Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: BlueCross BlueShield of South Carolina

Location: Richland County, SC, United States

Job Type: Full time

Category: Product Design / User Experience (UX)

Date Posted: 2026-10-02

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end design process for a national health insurance portal and mobile application, translating complex user needs and business objectives into intuitive digital solutions.

• Leverage a strong understanding of UX research, usability testing, and data analysis to inform and validate design decisions, ensuring a user-centered approach.

• Collaborate extensively with Product Owners, Digital Implementation Leads, and development teams to define requirements, prototype iteratively, and support the successful implementation of digital experiences.

• Contribute to elevating the organization's UX maturity by mentoring other designers, sharing best practices, and integrating emerging technologies like AI into design workflows.

• Produce high-fidelity Figma mockups and interactive prototypes, adhering to UI standards, accessibility requirements, and responsive design principles for a seamless cross-platform experience.

📝 Enhancement Note: While the job title is "Senior Product Designer," the description heavily emphasizes user experience (UX) and the design of transactional, consumer-facing products within a highly regulated domain. The role requires a broad skillset, including UX research, UI copywriting, and stakeholder management, indicating a strong focus on the entire product development lifecycle from a user-centric perspective. The mention of "legacy technical systems" suggests the need for design adaptability and problem-solving within existing infrastructure.

📈 Primary Responsibilities

• Conceptualize, design, and iterate on user interfaces for mobile, tablet, and desktop applications, ensuring a consistent and engaging user experience across all platforms.

• Conduct comprehensive user research, including usability testing and task flow analysis, to identify user needs and gather actionable insights for product improvement.

• Translate research findings and user data into concrete design recommendations and present them effectively to stakeholders, advocating for user needs.

• Develop detailed design artifacts, including high-fidelity mockups, interactive prototypes, and user flow diagrams, using Figma to communicate intended user experiences.

• Write clear, concise, and user-focused UI copy, acting as a primary content contributor for digital interfaces in the absence of a dedicated content designer.

• Collaborate closely with business stakeholders and application development teams to understand complex business requirements, especially within legacy technical systems, and ensure design feasibility.

• Provide ongoing support to development teams during the implementation phase, ensuring design integrity and adherence to UI standards and accessibility requirements.

• Stay abreast of the latest user-centered design best practices, industry innovations, and emerging methodologies to continuously enhance design quality and efficiency.

• Mentor and provide constructive feedback on the work of other designers, contributing to team growth and the overall UX maturity of the Digital Experience team.

• Explore and integrate AI tools into the design workflow to enhance efficiency, creativity, and the overall design process.

📝 Enhancement Note: The responsibilities clearly indicate a "generalist" product design role with a strong emphasis on UX. The need to write UI copy and mentor other designers suggests a senior-level individual contributor role with leadership potential within the design function. The requirement to work within "legacy technical systems" implies a need for practical design solutions that can be implemented within existing infrastructure, rather than purely conceptual or bleeding-edge designs.

🎓 Skills & Qualifications

Education: Bachelor's degree in a job-related field (e.g., Human-Computer Interaction, Graphic Design, Interaction Design, Computer Science) or an Associate's degree with 2 years of relevant work experience.

Experience: Minimum of 5 years of user interface design experience.

Required Skills:

• Extensive experience in user interface (UI) design for digital products.

• Strong technical knowledge of user experience (UX) and usability best practices and methodologies.

• Proficiency in creating high-quality Figma mocks and interactive prototypes.

• Demonstrated ability to perform UX research and usability testing.

• Solid understanding of responsive design principles and implementation.

• Knowledge of accessibility standards (e.g., WCAG) and their application in design.

• Ability to synthesize research findings into actionable design decisions and recommendations.

• Experience in writing user-focused UI copy.

• Understanding of page layout and interface design concepts.

• Solid understanding of markup and style sheet languages (HTML/CSS) and how they influence design.

• Good understanding of graphic design principles and typography.

• Advanced analytical and research skills.

• Ability to interpret data and make appropriate recommendations.

• Strong conceptual problem-solving skills.

• Excellent communication skills, with the ability to interact effectively with all levels of the organization, including technical and business staff.

• Flexibility to adapt to changing business, client, and technical environments.

• Proficiency with graphic design software and Microsoft Office Suite. Preferred Skills:

• 2+ years of experience designing transactional consumer-facing products in healthcare, insurance, financial services, or other highly regulated complex domains.

• Experience working with product owners and diverse stakeholders to define complex business requirements within legacy technical systems.

• Experience delivering Figma mocks and prototypes with minimal guidance, including conditional states and detailed documentation.

• Demonstrated capability for mentoring and reviewing the work of other designers.

• Capacity to write user-focused UI copy without a dedicated content designer.

📝 Enhancement Note: The preferred qualifications highlight a specific niche within product design that is highly valued by the organization: experience in regulated, transactional consumer-facing industries. This suggests that candidates with this background will have a significant advantage. The emphasis on Figma proficiency, accessibility, and working with legacy systems points to a need for practical, compliant, and robust design solutions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of user interface design work, with a strong emphasis on transactional consumer-facing products.

• Demonstrations of end-to-end design process, from initial research and ideation through to final implementation support.

• Specific examples of complex business requirements translated into user-friendly digital solutions, particularly within regulated industries if applicable.

• High-fidelity Figma mockups and interactive prototypes that illustrate responsive layouts, conditional states, and adherence to UI standards.

• Case studies detailing UX research, usability testing, and how insights were used to drive concrete design decisions and improve user experience.

• Documentation of accessibility considerations and implementation within designs.

• Examples of UI copy contributions for digital interfaces. Process Documentation:

• Portfolio pieces should clearly articulate the design process followed for each project, including research methodologies, ideation techniques, prototyping tools (Figma), and user testing approaches.

• Evidence of collaboration with stakeholders, product owners, and development teams throughout the design lifecycle.

• Showcase how design decisions were validated through user feedback and analytics.

• Include examples of how design challenges, especially those related to legacy technical systems, were overcome.

📝 Enhancement Note: For a Senior Product Designer role, particularly one involving complex systems and regulated industries, the portfolio is critical. It needs to go beyond just visual design to demonstrate a deep understanding of the user-centered design process, research methodologies, and the ability to translate business needs into functional, accessible, and user-friendly interfaces. The emphasis on Figma, accessibility, and working with legacy systems should be clearly reflected in the presented work.

💵 Compensation & Benefits

Salary Range: Based on the Senior Product Designer title, 5-10 years of experience, and the location in Richland County, SC, a typical salary range for this role in the US market would be between $100,000 and $140,000 annually. This estimate accounts for the specialized nature of designing for regulated industries and the required technical proficiency.

Benefits:

• Subsidized health plans, dental coverage, and vision coverage.

• 401k retirement savings plan with a company match.

• Life Insurance.

• Paid Time Off (PTO).

• On-site cafeterias and fitness centers (available at major locations, though this role is remote).

• Education Assistance.

• Service Recognition.

• National discounts for entertainment and attractions.

Working Hours: 40 hours per week, Monday through Friday, with an 8-hour shift scheduled during normal business hours of 8:00 AM to 5:00 PM.

📝 Enhancement Note: The provided salary range is an estimate based on industry benchmarks for a Senior Product Designer in the US, considering the experience level and the specialized domain (healthcare/insurance). Actual compensation may vary based on the candidate's specific qualifications, interview performance, and the company's compensation structure. The benefits listed are comprehensive and typical for a large organization like BlueCross BlueShield.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare and Insurance. BlueCross BlueShield of South Carolina operates within a highly regulated and complex industry, requiring a strong emphasis on compliance, data security, and user trust. The company's focus on digital transformation and enhancing member experience indicates a commitment to innovation within this established framework.

Company Size: Large enterprise (implied by "major locations" and comprehensive benefits). This typically means structured processes, opportunities for specialization, and a significant impact potential across a large user base.

Founded: Founded in 1944, BlueCross BlueShield of South Carolina has a long-standing history and established presence in the healthcare insurance market, providing stability and deep industry expertise.

Team Structure:

• The Senior Product Designer will join the Digital Experience team, working closely with a Digital Implementation Lead.

• Collaboration is expected across various departments, including Product Owners, business stakeholders, and application development teams.

• The role involves mentoring other designers, suggesting a team structure that includes junior or mid-level designers.

• Reporting likely falls within a Digital Product or Technology division, focusing on enhancing member-facing digital platforms. Methodology:

• The team employs a user-centered design methodology, prioritizing research, testing, and iterative refinement.

• There's an explicit goal to "elevate our UX maturity," indicating a focus on continuous improvement and adoption of best practices.

• The team is exploring the integration of AI tools into their workflow, signaling an openness to adopting new technologies.

• Design work is expected to be supported by data and user insights, with a focus on translating business goals into effective digital solutions.

Company Website: https://www.southcarolinablues.com/ (Based on company name and domain)

📝 Enhancement Note: The company's long history and presence in the insurance sector suggest a culture that balances established practices with a growing focus on digital innovation. The emphasis on compliance and regulation will heavily influence design decisions, requiring a meticulous and thorough approach. The remote nature of the role means that fostering team connection and collaboration will be key to the team's success.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It demands a high degree of autonomy, problem-solving capability, and the ability to mentor junior team members. The scope includes end-to-end project involvement, stakeholder management, and strategic contribution to UX maturity.

Reporting Structure: The Senior Product Designer will likely report to a Manager or Director of Digital Experience, Product Design, or a similar leadership role within the Digital organization. They will work closely with the Digital Implementation Lead and collaborate extensively with product owners and development teams.

Operations Impact: The Senior Product Designer will have a significant impact on the user experience of BlueCross BlueShield of South Carolina's primary digital platforms (health insurance portal and app). This directly influences member satisfaction, engagement, and potentially operational efficiency by enabling self-service and clear communication. Their work will shape how members interact with their health insurance, impacting their overall perception of the company.

Growth Opportunities:

• Leadership Development: Opportunity to lead design initiatives, mentor junior designers, and potentially move into a Design Lead or Managerial role within the Digital Experience team as UX maturity grows.

• Specialization: Deepen expertise in designing for highly regulated industries like healthcare and insurance, becoming a subject matter expert in this domain.

• Skill Expansion: Gain experience with AI tools in design, refine skills in UX research and strategy, and develop a strong understanding of legacy system constraints and how to design effectively within them.

• Cross-Functional Influence: Build strong relationships across business, product, and technology teams, increasing influence on product strategy and roadmap decisions.

📝 Enhancement Note: The "Senior" title, coupled with mentoring responsibilities and the expectation of driving UX maturity, positions this role as a key contributor with significant growth potential. The opportunity to specialize in healthcare insurance design is a valuable niche for career advancement.

🌐 Work Environment

Office Type: This is a fully remote position. While the company has physical locations with office environments, this specific role does not require on-site presence.

Office Location(s): The primary work location for the company is Richland County, SC. However, for this role, the "fully remote" status means candidates can be located anywhere, though proximity to the Richland County hub might be beneficial for occasional team meetups or events, if they occur.

Workspace Context:

• Remote Collaboration: The primary mode of interaction will be digital, utilizing collaboration tools (e.g., Slack, Microsoft Teams, Zoom) for communication and virtual meetings.

• Digital Tools: Access to necessary design and productivity software (Figma, Microsoft Office) will be provided or expected as part of the candidate's existing toolkit.

• Team Interaction: The team aims to foster collaboration and knowledge sharing despite the remote setup, likely through regular virtual team meetings, design critiques, and digital whiteboarding sessions.

Work Schedule: Standard full-time, 40 hours per week, Monday through Friday, with a typical 8-hour workday between 8:00 AM and 5:00 PM in the local time zone (likely Eastern Time, given the SC location). While remote, adherence to core business hours is expected for team collaboration and meetings.

📝 Enhancement Note: As a fully remote role, the candidate must be self-disciplined and proficient in remote collaboration tools. The company's physical presence in Richland County, SC, might offer optional in-person events or team gatherings, but the core expectation is remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening based on resume and qualifications, with a focus on UI design experience, Figma proficiency, and relevant industry background.

• Recruiter Screen: A brief telephone interview or email communication to verify resume specifics, discuss salary expectations, and assess initial fit.

• Design Exercise: Finalists will be asked to perform a short, on-camera design exercise. This is likely a timed task to assess problem-solving, design thinking, and communication under pressure.

• Interviews with Team/Stakeholders: Further interviews with the Digital Experience team, Digital Implementation Lead, and potentially Product Owners or business stakeholders to assess technical skills, collaboration style, and cultural fit.

• Portfolio Review: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design process, challenges, and outcomes.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize projects showcasing transactional consumer-facing designs, especially in healthcare, insurance, or financial services.

• Detail Your Process: For each case study, clearly articulate your role, the problem statement, your design process (research, ideation, prototyping, testing), and the rationale behind your decisions.

• Showcase Figma Mastery: Include examples of high-fidelity mocks, interactive prototypes, and demonstrate understanding of responsive design, conditional states, and accessibility within Figma.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced support tickets, increased user satisfaction scores).

• Address Legacy Systems: If you have experience designing within constraints of legacy systems, highlight this specifically.

• Prepare for the Exercise: Understand that the on-camera exercise will likely assess your ability to think on your feet and articulate your design decisions quickly. Practice thinking aloud and sketching concepts.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with common user journeys and challenges in health insurance portals and apps (e.g., finding providers, understanding benefits, managing claims, enrollment).

• Practice Design Thinking: Be ready to articulate your approach to solving design problems, focusing on user needs and business goals.

• Prepare to Discuss Legacy Systems: Think about strategies for designing user-friendly experiences when faced with technical limitations or older system architectures.

• Mock Interview Practice: Practice explaining your portfolio projects and answering common UX design interview questions.

📝 Enhancement Note: The "on-camera design exercise" is a key differentiator. Candidates should prepare for a live, timed design challenge rather than just a portfolio presentation. This will likely test their ability to quickly analyze a problem, brainstorm solutions, and articulate their design rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for creating high-fidelity mockups, interactive prototypes, and design system components. Proficiency is essential.

• Graphic Design Software: Likely Adobe Creative Suite (Photoshop, Illustrator) for asset creation or manipulation, though Figma is often sufficient for UI.

• Prototyping Tools: Figma's built-in prototyping capabilities are key. Experience with other prototyping tools might be a plus but not essential if Figma is mastered.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Adobe Analytics): While not a direct design tool, understanding how to interpret user behavior data from these platforms to inform design decisions is crucial.

• User Feedback Tools (e.g., Hotjar, UserTesting.com): Experience with tools that capture user behavior, feedback, and conduct usability testing.

CRM & Automation:

• Understanding of CRM/Member Management Systems: While not directly designing within them, a conceptual understanding of how user data flows from CRM or member management systems into digital interfaces is beneficial.

• Collaboration & Communication Tools: Microsoft Office Suite (Word, Excel, PowerPoint), Microsoft Teams, Slack, Zoom.

📝 Enhancement Note: Figma is explicitly mentioned and is the cornerstone of the design workflow. A strong understanding of how design decisions impact user data and how to leverage analytics to refine designs is also highly valued. Familiarity with the broader MarTech/Product Tech stack is expected for a senior role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user's needs in all design decisions.

• Collaboration: Fostering strong partnerships with product owners, developers, and business stakeholders to achieve shared goals.

• Excellence & Quality: Striving for high-quality design outcomes, paying attention to detail, accessibility, and usability standards.

• Continuous Improvement: A drive to elevate UX maturity, learn new methodologies, and integrate innovative tools and practices.

• Data-Driven Decision Making: Using research, testing, and analytics to inform and validate design choices.

Collaboration Style:

• Cross-functional Integration: Actively participating in cross-functional team meetings, design critiques, and brainstorming sessions.

• Open Communication: Encouraging transparent and constructive feedback exchange with peers and stakeholders.

• Knowledge Sharing: Willingness to mentor junior designers, share insights, and contribute to a collaborative learning environment.

• Agile & Iterative: Working within an agile framework, embracing iterative design processes and adapting to feedback.

📝 Enhancement Note: The emphasis on "elevating UX maturity" suggests a culture that values growth, learning, and proactive contribution to improving design standards and processes across the organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing within Legacy Systems: Navigating the constraints and limitations of older technical infrastructure while still delivering modern, user-friendly experiences.

• Balancing User Needs with Business Requirements: Effectively translating complex business rules and regulatory requirements into intuitive and accessible user journeys.

• Remote Collaboration: Maintaining strong team cohesion, effective communication, and a shared understanding of design goals in a fully remote environment.

• Elevating UX Maturity: Actively contributing to the growth and adoption of user-centered design principles and practices across the organization.

• Integrating AI Tools: Exploring and implementing new AI technologies into the design workflow effectively and ethically.

Learning & Development Opportunities:

• Specialized Industry Knowledge: Deep dive into the intricacies of healthcare insurance and its impact on digital product design.

• Mentorship & Leadership: Opportunity to guide and develop other designers, building leadership skills.

• Exposure to Emerging Tech: Hands-on experience with AI tools in design and staying at the forefront of UX innovation.

• Cross-Functional Exposure: Gaining a deeper understanding of business operations, product strategy, and technical development within a large enterprise.

📝 Enhancement Note: The challenges presented are typical for senior roles in established companies with digital transformation initiatives. They offer significant opportunities for skill development and career advancement, particularly in navigating complex environments.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex transactional flow for a regulated industry. What were the key challenges and how did you address them?" (Focus on process, stakeholder management, and problem-solving.)

• "How do you approach balancing user needs with stringent business requirements or legacy system constraints? Provide an example." (Assess adaptability and practical design thinking.)

• "Walk me through your process for conducting UX research and translating those insights into tangible design improvements." (Evaluate research methodology and impact demonstration.)

• "How would you mentor a junior designer working on a new feature for our health insurance app?" (Assess leadership potential and coaching ability.) Company & Culture Questions:

• "What interests you about designing for the healthcare and insurance industry specifically?" (Gauge genuine interest and understanding of the domain.)

• "How do you stay current with UX best practices and emerging design trends, especially concerning AI?" (Assess continuous learning and innovation mindset.)

• "Describe your experience working in a fully remote team environment. What strategies do you use to ensure effective collaboration?" (Evaluate remote work capabilities and collaboration skills.) Portfolio Presentation Strategy:

• Structure Your Cases: For each portfolio piece, clearly define: The Problem, Your Role, The Process, The Solution, and The Results/Impact.

• Highlight Figma Proficiency: Be prepared to show specific examples of your Figma work, including prototypes, component libraries, and responsive layouts.

• Emphasize Data & Research: Clearly articulate how user research and data informed your design decisions and how you measured success.

• Tell a Story: Engage your audience by narrating your design journey, highlighting challenges, your thought process, and the rationale behind key decisions.

• Prepare for the Design Exercise: Practice thinking aloud, sketching concepts rapidly, and articulating your design rationale concisely under time pressure.

📝 Enhancement Note: The on-camera design exercise is a crucial part of the process. Candidates should prepare by practicing timed design challenges and articulating their thought process clearly and concisely. This will likely involve a prompt and require quick ideation and justification.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on workdayjobs.com.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of UI design experience, specific proficiency with Figma, and any experience in regulated industries (healthcare, insurance, financial services). Quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in transactional design, UX research, prototyping (Figma), and working within constraints. Ensure case studies are detailed and clearly articulate your process and impact.

• Prepare for the Design Exercise: Practice solving design problems under timed conditions. Think aloud, sketch rapidly, and be ready to explain your rationale clearly and concisely.

• Research the Company: Understand BlueCross BlueShield of South Carolina's mission, its role in the healthcare landscape, and common user needs for health insurance platforms. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.