Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: ING

Location: Sydney, New South Wales, Australia

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-06-09T00:00:00

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design process for innovative, mobile-first digital experiences within a leading financial institution, driving customer-centric solutions.

• Collaborate closely with cross-functional teams, including Product Managers, Engineers, and Brand specialists, to conceptualize and deliver seamless user journeys.

• Champion human-centred design principles, ensuring accessibility, consistency, and a positive impact on millions of Australian customers' daily interactions.

• Influence product strategy and design direction by translating customer insights and complex problems into intuitive and engaging user interfaces.

• Mentor and develop junior designers, fostering a high-performing, collaborative, and purpose-driven design culture within the Digital Tribe.

📝 Enhancement Note: The role is firmly rooted in product design, with a strong emphasis on UX/UI and a mobile-first approach, common in the fintech and digital banking sectors. The focus on "reimagining banking" and "doing things differently, the ING way" suggests a culture that values innovation and a proactive, human-centred approach to design challenges.

📈 Primary Responsibilities

• Drive the entire product design lifecycle for digital platforms, encompassing discovery, user research, ideation, wireframing, prototyping, usability testing, and final delivery.

• Partner with Product Management, Engineering, Brand, and other Digital stakeholders to ensure cohesive and user-friendly mobile and digital experiences.

• Translate business requirements and customer needs into compelling design concepts, user flows, wireframes, and high-fidelity mockups.

• Develop and articulate strong design rationale, customer insights, and strategic recommendations to influence product roadmaps and key decision-making.

• Advocate for design quality, accessibility standards (WCAG), and brand consistency across all digital touchpoints.

• Conduct and analyze usability testing sessions to gather feedback and iterate on designs, ensuring optimal user satisfaction and task completion rates.

• Mentor and provide guidance to junior designers, fostering their professional growth and contributing to the overall skill development of the design team.

• Contribute to the evolution of ING's design system and best practices, ensuring scalability and maintainability of design assets.

• Actively participate in agile ceremonies, providing design expertise and ensuring timely delivery of design assets within sprint cycles.

• Stay abreast of emerging design trends, technologies, and competitor innovations within the financial services industry to inform design strategies.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation for end-to-end ownership and strategic influence. The mention of "mobile-first" and "digital ecosystem" points to a focus on modern digital product development, typical in banking and fintech environments. The emphasis on mentoring and influencing strategy indicates a leadership component beyond individual contribution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for senior design roles. Equivalent practical experience will also be highly valued.

Experience: 5+ years of progressive experience in UX Design, Product Design, or a closely related discipline, with a demonstrated track record of delivering successful digital products.

Required Skills:

• Deep expertise in Figma for design, prototyping, and collaboration.

• Proficient in various prototyping tools and methodologies to effectively communicate design concepts and user flows.

• Strong command of human-centred design principles and practices, with a proven ability to apply them to complex problem-solving.

• Solid understanding of information architecture principles for organizing and structuring digital content effectively.

• Extensive experience in UX Design, including user research, persona development, journey mapping, and usability testing.

• Skilled in UI Design, creating visually appealing, intuitive, and consistent interfaces.

• Proficiency in interaction design, defining how users engage with digital products.

• Experience in Service Design, considering the end-to-end customer journey across multiple touchpoints.

• Demonstrated ability to showcase problem-solving skills through a strong portfolio.

• Excellent communication and presentation skills, with a proven ability to influence stakeholders and champion design decisions.

• Experience working within agile development environments, collaborating closely with product and engineering teams.

• Ability to mentor and guide junior design talent, fostering a collaborative team environment. Preferred Skills:

• Experience in visual design and the creation of design systems.

• Familiarity with accessibility standards (WCAG) and experience designing inclusive products.

• Knowledge of HTML/CSS and an understanding of front-end development constraints.

• Experience in the financial services or fintech industry.

• Familiarity with competitor analysis and market research within the digital banking space.

• Experience with DesignOps principles to streamline design workflows.

📝 Enhancement Note: The required skills list is comprehensive and directly reflects the job description's emphasis on end-to-end design ownership and collaboration. The inclusion of "Figma" and "human-centred design" are critical keywords for this role. The preference for financial services experience is a key differentiator for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 significant projects that demonstrate end-to-end product design ownership, from initial concept to final delivery.

• Case studies that clearly articulate the problem statement, your role and responsibilities, the design process undertaken, key decisions made, and the ultimate outcomes or impact.

• Demonstrations of Product UX, UI Design, Interaction Design, and Service Design capabilities within the presented projects.

• Examples showcasing problem-solving skills and how design thinking was applied to overcome complex challenges.

• Evidence of usability testing and how user feedback informed design iterations and improvements.

• Clear articulation of how designs contributed to business objectives and positive customer impact. Process Documentation:

• Detailed explanations of your design process, highlighting how you approach user research, ideation, wireframing, prototyping, and user testing.

• Documentation of how you collaborate with cross-functional teams (Product, Engineering, Brand) throughout the design and development lifecycle.

• Examples of how you advocate for and implement human-centred design principles and accessibility standards in your work.

• Descriptions of how you manage design feedback from stakeholders and iterate on designs effectively.

• Showcase your proficiency with Figma and other relevant design and prototyping tools.

📝 Enhancement Note: For a senior design role, the portfolio is paramount. The emphasis here is on showcasing end-to-end ownership, problem-solving, and quantifiable impact, which are critical for operations and product roles. The request for process documentation within the portfolio ensures a deep understanding of the candidate's methodology.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Sydney, Australia, with 5-10 years of experience within a major financial institution, the estimated annual salary range would be AUD $140,000 - $180,000. This range accounts for the seniority of the role, the specialized skills required, and the cost of living in Sydney.

Benefits:

• Discounted ING Health Insurance: Access to corporate rates for health coverage.

• An additional Rest Day: Provided to support employee wellbeing and work-life balance.

• An IMPACT day: Opportunity to volunteer for approved sustainability activities, aligning with corporate social responsibility.

• Potential for performance-based bonuses and other standard corporate benefits.

Working Hours: The standard full-time working hours are approximately 40 hours per week. While the role is on-site, ING's culture may offer some flexibility in daily start and end times, subject to team and business needs, allowing for effective collaboration with global teams and adherence to agile sprint cycles.

📝 Enhancement Note: Salary estimation is based on roles with similar titles, experience levels, and geographic locations in Australia, referencing industry salary guides and job board data. The benefits listed are directly from the job description and are valuable for attracting talent in the competitive Sydney market. The 40-hour work week is a standard full-time expectation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking / Fintech). ING operates within the highly regulated and rapidly evolving financial services sector, with a strong focus on digital transformation and customer experience innovation. This means a dynamic environment where technology and customer needs are paramount.

Company Size: ING is a large, global financial institution with a significant presence in Australia. This offers stability, extensive resources, and opportunities for large-scale impact, while the Digital Tribe structure aims to maintain agility and innovation.

Founded: ING was founded in 1991 through the merger of the insurance company Nationale-Nederlanden and the bank NMB Postbank. Its Australian operations have been established for many years, building a strong reputation.

Team Structure:

• The Senior Product Designer will be part of the "Digital Tribe," a cross-functional unit focused on delivering digital products and services.

• This tribe likely includes Product Managers, Engineers, UX/UI Designers, Researchers, and potentially data analysts, working collaboratively.

• Reporting likely to a Design Lead, Head of Product, or a similar senior role within the Digital Tribe, with close collaboration with Product Management and Engineering leads.

• The role involves significant collaboration with Brand, Marketing, and other business stakeholders across ING Australia. Methodology:

• ING emphasizes a human-centred design approach, ensuring that customer needs and experiences are at the forefront of all product development.

• The company operates using agile methodologies, requiring flexibility, iterative development, and close collaboration within cross-functional teams.

• A strong focus on data-driven decision-making is expected, where design choices are informed by user research, analytics, and performance metrics.

• Emphasis on collaboration and continuous improvement, with regular feedback loops and a culture of learning.

Company Website: https://www.ing.com.au/

📝 Enhancement Note: The company context highlights ING's position as a large, digitally-focused bank. The "Digital Tribe" structure suggests an agile, product-centric approach. The emphasis on human-centred design and agile methodologies is crucial for understanding the operational environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior level position. It signifies a significant level of experience and expertise, requiring the ability to work autonomously, lead projects, influence strategy, and mentor others. Senior designers are expected to tackle complex problems and drive design initiatives with minimal supervision.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or a similar senior management role within the Digital Tribe. They will work in close partnership with Product Managers and Engineering Leads, forming a core triad for product development.

Operations Impact: The role has a direct and significant impact on the customer experience of millions of Australians using ING's digital platforms. Success in this role contributes to customer satisfaction, engagement, retention, and ultimately, the bank's digital competitiveness and revenue growth. The design choices made will influence how customers interact with banking services, impacting operational efficiency and customer loyalty.

Growth Opportunities:

• Leadership Development: Opportunities to formally or informally lead design initiatives, mentor junior designers, and potentially step into team lead or management roles over time.

• Specialization: Deepen expertise in specific areas such as interaction design, service design, design systems, or accessibility, becoming a subject matter expert.

• Cross-functional Exposure: Gain broader experience by collaborating on diverse projects across different digital products or business units within ING.

• Strategic Influence: Contribute to shaping the future of ING's digital strategy and design vision for the Australian market.

• Industry Immersion: Gain deep insights into the complexities and innovations within the banking and fintech sectors.

📝 Enhancement Note: The "Senior" title implies a level of autonomy, strategic contribution, and mentorship. The impact on customer experience and business metrics is a key aspect of senior roles in product design, especially within a customer-facing industry like banking. Growth opportunities are framed around leadership, specialization, and strategic impact.

🌐 Work Environment

Office Type: The role is specified as On-site, indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, spontaneous discussions, and team building.

Office Location(s): Sydney, Australia. This implies working from ING's Sydney office, which would offer access to standard corporate amenities and a professional workspace. Specific office address details would be provided upon offer.

Workspace Context:

• Collaborative Environment: The role is situated within a "Digital Tribe," suggesting an open and collaborative workspace designed to foster teamwork and cross-pollination of ideas among designers, product managers, and engineers.

• Tools & Technology: Access to industry-standard design and prototyping tools, likely including high-performance workstations, large monitors, and potentially specialized software for research and testing.

• Team Interaction: Frequent opportunities for direct interaction with colleagues through stand-ups, design critiques, workshops, and project meetings, facilitating knowledge sharing and problem-solving.

Work Schedule: The standard work schedule is approximately 40 hours per week, Monday to Friday. While on-site, there may be some flexibility in daily hours to accommodate personal needs and team collaboration, particularly with potential global interactions within ING. Adherence to agile sprint cadences will influence daily task management and team availability.

📝 Enhancement Note: The "On-site" designation is a key factor. The description of the "Digital Tribe" suggests a dynamic, collaborative office setting common in modern tech and finance companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and fit.

• Portfolio Presentation & Discussion: Candidates will likely present a selection of their work, detailing their process, problem-solving approach, and impact. This is a crucial stage for demonstrating senior-level capabilities.

• Technical/Skills Assessment: May involve a design exercise or a deep dive into specific skills like Figma proficiency, interaction design principles, or usability testing methodology.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers or stakeholders to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with senior leadership (e.g., Head of Design, Digital Tribe Lead) to assess strategic thinking, leadership potential, and overall alignment with ING's values.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives. Clearly define the problem, your unique contribution, the design process, and the measurable outcomes.

• Show, Don't Just Tell: Use visuals, prototypes, and user flow diagrams to illustrate your design thinking and solutions.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved task completion times, reduced support queries).

• Highlight Collaboration: Explain how you worked with cross-functional teams and stakeholders, and how you incorporated their feedback.

• Focus on Seniority: Emphasize your strategic thinking, problem-solving approach to complex issues, and mentorship experience.

• Tailor to ING: Research ING's brand, digital products, and customer base, and be prepared to discuss how your skills and experience align with their specific challenges and goals.

Challenge Preparation:

• Be prepared for a design challenge that might involve solving a hypothetical problem relevant to ING's digital banking services.

• Focus on articulating your thought process clearly, including how you would approach research, ideation, and iteration.

• Demonstrate your ability to think critically about user needs, business goals, and technical constraints.

• Practice presenting your ideas concisely and persuasively, as if to a diverse group of stakeholders.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a senior design role, emphasizing strategic thinking, demonstrable impact, and collaborative skills, which are key for operations-adjacent roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, design systems, and collaborative workflows. Expect to use its advanced features for complex projects.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with tools like InVision, Axure, or similar for advanced prototyping and user flow mapping.

• Design Systems: Experience creating, contributing to, or utilizing established design systems for consistency and efficiency.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar for understanding user behaviour and tracking key metrics.

• User Research Tools: Proficiency with tools for surveys, interviews, and usability testing (e.g., UserTesting.com, Optimal Workshop, Qualtrics).

• Data Visualization Tools: Ability to interpret data presented in dashboards or reports, potentially using tools like Tableau or Power BI, to inform design decisions.

CRM & Automation:

• While not a direct CRM role, understanding how design impacts customer journeys within CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for context.

• Familiarity with project management and collaboration tools like Jira, Confluence, Trello, or Asana for workflow management and team communication.

📝 Enhancement Note: The emphasis on Figma and prototyping tools is directly from the job description. Awareness of analytics and user research tools is crucial for a data-informed design approach, common in operations-minded roles.

👥 Team Culture & Values

Operations Values:

• Human-Centred: A deep commitment to understanding and addressing customer needs and improving their experience is paramount, aligning with ING's mission to make banking simpler and more rewarding.

• Collaboration: Strong emphasis on working effectively across teams (Product, Engineering, Brand) to achieve shared goals and deliver integrated solutions.

• Innovation & Agility: A willingness to experiment, embrace new ideas, and adapt quickly to changing market conditions and customer expectations within a fast-paced agile environment.

• Purpose-Driven: A desire to make a tangible positive impact on customers' lives and contribute to ING's broader community and sustainability initiatives (e.g., IMPACT day).

• Integrity & Excellence: Upholding high standards of quality, professionalism, and ethical conduct in all design work and interactions.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be embedded within product teams, working closely with Product Managers and Engineers throughout the entire product development lifecycle.

• Open Feedback Culture: Encouragement of regular design critiques, peer reviews, and constructive feedback to drive continuous improvement and elevate design quality.

• Shared Ownership: A collective responsibility for product success, where designers contribute not just to the interface but also to the strategic direction and user experience vision.

• Transparent Communication: Open and honest communication channels are maintained, ensuring all team members are informed and aligned on project goals, progress, and challenges.

📝 Enhancement Note: The values and collaboration style are inferred from ING's company description and the role's emphasis on teamwork and customer-centricity. These are crucial for understanding how design contributes to the broader operational success of the bank.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively integrating user desires with the technical capabilities, regulatory requirements, and business objectives of a large financial institution.

• Navigating Complex Stakeholder Landscapes: Managing expectations and aligning diverse viewpoints from various departments and senior leadership within a large organization.

• Driving Design Consistency at Scale: Ensuring a cohesive and high-quality user experience across a broad range of digital products and services, often developed by different teams.

• Keeping Pace with Technological Advancements: Adapting designs to new technologies, platforms, and evolving user behaviours in the rapidly changing digital banking landscape.

• Championing Design in a Non-Design Native Environment: Continuously advocating for design's strategic value and ensuring its integration early and throughout the product development process.

Learning & Development Opportunities:

• Formal Training: Access to internal and external training programs focused on advanced design techniques, emerging technologies, and leadership skills.

• Industry Conferences & Workshops: Opportunities to attend leading design and fintech conferences to stay updated on trends and network with peers.

• Mentorship Programs: Participation in formal or informal mentorship relationships, both as a mentee and a mentor, for skill development and career guidance.

• Exposure to Diverse Projects: Working on a variety of digital products and initiatives within ING provides broad exposure and skill-building opportunities.

• Certification Opportunities: Potential for certifications in specialized design areas or agile methodologies.

📝 Enhancement Note: Challenges are framed around typical senior-level design dilemmas within large, complex organizations, particularly in the regulated finance sector. Growth opportunities are geared towards professional development and expanding influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder needs with user requirements. How did you approach it, and what was the outcome?" (Assesses stakeholder management and problem-solving).

• "Walk us through your process for designing a complex mobile-first feature from scratch. What were your key considerations?" (Evaluates end-to-end design process and strategic thinking).

• "How do you ensure your designs are accessible and inclusive for all users?" (Tests understanding of accessibility standards and user empathy).

• "How do you measure the success of your designs, and what metrics do you typically track?" (Assesses data-driven approach and focus on impact).

• "Describe a time you mentored a junior designer. What was your approach, and what was the impact on their development?" (Evaluates leadership and mentorship capabilities). Company & Culture Questions:

• "Why are you interested in ING, and what excites you about working in the financial services industry?" (Tests alignment with company mission and industry).

• "How do you stay updated on design trends and emerging technologies, particularly in the fintech space?" (Assesses continuous learning and industry awareness).

• "Describe your ideal team environment. How do you contribute to a positive and collaborative culture?" (Evaluates cultural fit and teamwork).

• "How do you approach receiving and giving constructive feedback?" (Assesses communication and collaboration skills). Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 projects that best showcase your end-to-end capabilities, problem-solving skills, and impact.

• Structure Your Narrative: For each project, clearly outline: the problem, your role, the process, key decisions, challenges overcome, and measurable results.

• Visual Storytelling: Use high-quality visuals, wireframes, interactive prototypes, and user flow diagrams to illustrate your design thinking.

• Quantify Outcomes: Be prepared to discuss the business impact and user benefits achieved through your design solutions.

• Be Ready for Deep Dives: Anticipate detailed questions about your process, specific design choices, and how you handled feedback.

• Connect to ING: Briefly explain how your experience and approach align with ING's values and digital strategy.

📝 Enhancement Note: The interview questions and portfolio presentation advice are specifically tailored for a Senior Product Designer role, focusing on strategic thinking, collaboration, and demonstrable impact within a financial services context.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit Your Application: Complete the online application form via the provided link.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best demonstrate end-to-end product design ownership, problem-solving abilities, and measurable impact. Ensure each case study clearly outlines the problem, your role, the process, and the outcome.

• Optimize Your Resume: Highlight your 5+ years of relevant experience, key skills (Figma, human-centred design, UX/UI, etc.), and any experience in financial services or agile environments. Quantify achievements where possible.

• Prepare Your Presentation: Rehearse presenting your portfolio case studies, focusing on clear storytelling, visual communication, and articulating your strategic thinking and collaborative approach. Be ready to discuss your process and rationale in detail.

• Research ING: Familiarize yourself with ING's digital products, brand values, and recent initiatives. Understand their customer base and the Australian banking landscape to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.