Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Kraków, Lesser Poland Voivodeship, Poland

Job Type: FULL_TIME

Category: Product Design / UX

Date Posted: 2026-08-07

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Own the end-to-end UX design for AirHelp's premium subscription services, from initial problem definition to iterative improvements and shipped outcomes.

• Drive the strategy and execution of subscription product features, focusing on monetization, customer engagement, and long-term value (LTV).

• Utilize a hypothesis-driven approach, leveraging AI tools and rapid prototyping to validate concepts and accelerate design cycles.

• Collaborate closely with product managers, engineers, and other stakeholders to translate user needs and business objectives into exceptional mobile experiences.

• Contribute to the overall product strategy by identifying new opportunities and leading design initiatives from concept to completion.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant ownership over a critical growth area for AirHelp – its subscription services. The emphasis on "owning" the product end-to-end, driving strategy, and influencing direction indicates a high level of autonomy and impact, typical of senior-level operations and product roles. The focus on subscription monetization, retention, and LTV directly aligns with revenue operations and growth initiatives.

📈 Primary Responsibilities

• Lead the design and implementation of new subscription product tiers, packaging, and pricing strategies to enhance user value and revenue.

• Drive meaningful customer engagement by evolving and optimizing the existing loyalty program through strategic design interventions.

• Identify and capitalize on key user journey moments for effective subscription upsells, directly impacting user acquisition and conversion rates.

• Develop and implement strategies to improve user re-engagement, fostering habits and triggers that encourage repeat usage beyond immediate trip needs.

• Translate validated user insights and business requirements into production-ready design specifications, ensuring clarity, attention to edge cases, and alignment with the overall design system.

• Balance the need for rapid exploration and testing with the delivery of polished, scalable, and high-quality design solutions.

• Contribute to the product strategy by proactively identifying market opportunities, user pain points, and areas for innovation within the travel subscription space.

• Raise the design bar across the organization through thoughtful systems thinking, knowledge sharing, and mentorship of junior team members.

• Collaborate effectively with cross-functional teams, including product management, engineering (potentially distributed or external), and marketing, to ensure seamless product development and launch.

• Champion a data-driven design approach, using user behavior analytics and A/B testing results to inform design decisions and measure impact.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking and hands-on execution, common in senior product and GTM roles. The focus on subscription growth, engagement, and LTV is a direct tie-in to revenue operations and growth marketing objectives. The expectation to "raise the bar" and mentor others signifies a leadership component within the design function.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in Product Design, with a significant focus on UX design for B2C mobile applications.

Required Skills:

• Proven experience designing and shipping B2C subscription products, with a demonstrable track record of influencing retention and Lifetime Value (LTV).

• Deep understanding of subscription monetization models, including pricing, packaging, and upsell strategies.

• Expertise in mobile UX design principles and best practices, with a portfolio showcasing engaging and scalable mobile experiences.

• Proficiency in hypothesis-driven product development, including problem framing, hypothesis generation, and rapid validation.

• Advanced skills in prototyping tools, specifically Figma, and experience integrating AI tools (e.g., Claude) to accelerate design workflows and explore ideas.

• Strong capability in translating validated concepts into production-ready design specifications with meticulous attention to detail, edge cases, and system alignment.

• Experience in building and maintaining robust design systems to ensure consistency and scalability across products.

• Excellent communication and stakeholder management skills, with the ability to articulate product thinking, influence decisions, and build trust with diverse teams.

• Comfort and adaptability in fast-moving, ambiguous environments, with a proactive approach to problem-solving and ownership.

• Fluency in business English, both written and verbal. Preferred Skills:

• Experience with user research methodologies and integrating qualitative and quantitative data into the design process.

• Familiarity with A/B testing and conversion rate optimization (CRO) principles.

• Understanding of agile development methodologies and experience working within cross-functional agile teams.

• Experience in mentoring junior designers or contributing to design team growth and best practices.

• Familiarity with the travel industry or related consumer tech domains.

📝 Enhancement Note: The experience requirements clearly point towards a senior role, emphasizing B2C subscription products and mobile UX. The explicit mention of "influencing retention and LTV" and "upsell flows" directly aligns with revenue generation and growth operations. The emphasis on AI tools and rapid prototyping suggests a forward-thinking approach to design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end ownership of at least two B2C subscription products or significant feature sets, detailing the problem, your process, and the outcomes.

• Present case studies that clearly demonstrate your ability to drive retention, increase LTV, and improve monetization through strategic UX design.

• Include examples of mobile app UX design, highlighting how you've scaled quality and engagement through strong design systems.

• Detail your approach to hypothesis-driven product development, including how you framed problems, tested assumptions, and iterated based on data and user feedback.

• Provide evidence of your collaboration with product managers and engineers, illustrating how you translated validated ideas into production-ready solutions. Process Documentation:

• Demonstrate a clear process for problem definition, user research synthesis, and hypothesis generation.

• Illustrate your rapid prototyping and validation methodologies, emphasizing the use of AI tools and iterative testing.

• Showcase your approach to translating validated concepts into detailed design specifications, including interaction design, UI elements, and edge case handling.

• Present how you leverage design systems and ensure alignment across product components and user journeys.

• Explain how you measure the impact of your design decisions using relevant metrics and data analysis.

📝 Enhancement Note: The portfolio requirements are highly specific to demonstrating impact in revenue-generating areas like subscriptions and LTV. The emphasis on end-to-end ownership, hypothesis-driven development, and data-driven iteration is critical for operations professionals and product designers in growth-focused roles.

💵 Compensation & Benefits

Salary Range:

• Kraków, Poland: 20,000 - 27,000 PLN net + VAT monthly (B2B contract)

• Berlin, Germany: 85,000 - 95,000 Euro annually

• Barcelona, Spain: 70,000 - 80,000 Euro annually

📝 Enhancement Note: The salary ranges provided are specific to the listed locations. For Kraków, the B2B contract structure is noted, which is common for freelancers or contractors in Poland and implies the candidate would be responsible for their own taxes and social security contributions beyond the stated net amount. The ranges are competitive for senior design roles in these respective markets, with Poland's range aligning with the provided net monthly figures.

Benefits:

• Private life and health insurance, providing comprehensive healthcare coverage.

• Flexible benefits package, allowing customization for gym memberships, personal education, childcare, public transportation, or leisure travel subsidies.

• Annual travel allowance, supporting your personal travel aspirations.

• Work from anywhere for up to two weeks per year, offering flexibility and work-life balance.

• Language classes, supporting professional development and communication skills.

• Personalized progression plan, outlining a clear path for career growth and development.

• Internal training programs and knowledge-sharing events, fostering continuous learning and skill enhancement.

• Unlimited, free use of AirHelp’s services, a unique perk for frequent travelers.

• Pre-paid virtual card, likely for expenses or benefits.

• Office commute subsidy, assisting with transportation costs to the office.

• Access to a mindfulness and well-being platform (Mindgram), supporting mental health and overall well-being.

• Regular team days and parties, fostering team cohesion and a positive work environment.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: The benefits package is extensive and emphasizes employee well-being, professional development, and flexibility. The "work from anywhere" policy and commute subsidy are particularly relevant to hybrid and potentially remote-leaning roles. The personalized progression plan and internal training programs directly support career growth for operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology / Consumer Services. AirHelp operates within the dynamic travel tech sector, focusing on passenger rights and assistance, a niche that requires a deep understanding of consumer needs and regulatory landscapes.

Company Size: AirHelp is a growing company with a significant global presence, likely falling into the mid-to-large enterprise category based on its established app and international operations. This size suggests a structured yet agile environment, with opportunities for impact and collaboration across departments.

Founded: AirHelp was founded in 2015, indicating a relatively young but rapidly scaling company that has successfully navigated the complexities of the travel industry and built a substantial user base. This history suggests a culture of innovation and adaptability.

Team Structure:

• The Product Design team is likely integrated within the broader Product organization, working closely with Product Managers and Engineers.

• Expect a collaborative structure where designers contribute to product strategy and execution, possibly with specialized roles focusing on different aspects of the user journey or product areas (e.g., mobile, web, subscription).

• Cross-functional collaboration is essential, with designers needing to align with stakeholders across Engineering, Marketing, Legal, and Customer Support to ensure cohesive product development and user experience. Methodology:

• Data-Driven Design: AirHelp emphasizes using real user behavior and metrics to drive design decisions, indicating a strong reliance on analytics, A/B testing, and user research.

• Agile & Iterative Development: The focus on hypothesis-driven mindsets, rapid prototyping, and continuous improvement suggests an agile approach to product development.

• Systems Thinking: The mention of design systems points towards a structured approach to ensuring consistency, scalability, and maintainability of the product's user interface and experience.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp's industry and growth trajectory suggest a fast-paced, data-informed environment. For operations professionals, this means a focus on efficiency, measurable impact, and adaptability. The company's mission to simplify air travel rights for consumers is a strong driver for its product and operational strategies.

📈 Career & Growth Analysis

Operations Career Level: This Senior Product Designer role is a key individual contributor position with significant influence. It sits above a standard Product Designer level, requiring not only strong execution skills but also strategic thinking, product leadership capabilities, and the ability to mentor others. The focus on owning a critical revenue-generating product area (subscriptions) means this role is pivotal for business growth.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Lead, or Director of Product. They will work closely with Product Managers and Engineering Leads on specific product initiatives. The role involves significant collaboration across various departments, but the primary design leadership reporting line is key for career progression.

Operations Impact: The impact of this role is directly tied to revenue generation and customer retention. By optimizing subscription services, designing effective upsell flows, and enhancing user engagement, the Senior Product Designer will directly contribute to AirHelp's key business objectives, including increased Lifetime Value (LTV) and recurring revenue. This level of impact is highly valued in operations and growth-focused roles.

Growth Opportunities:

• Specialization: Opportunity to become a deep expert in subscription product design, monetization strategies, and B2C mobile engagement within the travel tech industry.

• Leadership: Potential to move into a Lead Product Designer role, managing a team or a larger product area, or transition into Product Management roles with a focus on growth and monetization.

• Skill Development: Continuous learning through internal training, knowledge-sharing events, and potentially industry conferences, focusing on advanced UX techniques, AI in design, and data analytics for product improvement.

• Strategic Influence: Opportunity to shape the future of AirHelp's subscription offerings and contribute significantly to the company's strategic direction.

📝 Enhancement Note: The growth trajectory for a Senior Product Designer in a company like AirHelp is strong, especially in a role that directly impacts revenue. The emphasis on strategic thinking and leadership suggests a clear path towards more senior design or product management positions, aligning well with operations professionals seeking to influence business outcomes.

🌐 Work Environment

Office Type: The role is designated as "Hybrid," meaning it involves a combination of working from the office and remotely. AirHelp likely maintains modern office spaces designed to facilitate collaboration, innovation, and team connection.

Office Location(s): The primary location specified is Kraków, Poland. AirHelp also has offices in Berlin and Barcelona, suggesting a multinational and potentially diverse office environment. For Kraków, expect a well-equipped workspace in a central location, offering amenities to support productive work and collaboration.

Workspace Context:

• Collaborative Environment: Offices are likely set up to encourage interaction, brainstorming sessions, and cross-functional teamwork, with meeting rooms, common areas, and potentially open-plan workspaces.

• Tools & Technology: Access to high-performance computers, reliable internet, and essential design software (Figma, AI tools) will be standard. The company's tech stack will support efficient workflow and communication.

• Team Interaction: Hybrid work means scheduled days in the office are opportunities for in-person collaboration, team building, and direct engagement with colleagues, fostering a strong team dynamic.

Work Schedule: The standard working hours are approximately 40 per week. The hybrid nature offers flexibility, allowing individuals to balance their work responsibilities with personal life, while ensuring core team collaboration on designated office days.

📝 Enhancement Note: A hybrid model in a growing tech company like AirHelp typically signifies a balance between focused remote work and essential in-office collaboration. For operations roles, this environment encourages efficient task management and strong communication channels.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio. Be prepared to articulate your experience with subscription products, mobile UX, and your approach to growth and monetization.

• Design Challenge/Case Study Presentation: You will likely be asked to present a case study from your portfolio that best demonstrates your end-to-end ownership of a B2C subscription product. Focus on the problem, your hypothesis, your design process (including AI tool usage), user validation, and the measurable business impact (retention, LTV, engagement).

• Hiring Manager/Team Interview: This stage will assess your product thinking, strategic capabilities, collaboration style, and cultural fit. Expect questions about how you approach ambiguity, drive product strategy, and work with engineers.

• Final Interview: Potentially with senior leadership, to discuss your vision for the role and confirm alignment with company goals and values.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your experience with B2C subscription products, mobile app design, and driving key business metrics (retention, LTV, upsells).

• Tell a Story: For each project, clearly articulate the problem, your role, your hypothesis, the design process (emphasizing AI integration and rapid validation), the solutions, and most importantly, the outcomes with quantifiable results.

• Highlight Process & Impact: Demonstrate your hypothesis-driven approach and how you used data and user feedback to inform decisions. Quantify your impact wherever possible.

• Showcase System Thinking: If applicable, show how your designs integrate with or contribute to a design system, ensuring scalability and consistency.

• Be Ready for Questions: Anticipate questions about your design choices, trade-offs made, and how you would approach specific challenges at AirHelp.

Challenge Preparation:

• Understand AirHelp's Business: Research AirHelp's mission, target audience, current app features, and subscription offerings.

• Focus on Subscription Growth: Prepare to discuss strategies for acquiring, retaining, and growing subscription customers.

• Emphasize Mobile UX: Be ready to discuss best practices for mobile-first design and user engagement.

• Practice Articulation: Clearly articulate your thought process, design rationale, and the business impact of your work. Practice presenting your case studies concisely and engagingly.

📝 Enhancement Note: The interview process emphasizes a strong portfolio demonstrating tangible business impact, particularly in revenue-generating areas. The case study presentation is crucial for showcasing strategic thinking and execution capabilities relevant to operations and growth roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, prototyping, and collaboration. Proficiency is essential for creating high-fidelity designs and interactive prototypes.

• AI Tools (e.g., Claude): Expected to be integrated into the design workflow for idea generation, content creation, and potentially rapid prototyping assistance. Familiarity with leveraging AI to accelerate design processes is key.

• Prototyping Tools: Beyond Figma, familiarity with other rapid prototyping tools that facilitate user testing and validation may be beneficial.

Analytics & Reporting:

• Product Analytics Platforms (e.g., Amplitude, Mixpanel, Google Analytics): Essential for understanding user behavior, tracking key metrics (retention, engagement, conversion), and informing design decisions.

• A/B Testing Platforms (e.g., Optimizely, VWO): To validate design hypotheses and measure the impact of design changes on user behavior and business outcomes.

• Data Visualization Tools (e.g., Tableau, Looker): May be used to analyze trends and present findings to stakeholders, though direct access might vary.

CRM & Automation:

• While not a direct responsibility of a Product Designer, understanding how CRM systems (e.g., Salesforce) and marketing automation platforms influence customer journeys and data collection can be beneficial for designing integrated experiences.

📝 Enhancement Note: The emphasis on Figma and AI tools highlights AirHelp's commitment to modern, efficient design workflows. Proficiency in analytics and A/B testing tools is critical for demonstrating data-driven decision-making, a core tenet of operations and growth roles.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, expecting operations professionals and designers to base recommendations and decisions on thorough analysis of user data and business metrics.

• User-Centricity: A deep focus on understanding and solving user problems, ensuring that product development is aligned with user needs and provides tangible value.

• Bias for Action & Agility: Encouraging a proactive approach, rapid iteration, and the ability to adapt quickly to changing market conditions or business priorities.

• Collaboration & Transparency: Fostering an environment where information is shared openly, teams work together effectively, and feedback is actively sought and given.

• Excellence & Craftsmanship: Maintaining a high standard for the quality of work, from strategic thinking to detailed execution, ensuring polished and effective solutions.

Collaboration Style:

• Cross-Functional Partnership: Expect close collaboration with Product Management and Engineering teams, working in agile squads to deliver features. Designers are integrated partners, not just order-takers.

• Iterative Feedback Loops: A culture that encourages continuous feedback, both within the design team and across departments, to refine ideas and improve outcomes.

• Knowledge Sharing: Active participation in internal training, workshops, and team meetings to share best practices, learnings, and insights, fostering collective growth.

📝 Enhancement Note: The values emphasize a results-oriented, collaborative, and agile environment, which is typical of successful tech companies focused on growth and user experience. For operations professionals, these values translate to a focus on impact, efficiency, and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: Navigating the need for rapid iteration and hypothesis testing in a fast-paced environment while maintaining a high standard of design quality and polish.

• Driving Subscription Growth: Developing innovative strategies and designs that effectively acquire, retain, and grow the user base for premium subscription services in a competitive market.

• Defining and Measuring Success: Establishing clear KPIs and robust measurement frameworks for subscription features to accurately assess impact and guide future iterations.

• Evolving Mobile UX: Keeping pace with the rapid evolution of mobile technology and user expectations to ensure the AirHelp app remains a category-defining experience.

Learning & Development Opportunities:

• Subscription Monetization Expertise: Deepen knowledge in pricing strategies, value proposition design, and LTV optimization for subscription models.

• AI in Design: Gain advanced skills in leveraging AI tools for research, ideation, prototyping, and content generation within the design process.

• Product Strategy: Contribute to and learn from high-level product strategy discussions, understanding how design influences broader business objectives.

• Mentorship and Leadership: Opportunity to mentor junior designers, lead design initiatives, and potentially step into leadership roles, developing management and strategic planning skills.

📝 Enhancement Note: The challenges are directly related to the core responsibilities of driving revenue and engagement through product design. The growth opportunities highlight pathways for specialization and leadership, aligning with career aspirations in operations and product development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining and designing new tiers for our subscription product to maximize user adoption and LTV?" (Focus on problem framing, user segmentation, value proposition design, and monetization models.)

• "Describe a time you used data and user research to significantly improve a B2C subscription product's retention or engagement. What was your hypothesis, process, and outcome?" (Highlight your data-driven approach, hypothesis testing, and measurable results.)

• "How do you balance the need for rapid prototyping and iteration with delivering high-quality, production-ready designs, especially when using AI tools?" (Discuss your workflow, trade-offs, and how you ensure quality.) Company & Culture Questions:

• "What opportunities do you see for AirHelp's subscription services to evolve into a more proactive travel assistant, and how would design play a role?" (Showcase your understanding of the company's vision and your strategic contribution.)

• "How do you approach collaborating with engineers, especially in a hybrid or distributed team environment, to ensure your designs are implemented effectively?" (Focus on communication, clear documentation, and building strong working relationships.)

• "How do you measure the success of your design work, and what metrics are most important for a subscription product?" (Demonstrate your understanding of KPIs like retention, churn, LTV, and conversion rates.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the hypothesis, your process (emphasizing AI and rapid validation), the solution, and the quantifiable results.

• Show, Don't Just Tell: Use visuals effectively to demonstrate your design process and final outcomes. Show wireframes, prototypes, and user flows.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the business impact of your work (e.g., X% increase in retention, Y% uplift in conversion).

• Be Prepared for Deep Dives: Anticipate questions about specific design decisions, trade-offs, and how you would handle similar challenges at AirHelp.

• Highlight Collaboration: Briefly mention how you collaborated with product managers and engineers throughout the process.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strategic, data-driven approach to product design with a clear understanding of subscription monetization and mobile UX. Articulating past successes with quantifiable results is paramount.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable, ensuring your resume and portfolio are up-to-date and tailored for this role.

• Customize Your Resume: Highlight experience with B2C subscription products, mobile UX design, and driving key business metrics like retention and LTV. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest projects that exemplify end-to-end ownership of subscription features, showcasing your hypothesis-driven process, use of AI tools, and measurable business impact. Ensure your portfolio clearly articulates the problem, your process, and the outcomes.

• Prepare Your Case Study Presentation: Practice presenting your selected portfolio projects, focusing on storytelling, clear articulation of your design choices, and quantification of results. Be ready to discuss your approach to collaboration and problem-solving.

• Research AirHelp: Understand their mission, target audience, current app, and subscription offerings. Prepare thoughtful questions about their product strategy and design challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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