Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Frankfurt, Hesse, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-13T10:29:27

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation of impactful visual assets for digital advertising campaigns, focusing on social media and display networks.

• Collaborate closely with the marketing and GTM (Go-To-Market) teams to ensure brand consistency and enhance campaign effectiveness.

• Leverage AI-powered tools and design software to conceptualize, design, and iterate on creatives for social ads, landing pages, and reports.

• Analyze campaign performance data to inform design decisions and continuously optimize visual elements for maximum conversion and engagement.

• Contribute to the development of visual concepts and assets for landing pages, leveraging Onepage's proprietary AI-driven page builder.

📝 Enhancement Note: This role sits at the intersection of creative design and marketing operations, requiring a strong understanding of performance marketing principles and the ability to translate data insights into compelling visual content. The emphasis on AI tools and a remote-first environment suggests a forward-thinking and agile operational structure.

📈 Primary Responsibilities

• Develop and design static and animated creatives for social media advertising platforms including Meta (Facebook, Instagram) and LinkedIn.

• Create engaging visual assets for Google Display Ads and optimize image extensions to improve ad performance.

• Collaborate with the marketing team to ensure all creatives align with brand guidelines, C.I. (Corporate Identity), and campaign objectives.

• Conceptualize and execute innovative design solutions for landing pages, utilizing Onepage's AI-powered page builder software.

• Design reports, infographics, and presentation materials to effectively communicate marketing performance and strategic insights.

• Analyze the performance of social ads and landing page creatives, providing data-driven recommendations for optimization and iteration.

• Stay abreast of design trends, AI advancements in creative production, and best practices in digital advertising to continuously enhance creative output.

• Work closely with cross-functional teams to understand campaign goals and translate them into visually effective marketing collateral.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-oriented design, common in modern marketing operations roles. The mention of "conversionstarken" (conversion-strong) websites and the use of AI for landing page creation indicate a focus on measurable business outcomes driven by design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, Marketing, or a related field is highly beneficial.

Experience: Minimum of 3-5 years of professional experience in graphic design, with a significant portion focused on digital advertising, social media creatives, and marketing collateral.

Required Skills:

• Proficiency in industry-standard design tools: Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proven experience in designing static and animated creatives for social media advertising platforms (Meta, Instagram, LinkedIn).

• Strong understanding of user empathy and the ability to translate user needs into effective visual designs.

• Excellent aesthetic sense with a demonstrated ability to develop creative and innovative design solutions quickly.

• Strong communication and collaboration skills, essential for effective work within a remote team environment.

• Structured work approach with the ability to manage multiple priorities effectively.

• High level of proficiency in German and English, both written and spoken. Preferred Skills:

• Experience with Google Display Ads and image extension creation.

• Familiarity with AI assistants for concept development and visual content creation, with a proactive interest in exploring AI capabilities.

• Experience designing for SaaS products or AI-first companies.

• Understanding of conversion rate optimization (CRO) principles as they relate to design.

• Basic knowledge of motion graphics or video editing for ad creatives.

📝 Enhancement Note: The requirement for both Figma and Adobe Creative Suite indicates a need for versatility in design tools. The emphasis on AI and remote collaboration points to a modern, tech-savvy candidate profile. The specific mention of "nutzerempathie" (user empathy) underscores the importance of user-centric design principles in driving marketing effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital advertising creatives, including examples for Meta, Instagram, and LinkedIn campaigns, highlighting engagement metrics or conversion results where possible.

• Include case studies demonstrating the process of designing for landing pages, particularly those aimed at driving conversions or lead generation, ideally mentioning the use of AI or builder tools.

• Present examples of reports, infographics, or presentation designs that effectively convey complex data or strategic information visually.

• Demonstrate proficiency in using Figma and Adobe Creative Suite through the quality and variety of work presented.

• Include examples of static and animated ad formats, showcasing an understanding of platform-specific creative requirements. Process Documentation:

• Be prepared to discuss your design process from brief to final asset, including how you gather requirements, ideate, iterate, and finalize designs.

• Describe your approach to analyzing performance data for creatives and how you use these insights to inform subsequent design decisions and optimizations.

• Explain your experience or approach to working with AI tools in the design workflow, particularly in concept generation or asset creation.

• Outline how you ensure brand consistency and C.I. adherence across various marketing channels and assets.

📝 Enhancement Note: For a Senior Marketing Designer role, a portfolio is critical for demonstrating practical skills. The emphasis on performance data and AI integration suggests that candidates should be ready to articulate how their design work directly contributes to marketing objectives and leverages modern technological advancements.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 3-5 years of experience, and location in Frankfurt, Germany (a major economic hub), a competitive salary range for a Senior Marketing Designer in Germany would typically fall between €55,000 and €75,000 annually, depending on exact experience and skill set.

Benefits:

• Long-term Perspective: Opportunity to be part of a modern, innovative, and future-oriented company.

• Remote-First: 100% remote work environment offering maximum flexibility.

• Flat Hierarchies: Short decision-making paths and direct communication channels.

• Health & Wellness: Supplementary health insurance and a subsidy for the Wellhub health program.

• Employee Discounts: Attractive discounts across various categories via FutureBens.

• Professional Development: Opportunities for continuous learning, skill expansion, and active contribution to process improvement.

• Flexible Working Hours: While not explicitly stated as "flexible," a remote-first environment often implies flexibility in scheduling.

Working Hours: The input indicates 40 hours per week as the standard for a full-time employee, which is typical for Germany.

📝 Enhancement Note: The provided salary range is an estimation based on industry benchmarks for a Senior Marketing Designer in Germany, considering the location and experience level. The benefits package emphasizes flexibility, health, and professional growth, which are attractive to operations and creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically focusing on AI-first solutions for website and landing page creation. The company operates in the MarTech (Marketing Technology) and Web Development sectors.

Company Size: The input data does not specify company size directly, but the existence of a dedicated job portal (personio.com) and a clear organizational structure implies a company beyond startup phase, likely mid-sized (50-250 employees) or growing into larger scale.

Founded: The company description mentions "Onepage AI 2.0" and a history of over 500,000 pages created, suggesting a mature product and established market presence.

Team Structure:

• The role involves close collaboration with the marketing team, indicating strong integration between creative and marketing operations.

• A "remote-first" and "flat hierarchies" structure suggests an agile and communicative team environment where individual contributions are valued and direct interaction is encouraged.

• The Senior Marketing Designer will likely work within a broader marketing department, potentially including marketing managers, content specialists, and performance marketers. Methodology:

• AI-Driven Innovation: The core of Onepage's product is AI, suggesting a company culture that embraces technological advancement and data-driven product development.

• User-Centric Design: The mission to enable "kinderleichten Aufbau" (easy setup) for modern websites points to a strong focus on user experience and intuitive product design.

• Agile Marketing: The need to develop creatives for social ads and landing pages, and to continuously optimize them based on performance data, implies an agile marketing approach.

Company Website: https://onepage.io

📝 Enhancement Note: Onepage GmbH positions itself as an AI-first SaaS company focused on simplifying web creation. This suggests a culture that values innovation, efficiency, and user-centricity. The remote-first and flat hierarchy model implies a collaborative and empowering work environment, which is crucial for creative operations roles.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" role, indicating a level of autonomy, expertise, and the ability to lead creative projects and mentor junior team members. The responsibilities suggest ownership over key creative assets that directly impact marketing performance and conversion rates.

Reporting Structure: While not explicitly stated, a Senior Marketing Designer would typically report to a Marketing Manager, Head of Marketing, or a Creative Director within the marketing department. In a flat hierarchy, there might be direct interaction with senior leadership.

Operations Impact: The role directly impacts marketing success by creating high-converting visuals for social ads and landing pages. This contributes to lead generation, brand awareness, and ultimately, revenue growth for Onepage. The optimization of creatives based on performance data is a direct link to revenue operations.

Growth Opportunities:

• Leadership Potential: Opportunity to take on more complex projects, lead creative initiatives, and potentially mentor junior designers as the team grows.

• Skill Specialization: Deepen expertise in performance marketing design, AI-driven creative tools, and specific advertising platforms.

• Cross-Functional Exposure: Gain deeper insights into marketing strategy, GTM planning, and product development by collaborating closely with various teams.

• Contribution to Product Evolution: As Onepage is AI-first, there's potential to influence the design aspects of new AI features and tools.

📝 Enhancement Note: The "Senior" designation implies that candidates are expected to be self-sufficient and capable of driving creative strategy within their domain. Growth opportunities are likely tied to increased responsibility, strategic input, and potential leadership within the growing marketing operations function.

🌐 Work Environment

Office Type: This is a "Remote Solely" position, meaning there is no physical office requirement. The company operates on a remote-first model.

Office Location(s): While the job is posted with a Frankfurt, Germany location, the "Remote Solely" status indicates that the candidate can work from anywhere within Germany (and potentially beyond, though Germany is specified for remote work).

Workspace Context:

• Remote-First: Candidates will work from their own home office setup. This requires strong self-discipline, time management, and effective communication tools.

• Collaborative Tools: Expect to utilize various digital collaboration platforms (e.g., Slack, Zoom, project management software) for team communication and project execution.

• Design Software & AI Tools: Access to and proficiency with digital design software (Figma, Adobe Creative Suite) and AI-powered creative tools is central to the role.

• Asynchronous Communication: Given the remote nature, proficiency in asynchronous communication methods will be key.

Work Schedule: The standard working hours are 40 per week. While the environment is remote-first, implying flexibility, adherence to core team collaboration times might be necessary.

📝 Enhancement Note: The fully remote nature is a significant aspect, requiring candidates to be comfortable and productive working independently. The company's emphasis on remote-first suggests a well-established infrastructure and culture to support remote employees effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Technical Interview: A more in-depth discussion focusing on your portfolio. Expect to walk through specific projects, explain your design process, rationale, and the impact of your work. This stage will assess your technical skills in Figma, Adobe Suite, and your understanding of performance marketing design.

• Creative Challenge/Task: You may be given a small design task or case study to complete, simulating real-world responsibilities. This could involve designing a social ad creative or optimizing an existing one based on provided data.

• Team/Manager Interview: A final interview, possibly with the marketing lead or other team members, to evaluate your collaboration style, problem-solving abilities, and how you'd fit into the remote team culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (social ads, landing pages, performance-driven design).

• Highlight Process & Rationale: For each project, clearly explain the brief, your design process, the tools used, your creative decisions, and the outcomes achieved (mentioning metrics like CTR, conversion rates, engagement).

• Showcase AI Integration: If you have examples of using AI in your workflow, be prepared to discuss them.

• Demonstrate Versatility: Include examples across different platforms (Meta, LinkedIn, Google Display) and formats (static, animated).

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A PDF or a dedicated portfolio website is recommended.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Onepage's website builder and its AI features.

• Analyze Competitors: Look at competitors' ad creatives and landing pages.

• Practice Data Interpretation: Be ready to interpret basic performance metrics (CTR, conversion rates) and suggest design improvements.

• Focus on Conversion: Frame your solutions around driving user action and achieving marketing objectives.

📝 Enhancement Note: The interview process for a Senior Creative role typically involves a strong emphasis on the portfolio. Candidates should be prepared to not only show their work but also articulate the strategic thinking, process, and measurable impact behind each piece.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI design. Expect to use it extensively for creating social ad creatives and landing page elements.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed graphics.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: Potentially for reports and presentations.

• AI Design Assistants: Proficiency or willingness to learn and use AI tools for concept generation, content creation, and workflow enhancement.

• Onepage AI Page Builder: Experience or a strong aptitude for quickly learning and utilizing the company's proprietary AI-driven platform for landing page asset creation.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager insights) to understand creative performance data.

• Tools for creating reports and infographics (e.g., Adobe InDesign, Canva, or dedicated reporting tools). CRM & Automation:

• While not a direct requirement for the designer, understanding how creatives feed into CRM systems or marketing automation workflows (e.g., HubSpot, Salesforce Marketing Cloud) is beneficial.

📝 Enhancement Note: The technology stack clearly emphasizes modern design tools and a forward-thinking approach with AI integration. Proficiency in Figma and the Adobe Suite is non-negotiable, while adaptability to Onepage's proprietary AI tools is key.

👥 Team Culture & Values

Operations Values:

• Innovation & AI: A strong emphasis on leveraging cutting-edge AI technology to simplify processes and enhance product capabilities. Expect a culture that encourages experimentation with new tools and methods.

• User-Centricity: A commitment to understanding and meeting user needs through intuitive and effective design, aiming for "kinderleichten Aufbau" (easy setup).

• Efficiency & Performance: A focus on driving tangible business results, particularly conversions, through data-informed creative optimization. This aligns with revenue operations principles.

• Collaboration & Transparency: A remote-first, flat hierarchy culture that promotes open communication, direct feedback, and teamwork across distributed teams.

• Continuous Improvement: Encouragement to actively contribute ideas, refine processes, and continuously develop professional skills.

Collaboration Style:

• Remote & Asynchronous: Expect a blend of real-time (video calls) and asynchronous communication (Slack, email, project management tools).

• Cross-Functional Integration: Close collaboration with marketing managers, performance marketers, and potentially product teams to ensure design aligns with strategic goals.

• Feedback-Driven: An environment where constructive feedback is regularly exchanged to improve designs and processes.

📝 Enhancement Note: The company values reflect a modern, agile, and tech-forward organization. The emphasis on AI, user-centricity, and performance aligns well with the evolving landscape of marketing and operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Effectively translating data-driven performance insights into compelling and innovative creative assets that drive engagement and conversions.

• Adapting to Rapid AI Advancements: Keeping pace with the fast-evolving AI landscape and integrating new AI tools and techniques into the design workflow efficiently.

• Remote Collaboration Dynamics: Maintaining strong communication and creative synergy within a fully remote team, especially when collaborating on complex visual projects.

• Brand Consistency Across Platforms: Ensuring a unified brand message and visual identity across diverse advertising channels and landing pages, while tailoring creatives to each platform's nuances.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to become an expert in using AI for creative production and explore new AI-powered design software.

• Performance Marketing Specialization: Deepen understanding of conversion rate optimization (CRO), A/B testing methodologies for creatives, and analytics interpretation specific to digital advertising.

• Leadership in Creative Projects: Potential to lead design sprints, mentor junior designers, and contribute to broader creative strategy development.

• Exposure to SaaS Product Design: Gain insights into the unique design challenges and opportunities within the SaaS and MarTech industries.

📝 Enhancement Note: The role presents opportunities to grow at the forefront of AI-driven design and performance marketing. The challenges are typical of a dynamic tech environment, requiring adaptability and a proactive approach to learning.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating social media ad creatives from brief to final asset, especially when optimizing for performance."

• "How do you balance creative innovation with the need to adhere to brand guidelines and performance metrics?"

• "Can you walk us through a project where you used data insights to significantly improve a design's performance? What was your process?"

• "How do you approach using AI tools in your design workflow? Can you provide an example of how AI has helped you achieve a better outcome?" Company & Culture Questions:

• "What interests you about Onepage's AI-first approach to website building?"

• "How do you envision contributing to a remote-first, flat hierarchy team environment?"

• "How do you stay updated on design trends, AI advancements, and best practices in digital advertising?"

• "What are your thoughts on user empathy in design, especially for a product like Onepage?" Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of Onepage and the role, then diving into your most relevant projects.

• Storytelling: For each project, tell a story: the problem/brief, your creative solution/process, the tools used, and the measurable results.

• Quantify Impact: Whenever possible, use numbers (e.g., "increased CTR by X%", "achieved Y conversions").

• Demonstrate Tool Proficiency: Be ready to discuss your expertise with Figma and Adobe Suite, and your experience or willingness to use AI tools.

• Engage: Be prepared for Q&A and demonstrate your enthusiasm for the role and company.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, technical proficiency, and a proactive, data-driven mindset. Demonstrating an understanding of Onepage's product and mission, along with your ability to contribute to their growth through design, will be key.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on onepage.jobs.personio.com.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in social media advertising, landing page design, and performance-driven creatives. Ensure it clearly showcases your proficiency with Figma and the Adobe Creative Suite.

• Resume Optimization: Update your resume to emphasize your 3-5 years of relevant experience, specific achievements in graphic design for marketing, and any experience with AI tools or performance analytics. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of user empathy, and your experience in collaborating within a remote team. Practice discussing your portfolio projects with a focus on results and impact.

• Research Onepage: Familiarize yourself with Onepage's product, mission, and target audience. Understand their AI-first approach and how your design skills can contribute to their growth and conversion goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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