Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Germany

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-13

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive creative strategy and execution for high-impact social media advertising campaigns, directly influencing lead generation and brand engagement.

• Develop and optimize visual assets for digital platforms, ensuring brand consistency and maximum conversion rates through data-informed design iterations.

• Collaborate closely with cross-functional marketing teams to translate campaign objectives into compelling visual narratives and user-centric designs.

• Leverage AI-assisted design tools to enhance creative conceptualization, accelerate asset production, and explore innovative design solutions within a fast-paced SaaS environment.

• Contribute to the visual identity and user experience of landing pages and marketing collateral, utilizing proprietary AI-assisted page builder software.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities heavily lean into performance marketing creative operations, requiring a blend of artistic skill and analytical thinking to optimize ad performance. The role is critical for translating marketing strategies into tangible, high-converting visual assets.

📈 Primary Responsibilities

• Design and develop visually appealing and effective creatives for diverse social media advertising channels, including Facebook, Instagram, and LinkedIn, with a focus on driving user acquisition and engagement.

• Collaborate intrinsically with the marketing team to ensure strict adherence to brand messaging, corporate identity (C.I.), and to amplify the effectiveness of advertising campaigns through cohesive visual strategies.

• Conceptualize and execute creative ideas into compelling designs that resonate with target audiences, directly contributing to the achievement of key marketing objectives and KPIs.

• Continuously analyze and optimize the performance of social ads by iterating on and refining creatives based on performance data, A/B testing results, and direct feedback loops.

• Create visually engaging concepts and assets for landing pages, leveraging Onepage's AI-assisted page builder software to ensure seamless execution and rapid deployment.

• Produce professional reports, informative infographics, and impactful presentation designs to communicate insights and strategies effectively to stakeholders.

• Develop and adapt creatives for Google display ads and image extensions, ensuring visual alignment and maximizing click-through rates.

📝 Enhancement Note: The emphasis on "optimize our ads" and "adjusting and optimizing creatives based on feedback and performance data" indicates a strong performance marketing focus. This role is not just about aesthetics but about driving measurable results through design. The requirement to use the company's own AI-assisted builder suggests a need for adaptability and a willingness to work with proprietary technology.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application in graphic design and marketing is expected.

Experience: A minimum of 3-5 years of professional graphic design experience, with a significant portion focused on social media advertising, performance marketing creative, and digital marketing collateral.

Required Skills:

• Proven expertise in graphic design principles and application for digital marketing.

• In-depth proficiency with industry-standard design tools, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience in creating static and motion creatives for social media advertising platforms (Meta, Instagram, LinkedIn).

• Aptitude and willingness to work with AI assistants for concept development and visual drafting, with a general openness to exploring AI's creative potential.

• Strong understanding of user empathy, enabling the creation of designs that meet user needs and drive engagement.

• Excellent visual communication skills and a keen sense of aesthetics, with the ability to generate innovative and effective design solutions quickly.

• Effective communication and collaboration skills, essential for thriving in a remote team environment.

• Highly organized with a structured approach to work, capable of managing multiple design projects and priorities efficiently. Preferred Skills:

• Experience with video editing software for motion ad creation.

• Familiarity with A/B testing methodologies for creative optimization.

• Understanding of SEO principles as they relate to visual content on landing pages.

• Experience designing for SaaS products or in a tech-focused environment.

• Basic knowledge of HTML/CSS for understanding web design constraints.

📝 Enhancement Note: The "3-5 years" experience level suggests this is a mid-level to senior individual contributor role. The specific mention of Figma and Adobe Creative Suite indicates a high technical bar for design tools. The "AI Proficiency" requirement is a forward-looking addition, emphasizing the company's direction and the need for candidates to be adaptable to new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of professional design work, with a strong emphasis on social media advertising creatives (static and motion).

• Specific case studies demonstrating the impact of design on campaign performance, including metrics such as CTR, conversion rates, or engagement increases.

• Examples of creative concept development, illustrating the journey from brief to final visual execution for marketing campaigns.

• Showcase of work created using Figma and Adobe Creative Suite, highlighting proficiency and technical skill.

• Demonstration of ability to work with AI tools in the creative process, if applicable, or a clear articulation of how AI can be integrated.

• Designs for landing pages, reports, infographics, and presentation decks to showcase versatility. Process Documentation:

• Ability to articulate the design process from brief to final delivery, including concept ideation, iteration, and optimization stages.

• Documentation of how feedback is incorporated and how performance data influences design decisions.

• Examples of how brand guidelines are applied and maintained across various marketing assets.

• Understanding of asset production workflows for digital advertising platforms.

📝 Enhancement Note: For a Senior Marketing Designer role, a robust portfolio is non-negotiable. It should not only display aesthetic quality but also demonstrate a clear understanding of marketing objectives and the ability to translate them into measurable results through design. The emphasis on AI integration suggests candidates should be prepared to discuss their approach to using AI in their workflow.

💵 Compensation & Benefits

Salary Range: Based on the Senior designation, 3-5 years of experience, and the fully remote nature within Germany, a competitive salary range for a Senior Marketing Designer in Germany typically falls between €50,000 and €70,000 annually. This estimate considers the cost of living and industry benchmarks for specialized design roles in the German tech sector.

Benefits:

• Remote-First Work Environment: Enjoy the flexibility and autonomy of working 100% remotely.

• Supplemental Health Insurance: Comprehensive support for your health and well-being.

• Wellhub Health Program Subsidy: Financial assistance for health and fitness activities.

• Sustainable Benefits via FutureBens: Access to attractive employee discounts across a wide range of categories.

• Continuous Learning and Development: Opportunities for skill expansion and professional growth through ongoing learning initiatives.

• Flat Hierarchies: Direct communication and short decision-making paths, fostering an agile work environment.

Working Hours: The role is specified as FULL_TIME, which typically equates to approximately 40 hours per week. The remote-first nature offers flexibility in managing daily work schedules, provided objectives and deadlines are met.

📝 Enhancement Note: The salary range is an estimate for Germany, considering the company's stated location and the role's seniority. The benefits listed are directly from the job description, highlighting the company's commitment to employee well-being and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-first SaaS (Software as a Service) in the web development and digital marketing space. Onepage GmbH is innovating by combining AI-driven content generation with user control, aiming to democratize modern website creation.

Company Size: Onepage GmbH is part of a growing tech company, likely falling into the small to medium-sized business (SMB) category, which often means a dynamic, agile, and collaborative environment with direct impact opportunities.

Founded: The company's focus on AI 2.0 and modern web builders suggests a relatively young or rapidly evolving company, likely founded in the last 5-10 years to be at the forefront of AI integration in SaaS.

Team Structure:

• The role reports into the marketing department, likely working closely with marketing managers, performance marketers, and possibly other designers or content creators.

• Collaboration will be cross-functional, involving close interaction with product teams to understand the AI-assisted page builder and with sales/growth teams to align creative efforts with business objectives.

• As a "Senior" role, there may be opportunities for informal leadership or mentorship of junior designers, though direct management is unlikely in a flat hierarchy. Methodology:

• Data-Driven Design: Emphasis on analyzing performance data to optimize creatives, indicating a strong reliance on metrics and A/B testing within the design process.

• Agile Development & Marketing: The "flat hierarchies" and "short decision-making paths" suggest an agile approach to both product development and marketing campaign execution.

• AI Integration: A core methodology is the use of AI assistants for concept generation and design drafting, pushing the boundaries of traditional design workflows.

Company Website: https://onepage.io/

📝 Enhancement Note: The company's AI-first approach is a significant differentiator. Candidates should be prepared to discuss how they see AI impacting design and how they would leverage it in this role. The "remote-first" and "flat hierarchies" point to a culture that values autonomy, direct communication, and employee initiative.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role within the Marketing Operations and Creative Operations spectrum. It requires a high degree of autonomy, strategic thinking in creative development, and the ability to influence campaign performance through design. The "Senior" title implies a level of expertise and the expectation to operate with minimal supervision.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Lead, Head of Marketing, or potentially a Creative Director, depending on the team's structure. They will collaborate extensively with performance marketers and other members of the marketing team.

Operations Impact: The role has a direct and measurable impact on Onepage GmbH's revenue and growth. By creating high-converting social ads and landing pages, the designer directly contributes to lead generation, customer acquisition, and ultimately, sales. The optimization aspect of the role ensures that marketing spend is utilized efficiently, maximizing ROI on creative assets.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for conversion and A/B testing within paid social and display advertising.

• AI Design Integration Leadership: Become a go-to expert within the company for leveraging AI in creative workflows, potentially leading to roles in AI tool evaluation or strategy.

• Cross-Functional Collaboration: Gain broader exposure to product development and marketing strategy, potentially leading to roles in broader marketing creative strategy or campaign management.

• Mentorship: Opportunity to mentor junior designers or interns, developing leadership and coaching skills.

• Contribution to Proprietary Tools: Influence the development and application of Onepage's AI-assisted page builder through design feedback and usage.

📝 Enhancement Note: The growth opportunities are framed around deepening expertise in performance marketing creative and AI integration, aligning with the company's core business and technological direction. This role offers a chance to be at the cutting edge of AI in design and performance marketing.

🌐 Work Environment

Office Type: The company operates on a "Remote-First" model, meaning there is no central physical office or the expectation to commute. All work is conducted remotely.

Office Location(s): While the company is based in Germany and has German entities, the "Remote-First" policy implies that employees can work from anywhere within Germany, or potentially other approved locations, offering significant geographical flexibility.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a professional and productive home office environment conducive to focused design work and virtual collaboration.

• Digital Collaboration Tools: The team relies heavily on digital communication and project management tools (e.g., Slack, project management software, video conferencing) for seamless interaction.

• Creative Autonomy: The remote-first, flat-hierarchy environment fosters a culture of autonomy, where designers are trusted to manage their time and workflow effectively.

• Access to Tools: Full access to necessary design software (Figma, Adobe Creative Suite) and company-specific AI tools will be provided.

Work Schedule: While the role is full-time (approx. 40 hours/week), the remote nature allows for flexibility in structuring the workday. This flexibility is beneficial for balancing personal life and professional responsibilities, as long as collaboration and project deadlines are met. The timezone "Europe/Berlin" suggests alignment with Central European Time (CET/CEST) for key collaboration windows.

📝 Enhancement Note: The "Remote-First" aspect is a defining characteristic of the work environment. Candidates should be comfortable with asynchronous communication and self-management. The timezone alignment is important for team coordination.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Technical Interview: A dedicated session with the hiring manager or a senior member of the marketing/design team to thoroughly review your portfolio. Be prepared to walk through your design process, explain your rationale behind key projects, and discuss how your designs achieved specific objectives. Expect questions on your experience with Figma, Adobe Suite, and social media ad creation.

• Creative Challenge/Case Study: A practical exercise designed to assess your design thinking, problem-solving skills, and ability to execute within constraints. This might involve creating a concept for a new ad campaign or optimizing an existing piece of creative.

• Team/Culture Fit Interview: A discussion with potential team members to evaluate collaboration style, communication skills, and alignment with Onepage's remote-first and AI-driven culture.

• Final Interview: Likely with a department head or senior leader to discuss overall fit, career aspirations, and finalize any offer details.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your experience in social media advertising, performance marketing, and AI-assisted design. Prioritize quality over quantity.

• Showcase Process: For each project, clearly articulate the brief, your design process, challenges faced, and the measurable results achieved. Use metrics to demonstrate impact.

• Highlight AI Integration: If you have experience using AI tools in your design workflow, dedicate specific examples or a section to showcase this. Explain how AI assisted your process and the outcome.

• Demonstrate Brand Consistency: Include examples that show your ability to adhere to and evolve brand guidelines.

• Prepare for Walkthrough: Be ready to present your portfolio live, either through screen sharing or a dedicated presentation format. Practice explaining your work concisely and compellingly.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Onepage's AI-assisted page builder and its unique value proposition.

• Analyze Competitors: Briefly research competitor marketing creatives to understand industry trends and potential differentiation points.

• Focus on Objectives: For any given challenge, clearly identify the marketing objective (e.g., increase CTR, drive sign-ups) and tailor your design solution to meet it.

• Think AI-First: Consider how AI could be integrated into the proposed solution, even if not explicitly required by the prompt.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also strategic thinking, problem-solving, and adaptability to new technologies like AI. A strong portfolio that demonstrates measurable results and a clear understanding of performance marketing is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and design system management. Proficiency is a core requirement.

• Adobe Creative Suite: Including Photoshop (image editing, ad compositing), Illustrator (vector graphics, logos, illustrations), and InDesign (reports, infographics, presentations).

• AI Assistants for Design: Tools for drafting concepts, generating initial visuals, or refining existing assets. Candidates should be open to using and exploring these.

• Onepage AI-Assisted Page Builder: Proprietary software for creating and executing landing page designs. Familiarity or rapid learning ability is key.

Analytics & Reporting:

• Social Media Analytics Platforms: (e.g., Meta Ads Manager, LinkedIn Campaign Manager) for analyzing ad performance data.

• Web Analytics Tools: (e.g., Google Analytics) for understanding landing page performance and user behavior.

• Reporting Tools: For creating dashboards and presenting performance insights (e.g., Google Data Studio, Tableau, or custom solutions).

CRM & Automation:

• While not directly a CRM role, understanding how design assets integrate with CRM and marketing automation platforms (e.g., for email campaigns or lead nurturing) can be beneficial.

📝 Enhancement Note: The technology stack emphasizes a blend of industry-standard design tools and company-specific AI-driven platforms. Proficiency in Figma and Adobe Creative Suite is a baseline, with a strong emphasis on adaptability and a proactive approach to learning and utilizing AI in the design workflow.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-Forward: A core value is pushing technological boundaries, particularly with AI integration, to create intuitive and powerful tools. Operations professionals are expected to be curious and experimental.

• User Empathy: Designing with the user's needs and experience at the forefront is paramount, ensuring that created assets are not only visually appealing but also highly effective and functional.

• Efficiency & Agility: In a fast-paced SaaS environment, valuing efficiency in workflows and agility in execution is key. This translates to streamlined processes and rapid iteration.

• Collaboration & Remote Culture: A strong emphasis on effective communication and teamwork within a distributed, remote setting. Openness to feedback and a proactive approach to staying connected are vital.

• Data-Driven Decision Making: Valuing insights derived from performance data to inform design choices and optimize campaign effectiveness.

Collaboration Style:

• Remote-First Communication: Primarily asynchronous communication via tools like Slack, with scheduled video calls for focused discussions, brainstorming, and reviews.

• Cross-Functional Partnership: Close collaboration with marketing managers, performance marketers, and potentially product teams, requiring clear articulation of design needs and capabilities.

• Feedback-Oriented: An environment that encourages constructive feedback to continuously improve designs and processes. Designers are expected to both give and receive feedback professionally.

• Proactive Engagement: In a remote setup, employees are encouraged to be proactive in seeking information, offering solutions, and contributing ideas to foster a connected team dynamic.

📝 Enhancement Note: The company culture strongly reflects its "AI-first" and "remote-first" identity. Candidates should demonstrate an ability to thrive in an autonomous, digitally connected environment and a genuine interest in leveraging AI for creative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with AI advancements and integrating new tools or techniques into the design workflow effectively.

• Balancing Aesthetics with Performance: Ensuring that creative designs are not only visually appealing but also optimized for conversion and engagement metrics, often requiring data interpretation.

• Maintaining Brand Consistency Across Diverse Channels: Developing a wide range of creatives for different platforms (social, display, landing pages) while ensuring a unified brand message.

• Working Effectively in a Fully Remote Team: Maintaining strong communication, collaboration, and team cohesion without in-person interaction.

• Adapting to Proprietary Tools: Quickly learning and mastering Onepage's unique AI-assisted page builder software.

Learning & Development Opportunities:

• Mastering AI-Driven Design: Gaining hands-on experience and becoming an expert in using AI tools for creative conceptualization and asset generation.

• Performance Marketing Creative Specialization: Developing deep expertise in designing for paid media channels and understanding conversion rate optimization (CRO) principles through design.

• Exposure to SaaS Product Development: Understanding the product lifecycle and how design contributes to the overall SaaS offering.

• Professional Development: Opportunities for training, workshops, or conferences related to design, AI, and digital marketing.

• Career Advancement: Potential to move into lead design roles, creative strategy positions, or product design within the company as it grows.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, particularly concerning AI and performance marketing. The growth opportunities are geared towards specialization and leveraging the company's unique technological focus.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media ad campaign for a new feature launch of our AI-assisted page builder, focusing on driving trial sign-ups?" (Focus on process, target audience, and metrics.)

• "Describe a time you used performance data to significantly improve a creative asset. What was the data, what changes did you make, and what was the outcome?" (Demonstrates analytical skills and impact.)

• "How do you envision AI assistants changing the role of a marketing designer in the next 2-3 years, and how would you leverage them in this role?" (Tests forward-thinking and AI adoption.) Company & Culture Questions:

• "What interests you most about Onepage's AI-first approach to website building?" (Assesses research and genuine interest.)

• "How do you stay connected and collaborate effectively with a remote team?" (Evaluates remote work readiness and communication skills.)

• "Describe a situation where you had to balance creative vision with strict brand guidelines or technical constraints." (Tests adaptability and problem-solving.) Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio presentation by highlighting 1-2 of your most impactful projects that demonstrate success in social media advertising and measurable results.

• Structure Your Case Studies: For each project, clearly outline: 1. The Challenge/Brief, 2. Your Role & Process, 3. The Solution (your design), 4. The Results (quantifiable metrics).

• Showcase AI Integration: If applicable, dedicate a segment to how you've used AI tools. Explain the specific tool, the problem it solved, and the benefits it brought to your workflow and the final output.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, tool usage (especially Figma and Adobe Suite), and your rationale for A/B testing or creative iterations.

• Engage with Questions: Listen carefully to interviewer questions and provide concise, thoughtful answers that relate back to your experience and the role's requirements.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative talent, performance marketing understanding, and enthusiasm for AI. Candidates must be prepared to demonstrate their process, results, and adaptability.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on join.com.

• Curate a Data-Driven Portfolio: Ensure your portfolio prominently features case studies with measurable results from social media advertising campaigns. Quantify your impact using metrics like CTR, conversion rates, engagement, or lead generation improvements. Highlight your proficiency with Figma and Adobe Creative Suite.

• Tailor Your Resume: Optimize your resume to highlight your 3-5 years of relevant experience in graphic design for marketing, specifically social media advertising and performance creative. Integrate keywords from the job description such as "Figma," "Adobe Creative Suite," "social media advertising," "performance analysis," and "AI-assisted design."

• Prepare Your Portfolio Presentation: Practice walking through your selected portfolio pieces, clearly articulating your design process, the challenges you faced, and the specific outcomes achieved. Be ready to discuss your experience with AI tools and your approach to performance optimization.

• Research Onepage GmbH: Familiarize yourself with Onepage's product, its AI-first mission, and its target audience. Understand their brand identity and the competitive landscape of the SaaS website builder market. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.