Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Porch Group

Location: India (Remote)

Job Type: Full time

Category: Marketing Design / Creative Operations

Date Posted: 2026-09-07

Experience Level: 5+ Years

Remote Status: Remote Solely

🚀 Role Summary

• Spearhead the creation of high-impact marketing assets across diverse digital channels, ensuring brand consistency and campaign effectiveness.

• Translate complex campaign briefs into visually compelling and performance-driven creative solutions for web, email, paid media, and social platforms.

• Act as a brand steward, meticulously applying established brand guidelines and contributing to the evolution of reusable design systems.

• Collaborate closely with marketing channel owners to understand campaign goals, audience needs, and performance metrics, driving data-informed design decisions.

• Manage a dynamic project pipeline, balancing speed and quality to deliver production-ready files within tight deadlines in a fast-paced environment.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities heavily lean into "Creative Operations" and "Marketing Operations" by focusing on the execution of marketing campaigns, managing creative production workflows, and ensuring brand consistency across multiple channels. This role requires a blend of strong design craft and operational efficiency.

📈 Primary Responsibilities

• Design and produce visually engaging assets for marketing campaigns, including email templates, paid social media ads, display ads, social media graphics, landing page visuals, and website banners.

• Interpret campaign and creative briefs from marketing channel owners, transforming them into effective visual concepts and final, polished creative deliverables.

• Maintain and enhance reusable design systems, templates, components, and creative patterns to ensure efficiency and brand consistency across all marketing materials.

• Collaborate with cross-functional teams, including marketing channel owners, product, and sales, to align creative output with business objectives and support broader portfolio needs.

• Conduct thorough quality control checks on all creative work before deployment, ensuring accuracy, adherence to brand standards, and optimal user experience.

• Provide thoughtful design recommendations to channel owners, leveraging insights on brand standards, user experience, channel performance, and creative best practices to elevate campaign effectiveness.

• Manage and organize stakeholder feedback efficiently, asking clarifying questions, implementing revisions, and ensuring project momentum.

• Prepare clean, organized, and production-ready files for seamless handoff, implementation, or adaptation across various marketing channels and platforms.

📝 Enhancement Note: The emphasis on "translating campaign and creative briefs" and "delivering production-ready files" indicates a strong operational component to this design role, requiring meticulous workflow management and an understanding of the marketing campaign lifecycle.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for senior-level design roles. Equivalent practical experience will also be considered.

Experience: 5+ years of professional design experience, with a significant portion focused on marketing design, ideally within an in-house marketing team or an agency supporting marketing initiatives.

Required Skills:

• Design Software Proficiency: Strong mastery of Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Brand Stewardship: Proven ability to design within and uphold established brand guidelines, ensuring visual identity, messaging, and tone consistency across all creative outputs.

• Digital Channel Design: Extensive experience designing marketing assets for direct response channels, including email marketing, paid social media, display advertising, and landing pages.

• Portfolio Excellence: A robust portfolio showcasing a diverse range of marketing design projects across digital channels, demonstrating strong visual hierarchy, typography, layout, and composition skills.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced, high-volume environment.

• Brief Translation: Skill in interpreting campaign and creative briefs, translating business goals into effective visual concepts and executable creative solutions with minimal oversight.

• Technical Acumen: Basic understanding of web, email, and responsive design principles, with the ability to prepare files for production and handoff.

Preferred Skills:

• Multi-Brand Experience: Experience designing for organizations with multiple distinct brands or product lines.

• CRM/ESP Integration: Familiarity with HubSpot or similar Customer Relationship Management (CRM) and Email Service Provider (ESP) platforms.

• Web/Email Development: Working knowledge of HTML/CSS as it pertains to email or web design implementation.

• Project Management Tools: Experience utilizing project management software such as Monday.com, Asana, Trello, or similar for workflow tracking and team collaboration.

• Motion Graphics: Basic experience in creating motion graphics, light animation, or video assets for marketing campaigns.

• AI Creative Tools: Familiarity with AI-powered creative tools like Adobe Firefly, Midjourney, DALL-E, or Runway for concept generation or asset enhancement.

• US Business Acumen: Proven experience working effectively with US-based business teams and understanding their operational needs.

• English Communication: Excellent written and verbal communication skills in English.

📝 Enhancement Note: The requirement for "designing direct response assets" and "comfort designing for performance-oriented channels" highlights the need for a designer who understands conversion optimization and data-driven creative. The mention of testing methodology also points towards an operations-minded approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing Campaign Case Studies: Showcase 3-5 detailed case studies of marketing campaigns you've designed, illustrating the entire process from brief to final asset, and highlighting your role and impact.

• Channel-Specific Examples: Include dedicated sections demonstrating your expertise in designing for key channels such as email marketing, paid social media (various platforms), display advertising, landing pages, and social media graphics.

• Brand Consistency Examples: Provide examples that clearly demonstrate your ability to apply and maintain brand guidelines across multiple assets and campaigns.

• Process Documentation: Briefly outline your design process for a typical campaign, including how you interpret briefs, manage feedback, and prepare files for handoff.

• Performance-Oriented Design: Highlight examples where your design directly contributed to campaign performance metrics (e.g., click-through rates, conversion rates), if possible, by including relevant data points or qualitative impact statements.

Process Documentation:

• Workflow Design & Optimization: Demonstrate understanding of how to design efficient workflows for creative production, including asset request, review, and approval processes.

• System Implementation & Standards: Show experience in creating and utilizing design systems, templates, and reusable components to standardize creative output and improve efficiency.

• Measurement & Performance Analysis: Articulate how design decisions are informed by or contribute to campaign performance metrics, and how you approach design testing.

📝 Enhancement Note: For a "Senior" role with an operations focus, the portfolio should not just showcase aesthetics but also the designer's ability to execute efficiently, maintain brand integrity at scale, and contribute to measurable marketing outcomes. Demonstrating an understanding of workflow and system thinking is crucial.

💵 Compensation & Benefits

Salary Range: 16,87,500 – 23,62,500 INR annually.

Explanation of Range: This range is provided by the company and reflects their assessment of the market rate for a Senior Marketing Designer in India with the specified experience level and responsibilities. Factors such as specific skills, depth of experience, and alignment with company needs will influence the final offer.

Benefits:

• Health & Wellness:

  • Comprehensive Medical Insurance
  • Accident Insurance
  • Paid Maternity and Paternity Leaves
  • Weekly Wellness Events

• Retirement & Leave:

  • Retiral Benefits
  • 12 Company-Paid Holidays
  • 2 Flexible Holidays
  • Privilege/Earned Leave
  • Casual/Sick Leave

• Work-Life Integration:

  • Flexible work hours to accommodate 4 core US hours overlap (7:30 PM – 11:30 PM IST). Working Hours: 8 Hours (Excluding breaks) per day, with 4 core US hours overlap (7:30 PM – 11:30 PM IST) and 4 flexible hours within the IST time zone.

📝 Enhancement Note: The salary range is specific to India. The core US hours overlap is a critical detail for remote work in this role, indicating a need for strong asynchronous communication skills and careful time management to ensure effective collaboration with US-based teams.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software and Insurance (SaaS) - Porch Group operates in the home services technology sector, providing software and insurance solutions to businesses involved in the home buying and ownership process. This industry context means the company values efficiency, customer focus, and robust digital platforms.

Company Size: Porch Group is a publicly traded company (PRCH on Nasdaq), indicating a substantial organization with established processes and growth ambitions. This size suggests opportunities for impact and career development within a structured environment.

Founded: Founded in 2012, Porch Group has a history of innovation and growth, culminating in its public offering. This trajectory suggests a dynamic and evolving company culture that embraces technological advancement and market expansion.

Team Structure:

• The Senior Marketing Designer will likely be part of the broader Marketing team, working closely with Marketing Channel Owners (e.g., Paid Media Specialists, Email Marketers, Social Media Managers).

• Collaboration will extend to other internal departments such as Product, Sales, and potentially Creative Operations or Brand Management teams.

• The reporting structure will likely be to a Marketing Manager, Director of Marketing, or Head of Creative/Design. Methodology:

• Data-Driven Marketing: Emphasis on performance metrics and data analysis to inform creative decisions and optimize campaign outcomes.

• Agile Creative Production: Ability to work quickly and iteratively in response to campaign needs and performance feedback.

• Brand System Management: Focus on maintaining and leveraging standardized design elements for efficiency and consistency.

• Cross-Functional Collaboration: A strong reliance on effective communication and teamwork across different departments to achieve shared business goals.

Company Website: https://porchgroup.com/

📝 Enhancement Note: The company's position as a "leading vertical software and insurance platform" implies a need for clear, professional, and trustworthy marketing collateral. The "homebuyers move, maintain, and protect their homes" mission suggests a customer-centric approach to design.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, signifying a high degree of autonomy, expertise, and responsibility. The role requires not only strong design skills but also the ability to manage projects independently, provide design recommendations, and contribute to process improvement.

Reporting Structure: The Senior Marketing Designer will report to a marketing leadership role, likely a Marketing Manager or Director. This provides a clear line of communication and mentorship, with opportunities to influence marketing strategy through design.

Operations Impact: The Senior Marketing Designer's work directly impacts marketing campaign performance, brand perception, and customer engagement across all digital touchpoints. By creating effective, on-brand assets, this role contributes significantly to lead generation, customer acquisition, and overall revenue growth for Porch Group's portfolio of brands.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Art Director role, overseeing creative projects and mentoring junior designers.

• Specialization: Opportunity to deepen expertise in specific areas such as performance marketing design, brand system development, or UI/UX for marketing platforms.

• Cross-Functional Expansion: Develop broader marketing operations knowledge by working closely with channel owners and understanding the full campaign lifecycle and performance analytics.

• Strategic Contribution: Influence creative strategy and process improvements based on design expertise and performance insights.

📝 Enhancement Note: The "Senior" title implies a need for strategic thinking beyond just execution. Candidates should be prepared to discuss how they have influenced design strategy or improved creative processes in previous roles.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and the ability to work from anywhere within India.

Office Location(s): The role is designated as "IN Remote," meaning the primary work location is India. However, the core working hours require overlap with US teams, necessitating a dedicated workspace suitable for remote collaboration.

Workspace Context:

• Remote Setup: Candidates must have a quiet space to work and a reliable internet connection (minimum 30 Mbps download | 10 Mbps upload) to support video calls and asset transfer.

• Collaborative Tools: Expect to use digital collaboration tools (e.g., Slack, Microsoft Teams, Figma's commenting features) extensively for communication and feedback.

• Asynchronous Communication: Proficiency in asynchronous communication is essential due to the time zone difference, requiring clear documentation and organized project updates.

Work Schedule: The schedule is structured around an 8-hour workday with a mandatory 4-hour overlap with US core hours (7:30 PM – 11:30 PM IST). The remaining 4 hours are flexible within the IST time zone, allowing for work-life balance while ensuring real-time collaboration is possible.

📝 Enhancement Note: The specific core US hours overlap is a critical factor for candidates. It means this role is not a typical 9-to-5 IST job and requires a willingness to work during evening hours.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a strong portfolio highlighting relevant marketing design experience.

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess qualifications and cultural fit.

• Design Challenge/Portfolio Review: Candidates may be asked to complete a design exercise or present a portfolio walkthrough, focusing on their process, problem-solving skills, and ability to translate briefs into effective designs.

• Hiring Manager Interview: Deeper dive into experience, skills, and alignment with team needs. Questions will likely focus on past projects, design approach, and collaboration style.

• Cross-Functional Interviews: Potential interviews with marketing channel owners or other stakeholders to assess collaboration and communication skills.

• Final Interview/Offer: Discussions regarding role expectations, compensation, and company culture.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that directly aligns with the job description's requirements (digital marketing, direct response, brand consistency). Aim for 3-5 strong, well-documented case studies.

• Detail Your Process: For each case study, clearly explain the brief, your role, your design process, the challenges faced, and the outcomes. Use visuals to illustrate your journey.

• Highlight Performance: If possible, include metrics or qualitative feedback demonstrating the impact of your design work on campaign goals.

• Showcase Brand Adaptability: Include examples that demonstrate your ability to work within strict brand guidelines and also how you might push creative boundaries appropriately.

• Prepare for a Walkthrough: Be ready to present your portfolio live, articulating your design choices and responding to questions about your process and rationale.

• Demonstrate Tool Proficiency: Be prepared to discuss your experience with Figma and Adobe Creative Suite, and how you leverage them for efficiency and quality.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the brief, asking clarifying questions if needed.

• Focus on Strategy: Demonstrate how your design solution addresses the stated objectives and target audience.

• Showcase Process: Even in a short challenge, outline your thought process, from initial concept to final execution.

• Adhere to Brand: If brand guidelines are provided, ensure your solution strictly adheres to them.

• Consider the Channel: Design with the specified marketing channel (e.g., email, paid social) and its best practices in mind.

📝 Enhancement Note: The emphasis on "translating campaign and creative briefs" and "designing for performance-oriented channels" means interviewers will be looking for a designer who is not just aesthetically talented but also strategically minded and results-driven.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Expect to use it for most UI/UX and marketing asset design.

• Adobe Creative Suite: Proficiency required in Photoshop (image editing, mockups), Illustrator (vector graphics, logos), and potentially InDesign (layout for collateral).

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts analytics is key. Familiarity with metrics from platforms like Google Analytics, social media insights, and email marketing platforms will be beneficial. CRM & Automation:

• HubSpot (Preferred): Experience with HubSpot or similar CRM/ESP platforms is a plus, indicating an understanding of how marketing assets are deployed and tracked within these systems.

Project Management:

• Monday.com, Asana (Preferred): Experience with project management tools is highly valued for managing workflow, tracking tasks, and collaborating with remote teams.

Emerging Technologies:

• AI Creative Tools (Preferred): Familiarity with AI tools like Adobe Firefly, Midjourney, DALL-E, or Runway for concept generation or asset enhancement.

📝 Enhancement Note: The specific tools listed (Figma, Adobe Suite) are core to the role. The preferred tools (HubSpot, project management software, AI tools) suggest a company that is embracing modern marketing technology stacks and looking for candidates who are adaptable and forward-thinking.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering high-quality work quickly and managing projects effectively to meet campaign deadlines.

• Data-Driven Decision Making: Using performance data and insights to inform design choices and optimize creative for better campaign results.

• Collaboration & Communication: Openness to feedback, clear articulation of design decisions, and effective teamwork across departments and time zones.

• Brand Integrity: A commitment to maintaining a consistent and strong brand identity across all marketing materials.

• Continuous Improvement: Willingness to learn new tools, adapt to evolving marketing trends, and contribute to refining design processes.

Collaboration Style:

• Partnership with Channel Owners: Working closely with marketing specialists to understand their campaign goals and provide tailored creative solutions.

• Feedback Integration: A process that welcomes constructive feedback and allows for iterative design improvements.

• Knowledge Sharing: An environment where designers can share best practices, insights, and learnings with colleagues.

• Proactive Problem Solving: Encouraging individuals to identify potential issues and propose solutions, particularly in workflow and design execution.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational rigor, essential for a marketing designer in a performance-driven, remote environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Differences: Effectively collaborating and communicating with US-based teams while working within a remote, India-based structure, particularly managing the core US hours overlap.

• Managing Multiple Brands/Campaigns: Balancing the creative demands of a portfolio of brands and numerous concurrent marketing campaigns, ensuring each receives adequate attention and quality.

• Maintaining Brand Consistency at Scale: Ensuring brand integrity across diverse digital channels and campaign types, especially as the company grows and introduces new initiatives.

• Adapting to Evolving Marketing Trends: Staying current with the latest digital marketing strategies, design trends, and technological advancements (e.g., AI in creative) to keep creative output fresh and effective.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunities to deepen expertise in Figma, Adobe Creative Suite, and potentially explore new design software.

• Performance Marketing Design: Learning how to optimize designs specifically for conversion rates, A/B testing, and direct response metrics.

• Brand System Development: Contributing to or leading the expansion and maintenance of design systems for greater efficiency and brand coherence.

• Exposure to AI Tools: Gaining hands-on experience with emerging AI creative tools and understanding their application in marketing design workflows.

• Cross-Functional Marketing Knowledge: Developing a deeper understanding of the entire marketing funnel and how design plays a role in different stages.

📝 Enhancement Note: The challenges highlight the operational complexities of a remote, global role. The growth opportunities point towards continuous learning and specialization within the marketing design field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a campaign brief from initial concept to final, production-ready assets." (Focus on workflow, communication, and problem-solving.)

• "How do you ensure brand consistency across multiple digital channels and different campaign objectives?" (Highlight brand stewardship and system thinking.)

• "Can you walk us through a challenging marketing design project you worked on, detailing the brief, your approach, and the outcome? What would you do differently now?" (Prepare a STAR method response for a strong case study.)

• "How do you balance speed and quality when working on multiple design requests with tight deadlines?" (Emphasize prioritization, efficiency, and time management skills.) Company & Culture Questions:

• "What interests you about Porch Group and our mission in the home services industry?" (Research the company's mission, values, and recent news.)

• "How do you approach receiving and incorporating feedback on your designs, especially from non-designers?" (Demonstrate a collaborative and open mindset.)

• "Given our remote, India-based team working with US counterparts, how would you ensure effective communication and collaboration?" (Discuss strategies for asynchronous communication, clear documentation, and managing the core hour overlap.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, starting with your strongest, most relevant projects. For each project, clearly state the objective, your role, the solution, and the results.

• Tell a Story: Go beyond just showing images; narrate the journey of each design. Explain your thought process, design choices, and how you overcame challenges.

• Highlight Operations: Emphasize how your design process contributes to efficiency, brand consistency, and measurable marketing performance.

• Be Ready for Deep Dives: Prepare to discuss specific design decisions, tool usage, and your understanding of the marketing channels you designed for.

• Prepare Questions: Have thoughtful questions ready for the interviewer about the team, projects, challenges, and company culture.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also operational awareness, strategic thinking, and effective remote collaboration skills.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit Your Application: Use the provided link on the Porch Group careers page. Ensure all required fields are completed accurately.

• Curate Your Portfolio: Select 3-5 of your most impactful marketing design case studies. Prioritize projects that showcase your ability to design for digital channels, direct response, and adhere to brand guidelines. Clearly articulate your process, role, and the results achieved.

• Tailor Your Resume: Highlight your 5+ years of relevant design experience, proficiency in Figma and Adobe Creative Suite, and any experience with HubSpot, project management tools, or AI creative tools. Use keywords from the job description to optimize for Applicant Tracking Systems (ATS).

• Prepare for the Interview: Familiarize yourself with Porch Group's mission and services. Practice articulating your design process, collaborating with stakeholders, and managing remote work challenges. Be ready to present your portfolio and discuss your contributions to campaign performance.

• Research Company Operations: Understand Porch Group's business model, its position in the SaaS and insurance industries, and its focus on homebuyers. This research will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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