Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer - UK

Company: BJAK

Location: London, England, United Kingdom

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-06-12

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (with remote flexibility, UK-based required)

🚀 Role Summary

• Drive BJAK's brand narrative through the creation of high-impact visual assets for diverse marketing channels, including digital, social media, and advertising.

• Translate complex creative briefs into visually compelling, on-brand designs that are optimized for conversion and user engagement, leveraging a strong understanding of performance marketing principles.

• Foster a collaborative design environment by mentoring junior designers and actively contributing to the continuous improvement of design processes and team capabilities.

• Champion brand consistency and quality across all touchpoints, ensuring a cohesive and impactful visual identity for BJAK's expanding digital presence.

• Innovate and integrate emerging technologies, particularly AI tools, into the design workflow to enhance concept generation, production efficiency, and creative output.

📝 Enhancement Note: This role sits at the intersection of creative execution and strategic marketing operations. The emphasis on "conversion-driven visuals," "performance insights," and "AI tools" indicates a need for a designer who not only possesses strong aesthetic skills but also understands how design directly impacts business objectives. The "flat organization" and "hands-on" expectation suggest a need for self-starters who can operate autonomously and contribute across various design disciplines.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of visual assets, including graphics for marketing campaigns, social media posts, web banners, digital advertisements, and short-form motion content.

• Interpret creative briefs and strategic objectives to develop bold, visually engaging designs that align with BJAK's brand guidelines and drive desired user actions.

• Collaborate closely with content creators, video producers, and performance marketing specialists to ensure cohesive and integrated campaign execution across all platforms.

• Analyze performance data and user feedback to iterate on and optimize existing visuals, enhancing their effectiveness and conversion rates.

• Maintain rigorous design quality control, ensuring consistency in branding, typography, and visual style across all brand touchpoints and communication channels.

• Develop clear and compelling visual communication materials to support product marketing initiatives, bridging the gap between product features and user understanding.

• Provide mentorship and guidance to junior designers, fostering their professional development and contributing to the overall growth and expertise of the design team.

• Stay abreast of the latest trends in digital design, motion graphics, and AI-powered creative tools, proactively identifying opportunities for innovation.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of both strategic thinking and hands-on execution. The emphasis on collaboration with performance marketing and content teams underscores the role's integration into broader GTM operations. The mentorship aspect points to a senior-level candidate expected to contribute to team development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Arts, Digital Media, or a related field is highly beneficial. Candidates are expected to demonstrate equivalent practical experience.

Experience: 5-8 years of professional experience in graphic design, motion design, or creative content production roles, with a proven track record of delivering impactful visual solutions. Experience in a fast-paced startup or digital-first environment is advantageous.

Required Skills:

• Advanced proficiency in graphic design principles, including layout, composition, color theory, and typography.

• Expertise in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, After Effects, and Premiere Pro.

• Proven ability to create high-impact visual assets for digital marketing channels (social media, web, ads).

• Experience in motion design and video editing for short-form content.

• Strong understanding of brand systems and the ability to maintain visual consistency across diverse platforms.

• Demonstrated ability to translate creative briefs into effective, conversion-focused visuals.

• Capacity to work efficiently under tight deadlines, iterate quickly, and manage multiple projects simultaneously.

• Aptitude for problem-solving and a proactive approach to creative challenges. Preferred Skills:

• Experience in producing commercial visual assets for short-form advertisements.

• Exposure to performance marketing principles and data-driven design optimization.

• Familiarity with AI tools for concept generation, asset creation, or workflow enhancement.

• Basic knowledge of sound editing or visual effects (VFX).

• Experience with template creation, visual systems, and managing brand libraries.

• Previous experience mentoring junior designers or leading design projects.

📝 Enhancement Note: The requirement for specific software proficiency (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and experience with AI tools is critical. The emphasis on a "strong portfolio demonstrating clean execution, storytelling, and design leadership" implies that candidates must showcase not just technical skill but also strategic thinking and the ability to lead creative initiatives. The "5-8 years" range for experience aligns with a senior-level role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of design work, with a strong emphasis on visual storytelling, clean execution, and demonstrable design leadership.

• Case studies detailing the design process from brief to final execution, highlighting problem-solving approaches and strategic considerations.

• Examples of high-impact design assets for marketing campaigns, social media, web, and digital ads, demonstrating an understanding of conversion optimization.

• Demonstrations of motion design capabilities, including short-form motion content and animated graphics.

• Evidence of maintaining brand consistency and applying brand systems across various touchpoints. Process Documentation:

• Showcase examples of how design processes were adapted or improved to meet project demands, particularly in fast-paced or iterative environments.

• Illustrate collaboration workflows with cross-functional teams (e.g., marketing, content, product), demonstrating how design input was integrated.

• Examples of how performance feedback or data was used to iterate and optimize designs, highlighting a data-informed design approach.

• Documentation of how design quality and brand standards were maintained throughout the production lifecycle.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond showcasing aesthetics to demonstrating a strategic, process-oriented approach. Candidates should be prepared to articulate their design thinking, collaboration methods, and how they've used data and feedback to drive design outcomes, especially in the context of marketing and conversion. The inclusion of AI tools in their portfolio work would be a significant advantage.

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 base salary per annum.

• Note on Salary: This range is based on the provided information and industry benchmarks for Senior Graphic Designers in London, UK, with 5-8 years of experience. Factors such as specific skills, portfolio strength, and interview performance will influence the final offer.

Benefits:

• Competitive salary package.

• Clear growth pathways into creative leadership positions.

• Opportunity to create high-impact visuals seen by millions of users globally.

• Exposure to a fast-moving team that values innovation, experimentation, and strong execution.

• Remote-friendly work environment, supporting flexibility while requiring UK residency.

Working Hours: The job listing implies a standard full-time work week, likely around 40 hours per week, with flexibility offered through the remote-friendly policy. Specific daily hours may vary, but output and project completion will be key performance indicators.

📝 Enhancement Note: The salary range provided is specific and aligns with senior-level design roles in a major metropolitan area like London. The benefits listed are strong, particularly the emphasis on career progression and high-impact work, which are attractive to experienced creative professionals. The "remote-friendly" aspect within a UK-based context suggests a hybrid model where some in-person collaboration in London may be expected or preferred.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, building superior application platforms, with a focus on insurance digitization and AI integration). BJAK is positioning itself at the forefront of technological advancement in application development.

Company Size: The description implies a growing, ambitious company with a global reach, likely ranging from 50-250 employees based on the context of a "flat organization," "densely talented team," and "London expansion."

Founded: While the founding date is not specified, the company's success in Southeast Asia with its insurance platform suggests a history of innovation and proven market impact. This indicates a company that values agility, disruption, and sustained growth.

Team Structure:

• The design team is likely integrated within a broader marketing or GTM (Go-to-Market) function, working closely with content, video, and performance marketing specialists.

• BJAK emphasizes a "very flat organization," suggesting minimal hierarchical layers and a direct reporting structure, possibly to a Head of Marketing or Creative Director.

• Cross-functional collaboration is a cornerstone, with designers expected to work hand-in-hand with various departments to ensure cohesive brand messaging and campaign success. Methodology:

• BJAK emphasizes a data-driven approach, expecting designers to leverage performance insights and feedback to refine creative output.

• Workflow planning and optimization are key, with an expectation for efficiency and speed in design production.

• Automation and efficiency practices are encouraged, particularly through the exploration and integration of AI tools into creative workflows.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as fast-paced, execution-oriented, and focused on engineering and product excellence. The "no fluff" mentality and emphasis on "hands-on" contributions are crucial for candidates to understand. This suggests a need for individuals who are proactive, results-driven, and comfortable with autonomy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level within the design function. It requires not only strong individual contribution skills but also the capacity to lead projects, mentor others, and contribute to strategic creative direction. The "growth pathways into creative leadership" suggest a clear progression beyond this senior individual contributor role.

Reporting Structure: The candidate will likely report to a Creative Lead, Head of Marketing, or a similar senior role within the marketing or GTM team. Given the "flat organization" structure, direct interaction with key stakeholders across departments is probable.

Operations Impact: The Senior Graphic Designer plays a critical role in shaping BJAK's brand perception and driving business outcomes. Their work directly influences marketing campaign effectiveness, user engagement, conversion rates, and overall brand coherence. By creating "conversion-driven visuals" and optimizing designs based on performance, they contribute directly to the company's revenue generation and market penetration efforts, particularly in the UK market.

Growth Opportunities:

• Skill Advancement: Deepen expertise in motion design, AI-driven creative tools, and performance marketing integration. Opportunities to lead specialized design initiatives.

• Leadership Development: Progress into roles such as Creative Lead, Art Director, or Head of Design, involving team management, strategic planning, and broader creative vision setting.

• Cross-functional Exposure: Gain deeper understanding of performance marketing, product development, and GTM strategies through close collaboration.

📝 Enhancement Note: The emphasis on "growth pathways into creative leadership" and the expectation to "mentor junior designers" clearly define this as a role with significant potential for career advancement. Candidates should be prepared to discuss their leadership aspirations and how they envision contributing to the team's growth.

🌐 Work Environment

Office Type: While the role is described as "remote-friendly" and requires UK residency, the mention of "BJAK's London expansion" suggests that there may be an office space or co-working hub available in London for collaboration, team meetings, and focused work, aligning with a hybrid work model.

Office Location(s): Primarily remote within the United Kingdom, with potential for in-person collaboration and team events in London.

Workspace Context:

• The workspace is designed for collaboration, likely featuring digital tools for remote teamwork and potentially physical spaces for in-person brainstorming and project reviews in London.

• Access to necessary design tools and technology will be provided or supported, enabling efficient remote and hybrid work.

• Opportunities for direct interaction with a "densely talented" team, fostering a culture of shared learning and collaborative problem-solving.

Work Schedule: The role is full-time, with a standard 40-hour work week. The "remote-friendly" aspect implies flexibility in daily working hours, allowing for asynchronous collaboration and personal work-life balance, provided project deadlines and team needs are met.

📝 Enhancement Note: The "hybrid" work arrangement, combined with a UK-based requirement and London expansion, suggests a need for candidates who can effectively manage their time and productivity in a remote setting while also being available for in-person collaboration in London when required.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with required skills and experience.

• Portfolio Presentation & Discussion: Candidates will likely present a curated selection of their work, discussing their design process, problem-solving approaches, and impact. This stage will focus on design leadership and strategic thinking.

• Skills Assessment/Creative Challenge: A practical exercise may be given, either before or during an interview, to evaluate specific design skills (e.g., creating a campaign asset, optimizing a visual, or a short motion piece). This could involve AI tool usage.

• Cross-functional Interviews: Conversations with marketing, content, or product team members to assess collaboration style, communication skills, and understanding of GTM objectives.

• Final Interview: Discussion with senior leadership to evaluate cultural fit, career aspirations, and overall strategic alignment with BJAK's mission.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your senior-level capabilities, design leadership, and understanding of conversion-driven design. Highlight work relevant to marketing campaigns, digital ads, and social media.

• Showcase Process: For each project, clearly articulate the brief, your problem-solving approach, design decisions, tools used (especially AI), and the outcome/impact. Use case study format.

• Quantify Impact: Wherever possible, include metrics or explain how your designs contributed to business goals (e.g., increased engagement, conversion rates).

• Highlight Mentorship: If you have mentoring experience, include examples or discuss your approach to guiding junior designers.

• Demonstrate AI Integration: Showcase any projects where AI tools were used in concepting, production, or optimization, explaining the benefits achieved.

Challenge Preparation:

• Be ready for a creative challenge that tests your ability to work quickly, apply brand guidelines, and deliver high-quality assets under pressure.

• Practice articulating your design rationale clearly and concisely, as if presenting to marketing stakeholders.

• Familiarize yourself with BJAK's current visual identity and marketing efforts to inform your approach.

📝 Enhancement Note: The interview process will heavily emphasize the candidate's portfolio and their ability to articulate the strategic impact of their design work. Candidates should prepare to discuss their experience with performance marketing, AI tools, and their leadership potential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for graphic design, layout, and asset creation).

• Figma: Crucial for collaborative design, prototyping, and UI/UX workflows.

• After Effects: Required for motion graphics, animations, and short-form video content.

• Premiere Pro: Essential for video editing and post-production of motion assets.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, platform-specific social media analytics) to understand performance insights and inform design optimizations.

• Proficiency in using data to drive design decisions and present ROI for creative work. CRM & Automation:

• While not a direct CRM role, understanding how design assets integrate with marketing automation platforms and CRM systems for campaign deployment is beneficial.

• Experience with template creation and visual systems that facilitate automated content generation or distribution. Emerging Technologies:

• AI Tools: Proficiency or demonstrated interest in AI tools for concept generation, image creation, asset enhancement, or workflow automation (e.g., Midjourney, DALL-E, Stable Diffusion, AI-powered editing plugins).

📝 Enhancement Note: The tool stack is comprehensive and reflects the demands of modern digital design and marketing operations. The explicit mention of AI tools is a key differentiator, suggesting BJAK is at the cutting edge of creative technology adoption.

👥 Team Culture & Values

Operations Values:

• Design Excellence & Craftsmanship: A commitment to producing visually stunning, technically proficient, and on-brand creative work.

• Data-Driven Impact: Using performance insights and user feedback to inform design decisions and maximize conversion rates.

• Efficiency & Speed: A focus on rapid iteration, timely delivery, and optimizing workflows to meet business demands.

• Collaboration & Ownership: Taking responsibility for one's work and actively partnering with cross-functional teams to achieve shared goals.

• Innovation & Experimentation: Encouraging exploration of new visual directions, technologies (including AI), and creative approaches.

Collaboration Style:

• Integrated Teamwork: Designers work closely with content creators, video producers, and performance marketers to ensure cohesive campaign messaging and execution.

• Feedback-Driven: An open culture of providing and receiving constructive feedback to continuously improve creative output.

• Agile & Iterative: A willingness to adapt to changing priorities and iterate quickly based on performance data and evolving project requirements.

📝 Enhancement Note: The values align with a high-performance, results-oriented environment. Candidates should be prepared to demonstrate how they embody these values in their work and interactions. The emphasis on "no fluff" and "smart design" suggests a pragmatic approach to creativity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality, innovative designs under tight deadlines in a fast-paced environment.

• Integrating AI Effectively: Successfully incorporating AI tools into the design workflow to enhance creativity and efficiency without compromising brand integrity or quality.

• Driving Conversion: Directly impacting business metrics through design choices, requiring a deep understanding of marketing objectives and user psychology.

• Maintaining Brand Consistency: Ensuring a unified brand experience across a growing range of digital touchpoints and campaign initiatives.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Mastering cutting-edge AI creative tools and advanced features in Adobe Creative Suite and Figma.

• Performance Marketing Acumen: Developing a deeper understanding of A/B testing, conversion rate optimization (CRO), and how design directly influences campaign performance.

• Creative Leadership: Opportunities to mentor junior designers, lead creative projects, and contribute to the strategic direction of BJAK's visual identity.

• Industry Exposure: Potential to attend industry events, workshops, or pursue certifications relevant to digital design, motion graphics, and emerging creative technologies.

📝 Enhancement Note: The challenges are inherent to a senior role in a growth-stage tech company. The opportunities are geared towards professional development in specialized areas of design and leadership, aligning with the "growth pathways" mentioned in benefits.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex creative brief into a successful, conversion-driven visual asset. What was your process, and what were the results?" (Focus on strategic thinking, process, and impact).

• "How do you approach mentoring junior designers? Can you provide an example of how you've helped a team member grow their skills?" (Assess leadership and team development capabilities).

• "Given BJAK's focus on AI, how would you integrate AI tools into your design process for a new marketing campaign? What are the potential benefits and drawbacks?" (Evaluate understanding of AI in design and strategic application). Company & Culture Questions:

• "What excites you about BJAK's mission and its approach to building application platforms?" (Gauge alignment with company vision).

• "How do you handle tight deadlines and a fast-paced, iterative work environment like BJAK's?" (Assess adaptability and work ethic).

• "Describe your approach to ensuring brand consistency across multiple channels and campaign types. How do you collaborate with other departments to achieve this?" (Evaluate understanding of brand management and cross-functional collaboration). Portfolio Presentation Strategy:

• Storytelling is Key: For each project, craft a narrative that explains the problem, your solution, the execution, and the measurable impact.

• Highlight Seniority: Showcase projects where you demonstrated leadership, strategic input, or mentored others.

• Emphasize Data & AI: Explicitly mention any instances where data or AI tools influenced your design decisions or improved outcomes.

• Be Concise yet Thorough: Prepare to speak to your work for 5-10 minutes per project, allowing ample time for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, process efficiency, and a proactive, collaborative attitude. Candidates should be ready to speak about their experience with performance marketing, AI tools, and their leadership potential.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in graphic design, motion design, and campaign asset creation. Prioritize projects that demonstrate conversion optimization, brand consistency, and any use of AI tools in your workflow. Include 2-3 detailed case studies.

• Resume Optimization: Tailor your resume to highlight 5-8 years of relevant experience, specific software proficiencies (Adobe Creative Suite, Figma, After Effects, Premiere Pro), and achievements related to marketing campaign success, design leadership, and mentorship. Integrate keywords from the job description naturally.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, strategic thinking, and the business impact of your work. Prepare to discuss your experience with AI tools and your approach to a fast-paced, collaborative environment.

• Company Research: Thoroughly review BJAK's website, understand their mission, explore their existing marketing efforts and visual identity. Consider how your skills can contribute to their London expansion and overall GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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