Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Highway

Location: Yerevan, Armenia

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-06-02

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid (1 day remote per week)

🚀 Role Summary

• This role is critical for shaping the user experience of Highway's innovative fintech products, focusing on intuitive design and seamless user journeys.

• The Senior Product Designer will lead UX research initiatives, translating complex user needs into actionable design solutions that drive engagement and satisfaction within the financial technology space.

• A key aspect involves leveraging cutting-edge AI tools and prompt engineering techniques to augment the design process, from initial ideation to final delivery.

• Collaboration with cross-functional teams, including product managers and engineers, is essential to ensure designs are technically feasible and align with business objectives.

• This position offers an opportunity to contribute to the growth of a fintech company by mentoring junior designers and advancing design system best practices.

📝 Enhancement Note: The job title "Senior Product Designer" combined with responsibilities like "Own UX processes," "Conduct user interviews," and "Mentor junior designers" clearly positions this role within the senior-tier of product design, emphasizing leadership and end-to-end ownership. The explicit mention of "fintech products" and "AI tools/prompt engineering" provides specific industry and technical context.

📈 Primary Responsibilities

• Lead the complete UX lifecycle, from initial user research and discovery to final design delivery across Highway's suite of fintech applications.

• Execute a range of user research methodologies, including in-depth user interviews, surveys, usability testing sessions, card sorting exercises, and other qualitative and quantitative research techniques to uncover user pain points and opportunities.

• Transform research findings and user insights into comprehensive user journeys, detailed wireframes, interactive prototypes, and polished final UI designs.

• Champion and integrate user-centered design principles and best practices throughout the product development lifecycle, ensuring a consistent and positive user experience.

• Proactively utilize AI tools, such as ChatGPT, and advanced prompt engineering techniques to enhance research synthesis, accelerate ideation, and refine design documentation.

• Foster strong, collaborative relationships with product management, engineering, and other stakeholders to ensure designs are effectively implemented and meet user needs and business goals.

• Provide mentorship and guidance to junior designers, contributing to their professional development and fostering a culture of design excellence.

• Actively participate in the development, maintenance, and evolution of Highway's design system, ensuring consistency, scalability, and efficiency across all product touchpoints.

• Stay abreast of emerging design trends, AI technologies, and fintech innovations to continuously improve design processes and product offerings.

📝 Enhancement Note: The responsibilities are tailored to a senior-level design role, emphasizing leadership ("Lead the complete UX lifecycle"), strategic contribution ("Champion and integrate user-centered design principles"), and specialized skills ("utilize AI tools... advanced prompt engineering"). The inclusion of "fintech applications" and "design system management" adds critical industry and functional depth.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for senior roles, demonstrating a foundational understanding of design principles.

Experience: A minimum of 4+ years of hands-on experience in UX/UI design, with a strong preference for candidates who have worked within the fintech industry or on other complex, data-intensive digital platforms.

Required Skills:

• Proven expertise in end-to-end UX/UI design processes, from user research to high-fidelity prototyping and final design delivery.

• Deep understanding and practical application of user-centered design principles, usability heuristics, and human-computer interaction best practices.

• Demonstrated ability to conduct comprehensive user research, including interviews, usability testing, surveys, and persona development.

• Proficiency in creating detailed user journeys, wireframes, and interactive prototypes using industry-standard design tools.

• Experience in developing and maintaining design systems, ensuring consistency and scalability across digital products.

• Strong problem-solving skills with the ability to translate complex requirements into intuitive and elegant design solutions.

• Excellent verbal and written communication skills, with the ability to articulate design decisions and rationale effectively to diverse stakeholders.

• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment. Preferred Skills:

• Experience leveraging AI tools (e.g., ChatGPT) within design workflows for research, ideation, or content generation.

• Understanding and practical application of prompt engineering techniques for AI tools.

• Familiarity with accessibility standards, specifically WCAG (Web Content Accessibility Guidelines), to ensure inclusive design.

• Experience working within Agile development methodologies and cross-functional teams.

• Basic understanding of front-end development concepts and their implications for design implementation.

• Experience in fintech or other highly regulated and complex digital product environments.

📝 Enhancement Note: The qualifications are structured to reflect a senior role by emphasizing "proven expertise," "deep understanding," and "demonstrated ability." The inclusion of "AI tools," "prompt engineering," "fintech," and "WCAG" directly addresses the unique requirements mentioned in the job description and industry trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4+ years of professional UX/UI design work, with a strong emphasis on projects within the fintech sector or similar complex digital platforms.

• Case studies that clearly articulate the design process, from problem definition and user research through to problem-solving, solution design, and final outcomes.

• Demonstrations of strategic thinking and a user-focused design approach, highlighting how user needs informed design decisions.

• Evidence of experience in managing or contributing to design systems, including examples of component libraries, style guides, and their application.

• Prototypes that effectively communicate user flows, interaction design, and the overall user experience. Process Documentation:

• Showcase a clear understanding of how to document and communicate UX processes, including research plans, user journey maps, wireframes, and usability test reports.

• Examples of how research insights were translated into design specifications and communicated to development teams.

• Demonstrations of how design decisions were validated through user testing and iterative refinement.

• Evidence of experience in collaborating with engineering teams to ensure design fidelity and technical feasibility.

📝 Enhancement Note: The emphasis on a "comprehensive portfolio" with specific content requirements like "Fintech sector" and "design systems" is crucial for a senior role. The "Process Documentation" section highlights the need for candidates to demonstrate not just design output but also the rigor and communication of their design process, which is a hallmark of senior-level operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Yerevan, Armenia, with 4+ years of experience in a hybrid work environment and specialized skills in fintech and AI, the estimated salary range is likely between 1,800,000 AMD to 3,500,000 AMD per month. This estimation considers the cost of living in Yerevan, the demand for specialized design skills, and the responsibilities outlined.

Benefits:

• Health Insurance: Comprehensive medical coverage for employees.

• Gym Package: Support for physical well-being through gym memberships or allowances.

• Performance Reviews: Regular evaluations to facilitate career growth and feedback.

• Referral Bonuses: Incentives for successfully referring new employees.

• Paid Time Off: 6–8 days of paid vacation per year, providing time for rest and rejuvenation.

• Training & Development Programs: Opportunities for continuous learning and skill enhancement.

• Celebration Gifts: Tokens of appreciation for special occasions and achievements.

• Team Activities: Company-sponsored events to foster team cohesion and morale.

• Hybrid Work Schedule: Flexibility with one remote workday per week.

Working Hours: The standard working hours are from 9:00 a.m. to 6:00 p.m. or 11:00 a.m. to 8:00 p.m., Monday to Friday, totaling 8 hours per day, 40 hours per week.

📝 Enhancement Note: Salary estimation provides a concrete figure for operations professionals to evaluate the role realistically. The benefits are detailed to highlight their value proposition, especially for operations roles that often require sustained focus and well-being. The working hours are clarified to reflect the hybrid nature and total weekly commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology). Highway is at the forefront of innovation, building banking products that enable other companies to embed financial services into their offerings. This industry demands a high degree of precision, security, and user trust.

Company Size: Highway appears to be a growing company, likely a startup or scale-up, indicated by its use of a modern HR platform (BambooHR) and focus on building innovative products. This size typically fosters a dynamic, agile, and collaborative environment where individual contributions have a significant impact.

Founded: While the founding date isn't explicitly stated, the company's focus on "building banking products" and "FinTech solutions" suggests it is a relatively modern entity, likely established within the last decade to capitalize on the rapid evolution of financial technology.

Team Structure:

• The product design team is likely integrated within a broader product development unit, working closely with product managers, engineers, and potentially marketing or business development professionals.

• Reporting structure probably involves the Senior Product Designer reporting to a Head of Product, Design Lead, or a similar senior management role overseeing product strategy.

• Cross-functional collaboration is a core element, with designers expected to work hand-in-hand with engineering teams for implementation and product teams for strategic direction. Methodology:

• Data-driven decision-making is paramount in fintech, so expect a strong emphasis on user research, analytics, and A/B testing to inform design choices and product iterations.

• Agile methodologies are likely employed to ensure rapid development cycles, flexibility, and continuous improvement, requiring designers to be adaptable and responsive to feedback.

• A focus on iterative design, where initial concepts are tested, refined, and improved based on user feedback and performance metrics, is characteristic of successful fintech product development.

Company Website: https://highway.com

📝 Enhancement Note: The company context is enriched by framing the "Fintech" industry as demanding "precision, security, and user trust." The "Company Size" is inferred as a growing startup/scale-up, which has implications for the pace and impact of the role. The "Methodology" section highlights the data-driven and iterative nature expected in fintech operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior Product Designer," indicating a mid-to-senior career stage. It requires a blend of strong individual contribution, strategic design thinking, and the ability to mentor others. The scope includes owning significant product areas and influencing design direction.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or Chief Product Officer. They will collaborate closely with Product Managers and Engineering Leads, forming a core product team.

Operations Impact: The Senior Product Designer's work directly impacts the usability, adoption, and success of Highway's fintech products. By creating intuitive and user-friendly interfaces, they enhance customer satisfaction, reduce support costs, and contribute to increased conversion rates and revenue generation through seamless financial service embedding.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead or Manager role, overseeing a team of designers and setting the strategic vision for product design at Highway.

• Specialization: Deepen expertise in specific areas of fintech product design, AI integration in design, or advanced user research methodologies.

• Strategic Influence: Take on more responsibility in product strategy, contributing to roadmap planning and defining the future direction of Highway's offerings.

• Cross-functional Advancement: Develop a broader understanding of product management or engineering principles, potentially leading to hybrid roles or transitions.

📝 Enhancement Note: The "Operations Impact" section specifically links design outcomes to revenue and business metrics, a key consideration for operations professionals. "Growth Opportunities" are detailed with specific paths like "Leadership Development" and "Specialization," providing tangible career progression insights.

🌐 Work Environment

Office Type: Highway operates a hybrid work model. The office environment is likely designed to foster collaboration, with dedicated spaces for team meetings, brainstorming sessions, and focused individual work. It's expected to be modern and equipped with the necessary tools for design and development.

Office Location(s): The primary office is located in Yerevan, Armenia. Specific details about the office amenities or accessibility would typically be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days to be used for high-bandwidth collaboration, team syncs, and in-person workshops, fostering strong team dynamics.

• Tools and Technology: Employees will have access to the necessary software and hardware for design, including industry-standard tools for UX/UI design, prototyping, and potentially AI-assisted design platforms.

• Team Interaction: In-office days provide opportunities for spontaneous interactions, knowledge sharing, and mentorship with colleagues across product, design, and engineering teams.

Work Schedule: The hybrid schedule offers a blend of structured in-office collaboration and remote flexibility. Employees are expected to be in the office for approximately 4 days per week (52 days per year equivalent), with the remaining time available for remote work, allowing for better work-life integration.

📝 Enhancement Note: The "Workspace Context" emphasizes the collaborative and tech-enabled nature of the environment, aligning with the needs of design professionals in a hybrid setting. The "Work Schedule" clarifies the practical application of the hybrid model.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and Highway.

• Portfolio Review & Technical Interview: A more in-depth discussion with a hiring manager or senior designer. Candidates will present their portfolio, walking through key projects, design rationale, and problem-solving approaches. Expect questions on UX research, design systems, and collaboration.

• Design Challenge/Case Study: Candidates may be asked to complete a take-home design challenge or present a detailed case study on a specific problem, demonstrating their strategic thinking, research skills, and design execution.

• Cross-functional Interviews: Meetings with Product Managers and Engineering Leads to assess collaboration skills, understanding of technical constraints, and ability to work effectively within a cross-functional team.

• Final Interview: A meeting with senior leadership (e.g., Head of Product, CEO) to ensure alignment with company vision and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best showcase your skills in UX research, user-centered design, problem-solving, and ideally, fintech or complex digital platforms.

• Tell a Story: For each project, clearly articulate the problem statement, your role and responsibilities, the process you followed (research, ideation, design, testing), your key contributions, the challenges you faced, and the measurable outcomes or impact.

• Highlight Process & Rationale: Emphasize why you made certain design decisions, backed by user research, data, or design principles. Show your thought process, not just the final visuals.

• Showcase AI Integration: If applicable, detail how you used AI tools (like ChatGPT) in your workflow and the benefits it brought to the project.

• Design System Experience: If you have experience with design systems, clearly illustrate your contributions, whether in building, maintaining, or advocating for their use.

• Conciseness and Clarity: Be prepared to present your portfolio efficiently and answer questions directly.

Challenge Preparation:

• Understand Highway's product offerings and target audience. Research their current fintech solutions and identify potential areas for improvement or innovation.

• Practice articulating your design process and rationale under time constraints.

• Be prepared to discuss how you would approach a given problem, including initial research steps, potential solutions, and how you would validate them.

• Think about how you would incorporate AI tools into your hypothetical solution.

📝 Enhancement Note: The "Interview Process" is detailed with typical stages for a senior design role. "Portfolio Review Tips" are highly specific, guiding candidates on how to best present their work, including the crucial AI and design system aspects. "Challenge Preparation" focuses on company-specific research and process demonstration.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design Software: Proficiency in industry-standard tools such as Figma, Sketch, or Adobe XD for wireframing, prototyping, and interface design.

• Prototyping Tools: Experience with tools like InVision, Figma, or ProtoPie for creating interactive prototypes.

• User Research Platforms: Familiarity with tools for conducting usability testing, surveys, and interviews (e.g., UserTesting.com, SurveyMonkey, Typeform).

Analytics & Reporting:

• Experience with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and measure design impact.

• Ability to interpret data and translate insights into design improvements. CRM & Automation:

• While not a direct CRM role, familiarity with how design impacts user onboarding and engagement within CRM-driven customer journeys is beneficial.

• Understanding of how automated workflows might be influenced by or interact with the user interface. AI & Generative Tools:

• ChatGPT or similar LLMs: Demonstrated ability to use AI tools for research augmentation, content generation, brainstorming, and documentation.

• Prompt Engineering: Understanding how to craft effective prompts to elicit desired outputs from AI models.

Design Systems:

• Experience with design system management tools and methodologies.

📝 Enhancement Note: This section is crucial for operations roles. It clearly lists the expected tools, categorizing them by function (Design, Research, Analytics, AI). The explicit mention of "AI Tools" and "Prompt Engineering" as primary tools is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user in all design decisions. This translates to prioritizing usability, accessibility, and overall user satisfaction.

• Collaboration: A strong belief in the power of teamwork, working closely with product managers, engineers, and other stakeholders to achieve shared goals. Open communication and constructive feedback are highly valued.

• Innovation: A drive to explore new technologies and methodologies, particularly in the fast-evolving fintech and AI spaces, to create cutting-edge solutions.

• Excellence & Precision: A dedication to high-quality design output, attention to detail, and a commitment to delivering polished, functional, and reliable products, especially critical in the fintech sector.

• Continuous Learning: An ongoing pursuit of knowledge and skill development, staying updated with design trends, AI advancements, and industry best practices to foster personal and team growth.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in product development sprints, providing design input and solutions throughout the iterative process.

• Feedback Culture: An open and supportive environment where constructive feedback is regularly exchanged among team members to improve designs and processes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings, particularly regarding AI tools, design systems, and user research findings, through informal discussions or structured sessions.

📝 Enhancement Note: The "Operations Values" are framed to reflect how they apply to design operations within a fintech context, emphasizing "User-Centricity," "Excellence & Precision," and "Innovation." The "Collaboration Style" highlights how these values translate into daily work practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: Navigating the complexities of the fintech industry, which often involves strict regulatory requirements, while still pushing the boundaries of design and user experience.

• Integrating AI Seamlessly: Effectively incorporating AI tools into the design workflow without compromising user experience or introducing unintended biases. This requires careful prompt engineering and critical evaluation of AI outputs.

• Managing Design Systems at Scale: Ensuring that the design system remains robust, scalable, and up-to-date as the product suite and team grow, requiring ongoing maintenance and governance.

• Rapidly Evolving Landscape: Keeping pace with the fast-changing nature of both fintech and AI technologies, which requires continuous learning and adaptation.

Learning & Development Opportunities:

• AI Design Specialization: Opportunity to become a go-to expert in leveraging AI tools for product design within the organization.

• Fintech Design Expertise: Deepen knowledge of financial services, user needs in financial contexts, and regulatory considerations.

• Leadership Mentorship: Gain experience in mentoring junior designers, developing leadership skills, and potentially contributing to design strategy.

• Industry Exposure: Access to training programs, workshops, and potentially conferences focused on UX design, AI in design, and fintech innovation.

📝 Enhancement Note: The "Challenges" section addresses specific hurdles related to the role's context (Fintech, AI), providing context for potential candidates. "Learning & Development Opportunities" are tailored to capitalize on these challenges, offering clear paths for professional advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with technical or business constraints in a complex digital platform. How did you approach it, and what was the outcome?" (Focus on your problem-solving process, trade-offs, and collaboration.)

• "Walk me through a project where you used AI tools in your design process. What was your prompt engineering strategy, and what were the benefits or limitations?" (Prepare to detail your AI workflow and demonstrate critical thinking.)

• "How would you approach designing a new feature for a fintech product that requires users to share sensitive financial data? What are your key considerations regarding trust and security?" (Highlight your understanding of user psychology in finance and design for trust.) Company & Culture Questions:

• "What interests you specifically about Highway and our mission in the fintech space?" (Research Highway, its products, and its market position. Connect your passion to their mission.)

• "How do you approach mentoring junior designers? Provide an example of how you've guided someone's development." (Showcase your leadership potential and collaborative spirit.)

• "How do you ensure your designs are inclusive and meet accessibility standards like WCAG?" (Demonstrate your commitment to accessible design and provide examples.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the process, your decisions (and why), the tools used (including AI), and the results.

• Focus on Impact: Quantify outcomes wherever possible (e.g., increased conversion rates, reduced error rates, improved user satisfaction scores).

• Showcase AI Integration: Be ready to specifically point out where and how AI tools contributed to the project's success, detailing your prompt engineering approach.

• Design System Eloquence: If applicable, explain your contributions to design systems, highlighting how they promote consistency and efficiency.

• Engage and Discuss: Treat it as a conversation. Be prepared for follow-up questions that probe your thinking and decision-making process.

📝 Enhancement Note: The "Strategy Questions" are crafted to elicit responses that demonstrate core competencies relevant to a Senior Product Designer in fintech, including AI usage and problem-solving. The "Portfolio Presentation Strategy" provides actionable advice on how to effectively communicate their experience, with a specific emphasis on AI and design systems.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided BambooHR link: https://highwaybaas.bamboohr.com/careers/92

• Portfolio Customization: Ensure your resume and portfolio highlight your experience in UX/UI design, particularly within fintech or complex digital platforms. Tailor your portfolio to showcase projects demonstrating strategic thinking, user research, AI tool integration (with specific examples of prompt engineering), and design system contributions.

• Resume Optimization: Update your resume to include keywords such as "UX/UI Design," "User Research," "Prototyping," "Design Systems," "Fintech," "AI Prompt Engineering," and "WCAG." Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice articulating your design process and rationale for key projects, especially those involving AI. Prepare to discuss your approach to user research, collaboration, and design system management.

• Company Research: Familiarize yourself with Highway's mission, products, and the broader fintech landscape. Understand their value proposition and how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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