Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Addi

Location: Bogotá, Colombia

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-04-23

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Fully Remote (Colombia-based)

🚀 Role Summary

• Drive the vision and execution of Addi's lending product experience, focusing on user-centric design principles and measurable business outcomes.

• Lead, grow, and mentor a world-class design team, fostering a culture of excellence, ownership, and collaboration.

• Optimize end-to-end user flows for both consumers and merchants, from discovery to post-purchase, leveraging data-driven insights and empathy.

• Establish and maintain high-fidelity design systems and scalable design-to-development processes to ensure product quality and consistency.

📝 Enhancement Note: This role is positioned as "Senior Product Designer" but the responsibilities and expectations, particularly around leading and mentoring a team, suggest a strong emphasis on leadership and strategic design input, aligning with a mid-to-senior level designation. The focus on driving vision and execution implies a significant impact on product strategy and roadmap.

📈 Primary Responsibilities

• Redesign the Marketplace Discovery Journey by implementing a new visual hierarchy and advanced search filters, aiming to measurably increase the number of users who successfully add items to their cart from the home screen.

• Establish a High-Fidelity Merchant UI Kit by auditing and standardizing all components for the seller dashboard, enabling a seamless self-service experience for partners to update catalogs without internal design support.

• Optimize the Post-Purchase Transparency Interface by redesigning the order tracking and repayment visibility modules, with the goal of reducing customer inquiries regarding transaction status and payment schedules.

• Deploy a Scalable Design-to-Dev Handoff Process by creating comprehensive documentation and "interaction recipes" in Figma, ensuring the engineering team ships new marketplace features with total fidelity to the original design.

• Lead design initiatives from concept to launch, collaborating closely with Product Managers, Engineers, Data Analysts, and other stakeholders to achieve product goals and deliver exceptional user experiences.

📝 Enhancement Note: The responsibilities are highly action-oriented and tied to specific, measurable outcomes (e.g., "measurable increase," "fewer customer inquiries," "total fidelity"). This indicates a strong focus on impact and data-driven design within the operations of the product.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, HCI, Computer Science, or a related field is often preferred for Senior Product Designer roles.

Experience: Minimum of 4+ years of professional experience in product design, with a significant portion focused on e-commerce or complex B2C/B2B2C applications.

Required Skills:

• Visual & Interaction Craft: Demonstrated expertise in visual design principles and interaction design, with a portfolio showcasing high-polish solutions for complex applications.

• Holistic Funnel Thinking: Proven ability to optimize end-to-end user flows, encompassing discovery, conversion, post-purchase, and merchant-facing experiences.

• Prototyping Fluency: Expert proficiency in prototyping tools (e.g., Figma, Sketch, Adobe XD) for creating interactive mockups and user flows.

• Communication & Stakeholder Management: Ability to clearly articulate design proposals, user insights, and project progress to diverse stakeholders, including allies, buyers, ops, PM, data, and engineering teams.

• Collaborative Iteration: Proven ability to build effective relationships with cross-functional teams and incorporate feedback constructively to enhance designs.

• User Advocacy: Strong commitment to championing user needs and perspectives in all design decisions.

• Autonomous Ownership: Proactive, resourceful self-starter who can work with minimal supervision and independently identify and implement solutions.

• Comfort with Ambiguity: Ability to navigate fast-paced, high-growth environments and find paths forward even without complete specifications.

• Data Literacy: Capacity to interpret metrics, understand user funnels, and make design decisions grounded in quantitative data and A/B testing results.

• Figma Proficiency: Expert use of Figma for design, prototyping, and design system management.

Preferred Skills:

• AI Integration: Passion for and experience integrating AI into the design process to accelerate asset generation and improve workflow efficiency.

• Design Systems: Experience in establishing, auditing, and standardizing component libraries and design systems.

• E-commerce & Financial Services: Specific experience designing for e-commerce platforms and/or financial technology (FinTech) products.

• Mentorship: Experience in leading, growing, and mentoring design teams.

📝 Enhancement Note: The "AI & Prototyping Fluency" requirement, coupled with the mention of "AI integration," suggests Addi is looking for designers who are forward-thinking and eager to leverage emerging technologies to enhance design workflows and product capabilities. The emphasis on "Data Literacy" and "A/B testing results" highlights a strong operational focus on performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 4+ years of experience with high-polish solutions, particularly in e-commerce or complex B2C/B2B2C applications.

• Demonstrate a deep understanding of UX/UI principles applied to optimize end-to-end user flows, including discovery, conversion, post-purchase, and merchant-facing experiences.

• Include case studies that highlight your ability to advocate for the user, make data-driven design decisions, and collaborate effectively with cross-functional teams.

Process Documentation:

• Examples of how you have established scalable design-to-development handoff processes, including documentation and "interaction recipes."

• Case studies demonstrating your ability to implement new visual hierarchies and advanced filters to improve user journeys and drive specific business outcomes.

• Evidence of experience in auditing and standardizing UI components to create cohesive and efficient design systems for complex platforms.

📝 Enhancement Note: The "Scalable Design-to-Dev Handoff Process" requirement strongly implies a need for candidates to demonstrate their ability to create and maintain robust documentation that ensures design fidelity during engineering implementation. This is a critical operational aspect of product design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 4+ years of experience in a high-growth FinTech company, and considering the location in Bogotá, Colombia, a competitive annual salary range would be approximately COP 120,000,000 - COP 180,000,000 (USD $30,000 - $45,000, subject to exchange rates). This estimate accounts for the company's rapid growth, investor backing, and the strategic importance of the role.

Benefits:

• Competitive compensation package.

• Meaningful equity in the company, aligning employee success with company growth.

• Comprehensive benefits package designed to support employee growth and well-being.

• Opportunity to work on impactful projects that redefine financial services in Latin America.

• Dynamic, high-growth environment with significant career advancement potential.

Working Hours: Standard full-time working hours, typically around 40 hours per week. The role's remote nature and focus on output may offer some flexibility in scheduling, but core collaboration hours will likely be expected.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar roles in Colombia and the FinTech sector, considering the company's growth stage and funding. It is crucial for candidates to confirm the exact salary range with Addi during the interview process. The mention of "equity" and "competitive compensation" suggests a strong rewards program.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), E-commerce, Banking Services. Addi operates at the intersection of these dynamic sectors, leveraging technology to provide innovative financial solutions and payment options.

Company Size: Addi is described as Colombia's fastest-growing marketplace and a leading financial platform, indicating a significant and rapidly expanding company, likely in the hundreds of employees, with ambitions for continued scale.

Founded: While the exact founding date isn't provided, Addi's rapid growth and significant investor backing (Andreessen Horowitz, Goldman Sachs, etc.) suggest it is a relatively young but established scale-up, likely founded within the last 5-10 years.

Team Structure:

• The design team is expected to be world-class and will be led by this Senior Product Designer.

• Collaboration is emphasized across Product, Engineering, Data, Operations, and potentially Marketing/Commercial teams.

Methodology:

• Data-Driven Insights: Addi heavily relies on metrics, funnels, and A/B testing to inform design decisions and measure impact.

• User-Centered Design: A strong emphasis on empathy and understanding customer needs to create seamless and trustworthy experiences.

• Agile Development: Implied by the fast-paced, high-growth environment and cross-functional collaboration, likely involving iterative development cycles.

Company Website: https://addi.com

📝 Enhancement Note: The company's mission to "create abundance and generate pride" and its focus on "redefining how people experience financial freedom" point to a mission-driven culture. The mention of "conscious company" and living by "values every day" suggests a deliberate effort to build a strong, ethical organizational culture.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Senior Product Designer," indicating a high level of individual contribution and the expectation of leadership within the design function. It requires not only strong design skills but also the ability to influence product strategy and mentor junior team members.

Reporting Structure: The Senior Product Designer will likely report to a Product Director or VP of Product, with direct mentorship responsibilities for other designers on the team. They will collaborate extensively with Product Managers, Engineers, and other cross-functional leaders.

Operations Impact: The role has a direct impact on key operational metrics such as transaction rates, customer satisfaction, merchant self-service efficiency, and the overall quality and speed of feature delivery. Design decisions directly influence user adoption, retention, and ultimately, revenue.

Growth Opportunities:

• Leadership Development: Opportunity to grow into a Design Lead or Head of Design role as the company scales and the design team expands.

• Strategic Influence: Ability to shape the product vision and strategy for Addi's lending products, influencing the company's direction.

• Skill Specialization: Deepen expertise in FinTech product design, e-commerce optimization, or advanced UX/UI methodologies, including emerging AI applications in design.

• Cross-Functional Expertise: Gain extensive experience working with diverse teams, understanding business operations, and driving product initiatives from conception to execution.

📝 Enhancement Note: The mention of "leading, growing, and mentoring a world-class design team" is a strong indicator of leadership growth opportunities. The company's rapid scaling also suggests a fast track for individuals who demonstrate impact and leadership potential.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE" and remote within Colombia, indicating a fully remote work environment. This suggests a distributed team structure where effective asynchronous communication and collaboration tools are paramount.

Office Location(s): While the role is remote, the company is headquartered in Bogotá, Colombia, and the role requires candidates to be based in Colombia.

Workspace Context:

• Remote Collaboration: Expect a heavily reliant digital workspace with robust tools for communication (e.g., Slack, Zoom), project management (e.g., Ashby), and design collaboration (e.g., Figma).

• Asynchronous Workflow: Emphasis on clear documentation and communication to facilitate effective work across different schedules and locations.

• Technology Stack: Access to industry-standard design and prototyping tools, with potential for exploring new technologies like AI in design.

Work Schedule: While the core working hours are likely standard (40 hours/week), the remote nature may offer some flexibility. However, active participation in team meetings, design reviews, and stakeholder discussions during core business hours will be essential for effective collaboration.

📝 Enhancement Note: The "Fully Remote" status with a requirement to be based in Colombia indicates a focus on building a strong local talent pool while embracing remote work flexibility. This requires a high degree of self-discipline and proactive communication from team members.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: People Interview (30 min): A screening call with a recruiter to assess initial fit, discuss career aspirations, and provide an overview of Addi and the role. Preparation: Be ready to articulate your career journey and why Addi interests you.

• Step 2: Initial Interview (45 min): In-depth discussion with the hiring manager focusing on your skills, experience, and problem-solving approach. Preparation: Prepare specific examples from your portfolio that demonstrate your design process, user advocacy, and ability to drive outcomes.

• Step 3: Deep Dive Interview (45 min): Conversations with future colleagues and cross-functional team members to evaluate collaboration style and cultural fit. Preparation: Prepare questions about team dynamics, workflows, and how design integrates with other functions.

• Step 4: Business Case (3-5 Days): A take-home assignment or case study to assess your ability to tackle real-world problems relevant to the role. Preparation: Focus on demonstrating your end-to-end design process, strategic thinking, and ability to deliver actionable solutions.

• Step 5: Stakeholder Interview (45 min): Conversation with the Product Director to discuss product strategy, technical trade-offs, and collaboration. Preparation: Be ready to discuss your design philosophy, how you align design with business needs, and examples of successful product deliveries.

• Step 6: Co-Founder Interview (30 min): Final conversation with a Founder to ensure mutual excitement, cultural alignment, and discuss expectations. Preparation: Understand Addi's mission and values deeply, and be prepared to articulate your passion for the company's impact.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 impactful case studies that best represent your senior-level experience in e-commerce, complex applications, or FinTech.

• Focus on Impact: Clearly articulate the problem, your role, the design process, the solutions, and most importantly, the measurable outcomes or business impact achieved. Use data where possible.

• Showcase Process: Detail your thought process, user research methods, iteration cycles, and how you collaborated with stakeholders.

• Highlight Leadership: If applicable, include examples of how you've mentored others, influenced strategy, or established processes.

• Figma Examples: Ensure your portfolio includes examples of your work in Figma, demonstrating proficiency in its features and potentially design systems.

Challenge Preparation:

• Anticipate challenges that focus on optimizing user journeys, improving conversion rates, or designing complex interfaces for financial products.

• Structure your response logically: problem definition, research/discovery, proposed solutions, rationale, and anticipated impact/metrics.

• Be prepared to present and defend your solutions, articulating trade-offs and how your design choices align with business objectives and user needs.

📝 Enhancement Note: The multi-stage interview process, including a business case, is standard for senior roles. The emphasis on "stakeholder management," "product strategy," and "collaboration" in later stages indicates a need to demonstrate not just design craft but also strategic business acumen and teamwork.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and design system management. Proficiency is explicitly required.

• Prototyping Tools: Beyond Figma, familiarity with other advanced prototyping tools may be beneficial.

• Product Management/Collaboration Tools: Ashby (for application tracking), Slack, Zoom, Jira (or similar for project tracking).

Analytics & Reporting:

• Data Interpretation Tools: Ability to read and interpret metrics from analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel).

• A/B Testing Platforms: Experience with or understanding of A/B testing methodologies and platforms to validate design hypotheses.

CRM & Automation:

• While not directly a design tool, understanding how design impacts CRM and automation workflows (e.g., user onboarding, lifecycle marketing) can be advantageous.

📝 Enhancement Note: Figma is highlighted as a primary tool, underscoring its importance in Addi's design workflow. The emphasis on "Data Literacy" and "A/B testing results" suggests that designers are expected to integrate data analysis into their design process, making tools or platforms that facilitate this integration highly valuable.

👥 Team Culture & Values

Operations Values:

• Ownership: Encouraged to act as owners, taking initiative and responsibility for outcomes, deeply ingrained in the company's DNA.

• Excellence: A drive for high standards in technology, services, and products, aiming for world-class quality.

• Collaboration: Working together effectively across teams to achieve shared goals, valuing diverse perspectives.

• Impact: Focus on delivering measurable business outcomes and making a tangible difference for customers and the company.

• Conscious Company: Operating with integrity, empathy, and a commitment to ethical practices.

Collaboration Style:

• Cross-functional Integration: Design is expected to be tightly integrated with Product, Engineering, and Data teams, working collaboratively on product development.

• Constructive Feedback: An environment where feedback is welcomed and used to improve designs, fostering continuous learning.

• Data-Informed Discussions: Design discussions are grounded in data and user insights, supporting objective decision-making.

📝 Enhancement Note: Addi's explicit mention of "our values" and the emphasis on "ownership" and "building how we build" suggest a culture that is not only results-oriented but also values the process and the people involved. This implies a collaborative and accountable environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Rapidly: Navigating the complexities of a fast-growing FinTech environment, where processes and products are constantly evolving.

• Balancing User Needs with Business Goals: Ensuring innovative and user-friendly designs while meeting aggressive business objectives and regulatory requirements.

• Designing for a Developing Market: Understanding and designing for the specific needs and contexts of users in Colombia, which may differ from more mature markets.

• Integrating Emerging Technologies: Staying ahead of the curve by effectively integrating AI and other new technologies into the design process and product offerings.

Learning & Development Opportunities:

• Leadership Training: Formal or informal opportunities to develop management and team-building skills.

• Industry Conferences & Workshops: Potential for attending relevant design and FinTech events to stay abreast of industry trends.

• Mentorship Programs: Opportunities to be mentored by senior leaders or to mentor junior designers.

• Exposure to Product Strategy: Deep involvement in product strategy discussions, providing a broader understanding of business operations and market dynamics.

📝 Enhancement Note: The primary challenge for a Senior Product Designer here will be balancing the need for rapid execution and scaling with maintaining high design quality and user experience. The company's growth provides ample opportunity for individuals to take on significant responsibility and accelerate their careers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to advocate for a user-centered decision that conflicted with business priorities. How did you approach it, and what was the outcome?" (Assesses user advocacy, stakeholder management, and negotiation skills.)

• "How would you approach redesigning the Marketplace Discovery Journey to measurably increase cart additions? Walk us through your process." (Assesses strategic thinking, problem-solving, and understanding of key metrics.)

Company & Culture Questions:

• "What interests you most about Addi's mission and our role in redefining financial services in Colombia?" (Assesses cultural alignment and mission-driven motivation.)

• "How do you embody the value of 'ownership' in your work as a designer?" (Assesses alignment with core company values and proactive work ethic.)

Portfolio Presentation Strategy:

• Storytelling is Key: For each case study, frame it as a narrative: the problem, your approach, the solution, and the impact.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs. For this role, focus on metrics related to conversion, engagement, and efficiency.

• Showcase Process, Not Just Pixels: Explain your thought process, the user research conducted, and how stakeholders were involved.

• Address the "Why": Be ready to explain the rationale behind your design decisions and how they align with user needs and business objectives.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and how you would iterate further.

📝 Enhancement Note: The interview process is structured to assess a candidate's ability to not only design well but also to lead, collaborate, and drive business impact. Questions will likely probe into strategic thinking, data literacy, and how candidates handle the operational realities of product development in a fast-paced environment.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your Resume: Highlight experience in e-commerce, complex B2C/B2B2C applications, FinTech, and any leadership/mentorship roles. Use keywords from the job description such as "User-Centered Design," "Figma," "Data Literacy," and "Stakeholder Management."

• Curate a Compelling Portfolio: Select 2-3 strong case studies that showcase your senior-level design process, problem-solving skills, and measurable impact. Ensure it includes examples of your work in Figma and addresses the specific responsibilities outlined.

• Prepare for Each Interview Stage: Research Addi's mission, values, and recent news. Practice articulating your experience and design philosophy using the STAR method (Situation, Task, Action, Result) for behavioral questions.

• Develop Insightful Questions: Prepare thoughtful questions for each interviewer about team culture, product strategy, design processes, and growth opportunities. This demonstrates engagement and critical thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.