Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Klue

Location: Vancouver, British Columbia, Canada

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-06-25

Experience Level: 5-10 Years

Remote Status: Hybrid (Office-First with 3 days in office)

🚀 Role Summary

• Lead the end-to-end user experience design for a novel, AI-driven competitive intelligence product, focusing on human-centric and visually striking interfaces within an agentic paradigm.

• Drive product innovation by infusing AI capabilities into the design process, leveraging AI as a force multiplier to achieve 10x outcomes and push the boundaries of what's possible in competitive and buyer intelligence.

• Collaborate closely with researchers, ML specialists, and builders in an experimental, iteration-focused environment, with significant latitude to shape AI-powered user experiences from the ground up.

• Function as a hands-on builder, not only defining design but also contributing to frontend code and directly shipping features to customers, ensuring a seamless blend of design and development.

📝 Enhancement Note: This role is positioned as a Senior Product Designer but has significant implications for Go-To-Market (GTM) operations by shaping a product that directly impacts revenue teams. The emphasis on "shipping directly to customers" and "crushing success metrics" highlights a direct link to business outcomes, making it relevant for operations professionals interested in the intersection of product development and GTM strategy. The "AI-pilled" requirement suggests a forward-thinking approach to leveraging technology for operational efficiency and competitive advantage.

📈 Primary Responsibilities

• Own the complete user experience lifecycle for a new AI-powered competitive intelligence product, from ideation and conceptualization through to iterative refinement and release.

• Apply exceptional aesthetic judgment and craftsmanship to every design element, ensuring polished, considered, and consistent visual output, with a keen eye for typography, spacing, and color.

• Act as a hands-on contributor, actively participating in frontend code development and directly shipping product updates and new features to end-users.

• Champion the integration and advancement of AI tools and processes within the design workflow, exploring novel ways to expose agent complexity in a functional, fluid, and emotionally resonant manner.

• Collaborate intensely with cross-functional teams, including researchers and ML specialists, to translate complex AI capabilities into intuitive and impactful user experiences.

• Define and drive the success metrics for the product, ensuring that design decisions directly contribute to customer adoption, satisfaction, and key business outcomes.

• Conduct user research, usability testing, and data analysis to inform design iterations and validate product direction, ensuring a customer-centric approach.

• Contribute to the strategic vision of the product, identifying opportunities to innovate and differentiate through exceptional design and AI integration.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic design leadership and hands-on execution, which is typical for senior roles in fast-paced startup environments. The direct involvement in coding and shipping suggests a "full-stack designer" profile, common in early-stage product teams. The focus on AI integration and agentic paradigms points towards a cutting-edge product development approach.

🎓 Skills & Qualifications

Education: While specific degree requirements are not listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for senior design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 5-10 years of professional experience in product design, with a strong portfolio demonstrating success in designing and shipping complex, user-loved products.

Required Skills:

• Product Design Mastery: Proven ability to own and execute end-to-end product design, from wireframing and prototyping to high-fidelity visual design and interaction design.

• Exceptional Visual Taste & Craftsmanship: Demonstrated aesthetic judgment, with a portfolio showcasing polished, considered, and consistent design solutions, including expertise in typography, color theory, and layout.

• Advanced AI Tool Fluency: Clear evidence of pushing the boundaries of AI tools beyond basic usage, integrating them effectively into design processes for significant outcome enhancement (10x impact).

• Drive for Outcomes: Ability to demonstrate quantifiable impact of design work on key business and product success metrics, such as user adoption, engagement, and revenue.

• Frontend Development Proficiency: Experience with frontend coding (e.g., HTML, CSS, JavaScript frameworks) and the ability to check in code and ship directly to customers.

• Human-Centric Design Principles: Deep understanding and application of user-centered design methodologies to create intuitive, functional, and emotionally connecting experiences.

• Effective Communication Skills: Ability to clearly articulate design decisions, rationale, and user insights to cross-functional teams, stakeholders, and leadership.

• Problem-Solving Acumen: Aptitude for tackling complex design challenges, particularly those involving novel AI paradigms and user interfaces.

Preferred Skills:

• Experience designing AI-powered products or systems.

• Familiarity with competitive intelligence or buyer intelligence platforms.

• Experience working in a startup or fast-paced, high-growth technology company.

• Knowledge of user research methodologies and usability testing.

• Experience with design systems and maintaining design consistency across products.

📝 Enhancement Note: The "AI-pilled" requirement and emphasis on pushing AI tool boundaries are critical differentiators. Candidates should be prepared to showcase specific examples of how they've leveraged AI to amplify their design output and solve complex problems. The frontend coding requirement is also a significant differentiator for a product designer role, indicating a hands-on, "builder" culture.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your involvement in the entire product design lifecycle, from problem identification and user research to final shipped product and measured outcomes.

• Visual Design Excellence: Highlight screens and interfaces that demonstrate exceptional aesthetic judgment, attention to detail, and a strong understanding of typography, color, and layout.

• AI Integration Examples: Include specific examples or case studies demonstrating how you have leveraged AI tools or designed AI-powered features to enhance user experience or drive business outcomes. Detail the process and the resulting impact.

• Impact & Metrics Demonstration: Clearly articulate the business impact of your design work, using quantifiable metrics (e.g., conversion rates, engagement, user satisfaction scores, revenue impact) to illustrate success.

• Code Contribution Showcase (Optional but Recommended): If possible, provide links or examples of code contributions related to the designs presented, showcasing your ability to ship directly to customers.

Process Documentation:

• User Research & Analysis: Document your process for conducting user research, synthesizing findings, and translating insights into actionable design requirements.

• Design Workflow & Iteration: Illustrate your iterative design process, including how you use prototyping, user feedback, and data to refine designs and ensure they meet user needs and business objectives.

• AI Tool Integration Strategy: Describe your methodology for integrating AI tools into your design workflow, including how you evaluate and adopt new AI technologies to improve efficiency and outcomes.

• Cross-Functional Collaboration: Provide examples of how you collaborate with engineering, product management, and other stakeholders throughout the design process, ensuring alignment and successful product delivery.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating tangible impact, advanced AI tool usage, and hands-on contribution (including code). Candidates should curate their portfolios to explicitly address these aspects, perhaps by creating a dedicated section for AI-driven design projects or quantifying the impact of their work with specific data points.

💵 Compensation & Benefits

Salary Range: $145,000 - $183,000 CAD per year.

Benefits:

• Comprehensive Health Coverage: Extended health and dental coverage effective from Day 1.

• Employee Stock Option Plan: Opportunity to participate in the company's stock option plan, providing ownership and potential for long-term financial gain.

• Flexible Vacation Policy: A "Take The Time You Need" approach to vacation, requiring notice and team coordination to ensure smooth operations.

• Top-Tier Tools & Technology: Provision of a Mac (or PC) and access to high-quality software and tooling to support productivity.

• AI-First Environment: Encouragement and resources to leverage AI for working smarter and faster, with opportunities to showcase AI innovations.

• Career Development & Growth: Structured opportunities for career development, coaching, and annual performance reviews to support high performance and growth.

• Leadership Access: Direct access to the leadership team, including the CEO, fostering mentorship and connection.

• Social Connection & Events: Regular social events within hubs and an annual company-wide kickoff in Vancouver to foster team cohesion.

• Employee Perks: Discounts at Goodlife Fitness and Perkopolis.

• Dog-Friendly Offices: In Vancouver and Toronto locations.

Working Hours: Standard full-time hours are assumed, likely around 40 hours per week, with flexibility inherent in the "Take The Time You Need" vacation policy and the hybrid work model.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer role in Vancouver. The benefits package highlights a strong emphasis on employee well-being, ownership, and professional development, with unique perks like a flexible vacation policy and an AI-first approach. The "Take The Time You Need" vacation policy, while appealing, requires careful management to ensure it doesn't negatively impact GTM operations or project timelines.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology, specifically focusing on Competitive Intelligence and Buyer Intelligence powered by AI.

Company Size: Klue is a growing startup, indicated by its recent acquisitions and Series A/B funding rounds, suggesting a dynamic environment where individual contributions have a significant impact. The company operates with a "small but mighty" team ethos, amplified by AI.

Founded: Klue was founded with a mission to help organizations win more deals by leveraging AI for competitive and buyer intelligence. Its recent acquisitions (Goldpan.ai, Ignition, Win-Loss) demonstrate a strategic growth trajectory and an aggressive approach to market leadership.

Team Structure:

• The product team is a collaborative unit comprising researchers, ML specialists, and builders, all focused on innovation and craft.

• The Senior Product Designer will work closely with these individuals and likely report to a Head of Product or Design Lead.

• Cross-functional collaboration is central, extending beyond the immediate product team to potentially include marketing, sales, and customer success, especially given the product's GTM focus. Methodology:

• AI-First Approach: AI is deeply integrated into Klue's internal processes, tooling, and core product offerings, enabling autonomous agents and scalable insights for customers.

• Experimentation and Iteration: The team is serious about experimentation and iteration, indicating a culture of continuous improvement and data-driven decision-making.

• Craft and Quality: There's a strong emphasis on design craft, visual polish, and delivering high-quality user experiences.

• Ownership and Bold Action: Employees are encouraged to own their domains, act boldly, and contribute to a collaborative, high-performance environment.

Company Website: https://klue.com/

📝 Enhancement Note: Klue's culture appears to be a blend of startup agility, AI-driven innovation, and a strong emphasis on design excellence and measurable impact. The company's rapid growth and strategic acquisitions signal ambition and a fast-paced environment. The "AI-first" mantra is not just a buzzword but a core operating principle that affects everything from internal workflows to customer-facing products.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as Senior Product Designer, indicating a mid-to-senior level position. It requires a high degree of autonomy, ownership, and the ability to mentor others. For someone interested in GTM operations, this role offers a unique opportunity to influence the development of a product that directly serves sales and marketing teams, providing deep insights into GTM challenges and solutions.

Reporting Structure: The Senior Product Designer will likely report to a Product Lead or Head of Design, working closely with Engineering and Product Management. The direct access to leadership, including the CEO, provides visibility and opportunities for strategic input.

Operations Impact: The design and success of this AI-driven competitive intelligence product will have a direct and significant impact on Klue's GTM strategy. By creating an intuitive and powerful tool, the designer will enable sales and marketing teams to win more deals, understand the market better, and operate more effectively. Success metrics tied to customer adoption and revenue impact underscore this GTM influence.

Growth Opportunities:

• Product Leadership: Potential to grow into a Design Lead or Head of Design role as the product and company scale.

• Specialization in AI Design: Deepen expertise in designing for AI-driven products and agentic systems, a rapidly growing and high-demand field.

• Cross-Functional Impact: Gain broad exposure to GTM functions (sales, marketing, product marketing) by designing a tool that directly supports their objectives.

• Startup Experience: Develop valuable experience in a high-growth startup environment, learning to navigate rapid scaling, innovation, and market disruption.

• Mentorship: Opportunities to mentor junior designers and contribute to building the design function within Klue.

📝 Enhancement Note: While the title is "Product Designer," the role's focus on a competitive intelligence product for revenue teams makes it highly relevant for individuals interested in the strategic side of GTM operations. The emphasis on "shipping outcomes" and "crushing success metrics" aligns with the performance-driven nature of operations roles.

🌐 Work Environment

Office Type: Klue operates with an "Office-First" hybrid model, encouraging in-person collaboration on specific days. This suggests a preference for structured in-office time balanced with remote flexibility.

Office Location(s): The primary hiring hubs are in Vancouver (HQ), Toronto, and London. This role is based in Vancouver, BC, Canada. The hybrid model requires presence in the Vancouver office on Mondays, Wednesdays, and Thursdays.

Workspace Context:

• Collaborative Hubs: The Vancouver office is described as vibrant, designed to foster collaboration, brainstorming, and team building on designated in-office days.

• Top-Tier Tools: Employees receive a Mac (or PC) and access to advanced tooling, ensuring they have the necessary resources to perform their jobs effectively, including design and development software.

• AI-Integrated Workflows: The environment encourages leveraging AI for efficiency, suggesting that the tools and workflows are designed to support this AI-first approach.

Work Schedule: While a standard 40-hour work week is implied, the "Take The Time You Need" vacation policy suggests a focus on results and flexibility rather than strict hour tracking. The hybrid schedule with 3 dedicated office days provides structure.

📝 Enhancement Note: The hybrid "Office-First" model with specific in-office days (Mon, Wed, Thu) is a key detail for candidates to understand the expected level of in-person collaboration. This structure aims to balance the benefits of remote work with the advantages of face-to-face interaction for innovation and team bonding.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely includes a review of your resume and portfolio, focusing on experience with shipping products, visual design quality, and AI tool proficiency.

• Portfolio Presentation & Design Challenge: Expect to present your portfolio, walking through 1-2 key case studies. This will likely be followed by a design challenge, which could involve a take-home assignment or an in-session exercise focused on solving a specific problem related to the product's domain (e.g., designing an AI agent interface, visualizing complex competitive data).

• Technical/Coding Assessment: Given the requirement to check in code, there may be an assessment of frontend development skills, potentially through a coding exercise or code review discussion.

• Cross-Functional Interviews: Interviews with product managers, engineers, and potentially researchers to assess collaboration skills, technical understanding, and cultural fit.

• Leadership Interview: A final interview with senior leadership (potentially CEO or Head of Product/Design) to discuss strategic alignment, GTM impact, and long-term vision.

Portfolio Review Tips:

• Prioritize Impact: For each case study, clearly articulate the problem, your role, your process, and most importantly, the measurable outcomes and impact on users and the business. Quantify wherever possible.

• Showcase AI Fluency: Dedicate specific examples or a section to demonstrate your advanced use of AI tools in your design process. Explain how AI amplified your capabilities and improved results.

• Highlight Visual Craft: Ensure your portfolio visually communicates your strong aesthetic judgment, attention to detail, and mastery of design principles.

• Demonstrate Coding Ability: If possible, include links to live products you've worked on, or provide code snippets that showcase your frontend development skills relevant to implementing your designs.

• Tell a Story: Structure your case studies as compelling narratives that highlight your problem-solving approach and your journey from challenge to solution.

Challenge Preparation:

• Understand the Domain: Research Klue's product, competitive intelligence, buyer intelligence, and the concept of AI agents. Understand the challenges faced by revenue teams in this space.

• Focus on AI Interaction: For any design challenges, consider how AI agents would interact with users, how information is presented, and how trust is built.

• Balance Design and Code: Be prepared to discuss both the conceptual design and the practical implementation considerations, demonstrating your ability to bridge the gap between design and development.

• Articulate Your Process: Be ready to explain your design process clearly and concisely, including how you gather requirements, iterate, and incorporate feedback.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also the ability to contribute code, leverage AI effectively, and understand the business impact of design, particularly in a GTM context. Candidates should prepare to defend their design choices with data and demonstrate a proactive, results-oriented mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (or similar industry-standard design and prototyping tools).

• AI Design Tools: Proficiency with a range of AI tools for ideation, content generation, image creation, and potentially code assistance (e.g., Midjourney, Stable Diffusion, ChatGPT-based design plugins, GitHub Copilot for design-related code).

• Frontend Development: HTML, CSS, JavaScript, and potentially experience with modern frontend frameworks (e.g., React, Vue, Angular) for direct code contribution and shipping.

• Version Control: Git, likely used in conjunction with platforms like GitHub or GitLab for code collaboration.

Analytics & Reporting:

• Product Analytics: Tools like Amplitude, Mixpanel, or Google Analytics to track user behavior, engagement, and product performance.

• Data Visualization: Ability to interpret and potentially contribute to dashboards using tools like Tableau, Looker, or Power BI, to present design impact and user insights.

CRM & Automation:

• CRM: Familiarity with CRM systems (e.g., Salesforce, HubSpot) is beneficial, as the product likely integrates with or serves users of these systems.

• Project Management: Tools like Jira, Asana, or Trello for managing design tasks, sprints, and cross-functional workflows.

📝 Enhancement Note: The emphasis on AI tools and frontend development proficiency is crucial. Candidates should be ready to discuss their specific experience and comfort level with these technologies, highlighting how they've used them to drive innovation and efficiency in product design.

👥 Team Culture & Values

Operations Values:

• AI-First Mindset: A core value is embracing AI as a fundamental tool for enhancing productivity, innovation, and customer value. This translates to actively seeking opportunities to integrate AI into workflows and product features.

• Ownership & Accountability: Individuals are expected to take full ownership of their areas, drive initiatives forward, and be accountable for their results. This aligns with a high-performance operations culture.

• Craftsmanship & Quality: A deep commitment to producing high-quality work, with a focus on aesthetic detail, user experience, and technical excellence.

• Curiosity & Continuous Learning: A value placed on staying curious, exploring new ideas, and continuously learning, especially in the rapidly evolving fields of AI and design.

• Winning Together: A collaborative spirit focused on shared success, encouraging teamwork and mutual support to achieve company goals.

Collaboration Style:

• Hybrid & Intentional: Collaboration is structured around the hybrid model, with intentional in-office days for brainstorming and in-depth work, balanced by remote collaboration tools.

• Cross-Functional Integration: A strong emphasis on working closely with engineering, product management, research, and potentially GTM teams to ensure alignment and holistic product development.

• Feedback-Driven: An open culture where feedback is encouraged and used constructively to iterate on designs and processes, fostering continuous improvement.

• Experimentation Culture: Willingness to experiment with new approaches, tools, and methodologies, promoting agility and innovation.

📝 Enhancement Note: The cultural values strongly emphasize proactivity, innovation, and collaboration, mirroring the ideal traits sought in operations professionals. The "AI-First" value is particularly important, indicating a company that is forward-thinking and leverages technology to its fullest.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Novel AI Paradigms: Developing intuitive and effective user interfaces for complex AI agents and capabilities where established design patterns may not exist. This requires creative problem-solving and user empathy.

• Balancing Design Craft with Speed: Delivering highly polished designs with speed, especially in a startup environment where rapid iteration and shipping are critical for GTM success.

• Integrating AI Tools Effectively: Staying ahead of the curve with AI tools and integrating them seamlessly into the design and development workflow to maximize their potential without compromising quality or user experience.

• Quantifying Design Impact: Clearly demonstrating the ROI and business impact of design decisions, especially for a product that directly influences revenue generation.

• Navigating a Hybrid Work Model: Adapting to and maximizing the benefits of a hybrid "Office-First" setup, ensuring effective collaboration and communication across distributed and in-office team members.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a leader in designing for AI-driven products, gaining expertise in a highly sought-after niche.

• Frontend Development Skill Enhancement: Deepening coding skills through direct contribution and collaboration with engineers, bridging the gap between design and implementation.

• GTM Strategy Insights: Gaining a deep understanding of competitive and buyer intelligence, and how product design directly supports sales and marketing objectives.

• Startup Growth Acumen: Developing resilience, adaptability, and strategic thinking by operating within a fast-paced, high-growth startup environment.

• Leadership Development: Opportunities to influence product direction and potentially mentor junior team members, paving the way for future leadership roles.

📝 Enhancement Note: The challenges presented are significant but also offer prime opportunities for growth, particularly for those looking to combine design expertise with a strategic understanding of GTM operations and cutting-edge AI technology.

💡 Interview Preparation

Strategy Questions:

• AI Integration Strategy: "Describe a time you leveraged AI tools to significantly improve a design outcome or process. What was your approach, what tools did you use, and what was the quantifiable impact?" (Focus on process, tools, and metrics).

• Design for Complexity: "How would you approach designing an interface for an AI agent that needs to communicate complex competitive insights to a busy sales team? What are the key considerations for user trust, clarity, and actionability?" (Focus on human-centric design, AI interaction, and GTM relevance).

• Shipping & Iteration: "Walk us through a product you designed from concept to launch. How did you incorporate user feedback and data to iterate on the design post-launch, and what were the key metrics you tracked?" (Focus on end-to-end ownership, iterative process, and outcome measurement).

Company & Culture Questions:

• Klue's AI Vision: "Based on your understanding of Klue, how do you see AI transforming competitive intelligence, and what role does design play in that transformation?" (Demonstrate research and strategic thinking).

• Hybrid Work Philosophy: "How do you approach collaboration in a hybrid work environment, and what strategies do you use to ensure effective communication and team cohesion, especially on in-office days?" (Assess adaptability and collaboration skills).

• Impact Measurement: "How do you ensure your design work directly contributes to business outcomes, especially in a GTM context? Can you provide an example of how you've measured and communicated the ROI of your design efforts?" (Highlight business acumen and results-orientation).

Portfolio Presentation Strategy:

• The "Why" Behind the "What": For each case study, clearly articulate the problem statement, the target audience, and the business objectives before diving into the design solutions.

• Quantify Everything Possible: Use numbers and data to illustrate the scale of the problem, the impact of your solutions, and the success metrics achieved.

• Showcase Your AI Prowess: Dedicate a portion of your presentation to your advanced use of AI tools. Explain your methodology and the unique advantages it provided.

• Highlight Code Contribution: If you have code samples or live product links, be prepared to briefly discuss your technical contributions and how they facilitated shipping.

• Engage and Discuss: Be prepared for questions about your process, decisions, and potential alternatives. Show that you can think critically and engage in constructive design dialogue.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design craft, technical capability (coding), strategic thinking (AI integration, GTM impact), and a results-driven mindset. The emphasis on AI and shipping code means candidates need to be ready to discuss both the creative and the practical aspects of their work.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio for Impact: Select 2-3 strong case studies that highlight your end-to-end design process, exceptional visual craft, and most importantly, quantifiable business outcomes. Ensure at least one case study demonstrates advanced AI tool usage or the design of AI-powered features.

• Tailor Your Resume for Operations Relevance: Emphasize experience in shipping products, driving user adoption, collaborating with cross-functional teams (especially GTM), and any quantifiable results or metrics achieved. Clearly state your proficiency with AI tools and frontend development.

• Prepare Your Portfolio Presentation: Practice walking through your chosen case studies, focusing on articulating the problem, your process, your unique contributions (especially AI and code), and the measurable impact. Be ready to answer in-depth questions about your decision-making.

• Research Klue's Product and Mission: Understand Klue's AI-driven competitive intelligence platform, its target market (revenue teams), and its company values. Prepare to discuss how your design philosophy aligns with their "AI-First" and "Winning Together" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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