Senior Graphic Designer (m/w/d)

📍 Job Overview

Job Title: Senior Graphic Designer (m/w/d)

Company: adlicious

Location: Hamburg, Germany

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: September 11, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Conceptualize and produce innovative advertising solutions across various digital formats, including video, social, mobile, and HTML5 display ads, to meet diverse client needs.

• Develop and present compelling creative pitches, translating strategic visions into impactful and visually appealing client presentations.

• Manage client communication and provide expert support within the media industry, ensuring client satisfaction and effective campaign execution.

• Integrate and leverage AI-powered tools in the conception and production of advertising materials, driving efficiency and exploring innovative creative workflows.

• Collaborate closely with cross-functional teams to ensure a unified understanding of client objectives and to foster synergistic campaign development.

📝 Enhancement Note: This role sits at the intersection of creative execution and client-facing strategy, with a strong emphasis on digital advertising and emerging AI technologies. The "m/w/d" designation is standard in Germany for gender inclusivity (male/female/diverse). The hybrid work arrangement suggests a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Creative Conception & Production: Independently conceptualize and produce innovative advertising creatives for a diverse client portfolio, encompassing video, social media, mobile, and HTML5 display ads. Develop overarching creative themes and coordinate the timely execution of these assets.

• Client Pitch Development & Presentation: Design and deliver persuasive creative pitches, from initial ideation through concept refinement to client presentations, ensuring strategic alignment and effective communication of creative visions.

• Client Communication & Support: Utilize in-depth media industry knowledge to support client marketing campaigns, manage client meetings, and handle email communications to address client inquiries and fulfill their needs.

• Feedback Coordination & Quality Assurance: Skillfully implement client feedback on creative concepts, provide constructive critiques to other designers, ensure adherence to client requirements and brand guidelines, and meticulously review the accuracy and quality of all creative outputs.

• AI-Driven Creative Integration: Strategically employ AI-based tools in the conception and production of advertising materials, developing innovative approaches and guiding creative workflows to enhance process efficiency and scalability.

• Cross-Functional Collaboration: Work closely with sales, account management, and technology teams to ensure a shared understanding of client goals and to foster integrated campaign strategies that leverage diverse expertise.

📝 Enhancement Note: The responsibilities highlight a senior-level individual contributor role that requires both strong creative output and strategic client engagement. The emphasis on AI integration points to a forward-thinking approach to creative production within the digital advertising space.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Advertising, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of experience as a designer in an agency environment, with a proven track record in client management and self-organization.

Required Skills:

• Digital Design Proficiency: Mastery of core design principles with the ability to provide constructive feedback to fellow designers.

• Creative Concept Visualization: Strong visualization skills for sketching creative concepts and providing feedback using tools like PowerPoint, Figma, and Adobe Creative Suite.

• Creative Pitch Development: Demonstrated experience in developing and presenting compelling creative pitches, structuring ideas, and preparing visually engaging client presentations.

• AI-Powered Content Creation: Experience and expertise in AI-assisted content creation, understanding the capabilities of current tools and a proactive approach to integrating them into creative workflows.

• Client Management & Communication: Proven ability to understand client needs, develop creative solutions, and present them persuasively, coupled with excellent verbal and written communication skills.

• Technical Tool Proficiency: Expertise in industry-standard design software, including Figma, Adobe Creative Cloud (Photoshop, After Effects), and Google Web Designer. HTML and CSS knowledge is a strong advantage.

• Language Fluency: Excellent command of both German and English, both written and spoken, to effectively communicate with international clients and internal teams.

Preferred Skills:

• Strategic Thinking: Ability to align creative concepts with strategic objectives and client goals.

• Project Management: Experience in managing multiple projects simultaneously, coordinating timelines, and ensuring timely delivery.

• Video Editing & Motion Graphics: Advanced skills in After Effects for creating dynamic video advertisements.

• HTML5/CSS Development: Foundational knowledge for producing interactive digital ads.

📝 Enhancement Note: The requirement for 5+ years of agency experience signifies a need for seasoned professionals who can hit the ground running and mentor junior team members. The dual language requirement is critical for a company operating in international markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Creative Work Samples: A diverse portfolio showcasing a range of digital advertising projects, including video, social media, mobile, and HTML5 display ads, demonstrating conceptual strength and execution quality.

• Client Pitch Examples: Presentation materials or case studies from previous creative pitches, illustrating the ability to structure strategic ideas and present them compellingly to clients.

• AI Integration Examples: If possible, examples of projects where AI tools were utilized to enhance creative output, streamline production, or develop innovative approaches.

• Process & Workflow Documentation: While not explicitly stated, a portfolio that implicitly shows an understanding of design workflows, feedback loops, and project management will be advantageous.

Process Documentation:

• Workflow Design: Evidence of structured approaches to creative concept development, production coordination, and campaign execution.

• Feedback Integration: Demonstrated ability to effectively incorporate client and internal feedback into design iterations.

• AI Tool Application: Showcase of how AI tools are strategically applied within a design process to improve efficiency or creative outcomes.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It should not only display aesthetic talent but also strategic thinking, client-facing capabilities, and an understanding of digital advertising's technical nuances. Highlighting any experience with AI in creative production will be a significant differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in Hamburg, Germany, a competitive annual salary range would typically fall between €55,000 and €75,000. This estimation considers the company's stated focus on cutting-edge technology and its position as a leading advertising solutions provider.

Benefits:

• AI Training Access: Specialized training programs focused on leveraging AI for design tasks, ensuring continuous skill development in emerging technologies.

• Public Transport Reimbursement: Coverage of public transportation costs, promoting sustainable commuting options.

• JobRad Program: Access to a bicycle leasing program, encouraging active lifestyles and eco-friendly transportation.

• Professional Development: Opportunities for both internal and external further education and training to foster career growth and skill enhancement.

• Flexible Work Arrangements: Options for mobile office work and "workations," providing flexibility in work location and environment.

• Modern Hardware: Provision of high-end work equipment, with a choice between a MacBook Pro or Lenovo Thinkpad, including premium noise-cancelling headphones.

• Ergonomic Workstations: Commitment to employee well-being through ergonomically designed workspaces.

• Language Courses: Support for language acquisition, including German and foreign languages, to enhance communication skills.

• Team & Social Activities: Regular team events, including evening gatherings at the on-site office bar with cocktails, fostering a strong team camaraderie.

• On-site Fitness Studio: Fully equipped gym offering a variety of training options, including cross-training, bodybuilding, cardio, HIIT, and online workouts.

• Office Dogs: A pet-friendly office environment that can contribute to a more relaxed and positive atmosphere.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered through mobile office and workation options.

📝 Enhancement Note: The salary range is an estimate based on market data for senior design roles in Hamburg. The extensive list of benefits indicates a company culture that values employee well-being, professional growth, and work-life balance, with a particular emphasis on modern work trends and employee perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Advertising & Technology Solutions. adlicious operates as a leading Advertising Solutions Provider, integrating Media, Creative, and Technology to deliver personalized advertising campaigns.

Company Size: Approximately 90 employees, indicating a mid-sized company that offers a balance between the agility of a startup and the structure of a larger organization. This size often fosters close-knit teams and direct impact opportunities.

Founded: While the founding date isn't provided, the company's description suggests a dynamic and growing entity in the digital advertising space.

Team Structure:

• The operations/creative team likely consists of specialized roles within design, client management, and potentially technology integration.

• Reporting structures are expected to be relatively flat, encouraging direct communication and collaboration between senior designers and management.

• Cross-functional collaboration is a core aspect, with close work anticipated between creative, sales, and tech teams to achieve client objectives. Methodology:

• Data-Driven Creativity: While creative-focused, the role operates within an advertising solutions provider, implying that creative output is informed by data and performance metrics.

• Agile Workflow: The emphasis on timely execution and client coordination suggests an agile approach to project management and creative delivery.

• Technology Integration: A significant aspect is the proactive integration and exploration of new technologies, particularly AI, into creative processes.

Company Website: https://www.adlicious.me/

📝 Enhancement Note: The company culture appears to be driven by innovation, collaboration, and a strong focus on client success, particularly within the fast-paced digital advertising landscape. The emphasis on AI positions them as a forward-thinking player in the market.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level implies a significant degree of autonomy, responsibility for complex projects, and the ability to mentor junior designers. It requires not only strong creative execution but also strategic input and client-facing skills.

Reporting Structure: Likely reports to a Creative Director, Head of Design, or potentially a Marketing Manager, depending on the internal structure. Collaboration is expected with sales, account management, and technology teams.

Operations Impact: The Senior Graphic Designer plays a crucial role in shaping the visual identity and effectiveness of client advertising campaigns. Their work directly influences client satisfaction, brand perception, and ultimately, the success of campaigns, contributing to adlicious's revenue generation and market position.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like video advertising, motion graphics, UI/UX for ad interfaces, or advanced AI creative tools.

• Leadership Development: Transition into roles such as Lead Designer, Creative Lead, or Art Director, managing teams and overseeing larger creative projects.

• Strategic Contribution: Influence the company's creative strategy, contribute to new service development, and take on more client advisory roles.

• Continuous Learning: Leverage provided training and development opportunities to stay at the forefront of design trends and AI technologies in advertising.

📝 Enhancement Note: The "Senior" title, coupled with responsibilities like client pitch presentations and AI integration, suggests a role with significant growth potential. Candidates should look for opportunities to expand their strategic influence and leadership capabilities within the company.

🌐 Work Environment

Office Type: The mention of an "Office Bar" and "firmeneigenes Fitnessstudio" suggests a modern, amenity-rich office environment designed to foster collaboration and employee well-being. The "Office Dogs" add a unique, relaxed element.

Office Location(s): Hamburg, Germany. Specific details about the office's accessibility or proximity to public transport hubs would be beneficial for candidates.

Workspace Context:

• Collaborative Hub: The environment likely encourages interaction through shared spaces, team events, and potentially open-plan or flexible desk arrangements.

• Technology-Enabled: Access to modern hardware (MacBook Pro/Lenovo Thinkpad, noise-cancelling headphones) and potentially advanced design software setups.

• Well-being Focused: Ergonomic workstations, an on-site gym, and a pet-friendly policy contribute to a supportive and health-conscious atmosphere.

Work Schedule: The role is full-time, with the possibility of hybrid work. This suggests a structure where core office days are expected, balanced with remote flexibility. The "Mobile-Office" and "Workation" benefits offer further adaptability.

📝 Enhancement Note: The work environment is clearly designed to attract talent by offering a comprehensive package of perks and fostering a positive, collaborative, and health-conscious culture. The hybrid model requires individuals who are self-disciplined and effective communicators in both in-person and remote settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and creative alignment.

• Creative Challenge/Case Study: You may be asked to complete a design task or present a case study from your portfolio, focusing on a client pitch or an AI integration example. This assesses practical skills and strategic thinking.

• Team/Hiring Manager Interview: Discussion about your experience, approach to design, client management skills, and how you integrate AI. This is also an opportunity to assess cultural fit.

• Final Interview: Potentially with senior leadership, focusing on strategic vision, growth potential, and overall alignment with adlicious's goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase digital advertising expertise, client pitch capabilities, and any AI integration experience.

• Highlight Process: For each project, briefly explain the client's challenge, your strategic approach, the creative solution, and the outcome (if measurable). Emphasize your role and contributions.

• Showcase AI Integration: If you have examples of using AI in your workflow, clearly articulate the tools used, the problem solved, and the benefits achieved (e.g., efficiency, novel creative output).

• Presentation Readiness: Be prepared to walk through your portfolio presentations and answer detailed questions about your design decisions and client interactions.

• Quantify Impact: Wherever possible, use metrics or client testimonials to demonstrate the effectiveness of your work.

Challenge Preparation:

• Understand adlicious: Research their clients, campaigns, and overall brand positioning.

• AI in Advertising: Be ready to discuss current trends, tools, and the future potential of AI in creative advertising production.

• Digital Ad Formats: Refresh your knowledge on best practices for video, social, mobile, and HTML5 display ads.

• Client Communication Scenarios: Prepare for questions about how you handle difficult client feedback or navigate challenging client relationships.

📝 Enhancement Note: The emphasis on AI and client pitches means the interview process will likely test both technical creative skills and strategic client-facing abilities. A well-prepared portfolio that specifically addresses these areas will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative design, prototyping, and UI/UX elements.

• Adobe Creative Cloud:

  • Photoshop: For image manipulation and graphic creation.
  • After Effects: For motion graphics, video editing, and dynamic ad production.
  • Illustrator: For vector graphics and branding elements.

• Google Web Designer: For creating interactive HTML5 display ads.

Analytics & Reporting:

• While not explicitly listed for the designer role, understanding how creative performance is measured through analytics tools (e.g., Google Analytics, ad platform metrics) is beneficial. CRM & Automation:

• Familiarity with how creative assets are managed within client relationship management systems or project management tools (e.g., Asana, Trello, Monday.com) may be advantageous for workflow coordination.

• AI Tools: Proficiency with various AI-powered content creation tools (e.g., for image generation, text assistance, video editing enhancements) is a key requirement.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with Google Web Designer is essential for HTML5 ad creation. The explicit mention of AI tools highlights the company's commitment to leveraging cutting-edge technology in its creative processes.

👥 Team Culture & Values

Operations Values:

• Proactive Responsibility: Taking ownership of tasks and projects, anticipating needs, and driving initiatives forward.

• Pursuit of Excellence: Striving for high-quality creative output and continuous improvement in skills and processes.

• Innovative Thinking: Embracing new ideas, technologies (especially AI), and approaches to creative problem-solving.

• Enjoyment of Work: Fostering a positive and engaging work environment where passion for design and collaboration is evident.

• Teamwork: Valuing collaborative efforts, open communication, and mutual support among team members.

• Respectful Environment: Promoting an inclusive atmosphere where all team members feel valued and respected.

Collaboration Style:

• Cross-functional Integration: Actively engaging with sales, account management, and technology teams to ensure cohesive campaign strategies and client solutions.

• Constructive Feedback Culture: Openness to giving and receiving constructive criticism to elevate the quality of creative work and foster learning.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings, particularly regarding new tools and techniques like AI in design.

📝 Enhancement Note: The company culture emphasizes a proactive, innovative, and collaborative spirit. Candidates who thrive in a dynamic team environment, are eager to learn and apply new technologies, and are committed to delivering high-quality creative work will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Ad Tech Landscape: Staying current with new digital advertising formats, platform changes, and emerging technologies like AI requires continuous learning and adaptation.

• Balancing Creative Vision with Client Demands: Effectively translating client briefs and feedback into creative solutions that are both strategically sound and aesthetically compelling.

• Integrating AI Seamlessly: Mastering the effective and ethical application of AI tools to enhance, not replace, human creativity and strategic thinking in advertising production.

• Managing Multiple Projects: Juggling diverse client projects with varying deadlines and creative requirements demands strong organizational and time management skills.

Learning & Development Opportunities:

• AI in Design Specialization: Access to training to become an expert in AI-driven creative production, potentially leading to specialized roles.

• Advanced Creative Techniques: Opportunities to hone skills in motion graphics, video production, and interactive design through internal or external courses.

• Client Strategy Workshops: Development in strategic thinking and client consultation, preparing for potential advancement into art direction or creative leadership.

• Industry Conferences & Networking: Participation in relevant industry events to stay abreast of trends and expand professional networks.

📝 Enhancement Note: The role presents a significant opportunity to be at the forefront of AI integration in digital advertising creative. Embracing these challenges will pave the way for substantial professional growth and specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting client feedback with your creative vision. How did you navigate it?" (Focus on communication, negotiation, and strategic justification.)

• "How do you see AI fundamentally changing the role of a graphic designer in the advertising industry in the next 3-5 years?" (Prepare to discuss specific AI tools, workflow impacts, and your proactive approach.)

• "Walk us through a creative pitch you developed. What was the strategy, what were the key creative elements, and what was the outcome?" (Be ready to present a portfolio case study with a clear narrative.) Company & Culture Questions:

• "What interests you most about adlicious and our approach to advertising solutions?" (Research their clients, technology, and mission.)

• "How do you contribute to a collaborative and innovative team environment?" (Provide examples of teamwork and proactive idea-sharing.)

• "How do you measure the success of your creative work, beyond just client approval?" (Discuss metrics, performance impact, and data-informed design.) Portfolio Presentation Strategy:

• Storytelling is Key: For each project, craft a narrative that highlights the problem, your solution, and the impact. Don't just show the final product; explain the journey.

• Demonstrate AI Integration: If applicable, dedicate a section or specific project to showcasing how you’ve used AI. Be specific about the tools and benefits.

• Focus on Relevance: Tailor your presentation to the requirements of this role – emphasize digital ads, client pitches, and strategic thinking.

• Keep it Concise: Aim for clarity and impact. Be prepared to present your portfolio within a given timeframe.

• Prepare for Technical Questions: Be ready to discuss the technical aspects of your work, especially concerning different digital ad formats and software.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, client-facing acumen, and a forward-thinking embrace of AI. Your portfolio and your ability to articulate your process and rationale will be critical.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided application link on join.com.

• Portfolio Customization: Curate a portfolio that specifically highlights your experience in digital advertising, creative pitching, and any demonstrated use of AI in design. Ensure it showcases a range of digital ad formats.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of agency experience, client management skills, proficiency in relevant design software (Figma, Adobe CC, Google Web Designer), and your experience with AI tools. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling and articulating your strategic approach. Prepare answers to common interview questions related to design strategy, client communication, and AI integration.

• Company Research: Thoroughly research adlicious, their clients, their technology, and their company culture. Understand their market position and how your skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.