Senior Product Designer, AI Registry

📍 Job Overview

Job Title: Senior Product Designer, AI Registry

Company: Babylist

Location: United States

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-08-17

Experience Level: Mid-Senior (5-10 years)

Remote Status: Remote OK

🚀 Role Summary

• Lead the design and development of AI-native product experiences for the Babylist platform, focusing on user delight and interaction quality.

• Drive end-to-end ownership of the experience layer across customer journeys and product surfaces, encompassing web and native mobile applications.

• Leverage AI tools extensively to accelerate research synthesis, rapid prototyping, and the creation of production-quality frontend code.

• Define and uphold the highest standards for product design excellence, user experience, and brand expression within an AI-forward tech environment.

• Collaborate closely with Product Managers, Engineers, and Data partners to translate user needs and business goals into intuitive, beautiful, and emotionally resonant digital products.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a specific focus on an "AI Registry" product. The description heavily emphasizes hands-on design, research, and frontend development, with a significant expectation of AI tool utilization for accelerated workflows. The candidate is expected to be a builder, not just a conceptual designer, and to contribute directly to production code.

📈 Primary Responsibilities

• Own the complete experience layer for key customer journeys or product surfaces within the Babylist ecosystem, ensuring holistic user flows, brand consistency, and intuitive interaction patterns.

• Design and implement user experiences that directly contribute to measurable business outcomes, focusing on solving real user problems with simplicity and delight.

• Establish and champion the benchmark for product quality, user delight, and design excellence through hands-on work and knowledge sharing.

• Conduct generative and evaluative user research, integrating qualitative and quantitative evidence into all design decisions to ensure grounded, reality-based solutions.

• Contribute to and actively evolve Babylist's design system, developing reusable components and defining interaction patterns for consistent application across web and native mobile platforms.

• Proactively identify opportunities, take initiative, and drive projects forward with a bias for action, embracing ambiguity and learning iteratively.

• Implement AI-native workflows for tasks including research synthesis, rapid prototyping, frontend code generation, and design system enhancement, demonstrating and teaching best practices to the team.

• Write production-level frontend code to implement, refine, and polish designed experiences, ensuring meticulous attention to detail in transitions, micro-interactions, states, and accessibility.

• Facilitate the democratization of design by enabling AI-assisted workflows for cross-functional partners (PMs, Engineers), fostering shared understanding and contribution to the experience layer.

• Serve as an exceptional partner to engineers, product managers, and analysts, enhancing problem framing, user insights, and prototype quality to accelerate high-impact work.

📝 Enhancement Note: The responsibilities clearly indicate a "full-stack" design role, requiring proficiency in both design tools and frontend development. The emphasis on AI integration across multiple facets of the design process (research, prototyping, coding) is a core expectation. The role is also positioned to mentor and empower other team members in leveraging these AI-native workflows.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in product design, with a significant track record of shipping consumer products across both web and native mobile platforms.

Required Skills:

• Product Design & UX/UI: Deep expertise in user-centered design principles, interaction design, information architecture, and visual design for consumer-facing applications.

• Prototyping & Interaction: Proven ability to create high-fidelity, interactive prototypes quickly using tools like Figma, and to translate these into polished, production-ready frontend code.

• AI Tool Proficiency: Demonstrated experience and enthusiasm for leveraging AI tools (e.g., Claude, ChatGPT, AI-powered design assistants) to accelerate research synthesis, generate design concepts, build prototypes, and write production frontend code.

• Frontend Development: Hands-on experience writing production-quality frontend code (e.g., HTML, CSS, JavaScript, relevant frameworks) to implement and refine user interfaces.

• User Research: Experience planning and executing both generative (discovery) and evaluative (validation) user research, and translating findings into actionable design insights.

• Systems Thinking: Ability to design for coherence across complex user flows and product ecosystems, contributing to and utilizing design systems effectively.

• Critical Thinking & Problem-Solving: Capacity to question assumptions, stress-test ideas, and approach ambiguous problems with creativity and multi-dimensional thinking.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to persuasively articulate design rationale and collaborate effectively with cross-functional teams.

Preferred Skills:

• Experience contributing to or building design systems.

• Familiarity with A/B testing methodologies and data analysis for design optimization.

• Experience working in a remote-first or hybrid technology company environment.

• Understanding of the parenting or baby product market.

📝 Enhancement Note: The requirement for "production frontend code" is a critical differentiator for this role, moving beyond traditional design expectations. The emphasis on AI-native workflows and the ability to write code implies a candidate who can bridge the gap between design and development very effectively. The experience level is specified as mid-senior, fitting the described responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing shipped consumer product work across web and native mobile applications.

• Case studies demonstrating end-to-end ownership of user experience, from initial research and ideation through to implementation and iteration.

• Evidence of designing for user delight, interaction quality, and emotional resonance, with specific examples of how these were achieved.

• Demonstrations of systems thinking, including contributions to or utilization of design systems and maintaining consistency across product surfaces.

• Clear articulation of design rationale, grounded in user research (qualitative and quantitative) and data-driven insights.

• Examples of AI-native workflows in action, showcasing how AI tools were used to accelerate research synthesis, prototyping, and frontend code development.

• At least one detailed case study that highlights your ability to write production frontend code to implement and polish user-facing features. Process Documentation:

• Showcase examples of user research plans and reports, detailing methodologies and key findings.

• Present prototypes (interactive or video) that illustrate complex user flows and interaction patterns.

• Include code samples or links to repositories (if permissible) that demonstrate your frontend development capabilities and polish.

• Illustrate how you measure the impact of your designs using metrics and KPIs, demonstrating your ownership of outcomes.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards tangible output and process demonstration. The inclusion of "AI-native workflows" and "production frontend code" in portfolio expectations signals that candidates must provide concrete evidence of these capabilities, not just theoretical understanding.

💵 Compensation & Benefits

Salary Range: $178,035 to $213,642 annually.

Bonus & Equity: This role includes bonus compensation and meaningful equity.

Benefits:

• Comprehensive Health Coverage: Company-paid medical, dental, and vision insurance.

• Retirement Planning: Retirement savings plan with company matching contributions.

• Financial Wellness: Flexible spending accounts and financial planning support.

• Work-Life Balance: Generous paid parental leave and Paid Time Off (PTO).

• Unique Company Holidays: Winter Wonder Week – a company-wide paid week off at year-end for all employees to rest and recharge.

• Remote Work Support: Remote work stipend to help set up an optimal home office.

• Holistic Well-being: Perks for physical, mental, and emotional health, including support for parenting, childcare, and overall well-being.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility inherent in a remote-first environment.

📝 Enhancement Note: The salary range provided is specific and falls within the upper-mid to senior level for product design roles in the US tech market. The inclusion of bonus and equity further enhances the compensation package. The benefits are extensive, with a notable mention of "Winter Wonder Week" and comprehensive well-being support, aligning with a modern, employee-centric company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Baby & Parenting, Retail

Company Size: Babylist is a significant player in its market, generating $750M in revenue in 2025, indicating a mature and well-established company with a substantial employee base, likely in the hundreds or thousands, operating as a modern, AI-forward tech company.

Founded: Babylist has been operating long enough to expand significantly from its initial offering into a full ecosystem, suggesting a foundation built over several years, likely dating back to the early to mid-2010s, allowing for substantial growth and market penetration.

Team Structure:

• The design team likely operates within a cross-functional pod structure, working closely with Product Management, Engineering, and Data Analytics.

• Designers are expected to be embedded within product teams, owning specific areas of the customer journey or product surface.

• A "remote-first" approach fosters autonomy and requires strong asynchronous communication skills, with in-person gatherings for team building. Methodology:

• AI-Native Operations: AI is not an experiment but an expectation; teams use AI daily to enhance productivity and output across all functions, including design, research, and development.

• Data-Driven Decision Making: Design decisions are grounded in both qualitative user insights and quantitative data analysis, with an emphasis on measuring outcomes and impact.

• Agile & Iterative Development: A focus on rapid iteration, feedback loops, and continuous improvement in product development and design processes.

Company Website: babylist.com

📝 Enhancement Note: The company culture is characterized by its AI-forward approach, remote-first operational model, and a strong emphasis on user impact and data-driven decision-making. The scale of the company suggests established processes but also opportunities for significant influence for senior hires.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Product Designer. This level typically signifies an individual contributor with extensive experience, capable of owning significant product areas independently. Senior designers are expected to mentor junior team members, influence product strategy, and set high standards for design quality and execution. They are critical in translating complex user needs and business objectives into elegant, functional, and emotionally resonant product experiences.

Reporting Structure: While not explicitly stated, Senior Product Designers typically report to a Design Manager, Director of Design, or Head of Product/Design. They will work closely with Product Managers and Engineering Leads within their assigned product team, forming a core triad for product development.

Operations Impact: The Senior Product Designer is pivotal in shaping the user experience of Babylist's core offerings, including its registry, shop, and expanding ecosystem. Their work directly influences customer acquisition, engagement, conversion rates, and overall brand loyalty. By ensuring intuitive, delightful, and AI-enhanced experiences, they drive tangible business outcomes such as increased revenue, customer satisfaction, and market differentiation. The ability to write frontend code and implement AI-native workflows amplifies this impact by accelerating development cycles and ensuring design fidelity.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to mentor junior designers, lead design initiatives for new product areas, and potentially move into a Lead Product Designer or management track.

• Skill Specialization & Expansion: Deepen expertise in AI-driven design workflows, frontend development for product design, and user research methodologies. Gain exposure to broader product strategy and business operations within a rapidly growing company.

• Cross-Functional Influence: Expand influence across product, engineering, and marketing teams, contributing to strategic product vision and roadmap development.

• Industry Impact: Contribute to shaping the future of product design in the baby and parenting space, leveraging cutting-edge AI technologies.

📝 Enhancement Note: The Senior Product Designer role at Babylist is positioned as a high-impact, hands-on position with significant autonomy and opportunity for growth. The emphasis on AI and frontend development suggests a path for designers looking to expand their technical and strategic capabilities.

🌐 Work Environment

Office Type: Babylist operates on a remote-first model. This means that while there may be physical office spaces, the primary way of working is distributed across various locations in the US and Canada. This model prioritizes flexibility and asynchronous communication.

Office Location(s): While specific office locations are not detailed, the company hires across the U.S. and Canada. This implies a distributed workforce, and candidates should expect to work from a home office.

Workspace Context:

• Collaborative Environment: Despite being remote, the company fosters collaboration through regular team syncs, virtual brainstorming sessions, and dedicated tools for communication and project management. Twice-yearly in-person gatherings are used to strengthen relationships and team cohesion.

• Technology & Tools: Employees are provided with a remote work stipend to set up their workspace. Access to leading AI tools (Claude, ChatGPT) is expected from day one, alongside standard design and development software (e.g., Figma, code editors).

• Team Interaction: Opportunities for interaction include daily stand-ups, design critiques, cross-functional project meetings, and informal virtual "water cooler" chats designed to build camaraderie.

Work Schedule: The role is full-time, generally aligning with standard business hours within the employee's respective time zone, but the remote-first nature offers a degree of flexibility. Emphasis is placed on asynchronous work and clear communication to accommodate different schedules and locations.

📝 Enhancement Note: The remote-first nature is a key aspect of the work environment. Candidates should be comfortable with asynchronous communication and self-directed work, while also valuing the company's commitment to in-person team building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, particularly AI and frontend development skills.

• Hiring Manager Interview: A conversation to discuss your background, motivations, and fit with the team and company culture. Expect questions about your approach to design, AI utilization, and leadership potential.

• Design & Technical Challenge: This may involve a take-home assignment or a live design exercise, focusing on your ability to solve a product problem, design an AI-native experience, and potentially write frontend code. This stage will likely assess your prototyping skills and understanding of user research.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other Designers to evaluate collaboration style, technical proficiency, and ability to integrate into existing team dynamics.

• Final Interview: Potentially a conversation with a senior leader to discuss strategic alignment, career aspirations, and overall fit within Babylist's vision.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how you've used AI tools to enhance your design process, from research synthesis to rapid prototyping and code generation. Provide specific examples and demonstrable outcomes.

• Demonstrate Frontend Capabilities: Include at least one case study that explicitly features your contribution to production frontend code. Detail the challenges, your role, and the impact of your code implementation.

• Showcase End-to-End Ownership: Present case studies that illustrate your ability to manage a project from conception to launch, including user research, ideation, design, development, and iteration.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs and implementations, focusing on business outcomes and user satisfaction.

• Tell a Story: Structure your case studies to clearly communicate the problem, your process, your contributions, and the results. Make it easy for reviewers to understand your thinking and impact.

Challenge Preparation:

• Anticipate AI-centric Prompts: Be prepared for design challenges that require you to think about how AI can enhance the user experience or the design process itself.

• Practice Prototyping Speed: Hone your ability to quickly create functional prototypes in tools like Figma.

• Brush up on Frontend Skills: If a coding component is expected, ensure you are ready to demonstrate your proficiency in relevant frontend technologies.

• Articulate Your Process: Be ready to clearly explain your design decisions, research findings, and the rationale behind your code implementation.

📝 Enhancement Note: The interview process is designed to assess a broad range of skills, with a strong emphasis on practical application, AI utilization, and frontend development. The portfolio and challenge preparation advice should focus on providing concrete evidence of these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (expected as the primary design tool for collaboration and prototyping).

• AI Tools: Claude, ChatGPT, and other AI-powered platforms for research synthesis, content generation, ideation, and code assistance.

• Frontend Development: Proficiency in HTML, CSS, JavaScript, and likely a modern JavaScript framework (e.g., React, Vue.js) for implementing UI components and features.

• Version Control: Git, likely used in conjunction with platforms like GitHub or Bitbucket for code management and collaboration.

Analytics & Reporting:

• Web Analytics: Tools like Google Analytics or similar platforms to track user behavior and campaign performance.

• Data Visualization: Potentially tools like Tableau, Looker, or in-house dashboards for reporting and analyzing key metrics.

• A/B Testing Platforms: Tools for experimentation and data-driven optimization of user experiences.

CRM & Automation:

• CRM: While not explicitly mentioned for designers, understanding how CRM systems (e.g., Salesforce, HubSpot) might integrate with or be impacted by user experience is beneficial.

• Project Management: Tools like Jira, Asana, or Trello for managing tasks, sprints, and cross-functional workflows.

📝 Enhancement Note: The technology stack emphasizes modern design and development tools, with a significant focus on AI platforms. The expectation for frontend development suggests a need for proficiency in standard web technologies and potentially a specific framework.

👥 Team Culture & Values

Operations Values:

• AI-Native Approach: A core value is the integration and expectation of using AI daily to enhance productivity, efficiency, and output across all roles. This fosters a culture of continuous learning and adoption of new technologies.

• User-Centricity & Empathy: Deep commitment to understanding and serving the needs of expecting and new families, ensuring products are intuitive, supportive, and trustworthy during a significant life transition.

• Outcome Ownership: A focus on driving measurable business results and user impact, with individuals taking responsibility for the success of their work and making data-informed decisions.

• Craft & Excellence: A dedication to high-quality design, interaction polish, and emotional resonance in the product experience, balancing perfection with iterative learning.

• Collaboration & Partnership: Strong emphasis on working effectively with cross-functional teams (Product, Engineering, Data) to achieve shared goals, fostering a supportive and communicative environment.

Collaboration Style:

• Remote-First & Asynchronous: Collaboration is designed to work effectively across distributed teams, relying on clear documentation, asynchronous communication tools, and scheduled virtual meetings.

• Empowerment & Agency: Team members are encouraged to take initiative, operate with a bias for action, and proactively create the conditions for their success.

• Knowledge Sharing & Democratization: A culture of sharing best practices, particularly around AI tools and design methodologies, to empower all team members to contribute meaningfully to product development.

• Feedback-Oriented: Regular design critiques and feedback loops are integral to the process, ensuring continuous improvement and a high-quality output.

📝 Enhancement Note: The culture is clearly defined by its embrace of AI, a strong user focus, and a collaborative yet autonomous remote-first environment. Values are practical and geared towards driving impact through technology and empathy.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design and Code: The primary challenge is effectively integrating design, AI-driven workflows, and direct frontend code implementation. This requires a unique skill set and constant learning.

• Navigating AI Evolution: Keeping pace with the rapid advancements in AI technologies and determining how best to apply them to product design and development to maintain a competitive edge.

• Balancing Speed and Quality: Delivering high-quality, polished user experiences rapidly using AI tools while maintaining design integrity and user trust.

• Remote Collaboration Complexity: Ensuring seamless collaboration and communication within a remote-first environment, especially when dealing with complex technical and design challenges.

• Defining "AI-Native" Experiences: Continually exploring and defining what truly constitutes an AI-native product experience that is both innovative and genuinely beneficial to users.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in AI-assisted design, development, and prompt engineering, becoming a go-to resource for AI integration within the design team.

• Advanced Frontend Development: Enhance skills in modern frontend frameworks and best practices, directly contributing to product quality and performance.

• Product Strategy Involvement: Gain exposure to higher-level product strategy discussions, contributing design insights to roadmap planning and business objectives.

• Mentorship & Leadership: Develop leadership skills through mentoring junior designers and potentially leading design initiatives, preparing for future senior or lead roles.

• Industry Exposure: Stay abreast of emerging trends in UX, AI, and consumer technology through conferences, workshops, and internal knowledge-sharing sessions.

📝 Enhancement Note: The challenges presented are directly tied to the innovative nature of the role and the company's AI-forward strategy, offering significant growth potential for those who can navigate them.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly accelerate your design process. What was the impact?" (Preparation: Have specific examples of AI tool usage for research, ideation, prototyping, or code generation, and quantify the efficiency gains.)

• "How do you approach balancing the need for rapid prototyping with ensuring the final product meets high standards for polish and interaction quality, especially when writing production code?" (Preparation: Discuss your iterative process, feedback loops, and how you ensure design fidelity through code.)

• "Walk me through a complex user flow you designed. How did you ensure it was intuitive and emotionally resonant for the target user, and what role did data or user research play?" (Preparation: Select a strong portfolio case study, focusing on your problem-solving approach, user-centricity, and data integration.) Company & Culture Questions:

• "What excites you about Babylist's mission and how do you see your role contributing to it, especially in the context of AI-driven product development?" (Preparation: Research Babylist's mission, values, and recent product developments. Connect your skills and enthusiasm to their goals.)

• "How do you approach collaboration with engineers and product managers, particularly in a remote-first environment?" (Preparation: Highlight examples of successful cross-functional partnerships, emphasizing communication, shared ownership, and conflict resolution.)

• "How do you ensure your design decisions are grounded in user needs and business objectives, rather than personal preference?" (Preparation: Discuss your research methodologies and how you translate insights into actionable design strategies that align with business goals.) Portfolio Presentation Strategy:

• Focus on AI & Code: Explicitly dedicate time to explaining your AI-native workflows and the case study where you wrote production frontend code. Show the before/after or the impact of your code implementation.

• Quantify Everything: For each case study, be ready to present key metrics, user feedback, or business outcomes that demonstrate the success and impact of your work.

• Show, Don't Just Tell: Use interactive prototypes, clear visuals, and concise explanations. For code contributions, provide context on what you built and why.

• Narrate Your Process: Clearly articulate the problem, your thought process, the challenges encountered, your solutions, and the final results. Emphasize your role and contributions.

• Be Prepared for Deep Dives: Expect questions about specific design decisions, technical implementation, and your rationale behind using certain AI tools or coding approaches.

📝 Enhancement Note: Interview preparation should emphasize the unique aspects of this role: AI integration and direct frontend code contribution. Candidates must be ready to demonstrate these skills tangibly through their portfolio and in their responses.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Tailor your resume to highlight experience with AI tools, frontend development, user research, and end-to-end product design. Use keywords from the job description such as "AI-native," "production frontend code," "user experience," and "prototyping."

• Curate Your Portfolio: Ensure your portfolio prominently features case studies that demonstrate your AI-native workflows and your ability to write production frontend code. Clearly articulate the impact of your work with metrics.

• Prepare Your Narrative: Practice articulating your design process, your experience with AI tools, and your contributions to frontend development. Be ready to walk through your portfolio with confidence.

• Research Babylist: Understand Babylist's mission, product ecosystem, and commitment to AI. Prepare to discuss how your skills and values align with their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.