Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Sequencing

Location: United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-21

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact marketing creative assets across diverse digital channels, including paid social, landing pages, and lifecycle campaigns, to effectively communicate complex genomic science.

• Drive the generation and rapid iteration of creative concepts, visual styles, and narratives, utilizing a strong understanding of modern consumer internet aesthetics and performance creative principles.

• Leverage cutting-edge AI creative tools for image generation, video production, motion graphics, and content development to enhance creative output and accelerate learning velocity.

• Collaborate cross-functionally with growth, product marketing, and creative leadership to conceptualize and execute integrated marketing campaigns that drive engagement and understanding of personalized health.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities heavily emphasize performance creative, A/B testing, and rapid iteration, strongly aligning this role with Revenue Operations and Marketing Operations functions focused on driving measurable results through creative execution. The integration of AI tools and the need to simplify complex science into compelling visuals are critical components for success in this GTM-focused position.

📈 Primary Responsibilities

• Design and produce a wide array of marketing assets, including paid social ads (Meta, TikTok, YouTube, Google), landing pages, email graphics, lifecycle campaigns, product marketing visuals, and organic social content.

• Develop and test diverse creative concepts, visual styles, hooks, and narratives to optimize performance across acquisition and retention channels.

• Proactively explore and implement new creative directions to expand the breadth and output of the company's creative work, ensuring a fresh and engaging brand presence.

• Rapidly iterate on high-performing creative concepts and scale successful ideas across various platforms and formats, demonstrating agility and a data-driven approach.

• Integrate AI-generated video assets and motion content into paid social, storytelling, lifecycle, and product marketing initiatives, staying at the forefront of creative technology.

• Evaluate and experiment with emerging AI creative tools for image generation, video, motion, editing, storytelling, and production workflows to optimize efficiency and creative quality.

• Produce engaging motion graphics, video edits, AI-generated video, and multimedia storytelling assets that simplify complex scientific information into easily digestible content.

• Design, update, and maintain landing pages and other marketing surfaces to ensure a seamless user experience and effective conversion pathways.

• Adapt, resize, localize, and version creative assets across various formats and channels to meet global marketing needs and maintain brand consistency.

• Work within and evolve existing brand systems and creative frameworks to uphold visual consistency while pushing creative boundaries.

• Collaborate closely with growth, lifecycle, and product marketing teams to align creative strategies with campaign objectives and business goals.

• Organize and maintain Figma files, creative systems, and asset libraries to ensure efficient workflow and accessibility for team members.

• Support product storytelling initiatives and provide lightweight product marketing design support as needed.

📝 Enhancement Note: The emphasis on "high performing creative," "acquisition channels," and "creative learning velocity" indicates this role is deeply embedded within the GTM strategy, requiring a strong understanding of how design directly impacts conversion rates and customer acquisition costs (CAC). The need to "scale winning ideas" points to a process-oriented approach to creative development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application in design principles is essential.

Experience: 5+ years of experience in marketing design, growth creative, performance creative, content design, or closely related fields, with a proven track record in high-growth startup environments.

Required Skills:

• Exceptional visual taste and a strong intuition for modern consumer internet aesthetics, compelling storytelling, and performance-driven creative.

• Deep curiosity and hands-on experience with AI-powered creative workflows, including image generation, video production, motion graphics, editing, and content production.

• Strong understanding of modern paid social creative best practices across platforms such as Meta, TikTok, YouTube, and emerging channels.

• Ability to rapidly generate, test, iterate, and scale a wide range of creative concepts, hooks, narratives, and visual styles.

• Proficiency in motion graphics, video editing, or AI-generated video production.

• Highly self-sufficient and proactive, with the ability to generate ideas, identify opportunities, and drive creative work forward with minimal oversight.

• Strong ownership and creative autonomy, comfortable working in a fast-paced, high-output startup environment where speed, experimentation, and iteration are paramount.

• Strong attention to detail without compromising speed, experimentation, or creative breadth.

• Ability to independently develop creative concepts and execute them from ideation through final production.

Preferred Skills:

• Experience in consumer wellness, health technology, personalization, genomics, or AI-native consumer products.

• Familiarity with A/B testing methodologies and data analysis to inform creative iterations and performance improvements.

• Experience working with and evolving existing brand systems and creative frameworks.

• Understanding of lifecycle marketing principles and how to translate them into engaging visual narratives.

• Experience supporting product marketing initiatives with compelling visual storytelling.

📝 Enhancement Note: The requirements emphasize hands-on experience with AI creative tools and performance marketing channels. This suggests the company values a proactive, experimental approach to design that directly contributes to business objectives, aligning with a GTM Operations mindset. The "high growth startup environment" context implies a need for adaptability and a results-oriented mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional marketing design experience, with a strong emphasis on performance creative and growth initiatives.

• Demonstrations of your ability to simplify complex scientific or technical information into clear, compelling visual narratives and marketing assets.

• Case studies highlighting your experience with AI creative tools (image generation, video, motion) and their application in driving marketing performance.

• Examples of rapid iteration and A/B testing of creative concepts for acquisition and retention channels, showcasing measurable results.

Process Documentation:

• Evidence of your process for generating, testing, and scaling creative concepts across multiple platforms, including your methodology for analyzing performance data.

• Documentation or examples of how you leverage AI tools within your workflow to enhance efficiency, explore new creative directions, or produce multimedia content.

• Examples of how you have worked within or evolved existing brand systems to maintain consistency while expanding creative breadth.

• Case studies detailing your approach to collaborating with growth, product marketing, and other stakeholders on campaign execution.

📝 Enhancement Note: For a role like this, the portfolio is critical. It should not just be a gallery of work but a demonstration of a strategic, iterative, and data-informed design process. The emphasis on "performance creative" and "scaling winning ideas" means candidates should be prepared to discuss the ROI and impact of their designs, not just their aesthetic merit.

💵 Compensation & Benefits

Salary Range: For a Senior Marketing Designer with 5-10 years of experience in a fully remote US-based role, particularly within a high-growth tech startup environment, the estimated salary range is $110,000 - $150,000 USD per year. This estimate is based on industry benchmarks for similar roles in the US, considering the demand for specialized skills in performance creative and AI tooling, and the fully remote nature of the position.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and company holidays.

• Stock options or equity in a high-growth startup.

• Professional development opportunities, including access to AI creative tools and training, conferences, and workshops.

• Remote work stipend for home office setup and ongoing expenses.

• Opportunities to work with cutting-edge AI technologies and contribute to a mission-driven company in the personalized health space.

• Potential for flexible work hours to accommodate different time zones.

Working Hours: Approximately 40 hours per week, with potential for flexibility to accommodate collaboration across different US time zones and the fast-paced nature of a startup environment.

📝 Enhancement Note: The salary range is an estimate based on US market data for senior-level design roles with a focus on performance marketing and AI in the tech sector. Actual compensation may vary based on specific experience, location within the US, and the company's compensation philosophy. Benefits are typical for a US-based tech startup and are designed to attract and retain talent in a competitive remote market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / Genomics / AI-Powered Personalized Health. Sequencing.com operates at the intersection of cutting-edge genomics, artificial intelligence, and consumer health, aiming to democratize access to personalized health insights derived from DNA. This industry context means the company values innovation, scientific accuracy, and the ability to translate complex data into user-friendly experiences.

Company Size: The input does not specify company size, but the mention of "high growth startup environments" and "fast moving, high output startup environment" suggests a dynamic, potentially scaling organization with a lean structure, where individual contributions have a significant impact. This implies a culture of agility, rapid decision-making, and a strong sense of collective responsibility.

Founded: The founding date is not provided. However, the company's focus on advanced technologies like AI and genomics implies a modern, forward-thinking approach.

Team Structure:

• The Senior Marketing Designer reports to the Associate Creative Director, indicating a structured creative department with clear leadership.

• Close collaboration is expected with growth, lifecycle marketing, and product marketing teams, highlighting a cross-functional, integrated GTM approach.

Methodology:

• Data-Driven Creative: A strong emphasis on creating "high performing creative" and "creative learning velocity" indicates a data-driven approach to design, where performance metrics inform creative iterations and strategy.

• Experimentation & Iteration: The role requires rapid generation, testing, and scaling of creative concepts, underscoring a culture that embraces experimentation and continuous improvement.

• AI Integration: A core aspect of the role involves evaluating and using emerging AI creative tools, demonstrating a commitment to leveraging advanced technology for creative production and efficiency.

Company Website: sequencing.com

📝 Enhancement Note: The company's domain in health technology and genomics, combined with a startup culture, suggests a fast-paced, innovative environment where creative professionals can make a tangible impact on a growing business. The collaborative structure implies frequent interaction with marketing and product teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Marketing Designer, indicating a mid-to-senior level individual contributor role with significant autonomy and responsibility. It requires not just execution but also strategic input on creative direction and a deep understanding of performance marketing. The "Senior" title implies mentorship potential and the expectation of leading complex projects from concept to completion.

Reporting Structure: The Senior Marketing Designer reports directly to the Associate Creative Director. This provides a clear reporting line for guidance, feedback, and career development within the creative function.

Operations Impact: The Senior Marketing Designer's work directly impacts the company's ability to acquire new customers and retain existing ones by translating complex scientific information into compelling and persuasive marketing assets. Their success contributes to key GTM metrics such as customer acquisition cost (CAC), conversion rates, customer lifetime value (CLTV), and overall brand perception. The focus on "high performing creative" means their output is directly tied to revenue generation and growth objectives.

Growth Opportunities:

• Creative Leadership: Potential to grow into Associate Creative Director or Creative Director roles, leading larger creative teams and defining brand strategy.

• Specialization: Deepen expertise in AI creative technologies, performance marketing design, or specific channels like paid social or video.

• Cross-Functional Expansion: Move into Product Marketing or Growth Marketing roles by leveraging design expertise and understanding of customer acquisition strategies.

• Mentorship: Opportunities to mentor junior designers and contribute to building a strong creative function within a scaling organization.

• Industry Influence: Contribute to shaping the creative narrative in the rapidly evolving fields of genomics and AI-driven health.

📝 Enhancement Note: The growth path for a Senior Marketing Designer in a tech startup often involves increasing strategic responsibility, leadership opportunities, and specialization in high-demand areas like AI and performance creative. The direct link between design output and business results provides a clear path for demonstrating impact and career advancement.

🌐 Work Environment

Office Type: Fully Remote. This indicates that the company has embraced a distributed workforce model, offering significant flexibility and autonomy to its employees.

Office Location(s): United States. While remote, the expectation of operating within US time zones or collaborating with teams based in the US is implied.

Workspace Context:

• Collaborative Digital Environment: Expect a highly collaborative digital workspace, relying on tools like Figma, Slack, and project management software to facilitate communication and teamwork.

• Access to Advanced Tools: The role requires proficiency with modern AI creative tools, suggesting that the company invests in and provides access to state-of-the-art technology for its creative team.

• Cross-Functional Interaction: Frequent opportunities to interact with growth marketers, product marketers, and leadership, fostering a dynamic and interconnected work environment.

Work Schedule: Approximately 40 hours per week, with an expectation of flexibility to manage project deadlines and collaborate effectively across different US time zones. This allows for a balance between structured work and personal time, typical of remote tech roles.

📝 Enhancement Note: A fully remote environment in the US requires strong self-discipline, excellent communication skills, and proficiency with digital collaboration tools. The company's investment in advanced AI creative tools suggests a modern and forward-thinking approach to its operational infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements, particularly experience in performance creative, AI tools, and relevant industries.

• Portfolio Presentation & Creative Challenge: A session where you will present your portfolio, discussing your process, impact, and specific examples of high-performing creative. This may be followed by a take-home design challenge or a live exercise focused on generating creative concepts for a given brief, likely involving AI tools.

• Cross-Functional Interviews: Interviews with members of the growth, product marketing, and potentially creative leadership teams to assess collaboration style, strategic thinking, and understanding of GTM objectives.

• Final Interview: Likely with the Associate Creative Director or a senior member of the creative/marketing leadership to discuss overall fit, career aspirations, and confirm alignment with company culture and strategic goals.

Portfolio Review Tips:

• Showcase Performance & Iteration: Clearly highlight projects where your design work directly influenced key performance metrics (e.g., conversion rates, engagement, CAC). Detail your iterative process, including A/B testing and how you used data to refine designs.

• Demonstrate AI Proficiency: Include specific examples of how you've used AI tools (image generation, video, motion) in your workflow. Explain the benefits achieved, such as increased speed, novel creative directions, or cost efficiencies.

• Simplify Complexity: Provide a case study or example of how you translated complex information (like genomics) into clear, compelling visual narratives.

• Brand System Fluency: Showcase your ability to work within and extend existing brand guidelines, demonstrating flexibility while maintaining brand integrity.

• Tell a Story: Structure your presentation to tell a narrative about each project: the challenge, your approach, the tools used (especially AI), the execution, and the measurable results.

Challenge Preparation:

• AI Tool Familiarization: Be prepared to demonstrate or discuss your practical application of AI creative tools. Experiment with different platforms and techniques.

• Performance Creative Mindset: Think about how to design for specific acquisition channels (Meta, TikTok, YouTube) and what creative elements drive engagement and conversions on those platforms.

• Problem-Solving: Anticipate a challenge that requires you to simplify a complex concept or generate multiple creative variations quickly. Focus on your process and how you would approach it.

📝 Enhancement Note: The emphasis on AI tools and performance creative means candidates should be ready to discuss tangible results and demonstrate a proactive, experimental approach to design. The interview process will likely assess not just creative skill but also strategic thinking and the ability to contribute directly to business growth.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.

Proficiency is a must for creating and maintaining design systems and assets.

• Modern AI Creative Tools: This is a critical area. Proficiency is expected in platforms for:

  • Image Generation: Tools like Midjourney, DALL-E, Stable Diffusion for creating unique visual assets and exploring concepts.
  • Video Generation/Editing: Tools for creating AI-driven video content, motion graphics, and editing existing footage. This could include platforms like RunwayML, Pika Labs, or advanced video editing suites with AI features.

• Adobe Creative Suite: While Figma is primary, proficiency in Photoshop, Illustrator, and After Effects is likely expected for advanced image manipulation, vector graphics, and motion design.

Analytics & Reporting:

• Platform Analytics: Familiarity with analytics dashboards within Meta Ads Manager, TikTok Ads Manager, Google Ads, and YouTube for understanding creative performance.

• A/B Testing Tools: Understanding how to set up and interpret results from A/B tests, potentially using built-in platform tools or third-party solutions.

CRM & Automation:

• Marketing Automation Platforms: Familiarity with platforms like HubSpot, Marketo, or similar tools for designing and implementing lifecycle campaigns and email marketing visuals.

• Landing Page Builders: Experience with tools or platforms used to build and manage landing pages, ensuring design consistency and functionality.

📝 Enhancement Note: The explicit mention of AI creative tools and Figma highlights the core technology stack. Candidates should be prepared to discuss their experience and proficiency with these specific tools, as they are central to the role's execution and innovation.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A strong emphasis on exploring new technologies (especially AI) and methodologies, and a willingness to test and learn from creative experiments.

• Performance-Driven: A focus on creating designs that not only look good but also perform well, driving measurable business outcomes like customer acquisition and engagement.

• Collaboration & Communication: A culture that values open communication and close collaboration between creative, marketing, and product teams to achieve shared GTM goals.

• Agility & Speed: The ability to work efficiently in a fast-paced startup environment, delivering high-quality work quickly and iterating based on feedback and data.

• Ownership & Autonomy: Encouraging individuals to take ownership of their work, drive projects forward independently, and contribute strategically.

Collaboration Style:

• Cross-Functional Integration: Expect a highly integrated approach where designers work hand-in-hand with marketing strategists, product managers, and growth hackers to ensure creative aligns with business objectives.

• Feedback-Oriented: A culture that encourages constructive feedback to continuously improve creative output and processes.

• Shared Learning: A willingness to share knowledge and best practices, particularly around new technologies like AI, to elevate the entire team's capabilities.

📝 Enhancement Note: The team culture values a blend of creative excellence and business acumen, with a strong emphasis on leveraging new technologies for growth. Candidates should demonstrate an understanding of how design contributes directly to business outcomes and an enthusiasm for working in a dynamic, collaborative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complex Science: The primary challenge is translating intricate genomic and DNA science into accessible, engaging, and persuasive creative content for a broad consumer audience.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the pace of a high-growth startup requires the ability to generate, test, and iterate on creative concepts very quickly, often under tight deadlines.

• Mastering Emerging AI Tools: Continuously learning and effectively integrating new and rapidly evolving AI creative tools into established workflows to maintain a competitive edge.

• Balancing Brand Consistency with Creative Breadth: Evolving the brand's creative expression while ensuring consistency and adherence to brand systems across a multitude of channels and formats.

Learning & Development Opportunities:

• AI Creative Specialization: Become a subject matter expert in leveraging AI for marketing creative, potentially leading the company's adoption of new tools and techniques.

• Performance Marketing Acumen: Develop a deeper understanding of growth marketing strategies, A/B testing methodologies, and data analysis to optimize creative impact.

• Cross-Functional Skill Development: Gain exposure to product marketing, lifecycle marketing, and growth strategy, broadening your overall business understanding.

• Industry Exposure: Work at the forefront of health tech and personalized medicine, contributing to a mission that aims to improve people's health outcomes.

📝 Enhancement Note: The challenges presented are opportunities for growth, particularly in the areas of AI integration and performance-driven design. The company's focus on these areas provides a fertile ground for professionals looking to advance their careers in cutting-edge marketing operations and creative strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating complex scientific information into compelling marketing creative. Can you walk us through a specific example from your portfolio?" (Focus on your methodology for simplification and visual storytelling).

• "How do you approach A/B testing creative concepts for performance marketing channels like Meta or TikTok? What metrics do you prioritize, and how do you iterate based on results?" (Demonstrate your data-driven approach and understanding of acquisition metrics).

Company & Culture Questions:

• "What excites you about Sequencing.com's mission in personalized health and genomics?" (Research the company's mission, values, and recent news).

• "How do you stay updated on the latest trends in AI creative tools and performance marketing design?" (Highlight your commitment to continuous learning and experimentation).

Portfolio Presentation Strategy:

• Highlight Impact: For each project, clearly articulate the problem, your creative solution, the specific tools and processes used (especially AI), and the quantifiable results (e.g., increased conversion rate, reduced CAC, higher engagement).

• Showcase AI Use Cases: Dedicate time to explaining your practical application of AI tools. Be ready to discuss the specific benefits and limitations encountered.

• Demonstrate Iterative Process: Walk through how you tested, received feedback, and iterated on designs to achieve optimal performance.

• Tell a Story: Structure your presentation as a narrative. Start with the objective, detail your strategic thinking and creative process, and conclude with the outcomes.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, technical proficiency (especially with AI tools), and a results-oriented mindset. Be prepared to discuss specific examples that demonstrate your ability to drive business impact through design.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.gem.com.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating your experience in performance creative, AI tool utilization, and the ability to simplify complex information. Prioritize case studies with quantifiable results and clear explanations of your iterative process.

• Resume Optimization: Ensure your resume highlights keywords related to "Marketing Design," "Performance Creative," "AI Creative Tools," "Figma," "Motion Graphics," "Video Editing," "Paid Social Design," and any relevant industry experience (health tech, genomics, startups). Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling and articulating the impact of your design work. Prepare to discuss your process for creative concept generation, A/B testing, and leveraging AI tools. Be ready to answer strategic questions about performance marketing and brand evolution.

• Company Research: Thoroughly research Sequencing.com, its mission, its products, and its target audience. Understand their current marketing efforts and identify opportunities where strong creative design can contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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