Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Technology

Date Posted: 2026-05-04T00:00:00

Experience Level: 5-10 Years

Remote Status: Remote OK (UK Based)

🚀 Role Summary

• Spearhead the creation of high-impact visual assets across diverse marketing channels, including social media, web, and advertising, ensuring cohesive brand storytelling.

• Translate creative briefs into visually compelling, on-brand, and conversion-driven designs, directly influencing campaign effectiveness.

• Drive brand consistency and quality across all customer touchpoints by adapting and optimizing visuals based on performance data and strategic feedback.

• Collaborate closely with content, video, and performance marketing teams to deliver integrated and impactful campaign executions.

• Take ownership of design projects, demonstrating leadership in creative problem-solving and mentoring junior designers to foster team growth.

📝 Enhancement Note: This role is for a Senior Graphic Designer, implying a strategic contribution beyond execution. The emphasis on "brand story," "conversion-driven visuals," and "mentoring" suggests a leadership component and a focus on the business impact of design, aligning with revenue-generating GTM strategies. The "remote-friendly" nature with a UK base indicates a need for strong asynchronous communication and self-management skills.

📈 Primary Responsibilities

• Develop and execute compelling visual assets for marketing campaigns, social media content, website graphics, digital advertisements, and short-form motion graphics.

• Translate strategic creative briefs into visually impactful designs that align with BJAK's brand identity and drive desired user actions (e.g., conversions, engagement).

• Partner with content writers, video producers, and performance marketing specialists to ensure a unified and effective message across all campaign materials.

• Analyze performance metrics and user feedback to iterate on, optimize, and refine visual assets for maximum impact and ROI.

• Uphold and advance design quality and brand consistency across all digital and physical touchpoints, acting as a guardian of the brand's visual language.

• Support product marketing initiatives by creating clear, persuasive, and visually engaging communication materials that highlight product value propositions.

• Provide guidance, mentorship, and constructive feedback to junior designers, fostering their professional development and contributing to the team's overall creative excellence.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input. The mention of "conversion-driven visuals" and "performance insights" directly links design work to GTM objectives, requiring a Senior Designer to understand marketing funnels and sales enablement beyond pure aesthetics. The mentoring aspect signifies a step towards leadership within the creative function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for senior-level creative roles. Equivalent practical experience will also be considered.

Experience: 5–8 years of progressive experience in graphic design, motion design, or creative content creation roles, with a demonstrated track record of impactful visual work.

Required Skills:

• Proven expertise in graphic design principles, including layout, composition, color theory, and typography.

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in motion design software such as After Effects.

• Experience with collaborative design tools like Figma for UI/UX design and prototyping.

• Ability to translate creative briefs into effective, on-brand visual assets for diverse marketing channels.

• Demonstrated experience in creating high-impact visuals for marketing campaigns, social media, web, and advertising.

• Skill in adapting and optimizing creative assets based on performance data and feedback loops.

• Excellent understanding of maintaining design quality and brand consistency across all touchpoints.

• Proficiency in video editing software such as Premiere Pro for short-form motion content.

Preferred Skills:

• Experience working with AI tools for concept generation, asset creation, or workflow enhancement.

• Exposure to performance marketing environments and understanding of conversion-driven design principles.

• Experience producing short-form advertisement assets or commercial visual content.

• Basic knowledge of sound editing or visual effects (VFX).

• Familiarity with developing and utilizing design templates, visual systems, and brand libraries.

• Experience in mentoring junior designers or leading small creative projects.

• Exposure to fast-paced startup environments and their unique demands.

📝 Enhancement Note: The emphasis on specific software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) is critical. The inclusion of "AI tools" and "performance marketing" suggests a forward-thinking approach, requiring candidates to be adaptable and data-aware. The portfolio requirement is paramount, needing to showcase not just aesthetic skill but also strategic thinking and leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrate expertise in graphic design, motion design, and visual storytelling.

• Case studies highlighting at least 3-5 significant projects, detailing the creative brief, your design process, the challenges encountered, and the measurable impact of your work (e.g., increased engagement, conversion rates, brand recognition).

• Visual examples of your ability to create cohesive brand systems and maintain design consistency across various platforms (web, social, ads, motion).

• Evidence of your leadership and mentorship capabilities, perhaps through examples of collaborative projects or guidance provided to junior designers.

Process Documentation:

• Showcase projects where you have successfully translated creative briefs into effective, conversion-driven visuals, outlining your approach to understanding objectives.

• Include examples of how you have iterated on designs based on performance data and feedback, demonstrating a data-informed design process.

• Present work that highlights your ability to maintain brand integrity and design quality across a wide range of applications and channels.

• If applicable, include examples of how you've integrated AI tools or new technologies into your design workflow to enhance efficiency or creativity.

📝 Enhancement Note: For a senior role, the portfolio is the primary evaluation tool. It must go beyond showcasing pretty pictures to demonstrating a strategic approach to design, problem-solving, and business impact. The inclusion of "conversion-driven visuals," "performance data," and "ROI" implies that designs are viewed as investments with expected returns, typical in GTM operations.

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 base salary per annum.

Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

Benefits:

• Competitive salary package.

• Clear growth pathways into creative leadership roles within the organization.

• Opportunity to own and create high-impact visuals seen by millions of users globally.

• Exposure to a fast-moving team that values smart design, experimentation, and effective execution.

• Remote-friendly working environment with a strategic focus on BJAK’s London expansion.

Working Hours: The role implies a standard full-time commitment, estimated at 40 hours per week, with the flexibility afforded by a remote work arrangement.

📝 Enhancement Note: The salary range is competitive for a Senior Graphic Designer in London with 5-8 years of experience. The benefits focus on career progression ("growth pathways into creative leadership") and impact ("ownership of high-impact visuals"), which are key motivators for senior talent. The remote aspect is highlighted as a benefit, suggesting flexibility. Salary estimation is based on the provided range and industry benchmarks for senior creative roles in London.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, application platforms, insurance digitization, and AI-integrated solutions). BJAK operates in the fast-paced InsurTech and AI-driven application development space, aiming to create efficient businesses and positive societal impact.

Company Size: The description implies a growing, dynamic organization. While not explicitly stated, the focus on "engineering and product excellence within a very flat organization" and the mention of "building new, superior applications" suggests a lean, agile, and potentially rapidly scaling tech company, likely with 50-250 employees.

Founded: The company has developed the "first and leading insurance platform in Southeast Asia," indicating a history of innovation and market leadership in its original region, suggesting a founding date perhaps in the late 2010s.

Team Structure:

• The operations team, including design, is characterized as "densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization."

• All members are expected to be "hands-on" and contribute directly, implying a collaborative and individual-contribution-driven structure rather than rigid hierarchy.

Methodology:

• Emphasis on "engineering and product excellence."

• Data-driven decision-making, evident in the responsibility to "adapt and optimize visuals based on performance insights and feedback."

• A culture of "building new, superior applications," suggesting innovation and continuous improvement.

• Flat organization structure encourages direct contribution and ownership.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK appears to be a tech-forward company with a strong emphasis on product development and market disruption. The "flat organization" and "hands-on" culture suggest an environment where individuals have significant autonomy and impact. The focus on AI and efficiency points to an innovative and forward-thinking approach, which would likely appeal to operations professionals seeking to leverage cutting-edge technologies.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of expertise and responsibility above junior or mid-level designers. It involves not only executing design tasks but also strategic input, creative leadership, and mentorship. The "Senior Graphic Designer" title suggests ownership of significant creative projects and a key role in shaping the brand's visual narrative.

Reporting Structure: While the organization is described as "very flat," a Senior Designer would likely report to a Head of Design, Creative Director, or Marketing Lead. They would also be expected to collaborate closely with various stakeholders across marketing, product, and potentially engineering teams.

Operations Impact: The Senior Graphic Designer's work directly impacts BJAK's Go-To-Market (GTM) strategy by creating visually compelling assets that drive customer acquisition and engagement. High-quality, conversion-focused designs contribute to lead generation, brand perception, and ultimately, revenue growth. The role is integral to communicating the company's value proposition and mission effectively to a global audience.

Growth Opportunities:

• Creative Leadership: Clear pathways exist for advancement into roles such as Art Director, Creative Lead, or Head of Design, with opportunities to manage larger teams and define creative strategy.

• Specialization: Potential to deepen expertise in areas like motion graphics, AI-driven design, or performance marketing visuals, becoming a subject matter expert.

• Cross-Functional Impact: Opportunity to gain broader business acumen by working closely with performance marketing, product, and potentially engineering teams, understanding how design integrates with overall business objectives.

• Mentorship Development: Growing leadership skills through mentoring junior designers, preparing for future management roles.

📝 Enhancement Note: The "Senior" designation is key, implying a strategic contributor role. Growth opportunities are framed around leadership and specialization, which are attractive for experienced operations professionals looking to advance their careers within a tech-focused company. The impact on GTM and revenue is a critical element for operations-minded candidates.

🌐 Work Environment

Office Type: The role is advertised as "Remote OK" with a specific requirement for being based in the UK, and a focus on BJAK's "London expansion." This suggests a primarily remote-first or hybrid model, with potential for in-person collaboration in London-based hubs or co-working spaces as the team grows.

Office Location(s): While the role is remote, the company has a strategic focus on London, indicating potential future office spaces or a strong presence in that city. The company's headquarters are in Southeast Asia, but this role is specifically for the UK market.

Workspace Context:

• Remote Collaboration: Expect a digitally connected environment where communication and collaboration happen primarily through online tools (e.g., Slack, video conferencing, project management software).

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and potentially AI-powered creative tools will be essential.

• Team Interaction: Despite being remote, there will be opportunities for regular interaction with the design team, marketing colleagues, and other stakeholders through scheduled meetings, virtual brainstorming sessions, and asynchronous communication channels.

Work Schedule: The role is full-time (estimated 40 hours/week) with a remote work arrangement, offering flexibility in structuring the workday. However, adherence to deadlines and responsiveness during core working hours relevant to the UK market will be expected.

📝 Enhancement Note: The remote nature is a defining characteristic. Operations professionals value clear communication protocols and accessible tools in a remote setting. The mention of "London expansion" indicates a growing team and potential for future in-person collaboration opportunities, which can be appealing for those seeking a blend of remote flexibility and team connection.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and experience against the role requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, focusing on 2-3 key projects that demonstrate your design leadership, creative problem-solving, and impact. Be prepared to discuss your process, rationale, and the results achieved.

• Skills Assessment/Creative Challenge: You may be asked to complete a small design exercise or a take-home challenge that simulates real-world tasks, assessing your technical skills, speed, and ability to align with BJAK's brand.

• Team/Hiring Manager Interview: A discussion focused on cultural fit, collaboration style, understanding of BJAK's mission, and your approach to mentorship and design leadership.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your senior-level expertise, leadership, and impact on business objectives (e.g., conversion, brand growth).

• Tell a Story: For each project, clearly articulate the problem, your process, the creative solutions you implemented, and the quantifiable results. Use data and metrics where possible.

• Highlight Leadership: Include examples of how you've mentored, collaborated, or led projects, demonstrating your senior-level capabilities beyond individual execution.

• Showcase Versatility: Demonstrate your skills across different mediums (web, social, motion) and your ability to maintain brand consistency.

• Be Ready to Discuss AI: If you have experience with AI tools, be prepared to discuss how you've incorporated them into your workflow and the benefits they provided.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge to grasp the objectives, target audience, and key messaging.

• Time Management: Plan your approach to complete the challenge within the allocated timeframe, prioritizing key elements.

• Brand Alignment: Ensure your solution aligns with BJAK's brand identity and the company's mission of efficiency and positive societal impact.

• Presentation: Be prepared to articulate your design choices and rationale clearly and concisely, as if presenting to stakeholders.

📝 Enhancement Note: The interview process strongly emphasizes the portfolio as a demonstration of strategic impact, not just aesthetic skill. Operations candidates should prepare to discuss how their design work contributes to business goals like conversion and brand recognition, aligning with GTM objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design tasks (Photoshop, Illustrator, InDesign).

• Figma: Crucial for collaborative design, UI/UX prototyping, and design system work.

• After Effects: Required for motion graphics, animations, and short-form video content creation.

• Premiere Pro: Necessary for video editing and assembling motion graphics into final assets.

Analytics & Reporting:

• While not direct tools for the designer, understanding how to interpret data from analytics platforms (e.g., Google Analytics, social media insights) to inform design decisions is critical.

CRM & Automation:

• No direct CRM/automation tools are listed for this role, but understanding how marketing campaigns are managed and automated can provide context for design asset integration.

📝 Enhancement Note: Proficiency in the specified Adobe suite, Figma, After Effects, and Premiere Pro is non-negotiable. The mention of "AI tools" suggests an openness to integrating emerging technologies into the design workflow, which is a key differentiator for operations-focused roles.

👥 Team Culture & Values

Operations Values:

• Excellence & Efficiency: A strong drive for "engineering and product excellence" and creating "superior applications" translates to a value placed on high-quality, efficient design work.

• Hands-On Contribution: All team members are expected to be "hands-on," valuing proactivity, direct contribution, and a willingness to roll up sleeves.

• Innovation & Adaptability: The company's mission to build new applications, integrate AI, and digitize industries implies a culture that embraces new ideas, experimentation, and continuous learning.

• Impact-Driven: The focus on creating successful businesses and positive societal impact suggests a value placed on work that has tangible results and contributes to a larger purpose.

• Collaboration: Working closely with content, video, and performance marketing teams indicates a value placed on cross-functional teamwork and integrated campaign execution.

Collaboration Style:

• Direct & Transparent: Given the "very flat organization," expect direct communication and feedback.

• Cross-Functional Integration: Designers will work tightly with other marketing functions, requiring clear communication and shared understanding of campaign goals.

• Data-Informed: Collaboration will likely involve reviewing performance data together to refine creative strategies.

• Mentorship-Oriented: Senior designers are expected to guide and support junior team members, fostering a collaborative learning environment.

📝 Enhancement Note: The culture emphasizes tangible results, innovation, and direct contribution. For operations professionals, this translates to an environment where their work is measured by its impact on business objectives, and where they are encouraged to be proactive and adaptable.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced startup environment, maintaining high design standards while meeting tight deadlines will be a continuous challenge.

• AI Integration: Staying ahead of the curve and effectively integrating new AI tools into the design workflow can be demanding, requiring continuous learning and experimentation.

• Global Brand Consistency: Ensuring visual assets resonate across diverse markets while maintaining a unified brand identity for a global platform.

• Measuring Design ROI: Clearly demonstrating the direct impact of design work on business metrics like conversion rates and customer acquisition, especially in a remote setting.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become proficient in cutting-edge AI tools for creative production and concept generation.

• Performance Marketing Design: Deepen understanding of how design directly influences campaign performance and conversion optimization.

• Creative Leadership Development: Through the mentorship role and potential for larger project ownership, develop skills for leading creative teams and defining strategic direction.

• Industry Trends: Exposure to the rapidly evolving InsurTech and AI application development sectors, providing insights into future design challenges and opportunities.

📝 Enhancement Note: The challenges highlight areas where a proactive, operations-minded individual can excel by bringing structure, data analysis, and strategic thinking to creative processes. The growth opportunities align with career advancement within specialized creative fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex creative brief into a visually impactful and conversion-driven campaign. What was your process, and what were the results?" (Focus on process, data, and ROI).

• "How do you ensure brand consistency across multiple channels and adapt visuals for different platforms while maintaining a cohesive brand story?" (Focus on brand systems and strategic application).

Company & Culture Questions:

• "What interests you most about BJAK's approach to building application platforms with AI integration?" (Show research and alignment with AI/tech focus).

• "How do you approach mentorship, and what is your philosophy on fostering growth within a creative team?" (Demonstrate leadership and team-building potential).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly define the problem, your strategic approach, the design solutions, and the measurable outcomes.

• Quantify Impact: Use data points (e.g., % increase in click-through rates, % improvement in engagement, conversion lift) to demonstrate the business value of your design work.

• Showcase Process & Rationale: Explain why you made certain design choices, detailing your thought process and how it aligned with objectives.

• Highlight Leadership: Point out instances where you guided junior designers, collaborated effectively with other teams, or took initiative beyond the core brief.

• Be Prepared for Live Exercises: If a challenge is given, focus on clear communication of your thought process and demonstrating your core skills efficiently.

📝 Enhancement Note: Interview questions will likely probe for strategic thinking, data-driven decision-making, and leadership capabilities, mirroring the expectations of operations roles. Candidates should prepare to articulate the business impact of their design work.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby HQ.

• Customize Your Resume: Tailor your resume to highlight your 5-8 years of experience, proficiency in required design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro), and any experience with AI tools or performance marketing. Emphasize achievements with quantifiable results.

• Curate Your Portfolio: Select 3-5 of your strongest projects that showcase leadership, strategic thinking, and measurable impact. Ensure each project clearly outlines the brief, your process, challenges, and outcomes. Prepare to present this portfolio effectively.

• Prepare for Design Challenges: Familiarize yourself with common design tasks for marketing campaigns, social media, and web assets. Practice articulating your design decisions and rationale under time constraints.

• Research BJAK: Understand BJAK's mission, its position in the InsurTech and AI application space, and its company culture. Be ready to discuss why you are a good fit for their "densely talented, highly motivated" team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.