Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Frankfurt, Hesse, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Design

Date Posted: August 13, 2026

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for social media and digital advertising campaigns to drive lead generation and conversion optimization.

• Collaborate closely with the marketing team to ensure brand consistency and amplify campaign effectiveness through compelling creative storytelling.

• Leverage AI-first SaaS technology to design and implement dynamic landing pages, optimizing user experience and conversion rates.

• Contribute to the development of reports, infographics, and presentation designs that communicate complex data and strategies effectively.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities heavily lean into performance marketing creative development and the application of AI tools for GTM assets. This role is situated at the intersection of creative execution and marketing operations, focusing on measurable campaign impact.

📈 Primary Responsibilities

• Social Ad Creative Development: Design and produce visually compelling static and animated creatives for social media ad platforms including Meta (Facebook, Instagram) and LinkedIn, ensuring alignment with campaign objectives and target audience engagement.

• Landing Page Asset Creation: Conceptualize and create visual assets for landing pages, utilizing Onepage's AI-powered page builder software to ensure seamless integration and optimal user experience.

• Cross-Channel Ad Design: Develop engaging creatives for Google Display Ads and Image Extensions, expanding reach and impact across various digital advertising channels.

• Brand Consistency & CI Management: Work collaboratively with the marketing team to maintain brand integrity across all creative outputs, ensuring a unified and recognizable brand identity in all campaigns.

• Performance-Driven Optimization: Analyze the performance of social ads and other creatives, providing data-informed recommendations for iterative improvements and A/B testing of design elements to maximize conversion rates.

• Reporting & Presentation Visuals: Design clear and impactful reports, infographics, and presentation decks that effectively communicate marketing performance, insights, and strategic recommendations to stakeholders.

• AI Tool Integration: Experiment with and integrate AI assistants and tools into the design workflow for concept generation, visual content creation, and efficiency improvements.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design for advertising and a forward-thinking approach to leveraging AI and the company's proprietary platform. Candidates should demonstrate a strong understanding of how design directly impacts marketing performance metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Marketing, or a related field is highly beneficial. A strong portfolio demonstrating relevant skills and experience will be prioritized.

Experience: Minimum of 3-5 years of professional experience in graphic design, with a significant focus on digital marketing, social media advertising, and performance-driven creative development.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating high-quality visual assets.

• Social Media Ad Design: Proven experience in designing static and animated creatives specifically for Meta (Facebook, Instagram) and LinkedIn advertising platforms.

• AI Tool Familiarity: Demonstrated experience or a strong aptitude for using AI assistants and tools for creative concepting and visual content development.

• User Empathy & Design Thinking: Ability to understand user needs and translate them into visually appealing, functional, and effective design solutions that drive desired actions.

• Aesthetic Sensibility: A keen eye for design aesthetics, typography, color theory, and layout, with the ability to produce innovative and creative design outcomes.

• Remote Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate effectively within a distributed, remote team environment.

• Organizational Skills: Strong project management capabilities, with the ability to manage multiple priorities, meet deadlines, and maintain a structured approach to design tasks.

Preferred Skills:

• Motion Design/Animation: Experience in creating animated ads or motion graphics for social media or display advertising.

• Google Display Ads & Image Extensions: Familiarity with the specific design requirements and best practices for Google Display Network creatives.

• Conversion Rate Optimization (CRO): Understanding of CRO principles and how design elements influence user behavior and conversion rates on landing pages and ads.

• Experience with SaaS Platforms: Prior experience designing for or within SaaS products, particularly those leveraging AI or no-code/low-code principles.

• German and English Fluency: Excellent written and verbal communication skills in both German and English.

📝 Enhancement Note: The emphasis on "AI-Kompetenz" and the company's "AI-first SaaS" nature suggests that candidates who can articulate how they've used AI to enhance their design process or outcomes will be highly valued. The requirement for both German and English indicates a multinational or at least bilingual operational focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Oriented Case Studies: Showcase at least 2-3 distinct projects that highlight your ability to design creatives for social media or digital ad campaigns, with a clear emphasis on measurable results (e.g., improved CTR, conversion rates, engagement).

• Platform-Specific Examples: Include examples of ads designed for Meta (Facebook/Instagram) and LinkedIn, demonstrating an understanding of each platform's unique audience and best practices.

• Landing Page Design Showcase: Present examples of landing pages or key visual assets created for landing pages, ideally showing how design contributed to user experience and conversion goals.

• AI-Assisted Design Examples (if available): If you have examples of work where AI tools played a significant role in concept generation or asset creation, include them to demonstrate your forward-thinking approach.

• Variety of Assets: Demonstrate proficiency across different asset types, including static images, animated graphics, and potentially short video concepts.

Process Documentation:

• Workflow Demonstration: Be prepared to discuss your design process from brief to final delivery, including how you approach concept development, feedback incorporation, and final asset handoff.

• Collaboration Examples: Describe how you have collaborated with marketing teams or other stakeholders to ensure creative alignment and achieve campaign objectives.

• Performance Analysis Integration: Explain how you have used performance data or user feedback to iterate on and improve your designs for advertising campaigns.

📝 Enhancement Note: For this role, a portfolio that goes beyond aesthetic appeal and demonstrates a tangible impact on marketing performance metrics will be crucial. Candidates should be ready to articulate the "why" behind their design choices and how those choices contributed to business goals.

💵 Compensation & Benefits

Salary Range: For a Senior Marketing Designer with 3-5 years of experience in Frankfurt, Germany, the estimated annual salary range is between €50,000 and €65,000. This estimate is based on industry benchmarks for similar roles in Germany, considering the company's SaaS and AI focus, and the remote-first nature which may influence compensation bands.

Benefits:

• Remote-First Work Environment: Enjoy the flexibility and autonomy of working 100% remotely, fostering a better work-life balance.

• Health & Wellness: Comprehensive health support including a supplementary health insurance plan and a subsidy for the Wellhub health program.

• Employee Discounts: Access to a wide range of attractive employee discounts across various categories through FutureBens.

• Professional Development: Opportunities for continuous learning, skill expansion, and active participation in shaping processes and company direction.

• Long-Term Perspective: Be part of an innovative and growing AI-first SaaS company with a clear vision for the future.

• Flat Hierarchies: Benefit from short decision-making paths and direct communication channels, allowing for greater impact and agility.

Working Hours: The role is based on a standard German work week, typically 40 hours per week, with the flexibility inherent in a remote-first setup.

📝 Enhancement Note: The salary range is an estimate based on general German market data for a Senior Designer role in a tech company. Actual compensation will depend on the candidate's specific experience, skills, and interview performance. The benefits package is comprehensive, with a strong emphasis on remote work support and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), Artificial Intelligence (AI), Web Development / Digital Marketing Technology. Onepage GmbH operates in the competitive AI-first SaaS market, aiming to democratize web and landing page creation with advanced AI capabilities.

Company Size: While not explicitly stated, the mention of "flat hierarchies" and a "remote-first" culture suggests a dynamic, potentially growing company that values agility and direct contribution. It likely operates with a lean, efficient team structure.

Founded: The company's focus on AI-first and its product "Onepage AI 2.0" implies a relatively modern founding or a significant recent pivot towards AI innovation. The company was founded in 2014, evolving into a sophisticated AI-driven platform.

Team Structure:

• The design team likely consists of specialized roles such as marketing designers, UI/UX designers, and potentially motion designers, all working collaboratively.

• The Marketing Designer will report into a Marketing Lead or Head of Design, with close collaboration across the Marketing, Product, and Development teams.

• Cross-functional collaboration is a cornerstone, especially with the marketing team for campaign strategy and creative execution, and with product/engineering for integrating designs into the Onepage platform. Methodology:

• Data-Driven Design: Emphasis on using performance data and user feedback to inform design decisions and optimize creative assets for marketing campaigns.

• Agile Development & Design: Likely operates with agile methodologies, allowing for rapid iteration, testing, and deployment of new features and creative assets.

• AI Integration: A core principle is leveraging AI to enhance efficiency, creativity, and user experience across the platform and its marketing efforts.

Company Website: https://onepage.io/

📝 Enhancement Note: Onepage GmbH positions itself as an innovator in the AI-driven web development space. The culture is likely fast-paced, collaborative, and embraces technological advancement, particularly AI. Candidates should align with this innovative and results-oriented ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Marketing Designer," indicating a mid-to-senior level position. It requires not only strong design execution skills but also the ability to contribute strategically to marketing campaigns, optimize creative performance, and potentially mentor junior designers in the future. The role bridges creative expertise with performance marketing objectives.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Manager, Head of Marketing, or potentially a Head of Design, depending on the exact team structure. They will collaborate closely with performance marketers, content creators, and product managers.

Operations Impact: The Senior Marketing Designer's impact is directly tied to the effectiveness of Onepage GmbH's marketing campaigns. By creating high-converting creatives for social ads, landing pages, and display advertising, they directly influence lead generation, customer acquisition costs, and ultimately, revenue growth. Their work is critical in translating marketing strategies into tangible results.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for direct response marketing, A/B testing, and conversion rate optimization, becoming a go-to expert in performance-driven design.

• AI Design Innovation: Become a leader in leveraging AI tools for creative production, potentially shaping new workflows and strategies for the company's marketing efforts.

• Leadership Potential: With demonstrated success and strategic contribution, opportunities may arise to lead design projects, mentor junior designers, or even move into a Design Lead or Art Director role as the company grows.

• Broader GTM Contribution: Gain exposure to wider Go-To-Market strategies, contributing to the visual aspects of product launches, brand campaigns, and overall marketing strategy.

📝 Enhancement Note: The "Senior" title implies a level of autonomy and strategic input. Candidates should look for opportunities to demonstrate their ability to not just execute, but to influence creative strategy and contribute to measurable marketing success.

🌐 Work Environment

Office Type: The company operates on a "Remote-First" model. This means that remote work is the primary mode of operation, and physical office spaces, if they exist, are likely secondary and may serve as optional collaboration hubs rather than mandatory workplaces.

Office Location(s): While the job is listed for Frankfurt, Germany, the "Remote-First" policy suggests that candidates can be based anywhere within Germany (and potentially other approved locations) where they can legally work and be effective, provided they can manage time zone differences for collaboration.

Workspace Context:

• Collaborative Digital Space: The work environment will heavily rely on digital collaboration tools (e.g., Slack, Zoom, Miro, Figma) to foster team interaction and project continuity, mimicking the dynamics of an in-person team.

• Access to Tools: Employees will be provided with or expected to have access to the necessary design software and hardware to perform their roles effectively in a remote setting.

• Team Interaction: While remote, the company emphasizes active participation and communication. Regular team meetings, virtual coffee breaks, and project-specific discussions will facilitate connection and knowledge sharing.

Work Schedule: A standard 40-hour work week is typical for a permanent full-time role in Germany. The remote-first nature offers flexibility in structuring the workday, provided core collaboration hours and deadlines are met. This flexibility is beneficial for deep work and managing personal commitments alongside professional responsibilities.

📝 Enhancement Note: Candidates should be comfortable with and thrive in a fully remote work setting, demonstrating strong self-discipline, proactive communication, and proficiency with remote collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio with a hiring manager or senior team member. This stage will focus on your design process, specific project examples (especially those related to performance marketing), and your understanding of design tools and AI applications. Expect discussions on your approach to creative briefs, feedback incorporation, and performance analysis.

• Skills Assessment/Creative Challenge: You may be given a small design task or a hypothetical creative brief to assess your skills in a practical context. This could involve designing a social ad concept or a landing page element.

• Team/Cultural Fit Interview: A conversation with potential team members or cross-functional collaborators to evaluate teamwork, communication style, and alignment with Onepage's remote-first and AI-driven culture.

• Final Interview: Potentially a final conversation with a company leader to discuss overall fit, long-term vision, and compensation.

Portfolio Review Tips:

• Curate for Impact: Select projects that clearly demonstrate your ability to create visually appealing designs that also drive measurable marketing results (e.g., high CTR, conversions). Quantify your achievements wherever possible.

• Highlight Process: For each selected project, be ready to walk through your thought process, from understanding the brief and target audience to concept development, execution, and iteration based on feedback or performance data.

• Showcase Platform Expertise: Include examples of creatives designed specifically for Meta, LinkedIn, and Google Display Ads. If you have experience with animated ads or image extensions, ensure those are represented.

• Demonstrate AI Aptitude: If you have used AI tools in your workflow, be prepared to discuss how and why, highlighting any benefits or efficiencies gained.

• Brand Consistency: If possible, show how you've maintained brand consistency across different campaign assets.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant and impactful work.

Challenge Preparation:

• Understand the Brief: If a creative challenge is given, carefully read and understand the objectives, target audience, and any constraints. Ask clarifying questions.

• Focus on Strategy: Even in a small task, demonstrate strategic thinking. Explain the rationale behind your design choices, linking them back to the campaign goals.

• Time Management: If time-boxed, manage your time effectively to deliver a well-thought-out solution, even if it's not fully polished.

• Presentation: Be ready to present your work clearly and concisely, articulating your design decisions and expected outcomes.

📝 Enhancement Note: The interview process will likely assess both creative talent and a business-oriented mindset. Candidates should be prepared to discuss how their design work contributes directly to Onepage GmbH's growth objectives, particularly in the context of their AI-first SaaS product.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and asset creation. Proficiency in Figma is a key requirement.

• Adobe Creative Suite: Strong command of Photoshop for image manipulation and creation, Illustrator for vector graphics, and InDesign for layout and presentation design.

• Onepage AI Page Builder: Familiarity or a strong aptitude to quickly learn and utilize the company's proprietary AI-powered platform for landing page design.

Analytics & Reporting:

• Social Media Analytics Platforms: Experience with or understanding of how to interpret data from Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics to inform creative optimization.

• Data Visualization Tools: Familiarity with tools that can help create reports and infographics (e.g., potentially within Adobe Suite, or dedicated tools like Canva, Tableau, Power BI if used by the company for reporting).

CRM & Automation:

• While not a direct requirement for the designer, understanding how CRM systems (like Salesforce, HubSpot) and marketing automation platforms integrate with advertising and landing page performance can be beneficial for context.

📝 Enhancement Note: The core tools are design-centric. However, understanding how these designs feed into marketing campaigns and are measured by analytics platforms is critical for a performance-oriented role. The ability to quickly master the Onepage AI platform is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-Driven: A strong commitment to leveraging cutting-edge AI technology to solve problems and create value for customers and the business. Expect an environment that encourages experimentation with new tools and approaches.

• Customer-Centricity: A focus on understanding and meeting the needs of entrepreneurs and businesses by providing easy-to-use, effective web-building solutions. Design work should reflect this user-first mentality.

• Efficiency & Agility: A value placed on streamlined processes, quick decision-making, and the ability to adapt rapidly to market changes and technological advancements.

• Collaboration & Transparency: A culture that promotes open communication, knowledge sharing, and teamwork, especially within a remote setting. Flat hierarchies support this value.

• Performance & Impact: A drive to achieve measurable results, particularly in marketing and sales, with a focus on how individual contributions impact overall business growth.

Collaboration Style:

• Remote-First Communication: Proactive and clear communication via digital channels (Slack, email, video conferencing) is essential.

• Cross-Functional Partnership: Designers will work closely with marketing strategists, performance managers, and potentially product teams, requiring strong interpersonal skills and the ability to translate technical/marketing needs into design solutions.

• Feedback-Oriented: An environment where constructive feedback is exchanged regularly to improve designs and processes.

• Idea Contribution: Employees are encouraged to share ideas and actively participate in shaping the company's products and marketing strategies.

📝 Enhancement Note: Candidates should be prepared to discuss how they embody these values in their work, particularly how they approach innovation with AI and contribute to a collaborative remote culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to consistently produce highly creative and engaging visuals that also meet strict performance metrics for conversion and engagement in a fast-paced digital advertising environment.

• Rapid Technological Evolution: Staying abreast of the latest AI advancements, design trends, and advertising platform updates requires continuous learning and adaptation.

• Remote Collaboration Nuances: Effectively collaborating and building strong relationships within a fully remote team requires excellent communication skills and proactive engagement to overcome potential isolation or miscommunication.

• Adapting to Proprietary AI Tools: Quickly mastering and integrating the company's unique AI-powered page builder into design workflows.

Learning & Development Opportunities:

• Mastering AI in Design: Deep dive into AI-assisted design workflows, becoming an expert in leveraging AI for creative efficiency and innovation.

• Performance Marketing Creative Expertise: Develop advanced skills in designing for conversion optimization, A/B testing, and understanding complex campaign analytics.

• Cross-Functional Exposure: Gain a deeper understanding of marketing strategy, product development, and Go-To-Market planning by working closely with other departments.

• Continuous Skill Enhancement: Access to ongoing training, workshops, and potentially industry conferences to stay current with design tools, techniques, and marketing best practices.

📝 Enhancement Note: The role offers significant opportunities to grow at the forefront of AI-driven marketing and design. Candidates should view challenges as opportunities for skill development and professional advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting social media ad creative from scratch. How do you incorporate performance data into your design decisions?" (Focus on your end-to-end workflow, data analysis, and iterative design approach).

• "How have you leveraged AI tools in your design process, and what benefits did you see? How do you see AI impacting the future of marketing design?" (Be ready to discuss specific tools, your experience, and your forward-thinking perspective on AI).

• "Walk us through a challenging project where you had to balance brand consistency with specific campaign performance goals. What was your approach, and what were the results?" (Use a STAR method approach, highlighting problem, action, and result, with quantifiable outcomes). Company & Culture Questions:

• "What interests you about Onepage GmbH and our AI-first approach to web building?" (Research their product, mission, and recent news. Connect it to your passion for innovation).

• "How do you approach collaboration and communication within a remote team environment?" (Highlight your proactive communication, experience with collaboration tools, and ability to contribute to team cohesion).

• "Given our focus on SaaS and AI, how do you see your role as a Senior Marketing Designer contributing to our overall business objectives?" (Connect your design impact to lead generation, customer acquisition, and revenue growth). Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as stories. Start with the challenge or objective, explain your creative process and decisions, and conclude with the results and learnings.

• Quantify Impact: For each relevant project, present specific metrics that demonstrate the success of your designs (e.g., "Increased CTR by X%", "Achieved Y% conversion rate," "Reduced cost per lead by Z%").

• Highlight Versatility: Showcase a range of work that demonstrates your ability to design for different platforms (Meta, LinkedIn, Google), formats (static, animated), and purposes (ads, landing pages, reports).

• AI Integration Showcase: If applicable, clearly present projects where AI tools were used, explaining the value they added.

• Be Prepared for Live Design: Have Figma or Adobe tools open and ready in case of a live design exercise or to quickly mock up an idea during the interview.

📝 Enhancement Note: The interview will likely assess not just design skill but also strategic thinking, adaptability to new technologies like AI, and suitability for a remote, performance-driven culture. Demonstrating an understanding of marketing operations and business impact is key.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on the Onepage GmbH careers portal (via Personio).

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong performance marketing creative development, social media ad design (Meta, LinkedIn), and any experience with AI tools or landing page optimization. Quantify your achievements with specific metrics.

• Resume Optimization: Ensure your resume clearly articulates your 3-5 years of relevant experience, proficiency in Figma and Adobe Creative Suite, and any experience with AI in design or performance marketing. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your design process, your approach to collaboration in a remote setting, and how you've used design to drive measurable marketing results. Practice presenting your portfolio.

• Company Research: Familiarize yourself with Onepage GmbH's AI-first SaaS product, their mission, and their target audience. Understand their competitive landscape and how their marketing efforts aim to differentiate them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.