Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Gemini

Location: New York, New York, United States

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: April 13, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• Lead the strategic direction and execution of product design initiatives for Gemini's retail and institutional platforms, ensuring a cohesive and user-centric experience.

• Drive complex product design challenges from conceptualization through to final production, leveraging deep user research and business understanding.

• Collaborate closely with Product Management and Engineering to define and execute the product roadmap, contributing to innovative solutions in the crypto and Web3 space.

• Enhance and evolve Gemini's design system, pushing the boundaries of UI/UX quality and consistency across web and mobile applications.

• Champion user-centered design principles, translating intricate requirements into intuitive and scalable user journeys.

📝 Enhancement Note: While the role is "Senior Product Designer," the emphasis on shaping product strategy, influencing vision, and owning the entire user journey suggests a significant level of autonomy and impact, indicative of a mid-to-senior level role within a growing design team. The inclusion of both retail and institutional products indicates a broad scope of responsibility.

📈 Primary Responsibilities

• Shape and influence the overall product and design strategy for Gemini's platforms, aligning with company mission and business objectives.

• Translate complex business requirements and comprehensive user research findings into elegant, scalable design solutions.

• Own the end-to-end user journey, from initial concept and user flows to wireframing, prototyping, user testing, and final design delivery for both retail and institutional products.

• Partner effectively with Product Managers, Engineers, and fellow Product Designers to define and implement the product roadmap, ensuring design feasibility and alignment.

• Design intuitive and user-friendly web and mobile experiences that cater to a diverse client base, including both novice and experienced crypto users.

• Contribute to the evolution of Gemini's design system by introducing new design patterns, components, and guidelines, while rigorously maintaining and elevating design quality.

📝 Enhancement Note: The explicit mention of "institutional products" suggests a need for designs that cater to a more sophisticated user base with potentially complex workflows, requiring a higher degree of precision and attention to detail compared to typical retail-focused applications.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience, is generally expected for a Senior Product Designer role.

Experience: 5+ years of progressive experience in Product Design, with a proven track record of delivering successful user experiences for digital products.

Required Skills:

• Demonstrated expertise in product strategy, with a strong focus on user-centered problem-solving and independent execution.

• Proven experience collaborating within cross-functional product teams (Product Management, Engineering) to deliver impactful products.

• In-depth knowledge of user-centered design methodologies, including research, concept development, user flows, sitemaps, wireframing, and high-fidelity UI design.

• Excellent cross-functional communication skills, with a demonstrated ability to manage and influence stakeholders effectively.

• Strong organizational skills with the ability to self-prioritize, manage multiple projects, and deliver high-quality work on time.

• Proficiency in industry-standard design and prototyping tools, specifically Figma, and familiarity with others.

• Deep understanding of the crypto space and user needs within this domain.

Preferred Skills:

• Experience in the FinTech, cryptocurrency, or Web3 industries.

• Familiarity with designing for both web and native mobile applications (iOS/Android).

• Experience contributing to or maintaining design systems.

• User research experience, including planning, conducting, and synthesizing findings.

• Experience with A/B testing and data-driven design iteration.

📝 Enhancement Note: The requirement for "5+ years of Product Design experience" alongside "exceptional skills in product strategy" and "deep understanding of user-centered design activities" strongly indicates this role is for an individual contributor who can operate with significant autonomy and strategic input, rather than a junior or mid-level designer. The emphasis on "thoughtful problem solving" and "ambition to deeply understand the crypto space" suggests a need for intellectual curiosity and a proactive approach to learning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end product design ownership and impact.

• Each case study should clearly articulate the problem statement, your role and responsibilities, the design process followed, key challenges encountered, and the quantifiable outcomes or business impact.

• Highlight your ability to translate business requirements and user research into elegant, scalable design solutions for complex problems.

• Include examples of user flows, wireframes, interactive prototypes, and high-fidelity user interfaces, showcasing your design craft and attention to detail.

Process Documentation:

• Evidence of contributions to or creation of design systems, including examples of components, patterns, and guidelines.

• Documentation of your process for conducting user research, synthesizing findings, and integrating them into the design workflow.

• Examples of how you've collaborated with engineering and product management to define and execute product roadmaps, illustrating your understanding of Agile development cycles.

• Showcase your approach to problem-solving, particularly within the context of complex digital products and user journeys.

📝 Enhancement Note: For a Senior Product Designer role, a portfolio is crucial. It should not just present polished final designs but also the thought process, research, iteration, and collaboration involved. The emphasis on both retail and institutional products means the portfolio should ideally showcase versatility in designing for different user segments and complexities.

💵 Compensation & Benefits

Salary Range: The base salary range for this role in New York is between $129,500 - $185,000 annually. This range is exclusive of the discretionary annual bonus and new hire equity grant. The final salary will be determined based on factors such as candidate skillset, experience, job scope, and current market data.

Benefits:

• Competitive starting pay.

• A discretionary annual bonus, rewarding performance.

• Long-term incentive in the form of a new hire equity grant, offering ownership and potential upside.

• Comprehensive health plans, covering medical, dental, and vision.

• 401K with company matching, supporting retirement savings.

• Paid Parental Leave, offering support for new parents.

• Flexible time off, promoting work-life balance and employee well-being.

Working Hours: The standard working hours are expected to be around 40 hours per week. Given the hybrid nature and the need for collaboration, specific daily schedules may vary but will require availability during core business hours for team syncs and cross-functional meetings.

📝 Enhancement Note: The provided salary range is specific to New York, California, and Washington. For other locations, the range would need adjustment. The inclusion of both a discretionary bonus and equity grant indicates a competitive total compensation package for a senior role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gemini operates within the cutting-edge FinTech and Cryptocurrency sector, a rapidly evolving space focused on decentralization, financial innovation, and the security of digital assets. The company bridges traditional finance with the emerging cryptoeconomy.

Company Size: Gemini is a globally recognized company with a significant employee base, indicating a structured yet dynamic organizational environment. This size allows for robust resources and established processes while maintaining agility.

Founded: Founded in 2014 by Cameron and Tyler Winklevoss, Gemini has a history rooted in building a trusted and secure platform for crypto and Web3. This longevity provides a foundation of experience and stability within a nascent industry.

Team Structure:

• The Design department is described as a "close-knit group of exceptionally talented and driven individuals," suggesting a collaborative and high-performing environment.

• Senior Product Designers are expected to "closely partner" with Product Management, Engineering, and other Product Designers, indicating a highly integrated, cross-functional approach to product development.

Methodology:

• Design strategy is driven by a deep understanding of user and business needs, with a focus on crafting scalable solutions and ideal user journeys.

• Collaboration is a core methodology, emphasizing close partnerships across disciplines to tackle challenging problems.

• A strong emphasis is placed on user-centered design, translating research into actionable design improvements.

• Contribution to and utilization of a design system is integral to maintaining quality and efficiency.

Company Website: [Gemini Company URL]

📝 Enhancement Note: Gemini's mission to "unlock the next era of financial, creative, and personal freedom" through crypto suggests a culture that values innovation, security, and user empowerment. The company's growth and public trading status imply a professional environment with a focus on scalability and robust operational processes.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as "Senior Product Designer," indicating a role for an experienced professional capable of independent work, strategic input, and significant ownership. It typically involves mentoring junior designers and influencing product direction beyond just execution.

Reporting Structure: The Senior Product Designer will report to a Design Lead or Director and will work in close partnership with Product Management and Engineering teams. This structure emphasizes collaboration and influence across departments.

Operations Impact: Senior Product Designers at Gemini have a direct impact on the user experience of both retail and institutional clients, influencing adoption, retention, and satisfaction. Their work is critical to translating Gemini's mission into tangible, user-friendly products that drive business growth and shape the future of finance.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in a specific area, such as institutional trading platforms, user onboarding in crypto, or advanced security features.

• Leadership: Potential to grow into a Design Lead or Managerial role, overseeing a team and setting design direction.

• Skill Development: Continuous learning opportunities in the rapidly evolving crypto and Web3 space, as well as advanced design techniques and tools.

• Cross-Functional Advancement: Potential to move into Product Management or related strategic roles given the deep product involvement.

📝 Enhancement Note: The hybrid role with 2 days in-office suggests opportunities for mentorship and direct collaboration with senior design leadership and peers, which is crucial for career advancement in design. The company's focus on innovation in crypto also presents unique learning opportunities.

🌐 Work Environment

Office Type: Gemini operates with a hybrid work model. This role requires employees to be in the New York City office twice a week, indicating a blend of in-person collaboration and remote flexibility.

Office Location(s): The primary hub office for this role is in New York City, NY. Specific office details and amenities would be available upon inquiry or during the interview process.

Workspace Context:

• The New York office likely offers a modern, collaborative workspace designed to foster innovation and teamwork, essential for a fast-paced tech company.

• Access to necessary design tools, technology, and resources will be provided.

• The hybrid model allows for focused individual work at home and collaborative sessions, design critiques, and strategic discussions in the office.

Work Schedule: A standard 40-hour work week is expected, with flexibility often provided. The hybrid schedule requires specific days in the office for in-person collaboration, while other days can be remote, allowing for optimized workflow and work-life balance.

📝 Enhancement Note: The requirement of being in the office twice a week is a key detail for candidates. This suggests that while remote flexibility is offered, in-person interaction is valued for team cohesion, brainstorming, and design critiques, which are critical in a design-centric role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, interest in Gemini, and understanding of the role.

• Portfolio Review & Design Challenge: A session where candidates present their portfolio, discussing their process, impact, and problem-solving skills. A design challenge might be assigned, either take-home or as part of an interview.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other Designers to evaluate collaboration style, technical understanding, and strategic thinking.

• Hiring Manager Interview: A final discussion with the hiring manager to assess overall fit, leadership potential, and alignment with team and company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong case studies that best represent your skills and experience relevant to Gemini's products (retail/institutional, FinTech/crypto).

• Tell a Story: Clearly articulate the problem, your process, your unique contributions, and the measurable impact of your designs. Use visuals effectively.

• Focus on Process: Emphasize your user-centered approach, research methodologies, and iterative design thinking.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., conversion rates, user satisfaction scores, adoption metrics).

• Be Prepared for Questions: Anticipate questions about your design decisions, challenges, and how you collaborate with cross-functional teams.

Challenge Preparation:

• Understand the Domain: Research Gemini's existing products, their user base, and the broader crypto/Web3 landscape.

• Focus on User Needs: Identify potential user pain points or opportunities for improvement within Gemini's platform.

• Demonstrate Process: Even for a short challenge, show your thought process, assumptions, and how you'd approach problem-solving.

• Communicate Clearly: Be prepared to present your solution concisely and defend your design choices.

📝 Enhancement Note: Given the "Senior" title and the emphasis on strategy and ownership, interviewers will likely probe deeply into the candidate's decision-making process, ability to handle ambiguity, and how they influence product outcomes. The portfolio review is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required proficiency. Candidates should be comfortable with advanced Figma features for UI design, prototyping, and collaboration.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools (e.g., Principle, ProtoPie, Adobe XD) may be beneficial for exploring complex interactions.

Analytics & Reporting:

• While not explicitly listed, a Senior Product Designer should be comfortable interpreting data from analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to inform design decisions and measure impact.

CRM & Automation:

Design System Tools:

• Experience working with or contributing to design systems is crucial, often managed within Figma or specialized tools.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. Candidates should be prepared to discuss their experience with design systems and how they leverage data to drive design decisions, even if they aren't the primary users of analytics tools.

👥 Team Culture & Values

Operations Values:

• Security & Trust: Paramount in the crypto industry; designs must reflect these values.

• User-Centricity: Deeply understanding and prioritizing user needs to build intuitive and accessible products.

• Innovation: A drive to push boundaries and explore new possibilities in FinTech and Web3.

• Excellence: A commitment to high-quality design, meticulous execution, and continuous improvement.

• Collaboration: A belief that the best solutions emerge from diverse perspectives and strong teamwork.

Collaboration Style:

• Cross-functional Partnership: Seamless collaboration with Product Management and Engineering is essential for roadmap definition and execution.

• Design Critiques: An active culture of design reviews and feedback exchange to elevate the quality of work.

• Knowledge Sharing: Openness to sharing best practices, insights, and learnings within the design team and across the company.

• Humility: A "heavy dose of humility" is mentioned, suggesting a culture that values learning from mistakes and respecting diverse contributions.

📝 Enhancement Note: The mention of "hard worker with a heavy dose of humility" points to a culture that values diligence, a strong work ethic, and a willingness to learn and grow, rather than arrogance or ego. This is crucial for effective teamwork in a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: Staying abreast of constant changes and innovations in crypto and Web3 regulations, technologies, and user behaviors.

• Balancing Retail & Institutional Needs: Designing for distinct user groups with vastly different needs, technical sophistication, and regulatory requirements.

• Complexity of Crypto Products: Translating potentially abstract or complex financial concepts into understandable and actionable user interfaces.

• Maintaining Design Consistency: Ensuring a cohesive and high-quality user experience across a growing suite of products while evolving the design system.

Learning & Development Opportunities:

• Industry Expertise: Gaining deep knowledge of the cryptocurrency and Web3 ecosystems.

• Advanced Design Skills: Developing expertise in complex product design, system design, and potentially emerging technologies within design.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and influence product strategy at a senior level.

• Exposure to Global Markets: Understanding diverse user needs and market dynamics across Gemini's international user base.

📝 Enhancement Note: The "challenges" section highlights the dynamic nature of the crypto space and the inherent complexity of designing financial products. This presents significant learning opportunities for designers eager to tackle these intricate problems.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for Gemini's institutional trading platform that requires real-time data visualization and complex order management?" (Focus on process, user needs, technical considerations).

• "Describe a time you had to influence a cross-functional team or stakeholder to adopt a design recommendation. What was your strategy?" (Focus on communication, negotiation, data-driven persuasion).

Company & Culture Questions:

• "What excites you about Gemini's mission and the crypto industry, and how does that influence your design philosophy?" (Focus on alignment with company vision, passion for the domain).

• "How do you contribute to a collaborative design environment, especially within a hybrid work setting?" (Focus on teamwork, communication, cultural fit).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process, your solution, and the outcomes.

• Highlight Your Process: Show your journey – sketches, wireframes, user flows, prototypes, testing insights. Don't just show the final UI.

• Quantify Impact: Use data (even if estimated) to demonstrate the value your designs brought to users and the business.

• Be Concise and Engaging: Practice your presentation to fit within the allotted time, keeping the audience engaged.

• Prepare for Deep Dives: Be ready to answer specific questions about any aspect of your work, your decisions, and your learnings.

📝 Enhancement Note: Interviewers will be looking for a blend of strategic thinking, deep design craft, strong collaboration skills, and a genuine interest in Gemini's mission and the crypto space. The portfolio presentation is a key opportunity to showcase all of these.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit Your Application: Apply through the provided Greenhouse link, ensuring all required fields are completed accurately.

• Tailor Your Resume: Highlight your 5+ years of product design experience, specifically mentioning experience with user-centered design, product strategy, Figma, and cross-functional collaboration. Quantify achievements where possible.

• Curate Your Portfolio: Prepare a strong portfolio that showcases 3-5 relevant case studies. Focus on demonstrating your end-to-end design process, problem-solving skills, and impact. Ensure it's easily accessible (e.g., a personal website or PDF).

• Prepare Your Presentation: Practice presenting your portfolio, focusing on storytelling, process, and quantifiable outcomes. Be ready to articulate your design decisions and rationale clearly.

• Research Gemini: Familiarize yourself with Gemini's products, mission, and the current landscape of the crypto/Web3 industry. Understand their target users (retail and institutional).

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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