• Collaboration & Transparency: Open communication and close teamwork across functions to ensure alignment and shared understanding of product goals and challenges.

Collaboration Style:

• Cross-functional Squads: Designers work embedded within agile teams, fostering close collaboration with Product Managers, Engineers, and Researchers on a daily basis.

• Design Critiques: Regular sessions for constructive feedback and knowledge sharing among the design team.

• Open Communication: Encouragement of direct and honest feedback, utilizing tools like Slack for ongoing dialogue.

• Iterative Process: A collaborative approach to design where ideas are shared early and often, refined through feedback and testing.

• Shared Ownership: While individuals own specific areas, the success of the product is a collective responsibility, encouraging shared problem-solving.

📝 Enhancement Note: The values emphasize speed, data, and player focus, which are critical in the competitive gaming industry. The collaboration style is highly integrated within product teams, reflecting a modern agile development approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced environment, the challenge is to maintain high design standards while meeting aggressive timelines. This requires efficient workflows and strong prioritization skills.

• Data Interpretation: Effectively translating complex user data and experiment results into actionable design insights can be challenging, requiring analytical and critical thinking skills.

• Design System Evolution: Keeping a design system up-to-date and ensuring its consistent adoption across a growing product suite requires ongoing effort and advocacy.

• Navigating Ambiguity: As a growing company, there may be periods of ambiguity regarding product strategy or requirements. Senior designers need to be comfortable navigating this and proactively seeking clarity.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting requires deliberate effort and excellent digital collaboration skills.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and implement advanced interaction design, micro-interactions, and animation to create more engaging experiences.

• Product Strategy Influence: Contribute more directly to product strategy discussions, leveraging design expertise to shape the product roadmap.

• Mentorship & Leadership: Develop leadership skills through mentoring junior designers and potentially leading design initiatives or feature areas.

• Industry Trends: Stay abreast of evolving design trends, UX patterns, and technologies relevant to the gaming and digital product space.

• Cross-functional Acumen: Deepen understanding of product management and engineering processes, enhancing ability to collaborate effectively and contribute to broader business goals.

📝 Enhancement Note: The challenges are typical for senior roles in fast-growing tech companies, emphasizing the need for adaptability and strong problem-solving. The growth opportunities are geared towards increasing influence and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance speed and quality in a product launch. How did you approach it, and what was the outcome?" (Assesses ability to navigate fast-paced environments.)

• "How do you approach translating complex user data or A/B test results into actionable design improvements?" (Tests data-informed design skills.)

• "Walk us through your process for contributing to or evolving a design system. What are the key considerations?" (Evaluates design system expertise and scalability thinking.)

• "How would you approach designing a new feature for a product area you're unfamiliar with, given limited initial information?" (Assesses problem-solving and research initiation skills.) Company & Culture Questions:

• "What excites you about Midnite's product and the sports betting/gaming industry?" (Tests research and genuine interest.)

• "How do you handle constructive criticism or disagreements with Product Managers or Engineers regarding design decisions?" (Assesses collaboration and conflict resolution.)

• "Describe a time you had to advocate for a user-centered approach when business goals or technical constraints presented challenges." (Evaluates user advocacy and negotiation skills.)

• "What are your expectations for a collaborative design team environment, especially in a remote setting?" (Assesses cultural fit and remote work readiness.) Portfolio Presentation Strategy:

• Structure is Key: Start with a high-level overview of the project, then dive into the problem, your role, process, solutions, and finally, the impact.

• Quantify Everything: Whenever possible, use numbers and metrics to demonstrate the success of your designs. If direct metrics aren't available, explain the qualitative impact and rationale.

• Show Your Thinking: Don't just show final screens. Explain your decision-making process, the alternatives you considered, and why you chose a particular path.

• Be Ready for Deep Dives: Prepare to answer detailed questions about any aspect of your portfolio projects, from user research methods to specific UI choices and technical considerations.

• Connect to Midnite: If possible, draw parallels between your past work and the challenges or opportunities at Midnite.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving, collaboration, and a data-informed approach, all within the context of Midnite's industry and culture.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your most impactful projects that best showcase end-to-end ownership, problem-solving skills, and measurable outcomes. Tailor the presentation to highlight your Figma proficiency and design system experience.

• Optimize Your Resume: Ensure your resume clearly outlines your 6+ years of relevant experience, highlighting achievements and responsibilities that align with the job description's requirements, particularly in UI/UX, design systems, and cross-functional collaboration.

• Prepare Your Narrative: Practice articulating your design process, rationale, and the impact of your work for each portfolio project. Be ready to discuss your approach to user research, data analysis, and experimentation.

• Research Midnite: Familiarize yourself with Midnite's product, brand, and target audience. Understand their current market position and identify potential areas where your design skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.