Senior Product Designer, Acquisition & Conversion

📍 Job Overview

Job Title: Senior Product Designer, Acquisition & Conversion

Company: Tin Can

Location: Seattle, Washington, United States

Job Type: FULL_TIME

Category: Product Design / Growth Operations

Date Posted: 2026-08-12

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual design and user experience for all customer acquisition and conversion touchpoints, including the e-commerce site, landing pages, and digital advertising campaigns.

• Drive conversion optimization through a data-informed design process, leveraging customer insights and performance metrics to iteratively improve user journeys.

• Collaborate closely with Product Management, Brand, and Engineering teams to ensure a cohesive and compelling brand experience across all customer-facing digital properties.

• Develop and maintain a robust design language and reusable component library to accelerate design and development velocity while upholding high visual standards.

• Utilize AI as a design multiplier for exploration, prototyping, and production, enhancing efficiency and creative output.

📝 Enhancement Note: While the role is titled "Product Designer," its focus on acquisition and conversion, e-commerce, and performance data positions it within the broader GTM (Go-To-Market) and Revenue Operations ecosystem. The emphasis on optimizing the customer journey from "curious to convinced" directly impacts conversion rates and, by extension, revenue. The requirement to "design for testing" and iterate based on data highlights a strong operational mindset focused on measurable outcomes.

📈 Primary Responsibilities

• Own the end-to-end visual design and user experience for Tin Can's e-commerce platform, including product pages, landing pages, and the entire checkout funnel, ensuring a seamless and persuasive customer journey.

• Lead the design strategy and execution for acquisition programs and marketing campaigns, translating ambitious concepts into beautiful, clear, and high-converting digital assets.

• Conduct user research, analyze customer feedback, and interpret performance data (e.g., conversion rates, A/B test results) to identify key areas for design improvement and innovation.

• Partner with Product Managers to define problem statements, ideate solutions, and design user flows that address customer needs and business objectives for growth.

• Develop and maintain a comprehensive design system and pattern library that ensures brand consistency, enhances usability, and facilitates rapid iteration across all digital touchpoints.

• Collaborate with the Brand team to ensure all acquisition and conversion design elements are unmistakably Tin Can, reinforcing the company's unique voice and aesthetic.

• Work closely with engineers to ensure design fidelity during implementation, providing detailed specifications, prototypes, and hands-on support to achieve pixel-perfect execution.

• Craft compelling copy for landing pages, calls-to-action, and other conversion-driving elements, aligning with the brand's quirky and authentic tone.

• Design for experimentation, creating testable hypotheses and isolating variables to drive iterative improvements and achieve larger strategic goals.

📝 Enhancement Note: The responsibilities strongly emphasize a "growth operations" mindset, focusing on measurable improvements in conversion rates and customer acquisition. The emphasis on "design for testing" and using "customer insights and performance data" directly aligns with A/B testing and experimentation methodologies common in revenue operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience, is expected.

Experience: 5+ years of professional experience designing and shipping consumer-facing digital experiences, with a proven track record in e-commerce, acquisition, and conversion optimization.

Required Skills:

• Exceptional Visual Craft & Brand Taste: Proven ability to create visually stunning designs that embody brand spirit and resonate with target audiences, particularly families and parents.

• Strong UX Fundamentals: Deep understanding of user-centered design principles, usability best practices, and conversion rate optimization (CRO) strategies.

• E-commerce Design Expertise: Demonstrated experience designing high-converting e-commerce websites, including landing pages, product detail pages, and checkout flows.

• Data-Informed Design: Proficiency in leveraging customer insights, user research, and performance analytics to drive design decisions and measure impact.

• Prototyping & Wireframing: Fluency in industry-standard design tools for creating low and high-fidelity prototypes, wireframes, and user flows.

• Cross-Functional Collaboration: Proven ability to partner effectively with Product Management, Brand, Engineering, and Marketing teams to achieve shared goals.

• Communication & Storytelling: Excellent verbal and written communication skills, with the ability to articulate design decisions, present concepts, and advocate for user needs.

• Hands-on & Scrappy Approach: Willingness to dive deep into research, data, and execution, taking initiative and ownership of tasks.

• AI Design Tool Fluency: Experience using AI tools to enhance design exploration, prototyping, and production workflows.

Preferred Skills:

• Copywriting: Ability to craft compelling and on-brand copy for digital experiences.

• Design Systems: Experience building and maintaining design systems or component libraries.

• User Research Methodologies: Familiarity with various qualitative and quantitative user research techniques.

• A/B Testing & Experimentation: Understanding of A/B testing principles and experience designing for experimentation.

📝 Enhancement Note: The emphasis on "consumer-facing digital experiences," "e-commerce," and "conversion optimization" directly aligns with GTM and Revenue Operations objectives. The requirement for "data-informed design" and "leveraging performance analytics" is a hallmark of effective operations roles. The "hands-on and scrappy approach" and "AI design tool fluency" point to a need for efficiency and modern operational practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Visual Craft: Showcase a strong portfolio highlighting exceptional visual design skills, brand aesthetic, and attention to detail across diverse digital projects.

• Conversion-Focused Case Studies: Include detailed case studies of e-commerce, landing page, or acquisition campaign designs that clearly articulate the problem, your design process, the solutions implemented, and the measurable impact on conversion rates or key growth metrics.

• UX Problem-Solving: Present examples of how you've translated user needs and business requirements into effective and intuitive user experiences, with a focus on driving desired user actions.

• Brand Integration: Provide examples of how you've successfully integrated brand identity and voice into digital product design, ensuring a cohesive and authentic user journey.

• Process & Iteration: Detail your design process, including how you gather insights, iterate on designs based on feedback and data, and collaborate with cross-functional teams.

Process Documentation:

• Workflow Design & Optimization: Showcase experience in mapping out user journeys, identifying friction points in conversion funnels, and designing optimized workflows.

• System Implementation Standards: Illustrate how you've worked with development teams to implement designs, ensuring adherence to technical constraints and maintaining design integrity.

• Metrics & ROI Demonstration: Clearly present the key performance indicators (KPIs) used to measure the success of your designs and demonstrate the return on investment (ROI) achieved through your contributions.

📝 Enhancement Note: This section is critical for a "growth operations" focused design role. The emphasis on "conversion-focused case studies," "measurable impact on conversion rates or key growth metrics," and "demonstrate the return on investment (ROI)" directly aligns with the analytical and results-driven nature of operations professionals.

💵 Compensation & Benefits

Salary Range: $145,000 - $175,000 USD per year.

Benefits:

• Equity: Opportunity to own a piece of a growing company and share in its success.

• Full Benefits Package: Comprehensive health, dental, and vision insurance for you and your dependents.

• Generous Paid Time Off: Ample vacation, sick leave, and holidays to support work-life balance.

• Parental Leave: Supportive policies for new parents.

• Professional Development: Opportunities for continued learning, skill enhancement, and career growth.

• 401(k) Plan: Retirement savings plan with potential company match.

Working Hours: Standard full-time working hours, approximately 40 hours per week, with flexibility expected to meet project deadlines and business needs, particularly in a fast-moving startup environment.

📝 Enhancement Note: The salary range provided is consistent with senior-level design roles in a major tech hub like Seattle, especially for positions with a direct impact on revenue generation and growth. The inclusion of equity is typical for startup environments, aligning with the company's stage and growth potential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Consumer Devices & Software) / EdTech / Family Tech. Tin Can is creating a new category of screen-free communication devices for children, differentiating itself from traditional smartphone or tablet markets by focusing on safety, simplicity, and preserving childhood.

Company Size: Small, early-stage startup. This implies a highly collaborative, fast-paced environment where individual contributions have a significant impact.

Founded: The company's founding date is not specified, but its focus on building a "bold, authentic, nostalgic, and kinda quirky brand" suggests a company that values unique identity and a strong mission.

Team Structure:

• The design team is likely small and integrated, with designers collaborating closely across product, brand, and growth initiatives.

• This role will report into a Head of Product or Design, and will partner closely with Product Managers for Conversion and Acquisition/Brand.

• Cross-functional collaboration is a cornerstone, with frequent interaction with engineering, marketing, and brand teams. Methodology:

• Data-Driven Design: Emphasis on using performance data and customer insights to inform design decisions and measure success.

• Iterative Development: A cyclical approach to design and development, focusing on continuous improvement through testing and feedback loops.

• Brand-Centric Approach: Ensuring all customer touchpoints, especially those related to acquisition and conversion, are deeply aligned with the Tin Can brand identity.

Company Website: https://tincan.kids/

📝 Enhancement Note: The description of Tin Can's brand as "bold, authentic, nostalgic, and kinda quirky" suggests a culture that values creativity, individuality, and a strong sense of purpose. For operations roles, this translates to an environment that may be less rigid and more open to innovative approaches, provided they are backed by data and align with the core mission.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate autonomously, lead design initiatives, and mentor junior team members if the team grows. The focus is on driving tangible business outcomes (acquisition, conversion) rather than purely aesthetic design.

Reporting Structure: The designer will likely report to a Head of Design or Head of Product, working closely with Product Managers focused on conversion and acquisition. This structure emphasizes collaboration and direct impact on growth-focused product areas.

Operations Impact: This role has a direct and measurable impact on revenue. By optimizing the acquisition funnel and e-commerce experience, the designer will directly influence customer acquisition costs (CAC), conversion rates, and ultimately, sales volume. Their work is critical to the company's growth trajectory and market penetration.

Growth Opportunities:

• Leadership in Design: Opportunity to shape the design vision and strategy for critical growth areas, potentially leading future design initiatives as the company scales.

• Skill Expansion: Deepen expertise in conversion rate optimization (CRO), growth hacking, and data-driven design within a mission-driven consumer product context.

• Cross-Functional Acumen: Develop a strong understanding of marketing, brand strategy, and product management through close collaboration.

• Impactful Product Development: Contribute to building a category-defining product that aims to positively impact childhood.

• Mentorship: Potential to mentor junior designers as the team expands.

📝 Enhancement Note: The growth opportunities are framed around expanding influence within the operations and GTM functions, moving beyond pure design execution to strategic input on growth initiatives.

🌐 Work Environment

Office Type: On-site. The company emphasizes the benefits of in-person collaboration for a small, mission-driven team.

Office Location(s): Seattle, Washington. This location provides access to a vibrant tech talent pool and ecosystem.

Workspace Context:

• Collaborative Environment: The office is designed to foster close collaboration among small, high-trust teams, encouraging spontaneous idea exchange and problem-solving.

• Tools & Technology: Access to modern design and prototyping tools, likely including AI-assisted design software, is expected. The company encourages leveraging technology to enhance efficiency and creativity.

• Team Interaction: Regular opportunities for direct interaction with colleagues across design, product, brand, and engineering, fostering a cohesive team dynamic.

Work Schedule: Full-time, with an expectation of 40 hours per week. While the environment is fast-paced, the emphasis on a "small, high-trust team" suggests a culture that values work-life balance, with flexibility often available to accommodate project needs.

📝 Enhancement Note: The "on-site" requirement for a startup often indicates a preference for close-knit collaboration and rapid iteration, which can be beneficial for operations roles that require tight feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A deep dive into your portfolio, focusing on case studies that demonstrate your approach to acquisition and conversion design, your process, and measurable results. Be prepared to discuss your design rationale, how you used data, and your collaborative experience.

• Skills Assessment/Design Challenge: Potentially a take-home design challenge or an in-person exercise focused on a specific problem related to acquisition or conversion, assessing your problem-solving skills, design craft, and ability to work within constraints.

• Cross-Functional Interviews: Meetings with Product Managers, Brand leads, and potentially engineers to evaluate your collaboration style, communication skills, and cultural fit.

• Final Interview: Discussion with leadership to assess overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate for Conversion: Select 2-3 of your strongest projects that specifically highlight your experience in e-commerce, landing page design, acquisition campaigns, or conversion optimization.

• Tell a Story: For each case study, clearly articulate the business problem, the user needs, your design process (including research and data utilization), the solutions you designed, and the quantifiable outcomes (e.g., increased conversion rate, reduced bounce rate, improved AOV).

• Show Your Process: Detail your thinking, including wireframes, user flows, prototypes, and iterations. Explain why you made certain design decisions.

• Highlight Brand Integration: Demonstrate how you applied brand principles and maintained brand consistency within your designs.

• Be Ready to Discuss Data: Prepare to talk about the metrics you tracked, how you interpreted data, and how it informed your design iterations.

• Showcase AI Usage: If applicable, highlight how you leveraged AI tools in your workflow and the benefits it provided.

Challenge Preparation:

• Understand the Context: If given a challenge, ensure you fully grasp the business goals and target audience Tin Can is aiming for with acquisition and conversion.

• Focus on Measurable Outcomes: Frame your solutions around how they will drive conversion and acquisition, using data points or assumptions to justify your approach.

• Communicate Your Process: Clearly articulate your steps, from understanding the problem to developing and iterating on solutions.

• Be Scrappy & Pragmatic: Demonstrate an ability to deliver effective solutions within potentially tight constraints, typical of a startup environment.

📝 Enhancement Note: The emphasis on "quantifiable outcomes," "conversion optimization," and "data utilization" in the portfolio review and challenge preparation is crucial for operations-minded candidates. This section prepares applicants to showcase their results-driven approach.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Principle (or similar for advanced prototyping).

• AI Design Tools: Familiarity with AI-powered design assistants for image generation, content creation, or workflow automation (e.g., Midjourney, Adobe Firefly, Generative AI plugins for design software).

• Collaboration Platforms: Slack, Google Workspace (Docs, Sheets, Slides), Notion, or similar for team communication and documentation.

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel (or similar for understanding user behavior and tracking conversion funnels).

• A/B Testing Platforms: Optimizely, VWO, Google Optimize (or similar for designing and analyzing experiments).

• Heatmap & Session Recording Tools: Hotjar, Crazy Egg (for qualitative insights into user interaction).

CRM & Automation:

• While not a primary tool for the designer, understanding how designs integrate with CRM (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Pardot) for lead generation and nurturing is beneficial.

📝 Enhancement Note: The inclusion of analytics and A/B testing platforms is a strong indicator of the role's operational focus on data-driven decision-making and performance measurement. AI design tools are also highlighted, reflecting a modern approach to design operations.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to protecting childhood and creating technology that fosters genuine connection, rather than promoting excessive screen time.

• Authenticity & Boldness: Embracing a unique, quirky, and authentic brand voice that stands out in the market.

• Customer Focus: Prioritizing the needs and trust of both parents and children, designing with empathy and responsibility.

• Data-Informed & Iterative: Valuing data-driven insights and a continuous improvement mindset to optimize experiences and achieve growth targets.

• Collaboration & Trust: Fostering a high-trust environment where team members support each other, share ideas freely, and work collaboratively towards common goals.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration across Product, Brand, Engineering, and Marketing to ensure a unified customer experience.

• Open Communication: Encouraging direct and honest feedback, with a focus on constructive dialogue to improve designs and processes.

• Shared Ownership: A culture where everyone feels invested in the company's success and is willing to contribute beyond their defined role to achieve collective objectives.

• Experimentation & Learning: A willingness to explore new ideas, challenge assumptions, and learn from both successes and failures.

📝 Enhancement Note: The values of "Data-Informed & Iterative" and "Collaboration & Trust" are fundamental to successful operations teams, ensuring alignment and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Conversion: The primary challenge will be to create highly effective conversion-driving designs that also feel authentic, delightful, and unmistakably Tin Can, avoiding the generic feel of many performance marketing assets.

• Designing for a Dual Audience: Creating experiences that appeal to both parents (decision-makers, concerned about safety and simplicity) and children (end-users, seeking fun and connection).

• Rapid Iteration in a Startup: Adapting to a fast-paced environment where priorities can shift, requiring agility and the ability to quickly pivot design efforts based on new data or strategic directions.

• Establishing Design Systems: Building and scaling a robust design system from the ground up that can support rapid growth and maintain brand integrity across an expanding product and marketing ecosystem.

Learning & Development Opportunities:

• Deep Dive into Conversion Optimization: Gain hands-on experience with advanced CRO techniques, A/B testing, and conversion funnel analysis.

• Brand Building: Contribute significantly to shaping the visual identity and brand perception of a unique consumer product.

• Product Strategy: Develop a stronger understanding of product strategy and its direct impact on business growth and revenue.

• AI in Design: Explore and implement cutting-edge AI tools to enhance design workflows and creative output.

• Startup Operations: Learn the intricacies of scaling a company from an operational and GTM perspective.

📝 Enhancement Note: The challenges and growth opportunities are framed around the intersection of design, operations, and business growth, offering a unique development path for professionals interested in GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a digital experience that significantly improved a key conversion metric. What was the problem, your process, and the outcome?" (Focus on quantifiable results and your role in achieving them).

• "How do you balance maintaining a strong brand identity with the need to optimize for conversion and performance in acquisition campaigns?" (Highlight your understanding of both brand strategy and performance marketing).

• "Walk us through your process for designing a new landing page or e-commerce feature. How do you incorporate user research, data analysis, and collaboration with other teams?" (Emphasize your structured, data-driven, and collaborative approach). Company & Culture Questions:

• "What excites you about Tin Can's mission to protect childhood and create screen-free devices?" (Connect your personal values and career aspirations to the company's mission).

• "How do you approach collaboration with brand and product teams to ensure design consistency and alignment?" (Showcase your ability to work effectively in a cross-functional environment).

• "Describe a situation where you had to advocate for a design decision based on user needs or data, even when there was disagreement." (Demonstrate your conviction, communication skills, and data-backed reasoning). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your approach (research, ideation, design), the specific solutions you implemented, and the measurable results. Use visuals effectively to showcase your design work and process.

• Quantify Impact: Always present data and metrics that demonstrate the success of your designs, such as increases in conversion rates, engagement, or revenue.

• Highlight Your Role: Be clear about your specific contributions, especially in collaborative projects.

• Showcase Your Process: Explain your decision-making process, including how you used research, data, and feedback to iterate and refine your designs.

• Connect to Tin Can: Briefly explain why your experience and approach are a good fit for Tin Can's mission and growth objectives.

📝 Enhancement Note: These interview questions and preparation tips are tailored to assess a candidate's ability to perform in a growth-oriented, data-driven design role, mirroring the skills and mindset required in operations functions.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 relevant projects that best showcase your experience in e-commerce, acquisition, and conversion design. Focus on projects with demonstrable results and a clear articulation of your process and impact.

• Resume Optimization: Ensure your resume clearly states your years of experience in consumer-facing digital design, specifically mentioning e-commerce, acquisition, and conversion optimization. Use keywords from the job description and quantify your achievements where possible (e.g., "Increased landing page conversion by X%").

• Prepare Your Narrative: Practice walking through your portfolio case studies, focusing on telling a compelling story about the problem, your solution, your process, and the measurable outcomes. Be ready to discuss how you used data and collaborated with teams.

• Research Tin Can: Familiarize yourself with Tin Can's product, brand, and mission. Understand their unique positioning in the market and how your design skills can contribute to their growth goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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