Senior Marketing & Web Designer

📍 Job Overview

Job Title: Senior Marketing & Web Designer

Company: Stape

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Marketing Operations & Design

Date Posted: May 20, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for defining and executing the visual identity of a rapidly growing global fintech product, focusing on external communications that are bold, conversion-focused, and trustworthy.

• Key responsibilities include maintaining and evolving the brand book, building and scaling a comprehensive design system, and developing high-impact landing pages and web templates.

• The position demands a strategic approach to visual consistency across all touchpoints, from digital marketing assets to sales presentations and product interfaces.

• Successful candidates will leverage advanced design tools and be adept at integrating AI technologies to enhance workflow efficiency and creative output.

📝 Enhancement Note: While the job title is "Senior Marketing & Web Designer," the description heavily implies a role that bridges marketing operations, brand management, and digital design, with a strong emphasis on driving conversions through visual strategy. The operations aspect lies in building scalable systems and ensuring consistent execution across various channels.

📈 Primary Responsibilities

• Brand Stewardship & Evolution: Maintain, refine, and propose updates to the existing brand book to ensure its relevance and effectiveness in the fintech landscape.

• Design System Development: Build, structure, and maintain a scalable design system for marketing and web environments, ensuring consistency and efficiency in design execution.

• Web & Landing Page Creation: Develop concepts and implement high-conversion landing pages and page templates using platforms like Tilda, with a focus on cross-browser compatibility and design version control.

• Visual Consistency Assurance: Ensure a unified and consistent visual identity of the product and brand across all external touchpoints, including website, marketing collateral, and digital campaigns.

• Asset Creation & Production: Create final graphic assets for various needs, including digital creatives, social media announcements, sales and product presentations, merchandise, and event booths.

• Creative Direction & Execution: Rethink current visual styles and competitive landscapes to define and execute a clear, bold, and trustworthy creative direction for external communications.

• AI Integration: Proactively utilize and integrate AI tools into design workflows to enhance speed, creativity, and efficiency.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand thinking and hands-on execution, requiring a candidate who can manage both high-level creative direction and detailed implementation. The focus on "conversion-focused" and "reliability and speed" points to a strong understanding of marketing operations goals.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong academic foundation in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for senior roles.

Experience: 5+ years of overall design experience, with a minimum of 3 years specifically in web design or commercial design.

Required Skills:

• Visual Design Expertise: Strong visual taste, a solid understanding of global design trends, and a proven ability to adapt design across different environments while maintaining visual identity.

• Web Design & Development: Experience in building and fine-tuning landing pages on platforms such as Tilda, Webflow, or Lovable, with an understanding of cross-browser compatibility.

• Design Software Proficiency: Advanced expertise in Figma and Adobe Illustrator for rapid and high-quality execution.

• Brand & System Thinking: Ability to maintain, refine, and unify brand books and build scalable design systems.

• Graphic Asset Creation: Proven experience creating diverse graphic assets, including creatives, presentations, and other marketing materials.

• Motion & Interactive Design: Good working knowledge of motion and interactive design tools like After Effects and Spline.

• AI Tool Integration: Willingness and demonstrated ability to use AI tools to enhance design workflows.

• Soft Skills: Strong attention to detail, a high degree of ownership, excellent organization, and the ability to work independently at high speed.

• Language Proficiency: Fluent in English to effectively communicate within a global team.

Preferred Skills:

• Experience with specific fintech or SaaS branding challenges.

• Familiarity with A/B testing principles for landing page optimization.

• Experience in refining website structure and managing design versions.

• Proactive learning through design resources like Mobbin, Dribbble, and other industry platforms.

📝 Enhancement Note: The emphasis on "high execution speed," "ownership," and "ability to work independently" suggests that candidates who can demonstrate self-sufficiency and project management capabilities will be highly valued. The inclusion of AI tools as a requirement indicates a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a minimum of 3 years of web design and commercial creative work.

• Specific examples of landing pages with demonstrated conversion focus or design strategy.

• Case studies or examples of building and maintaining design systems or unifying visual styles across platforms.

• Examples of branding work, including brand book elements or visual identity guidelines.

• Demonstrations of graphic asset creation for diverse marketing needs (social media, presentations, etc.).

• Evidence of expertise in Figma and Adobe Illustrator, showcasing complex projects.

Process Documentation:

• While not explicitly stated as a deliverable, the role implies a need to document the design system's components and usage guidelines for scalability and team alignment.

• Candidates should be prepared to articulate their process for concept development, execution, and iteration.

• The ability to explain the integration of AI tools into their workflow and the resulting process improvements will be crucial.

📝 Enhancement Note: The portfolio is paramount for this role. It needs to clearly demonstrate not just aesthetic skill but also strategic thinking related to conversion, brand consistency, and system scalability. For a "Senior" role, a robust portfolio that highlights problem-solving and impact is expected.

💵 Compensation & Benefits

Salary Range:

Based on the Senior level, London location, and the specialized nature of the role (Fintech, Marketing Operations, Design), a competitive salary range is estimated. For a Senior Marketing & Web Designer in London with 5+ years of experience and specialized skills in Figma, Adobe Illustrator, and web platforms, the estimated salary range would be between £55,000 - £75,000 per annum.

Benefits:

• Opportunity to own and shape the visual identity of a fast-growing global fintech product: High impact and significant creative control.

• Full ownership over external brand and design direction: Direct influence on growth and conversion metrics.

• Fully remote, full-time role: Flexibility and work-life balance.

• Flexible working hours: Primarily aligned with CET time zones, offering adaptability.

• Work in a product-driven, design-aware team: Collaborative environment with high standards.

• Autonomy: Freedom to execute and make design decisions.

• Support for professional growth: Opportunities for learning and development.

Working Hours: Full-time, with flexible working hours, primarily around CET (Central European Time) zones. This suggests approximately 40 hours per week, with the flexibility to manage one's schedule within operational needs.

📝 Enhancement Note: The salary estimation is based on data from industry salary aggregators for similar roles in London, considering the specified experience level and specialized skill set. Benefits are directly drawn from the job description, highlighting the significant ownership and impact opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically focusing on payout infrastructure for global teams and compliant hiring/payment solutions for remote talent.

Company Size: Stape is described as a fast-growing company targeting significant growth, implying a dynamic, possibly Series A or B funded startup environment. This size typically ranges from 50-250 employees, allowing for both structure and agility.

Founded: The founding date is not provided, but the focus on rapid growth and modern infrastructure suggests a relatively recent establishment, likely within the last 5-10 years.

Team Structure:

• The role reports into a marketing or product function, working closely with a UX/UI product designer.

• It operates within a "product-driven, design-aware team" that values high standards and autonomy.

• Collaboration is expected to be cross-functional, particularly with marketing, product, and potentially engineering teams to ensure brand consistency across all touchpoints.

Methodology:

• Data-Driven Design: The emphasis on "conversion-focused" and "impact on growth" suggests that design decisions are informed by performance data and business objectives.

• Agile Development & Iteration: The fast-growing nature and remote-first approach imply an agile methodology, where continuous improvement and rapid iteration are key.

• Systematic Approach: Building a scalable design system and maintaining brand consistency points to a structured and systematic approach to design operations.

Company Website: https://www.stape.io/

📝 Enhancement Note: Stape operates in the competitive B2B fintech space, where trust, reliability, and a professional image are paramount. The company culture appears to value autonomy, high standards, and a forward-thinking approach to technology, including AI.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" role, indicating a level of autonomy, strategic input, and the ability to lead specific design initiatives. It's beyond junior execution and requires independent problem-solving and decision-making. The role is positioned to "own and shape" the visual identity, signifying significant responsibility.

Reporting Structure: The role works closely with a UX/UI product designer and will likely report to a Marketing Lead, Head of Marketing, or potentially a Head of Product, depending on the organizational structure. The emphasis is on collaboration rather than a strict hierarchical command.

Operations Impact:

• Revenue Growth: Directly impacts conversion rates through compelling landing pages, website design, and marketing collateral.

• Brand Perception: Shapes how clients and prospects perceive Stape's reliability, professionalism, and innovation in the fintech space.

• Operational Efficiency: A well-defined design system and brand guidelines streamline content creation and marketing efforts, reducing time and resources needed for execution.

• Product Adoption: Ensures visual consistency between marketing materials and the product itself, contributing to a cohesive user experience.

Growth Opportunities:

• Strategic Design Leadership: Opportunity to evolve into a Design Lead or Art Director role, potentially managing junior designers or a broader creative function.

• Specialization: Deepen expertise in fintech branding, conversion-focused web design, or advanced motion/interactive design.

• Process Improvement: Lead initiatives to further optimize design workflows, implement new tools (including AI), and enhance the design system.

• Cross-functional Exposure: Gain experience working closely with product, engineering, and marketing teams, understanding the broader business context.

📝 Enhancement Note: The "Senior" title and emphasis on ownership suggest ample room for growth. The candidate has the potential to significantly influence the company's visual direction and contribute to its rapid growth trajectory.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed team environment where collaboration occurs primarily through digital channels.

Office Location(s): While based in London, the role is fully remote and requires working within CET time zones. This means candidates can be located anywhere that allows them to operate effectively within these hours.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, relying on communication tools (e.g., Slack, Zoom, email) and project management platforms.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Illustrator, After Effects, Spline) and potentially specific web development platforms (Tilda, Webflow).

• Autonomy & Flexibility: The remote nature and flexible hours foster an environment of trust and autonomy, where individuals manage their time and tasks to meet objectives.

• Design-Aware Culture: The team is described as "design-aware," indicating an appreciation for good design and a willingness to invest in visual quality.

Work Schedule: Full-time, with flexible working hours primarily around CET time zones. This offers significant flexibility for operations professionals to manage their personal lives while meeting professional demands.

📝 Enhancement Note: For a remote role, effective communication, self-discipline, and proficiency with digital collaboration tools are essential. The flexibility offered is a key advantage for operations professionals seeking work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, design processes, problem-solving approaches, and demonstrated impact (especially conversion-focused work).

• Skills Assessment: Practical exercises or case studies may be used to evaluate proficiency in Figma, Adobe Illustrator, web design principles, and potentially motion design or AI integration.

• Cultural Fit & Collaboration: Interviews with team members (e.g., UX/UI designer, Marketing Lead) to assess collaboration style, communication skills, and alignment with Stape's values.

• Final Interview: Likely with a hiring manager or senior leader to discuss strategic alignment and role ownership.

Portfolio Review Tips:

• Showcase Impact: Clearly articulate the business goals behind your design projects and the results achieved, especially for conversion-focused work. Quantify achievements where possible (e.g., "Increased landing page conversion by X%").

• Highlight Process: Detail your design process, from initial concept and research to execution and iteration. Emphasize how you've built design systems or unified brand identities.

• Demonstrate Versatility: Include a range of work that showcases your skills in web design, commercial creatives, presentations, and branding.

• Detail Tool Proficiency: Explicitly mention your expertise with Figma, Adobe Illustrator, and any motion/interactive tools used. Show examples of complex or efficient use of these tools.

• Explain AI Integration: If you've used AI tools in your design process, be prepared to explain how and what benefits it brought.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or impact area. Use clear descriptions and concise explanations.

Challenge Preparation:

• Web Design Challenge: Expect a task related to designing a landing page or section of a website that aims to drive a specific conversion goal. Focus on user flow, visual hierarchy, and call-to-action effectiveness.

• Brand Consistency Exercise: You might be asked to apply existing brand guidelines to new assets or propose how to evolve the brand visually.

• Figma/Illustrator Proficiency Test: A practical exercise to assess your speed and skill in creating design elements or layouts.

• Problem-Solving Scenarios: Be ready to discuss how you would approach challenges like unifying design across disparate platforms or improving website structure.

📝 Enhancement Note: The emphasis on "conversion-focused," "bold," and "trustworthy" execution means candidates must demonstrate how their design skills directly contribute to business objectives. A portfolio that tells a story of problem, solution, and impact will be highly effective.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI/UX design, wireframing, prototyping, and design system development. Expect advanced proficiency tests.

• Adobe Illustrator: Essential for vector graphics, logo work, and creating detailed visual assets.

• Adobe Creative Suite (General): While not explicitly listed, familiarity with Photoshop or other related tools is often beneficial.

• Motion & Interactive Design Tools:

  • After Effects: For creating animated graphics, explainer videos, and dynamic marketing assets.
  • Spline: For creating 3D designs and interactive web experiences.

Analytics & Reporting:

• While not directly a design tool, understanding how to interpret analytics (e.g., Google Analytics, Hotjar) to inform design decisions for conversion optimization is a significant advantage.

CRM & Automation:

Web Platforms:

• Tilda: Specific requirement for building and maintaining landing pages and website templates.

• Webflow/Lovable: Mentioned as alternative or complementary platforms, indicating a need for adaptability in web building.

• Cross-browser Compatibility: Understanding the nuances of how designs render across different browsers.

📝 Enhancement Note: Proficiency in Figma and Adobe Illustrator is non-negotiable. The inclusion of motion/interactive tools and AI integration points to a desire for a designer who can create modern, engaging digital experiences.

👥 Team Culture & Values

Operations Values:

• Excellence & High Standards: The team is described as "design-aware with high standards," indicating a commitment to quality and meticulous execution in all design outputs.

• Ownership & Autonomy: Individuals are expected to take full responsibility for their work and operate with a high degree of independence.

• Growth & Learning: A "product-driven" environment that supports "professional growth" suggests a culture of continuous learning and development.

• Efficiency & Speed: The need for "high execution speed" and the integration of AI point to an operational value placed on efficiency and rapid iteration.

• Impact-Driven: The focus on "conversion-focused" and "impact on growth" means that design efforts are measured by their contribution to business objectives.

Collaboration Style:

• Cross-functional Integration: Close collaboration with UX/UI designers, marketing, and potentially product teams is essential.

• Remote Collaboration: Proficiency in digital communication tools and asynchronous work practices is key.

• Design-Aware Feedback: The team's awareness of design suggests an environment where constructive feedback is given and received to elevate the quality of work.

• Proactive Contribution: A culture that encourages proactive suggestions for improving brand identity, design systems, and workflows.

📝 Enhancement Note: Stape's culture seems to blend the fast-paced, results-oriented nature of a growing startup with a genuine appreciation for design quality and professional development. The remote, distributed nature requires strong communication and self-management skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Conversion Goals: Ensuring that bold creative execution doesn't detract from clear calls-to-action and user experience.

• Rapid Iteration in a Fast-Growing Environment: The need to adapt quickly to evolving product features and market demands while maintaining brand integrity.

• Managing a Distributed Design Workflow: Effectively collaborating and ensuring alignment with team members across different time zones.

• Integrating New Technologies: Successfully incorporating AI tools and staying ahead of design technology trends to maintain a competitive edge.

• Defining and Scaling a Design System: The ongoing challenge of building and maintaining a robust design system that serves a growing product and marketing suite.

Learning & Development Opportunities:

• Strategic Design Leadership: Opportunity to define and lead the visual direction for a significant fintech product.

• Fintech Branding Expertise: Gaining deep experience in a specialized, high-growth industry.

• Advanced Tool Proficiency: Mastering AI-powered design tools and cutting-edge motion/interactive design techniques.

• Process Optimization: Leading initiatives to refine and automate design workflows, contributing to operational efficiency.

• Cross-functional Impact: Developing a broader understanding of how design contributes to sales, marketing, and product strategy.

📝 Enhancement Note: This role offers the chance to tackle complex design challenges within a dynamic fintech environment, with significant opportunities for professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach rethinking the visual style and competitive landscape for a fintech product like Stape, focusing on boldness, trust, and speed?" (Prepare to discuss your research methodology, conceptualization process, and how you'd align visual elements with brand messaging.)

• "Describe your process for building and maintaining a scalable design system for both marketing and web environments. What are the key components, and how do you ensure adoption?" (Focus on structure, documentation, and iteration.)

• "How do you balance creating visually compelling, 'bold' designs with ensuring clear calls-to-action and high conversion rates on landing pages?" (Prepare to discuss A/B testing, user psychology, and conversion-focused design principles.)

Company & Culture Questions:

• "Based on your understanding of Stape, how would you ensure visual consistency across all our touchpoints, from our website to sales presentations and social media?" (Demonstrate an understanding of brand guardianship.)

• "What does 'ownership' mean to you in a remote, senior design role, and how do you demonstrate it?" (Highlight proactivity, accountability, and decision-making.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around the story of each project: the challenge, your strategic approach, the execution, and the impact (quantified where possible).

• Visual Hierarchy: Ensure your slides are clean, visually appealing, and easy to follow, mirroring good design principles.

• Tool Demonstration: Be prepared to briefly show or discuss how you used specific tools like Figma or After Effects to achieve certain results.

• Focus on Impact: Emphasize projects that demonstrate conversion optimization, brand unification, or system development, as these align directly with the role's requirements.

• Conciseness: Respect the allocated time. Prioritize showcasing your most relevant and impactful work.

📝 Enhancement Note: Practice articulating your design philosophy and how it aligns with Stape's goals of conversion, trust, and speed. Be ready to discuss both the 'what' (your designs) and the 'why' (your strategic thinking behind them).

📌 Application Steps

To apply for this Senior Marketing & Web Designer position:

• Submit your application through the provided link on Stape's careers page.

• Portfolio Customization: Tailor your portfolio to highlight specific examples of landing pages, brand book elements, design system work, and commercial creatives that demonstrate your ability to create bold, conversion-focused, and trustworthy visuals for a fintech product.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of design experience, with at least 3 years in web or commercial design. Explicitly mention proficiency in Figma, Adobe Illustrator, After Effects, Spline, and Tilda. Highlight achievements related to brand consistency, conversion optimization, and independent project execution.

• Interview Preparation: Practice presenting your portfolio, focusing on your process, strategic thinking, and demonstrated impact. Prepare to discuss your approach to AI integration and your understanding of the fintech market.

• Company Research: Thoroughly research Stape. Understand their product, target audience, and current visual communication. Identify areas where your skills can make a significant impact, particularly in enhancing their external brand presence and conversion rates.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.