Senior Performance Marketing Designer

📍 Job Overview

Job Title: Senior Performance Marketing Designer

Company: Object First

Location: Bucharest, Romania

Job Type: Full-Time

Category: Marketing Design / Performance Marketing

Date Posted: 2026-06-04

Experience Level: 5+ Years

Remote Status: Remote OK

🚀 Role Summary

• Drive high-volume demand generation and PPC campaigns through expert performance marketing design.

• Create, iterate, and optimize visual assets across digital channels including paid social, LinkedIn, display, and email.

• Leverage data analytics and A/B testing to enhance CTR, conversion rates, and overall campaign effectiveness.

• Maintain brand consistency while ensuring speed, quality, and scalability in creative production.

• Collaborate cross-functionally with Demand Generation, PMM, Marketing, and external vendors to deliver production-ready assets.

📝 Enhancement Note: The role title "Senior Performance Marketing Designer" strongly indicates a focus on creating visually compelling and conversion-optimized assets specifically for paid advertising channels. The emphasis on "high-volume demand generation," "PPC campaigns," and "performance-driven creative production" suggests a need for efficiency, iterative testing, and a deep understanding of how design impacts key marketing metrics like Click-Through Rate (CTR) and conversion rates. This is not a purely aesthetic design role but one deeply integrated with marketing operations and analytics.

📈 Primary Responsibilities

• Design and produce high-performing static banners, carousel ads, lead-generation creatives, and simple campaign landing pages using Figma.

• Adapt and localize creatives for diverse audience segments, funnel stages, and platform-specific requirements across LinkedIn, Meta, Google Display, and other digital advertising platforms.

• Conduct A/B testing on campaign creatives, analyzing performance results (e.g., CTR, conversion rates) to inform visual clarity, messaging hierarchy, and overall design strategy.

• Support ongoing campaign refresh cycles by continuously optimizing and iterating on existing creative assets based on performance data.

• Collaborate closely with Demand Generation, Product Marketing Management (PMM), broader Marketing teams, motion/video specialists, and external vendors to ensure seamless asset delivery and scalability.

• Uphold brand consistency and visual identity while balancing the demands of rapid iteration, experimentation, scalable production, and high-quality output.

• Contribute to the development and maintenance of design systems, reusable components, and efficient creative workflows to support high-volume production needs.

📝 Enhancement Note: The responsibilities highlight a hands-on design production role heavily reliant on data-driven iteration. The need to "Adapt creatives for A/B testing, localization, audience segmentation, funnel stages, and platform-specific formats" signifies a sophisticated approach to campaign asset management, moving beyond static templating. The mention of "simple campaign landing pages in Figma" suggests the designer will be involved in the end-to-end creative process for specific campaign elements, not just ad units.

🎓 Skills & Qualifications

Education: While specific educational degrees are not listed, a strong portfolio demonstrating relevant skills and experience is paramount. A degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred.

Experience: 5+ years of experience in performance marketing design, digital campaign creation, or growth-focused design roles. Experience in B2B or enterprise environments is highly valued.

Required Skills:

• Advanced proficiency in Figma for campaign and landing page production.

• Strong portfolio showcasing PPC campaign design, conversion-focused creatives, creative testing methodologies, and high-volume production experience.

• Deep understanding of typography, visual hierarchy, layout principles, and performance-driven visual communication strategies.

• Familiarity with PPC workflows, A/B testing principles, campaign optimization techniques, and platform-specific creative requirements for digital advertising.

• Proven ability to balance speed, quality, scalability, experimentation, and brand consistency in a fast-paced environment.

• Excellent communication and collaboration skills, with experience working across Marketing, PMM, Design, and external vendors/agencies. Preferred Skills:

• Experience with Adobe Creative Suite (Photoshop, Illustrator).

• Experience with motion graphics, lightweight animation, or video production workflows.

• Familiarity with AI-assisted creative workflows and production tools.

• Experience working with design systems and reusable components for scalable creative production.

• Familiarity with LinkedIn, Meta (Facebook/Instagram), Google Display Network, and other major digital advertising platforms.

📝 Enhancement Note: The "5+ years of experience" combined with "Senior" in the title points to a need for seasoned professionals who can work independently and mentor junior designers if applicable. The emphasis on a "Strong portfolio showcasing PPC campaigns, conversion-focused creatives, creative testing, high-volume production, and B2B or enterprise work" is critical; candidates should prepare to demonstrate direct impact on campaign performance through their portfolio. Proficiency in Figma is a primary requirement, with Adobe Creative Suite being a strong secondary skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of design work with a clear focus on performance marketing and demand generation.

• Include detailed case studies of PPC campaigns, highlighting specific design contributions and their impact on key metrics (e.g., CTR, conversion rates, CPA).

• Demonstrate experience with creative testing (A/B testing) and how design iterations led to improved campaign performance.

• Feature examples of high-volume creative production, illustrating efficient workflows and the ability to manage numerous assets.

• Present B2B or enterprise-level design work that reflects an understanding of complex sales cycles and target audiences.

• Include examples of landing pages designed for conversion, showcasing an understanding of user experience (UX) principles within a performance context. Process Documentation:

• Clearly articulate the process used to design, test, and optimize campaign creatives, emphasizing iterative improvements based on data.

• Demonstrate an understanding of how to adapt designs for different stages of the marketing funnel and various audience segments.

• Illustrate the workflow for collaborating with cross-functional teams (e.g., Demand Gen, PMM) and external vendors to ensure timely and accurate asset delivery.

• Provide examples of how brand guidelines were maintained while experimenting with new creative approaches.

📝 Enhancement Note: For a Senior Performance Marketing Designer, the portfolio is the primary evaluation tool. It must go beyond just aesthetics to demonstrate a strategic understanding of how design directly influences marketing and sales outcomes. Candidates should be prepared to discuss the "why" behind their design choices, linking them to specific performance goals and data-driven decisions. The ability to manage high-volume production efficiently is a key differentiator.

💵 Compensation & Benefits

Salary Range: For a Senior Performance Marketing Designer in Bucharest, Romania, with 5+ years of experience and remote work options, a competitive salary range would typically fall between €35,000 - €55,000 annually (gross). This estimate is based on typical market rates for senior creative roles in the IT/Software sector in Romania, considering the demand for specialized performance marketing skills and the remote work flexibility.

Benefits:

• Paid annual leave in accordance with local regulations, ensuring time for rest and personal pursuits.

• Remote work options, providing flexibility and work-life balance.

• Modern work equipment provided, ensuring access to necessary tools for optimal performance.

• Opportunities for professional development and growth, including potential training, workshops, and career advancement paths.

• A supportive and collaborative work environment, fostering teamwork and mutual respect.

Working Hours: The standard working hours are expected to be around 40 hours per week, aligned with typical full-time employment. While remote work is an option, maintaining consistent availability during core business hours for collaboration and meetings is generally expected.

📝 Enhancement Note: The salary range is an estimate for Bucharest, Romania. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The benefits listed are directly from the job description and are presented to highlight their value to operations professionals, such as flexibility and growth opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Object First operates within the IT and Software industry, specifically focusing on data protection and cybersecurity solutions as an independent business unit of Veeam. Their core offering is secure, simple, and powerful backup storage with "Absolute Immutability" for ransomware-proof protection. This context implies a culture that values innovation, security, reliability, and cutting-edge technology.

Company Size: Object First is part of the larger Veeam ecosystem, described as a "fast-growing, innovative-driven team." While specific numbers for Object First aren't provided, Veeam is a large enterprise company, suggesting Object First benefits from the stability of a larger entity while maintaining a more agile, startup-like operational environment. This balance is crucial for operations professionals.

Founded: Object First is presented as a new, independent business unit, implying a relatively recent establishment focused on a specific product offering. This "newness" within a larger organization often translates to opportunities for impact and growth, with less entrenched bureaucracy.

Team Structure:

• The role requires close collaboration with the Demand Generation team, Product Marketing Management (PMM), and the broader Marketing department, indicating a matrixed reporting structure common in fast-paced tech companies.

• The Senior Performance Marketing Designer will likely work within or alongside a central Marketing Operations or Creative Production team, coordinating with external vendors and motion/video specialists.

• Cross-functional collaboration is a key aspect, requiring effective communication and alignment with stakeholders who have varying objectives (e.g., sales targets, product messaging). Methodology:

• Data-Driven Optimization: The role heavily emphasizes analyzing campaign performance results to inform design decisions, indicating a strong reliance on data for continuous improvement.

• Iterative Production: The process involves continuous creation, testing, and refinement of assets to meet evolving campaign needs and performance benchmarks.

• Scalable Workflow Design: A key aspect is building and maintaining efficient workflows that can handle high-volume production while ensuring quality and brand consistency.

Company Website: https://www.objectfirst.com/

📝 Enhancement Note: Understanding Object First's position as a specialized unit within Veeam is key. It suggests a focus on agility and niche expertise, supported by the resources of a larger corporation. The emphasis on "clarity, ownership, and collaboration" as core values points to a work environment where individual contributions are recognized and teamwork is essential for achieving GTM objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Senior, indicating a need for experienced professionals who can operate with a high degree of autonomy, drive initiatives, and contribute strategic design thinking to performance marketing efforts. It implies leadership potential in creative production and optimization.

Reporting Structure: The Senior Performance Marketing Designer will likely report to a Marketing Manager, Director of Demand Generation, or Head of Creative, depending on the specific organizational structure within Object First. They will collaborate closely with peers in Demand Generation, PMM, and potentially other design functions.

Operations Impact: This role has a direct and measurable impact on revenue generation through the creation of high-performing marketing assets. By optimizing creatives for better CTR and conversion rates, the designer directly influences lead volume, cost per acquisition (CPA), and ultimately, sales pipeline growth. Their work is critical for the efficiency and effectiveness of demand generation campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing design, A/B testing methodologies, and conversion rate optimization (CRO) strategies.

• Leadership: Potentially mentor junior designers, lead creative aspects of major campaigns, or transition into a Creative Lead or Art Director role.

• Cross-Functional Exposure: Gain broader experience in demand generation strategy, product marketing, and the broader GTM operations ecosystem.

• Skill Expansion: Develop skills in motion graphics, video editing, or AI-assisted creative tools, enhancing versatility and marketability.

📝 Enhancement Note: The "Senior" designation suggests this role is not entry-level. Candidates should expect to demonstrate a track record of significant impact and the ability to work independently. The growth opportunities indicate a path for career advancement within a growing organization, particularly in specialized areas of marketing operations and creative strategy.

🌐 Work Environment

Office Type: The job explicitly states "Remote work options" and the location is listed as "Romania." This indicates a primarily remote or hybrid work environment, with the possibility of occasional in-office collaboration if preferred or required, though the emphasis is on remote flexibility.

Office Location(s): While the primary listed location is "Bucharest, Romania," the "Remote OK" status suggests that candidates located elsewhere within Romania may also be considered. Access to reliable internet and a suitable home office setup are implied necessities.

Workspace Context:

• Remote Flexibility: The primary workspace will be a home office, requiring personal responsibility for setup and productivity.

• Digital Collaboration: Extensive use of digital collaboration tools (e.g., Figma, Slack, project management software) will be essential for communication and workflow management with distributed teams.

• Technology Access: Modern work equipment is provided, ensuring designers have the necessary hardware and software to perform their duties effectively, regardless of location.

Work Schedule: The position is full-time, likely adhering to a standard 40-hour work week. While remote work offers flexibility, it's common for roles involving cross-functional collaboration in a global company to require availability during specific core business hours to align with teams in different time zones, particularly for meetings and urgent requests.

📝 Enhancement Note: The remote aspect is a significant factor. Candidates should be comfortable working autonomously and possess strong self-management skills. The company's provision of "modern work equipment" is a positive indicator of their commitment to supporting remote employees effectively.

📄 Application & Portfolio Review Process

Interview Process: The typical interview process for a Senior role like this would likely involve:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A deep dive into the candidate's portfolio with the hiring manager or a senior member of the design/marketing team. This will focus on specific projects, design decisions, performance impact, and technical skills (Figma, Adobe Suite).

• Skills-Based Exercise/Case Study: A practical design challenge or case study simulating real-world tasks, focusing on creating or optimizing campaign assets under specific constraints (e.g., time, performance goals).

• Cross-Functional Interviews: Meetings with key stakeholders from Demand Generation, PMM, or other relevant teams to assess collaboration style and understanding of GTM strategies.

• Final Interview: A discussion with a senior leader to confirm overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description's requirements (performance marketing, B2B, high-volume, data-driven).

• Quantify Impact: For each project, clearly articulate the problem, your solution, your specific role, and the measurable results achieved (e.g., "Increased CTR by X%", "Reduced CPA by Y%", "Generated Z leads"). Use data and metrics wherever possible.

• Showcase Process: Be prepared to walk through your design process, explaining your rationale for creative choices, how you incorporated feedback, and how you adapted to performance data.

• Highlight Figma Proficiency: Explicitly demonstrate your advanced Figma skills, potentially showcasing component libraries, prototyping, or collaborative features used.

• Address B2B Context: If possible, include examples that demonstrate an understanding of enterprise sales cycles and targeting business professionals.

Challenge Preparation:

• Understand the Goal: For any design challenge, first clarify the objective (e.g., improve CTR, increase lead form submissions) and the target audience.

• Focus on Performance: Think about how design elements (headlines, imagery, CTAs, layout) directly influence user behavior and conversion.

• Be Efficient: Practice creating concepts or iterating on existing designs within a limited timeframe. Demonstrate your ability to produce quality work quickly.

• Articulate Rationale: Be ready to explain your design choices and how they address the challenge's specific goals and constraints.

📝 Enhancement Note: The emphasis on a "portfolio showcasing PPC campaigns, conversion-focused creatives, creative testing, high-volume production, and B2B or enterprise work" means candidates must tailor their portfolio heavily. Generic design work will not suffice. Expect detailed questions about how their designs directly contributed to marketing and sales KPIs.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a core requirement for campaign and landing page production. This includes understanding its collaborative features, design systems, and prototyping capabilities for efficient workflow.

• Adobe Creative Suite: Experience with Photoshop and Illustrator is expected for asset creation and manipulation. After Effects is a plus for motion graphics.

Analytics & Reporting:

• Familiarity with digital advertising platforms like LinkedIn, Meta (Facebook/Instagram), and Google Display Network is essential. While not directly an analytics tool, understanding how creatives perform on these platforms is critical.

• A general understanding of analytics concepts like CTR, conversion rates, CPA, and how they are influenced by design is required to interpret campaign performance results. CRM & Automation:

• While not explicitly mentioned as a design tool, an understanding of how campaign creatives feed into CRM systems and marketing automation platforms (e.g., for lead generation and nurture campaigns) would be beneficial.

📝 Enhancement Note: The explicit mention of Figma as an "advanced proficiency" requirement is significant. Candidates should be ready to demonstrate mastery of its features relevant to high-volume, collaborative design production. Experience with Adobe Creative Suite is also a key requirement, with motion/video skills being a valuable differentiator.

👥 Team Culture & Values

Operations Values:

• Clarity: Clear communication and understanding of objectives are paramount, especially in a remote, cross-functional environment.

• Ownership: Taking responsibility for design outcomes and proactively driving improvements is expected.

• Collaboration: Working effectively with diverse teams and external partners to achieve shared goals.

• Innovation: Embracing new ideas and technologies (like AI-assisted workflows) to enhance creative output and efficiency.

• Performance-Driven: A focus on measurable results and continuous optimization is central to the role's success.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and discussions, bridging the gap between creative execution and marketing strategy.

• Feedback Exchange: Openness to receiving and providing constructive feedback on designs and campaign performance.

• Agile Production: Adapting to evolving campaign needs and priorities in a fast-paced environment.

📝 Enhancement Note: The company explicitly states "clarity, ownership, and collaboration truly matter." This suggests a culture that values proactive individuals who can manage their work effectively, communicate clearly, and work well with others, even in a remote setting. The emphasis on "meaningful, high-performance technology" implies a team that is passionate about their product and its impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality, on-brand creatives at a high volume under tight deadlines.

• Data Interpretation: Effectively translating campaign performance data into actionable design improvements.

• Stakeholder Management: Managing expectations and feedback from multiple stakeholders with potentially differing priorities.

• Platform Evolution: Staying current with the ever-changing creative requirements and best practices of various digital advertising platforms.

Learning & Development Opportunities:

• Performance Marketing Expertise: Deepen understanding of demand generation strategies, media buying, and conversion rate optimization.

• Advanced Creative Tools: Explore and integrate AI-assisted creative tools, motion graphics, and video editing into workflows.

• Design Systems: Contribute to or lead the development of scalable design systems for marketing assets.

• Cross-Functional Exposure: Gain insights into product marketing, demand generation operations, and broader GTM strategies.

📝 Enhancement Note: The company highlights an "exciting opportunity with a global, high-growth IT company" and "Opportunities for professional development and growth." This suggests a dynamic environment where proactive learning and skill development are encouraged and directly contribute to career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating high-performing ad creatives for a B2B audience on LinkedIn. How do you incorporate A/B testing?" (Focus on process, data, and platform specifics)

• "How do you balance maintaining brand consistency with the need for rapid iteration and experimentation in performance marketing design?" (Focus on strategic thinking, brand stewardship, and agility)

• "Walk me through a campaign where your design directly led to a significant improvement in CTR or conversion rate. What was the challenge, your approach, and the quantifiable outcome?" (Focus on portfolio showcase, data-driven results, and problem-solving) Company & Culture Questions:

• "What do you know about Object First and our mission to provide ransomware-proof backup storage?" (Demonstrate research and alignment with company values)

• "How do you approach collaboration in a remote, cross-functional team environment?" (Assess communication, teamwork, and remote work suitability)

• "How do you stay updated on the latest trends in performance marketing design and digital advertising platforms?" (Showcase continuous learning and industry awareness) Portfolio Presentation Strategy:

• Tell a Story: For each project, structure your presentation around the problem, your solution (design choices), your process, and the measurable results.

• Quantify Everything: Use numbers, charts, and specific metrics to demonstrate the impact of your work on campaign performance.

• Highlight Figma Skills: Be ready to demonstrate your Figma capabilities, perhaps by showing a component library, interactive prototype, or collaborative workflow.

• Connect to Object First: If possible, tailor a small example or discuss how your skills would specifically benefit Object First's demand generation efforts.

📝 Enhancement Note: Interviewers will be looking for not just design talent but also a strategic mindset and a data-driven approach. Be prepared to discuss the business impact of your creative decisions and how you contribute to marketing operations goals.

📌 Application Steps

To apply for this Senior Performance Marketing Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features B2B performance marketing campaigns, A/B testing case studies, and evidence of high-volume production. Quantify results clearly.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "performance marketing design," "Figma," "PPC," "A/B testing," "conversion rate optimization," and "B2B." Emphasize achievements with metrics.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples for common interview questions related to performance, collaboration, and remote work.

• Company Research: Familiarize yourself with Object First's product (ransomware-proof backup storage), its relationship with Veeam, and its mission to understand their market position and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.