Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: OBDeleven

Location: Kaunas, Lithuania

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-21

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and creative output for OBDeleven's global marketing initiatives, ensuring brand consistency across all digital and physical touchpoints.

• Develop scalable, high-performing creative assets for digital campaigns, including social media, paid advertisements, and feature launches, with a focus on performance-driven design.

• Create compelling visual materials for internal communications, employer branding, and event marketing, such as presentations, recruitment collateral, and exhibition booth designs.

• Build and maintain reusable design templates and lightweight design systems to enhance team efficiency and uphold visual integrity across the organization.

📈 Primary Responsibilities

• Conceptualize, design, and execute campaign visuals for a variety of digital channels, including social media platforms, paid advertising networks, email marketing campaigns, and product feature announcements.

• Develop engaging and informative visual assets for internal stakeholders, such as presentations, reports, and employer branding materials, to support HR and recruitment efforts.

• Design and oversee the production of physical brand touchpoints, including exhibition booth layouts, event signage, and print collateral, ensuring brand consistency in offline environments.

• Establish and manage reusable design templates and a cohesive design system to empower marketing and other departments to create on-brand assets efficiently and maintain visual harmony.

• Manage a diverse workload, balancing multiple design briefs simultaneously while consistently delivering high-quality, visually consistent creative output that aligns with brand guidelines.

• Partner closely with marketing managers, product leads, HR specialists, and sales representatives to understand project requirements and translate complex ideas into clear, impactful visual communications.

• Integrate AI tools into the design workflow to explore new creative possibilities, enhance efficiency, and stay at the forefront of design innovation.

📝 Enhancement Note: Given the "Senior" title and the emphasis on design systems and performance-driven design, this role likely involves a significant strategic component. The Senior Marketing Designer is expected to not only execute but also to influence the visual direction and operationalize design processes for greater efficiency and impact. The mention of AI tools suggests an expectation for forward-thinking design practices.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for senior-level roles. Candidates with equivalent practical experience and a strong portfolio may also be considered.

Experience: 4+ years of progressive experience in marketing design, brand design, or a related visual design role, with a demonstrable track record of creating impactful campaigns and brand assets.

Required Skills:

• Visual Design Expertise: Proven ability to create compelling visual designs across various mediums, with a strong understanding of aesthetic principles and brand storytelling.

• Digital Campaign Design: Extensive experience designing assets for social media campaigns, paid digital advertisements (e.g., display ads, search ads), and email marketing.

• Systemic Thinking & Design Systems: Ability to think in terms of scalable systems, create reusable templates, and contribute to or manage design systems for consistency and efficiency.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite Mastery: High proficiency in Adobe Photoshop, Illustrator, and InDesign for graphic creation, image manipulation, and layout design.

• Typography, Layout, and Visual Hierarchy: Strong command of design fundamentals, including effective use of typography, layout principles, and visual hierarchy to guide user attention and enhance readability.

• Performance-Driven Design: Understanding of how design choices impact campaign performance metrics (e.g., click-through rates, conversion rates) and the ability to design for measurable results.

• AI Design Tool Integration: Experience leveraging AI tools within the design process for ideation, asset generation, or workflow optimization.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills to effectively collaborate with marketing, product, HR, and sales teams.

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.

• Proactive Problem-Solving: A proactive mindset with the ability to identify opportunities, suggest creative solutions, and take initiative beyond assigned tasks.

• Professional Fluency (Lithuanian & English): Strong spoken and written communication skills in both Lithuanian and English.

Preferred Skills:

• Physical Design Experience: Prior experience designing for physical touchpoints such as exhibitions, trade shows, print materials (brochures, flyers), and event signage.

• Brand Identity Development: Experience in developing or evolving brand identities, style guides, and visual language.

• Motion Graphics/Animation: Basic understanding or experience with motion graphics (e.g., After Effects) for social media video content or animated ads.

• Understanding of Automotive Industry: Familiarity with the automotive tech landscape and its visual communication nuances.

📝 Enhancement Note: The requirement for "performance-driven design" and "AI tools" indicates a modern marketing design role that values data-informed creativity and technological adoption. The emphasis on "systems, not just individual visuals" points towards an expectation of strategic thinking and process optimization within the design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Campaign Showcase: A significant portion of the portfolio should feature successful digital marketing campaigns, highlighting specific assets created for social media, paid ads, and email. Include examples that demonstrate an understanding of performance metrics and optimization.

• Design System Components: Showcase examples of reusable templates, UI elements, or components that contribute to a cohesive design system. Detail how these elements ensure brand consistency and improve efficiency.

• Physical Design Samples: Include examples of work created for physical environments, such as exhibition booth concepts, event collateral, or print advertisements, demonstrating versatility across mediums.

• Problem/Solution Framework: For key projects, articulate the design challenge, the strategic approach taken, the tools and processes used, and the measurable outcomes or impact achieved.

Process Documentation:

• Workflow Mapping: Be prepared to discuss your process for managing design requests, from initial brief to final delivery, including stakeholder feedback loops and version control.

• Template & System Creation: Detail your approach to designing and implementing reusable templates or contributing to a design system, including considerations for scalability, usability, and maintenance.

• Performance Analysis Integration: Demonstrate how you incorporate performance data or insights into your design iterations and future creative strategies.

📝 Enhancement Note: A strong portfolio for this role needs to go beyond just aesthetics. It must clearly demonstrate an understanding of design's impact on business objectives, the ability to operationalize design through systems and templates, and proficiency with key design tools, including emerging AI technologies.

💵 Compensation & Benefits

Salary Range:

Gross salary from 2400 – 4000 EUR/Month.

This range is competitive for a Senior Marketing Designer role in Lithuania, particularly in a tech-focused company like OBDeleven. The upper end of the range reflects significant experience, specialized skills (like AI integration and design systems), and the hybrid work model.

📝 Enhancement Note: The provided salary range of 2400-4000 EUR gross per month is based on the input data. This is a strong offering for a Senior Marketing Designer in Lithuania, suggesting OBDeleven values specialized creative talent. The range allows for significant differentiation based on the candidate's specific experience, portfolio strength, and demonstrated ability to drive performance through design.

Benefits:

• Competitive Pay: Rewarding expertise with competitive compensation that grows with professional development.

• Hybrid Work Flexibility: A balanced hybrid model with 3 days in the office and 2 days remote, offering flexibility in work location.

• Comprehensive Well-being Focus:

  • Health Plan: Access to a comprehensive health insurance plan.
  • Paid Time Off: Generous paid days off for personal or family care.
  • Flexible Working Hours: Ability to adjust working hours to better suit personal needs.
  • Birthday Day Off: A dedicated day off to celebrate your birthday.

• Enhanced Leave & Work Schedule:

  • 4-Day Workweek: Opportunity for a 4-day workweek for one month annually, contingent on company performance.
  • Additional Vacation: An extra vacation day awarded for each year of service, up to a maximum of 4 additional days.

• Learning & Development:

  • Learning Budget: An annual budget of 2% of gross salary dedicated to professional development.
  • Paid Self-Learning Day: A monthly paid day off specifically for self-directed learning and skill enhancement.

• Vibrant Company Culture:

  • Friday Lunches: Company-sponsored lunches every Friday.
  • Team Building & Social Events: Regular team-building activities and company parties.
  • Office Amenities: Access to office snacks, a comfortable lounge area, and participation in sport communities.

• Impactful Work Environment: Opportunities to propose, develop, and implement ideas that contribute to OBDeleven's improvement, with an emphasis on ownership and expertise.

Working Hours: The job description mentions "flexible working hours" as a benefit, suggesting a focus on results rather than strict adherence to a 9-to-5 schedule. However, the hybrid model implies a need for availability during core business hours for collaboration. A typical full-time workload would equate to approximately 40 hours per week.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Technology (Consumer Diagnostics & Customization Tools). OBDeleven operates in a dynamic sector that blends automotive mechanics with consumer electronics and software. This implies a need for marketing that can effectively communicate complex technical features in an accessible and engaging manner to a broad audience of car enthusiasts and everyday drivers.

Company Size: The mention of global growth and cross-functional teams suggests a company that has scaled beyond startup phase but retains a dynamic and evolving culture. A company size likely in the 50-250 employee range (based on typical Workable platform job postings and growth descriptions) would offer opportunities for impact while maintaining a collaborative environment.

Founded: OBDeleven has been building tools for over 10 years, indicating a stable foundation and established market presence, coupled with a forward-looking approach to innovation and expansion.

Team Structure:

• Marketing Department: The Senior Marketing Designer will be a key member of the marketing team, likely working alongside marketing managers, content creators, digital marketers, and campaign specialists.

• Cross-Functional Collaboration: Close collaboration is expected with Product teams (for feature launches and product updates), HR (for employer branding and recruitment materials), and Sales (for supporting sales initiatives with visual assets).

• Reporting Lines: Typically, a Senior Marketing Designer would report to a Marketing Manager, Creative Director, or Head of Marketing, depending on the specific organizational structure.

Methodology:

• Data-Driven Creativity: Emphasis on performance-driven design suggests that creative decisions are informed by data and analytics to maximize impact.

• Systematic Design Approach: The focus on reusable templates and design systems indicates a methodology that prioritizes efficiency, consistency, and scalability.

• Agile Development Influence: The fast-paced environment and cross-functional collaboration imply an agile or iterative approach to marketing campaign development and execution.

Company Website: https://obdeleven.com/

📝 Enhancement Note: OBDeleven's focus on making car tech accessible suggests a company culture that values user-friendliness, innovation, and community. The marketing design role will be crucial in translating this ethos into a compelling visual brand narrative.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, indicating a need for substantial experience and the ability to work independently, mentor junior designers (if applicable), and contribute to strategic creative decisions. It's a critical role for operationalizing marketing efforts through design.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Manager or Creative Lead. They will collaborate extensively with various departments, acting as a central point for visual assets that support broader GTM strategies.

Operations Impact: The Senior Marketing Designer's impact is directly tied to the effectiveness of marketing campaigns, the strength of the brand's visual identity, and the efficiency of creative asset production. High-performing visuals drive engagement, conversions, and brand perception, directly influencing revenue and market position.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, overseeing larger projects or a team of designers.

• Specialization: Deepen expertise in specific areas like performance marketing design, brand system management, or UX/UI for marketing platforms.

• Broader GTM Strategy Involvement: Gain deeper insights into marketing strategy and contribute more strategically to campaign planning and execution beyond just design execution.

• Skill Development: Utilize the generous learning budget and self-learning days to acquire new skills in emerging design technologies, motion graphics, or advanced analytics for design.

📝 Enhancement Note: The "Senior" title, combined with the emphasis on design systems and performance, suggests this role is a stepping stone to leadership or specialized expert tracks within a growing marketing operations function.

🌐 Work Environment

Office Type: Hybrid work environment, requiring 3 days per week in the Kaunas office. This setup aims to balance collaborative in-office interaction with the flexibility of remote work.

Office Location(s): Kaunas, Lithuania. This location likely offers a vibrant tech and creative scene, with an office designed to foster collaboration and innovation.

Workspace Context:

• Collaborative Hub: The office space is designed to facilitate teamwork, brainstorming, and in-person collaboration with marketing, product, and other teams.

• Tools & Technology: Access to necessary design software (Figma, Adobe Creative Suite), hardware, and potentially other internal marketing technology tools.

• Team Interaction: Opportunities for spontaneous discussions, cross-pollination of ideas, and building strong working relationships with colleagues.

Work Schedule: Flexible working hours are offered, allowing employees to manage their schedules to some extent, provided core collaboration hours and deadlines are met. The hybrid model requires presence for 3 days a week, suggesting a structured yet adaptable schedule.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring the designer to be adept at both independent remote work and in-person collaboration. The office space in Kaunas is likely equipped to support creative workflows and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and relevant experience.

• Portfolio Presentation & Discussion: A session where you present your portfolio, discuss your design process, highlight key projects, and explain your approach to performance-driven design and systems thinking. Be prepared to articulate the "why" behind your design choices.

• Skills Assessment/Case Study: Potentially a design challenge or a case study exercise focused on solving a specific marketing design problem relevant to OBDeleven's business, testing your ability to apply skills under timed or simulated conditions.

• Team/Hiring Manager Interview: A discussion focused on cultural fit, collaboration style, problem-solving approach, and alignment with OBDeleven's values.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best demonstrate the required skills, focusing on digital campaigns, design systems, and performance-driven examples.

• Showcase Process & Impact: For each project, clearly articulate the brief, your role, the design process, the tools used, and the measurable outcomes or impact achieved. Use data and metrics wherever possible.

• Highlight Systems Thinking: Include examples that show your ability to create reusable templates or contribute to design systems, explaining the benefits.

• Demonstrate Versatility: Include a mix of digital and, if possible, physical design examples to showcase broad capabilities.

• Prepare for Discussion: Be ready to discuss your design decisions, how you handle feedback, and how you integrate performance data into your work.

Challenge Preparation:

• Understand the Brand: Thoroughly research OBDeleven's current marketing materials, brand identity, target audience, and competitive landscape.

• Focus on Performance: If given a challenge, consider how your design can drive specific business objectives (e.g., clicks, sign-ups, engagement).

• Think Systemically: Consider how your solution could be scaled or integrated into a broader design system.

• Articulate Your Process: Be ready to explain your thought process, even if you don't complete the entire task within the allotted time.

📝 Enhancement Note: The interview process will likely heavily weigh the portfolio, focusing on practical application of skills, strategic thinking, and the ability to drive results through design. Candidates should prepare to discuss their process and impact in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, collaborative workflows, and building design systems. Expect to use it extensively for digital assets and templates.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital asset creation, and photo editing.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design of print materials, presentations, and potentially digital publications.

• AI Design Tools: Proficiency with emerging AI tools (e.g., Midjourney, Stable Diffusion, Adobe Firefly, or specialized AI design assistants) for ideation, asset generation, and workflow enhancement.

Analytics & Reporting:

• Familiarity with Analytics Platforms: While not a primary design tool, understanding how to interpret data from platforms like Google Analytics, social media analytics, or paid ad platform dashboards (e.g., Meta Ads Manager, Google Ads) will be crucial for performance-driven design.

• Reporting Tools: Experience with or ability to create assets for reporting dashboards (e.g., using tools like Tableau, Power BI, or built-in platform reporting) to visualize campaign performance.

CRM & Automation:

• Basic Understanding of CRM: Familiarity with CRM systems (like Salesforce, HubSpot) may be beneficial for understanding how marketing assets integrate with sales processes and customer journeys, though direct CRM management is unlikely to be a core responsibility.

• Marketing Automation Platforms: Awareness of how design assets are used within marketing automation tools (e.g., Mailchimp, HubSpot Marketing Hub) for email campaigns and landing pages.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The inclusion of AI design tools indicates a forward-looking approach, and understanding performance analytics is key to the "performance-driven design" aspect of the role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to making complex car technology easy and accessible, reflected in clear, intuitive, and engaging visual communication.

• Innovation: Embracing new technologies (like AI in design) and creative approaches to stay ahead in the automotive tech market.

• Ownership & Impact: Encouraging individuals to take initiative, bring forward ideas, and drive tangible results, fostering a culture where expertise is valued and ownership is rewarded.

• Efficiency & Scalability: A focus on creating scalable solutions, such as design systems and templates, to optimize workflows and maintain brand consistency across a growing global presence.

• Collaboration: Strong emphasis on teamwork and cross-functional partnerships to achieve common goals.

Collaboration Style:

• Cross-Functional Integration: The role is designed for deep collaboration with marketing, product, HR, and sales teams, requiring effective communication and the ability to translate diverse needs into unified visual strategies.

• Feedback & Iteration: An environment that encourages open feedback and iterative design processes to refine creative output and ensure alignment.

• Knowledge Sharing: Opportunities to share design best practices, insights from performance data, and innovative techniques within the team and across departments.

📝 Enhancement Note: OBDeleven's culture appears to be one that empowers employees, values innovation, and emphasizes tangible results. The Senior Marketing Designer will be expected to contribute not just creatively but also operationally by improving design processes and driving campaign effectiveness.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Scale and Creativity: The need to create high-volume, performance-driven assets while maintaining a strong, consistent, and evolving brand identity across diverse channels.

• Rapidly Evolving Tech Landscape: Staying current with design trends, new tools (especially AI), and best practices in both marketing and the automotive tech industry.

• Cross-Departmental Alignment: Effectively managing design requests and expectations from multiple departments with potentially different priorities and creative visions.

• Performance Optimization: Continuously learning and adapting design strategies based on campaign performance data to achieve measurable improvements in engagement and conversion rates.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gaining advanced insights into how design directly influences conversion rates and ROI for digital advertising and marketing campaigns.

• Design System Mastery: Becoming an expert in building, maintaining, and scaling design systems to support a growing global brand.

• AI in Design Exploration: Leading the integration and experimentation of AI tools within the creative workflow to unlock new efficiencies and creative possibilities.

• Industry Exposure: Potential to attend industry events or conferences related to marketing, design, or the automotive tech sector.

📝 Enhancement Note: The challenges presented are typical for a senior role in a growing company, offering significant opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to inform a design decision for a marketing campaign. What was the outcome?" (Focus on your process for analyzing performance metrics and translating them into design changes.)

• "How would you approach building or contributing to a design system for a company like OBDeleven? What are the key considerations for scalability and adoption?" (Highlight your understanding of systemic thinking and practical implementation.)

Company & Culture Questions:

• "What excites you about OBDeleven's mission and its position in the automotive tech market?" (Showcase your research and genuine interest.)

• "How do you see your role as a Senior Marketing Designer contributing to the overall success of OBDeleven's marketing efforts and brand perception?" (Connect your skills to business objectives.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically, perhaps by project type (campaigns, systems) or by demonstrating a progression of skills.

• Tell a Story: For each project, clearly articulate the problem, your solution, your process, and the measurable results. Focus on the "why" behind your design choices.

• Highlight Key Skills: Explicitly point out how your work demonstrates proficiency in Figma, Adobe Creative Suite, performance-driven design, and systemic thinking.

• Be Ready for Technical Questions: Prepare to discuss your workflow, your experience with AI tools, and how you handle feedback and revisions.

• Enthusiasm and Clarity: Present with confidence, clarity, and genuine enthusiasm for your work and for OBDeleven.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design talent but also strategic thinking, problem-solving abilities, and a data-informed approach. The portfolio is the primary tool for demonstrating these capabilities.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight your 4+ years of experience, specific achievements in digital campaign design, experience with design systems, and proficiency in Figma and Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Select 5-8 of your strongest projects that showcase digital campaigns, performance-driven design, and any experience with design systems or physical collateral. Ensure each project clearly outlines the challenge, your process, and measurable results.

• Prepare Your Case Studies: Be ready to present 1-2 key projects in detail, explaining your strategic approach, design decisions, and the impact of your work. Practice articulating your process and outcomes concisely.

• Research OBDeleven: Familiarize yourself with their products, brand identity, current marketing efforts, and target audience. Understand their mission to make car tech accessible.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.