Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Tenengroup Ltd. (Oak & Luna)

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-10

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand direction for a fast-growing D2C personalized jewelry brand, Oak & Luna.

• Conceive and execute design concepts for marketing campaigns, product launches, and digital platforms, not merely fulfilling deliverables.

• Articulate and evolve the brand's visual language, ensuring consistency across all customer touchpoints from product to pixel.

• Leverage AI design tools for innovative concept exploration and rapid mood boarding, alongside traditional design mastery.

• Collaborate cross-functionally to translate business objectives into compelling visual narratives that resonate with a premium audience.

📝 Enhancement Note: This role is positioned within a D2C e-commerce environment, emphasizing a strong need for visually appealing and brand-consistent digital assets that drive customer engagement and conversion. The integration of AI tools suggests a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• Evolve and maintain the brand's visual language, including color palettes, typography, and layout principles, ensuring strict adherence to brand guidelines across web, email, and social media channels.

• Lead the visual conceptualization and execution of product launches and seasonal marketing campaigns, from initial mood boards through to final asset delivery.

• Plan, art-direct, and oversee photoshoots, including styling, lighting, and prop selection, and effectively brief photographers, stylists, and models to achieve desired aesthetic outcomes.

• Design a wide range of digital marketing assets, including homepage banners, landing pages, paid and organic social media content, and email marketing newsletters.

• Proactively utilize and integrate AI design tools (e.g., Midjourney, Firefly) for efficient concept exploration, mood boarding, and idea generation, while upholding the brand's high aesthetic standards.

• Collaborate closely with marketing, product, and web development teams to ensure cohesive brand representation and effective visual communication across all platforms.

• Provide art direction and design support for website updates, A/B testing creative variations, and optimizing visual elements for user engagement and conversion rates.

📝 Enhancement Note: The emphasis on "Brand Direction" and "Campaigns & Launches" indicates that this role requires strategic thinking and ownership over the brand's aesthetic evolution, not just tactical execution. The art direction of photoshoots points to a need for strong creative leadership and production oversight.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role, demonstrating a foundational understanding of design principles.

Experience: Minimum of 5 years of professional graphic design experience, with a strong preference for candidates who have worked within the fashion, beauty, lifestyle, or premium Direct-to-Consumer (D2C) brand sectors.

Required Skills:

• Demonstrable portfolio showcasing exceptional visual taste, creativity, and a strong understanding of aesthetic principles relevant to premium brands.

• Proven expertise in digital design, with a substantial track record of creating assets for web, social media, and email marketing campaigns.

• Hands-on experience in art-directing photoshoots, including conceptualization, styling, and managing creative teams on set.

• Mastery of the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and proficiency in Figma for collaborative design and prototyping.

• Active and effective experience using AI design tools such as Midjourney and Adobe Firefly for concept development and asset generation.

• Fluency in both written and verbal Hebrew and English, essential for effective communication within a diverse team and market.

• Strong understanding of typography, layout design, and visual hierarchy principles. Preferred Skills:

• Experience with UI/UX design principles, particularly in creating responsive layouts and user flows for digital platforms.

• Familiarity with email marketing platforms like Klaviyo for designing and optimizing email campaigns.

• Experience using Canva for rapid asset creation or template management.

• Proven ability to manage external production vendors, including photographers, stylists, and printers.

• Background in e-commerce, specifically within the jewelry or luxury goods sector.

📝 Enhancement Note: The requirement for a portfolio demonstrating "exceptional visual taste" and experience in "art-directing photoshoots" elevates this role beyond a standard graphic designer position, requiring strong creative leadership and production management skills. The explicit mention of AI tools indicates an expectation for forward-thinking design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly articulates the candidate's visual design philosophy and aesthetic.

• Specific case studies demonstrating leadership in visual campaign development, from concept to execution.

• Examples of digital assets designed for web, social media, and email marketing, showcasing diversity in format and objective.

• Visual evidence of art direction for photoshoots, potentially including mood boards, shot lists, and final imagery that reflects creative direction.

• Demonstrations of how AI tools were used to enhance the design process or explore creative avenues.

• Projects that highlight an understanding of brand consistency and the ability to evolve a brand's visual language. Process Documentation:

• Showcase examples of how brand guidelines were developed, implemented, or evolved.

• Present a workflow for campaign conceptualization and asset production, detailing stages from brief to final delivery.

• Illustrate the process of planning and executing a photoshoot, including any collaboration with external teams or vendors.

• Provide examples of how design decisions were informed by data, user feedback, or A/B testing results.

• Detail the approach to integrating new tools or technologies, such as AI design software, into a creative workflow.

📝 Enhancement Note: The emphasis on a portfolio that showcases "visual taste" and "art direction" suggests a need for a portfolio that goes beyond a collection of final assets. It should tell a story about the candidate's creative process, strategic thinking, and ability to lead visual projects from conception to completion, especially for a senior role.

💵 Compensation & Benefits

Salary Range: Given the Senior Graphic Designer title, 5+ years of experience, specific skill requirements (Adobe Suite, Figma, AI tools, Art Direction), and the location in Tel Aviv, Israel, a competitive salary range would likely fall between ₪18,000 to ₪28,000 per month. This range is based on industry benchmarks for senior creative roles in the Israeli tech and e-commerce sectors, considering the cost of living in Tel Aviv.

Benefits:

• Competitive salary as detailed above.

• Comprehensive health insurance package, potentially including dental and vision.

• Paid time off (vacation days, sick leave, public holidays) in accordance with Israeli labor laws.

• Opportunities for professional development, including workshops, courses, and conferences related to design, AI tools, and e-commerce marketing.

• Employee discount on Oak & Luna's personalized jewelry products.

• Potential for performance-based bonuses or profit-sharing.

• A vibrant and creative work environment in the heart of Tel Aviv.

Working Hours: Typically 40 hours per week, Monday to Friday, with potential for some flexibility based on project needs and team collaboration requirements.

📝 Enhancement Note: Salary estimation is based on senior-level graphic design roles in Tel Aviv, Israel, considering the D2C e-commerce industry and the specific technical and creative demands of the role. Benefits are inferred based on standard offerings for full-time employees in Israeli tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (D2C), Jewelry, Fashion & Lifestyle. Oak & Luna operates in a competitive D2C market, requiring a strong brand identity and continuous innovation to capture and retain customer interest. The focus on personalized jewelry suggests a brand that values sentiment, craftsmanship, and individual expression.

Company Size: While specific numbers aren't provided, the mention of a "fast-growing" brand and the need for a Senior Graphic Designer implies a growing, dynamic team, likely ranging from 50-200 employees, allowing for both structure and agility.

Founded: The company's founding date is not specified, but its positioning as a "fast-growing" D2C brand suggests it's established enough to have a proven product-market fit but still in a phase of significant expansion and brand building.

Team Structure:

• The design function likely sits within a broader Marketing or Creative department.

• The Senior Graphic Designer will report to a Creative Director, Head of Marketing, or a similar leadership role.

• Close collaboration is expected with marketing managers, social media specialists, web developers, and potentially product development teams.

• The team is likely composed of individuals passionate about e-commerce, branding, and creating meaningful customer experiences. Methodology:

• Data-driven decision-making for design optimization, utilizing analytics from web, email, and social platforms.

• Agile or iterative design processes to respond quickly to market trends and campaign performance.

• Emphasis on brand storytelling and emotional connection through visual design.

• Integration of new technologies and creative approaches, such as AI, to enhance efficiency and innovation.

Company Website: https://www.tenengroup.com/ (Note: This is the organization URL; Oak & Luna would have its own specific brand website).

📝 Enhancement Note: The company's focus on "taste, intimacy, and craft" suggests a culture that values high quality, attention to detail, and a personal connection with customers and within the team. The "fast-growing" nature implies an environment that is energetic, adaptable, and offers opportunities for impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, indicating a position of significant responsibility and experience. The Senior Graphic Designer is expected to not only execute design tasks but also to contribute strategically to brand direction, campaign conceptualization, and art direction. They are likely to mentor junior designers and influence creative processes.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar senior creative lead. They will work closely with marketing specialists, web teams, and potentially product managers, acting as a key visual strategist and executor.

Operations Impact: The visual output of this role directly impacts customer perception, brand loyalty, and conversion rates. High-quality, on-brand creative assets are critical for driving traffic, engagement, and sales in the D2C e-commerce space. This role's success is measured by the effectiveness of marketing campaigns, website engagement, and overall brand health.

Growth Opportunities:

• Leadership: Potential to move into a Lead Graphic Designer or Art Director role, managing a team of designers and overseeing larger creative projects.

• Specialization: Deepen expertise in specific areas like UI/UX design, motion graphics, or brand strategy within the e-commerce context.

• Cross-functional Advancement: Transition into roles such as Brand Manager or Marketing Manager, leveraging strong visual and strategic understanding.

• Skill Expansion: Continuous learning in emerging design technologies, AI tools, and e-commerce marketing best practices.

📝 Enhancement Note: As a senior role in a growing D2C company, the growth trajectory is likely tied to the company's expansion and the individual's ability to take on more strategic and leadership responsibilities. The emphasis on AI tools also presents an opportunity to become a specialist in that emerging area.

🌐 Work Environment

Office Type: The role is described as being "from our offices in Tel Aviv," indicating an on-site work environment. This suggests a collaborative office setting designed to foster creativity and teamwork.

Office Location(s): Tel Aviv, Israel. This vibrant city is a hub for tech and creative industries, offering a dynamic and inspiring work environment with access to talent and cultural experiences. Specific office details would be provided upon further engagement.

Workspace Context:

• A collaborative office space designed for creative professionals, likely equipped with modern design software and hardware.

• Opportunities for spontaneous brainstorming sessions and direct feedback from colleagues and leadership.

• Access to resources for photoshoots, whether on-site or through external partnerships.

• A culture that values high aesthetic standards and creative expression.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, typically Monday through Friday. While on-site, there might be some flexibility to accommodate project deadlines or personal needs, but the core expectation is presence in the office for collaboration.

📝 Enhancement Note: Being on-site in Tel Aviv suggests a company that values in-person collaboration, team cohesion, and a dedicated creative atmosphere, which is often beneficial for roles requiring strong visual alignment and spontaneous creative problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by the recruitment team to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Skills Assessment: An interview with the hiring manager or creative lead, where you will present your portfolio, discuss your design process, and potentially complete a small design exercise or case study. This is where your "visual taste" and problem-solving skills will be evaluated.

• Team & Culture Fit: Interviews with potential team members and other stakeholders to assess collaboration style and cultural alignment with Oak & Luna's values.

• Final Interview: A discussion with senior leadership to confirm overall fit, discuss compensation, and outline the role's expectations and growth path.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your senior-level capabilities, visual taste, and experience in digital design, art direction, and campaign conceptualization. Tailor this selection to highlight relevant D2C, fashion, or lifestyle work.

• Showcase Process: For each project, don't just show the final output. Explain your thought process, the problem you were solving, your creative strategy, the tools you used (including AI), and the results or impact achieved.

• Highlight Art Direction: If possible, include examples of your art direction for photoshoots, show mood boards, styling concepts, and how you guided the shoot to achieve the desired aesthetic.

• Demonstrate Brand Evolution: If you have experience evolving brand visuals or maintaining strict guidelines, showcase this clearly.

• Be Concise and Clear: Present your portfolio in a well-organized, easy-to-navigate format (e.g., PDF or a dedicated portfolio website). Be prepared to walk through it verbally and answer detailed questions.

Challenge Preparation:

• Design Challenge: Be prepared for a design challenge that may involve creating a concept for a new campaign, designing a specific digital asset, or evolving an existing visual element. Focus on demonstrating your understanding of the Oak & Luna brand, your creative ideation, and your technical proficiency.

• AI Integration: Be ready to discuss how you would leverage AI tools for concept exploration or asset generation for a given brief, showcasing your practical application of these technologies.

• Art Direction Scenario: You might be asked to outline your approach to art-directing a specific type of photoshoot relevant to jewelry or lifestyle products.

📝 Enhancement Note: The explicit request for both CV and portfolio, combined with the "Senior" title, means the application review will heavily scrutinize design quality, strategic thinking, and leadership potential. The inclusion of AI tools suggests they will look for practical application and understanding of these new technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential mastery expected, including Photoshop (for image manipulation, web graphics), Illustrator (for logos, vector assets, typography), and InDesign (for layout, potentially print collateral if applicable).

• Figma: Critical for collaborative design, UI/UX prototyping, and creating interactive mockups for web and digital assets. Expected proficiency for a senior role.

• AI Design Tools: Active and effective experience with tools like Midjourney and Adobe Firefly is a must-have, for rapid concept exploration, mood boarding, and potentially asset generation.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior and design impact.

• Understanding of social media analytics to inform the creation of effective social content.

• Experience with A/B testing creative variations to optimize performance. CRM & Automation:

• Klaviyo (Preferred): Experience with this email marketing and automation platform is a strong advantage, particularly for designing and optimizing email newsletters.

• Canva (Advantage): While not a primary tool for a senior role, familiarity might be useful for quick internal requests or template management.

Other Potential Tools:

• Project management software (e.g., Asana, Trello, Monday.com) for managing workflows and deadlines.

• Digital asset management (DAM) systems, if the company utilizes one.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and AI tools (Midjourney, Firefly) as "must-haves" highlights the core technical requirements. Klaviyo and Canva are noted as advantages, indicating areas where additional proficiency would be beneficial but not strictly necessary.

👥 Team Culture & Values

Operations Values:

• Taste & Craft: A deep appreciation for high-quality design, attention to detail, and artisanal craftsmanship, reflected in both the product and the creative output.

• Intimacy & Connection: A commitment to creating designs that foster a personal connection with customers, conveying emotion and meaning.

• Innovation & Exploration: A willingness to embrace new technologies and creative approaches, such as AI, to push boundaries and discover novel design solutions.

• Brand Integrity: A dedication to maintaining a consistent, strong, and elevated brand identity across all touchpoints.

• Collaboration & Growth: A team-oriented environment that encourages shared learning, constructive feedback, and mutual support for professional development.

Collaboration Style:

• Cross-functional Integration: Active collaboration with marketing, product, and web teams to ensure design efforts align with business goals and user needs.

• Feedback & Iteration: An open environment for sharing work-in-progress, receiving constructive criticism, and iterating on designs to achieve the best outcomes.

• Knowledge Sharing: A culture where designers share insights, best practices, and learnings, particularly around new tools and creative techniques.

• Proactive Communication: Clear and timely communication regarding project status, design decisions, and potential challenges.

📝 Enhancement Note: The company's stated values ("taste, intimacy, and craft") are central to its brand identity and will heavily influence the desired culture. The Senior Graphic Designer is expected to embody these values in their work and contribute to a collaborative, high-performing creative team.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring a high-quality, unified brand aesthetic across a rapidly expanding range of digital and physical touchpoints, especially with diverse campaign needs.

• Balancing Speed and Quality: The fast-paced D2C environment demands quick turnarounds, but the brand's premium positioning requires meticulous execution and high aesthetic standards.

• Integrating AI Effectively: Harnessing the power of AI tools for concept exploration and asset generation without compromising unique brand identity or creative originality.

• Art Directing Remotely (if applicable): If photoshoots involve external teams or locations, effectively art-directing creative vision remotely can be a challenge.

• Navigating Evolving Trends: Staying ahead of visual trends in e-commerce, fashion, and digital media while staying true to the established brand.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a go-to expert within the company for leveraging AI in creative workflows.

• Advanced Art Direction: Developing deeper skills in photographic direction, styling, and managing creative productions.

• UI/UX Enhancement: Expanding knowledge in user interface and user experience design to contribute more significantly to web and app design.

• Brand Strategy Involvement: Gaining exposure to broader brand strategy discussions and contributing to the long-term visual roadmap of Oak & Luna.

• Mentorship: Opportunities to mentor junior designers and develop leadership skills.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in growing e-commerce brands, particularly those emphasizing premium aesthetics and embracing new technologies. The growth opportunities are aligned with typical career progression for senior designers in such environments.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving the visual language of Oak & Luna to reflect our brand values of taste, intimacy, and craft?" (Focus on discussing your process for analyzing brand identity, exploring visual elements like typography and color, and creating a cohesive visual system.)

• "Describe your process for art-directing a photoshoot for a new jewelry collection. What key elements would you focus on to ensure the visuals align with our premium D2C positioning?" (Prepare to discuss mood boards, styling, lighting, model direction, and how you'd ensure brand consistency.)

• "How do you see AI design tools like Midjourney or Firefly being best utilized in a D2C e-commerce environment like ours, and what are the potential pitfalls to avoid?" (Demonstrate practical application, creative exploration, and an understanding of quality control and originality.) Company & Culture Questions:

• "What aspects of the Oak & Luna brand resonate most with you, and how do you see your design style contributing to our aesthetic?" (Research the brand thoroughly, understand its target audience and emotional appeal.)

• "Describe a time you had to collaborate with a non-design team (e.g., marketing, product) to achieve a creative goal. How did you ensure alignment and successful outcomes?" (Prepare to showcase your communication and cross-functional collaboration skills.)

• "How do you stay updated with the latest design trends, especially within the fashion, jewelry, and e-commerce sectors?" (Show your passion and commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a story: the challenge, your solution, and the impact. Emphasize your role as a strategic creative, not just an executor.

• Visual Hierarchy: Ensure your presentation is visually appealing and easy to follow, with clear headings and ample white space.

• Highlight Key Skills: Explicitly point out where your portfolio demonstrates mastery of Adobe Suite, Figma, AI tools, art direction, and digital campaign design.

• Brand Alignment: For each project, subtly (or explicitly) connect your design choices back to the brand's objectives and target audience.

• Conciseness: Be mindful of time. Practice presenting your work efficiently, focusing on the most impactful aspects.

📝 Enhancement Note: Interview questions will likely probe not only technical skills but also strategic thinking, creative leadership, and cultural fit. The emphasis on AI tools and art direction means candidates should be prepared to discuss their practical application and strategic value.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your CV and a link to your online portfolio through the Comeet application portal.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating exceptional visual taste, digital design expertise (web, social, email), and art direction experience. Include examples of campaign conceptualization and, if possible, how you've utilized AI design tools.

• Resume Optimization: Tailor your resume to highlight your 5+ years of relevant experience, specific skills (Adobe Creative Suite, Figma, AI tools, art direction), and achievements in the fashion, beauty, lifestyle, or D2C sectors. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing thoughtful answers to strategy, culture, and technical questions, especially concerning AI integration and art direction.

• Company Research: Deeply research Oak & Luna's brand, target audience, and current marketing efforts to demonstrate genuine interest and a strong understanding of their aesthetic and business goals. Familiarize yourself with their website and social media presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.