Senior Graphic Designer: Digital Marketing

📍 Job Overview

Job Title: Senior Graphic Designer: Digital Marketing

Company: Fastbreak AI

Location: Charlotte, North Carolina, United States

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: August 24, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and user experience across digital marketing channels, including websites, landing pages, and digital advertisements.

• Develop and maintain brand consistency across all marketing materials, product portfolios, and audience segments (professional sports, youth sports, and consumer brands).

• Collaborate closely with marketing, product, sponsorship, and sales teams to translate business objectives into compelling visual narratives and user-centric designs.

• Oversee and contribute to video and social content creation, ensuring high-quality production and adherence to brand guidelines.

• Leverage design expertise to enhance B2B lead generation efforts through effective sales collateral and digital assets.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the responsibilities heavily lean into digital marketing creative operations and brand management, requiring a strategic approach to visual communication that directly supports Go-To-Market (GTM) strategies and sales enablement. The role emphasizes not just aesthetic creation but also the strategic application of design to drive engagement and conversions.

📈 Primary Responsibilities

• Conceptualize, design, and produce engaging digital assets, including website banners, social media graphics, email templates, and interactive elements.

• Lead the design and ongoing updates for marketing websites and landing pages, ensuring a dynamic, on-brand, and user-friendly experience.

• Develop comprehensive sales collateral, including pitch decks, one-pagers, and case studies, to support the sales team's outreach and conversion efforts.

• Create visually compelling video content and manage photo/video shoots, including studio setup, directing talent, and post-production editing.

• Ensure strict adherence to brand guidelines across all company touchpoints, acting as a brand guardian for internal and external communications.

• Collaborate with product teams to design user interfaces and user experiences for new features or product updates.

• Manage multiple design projects simultaneously in a fast-paced startup environment, prioritizing tasks and meeting deadlines effectively.

• Contribute to the development of creative strategies for digital advertising campaigns, optimizing visuals for performance and engagement.

• Design branded merchandise and promotional materials to support marketing initiatives and brand visibility.

📝 Enhancement Note: The responsibilities indicate a blend of individual contribution and oversight, particularly in video production. The emphasis on "multiple web properties," "pro sports, youth sports audiences and consumer brand audiences," and "B2B expertise" suggests a need for a designer capable of segmenting creative strategies while maintaining a cohesive overarching brand.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience. Experience:

• 5+ years of professional experience in graphic design and web design, with a strong preference for experience within a startup or small company setting.

• Proven track record of designing successful sales decks, websites, landing pages, social media content, and sales collateral.

• Demonstrated experience in managing and executing video production and editing projects. Required Skills:

• Design Software Proficiency: Expert-level skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Presentation Software: Advanced proficiency in PowerPoint and Google Slides for creating dynamic sales presentations and reports.

• User-Centric Design: Deep understanding of user experience (UX) and user interface (UI) design principles, with the ability to apply them to web and digital assets.

• Brand Management: Strong ability to understand, interpret, and enforce brand guidelines to ensure consistency across all creative outputs.

• Video Production & Editing: Practical experience in setting up studios, managing photo and video shoots, and proficiency in video editing software.

• Collaboration & Communication: Excellent interpersonal skills for effective cross-functional collaboration with marketing, sales, and product teams.

• Adaptability & Project Management: Ability to manage multiple projects concurrently, adapt to changing priorities, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• B2B Marketing Experience: Familiarity with the nuances of B2B lead generation and marketing strategies, particularly within software companies.

• Digital Marketing Strategy: Understanding of digital marketing principles, including SEO, SEM, and social media marketing, and how design contributes to campaign success.

• Motion Graphics: Experience with motion graphics design and animation for digital content.

• Web Development Fundamentals: Basic understanding of HTML/CSS and web development principles to facilitate collaboration with web developers.

📝 Enhancement Note: The requirement for "not an ideal position for perfectionists" suggests a need for a designer who can prioritize speed and impact over absolute polish in certain situations, a common trait in fast-moving startup environments. The explicit mention of "5+ years" aligns with a senior-level role, expecting a high degree of autonomy and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of design work, with a strong emphasis on digital marketing assets, web design, and sales collateral.

• Specific examples of work created for startup or fast-paced environments, demonstrating adaptability and rapid iteration.

• Case studies or examples of how design initiatives directly contributed to business objectives, such as increased user engagement, lead generation, or brand recognition.

• Demonstrations of proficiency in Figma, Adobe Creative Suite, and presentation software (PowerPoint/Google Slides).

• Visual examples of video production, including directing shoots, and video editing work. Process Documentation:

• Examples of how design processes were optimized for efficiency and collaboration within a team.

• Documentation or case studies detailing the design process from brief to final execution for key projects.

• Evidence of maintaining brand consistency across diverse marketing channels and audience segments.

• Workflow examples illustrating collaboration with cross-functional teams (marketing, sales, product).

📝 Enhancement Note: The explicit requirement for a portfolio without which applications will not be considered underscores its critical importance. The portfolio needs to clearly demonstrate not just creative skill but also strategic thinking, understanding of B2B and digital marketing objectives, and experience in a dynamic environment.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience in Charlotte, NC, and considering the startup environment with a "work hard, play hard" culture, a competitive salary range would typically fall between $85,000 - $115,000 annually. This estimate accounts for the specialized skills in digital marketing, video production, and B2B contexts.

• Research Methodology: This estimate is derived from analyzing salary data from reputable sources such as Glassdoor, LinkedIn Salary, and Salary.com for similar roles in the Charlotte, NC metropolitan area. Adjustments were made based on the specified experience level (5+ years), the full-time employment type, and the emphasis on digital marketing and B2B expertise, which often commands a premium.

Benefits:

• Competitive salary and comprehensive benefits package.

• Health, Dental, and Vision Insurance: Robust coverage to ensure employee well-being.

• 401(k) Plan with Employer Contributions: A retirement savings plan designed to help employees invest in their future, with company matching.

• Flexible Hours: Opportunities for schedule flexibility, allowing for better work-life integration.

• "Work Hard, Play Hard" Environment: A dynamic and energetic workplace culture that values innovation and employee engagement.

• Impactful Role: The opportunity to significantly influence the brand and marketing direction of a rapidly growing, well-funded company.

Working Hours:

• Full-time, typically 40 hours per week. The mention of "Flexible hours" suggests some degree of autonomy in scheduling, provided work is completed and collaboration needs are met.

📝 Enhancement Note: The salary range is an estimation based on market data for similar roles and experience levels in the specified location. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and Fastbreak AI's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI in Sports Operations), Marketing, Digital Media. Fastbreak AI operates at the intersection of sports technology and AI, aiming to revolutionize how sports organizations manage their operations. This industry context implies a fast-paced, innovation-driven environment.

Company Size: The description emphasizes a "small team setting" and a "startup energy," suggesting a company size that is likely in the early to growth stages, perhaps ranging from 15-50 employees. This means opportunities for significant individual impact and direct collaboration with leadership.

Founded: While the founding date is not provided, the description of Fastbreak AI as "rapidly growing and well-funded" indicates a company that has moved past the initial ideation phase and is in a scaling phase, likely having been founded within the last 5-10 years.

Team Structure:

• Marketing Team: The role reports to the Head of Marketing, indicating a structured marketing department, albeit likely lean in a startup environment.

• Cross-Functional Collaboration: The Senior Graphic Designer will work closely with Marketing, Product, Sponsorship, and Sales teams, highlighting a highly collaborative and integrated GTM approach.

• Specialization: The team is likely composed of specialists in various marketing functions, with this role focusing on creative execution and brand stewardship.

Methodology:

• Data-Driven Creativity: The role emphasizes designing "with purpose, driving user engagement and conversions," suggesting a data-informed approach to creative development.

• Agile Development: The "fast-paced environment" and need for "rapidly iterate and manage multiple projects simultaneously" point towards agile methodologies in both design and marketing execution.

• Brand Optimization: Continuous brand optimization is a key theme, indicating a focus on iterative design improvements and performance tracking.

Company Website: https://www.fastbreak.ai/

📝 Enhancement Note: The company culture described is typical of a growth-stage startup: dynamic, fast-paced, and with a strong emphasis on individual contribution and impact. The "work hard, play hard" mentality suggests a demanding but potentially rewarding environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a level of expertise and responsibility beyond junior or mid-level designers. It requires independent work, strategic input, and the ability to mentor or guide junior team members if they exist. The scope includes owning significant areas of the digital presence and collaborating at a high level.

Reporting Structure: The Senior Graphic Designer reports directly to the Head of Marketing. This provides a clear line of communication and mentorship, with direct exposure to marketing strategy and leadership.

Operations Impact: The role has a direct and significant impact on Fastbreak AI's Go-To-Market (GTM) strategy by shaping the brand's visual identity, enhancing the user experience across digital platforms, and providing essential sales enablement collateral. High-quality creative assets are crucial for lead generation, customer acquisition, and building brand equity in a competitive tech/sports market.

Growth Opportunities:

• Leadership in Creative: Potential to grow into a Creative Lead or Art Director role as the company scales, managing a larger creative team.

• Strategic Marketing Involvement: Deeper involvement in marketing strategy development, campaign planning, and brand evolution.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video production, or UX/UI design within a product context.

• Industry Expertise: Gaining specialized knowledge in AI, sports technology, and B2B software marketing.

📝 Enhancement Note: The growth trajectory in a startup like Fastbreak AI is often tied to the company's expansion. A successful Senior Graphic Designer can expect increased responsibility, potentially leading a design function, and influencing broader marketing and product strategies as the company matures.

🌐 Work Environment

Office Type: The role is strictly "on-site" at the company's headquarters in Charlotte, NC. This indicates a traditional office environment designed to foster collaboration and team cohesion.

Office Location(s): Charlotte, North Carolina, United States. This location offers a growing tech scene and a reasonable cost of living compared to major tech hubs.

Workspace Context:

• Collaborative Environment: The on-site requirement and emphasis on cross-functional collaboration suggest an open or semi-open office layout designed to encourage spontaneous interactions and teamwork.

• Tools & Technology: Employees will have access to the necessary design software (Figma, Adobe Creative Suite) and hardware, as well as presentation tools. The company likely provides a robust IT infrastructure to support creative workflows.

• Team Interaction: Frequent interaction with marketing, product, and sales teams, providing diverse perspectives and opportunities for creative problem-solving.

Work Schedule:

• Full-time, with "flexible hours" mentioned. This implies a standard 40-hour work week but with some leeway in start and end times, as long as core collaboration hours and project deadlines are met. This flexibility is valuable for creative professionals who may have peak productivity times.

📝 Enhancement Note: The on-site nature of the role is a critical factor, emphasizing the company's preference for in-person collaboration, team building, and the dynamic energy of a shared workspace, which is often valued in startup settings for rapid idea iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative style. Applications without a portfolio will not be considered.

• Creative Assessment/Case Study: A practical exercise or case study may be assigned to evaluate design skills, strategic thinking, and problem-solving abilities relevant to Fastbreak AI's business needs (e.g., designing a landing page concept, a sales collateral piece, or a social media campaign).

• Interviews with Hiring Manager & Team: Discussions with the Head of Marketing and potentially other team members (e.g., sales, product) to assess cultural fit, collaboration style, and understanding of the role's strategic objectives.

• Portfolio Presentation: Candidates will likely be asked to walk through their portfolio, explaining their design process, rationale, and the impact of their work.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills in digital marketing, web design, sales collateral, and video production. Prioritize work relevant to B2B software or sports industries if possible.

• Showcase Process: For each project, briefly outline the problem/objective, your role, your design process, the tools used, and the outcome/impact. Visuals of wireframes, mockups, or early concepts can be very effective.

• Highlight Impact: Quantify results whenever possible (e.g., "increased click-through rates by X%," "supported a sales cycle that closed Y deals"). If exact numbers aren't available, describe the qualitative impact.

• Demonstrate Versatility: Include examples that showcase your ability to adapt to different brand styles and audience needs (e.g., B2B vs. consumer, sports vs. tech).

• Video Expertise: Ensure your video work is easily accessible and clearly demonstrates your skills in directing, shooting, and editing.

Challenge Preparation:

• Understand the Business: Research Fastbreak AI, its products, target audiences (sports organizations, consumers), and its competitors. Understand their current marketing efforts.

• Anticipate Design Needs: Think about common design challenges for a tech startup in the sports industry (e.g., explaining complex AI solutions simply, engaging diverse sports audiences, creating compelling sales materials).

• Practice Articulating Strategy: Be ready to explain why you made certain design decisions, linking them to business goals and user needs.

📝 Enhancement Note: The emphasis on a portfolio and potential creative assessment means that applicants must be prepared to demonstrate their practical skills and strategic thinking through tangible work examples. The ability to articulate the "why" behind design choices is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is a core requirement.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of sales collateral, playbooks, and print materials.
  • After Effects: For motion graphics, video editing, and animation.

• Microsoft PowerPoint / Google Slides: Critical for creating high-impact sales decks and presentations.

Analytics & Reporting:

• While not directly a design tool, understanding how design impacts analytics (e.g., website traffic, conversion rates) is important. Familiarity with web analytics platforms like Google Analytics may be beneficial for understanding design performance. CRM & Automation:

• No direct CRM/Automation tools are listed as primary requirements for the designer, but understanding how marketing automation platforms and CRMs (like Salesforce, HubSpot) are used will help in designing effective campaign assets and landing pages that integrate with these systems.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard creative tools. Proficiency in Figma and the Adobe Creative Suite, alongside presentation software, is non-negotiable. Experience with video editing software is also a key requirement.

👥 Team Culture & Values

Operations Values:

• Innovation & Bold Ideas: The company encourages bringing "bold ideas to life" and a "work hard, play hard" environment, suggesting a culture that values creativity and ambition.

• Impact & Ownership: Employees are expected to "make a real impact" and have the "opportunity to shape the future," implying a culture of accountability and taking ownership of projects.

• Collaboration & Team Spirit: The role emphasizes partnering across teams and being a "team player," indicating a collaborative and mutually supportive work environment.

• Adaptability & Speed: Fastbreak AI operates in a "fast-paced environment" and requires the ability to "rapidly iterate," highlighting a value for agility, flexibility, and a results-oriented mindset.

• Brand Integrity: "Enforcing our brand" is a key responsibility, showing a value placed on maintaining a strong, consistent, and evolving brand identity.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing, product, sponsorship, and sales teams, requiring a collaborative style that bridges different functional areas.

• Feedback-Driven: The "not an ideal position for perfectionists" comment suggests a culture where feedback is given and received quickly to facilitate iteration and progress.

• Shared Goals: Emphasis on ensuring "brand consistency and an unbeatable user experience" across all efforts implies a focus on shared objectives and collective success.

📝 Enhancement Note: The company culture appears to be a blend of startup dynamism and a structured approach to brand and marketing execution. Values like innovation, impact, and collaboration are central, supported by a need for speed and adaptability.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to "rapidly iterate" and move "fast" while maintaining brand integrity and high design quality can be a significant challenge.

• Managing Diverse Audiences: Creating effective creative for distinct audiences (pro sports, youth sports, B2B software clients) requires strategic segmentation and tailored messaging.

• Explaining Complex Concepts: Visually communicating the value of AI in sports operations in a clear, engaging, and concise manner to various stakeholders.

• Startup Environment Dynamics: Adapting to the inherent unpredictability and rapid changes common in a growth-stage startup.

Learning & Development Opportunities:

• Deepen AI & Sports Tech Expertise: Gain specialized knowledge in the AI and sports technology sectors.

• Expand B2B Marketing Design Skills: Develop a stronger understanding of B2B lead generation strategies and how design contributes to the sales funnel.

• Video Production & Motion Graphics: Opportunities to hone skills in video production, directing, editing, and potentially motion graphics if the company invests in these areas.

• Strategic Brand Development: Contribute to the long-term evolution of the Fastbreak AI brand, influencing its direction and perception.

📝 Enhancement Note: The challenges presented are typical for a senior creative role in a rapidly scaling tech startup. The growth opportunities are significant for someone looking to make a substantial impact and develop specialized skills in a niche but growing industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance rapid iteration with maintaining brand consistency. How did you approach it?" (Assesses adaptability and brand stewardship)

• "How would you approach designing a digital ad campaign to generate leads for a B2B AI sports technology solution?" (Evaluates B2B marketing and strategic design thinking)

• "Walk us through your process for developing a sales deck. What are the key elements you focus on to ensure its effectiveness?" (Tests understanding of sales enablement and presentation design) Company & Culture Questions:

• "Based on what you know about Fastbreak AI, what do you see as our biggest visual branding challenge or opportunity?" (Assesses research and strategic insight)

• "How do you contribute to a collaborative team environment, especially when working with non-designers (e.g., sales, product)?" (Evaluates teamwork and communication skills)

• "Describe a project where your design work directly led to measurable business results. What were those results?" (Focuses on impact and ROI demonstration) Portfolio Presentation Strategy:

• Storytelling is Key: For each project, tell a compelling story about the challenge, your approach, and the outcome.

• Highlight ROI: Clearly articulate the business impact and value your design delivered. Use metrics where possible.

• Showcase Process: Briefly explain your design process, including any research, ideation, or iteration steps.

• Tailor to Fastbreak AI: Emphasize projects that demonstrate experience relevant to digital marketing, B2B, sports, or startups.

• Be Ready for Questions: Anticipate questions about your tool proficiency, creative choices, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, business acumen, and the ability to collaborate effectively within a fast-paced startup environment. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application link.

Applications without a portfolio will not be considered.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to digital marketing, web design, sales collateral, and video production. Tailor your portfolio to showcase projects that align with Fastbreak AI's industry and target audiences.

• Resume Optimization: Highlight your 5+ years of experience, proficiency in Figma and Adobe Creative Suite, experience in startup environments, and any B2B or sports industry-related design work. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic rationale for your creative decisions, and the business impact of your past work. Be prepared to discuss your experience with video production and directing shoots.

• Company Research: Thoroughly research Fastbreak AI, its products, mission, and target markets. Understand their current visual identity and identify potential areas for creative enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.