Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Booth and Partners Pte Ltd

Location: Makati, Metro Manila, Philippines

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-17

Experience Level: Senior (4-5+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and hands-on execution of compelling brand experiences across all digital, print, and event marketing channels.

• Champion and meticulously maintain the company's visual identity, ensuring consistency and quality across all internal and external touchpoints and communications.

• Drive creative excellence in B2B marketing collateral, digital assets, and multimedia content, translating complex messaging into engaging visual narratives.

• Optimize digital user journeys and website experiences through UI/UX best practices, managing content and design assets within HubSpot.

📝 Enhancement Note: This role is positioned as a Senior Marketing Designer, indicating a need for strategic thinking beyond pure execution. The emphasis on "brand leadership," "stewardship," and "innovation" suggests this individual will not only create but also define and elevate the company's visual presence. The inclusion of AI-powered tools points towards a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Lead the design and production of high-quality marketing materials, including white papers, case studies, sales collateral, presentations, brochures, social media assets, digital advertising creatives, and event branding.

• Ensure consistent application of brand guidelines across all marketing campaigns, digital platforms, events, and communications through regular brand audits and strategic recommendations.

• Manage and update website content and design assets within HubSpot, applying UI/UX best practices to enhance user engagement and conversion rates.

• Develop comprehensive visual design systems for company events, activations, conferences, webinars, and internal initiatives, including branding, signage, and presentation assets.

• Collaborate with cross-functional teams (Marketing, Content, People & Engagement, Sales, Customer Success, Leadership) to translate business objectives into impactful creative solutions.

• Explore and leverage AI-powered creative tools to enhance design workflows, content creation, research, and overall production efficiency.

• Partner with procurement and stakeholders to source, manage, and evaluate creative vendors, printers, production partners, and agencies to ensure quality and timely delivery.

• Stay abreast of emerging trends in design, branding, digital marketing, AI, and customer experience to recommend innovative approaches and new technologies.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand management and hands-on creative execution, typical of a senior role in a growing organization. The mention of HubSpot and AI tools indicates a focus on modern marketing technology stacks and efficiency optimization within the creative workflow.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, Multimedia Arts, or a closely related field.

Experience: 4-5+ years of professional experience in marketing design, brand design, creative services, or a comparable role, with a demonstrated track record in B2B environments.

Required Skills:

• Proven expertise in branding, marketing collateral design, digital campaign creation, and visual storytelling, as evidenced by a strong portfolio.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for comprehensive design creation and manipulation.

• Mastery of collaborative design tools such as Figma and user-friendly platforms like Canva for efficient asset creation and team alignment.

• Experience managing and updating website content and design assets through Content Management Systems (CMS), specifically HubSpot, or similar platforms.

• Strong understanding of B2B marketing communications principles, content marketing strategies, and their visual representation.

• Demonstrated ability to design key B2B marketing assets, including white papers, case studies, and persuasive presentations.

• Solid knowledge of UI/UX design principles and their application in improving digital user journeys and overall online experience.

• Excellent project management capabilities, with the ability to manage multiple projects, prioritize tasks, and meet deadlines effectively.

• Strong communication and interpersonal skills for effective stakeholder management and cross-functional collaboration. Preferred Skills:

• Experience with video editing software such as Premiere Pro, CapCut, or similar tools for multimedia content creation.

• Proficiency in motion graphics and animation using tools like After Effects or comparable software.

• Experience utilizing AI-powered creative and productivity tools to streamline design workflows and enhance output.

• Familiarity with AI-assisted design workflows, creative automation tools, or specific AI platforms like Claude Code.

• Experience with marketing automation platforms and campaign management functionalities to support integrated marketing efforts.

• Experience supporting brands in the sustainability, purpose-driven, or B2B service sectors, demonstrating an understanding of nuanced brand positioning.

📝 Enhancement Note: The "Required Skills" section strongly emphasizes core design software and B2B marketing asset creation, while "Preferred Skills" points towards a desire for candidates with advanced multimedia capabilities and early adoption of AI technologies in design. The specific mention of HubSpot indicates a need for platform familiarity beyond general CMS knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4-5 years of professional work, with a strong emphasis on B2B marketing collateral, brand identity development, and digital campaign design.

• Specific examples of white papers, case studies, sales collateral, and presentations that demonstrate an ability to translate complex information into visually compelling narratives.

• Demonstrations of website design contributions or optimizations, highlighting UI/UX principles and user journey enhancements, ideally within a CMS like HubSpot.

• Visual examples of event branding or environmental graphics, showcasing the ability to create cohesive experiences for physical or virtual events.

• Evidence of maintaining brand consistency across diverse marketing channels and materials. Process Documentation:

• Showcase examples of workflow design for marketing campaigns, illustrating how visual assets were conceptualized, created, and deployed to meet specific marketing objectives.

• Provide case studies detailing how design processes were optimized for efficiency, potentially including the use of templates, style guides, or collaborative tools.

• Demonstrate experience in documenting design requirements, feedback loops, and final asset delivery processes to ensure clarity and quality control.

• Highlight instances where design processes were adapted or improved based on performance metrics or stakeholder feedback.

📝 Enhancement Note: For a Senior Marketing Designer role, the portfolio is paramount. It should not just display aesthetic quality but also strategic thinking, process efficiency, and the ability to deliver tangible business results through design, especially in a B2B context. The emphasis on process documentation suggests a need for candidates who can articulate their working methods and demonstrate systematic approaches to creative challenges.

💵 Compensation & Benefits

Salary Range: PHP 75,000 - PHP 100,000 per month.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Paid time off (PTO) for vacation, sick leave, and personal days, accrued based on tenure.

• Opportunities for professional development, including workshops, training programs, and conference attendance focused on design, marketing, and AI technologies.

• Access to modern design tools and technology, including Adobe Creative Suite, Figma, and potentially AI-powered creative software.

• Collaborative work environment with a focus on innovation and cross-functional teamwork.

• Potential for performance-based bonuses or incentives.

• [Specific benefits that would appeal to a Senior Marketing Designer, such as creative software subscriptions, attendance at design conferences, or professional development stipends.]

Working Hours: 40 hours per week, typically Monday to Friday, with flexibility to accommodate project deadlines and collaborative needs.

📝 Enhancement Note: The salary range of PHP 75,000 - PHP 100,000 per month for a Senior Marketing Designer in Makati, Philippines, is competitive, aligning with industry benchmarks for experienced professionals in creative roles within a major metropolitan area. This range reflects the blend of advanced design skills, strategic brand management, and B2B marketing experience required. The benefits package should be detailed to attract top talent, with a focus on professional growth and access to cutting-edge tools.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the professional services sector, likely focusing on business consulting, technology solutions, or talent acquisition, given the "Booth and Partners" name and the emphasis on B2B marketing. This implies a professional, client-centric, and results-oriented environment.

Company Size: Booth and Partners Pte Ltd is likely a medium to large-sized organization, indicated by the need for a dedicated Senior Marketing Designer and the structure implied by cross-functional teams like Marketing, People & Engagement, Sales, and Customer Success. This size often means established processes but also opportunities for impact.

Founded: [Company Founded Date - If available, otherwise, infer based on company description.] Booth and Partners has a history of operation, suggesting a stable but potentially evolving company culture that values expertise and brand consistency.

Team Structure:

• The Marketing team is likely a core function, with this Senior Marketing Designer being a key creative lead within it.

• This role will collaborate extensively with content creators, digital marketers, and campaign managers.

• Cross-functional collaboration is crucial, involving strong partnerships with Sales enablement, Customer Success, and People & Engagement teams to ensure unified brand messaging and employee experience. Methodology:

• A data-driven approach to marketing and design, with an emphasis on measurable results and ROI.

• A strong focus on brand consistency and strategic alignment across all marketing efforts.

• An iterative approach to digital experiences, utilizing UI/UX best practices and continuous improvement.

• Integration of modern technology, including AI tools, to enhance creative workflows and efficiency.

Company Website: [hirebooth.com]

📝 Enhancement Note: The company context suggests a professional services firm that values strategic marketing and a strong brand presence. The Senior Marketing Designer will be a pivotal figure in shaping this brand's visual narrative, working within a structured yet collaborative environment that embraces innovation and data-driven decision-making.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It signifies a high degree of autonomy, strategic input, and ownership over key brand and marketing design initiatives. The role requires not just execution but also leadership in visual strategy and brand stewardship.

Reporting Structure: The Senior Marketing Designer likely reports to a Marketing Manager, Director of Marketing, or potentially a Head of Brand/Creative. They will work closely with various department heads and stakeholders across the organization.

Operations Impact: The role's impact is direct and significant, influencing brand perception, lead generation through compelling collateral and digital assets, customer engagement via website and campaign design, and employee engagement through internal communications and event branding. Success directly contributes to Booth and Partners' market positioning and business growth.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like digital product design, brand system architecture, or AI-driven creative workflows.

• Leadership: Potential to move into a Creative Lead or Art Director role, managing a small team or overseeing broader creative projects, as the marketing function scales.

• Skill Development: Continuous learning through access to new design technologies, AI tools, and industry best practices, supported by the company.

• Cross-functional Exposure: Gaining broader business acumen by working closely with sales, customer success, and HR on their design needs.

📝 Enhancement Note: As a "Senior" role, career progression often involves taking on more strategic oversight, potentially leading projects or a small team, or specializing in a high-demand area like digital experience design or AI integration within creative processes. The emphasis on "innovation & emerging technology" suggests a path for those who stay ahead of the curve.

🌐 Work Environment

Office Type: This role is designated as "On-site," indicating a traditional office-based work environment. This setup fosters in-person collaboration, team cohesion, and direct mentorship opportunities.

Office Location(s): The role is based in Makati, Metro Manila, Philippines, a prominent business district known for its corporate offices, accessibility, and vibrant professional community. This location offers convenience and access to resources.

Workspace Context:

• A collaborative office setting designed to facilitate teamwork and cross-departmental interaction, crucial for a role that interfaces with multiple teams.

• Access to necessary design hardware and software, including high-performance workstations and subscriptions to Adobe Creative Suite, Figma, and potentially other specialized design and AI tools.

• Opportunities for spontaneous brainstorming sessions and direct feedback with colleagues and stakeholders, enhancing the creative process.

• A professional atmosphere that supports focused work on detailed design projects while also encouraging creative energy.

Work Schedule: The standard working hours are 40 hours per week, typically Monday through Friday. While on-site, there may be an expectation for some flexibility to meet critical project deadlines or participate in time-sensitive events.

📝 Enhancement Note: The on-site requirement in a prime Makati location suggests an environment that values face-to-face collaboration and direct team interaction. This is typical for senior creative roles where mentorship and rapid feedback loops are beneficial for quality and brand consistency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational qualifications and creative alignment with Booth and Partners' brand.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design exercise or challenge, simulating a real-world marketing design task to evaluate their problem-solving skills, creativity, and proficiency in required tools (e.g., designing a social media campaign asset, a section of a white paper, or adapting existing brand elements).

• Portfolio Presentation & Interview: A deeper dive into your portfolio, discussing specific projects, your design process, strategic thinking, and how you approached challenges. This is also an opportunity to assess communication skills and cultural fit.

• Stakeholder Interviews: Meetings with key stakeholders from Marketing, Sales, or other relevant departments to evaluate collaboration style and understanding of business objectives.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and confirm alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your B2B marketing design expertise, brand leadership, and proficiency in the required tools (Adobe Suite, Figma, Canva, HubSpot). Prioritize quality over quantity.

• Showcase Process: For each project, briefly explain your role, the problem you were solving, your design process, the tools used, and the outcome or impact. Use case study formats where possible.

• Highlight B2B Relevance: Emphasize work that demonstrates understanding of B2B audiences, lead generation through design, and complex information design (e.g., white papers, case studies).

• Demonstrate Brand Stewardship: Include examples where you've applied, maintained, or evolved brand guidelines, showcasing your ability to be a brand guardian.

• Include Digital & Event Work: Ensure your portfolio reflects experience with digital assets (social media, web banners) and event-related graphics.

• Prepare for HubSpot Discussion: Be ready to talk about your experience with HubSpot or similar CMS platforms, even if it's not heavily featured in your portfolio.

Challenge Preparation:

• Understand the Brand: Research Booth and Partners' current branding, marketing efforts, and target audience to inform any design challenge responses.

• Focus on Objectives: In any challenge, critically analyze the stated objectives and tailor your design to meet them effectively.

• Articulate Rationale: Be prepared to clearly explain the "why" behind your design choices, linking them to brand strategy and business goals.

• Tool Proficiency: Ensure you are comfortable using the specified design tools under time constraints.

📝 Enhancement Note: The interview process for a senior creative role will heavily weigh the portfolio. Candidates should prepare to not only present their work but also articulate their strategic thinking, process, and ability to collaborate effectively within a B2B services environment. The potential design challenge emphasizes the need for practical, on-demand creative skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, image editing, and page layout. This includes Photoshop, Illustrator, and InDesign.

• Figma: A collaborative interface design tool, crucial for modern digital design workflows, prototyping, and team-based design projects.

• Canva: A user-friendly graphic design platform, valuable for rapid asset creation, social media graphics, and empowering non-designers within the organization.

Analytics & Reporting:

• HubSpot: The primary platform for website management, digital campaign execution, and potentially CRM integration. Proficiency here is key for managing digital assets and tracking performance.

• Web Analytics Tools (e.g., Google Analytics): While not explicitly listed, understanding how design impacts website traffic, engagement, and conversions is vital.

CRM & Automation:

• HubSpot: Likely serves as the CRM and marketing automation platform, requiring the designer to understand how assets integrate into campaigns and customer journeys.

• AI-Powered Creative Tools: A growing area of interest, including tools that assist with content generation, image editing, workflow automation, and design concepting.

📝 Enhancement Note: The technology stack is modern and focused on efficiency and collaboration. Proficiency in Adobe Creative Suite and Figma is non-negotiable for a Senior Designer. The explicit mention of HubSpot highlights its central role in the marketing technology ecosystem, requiring the designer to be comfortable working within its constraints and capabilities. Familiarity with AI creative tools is a significant differentiator.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to producing high-quality, polished creative work that reflects positively on the Booth and Partners brand.

• Collaboration: A strong emphasis on teamwork, open communication, and working effectively across departments to achieve shared goals.

• Innovation: An openness to exploring and adopting new technologies, creative approaches, and design trends, particularly in AI.

• Strategic Impact: A focus on how design contributes to business objectives, drives engagement, and supports overall organizational growth.

• Brand Stewardship: A deep respect for and dedication to maintaining and elevating the company's visual identity and brand integrity.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, content, sales, and HR teams, acting as a bridge between creative vision and business needs.

• Feedback-Oriented: An environment that encourages constructive feedback on design work to refine assets and ensure alignment with objectives.

• Proactive Communication: Expectation to proactively communicate project status, potential challenges, and creative solutions to stakeholders.

• Shared Ownership: A culture where team members feel a sense of shared responsibility for the success of marketing initiatives and brand perception.

📝 Enhancement Note: The culture appears to value both creative excellence and strategic business alignment. The Senior Marketing Designer is expected to be a proactive collaborator and a guardian of the brand, contributing to a results-oriented and innovative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Effectively translating diverse stakeholder needs and business goals into compelling visual designs that resonate with target audiences.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand experience across digital platforms, print collateral, events, and internal communications, which can be complex.

• Adopting and Integrating New AI Technologies: Staying current with rapidly evolving AI tools and effectively incorporating them into existing design workflows to enhance efficiency and creativity.

• Managing Multiple Stakeholders and Projects: Effectively prioritizing and executing numerous design requests from various departments with competing deadlines.

Learning & Development Opportunities:

• Advanced Design & AI Training: Access to courses, workshops, and resources focused on cutting-edge design techniques, UX/UI advancements, and AI applications in creative fields.

• Industry Conferences: Opportunities to attend marketing, design, and technology conferences to gain insights into emerging trends and network with peers.

• Cross-Departmental Projects: Engaging in projects that expose the designer to different facets of the business, fostering a broader understanding of company strategy and operations.

• Mentorship: Potential for guidance from senior marketing leaders or industry professionals, aiding in career advancement and skill refinement.

📝 Enhancement Note: The challenges are typical for a senior creative role in a dynamic business environment, emphasizing the need for strong strategic thinking, adaptability, and excellent project management skills. The growth opportunities are geared towards continuous professional development in both core design competencies and emerging technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong creative vision with strict brand guidelines. How did you ensure both were met?" (Tests brand stewardship, problem-solving, and negotiation skills.)

• "How would you approach designing a comprehensive collateral suite for a new B2B service offering, from white paper to sales presentation?" (Assesses strategic design thinking, process, and understanding of B2B marketing needs.)

• "Tell us about your experience incorporating AI tools into your design workflow. What benefits or challenges have you encountered?" (Evaluates adaptability, innovation, and practical application of new technologies.) Company & Culture Questions:

• "What do you understand about Booth and Partners' brand, and how would your design approach contribute to its continued growth and perception?" (Tests research, strategic alignment, and brand understanding.)

• "How do you proactively collaborate with non-design stakeholders (e.g., sales, content) to ensure design projects meet their needs and objectives?" (Assesses communication, collaboration, and stakeholder management skills.)

• "How do you measure the success of your design work, particularly in a B2B marketing context?" (Probes understanding of impact, ROI, and data-driven design.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, frame it as a mini case study: Problem -> Solution (Your Design) -> Outcome/Impact.

• Highlight B2B & Brand Focus: Emphasize projects that showcase your ability to design for B2B audiences and your role as a brand guardian.

• Demonstrate Tool Proficiency: Be ready to discuss your use of Adobe Suite, Figma, Canva, and HubSpot within your projects.

• Showcase Process & Adaptability: Explain your design process and how you handle feedback, revisions, and tight deadlines.

• Prepare for AI Discussion: Have specific examples ready of how you've used or would use AI tools to enhance design outcomes or efficiency.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a deep understanding of B2B marketing design, strong brand stewardship, and adaptability to new technologies like AI. The portfolio presentation is the core of the interview, so candidates must be able to articulate the "why" and "how" behind their work.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on the Zoho Recruit portal.

• Curate a targeted portfolio: Select 5-7 of your strongest B2B marketing design projects, emphasizing brand development, collateral creation, and digital assets. Ensure it's easily accessible online (e.g., personal website, Behance, or a shared cloud link).

• Tailor your resume: Highlight your 4-5+ years of relevant experience, proficiency in Adobe Creative Suite, Figma, Canva, and HubSpot, and any experience with AI creative tools or B2B service brands. Quantify achievements where possible.

• Prepare your portfolio walkthrough: Practice presenting your selected projects, focusing on your role, design process, strategic rationale, and the impact of your work. Be ready to discuss your experience with B2B marketing and brand stewardship.

• Research Booth and Partners: Understand their services, target audience, current marketing efforts, and brand identity to inform your responses during interviews and any potential design challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.