Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Fanatics Betting & Gaming

Location: New York, NY, United States

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-04-16

Experience Level: Mid to Senior Level (6+ years)

Remote Status: Hybrid (Remote OK, with potential for onsite components)

🚀 Role Summary

• Drive and own the design vision for key features within the Fanatics Sportsbook product experience, identifying new opportunities and prioritizing enhancements for a leading global digital sports platform.

• Collaborate closely with cross-functional teams, including product managers, developers, experience researchers, and fellow designers, to deliver exceptional customer-focused design executions.

• Apply strategic thinking and design expertise to craft compelling user experiences that meet the needs of customers in the dynamic sports betting and iGaming market.

• Actively mentor junior designers, contribute to design critiques and reviews, and elevate the overall craft and processes of the design team.

📝 Enhancement Note: This role is positioned within Fanatics Betting & Gaming, a subsidiary of a major global digital sports platform. The Senior Product Designer is expected to have significant ownership and strategic influence over core product features, particularly within the Sportsbook experience, indicating a need for strong product sense and the ability to translate business objectives into user-centric design solutions. The emphasis on mentoring and process improvement suggests a leadership track within the design function.

📈 Primary Responsibilities

• Lead the end-to-end design process for key Sportsbook features, from conceptualization and user research to high-fidelity design and post-launch iteration based on data insights.

• Translate complex product requirements and business goals into intuitive, engaging, and effective user experiences, ensuring alignment with customer needs and market trends.

• Develop and articulate user flows, wireframes, prototypes, and detailed design specifications, clearly communicating design rationale and decisions to stakeholders across product, engineering, marketing, and research.

• Facilitate and lead cross-functional design thinking workshops and design sprints to generate innovative solutions and drive consensus.

• Mentor and guide junior designers, fostering their growth in design craft, process, and strategic thinking, while also participating actively in design critiques and reviews.

• Champion user-centered design principles and processes, ensuring that customer feedback and data insights are integrated into iterative design improvements.

• Collaborate with engineering teams to understand technical constraints and opportunities, ensuring designs are feasible and optimized for implementation.

• Document design elements, patterns, layouts, and user flows, establishing and maintaining usage guidelines and best practices for the design system.

• Proactively identify and design for edge cases, unhappy paths, and accessibility requirements to ensure a robust and inclusive user experience.

• Track the impact of design initiatives through user feedback, A/B testing, and key performance indicators (KPIs), providing data-driven recommendations for continuous optimization.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution and team leadership. The expectation to "drive and own key features" and "craft the vision" suggests a senior individual contributor role with significant autonomy. The emphasis on mentoring, leading workshops, and improving design processes indicates a path towards design leadership or a senior specialist role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design (e.g., Graphic Design, Interaction Design, Human-Computer Interaction), or a related field, is typically expected for this level of role.

Experience: 6+ years of progressive experience in user experience design, interaction design, information architecture, or a similar role, with a demonstrated track record of designing successful digital products.

Required Skills:

• Expertise in the full product design lifecycle, including product strategy, user research synthesis, jobs-to-be-done analysis, journey mapping, information architecture, interaction design, and UI design.

• Proven ability to design high-quality digital products that have delivered measurable results, evidenced through a strong portfolio or detailed case studies.

• Proficiency in industry-standard design and prototyping tools, with a specific requirement for Figma.

• Deep understanding of user-centered design processes and the ability to apply them effectively within cross-functional team environments.

• Exceptional communication, presentation, and interpersonal skills, capable of articulating complex design concepts to diverse audiences, including executive stakeholders.

• Demonstrated ability to evaluate and quantify the customer and business impact of design decisions.

• Strong understanding of front-end development principles and technologies, enabling effective collaboration with engineering teams.

• A proactive, self-starting attitude with a systems-thinking mindset and the ability to make ambiguity tangible using design thinking techniques.

Preferred Skills:

• Experience in the sports betting, iGaming, or related fast-paced digital consumer product industries.

• Familiarity with A/B testing, analytics tools, and data-driven design iteration.

• Experience in leading design sprints and workshops.

• Knowledge of accessibility standards (e.g., WCAG).

📝 Enhancement Note: The requirements emphasize a blend of technical design skills, strategic thinking, and leadership qualities. The explicit mention of "6+ years" and the expectation of a "track record of designing high-quality digital products" point towards a seasoned professional. The requirement for Figma proficiency is critical. The understanding of front-end code and system thinking suggests a desire for designers who can bridge the gap between design and development effectively.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects that demonstrate expertise across the entire product design process.

• Projects should highlight strategic thinking, problem definition, user research insights, information architecture, interaction design, UI design, and measurable outcomes.

• Case studies must clearly articulate the problem statement, your role and contributions, design process, key decisions, challenges overcome, and the impact of the final solution (quantified where possible).

• Demonstrate experience with designing for complex user journeys, edge cases, and error states within digital products.

Process Documentation:

• Portfolio case studies should explicitly detail the design and feedback processes utilized, including methodologies like design sprints, user testing, and iterative refinement.

• Provide evidence of creating and maintaining UX documentation, such as design guidelines, pattern libraries, or style guides, demonstrating an understanding of design system principles.

• Showcase how you use data and user feedback to inform and iterate on design decisions, illustrating a data-informed approach to design.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It needs to go beyond just visual aesthetics and demonstrate strategic thinking, problem-solving capabilities, and the ability to drive impact. The focus on "measurable outcomes" and "data insights" is crucial for a role that influences product performance in a competitive market like sports betting.

💵 Compensation & Benefits

Salary Range: $145,000 - $200,000 USD per year.

Benefits:

• Comprehensive Health Insurance coverage.

• Potential for Bonus compensation, tied to individual and company performance.

• Access to the Fanatics benefits portal at https://benefitsatfanatics.com/ for detailed information on health, wellness, financial, and other benefits.

• Opportunities for professional development and growth within a rapidly expanding digital sports platform.

• Potential for participation in cultural immersion programs like "Launching into Better: LIVE" for full-time, non-seasonal hires.

Working Hours: Typically 40 hours per week.

• While a standard work week is expected, the role may require flexibility due to project deadlines and the dynamic nature of the sports betting industry. Hybrid work arrangements are supported, with potential for onsite components for interviews and onboarding.

📝 Enhancement Note: The provided salary range ($145k-$200k) aligns with senior-level product design roles in high-cost-of-living areas like New York City, especially within the tech and gaming sectors. The "Geographical Zones" mentioned indicate a structured approach to compensation based on location, which is standard for large organizations. The inclusion of "Bonus" as a benefit suggests performance-based incentives are part of the compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Sports Platform, e-commerce, sports betting, iGaming, collectibles.

Company Size: Over 22,000 employees globally, indicating a large, established, and rapidly growing organization with diverse opportunities.

Founded: Fanatics was founded with a vision to build a leading global digital sports platform. Fanatics Betting and Gaming was launched in 2021, signifying a relatively new but aggressively expanding division within the larger company.

Team Structure:

• The product design team is part of the broader Fanatics Betting & Gaming subsidiary, which operates across U.S. and potentially international markets (offices in Denver, Leeds, and Dublin mentioned).

• The Senior Product Designer will report into a design leadership role and work within agile, cross-functional product teams comprising Product Managers, Developers, and Experience Researchers.

Methodology:

• Fanatics emphasizes a data-driven approach to enhance the fan experience, suggesting that design decisions are informed by user feedback and performance metrics.

• The company utilizes design thinking, design sprints, and user-centered design processes to foster innovation and solve complex user problems.

• Emphasis is placed on continuous improvement and iteration, leveraging insights from user behavior and market trends.

Company Website: https://www.fanaticsinc.com/ (for Fanatics Inc.), https://www.fanaticsbettingandgaming.com/ (for Betting & Gaming)

📝 Enhancement Note: Fanatics is a significant player in the sports merchandise and digital platform space, expanding aggressively into betting and gaming. This suggests a fast-paced, high-growth environment where innovation and data-driven decision-making are critical. The culture likely balances entrepreneurial spirit with the structure of a large corporation.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can independently drive significant product initiatives and mentor others. It represents a mid-to-senior career stage, with potential to grow into a Design Lead or Managerial role.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Director within Fanatics Betting & Gaming. They will work within agile, cross-functional teams, collaborating closely with Product Managers and Engineering Leads.

Operations Impact: The work of the Senior Product Designer directly impacts the user experience of the Sportsbook and Casino platforms, which are core to Fanatics' strategy in the rapidly growing online betting market. Successful designs will drive user acquisition, engagement, retention, and ultimately, revenue. The role is critical in shaping the brand's digital product offering and competitive positioning.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead role, managing a team of designers, or a Principal/Staff Designer role, focusing on complex, high-impact product challenges and strategic design direction.

• Specialization: Opportunity to deepen expertise in specific areas of UX, such as user research, information architecture, or design systems, within the context of sports betting and iGaming.

• Cross-Functional Mobility: Develop strong relationships and understanding across product management, engineering, and marketing, potentially leading to opportunities in product management or strategy roles.

• Industry Expertise: Become a subject matter expert in designing for the unique challenges and opportunities within the sports betting and online gaming industry.

📝 Enhancement Note: The "Senior" title and responsibilities point to a role where significant impact and leadership potential are expected. Growth opportunities will likely involve deeper strategic contributions, team leadership, or specialization within the unique domain of sports betting.

🌐 Work Environment

Office Type: Hybrid. The role is based in New York, NY, with support for remote work. However, the company mentions potential for "in-person components" for interviews, onboarding, and cultural immersion programs like "Launching into Better: LIVE." This suggests a blended approach to work.

Office Location(s): Primarily New York, NY, with other offices for Fanatics Betting & Gaming in Denver, Leeds, and Dublin.

Workspace Context:

• The New York office likely offers a dynamic, collaborative workspace designed to foster innovation and teamwork among product, design, and engineering teams.

• Access to modern design tools and technologies is expected, with Figma being a primary requirement.

• The environment is characterized by rapid growth and a focus on delivering high-quality digital experiences in a competitive market.

Work Schedule: Standard 40-hour work week is expected, but flexibility may be required to meet project deadlines and respond to the fast-paced nature of the sports betting industry. Collaboration with teams across different time zones might also necessitate some flexibility.

📝 Enhancement Note: The hybrid nature of the role, combined with potential onsite requirements for specific events, suggests a company culture that values in-person collaboration for key moments while offering flexibility for day-to-day work. The New York location places the designer in a hub for technology and finance, with access to talent and industry events.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: Expect a dedicated session where you present your portfolio and walk through 1-2 key case studies, detailing your role, process, and impact. Be prepared to discuss your design rationale and decision-making.

• Design Challenge/Exercise: A take-home assignment or an in-person/virtual design exercise simulating a real-world problem may be given to assess your problem-solving skills, design process, and ability to articulate solutions under pressure.

• Cross-functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially other Designers to assess collaboration skills, technical understanding, and strategic thinking.

• Hiring Manager Interview: A final interview with the hiring manager to discuss your experience, leadership potential, and alignment with the team's vision.

Portfolio Review Tips:

• Curate Selectively: Choose 2-3 projects that best represent your skills, impact, and alignment with the role requirements (e.g., complex features, data-driven iterations, strategic problem-solving).

• Tell a Story: Structure your case studies to clearly outline the problem, your approach, your specific contributions, the challenges, and the quantifiable results. Emphasize your thought process and decision-making.

• Highlight Impact: Clearly articulate the business and user impact of your designs. Use metrics and data wherever possible to demonstrate success.

• Showcase Process: Detail the methodologies you used (user research, wireframing, prototyping, testing, iteration) and explain why you chose those methods.

• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs made, how you handle feedback, and your understanding of the sports betting domain.

Challenge Preparation:

• Understand the Domain: Research the sports betting industry, common user behaviors, and potential design challenges.

• Clarify Scope: If given a take-home challenge, ensure you understand the brief, constraints, and desired deliverables. Ask clarifying questions.

• Focus on Process: Even with limited time, demonstrate your systematic approach to problem-solving. Walk through your assumptions and how you'd tackle the problem.

• Practice Presentation: Be ready to present your challenge solution concisely and effectively, highlighting your rationale and proposed next steps.

📝 Enhancement Note: The interview process is likely rigorous, reflecting the seniority of the role and the competitive nature of the industry. A strong portfolio, clear communication of design rationale, and demonstrated ability to drive impact are critical for success. The potential for a design challenge requires preparation in both problem-solving and presentation skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory tool for UI design, prototyping, and collaboration. Expect proficiency and potentially leadership in its usage.

• Prototyping Tools: Proficiency in other prototyping tools beyond Figma may be beneficial, though Figma's capabilities are extensive.

• Design Systems: Experience with or contribution to design systems, pattern libraries, and style guides.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and track design impact.

CRM & Automation:

• While not a direct requirement, understanding how CRM and marketing automation tools interact with the user experience can be beneficial for a holistic product view.

• Familiarity with tools that facilitate cross-functional workflows and communication.

📝 Enhancement Note: Figma is explicitly called out as a required tool, indicating its central role in the design team's workflow. Proficiency with analytics tools is also implied by the responsibility to "track the impact of your work via user feedback and data insights."

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A strong focus on understanding and meeting the needs of sports fans and bettors, driving decisions based on user insights and feedback.

• Innovation & Agility: Embracing new technologies and approaches to stay ahead in the competitive digital sports market, with a willingness to experiment and iterate quickly.

• Collaboration & Teamwork: Fostering a supportive environment where designers work closely with product, engineering, and other stakeholders to achieve shared goals.

• Data-Driven Decision Making: Utilizing data and analytics to inform design strategies, measure impact, and drive continuous improvement.

• Craftsmanship & Excellence: A commitment to high-quality design execution, attention to detail, and continuous learning to elevate design standards.

Collaboration Style:

• Cross-functional Partnership: Designers are expected to be active partners with Product Management and Engineering, contributing to strategy and ensuring feasibility.

• Open Communication: Encouraging honest feedback through critiques and reviews, with a focus on constructive dialogue to improve designs.

• Mentorship & Knowledge Sharing: A culture where senior members actively guide and develop junior talent, and where best practices are shared across the team.

• Proactive Engagement: Designers are encouraged to be proactive in identifying opportunities, raising concerns, and contributing to process improvements.

📝 Enhancement Note: The culture emphasizes a blend of innovation, customer focus, and data-driven execution, typical of successful tech companies in dynamic markets. The collaborative and mentorship aspects are key for a senior role that is expected to elevate the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth & Evolving Market: The sports betting and iGaming industry is highly competitive and rapidly evolving. Keeping pace with market trends, regulatory changes, and competitor innovations will be a constant challenge.

• Balancing User Needs with Business Goals: Striking the right balance between delivering exceptional user experiences and meeting aggressive business objectives (e.g., user acquisition, revenue targets) in a regulated environment.

• Designing for Diverse User Segments: Catering to a wide range of user types, from novice bettors to experienced enthusiasts, with varying levels of technical proficiency and engagement.

• Complexity of the Product: The Sportsbook platform involves complex features, numerous data points, and potential edge cases that require meticulous design and user flow mapping.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge and expertise in the sports betting and iGaming domain, understanding user motivations, regulatory landscapes, and platform mechanics.

• Strategic Design Leadership: Develop skills in influencing product strategy, leading design initiatives, and mentoring teams, preparing for future leadership roles.

• Advanced Design Techniques: Explore and implement cutting-edge design methodologies, tools, and research techniques relevant to digital product development.

• Cross-Disciplinary Learning: Gain exposure to product management, engineering processes, and marketing strategies, fostering a holistic understanding of product development.

📝 Enhancement Note: The challenges reflect the dynamic and complex nature of the sports betting industry. Growth opportunities are geared towards developing both deep domain expertise and leadership capabilities within design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a new opportunity for a product based on user insights or market trends. How did you validate it and what was the outcome?" (Focus on strategic thinking, research, and impact.)

• "How do you approach designing for complex user flows or edge cases? Walk us through an example from your portfolio." (Demonstrate process, problem-solving, and attention to detail.)

• "How do you balance competing stakeholder needs or priorities when advocating for a design decision?" (Highlight collaboration, negotiation, and communication skills.)

Company & Culture Questions:

• "Why are you interested in Fanatics Betting & Gaming and this specific role?" (Research the company's mission, recent news, and the betting/iGaming market.)

• "How do you approach mentoring junior designers?" (Provide specific examples of guidance, feedback, and support.)

Portfolio Presentation Strategy:

• Choose impactful case studies: Select projects that best showcase your senior-level contributions, strategic thinking, and measurable results in areas relevant to a digital product like a sportsbook.

• Structure your narrative: For each case study, clearly define the problem, your role, the process, your key contributions, the challenges, and the outcomes (quantified if possible).

• Articulate your "Why": Be ready to explain the rationale behind your design decisions, trade-offs, and the user needs you addressed.

• Engage your audience: Prepare to answer questions about your process, your design choices, and how you collaborate with cross-functional teams.

• Showcase Figma proficiency: If possible, demonstrate aspects of your Figma workflow or discuss how you leverage its collaborative features.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership potential, a strong grasp of the design process, and the ability to drive measurable impact. Tailoring your portfolio presentation and answers to the specific context of sports betting and Fanatics is crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that highlight strategic problem-solving, end-to-end design process, and measurable results. Ensure case studies clearly articulate your role, rationale, and outcomes.

• Optimize Your Resume: Tailor your resume to emphasize your 6+ years of experience in UX/Product Design, highlight proficiency in Figma, and showcase achievements in areas like product strategy, interaction design, and cross-functional collaboration.

• Prepare Your Presentation: Practice walking through your selected portfolio case studies, focusing on clear storytelling, articulating your design decisions, and demonstrating your impact. Be ready to discuss your approach to mentoring and process improvement.

• Research Fanatics Betting & Gaming: Understand the company's mission, its position in the sports betting market, and the product experience of the Sportsbook. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.